月度归档 2024年4月10日

Geely nova sold 171,700 yuan more than l! Over 1200 km battery life vs latte DHT

  On March 30th, Geely Xingyue L Raytheon Hi·X was officially listed, and the price was 171,700 yuan and 183,700 yuan, which was 34,500 yuan more expensive than the fuel version. The biggest highlight of the new car is the Leishen engine-engine hybrid system consisting of a 1.5T three-cylinder engine and an electric motor, which greatly improves the fuel economy. The comprehensive cruising range is 1279km, and the comprehensive fuel consumption is only 4.3L/100km, which is more fuel-efficient than the Wei brand latte DHT.

  Compared with the fuel version, the appearance of Xingyue L Raytheon Hi·X has been upgraded in detail. The middle net and lower grille on the front face have been closed, equipped with grille lights and luminous logos, and the exclusive GHS logo has been added at the tail. The new car adopts blue and white double-stitching interior color matching, and adds a lot of leather fabrics. The 12.3-inch triple screen presents a strong sense of science and technology.

  Xingyue L Raytheon Hi·X size is consistent with the fuel version. The maximum power of 1.5T three-cylinder engine is 110kW, the maximum torque is 225N·m, the maximum power of the system is 180kW, the maximum torque of the system is 545N·m, and the acceleration time of 100 kilometers is 7.9 seconds. The overall power is ahead of Latte DHT.

Ten pacemakers were implanted in half a century, and this patient witnessed the development history of most pacemakers.

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[Case introduction]

On November 29, 1969, a 36-year-old man who used to be healthy was treated for syncope. The electrocardiogram showed second degree atrioventricular block (Mobitz II) with right bundle branch block, and the ventricular rate was 45 beats/minute (Figure 1). Diagnosed as Asperger’s syndrome, long-acting isoproterenol and prednisone (40mg) were taken after admission.

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Figure 1. Patient’s ECG

The patient’s conduction block has not recovered after 19 days of medication and temporary pacing. On December 18th, 1969, a single-chamber Teletronics P6 pacemaker (the first one) powered by a non-programmable mercury-zinc battery was implanted through the right external jugular vein (Figure 2). Three days later, the electrode was reset due to continuous chest stimulation. After opening the pouch, it was found that the nylon fixing screw was not inserted deep enough, which led to a short circuit of the battery. Clean the fixing hole and fill it with piston grease, then reinsert the electrode and finally cover it with silicone sealant.

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Figure 2. Ten pacemakers implanted and replaced by patients. From left to right, from top to bottom. Teletronics P6 (1969), Teletronics P10 (1972 & 1974), Teletronics 120b (1976), Intermedics 223-01 (1980), Medtronic Mirel VL (1980), Medtronic Activatracx VVI+ (1986), Medtronic Legend 8416 (1995), Verity ADX 5156 (2008) in San Yuda, and Medtronic Azure SR (2021).

Teletronics P6 is developed by an Australian company, and can be implanted intravenously, without opening the chest to pace the epicardium. Teletronics P6 pacemaker is not sealed yet, and it will not be sealed until P8.

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Teletronics P6 Pacemaker

In February 1972 (2 years and 2 months after the first implant), the battery of pacemaker was exhausted and replaced with Teletronics P10 (Figure 2).

In September, 1974 (2 years and 7 months after the second implantation), the battery was exhausted again, and manual removal of the lead was attempted, but the adhesion between the original electrode and the tricuspid valve ring was seriously unsuccessful. Teletronics PY3620/60 unipolar pacing lead and Teletronics P10 pacemaker were implanted through the right internal jugular vein (Figure 2).

In March 1976 (one year and six months after the third implant), the battery was exhausted and replaced with Teletronics 120B pacemaker (Figure 2).

In early May 1980 (4 years and 2 months after the fourth device was implanted), the battery was exhausted and replaced with Intermedics 223-01 pacemaker (Figure 2).

Ten days after the replacement of the fourth pacemaker, the patient developed bradycardia. ECG showed ventricular arrest, ventricular tachycardia and ventricular fibrillation. Temporary pacemaker was implanted, and Medtronic BP 6962-65 bipolar pacing lead and programmable Medtronic Mirel VL pacemaker were implanted from the left external jugular vein three days later (10 days after the fifth implantation) (Figure 2). Teletronics PY3620/60 electrode located on the right side cannot be pulled out manually, and it is embedded and fixed on the right chest wall.

In August, 1986 (6 years and 3 months after the implantation of the sixth set), the outpatient electrocardiogram indicated that the pacemaker could not be seized, so the electrode implantation and pacemaker replacement were carried out in emergency. Medtronic Bipolar 4012 Bipolar Electrode Lead and Medtronic Activatrax Pacemaker (Figure 2) were implanted through the left cephalic vein. This pacemaker is the first commercially available frequency response pacemaker.

In February, 1989 (2 years and 5 months after the replacement of the sixth set), one of the partially removed right pacing electrodes eroded the muscles of the chest wall and was surgically trimmed. Subsequently, chronic right capsular infection occurred, which required long-term drainage and drug treatment.

In June, 1995, the prompt of pacemaker replacement was detected during routine follow-up, and Medtronic Activitrax was replaced by Medtronic Legend 8416 (6 years and 4 months after the seventh replacement).

In 2008 (13 years after the eighth battery was replaced), the battery was exhausted and replaced with the Verity ADX 5156 pacemaker in San Yuda. During the operation, it was found that the electrode had obvious insulation rupture, and it was repaired with joint kit.

In October 2021 (13 years after the ninth replacement), the pacemaker battery was exhausted again. Considering that the electrode had been used for 36 years, it was decided that the electrode also needed to be reset. After the right capsular bag was dried, Medtronic 5076 electrode and Medtronic Azure single-chamber pacemaker were implanted through the right cephalic vein (Figure 4).

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Fig. 4. Chest radiograph (5 electrodes in the body) after the 10th pacemaker implantation in October, 2021.

[opinion]

On October 8, 1958, the first rechargeable pacemaker developed by Rune Elmquist was implanted by Dr. Ake Senning in Sweden. In the following 43 years, Arne Larsson replaced 22 pacemakers and reset the electrodes five times. Pacemakers began to be commercialized in 1961, and the Guinness World Record for the longest single service life was 37 years and 281 days.

This patient who has been pacing for 53 years should be the longest reported so far. Over half a century, 10 pacemakers and 5 pacing electrodes were implanted and replaced, which witnessed the development history of most pacemakers. Although many electrodes remained in the body and suffered from capsular infection, they lived from 36 to 89 years old, which is the benefit brought by scientific and technological innovation. I also have a patient who was implanted with a dual-chamber pacemaker at the age of 86 because of repeated syncope due to third-degree atrioventricular block. Now he is 101 years old.

Pacemaker research and development is mainly with the progress of battery, software and hardware technology, and now it has entered the era of no wires. However, in the initial stage, it was seriously challenged. For example, the initial implantation required open chest surgery to implant epicardial leads, which were often unstable. In 1958, the first fully implanted pacemaker failed 8 hours after operation; The perioperative mortality rate is as high as 10%; Pacemaker failures are common; Mercury-Zinc battery-powered pacemakers can only be used for up to 24 months; The one-year mortality rate of patients with pacemaker implantation was as high as 20%.

The technical development in 1960s and 1970s improved the above situation, and the most important thing was the introduction of lithium batteries, which greatly extended the service life and reliability of pacemakers. In the first 20 years, the patient underwent 11 acute interventions due to sudden battery exhaustion or acute electrode failure, but only 3 selective interventions in the last 33 years.

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In fact, in addition to technological progress, we need to thank the early patients who are willing to try, because they are faced with great uncertainty. Including the recent first case of pig heart transplantation, medical history should remember the names of these volunteers!

