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Qiqihar barbecue is a two-way trip between people and the city.

The Forever Protagonist of Qiqihar Barbecue Table-Family Mixed Meat.

Qiqihar people subdivide beef into more than 100 parts. Our reporter Mao Xiaoxing photo

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The explosion of "Erbin" has made Heilongjiang highly praised for its snow and ice scenery, green mountains, vastness, richness and hospitality. When Erbin became an interesting footnote of urban culture, Qiqihar, as the second largest city in the province, couldn’t stop it, and "Qiqier" became lovable.

With the sixth Heilongjiang Tourism Industry Development Conference and Qiqihar Barbecue and Food Festival held at home on June 24, Qiqihar started the "hot" hospitality mode.

In the past few days, our reporter has repeatedly gone deep into "Zizil" and visited barbecue chain enterprises, tracing back to the unique taste of "the international barbecue food capital"; Look at Zhalong Wetland with beautiful aquatic plants and pleasant scenery; Enter China Yizhong and other big factories to understand the journey of "the country’s heavy weapon" escorting "the sea of stars"; Set foot on Mingyue Island and see the charming scenery all over the tower head and green grass … Through all-round and three-dimensional media coverage, this paper reveals how "Qiqier" can fully display the beauty of nature, culture, life and times through the integration of three industries in the new era and new journey, and promote the high-quality development of characteristic cultural tourism.

□ Our reporter Mao Xiaoxing Ding Yan

The enthusiasm of "Erbin" is in the ice, and the hospitality of "Zizier" is in the charcoal!

With the "stinging" sound of touching the baking tray for a moment, a drop of hot oil slowly slipped down the plump grain of meat. A sip of wine and a sip of meat will open up three meals a day for Qiqihar people … It’s really "ha". The topic of "going to Qiqihar for barbecue on holidays" and "feeling the intangible skills of’ Zizil’ barbecue" has soared.

According to the data of the US Mission and the public comment, as of June 10th, the online transaction volume of barbecue/barbecue shops in Qiqihar area increased by over 120% compared with the same period in 2019. Among them, the contribution of consumers in different places increased by over 180%, and the delicious barbecue on the tip of the tongue made the diners in the north and south linger.

In Mu Feng, "Zizier" is taking advantage of the strong east wind of Longjiang Cultural Tourism to accelerate its recovery, showing its local specialties and charming scenery, and the construction of the whole barbecue industry chain is constantly strengthening and consolidating, helping the northeast old industrial base to be fully revitalized.

Charcoal-scented delicacies in "Barbecue Jianghu"

Moderator Morphy: If barbecue is delicious and famous, Qiqihar is the first city that can enter the top four.

Guangxin Road, Heyi Road, Longnan Street, Beisidao Street … In summer, "Qiqier" wafts with the fragrance of barbecue, which makes people feel like more than a hundred little lions licking their nerves crazily in their brains, mouths and hearts.

"You haven’t eaten Qiqihar barbecue, and you don’t know anything about barbecue." In Jingjia Dagan Barbecue Shop, Mr. Dong, a Changsha native who came to eat barbecue, said that this is the general consensus of many north and south diners. Mr. Dong came to Qiqihar half a month ago, ate all the old shops, famous shops and online celebrity Fly House, looking for his favorite partner to return home to open a shop. "The beef here is chewy, and every family does it differently." Mr. Dong said that Qiqihar barbecue has been particularly popular in Hunan in the past two years, and he is very optimistic about this track.

Meat, seasoning, pot and charcoal are the source of Qiqihar barbecue characteristics, and good meat is the most critical factor. In addition to the brisket, ribs, upper brain and swallows’ wings, which are popular in famous online stores such as Qihan Yangjia, Longji Zhenniu and Ma Xiaomajia, the offline barbecue shop also subdivides beef into more than 100 parts such as palace queen, meat plate, No.8 line, oil edge and money tendon according to the different fiber thickness and fat content, which is meticulous in handling cattle and the ultimate in the pursuit of meat, even more than 2,500 kilometers.

Hui Quan Barbecue is an old shop in Fulaerji District, and its characteristics are barbecue board and roast chest. The roasted chest is fat but not greasy, and the meat is very tough. Wang Hongmeng, the boss, introduced that the meat board is the edge of the outer ridge, with a thin layer of tendon on the meat, and a cow can weigh up to ten pounds. In the production, it needs a knife pat and a nail board to soften before pickling.

Fuchen Barbecue, a few hundred meters away, is famous for roasting the outer spine and the back of the palace. After the palace is the meat located in the belly of the cow. Before roasting, it needs to be cooked, with moderate hardness, and at most 5 minutes after getting angry, so as to greatly ensure the soft and glutinous meat. In contrast, when the oil is on fire for at least 15 minutes, it is the best.

