Special feature of 1905 film network This year’s Spring Festival box office broke through 6.7 billion, which is a good start for the whole China film market. In addition to the crowded cinemas, social media is also very lively. Hot searches related to various movies emerge in an endless stream, and netizens actively participate in the discussion, making the atmosphere of the Spring Festival file even hotter. I can’t help but wonder, compared with previous years, is this year’s Spring Festival hot search hotter?
According to a statistic in Weibo, the number of hot searches on topics related to the Spring Festival stalls this year has exceeded 1,300, with nearly 200 a day, more than double that of the same period last year. There is no doubt that from the aspect of hot search, this year’s Spring Festival file is far more lively than in previous years. Zhang Yan, a film critic, also laughed at himself. As a film media person, he usually turns on his mobile phone to brush Weibo, and he feels forced to go to work.
While the number of hot searches has greatly increased, the topics are also very wide. What exactly are we talking about? Zhang Yan used eight words to describe the topic of discussion — — "the gods fight and are full of fun."
@ Zhang Yan:"The fight between immortals" comes from the creative side, and many of them are the speeches of our filmmakers themselves. Then the other part, that is, our audience, has quite a few ordinary users. Their feedback on a movie is not just a small one, but also professional and interesting, so I say "interesting".
Judging from the hot search of filmmakers, there is an interesting phenomenon this year. In previous years, it was generally easier for actors to get hot search, but these directors have also become hot search physique, and their popularity is not lost to the actors in their films. For example, "Why did Zhang Yimou give up the whole film to the end" and "Frant Gwo said that he would do his best to be better", these hot searches not only pay attention to the director, but also discuss the film from the perspective of production.
Judging from the object of hot search itself, Zhang Yimou didn’t choose to let "Man Jiang Hong" be a mirror in the end, but also gave us a good example of commercial films. Manjianghong itself is a fast-paced feature film, and it is not advisable to sacrifice the rhythm of the story for the stylized expression of a mirror to the end.
Similarly, Frant Gwo showed his understanding of commercial films when he made them. From Wandering Earth 2, Frant Gwo attracted more and more attention. Hot searches such as "Frant Gwo, have you finished shooting Ball 3" and "How can you sleep in Frant Gwo" are "reminders" for the audience to express their love for The Wandering Earth. As a matter of fact, Frant Gwo often works until the wee hours, doing his best for this film.
The above topics and Cheng Er-related hot searches, "Deep-sea Master Creation Response Animation for 7 years" and other hot searches all express their love for the director, which also shows that the audience’s focus is always on the work. Of course, besides the director, the actors are also concerned. For example, "Director Cheng Er suggested being alone occasionally" mentioned both Cheng Er and YiBo. There are also many discussions about YiBo’s acting skills in the film.
@ Zhang Yan:Because Cheng Er is such a director who can train actors very well, the foundation of YiBo’s first step from an idol to an actor has been laid, and fans are no longer only concerned about the daily things of his life. I think these are very very good phenomena.
"It’s funny to reflect on yourself" and "What you are like" are the praises of these two beloved actors. Shen Teng and Lei Jiayin are both actors with high national standards, and their performances in their new works naturally attract much attention this time. In addition, there is such a topic as "Liu Peiqiang was born", and the role is not the actor. This is undoubtedly the recognition of the film and the role. For actors, it is also an honor to see their characters deeply rooted in the hearts of the people.
In addition to the hot searches of directors and actors, we can also see many audience-related hot searches — — "The scientist daddy explains the wandering earth by hand" and "crying and laughing after watching it", etc., which reflects the audience’s participation in the interaction with the film. The professionalism shown by many viewers in the discussion makes people have to admire that "this audience is very good." For example, the scientist dad made a good science popularization for the film through hand painting, so that more people can understand the science behind it; There are also many enthusiastic audiences who sent suggestions to Guo Fan, such as shooting around Lagrange point … … These audiences not only watch movies, but also see every link of the whole film industry, which also gives creators a stronger motivation.
The most original power of hot search is the power of the audience. We can feel that the audience’s desire for communication is stronger than ever. The active participation of the audience made the whole Spring Festival stall in a lively atmosphere, and also made many filmmakers put down the stones hanging in their hearts: there is no doubt that the audience still loves movies, and in the following schedules, the audience is still willing to go into the cinema to watch movies and discuss movies on social networking sites.
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