  Brief introduction of the author

Cheng Zhenfeng

Huzhou Central Hospital, Zhejiang Province

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 Cheng Zhenfeng, chief physician, master tutor, chief expert of Huzhou Health and Health Commission, chief expert of cardiology department of Huzhou Central Hospital, fifth-stage student of CCI, member of China Atrial Fibrillation Center Alliance Committee, verification expert of China Chest Pain Center, expert of China Hypertension Compliance Center Certification Committee, young editorial board member of China Intervening Cardiology Journal, member of CTO old buddy, founded "Morning Reading of Zhenfeng" in 2017, and has published more than 1,200 articles so far.

Current planning: Shen Li

Author of this article: Cheng Zhenfeng

post production: Ling Wujuan

  

Samsung Note7 mobile phone battery storage defects have been "blocked" by many countries.

  The recall of Samsung Galaxy Note 7 mobile phone has intensified. The US Consumer Product Safety Commission issued a warning on the 9th, urging consumers to stop using Note 7 phones. On the 10th, samsung galaxy Company issued a similar statement for Korean consumers. In addition, multinational transportation departments and airlines also prohibit passengers from using this mobile phone on the plane. As the battery of the Galaxy Note 7 mobile phone sold in China was produced by another battery supplier, there was no safety problem for the time being, and Samsung did not recall it.

  Deactivation statement

  The Consumer Product Safety Commission of the United States said that it was recalling the Note 7 mobile phone because it had received many reports about the fire of the battery, and the fire occurred during charging or normal use. During this period, consumers should "shut down, stop charging or stop using".

  Reuters reported that Samsung Electronics Co., Ltd. is cooperating with the US Consumer Product Safety Commission to recall the Note 7 mobile phone as soon as possible, and speed up the shipment to provide replaceable mobile phones for American consumers.

  Samsung said on the 9th that users of Note 7 mobile phones in the United States can choose one of several Samsung mobile phones for replacement, and they can also receive a gift card worth 25 dollars (about 167 yuan).

  On the 10th, Samsung issued a statement on its official website, saying that Korean consumers should stop using Note 7 mobile phones and go to the Samsung Repair Center for mobile phone recall. The company also plans to supply Note 7 mobile phones with new batteries in Korea from the 19th of this month.

  Samsung Electronics announced on the 2nd that it would stop selling the Galaxy Note 7 smartphone due to battery defects. Allow consumers who have already purchased this mobile phone to change their mobile phones two weeks later; And recalled 2.5 million Note 7 mobile phones in 10 countries and regions including Australia and the United States.

  However, some consumer protection organizations accused Samsung of being "slick" a few days ago and did not issue a formal recall notice, so that many stores are still selling this problem product.

  Flight ban

  The security risks of Note 7 mobile phones have also caused concern among some national transportation departments and airlines, requiring that this mobile phone be disabled during flight.

  The US Federal Aviation Administration issued a warning on the 8th, "strongly recommending" passengers not to start or charge the Note 7 mobile phone after boarding the plane, and not to put it in the checked baggage. The Associated Press reported that the FAA had rarely issued a warning on a specific product before.

  Japan’s Ministry of Land, Infrastructure, Transport and Tourism issued a similar warning on the 9th, asking domestic airlines not to let passengers use Note 7 mobile phones on planes.

  Yonhap News Agency reported that the South Korean Ministry of Communications issued a statement on the 10th, requiring users of Note 7 mobile phones to turn off their phones during the whole flight, not to charge them, and not to put them in checked baggage.

  South Korea’s Ministry of Communications said on the 8th that it did not intend to issue a "ban" on this mobile phone, but it changed its mind only two days later. An official of the Ministry of Communications, who asked not to be named, said: "As some countries have issued similar bans on Samsung Galaxy Note 7 mobile phones during flight, the (Korean) government decided to follow suit because using this mobile phone may cause unnecessary worries to other passengers."

  On the 10th, Singapore Airlines, Qantas, Virgin Australia and Etihad Airways of the United Arab Emirates also joined the ranks and issued a flight ban for Note 7 mobile phones.

  Unprecedented losses

  Samsung announced on the 2 nd of this month that it would stop selling Note 7 mobile phones due to battery defects. Allow consumers who have already purchased this mobile phone to change their mobile phones two weeks later; And recalled a total of 2.5 million Note 7 mobile phones in 10 countries and regions including the United States, South Korea and Australia.

  Reuters analyzed that the measures taken by the US government may have a negative impact on Samsung, causing it to suffer economic losses, and some potential buyers who are worried about the quality of Note 7 phones may also be discouraged. It can be said that the recall brought unprecedented losses to Samsung.

  "The cost of the recall is incalculable." Jahan Rasty, an American product liability expert, said, "They need to compensate users, solve problems and try to change people’s (negative) views on the production and design defects of their products. The longer this incident lasts, the deeper people will have a negative impression on it. "

  Bob O’Donnel, research director of American technology analysis consulting company, said that this was "a huge scandal facing Samsung".

  After calculating the cost of the recall, some analysts believe that Samsung may lose nearly $5 billion (about 33.4 billion yuan) in revenue.

  As the Note 7 mobile phone battery sold in Chinese mainland is produced by another battery supplier, there is no safety problem for the time being and it has not been recalled. Zheng Siyuan

  Battery "culprit"

  The Samsung Note 7 mobile phone went on sale in mid-August, but some consumers quickly complained that the phone exploded and caught fire when charging, and shared the burnt photos of the phone on social media.

  For example, a consumer named Ariel Gonzalez posted a video on YouTube, showing that his mobile phone was burnt. "When I got home from work, I charged my mobile phone for a while, and then hung it on my waist, but it suddenly caught fire." He said that this mobile phone only took two weeks, and Samsung has been using the standard charger.

  Another consumer in shock is Park Sung-kyung, a 34-year-old high school teacher in Busan, South Korea. She shared relevant photos on the 1st of this month, claiming that she bought a mobile phone on the 19th of August. Later, when she was lying in bed, her mobile phone caught fire suddenly. As a result, she was bruised when she escaped. "If the exploded mobile phone caught fire next to my head, I might not be able to write this post."

  Samsung Electronics said that 35 explosions and fires of mobile phones were known, but there were no reports of injuries. Preliminary investigation shows that the battery made by a battery supplier is the "culprit" that caused the mobile phone to catch fire, but Samsung refused to disclose which supplier. According to Samsung’s estimation, one out of every 42,000 mobile phone batteries is defective.

  As the battery of the Galaxy Note 7 mobile phone sold in China is produced by another battery supplier, there is no safety problem for the time being, so Samsung has not recalled it and will put it on sale as scheduled. Yang Shuyi

Participate in digitalization and help intelligence.

  In the past, the missing parts in the automobile production line could not be replenished in time. After Zhang Xiaohui came, he helped design the digital transformation and upgrading scheme, and the handling robot accurately guaranteed the supply of parts.

  At one time, based on experience and estimation, Zheng Jishu and others used digital technology to build aquaponics AI factory, which could raise fish and grow vegetables, and the efficiency was greatly improved.

  In the past, it was necessary to draw a thick stack of drawings when designing traffic routes. After Tang Tiantian and his colleagues applied digital twinning technology, the computer designed the optimal traffic route, and the three-dimensional moving picture was clear at a glance.

  The revised 2022 edition of the National Occupational Classification Ceremony marked 97 digital occupations for the first time. Digital solution designer, agricultural digital technician and digital twin application technician & HELIP; … More and more people are engaged in digitalization, helping intelligence and serving high-quality development.

  Digital solution designer — —

  Customize the "Fitness Program" for the factory

  Wide-area Mingdao Digital Technology Co., Ltd., Zhang Xiaohui turned on the computer, and the Chengdu factory of Linke Automobile, 300 kilometers away, emerged. On the screen, the handling robots (AGV) crisscross each other, and send the auto parts to every production link in an orderly way.