Dipping is the soul mate of Qiqihar barbecue. This special dip is made of local soybean powder rich in protein, and cooked with "Si Li Hong" peanut powder, sesame powder, fragrant rapeseed powder, perilla seed powder and cumin powder for flavor enhancement, and added with appropriate amount of peach crisp powder and Chili powder for freshness enhancement. Roasted beef is dipped in the secret dip that makes the eye touch the soul, as if the tongue meets the soul of taste.

Among many ways to eat, the dry and wet dip of Korean barbecue is very unique. Sweet and spicy sauce, sesame barbecue sauce, crispy sauce, fresh pepper sauce … There are more than 30 kinds of sauces alone, as well as the elusive sauce, which is a perfect match with the "sizzling" large pieces of meat.

Barbecue becomes the super interface of urban IP traffic

Actor Shen Teng: I’m sorry to say barbecue, whether it’s the three northeastern provinces or a rising star! Only Qiqihar.

In the more than 10,000 barbecue shops in the "Zizier" area, only the traditional methods of stewing meat mixed at home are very different, supplemented by onion, soybean oil, coriander, etc., and some of them also add other ingredients such as lemon to make it tender and smooth, which is called human taste. In the continuous integration of barbecue culture and skills, the local barbecue shop has innovated and developed special barbecues such as spicy cabbage flavor, black pepper flavor and fresh pepper flavor in recent years, and has intimately launched a fight to eat more to meet the various taste needs of diners at one time.

Besides Korean barbecue, Daur barbecue is also an important feature of local barbecue. In contrast to the large pieces of meat in Meris, which are popular all over the world, the series of "Artemisia annua+barbecue" has been popular in recent years, and "health barbecue" has come into public view. Guo Hui, general manager of Kuiniu Barbecue, who has been engaged in catering for 25 years, interprets barbecue from the perspective of the homology of medicine and food: "Food borrows medicine, medicine helps food". Guo Hui said that the artemisia artemisia bud can clear away heat and detoxify, reduce the three highs, and mix the artemisia artemisia bud with meat to dry properly, which subverts people’s cognition of barbecue from the perspective of health preservation. In addition, his family’s sales of Artemisia bud tea and Artemisia bud sauce are also very good.

Liuzhujia barbecue, which has just opened for more than a month, has become the norm to wait in line. As a representative of the new fusion barbecue faction, his family’s "Sichuan-Hunan combination" fusion dishes are deeply loved by young consumers. Xiao, a freshman, is from his hometown in Sichuan, and he sincerely loves the Sichuan cuisine here, such as hairy belly, duck tongue and brain flower. "While eating barbecue, it also meets the other taste needs of different consumers. This boss has a heart."

In addition, the "Yang Xiaojia Barbecue Bistro", which focuses on the healing department, not only has the decoration style that young people love the most, but also incorporates dynamic elements such as live singing and craft beer. Professional barbers hold the "plate" to lock the meat and revitalize the brand. Traffic password.

Cui Yufan, deputy head of the tourism expert group of the Provincial Science and Technology Committee, said that Qiqihar barbecue not only started the N-dimensional eating method, but also integrated culture and food just right, resulting in ecological barbecue, healthy barbecue, artisan barbecue, humanistic barbecue and happy barbecue, creating a beautiful scene to adapt to the times and communicate feelings. It is worthy of being called the "International Barbecue and Food Capital".

"According to the needs of tourists, we have set up barbecue spots on every tourist route at present, which has driven the rapid growth of catering income." Liu Haoran, chief of the promotion section of the Wenguang Tourism Bureau in Qiqihar City, said that with the strong recovery of the cultural tourism market in various places, the food flow of eating barbecue has become Qiqihar Cultural Tourism Super IP.

According to incomplete statistics, the sales of barbecue stores in Qiqihar increased by about 40% year-on-year in 2023.

Go to the feast this summer in the name of barbecue.

Netizen: I came to Qiqihar to eat barbecue and see cranes, and my happiness came up in a moment.

The first thing to do when landing is to eat barbecue, which is what all foreign tourists and homecoming wanderers look forward to most after arriving in Qiqihar.

In the video, "Thai girl" said that "it’s not for nothing to eat barbecue", and "Korean big pig brother", who loves meat, also praised "Northeastern people are so enthusiastic", "beef breast tastes particularly slippery", "Bala Bala" and "Gaga delicious" … sentence after sentence in the Northeast dialect, making the food on the screen become a glutton for spiritual exchange between China and foreign countries.

Since May, the whole industrial chain of Qiqihar barbecue has been in full swing, and combined with the sixth Heilongjiang Tourism Industry Development Conference and Qiqihar Barbecue Food Festival, the "Qiqier" contract was opened this summer.