  As a digital solution designer, Zhang Xiaohui reproduces the whole production process in real time through digital twinning technology, and tailors the best solution for the factory, making the machine smarter, producing smarter and serving intelligent manufacturing.

  "The original Lectra factory also used hundreds of handling robots, but they came from different manufacturers and had different internal systems, so it was difficult to make unified scheduling and it was inevitable to make mistakes." Zhang Xiaohui introduced that sometimes, a part has been used up, but the handling robot didn’t deliver it in time.

  In order to improve the production efficiency and reduce the production cost, the Lectra factory invited the Zhang Xiaohui team of Wide-area Mingdao to design a set of digital transformation and upgrading scheme, so that the handling robots of different manufacturers can "share the same mind" and jointly complete the efficient distribution of "finding people to find goods".

  Before designing the scheme, in-depth research is essential. Zhang Xiaohui "squatted" in the factory for several days, carefully inspected every production link, listened to the opinions of field engineers and managers, and discussed the digital upgrading scheme together.

  "First of all, we must fully understand the real situation and needs of the business, and then design the solution in a targeted manner." Zhang Xiaohui said that the feasibility should also be considered. After the scheme is mature, it will be handed over to engineers and technicians to implement it one by one. In case of operational problems, it is necessary to communicate repeatedly and improve the scheme.

  Digital solutions can not only improve production efficiency, but also reduce errors. In the Xiangtan base factory of the long-distance automobile, Zhang Xiaohui learned that some screw-screwing links before the long-distance automobile were prone to problems, some were too tight, while others were too loose. Find out the reason after talking with front-line engineers — — There are several models of cars in the factory, which need to use different tightening procedures. Workers sometimes don’t know clearly, so they are prone to misoperation.

  "If only tightening the gun could automatically adjust the parameters!" Zhang Xiaohui has designed a digital solution for the factory. Different models of cars pass through the production line, and the system automatically sends signals to the tightening gun to adjust the appropriate parameters. Workers don’t need to adjust the parameters, just pick up the tightening gun and stretch forward.

  "The digital solution is not only like a doctor prescribing a prescription, but also like a coach ordering a fitness training program, so that the factory will continue to glow with new vitality in the process of digitalization." Zhang Xiaohui said.

  Agricultural digital technician — —

  Insert scientific and technological wings for agriculture

  Fish on the left and vegetables on the right. Connected by pipes, aquaponics. There is no one in the factory, only the robot arm is waving back and forth and is busy carrying the cultivation plate. Entering the AI factory in aquaponics, which is located in the western (Chongqing) Science City, the vegetables are stacked one after another, and the growth is gratifying.

  "From a seed to a vegetable, the whole process is unmanned." Zheng Jishu, agricultural digital technician of Chongqing Academy of Agricultural Sciences, said.

  Here, relying on intelligent algorithms, machine vision and other digital technologies, Zheng Jishu and his team built a set of aquaponics ecosystem: "After nearly 10 years of research, we have realized the full utilization of fish tail water, zero addition of nitrogen fertilizer, and the conversion and utilization rate of ammonia nitrogen has reached more than 90%."

  On the vegetable rack, there are many pipes. "We don’t need fertilization to grow vegetables here." Zheng Jishu said that the fish tail water was treated and converted into water-soluble fertilizer, which was then transported to vegetables through pipelines, and the "nutrient solution" after being absorbed by vegetables and then flowed back to the fish pond. Compared with traditional vegetable fields, it greatly saves planting space.

  Small factories hide big technologies — — In the fish pond, there is a feeding system, and the feeding function can accurately feed the fish according to their feeding needs; There is a water treatment system, and all fish ponds are equipped with sensors, which can monitor water temperature, water depth and dissolved oxygen. In the vegetable shed, there is a vegetable logistics cultivation system to realize the whole intelligent production operation.

  "In this way, the growth cycle of fish is shortened by about half, the bait is saved by about 20%, the yield per unit area of fish farming is 10 times higher than that of ponds, and the yield per unit area of vegetables is more than 10 times that of land cultivation." Zheng Jizhen said.

  At present, the intelligent production mode is being popularized in Chongqing, and six aquaponics factories have been built in Bishan and Liangping, among which the aquaponics Digital Factory in Liangping Digital Farm is expected to produce 150 tons of bass and 40 tons of vegetables annually.

  Digital Twin Application Technician — —

  Copy the city data into the computer.

  "Look, we moved the whole city into the computer!" Holding the mouse in hand, Tang Tiantian shows the Chongqing urban information model platform. "In layman’s terms, digital twinning technology can make the ‘ Electronic twins ’ Try to restore the real world. " She explained.

  After graduating in 2021, Tang Tiantian joined the Spatial Information Branch of Chongqing Survey Institute and became a digital twin application technician, participating in the research and development of Chongqing urban information model platform and the application of digital twin cities. Usually, she and her colleagues use satellite remote sensing and aerial photography to obtain basic data, build data models and draw three-dimensional images.

  "If the two-dimensional map is ‘ Look at the photos ’ , the digital twin application is ‘ Look at the real person ’ 。” Tang Tiantian said that the urban information model platform is not only more accurate, "a tree can be seen clearly", but also more powerful. On the map, the building is just a point. With the help of digital twin technology, it can observe and simulate sunlight and lighting in 360 degrees, and even "see through" its internal structure.

  With the digital twinning technology, it is not only convenient to understand the current situation of the city, but also can carry out simulation deduction and optimize urban planning.

  In the past, when planning an industrial park, it was necessary to draw a stack of drawings on the contour line, where to dig many earthwork, where to have underground rivers, and how big the ecological red line is … … Every job consumes a lot of energy.

  Now, let the data "run more on the computer". After the planning scheme is input, it is clear at a glance how much earthwork is dug in red and how much earthwork is filled in green, and the engineering quantity can be calculated with one click; All kinds of plans such as ecological red line are clearly displayed and reminded to avoid; Perspective of geological structure, avoiding unstable land mass … …

  Digital twin technology can also come in handy in emergency relief. For example, the Chongqing section of the Yangtze River is flooded, and the urban information model platform can simulate the future situation. If the Yangtze River is flooded by 5 meters, which places will be flooded and which facilities will be transferred can be mastered in one map.

  In May 2022, Chongqing took the lead in organizing and implementing the training project for digital technical engineers, and Tang Tiantian participated in the training, which was very rewarding. "Digital twin technology has great potential, and now it is only the beginning." She is full of longing for the future of her career.

  Co-ordination in this period: Shuo Yang Wall

With the popularity of "partner relationship", the needs of young people have changed again?

Some time ago, the topic of # 中中中 is a new type of social relationship # was on the hot search, and some netizens began to understand what the word meant, while others had already extended the relationship of "中中中" to all aspects of life. Food sharing partners, learning partners who urge each other to make progress together, idolize partners and concert partners who share the same star, game partners who organize games, and shopping partners who make up the whole list. ……

"I can’t live without a partner." "Losing a partner is worse than being lovelorn."

What is the difference between a partner and a friend? Is it that important? Why are young people so addicted? What kind of social changes and social psychology are reflected behind this?

"Partner" is a new social relationship.

Partner relationship only became a popular word this year, but it actually existed for a long time. In Shanghai dialect, playing cards together can be extended to partners, and there are similar words in Northeast dialect, that is, partnering, meaning partnership, partnership, such as dining together and traveling together. Whether it’s a dialect or a buzzword today, a partner can be understood as a partner, that is, a person with the same purpose.

Partner relationship can be understood as a relationship based on interests, common needs and value recognition. This kind of relationship is farther away from friends and closer to strangers. They accompany each other when needed and don’t disturb each other when they are apart. It is a kind of stress-free social interaction. In the partner relationship, both sides can meet each other’s social needs most cost-effectively.

Friends are connected by emotions, while partners are connected by needs. On the platform of Little Red Book, many netizens posted posts to find their own partners, such as reading, watching exhibitions, eating, traveling, fitness, etc., and found the most accurate companionship in the segmentation field.

Partner exists not only between people, but also between brands or products.

From the brand point of view, joint name and group cp can actually be understood as a partner relationship. In the past few years, we have seen all kinds of joint names, some of which are strongly combined with the track, and some of which are completely different from the two categories. Joint names are nothing more than two brands grouped together to jointly improve brand awareness and topic, increase premium and sales volume, and create new products to meet consumer demand. In short, we hope to go hand in hand and strengthen brand competitiveness.

                              Juewei Duck Neck and Zhen Huan Chuan jointly signed, source: Juewei Duck Neck.

From the point of view of products, the relationship between partners is even richer. The second cup is half price, two people walk together and one person is free of charge, and the combination suit is all between products.

Take the second half-price cup as an example. When two products are put together, the second half-price can be obtained. From the economic point of view, it is not only bundled sales, but also the diminishing marginal utility, which also involves price discrimination. Half price of the second cup belongs to voluntary bundling. Consumers think that this way will make them profit, and in most cases they don’t want to miss the preferential opportunity. From the perspective of diminishing marginal utility, the satisfaction of the second cup is not as strong as that of the first cup, so the willingness to buy with the original price of the first cup will be weakened, and the effectiveness of price discrimination strategy will be exerted at this time.

Price discrimination means that merchants charge different prices for the same goods and services, and the second cup belongs to second degree price discrimination at half price, that is, when the willingness to buy the second product is reduced, the low-price preferential strategy is adopted to promote the purchase behavior, so that consumers get benefits and merchants sell more products, which can be described as killing two birds with one stone.

The combination of brands and products can be understood from the point of view of both merchants and consumers, but the combination of people needs further analysis.

Why does the "partner" relationship poke young people?

Relevant surveys show that more than half of the young people have a partner, and among the 31% young people who don’t have a partner, more than half still want to have a partner. What is the attraction of a partner?

Reduce social costs and avoid emotional internal friction

From the phenomenon of rectifying the workplace and rectifying the marriage and love market, we can see that today’s young people have completely different attitudes and ideas in social and relationships from the previous generation. They are generally skeptical and exclusive of complicated and troublesome interpersonal relationships, and are tired of maintaining relationships, but they still have social needs, so it is their choice to draw social rules in advance, define boundaries or pay for social experience.

Making friends needs to pay a large sunk cost, but friends can’t completely share the same interests and always accompany them, so it is better to find a partner to reduce social costs and avoid emotional internal friction. The data shows that 53.7% of young people think that finding a partner is an efficient interpersonal communication and even a learning lifestyle.

Make friends with interests and improve communication experience.

The biggest feature of the partner relationship is to make friends with interests. When people with the same hobbies get together, they can deeply understand each other’s joy and happiness, and also understand each other’s sadness and troubles, and the experience of communication is greatly enhanced. With the continuous development of the Internet, the scope of interpersonal communication is also expanding. From the agricultural age to the information age, social relations are also changing from kinship to interest, and the interest relationship with universality, diversity and equality just caters to the lifestyle of contemporary young people.

As netizens said; People with common hobbies will have a sense of security when they form a partner. Just for hobbies, they will gather here, start at any time and end at any time, which is similar to a "burn after reading" relationship and a semi-open spiritual collision.

Internet leads the way, expanding social scope

Why is the Internet interesting? Because you can see all kinds of information and meet all kinds of people on the Internet, socializing in real life is far from as easy as making a friend. It starts with interest, but it may also be the starting point of a closer relationship and become girlfriends, brothers and friends. Familiar friends for many years are not around, and the group loneliness in the Internet age, the way to get rid of these is to connect with others, and the partner relationship is especially rising and continues to be hot. According to a survey data of China Youth Daily, among the 1,335 respondents, 68.9% of the young people think that "socializing with children" is a brave step to step out of the social comfort zone and seek a new social model.

The popularity of the topic of "finding a partner" on the Internet has gradually receded, but in reality, "partner" is still a social relationship that many young people admire and continue. When partner relationship and light socialization become a trend, brands that see the trend and grasp the trend have begun to make friends with consumers with "partner".

What does the new social relationship inspire the brand?

Recently, tomato novels have followed the trend and actively created a "novel partner" for users-fanjuan. As the virtual IP image of tomato novels, Fanjuanjuan, like the real "reading partner", will have similar reading emotions with users according to the story in the book, giving users a sense of companionship, understanding and substitution. The appearance of Fanjuanjuan brings new experiences to users who love reading and listening to novels in tomato novels.

                                        Fanjuanjuan, source: tomato reading

The popularity of new social relations reflects the change of young people’s ideas. What essence should brands see through the phenomenon? What enlightenment will these changes give the brand?

The premise of the existence of the partner relationship is that both parties have the same interests and goals, such as liking the same star or playing the same game. This relationship will give people a sense of belonging, which is actually what we often call "circle". Among today’s young consumers, e-sports circle, shoe circle, idolize circle, film circle, rock circle, secondary circle, rap circle and other different circles have built barriers between circles with different interests and cultures. The hot topics in the circle may not be understood by people outside the circle, and even the hottest events can’t stir up big waves without the circle. At the same time, these circles have a tendency to gradually develop into the public, so for brands,

Secondly, it can also be seen from the partner relationship that strong social attributes are still the key link to determine the brand life cycle. If brands and products can naturally become bridges between users, they will have stronger vitality and will not be easily abandoned by consumers. Strong social attributes also mean that consumers will spontaneously get involved and take the initiative to share, which will continue to bring new attention and users to the brand.

Many games are popular because they have both competitive fun and social emotional needs, such as various relationships in the glory of the king, intimate props, skin giving and forum communities in the game, etc., as well as CROCS’ bringing goods together and Luckin Coffee’s new products, etc., all of which have strong social attributes.

At the same time, finding a partner is actually that people are looking for accurate companionship in vertical segmentation, so segmentation is an important topic for brand growth. To subdivide the track is not to subdivide for the sake of subdivision, but to meet the needs of consumers in different scenarios with differentiated characteristics according to the pain points of users within a category, and then to find opportunities and possibly to subdivide the new products in the track into independent new categories. 0 sugar, 0 fat and 0 addition in the food industry, different skin types and functions in the beauty and skin care industry and different equipment in different sports in the sports industry are all showing the possibility of subdividing the track. Finding a partner needs to be subdivided, and making products cannot be general.

Looking for a partner is to find companionship, a sense of belonging and security, and to dispel loneliness; Dopamine uses high saturation and bright colors to bring visual impact and stimulate the happiness and pleasure of the mood; Although Thai Cool Spicy has become a popular stalk, its original intention is to encourage people to be themselves and stick to their own attitudes and opinions … Looking back on this year’s buzzwords, one thing that cannot be ignored is that it has brought emotional value.

San Pu Zhan mentioned in The Fourth Consumption Era that in the fourth consumption era, the consumption pattern will change, instead of focusing on things, people will focus on "people". People will pursue full consumption, connect with people, and have a good experience and a good time. People are increasingly pursuing spiritual health, which is the so-called cure.

Therefore, the brand needs to establish correct and positive brand values, which is an important force to drive consumers to identify with the brand and the origin of brand marketing propaganda. The activities carried out around brand values will leave a mark on consumers’ minds for a long time, resonate and become an effective asset of the brand. In addition to values, brands also need to think about how to bring healing, relaxation and beautiful feelings to consumers when they are generally under pressure from all sides.

The changes of consumers, especially young consumers, are rapid. These changes seem complicated and confusing, but in fact there are traces to follow. This "trace" is the changes in consumer demand and consumer psychology. Grasping these changes means grasping the future development trend, and only by grasping the trend can we find the direction of brand and product upgrading and seize the opportunity in the ever-changing and fiercely competitive market.