At present, the theme activities in many districts and places will also be staged brilliantly, as well as the discount promotions launched by various barbecue stores, which will continue to exert their strength online and offline. There is a wave of spoilers: hot air balloon and fireworks show are cool, the theme song of the food festival is shocking, and the landmark foods in Xinjiang and Liuzhou tempt the taste buds, the barbecue creative design competition, the chef’s live barbecue, the barbecue mascot surprise parade, and the live broadcast in JD.COM … In addition, the creative barbecue cultural and creative exhibition car will enter the main venue and barbecue food street to have a deep dialogue between food and culture.

If you come and go in a hurry, you can go to the major platforms to search for "Qiqihar Barbecue" online celebrity store and mail the food home. Cong Qi, deputy director of the Industry Department of Qiqihar Municipal Bureau of Commerce, said that with the continuous extension of slaughter, segmentation, processing, cold chain logistics, supermarket stores, barbecue e-commerce and other chains, the entire industrial chain has been continuously consolidated and improved, and the problem of surplus meat consumption while eating meat carefully will be solved. Cong Qi said that Qiqihar barbecue industry will continue to promote the expansion of regional and national chain brands. This year, we will focus on cultivating a number of large-scale regional chain brands such as Lutun Beef, Jinghaha Barbecue and Beijing Tinker. At the same time, broaden channels to fully enter the B-end market, and promote the cooperation between major brands and bulk purchasing platforms such as Boxma Xiansheng and JD.COM.

Up to now, there are 23,000 Qiqihar barbecue stores nationwide, accounting for 12% of the national barbecue stores, and 41 stores have been opened in Korea, Japan, France and other countries and regions. In the first quarter of this year, the sales of the main players in the restricted barbecue market increased by 5.5% year-on-year, and 13 projects of Qiqihar barbecue industry chain were promoted with a total investment of 6.335 billion yuan.

1905 Movie Network Feature, IIIA few days ago, Deng Chao and Yu Baimei jointly directed the release.

In the "film director" school, the two spent five years and finally enrolled in three classes in three years.

On the first day of the release, Deng Chao said to himself on Weibo,He and Yu Baimei were never good students in the traditional sense.

This sentence is equally appropriate to describe the directing path of the two.

One in 2014 and one in 2015, teamed up to cut 1.30 billion box office for "Ultra White".

But along with the banknotes, there was also a lot of scolding.

With a score of 5.0 and 4.1, Deng Chao + Yu Baimei have almost become synonymous with "bad movies" on Douban.

However, just like the cry between father and son in "Galaxy Tutorial School": "Never admit defeat!"Similarly, Deng Chao, who refused to admit defeat, returned with" Galaxy Tutoring School "after four years of hibernation, once again challenging the taste buds of audiences and film critics with the typical" ultra-white style ".

Up to now, the film has won more than 400 million box office, no accident will greatly refresh the box office record of Deng Chao’s works.

However, word-of-mouth shows a polarized trend, with both Maoyan and Taopiao’s audience ratings exceeding 9 points.

Users on the Douban platform have been consistently harsh, with their ratings dropping from 6.5 at the start to 6.2 at the edge of the passing line.

Even so, compared with Deng Chao’s previous director’s score, this score is still a modest breakthrough.

What is the quality of "Galaxy Tutoring School", and whether it can become a turning point for Deng Chao as a director? We interviewed a number of ordinary viewers for the first time to hear what they had to say.

Style breakthrough,Is Director Deng worthy of recognition?

Looking at the comment area of Deng Chao’s first two directorial works "The Breakup Master" and "The Villain Angel", it is not difficult to find that the focus of the film’s criticism isThe plot is dry, the jokes are vulgar, and the whole process relies on stage-style sketches and jokes to "hard creak the audience".

These adjectives have almost become the audience’s consistent impression of "super comedy".

In the face of overwhelming bad reviews, Deng Chao was once dissatisfied, and compared the early experience of "Xingye", bluntly saying "When Xing Ye first came out, many people criticized him, but his greatness was that he had been doing this all his life."

Although that was the case, it was not difficult to see Deng Chao’s subtle change in the choice of theme and style of "Galaxy Tutorial School". From the announcement of the project information, "Galaxy" showed a completely different style of painting from the previous two works.

Deng Chao once admitted in an interview that the film had been constructed in his mind for seven or eight years or more, incorporating many insights from his dual identity as a "father" and a "son". Reflections on education issues are also directly based on his own upbringing.

From this perspective, Deng Chao was "distracted".

This "heart-to-heart" was also recognized by many audiences. For Deng Chao’s directorial performance, the audience interviewed generally gave a high score of more than 8 points.