Looking at the Spring Festival file from the hot search: Is this year’s Spring Festival file more "hot"?


Special feature of 1905 film network This year’s Spring Festival box office broke through 6.7 billion, which is a good start for the whole China film market. In addition to the crowded cinemas, social media is also very lively. Hot searches related to various movies emerge in an endless stream, and netizens actively participate in the discussion, making the atmosphere of the Spring Festival file even hotter. I can’t help but wonder, compared with previous years, is this year’s Spring Festival hot search hotter?


According to a statistic in Weibo, the number of hot searches on topics related to the Spring Festival stalls this year has exceeded 1,300, with nearly 200 a day, more than double that of the same period last year. There is no doubt that from the aspect of hot search, this year’s Spring Festival file is far more lively than in previous years. Zhang Yan, a film critic, also laughed at himself. As a film media person, he usually turns on his mobile phone to brush Weibo, and he feels forced to go to work.



While the number of hot searches has greatly increased, the topics are also very wide. What exactly are we talking about? Zhang Yan used eight words to describe the topic of discussion — — "the gods fight and are full of fun."



@ Zhang Yan:"The fight between immortals" comes from the creative side, and many of them are the speeches of our filmmakers themselves. Then the other part, that is, our audience, has quite a few ordinary users. Their feedback on a movie is not just a small one, but also professional and interesting, so I say "interesting".



Judging from the hot search of filmmakers, there is an interesting phenomenon this year. In previous years, it was generally easier for actors to get hot search, but these directors have also become hot search physique, and their popularity is not lost to the actors in their films. For example, "Why did Zhang Yimou give up the whole film to the end" and "Frant Gwo said that he would do his best to be better", these hot searches not only pay attention to the director, but also discuss the film from the perspective of production.



Judging from the object of hot search itself, Zhang Yimou didn’t choose to let "Man Jiang Hong" be a mirror in the end, but also gave us a good example of commercial films. Manjianghong itself is a fast-paced feature film, and it is not advisable to sacrifice the rhythm of the story for the stylized expression of a mirror to the end.



Similarly, Frant Gwo showed his understanding of commercial films when he made them. From Wandering Earth 2, Frant Gwo attracted more and more attention. Hot searches such as "Frant Gwo, have you finished shooting Ball 3" and "How can you sleep in Frant Gwo" are "reminders" for the audience to express their love for The Wandering Earth. As a matter of fact, Frant Gwo often works until the wee hours, doing his best for this film.



The above topics and Cheng Er-related hot searches, "Deep-sea Master Creation Response Animation for 7 years" and other hot searches all express their love for the director, which also shows that the audience’s focus is always on the work. Of course, besides the director, the actors are also concerned. For example, "Director Cheng Er suggested being alone occasionally" mentioned both Cheng Er and YiBo. There are also many discussions about YiBo’s acting skills in the film.



@ Zhang Yan:Because Cheng Er is such a director who can train actors very well, the foundation of YiBo’s first step from an idol to an actor has been laid, and fans are no longer only concerned about the daily things of his life. I think these are very very good phenomena.

"It’s funny to reflect on yourself" and "What you are like" are the praises of these two beloved actors. Shen Teng and Lei Jiayin are both actors with high national standards, and their performances in their new works naturally attract much attention this time. In addition, there is such a topic as "Liu Peiqiang was born", and the role is not the actor. This is undoubtedly the recognition of the film and the role. For actors, it is also an honor to see their characters deeply rooted in the hearts of the people.



In addition to the hot searches of directors and actors, we can also see many audience-related hot searches — — "The scientist daddy explains the wandering earth by hand" and "crying and laughing after watching it", etc., which reflects the audience’s participation in the interaction with the film. The professionalism shown by many viewers in the discussion makes people have to admire that "this audience is very good." For example, the scientist dad made a good science popularization for the film through hand painting, so that more people can understand the science behind it; There are also many enthusiastic audiences who sent suggestions to Guo Fan, such as shooting around Lagrange point … … These audiences not only watch movies, but also see every link of the whole film industry, which also gives creators a stronger motivation.



The most original power of hot search is the power of the audience. We can feel that the audience’s desire for communication is stronger than ever. The active participation of the audience made the whole Spring Festival stall in a lively atmosphere, and also made many filmmakers put down the stones hanging in their hearts: there is no doubt that the audience still loves movies, and in the following schedules, the audience is still willing to go into the cinema to watch movies and discuss movies on social networking sites.


Financial report of car companies in the third quarter: 90% floating green, Changan alone red.

Affected by the lack of core and rising raw material prices, the performance of listed car companies is under pressure.

Author | Zhen Yao

Edit | Jane

Produced by | Bangning Studio (gbngzs)

2021 has entered the countdown, with only the last two months left. After entering November, it seems that overnight, autumn and winter have completed the seasonal change, and the temperature in many parts of the country has dropped precipitously.

 

This sudden chill is also reflected in the third quarter financial report of most mainstream listed car companies.

 

As of the close of November 1, SAIC, Great Wall Motor, BYD, Guangzhou Automobile Group and many other A-share listed car companies announced their third quarter 2021 financial reports. Bangning Studio counted the data of 10 car companies and found that only Changan Automobile rode the dust and achieved net profit growth.

 

Compared with the sharp recovery in the first and second quarters, listed car companies once again encountered profit pressure in the third quarter. Most car companies’ revenues and profits have both declined, and the decline rate is basically above double digits, even exceeding 200%.

 

In terms of net profit alone, in the third quarter, among the 10 car companies, except Changan Automobile, 9 all experienced different degrees of decline. Although Xiaokang, Beiqi Blue Valley and Haima did not disclose the year-on-year data of net profit in the financial report, their net profit in the third quarter was negative. Obviously, their business development is facing no small challenge.

 

On October 29th, the latest data from the National Bureau of Statistics compiled by China Association of Automobile Manufacturers showed that the profit of the automobile manufacturing industry increased by less than 2% in the first three quarters of this year. In the first three quarters, the accumulated profit of the automobile manufacturing industry was 379.97 billion yuan, up by 1.2% year-on-year, and the growth rate dropped by 4.3 percentage points from January to August, which was lower than that of enterprises above designated size by 43.5 percentage points.

 

The China Automobile Association said that the impact of chip shortage is still going on, and it is expected that profits may show negative growth after October.

▲ Image source: China Automobile Association

Under the impact of unfavorable factors such as lack of core and rising raw material prices, many car companies need to bear the pressure of performance to move on in the short term; In the long run, we should also deal with the changes of the new four modernizations and globalization in order to develop with the trend.

 

▍ Full pressure bearing

 

Since the end of 2020, the chip shortage storm has become the core issue that affects the recovery of the global automobile industry and the stability of the supply chain after the outbreak of the epidemic. In the third quarter of this year, in addition to the shortage of chips, the automobile industry in China is also facing soaring prices of raw materials, non-ferrous metals and electronic components, which has hindered the rapid recovery of most automobile enterprises in the "post-epidemic era".

 

According to the data of China Automobile Association, in September, the production and sales of passenger cars were 1.767 million and 1.751 million, respectively, down by 13.9% and 16.5% year-on-year, and the decline was 2 and 4.8 percentage points higher than that in August. From January to September, the production and sales of passenger cars were 14.658 million and 14.862 million, respectively, up by 10.7% and 11.0% year-on-year, and the growth rate continued to drop by 4.5 and 5 percentage points from January to August, and the cumulative growth rate continued to drop sharply. "The shortage of chips has affected production and sales to some extent." According to the analysis of China Automobile Association.

▲ Image source: China Automobile Association

The decline in performance is more intuitive in the third quarter financial reports of major car companies. Bangning Studio believes that it is mainly manifested in two points:

 

First, SAIC and GAC, which take joint venture brands as their profit pillars, both lost to joint venture brands, and their net profit in the third quarter fell by more than double digits. Second, 40% of the car companies represented by Great Wall Motor and BYD, due to the shortage of chips and the rising price of raw materials, increased revenue does not increase profits.

 

Take SAIC as an example. As a leading automobile enterprise in China, its revenue and net profit both declined in the third quarter.

 

For a long time, the joint venture brand has been regarded as a "cash cow" by car companies. SAIC, which holds SAIC-Volkswagen, SAIC-GM and SAIC-GM-Wuling, is one of the representatives. Over the years, it has made a lot of money by virtue of joint venture brands. However, in the third quarter of this year, the operating income of SAIC decreased by 13.5% and the net profit decreased by 14.75%.

▲ Image source: SAIC Group Production and Marketing Express

Saic’s revenue profit has shrunk this time, which is related to sales performance. The data shows that its cumulative sales volume in the first three quarters was 3.619 million units, a slight increase of 0.16% year-on-year. According to previous data, SAIC sold 2.297 million vehicles in the first half of the year, up 12.1% year-on-year.

SAIC Volkswagen and SAIC-GM are "profit cows" of SAIC. Under the influence of lack of core, the sales of the two companies are greatly reduced. The data shows that in the first three quarters, the cumulative sales volume of SAIC Volkswagen was 850,400 units, down 17.54% year-on-year; The cumulative sales volume of SAIC-GM was 901,900 units, down 5.22% year-on-year; Although the cumulative sales volume of SAIC-GM-Wuling reached 1,051,400 vehicles, up 6.74% year-on-year, the profit margin of its products is limited, which is a drop in the bucket for SAIC.

 

Not only SAIC, but also GAC’s net profit even dropped by 64.71% due to the decline of joint venture brand sales.

 

Due to the shortage of chips, the production and sales of Guangqi Honda and Guangqi Toyota under Guangzhou Automobile Group suffered a lot in the third quarter. In September this year, Guangqi Honda sold 72,100 vehicles, down 17.92% year-on-year. GAC Toyota sold 48,300 vehicles in September, down 40.37% year-on-year.

 

China automobile dealers association made some statistics and early warning. On November 1st, the association released the "Market Insight and Price Monthly Report in October 2021", which showed that under the influence of chip shortage, the production capacity of head manufacturers such as Volkswagen, Honda and Toyota were greatly affected, and the sales volume continued to decline. The year-on-year decline in September expanded to 31.0%, and the lack of core remained the biggest obstacle to the rise of the joint venture market in the short term. "If the pressure on chip supply is not effectively alleviated, it is expected that the joint venture market will continue to experience a significant decline in the fourth quarter." The monthly report pointed out.

For Guangzhou Automobile Group, its new energy is worth showing off. From January to September, Guangzhou Automobile Aian, a new energy subsidiary of Guangzhou Automobile Group, produced and sold nearly 80,000 vehicles, with an increase of 95.91% in output and 104.01% in sales.

 

Thanks to the improvement of the operation of independent brands, the gross profit margin of Guangzhou Automobile Group has been improved. The financial report shows that its gross profit margin in the third quarter reached 6.33%, up 0.78 percentage points from the previous quarter and 3.25 percentage points from the same period last year.

 

It can be seen that for car companies that have long relied on joint ventures, there is a situation in which strong joint ventures have strong performance and weak joint ventures have weak performance. If there is a big decline in the joint venture brand, it will directly affect the group’s profit. Therefore, how to improve the profitability of independent brands is one of the important problems faced by car companies.

However, in China’s automobile brand sector, its third-quarter financial report also shows that manufacturers are under pressure, such as Great Wall Motor, BYD, Xiaokang and Beiqi Blue Valley, all of which increase their income without increasing their profits.

 

The data shows that Great Wall Motor’s revenue increased by over 10% in the third quarter, but its net profit was 1.416 billion yuan, slightly lower than 1.44 billion yuan in the same period last year. In this regard, soochow securities said that the decline in profits of Great Wall Motor in the third quarter was affected by factors such as lack of core in the industry and the provision of equity incentive fees.

 

Great Wall Motor’s financial report data shows that the operating costs in the first three quarters rose sharply, rising by 46% from 51.88 billion yuan in the same period last year to 75.74 billion yuan, among which the sales expenses and management expenses all increased significantly.

 

BYD is also deeply troubled by rising costs. The car company achieved operating income of 54.307 billion yuan in the third quarter, a year-on-year increase of 21.98%; The net profit of returning to the mother was 1.27 billion yuan, down 27.50% year-on-year. In this regard, CITIC Securities Research Report pointed out that the price increase of upstream raw materials and the decrease in income of medical protection products after the normalization of the epidemic are the two main reasons that affect BYD’s performance.

Surprisingly, although the continuous increase in income does not increase profits, it does not prevent BYD’s share price from rising all the way. Since the low point in May, the company’s share price has doubled in less than half a year. On November 2nd, BYD closed at 313.88 yuan per share, an increase of 3.93%.

 

According to the analysis of Shanghai Securities, the next few years will be a period of rapid release of BYD’s profits, and the company’s profits will show a nonlinear rapid growth. Blade lithium iron battery and DM-i have changed from initial doubt to trend, indicating that the company’s innovation is gaining market recognition.

 

Only Changan Automobile, a car company, has a red net profit.

 

During the reporting period, Changan Automobile achieved an operating income of 22.4 billion yuan, a slight decrease of 2.8% year-on-year; The net profit attributable to shareholders of listed companies was 884 million yuan (adjusted), up 42.9% year-on-year; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 519 million yuan (after adjustment), a year-on-year increase of 92.67%.

 

The operating income and profitability of this car company have steadily increased, which is closely related to market sales.

Since the beginning of this year, with the sales growth and product structure optimization of Changan Automobile, the profitability of independent business has been greatly improved, and the company’s performance is continuing to improve. The data shows that in the first three quarters of this year, the sales volume of Changan Automobile increased by 26.4% year-on-year, and the cumulative sales volume reached 1.732 million units.

 

However, the financial report shows that due to repeated overseas epidemics and chip shortage, Changan Automobile production failed to meet the market demand in the third quarter, and the ratio of warehouse to sales was at a historical low. Among them, Changan Automobile’s sales in September decreased by 8.41% year-on-year to 188,200 units. However, the company said that with the recovery of overseas chip production capacity, it is expected that supply and demand will tend to improve.

 

The shortage of automobile chips has ushered in an inflection point. On November 1st, china automobile dealers association released the latest issue of "Automobile Consumption Index", showing that the automobile consumption index in October was 66.1. The association pointed out that the current chip shortage problem has eased slightly, but the automobile market is basically in a state where supply determines demand, and the overall market demand continues to delay accumulation. With the easing of market capacity supply, market demand has been partially released. In the fourth quarter, dealers began to impulse and increase sales promotion. With the improvement of supply satisfaction, car sales in the fourth quarter are expected to increase compared with the third quarter.

 

▍ Continuous investment

 

Innovation-driven, investing heavily in research and development, and introducing first-class talents … This is the commonality of world-class manufacturing enterprises, and it is also a topic that independent automobile brands need to face together-only innovation-driven and technology is king can we achieve "overtaking in corners" in key core technologies.

 

Although the profits of most car companies declined in the third quarter, it did not prevent mainstream car companies from increasing R&D investment. Some insiders said that with the wave of globalization, R&D innovation has become a necessary means for car companies to maintain their competitive advantage and obtain rich profits.

In terms of financial report data, SAIC led by 4.836 billion yuan, followed by BYD, Changan Automobile and Great Wall Motor. The R&D expenses of the three car companies in the third quarter reached 2.238 billion yuan, 2.085 billion yuan and 1 billion yuan respectively. Although Beiqi Blue Valley and Jianghuai Automobile were still losing money in the third quarter, their R&D expenses both exceeded 200 million yuan, increasing by 40% and 28% respectively.