Many viewers bluntly said that "Galaxy Tutoring School" had changed their view of Deng Chao’s directorial strength, "I didn’t expect him to choose this theme. Compared with the previous two films, he made a great breakthrough. This transformation was very successful."

"I have seen the previous two works, and the reputation may not be very good, but this time I can see his sincerity… Originally, the entertainment industry is very harsh, I think we should be more tolerant.As long as he is sincere and produces better works, the audience will accept it."

Some viewers also said that although the style of "Galaxy Tutoring School" is very different from Deng Chao’s previous works, the super-comedy style can still be seen in the design of lines and some bridges. "He can intersperse a comedy point in the sadness and make the audience laugh, so it is not too heavy. I like this style."

Another girl mentioned that the film’s back and forth echoes reflect the director’s ingenuity. "There are many places in the screenwriting, such as one is magic, the other is a father who is also a first-time father, and the son is also a first-time son. Although the film is only two and a half hours long, it doesn’t seem to make people feel very redundant."

When we asked whether "Deng Chao is more suitable to be an actor than a director", an audience member laughed: "I think actors are more successful.There is a saying that it is not that he first acted in a movie to earn enough reputation, and then "tricked" everyone to watch the movie he directed.I watched the first two, but I actually don’t really want to watch the third one. I came here because I watched his one again, which was okay, but this one has a breakthrough. "

Some viewers also said tolerantly: "Deng Chao has been an actor for a long time, but I still feel that there is still room for improvement as a director."

Tear gas or too much force?

In our interview, many viewers confessed that they were moved to tears by the scenes in the film, especially the clips such as "98 Flood", "Father and Son Conversation in Prison", "Elderly Father and Son’Turn Against Each Other ‘", which were quite tearful, and they could also empathize with the father and son emotions in the film.

A father who came to watch the movie with his two sons told us that he had seen the movie in Shanghai before, and this time he recommended it to his children and wife. "My two sons are over 6 years old and the other is over 4 years old. They can understand it. They have been cheering for little brother Ma Fei. During the flood in 1998, they were worried about where little brother Ma Fei was, and even cried."

Another father said: "There is a very classic sentence in the film, that is, every child has a receptor in his heart, he can feel whether you love him or not, how you love him, I think this can bring some inspiration to all parents."

One girl said that her father’s constant "sense of faith" in his son reminded her of her own father: "My life path is a bit opposite to Ma Fei’s. I have a good academic performance since childhood. In junior high school, I even took the 13th place in our city, but in high school, my grades dropped a little. My father has always been very encouraging to me, telling me’I believe you can do it. ‘

Now I happen to be at a watershed in my life. After watching the movie, I am even more determined that I am not in a hurry to go out and find my first job, and I want to continue my studies. This movie has given me a lot of inspiration. "

Some viewers objectively pointed out that many lines in the movie, "Chicken soup," were too heavy.The lines chicken soup is a bit too much. Because the film is relatively long, there are two and a half hours, and the chicken soup is always listed, which makes people a little tired."

On rating platforms such as Douban, "too much chicken soup" and "character Facebook" have also become the main reasons for netizens to give bad reviews. Some netizens even used a line from Ren Suxi’s play to think that the film was renamed "Brainwash dad"More appropriate.

Other viewers questioned the rationality of part of the film’s plot, "It’s a bit fake to not do a problem set, only read a 0.5 cm book, and go out to play in the mountains and water to be able to take the top ten grades." "The director is against exam-oriented education, but he didn’t propose a better solution."

"Is it really necessary for a father to sell his blood to buy a computer for his son? The dean’s personality is too extreme, and it’s a little out of touch with reality."

In this regard, director Yu Baimei responded positively in an exclusive interview with Xiao Dianjun: "In my opinion and Deng Chao’s opinion, a lot of the content in this movie is some common sense. Many people may not think so, and will think it is a fake philosophy and chicken soup.I think they all misunderstood. These are the things that Deng Chao and I, as fathers, want to say to our children the most."

No matter from the word-of-mouth feedback on major platforms or the results of Xiao Dianjun’s street collection, although the third director’s work of "Ultra White Combination" is not perfect, progress and breakthroughs are still visible to the naked eye.

The film’s word-of-mouth has also appeared similar to that of "Former 3", which has received rave reviews on ticket-buying platforms and polarized on fan platforms, reflecting the differences in tastes and preferences of different movie audiences.

As early as when "Villain Angel" suffered a one-sided negative review, and the audience persuaded Deng Chao to give up his directing career and act with peace of mind, he replied: "I will definitely let everyone’s wishes come to nothing. I am still in the second grade when it comes to directing. Let’s take a look when I have done ten or twenty."

Nowadays, third-year director Deng Chao has made us see progress, but he may still have a long way to go in his journey to become a straight-A student.