 

Judging from the R&D expenses in the first three quarters of this year, many enterprises have invested more than 1 billion yuan in R&D.. Among them, the accumulated R&D expenses of SAIC have exceeded 10 billion yuan, reaching 12.6 billion yuan, up 41.55% year-on-year. SAIC explained in the financial report that the reason for the increase in R&D expenses is to further increase R&D investment in new energy, intelligent networking, digitalization and other technologies.

 

In the era of digital intelligent Internet of Things, with the large-scale popularization of 5G and AI technologies, the automobile manufacturing industry is welcoming a subversive change. The mainstream car companies represented by SAIC, BYD, Changan Automobile and Great Wall Motor are realizing the transformation from "following" to "leading".

 

On October 29th, the news that SAIC set up Feifan Automobile and planned to set up Zero Beam Technology Company was announced at the same time as the third quarterly report.

 

Feifan Automobile has a registered capital of 7 billion yuan. Among them, SAIC subscribed 6.65 billion yuan, accounting for 95% of the registered capital. Shanghai Ruyuan Automotive Technology Partnership (Limited Partnership) (employee stock ownership platform) subscribed for 350 million yuan, accounting for 5%.

SAIC said that the company will market the R brand as an independent brand and company through Feifan Automobile, explore a new model of data-driven and industrial co-creation, and accelerate the development of the mid-to-high-end smart electric vehicle market.

 

In addition to the continuous transformation of the R brand, SAIC also plans to set up a company called Zero Beam Technology on the same day, which is positioned as a platform-based software technology enterprise.

 

The registered capital of Zero Beam Technology is 3.7 billion yuan, of which 3.45 billion yuan is subscribed by SAIC, accounting for 93.24% of the shares. Shanghai Zero-Rise Technology Partnership (Limited Partnership) (employee stock ownership platform) subscribed for 250 million yuan, accounting for 6.76%.

 

In addition, SAIC’s capital operation continues. Today, SAIC Hongyan has been injected as a wholly-owned subsidiary of the listed company SAIC. Next, SAIC’s RV lifestyle and Youdao Zhitu will also strive for IPO. SAIC also launched Jiehydrogen Technology to introduce strategic investors, enjoy a new round of external financing, and Zhonghaiting A round of financing.

 

Changan Automobile is also accelerating its investment. On August 24th, at the Changan Automobile Technology Ecology Conference, Changan Automobile released its high-end new energy automobile brand Aouita, and also announced the partial shape of the first high-end intelligent electric medium-sized SUV E11 jointly built by Changan (C), Huawei (H) and Contemporary Amperex Technology Co., Limited (N) of Aouita Technology.

According to the plan, in the next five years, Changan Automobile expects to invest a total of 150 billion yuan in the whole industry chain to build the technology ecology of technology companies and accelerate the construction of software and intelligent capabilities.

 

In order to deepen the layout of the new track and accelerate the landing of new technologies, Great Wall Motor continued to increase R&D investment in the first three quarters of this year, and the cumulative R&D investment scale has exceeded that of last year.

 

For example, Great Wall Motor has already set up Salon Zhixing. It is reported that the "Z brand" affiliated to Salon Zhixing may be released at this year’s Guangzhou Auto Show. In addition, the Great Wall and BMW’s beam car will also be completed and put into production in 2022.

 

Guangzhou Automobile Group also issued a number of announcements, involving the implementation of the construction project plan of Guangzhou Automobile Ai ‘an self-developed battery trial production line, the implementation of its joint venture brand Guangqi Honda HQ model project, and the participation of Guangzhou Automobile Industry Group, the controlling shareholder of Guangzhou Automobile, in the financing of 1 billion yuan. Guangzhou Automobile Group is accelerating the development of electrification, intelligence and sharing.

 

▍ Breaking overseas

 

As a technology-intensive industry, the automobile manufacturing industry is in a critical period of transformation and upgrading and technological innovation. In the future, how should China automobile enterprises find high-quality resources and become the most competitive global enterprises? This is an important issue that most independent brands face in the new round of global competition.

 

At present, Chinese automobile brands are increasing their export and overseas expansion. China’s advantages in the field of new energy vehicles have opened the second growth curve for the export of China brand cars. At the same time, relying on the development experience and technical ability accumulated in the field of new energy for many years, China brand cars have achieved the "going out" of technical standards.

▲ Image source: China Automobile Association

According to the data analysis released by the General Administration of Customs compiled by China Automobile Industry Association, in the first three quarters of 2021, the total import and export volume of automobile goods exceeded 150 billion US dollars, which continued to maintain rapid growth year-on-year. In the first three quarters, a total of 1.492 million vehicles were exported, a year-on-year increase of 1.1 times; The export value was US$ 24.04 billion, a year-on-year increase of 1.2 times.

 

Cui Dongshu, secretary-general of the Association, analyzed that the supply advantage brought by the complete industrial chain of China automobile was further amplified under the influence of overseas epidemic, especially the shortage of chips was beneficial to China automobile export. The strong rise of China’s automobile export shows that the world competitiveness of China’s automobile industry has been greatly improved.

 

As the overseas sales champion of single brand in China, the export sales volume of SAIC passenger cars reached 28,000 in September. Among them, pure electric MG EZS has won the third place in Swedish pure electricity market and the fourth place in French pure electricity market.

"China’s automobile exports have continued to grow substantially, which is not unrelated to the gradual recovery of the global automobile market. The overall export scale is obviously driven by the export of new energy vehicles." According to relevant sources of Great Wall Motor, in the third quarter of this year, Great Wall Motor continued to promote global development on a large scale, entering the markets of Egypt, Brunei and Europe, and further expanding the global sales territory of Great Wall Motor.

 

In terms of overseas sales, with the help of the third-generation Haval H6, Haval First Love, Haval Big Dog and Great Wall Gun, the cumulative overseas sales of Great Wall Motor in the first three quarters reached 98,000, up 136.3% year-on-year, and the overall sales accounted for 11.1%.

▲ Great Wall Motor landed at Munich Auto Show

Like Great Wall Motor, China car companies such as Chang ‘an, Jianghuai, Geely and Chery are also accelerating the pace of global distribution, focusing on expanding the national and regional markets along the Belt and Road through mergers and acquisitions, setting up factories and introducing new products.

 

On November 1, Changan Automobile announced that from January to October this year, under the guidance of the national "Belt and Road" strategy, the cumulative export of Changan Automobile’s own brands exceeded 100,000 vehicles for the first time, reaching 102,029 vehicles, a year-on-year increase of 135%, a record high for Changan’s overseas exports, and the annual sales target was reached two months ahead of schedule. Among them, more than 90% of the sales come from the "Belt and Road" countries.

 

Shi Jianhua, Deputy Secretary-General of China Automobile Industry Association, believes that China’s automobile market has entered a stage of low-speed steady growth and intensified competition. As the world’s largest producer and marketer for 12 consecutive years, China’s automobile industry is in a critical development period of transformation and upgrading, from big to strong. China automobile enterprises should establish brand awareness, actively expand the international market, actively participate in the formulation of international standards and regulations, and constantly expand themselves in the global market competition.

 

Rush to the hot search! She was less than two years old and died of a rare disease.

  On the evening of March 27th.

  # The giant panda died #

  Rushed to Weibo for hot search

Rush to the hot search! She was less than two years old and died of a rare disease.

  That evening

  China Giant Panda Protection Research Center released a message.

  Giant panda "Qingnian", female

  Born on June 21, 2022

  Panda Center Wolong Hetaoping Base

  Intussusception due to rare intestinal obstruction

  The condition is extremely critical

  He died on March 23rd after being rescued.

  According to reports,

  Since the onset of "Qingshi" on March 2,

  Repeated consultations with hospitals such as Huaxi.

  The operation of intestinal obstruction was successfully completed on March 5th.

  In the process of recovery

  "Qingnian" suddenly intussuscepted again and caused secondary obstruction.

  Emergency surgery was performed on March 17th.

  The necrotic intestinal segment was successfully removed.

  soon afterwards

  Although the expert team takes care of it 24 hours a day

  But it still failed to retain the life of "Qingnian"

  China Giant Panda Conservation Research Center said

  The disease is ruthless, and the dead are gone.

  I only wish "Qingnian" rest in peace.

  future

  We will continue to explore

  Methods for preventing and treating acute abdomen of giant pandas

  Continuously improve the medical level of giant pandas

  Do your best to ensure the safety of giant pandas.

  A little more news.

  Giant panda intussusception

  It is a more dangerous acute abdomen than intestinal obstruction.

  It is a part of intestinal tube and its mesentery inserted.

  In the intestinal cavity connected with it

  Causing intestinal contents to pass through obstacles

  It is easy to cause intestinal perforation, intestinal necrosis and peritonitis.

  Even shock.

  The rescue time is very short

  There is no sickness on the panda planet.

  "Qingnian", go all the way.

  Comprehensive China Giant Panda Protection Research Center WeChat WeChat official account, @ CCTV News, Weibo Hot Search

[Editor in charge:

]

Officially opened on November 17th! The booth map of 2023 Guangzhou Auto Show was released, and 59 new cars were launched in the world.

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Bus Sealing and Official Taxi Docking: Market Demand or Extension of Privilege

According to Yangguang News,Fuzhou Bus Taxi Co., Ltd. was first launched.100unitOfficial taxi", while providing customized services for official vehicles for civil servants, it can also provide services for civil servants’ family vehicles.

The starting price of the first batch of 100 "official taxis" in Fuzhou is 3 km. 15 yuan.

  It is reported that the first batch of 100 "official taxis" invested by Fuzhou Bus Taxi Company will be aimed at the different needs of various car users.Provide real-time car service, meeting or long-distance car service and fixed-point guarantee.. Among them,Vehicles providing fixed-point security services will be parked outside the office area of Fuzhou Municipal Government for standby., for deployment. The price adopts the charging standard of car rental, and it is settled on site, and whoever uses it pays.

  Xiao Chen, a staff member of Fuzhou Bus Taxi Co., Ltd.:We are nowSent to Passat’s 1.8T executive edition.. However, for example, when a civil servant needs to travel on official business and needs to use a car urgently, the nearby vehicles are also deployed according to the existing situation of the company."

  The real-time car use mode is aimed at daily official travel, temporary meeting travel, etc. The car use unit can call the car by phone. existeightWithin working hours, call the dispatching platform to switch cars nearby,30Arrive at the car location within minutes, and the starting price is based on the vehicle type, the car rental time and distance.15Yuan, starting mileagethreeKilometers.

  It is noteworthy that in order to increase the vehicle utilization rate, this100unitOfficial taxi"In addition to providing customized services for official vehicles for government departments and institutions, it alsoIt can provide services for civil servants’ family cars, but passengers must show their civil servants’ certificates before they can get a ride. Civil servants who travel for personal reasons can enjoy a 20% discount..Only for civil servants, the official car has been cancelled to provide convenience for them. Before you get on the bus, you should show us your identification."

Fuzhou Car Reform Office and taxi companies responded one after another.

  Once this matter was reported, it immediately caused an uproar on the Internet. Many people wonder, isn’t the bus being reformed?Official taxi"What’s going on?

  In this regard, the relevant departments have responded — —

Person in charge of Vehicle Reform Office of Fuzhou Municipal Development and Reform Commission:

The "official taxi" is a scheme designed by the enterprise itself, which belongs to the market behavior completely, and the government has not participated. For "official taxis", Fuzhou did not give any investment or subsidies, nor did it sign any cooperation agreement.

The public concern about bus reform is high, and the innovative service of enterprises cannot be hyped, let alone misunderstood by the public.

Relevant person in charge of Fuzhou Bus Taxi Co., Ltd.:

The company believes that the market for civil servants’ cars has great potential after the bus reform, and the "official taxi" launched this time is a commercial act aimed at opening up the market.

The "20% discount for civil servants" clause in the scheme is a promotion method for enterprises to explore the market; "Providing services for civil servants’ family cars" is also a propaganda way to expand the number of customers.

  Fuzhou streetOfficial taxi"The number is only 100, but it has earned the attention of the national media. The internet is also filled with public worries.Official taxi"Why cause anxiety? How can we treat this new thing rationally?

CCTV comment: Dialectically treat "official taxi"

"Official Taxi" is of exploratory significance.

  For some time, the bus reform has gradually deepened, and many places are reforming the bus.Shift period"Try to reform the supporting system. In this situation,Official taxi"It is of certain exploratory significance to walk into people’s field of vision and try to solve the problem of civil servants’ travel in a socialized way.

  This time Fuzhou Bus Taxi Company launchedOfficial taxi"Service, if it is as stated by the Vehicle Reform Office of Fuzhou Development and Reform Commission, the government did not participate in the decision-making of the enterprise, and the government in operation did not invest or subsidize it. Then, it can be seen that the enterprise is a business decision based on the judgment of the official travel market.


  In the process of deepening reform in an all-round way, handling the relationship between the government and the market is the core essence.In many areas of reform, the government’s all-in-one mode has gradually withdrawn, and enterprises have filled the vacuum through socialized services, which is normal in many cases.If this time is reallyThe government belongs to the government and the market belongs to the market."Maybe people worry too much.

"Official taxi" cannot be reduced to "privileged car"

  Since it ismarket behavior"Why does it arouse public concern and worry? Reveal the secret in one sentence, that isPeople are worried that this is the resurgence of unreasonable official vehicles, that the "privileged service" will reappear with a vest, that old wine will be bottled in new bottles in some places during the reform, and that the bus reform that has been painstakingly promoted will be abandoned halfway … …


  People’s anxiety is not unreasonable.Official taxi"Several details in the service make people worry.

  First of all,Official taxi"Our clients are mainly civil servants. As we all know, in a market economy, no product can be eaten by all people, old and young, Xian Yi, and any product or service is only aimed at a specific target group. However, when serving the target population, the product should not discriminate against the non-target population. Unfortunately,The target group of "official taxis" is strictly limited, and even "passengers are required to show their official documents". People are worried that this will become a kind of "privilege".

  Secondly,Official taxi"Our service provider is Fuzhou Bus Taxi Company, which is a state-owned enterprise. The left hand is a government agency and the right hand is a state-owned enterprise. People are worried about whether there will be transactions behind it. On the one hand, state-owned enterprises escort the car service of government departments; On the other hand, when the enterprise loses money, will the government pay the bill? Although the form has been changed,People are worried that this is still taxpayers paying for unreasonable official cars..

  Third,Official taxi"Provide 20% discount service for civil servants’ private travel. suchSpecially supplied products"orSpecial needs service"For ordinary people, there is absolutely no happiness. Since public servants travel for personal reasons, why not take taxis or buses like ordinary citizens? On the other hand, the 20% discount service may be a bonus and service extension of the usual official ride.Since the public pays for the official ride, it benefits from private travel. Where is the rationality?

Insisting on "Market Logic" and Changing "Official Taxi" into "Sunshine Taxi"

  Of course, all these worries will inevitably lead to a magnifying glass to examine the details, and it is also inevitable to think the worst of people. But this just shows that the road to reform has never been smooth sailing, and only by adhering to the correct direction and principles can we ensure the ultimate success of the reform.


  “Official taxi"It is not a bad thing to cause anxiety. Only in analysis and discussion can the truth become clearer and clearer.As long as we firmly adhere to the direction and principles set by the bus reform, firmly adhere to the logic of socialization and marketization, and ensure openness and transparency in decision-making and operation, the "official taxi" will move toward the direction of "sunshine taxi", and the bus reform will not be far from success.

Text/CCTV Review Special Contributor Wang Jian