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Overworking is normal. How many people know the bitterness behind online celebrity anchor？

In the "online celebrity" incubator base of an e-commerce company in Taiyuan, Shanxi, the female anchor shows the products live for e-commerce companies. China News Service reporter Wei Liang photo

　　Xinhua News Agency, Beijing, November 18th Title: online celebrity Anchor: How many people know the bitterness behind it?

　　Xinhua News Agency "China Net" reporter Jun Chen Tang Yang

　　A few days ago, a 20-year-old online celebrity game anchor died suddenly at work, which was regrettable and sad. This also makes people turn their attention to the practitioners of this new profession again. What is their living condition? How much do you know about this group besides the high salary as reported in some reports?

　　Sun Xiaoting, a 20-year-old junior, began to try to be a network anchor in March this year, and now she can be said to be a "online celebrity" in the standard sense. Cangyan photo

　　Overload work is the norm.

　　In 2015, 27-year-old Zhang Jun (pseudonym) founded a women’s game team in Hefei, Anhui Province with her personal interest. At the peak, there were 11 players in the team, mainly relying on sponsorship, participating in Shang Yan, live broadcasts and competitions to earn bonuses to achieve profit.

　　"The players are basically post-95 s. When recruiting, they are required to have the game foundation of League of Legends and play training matches every day. The basic salary for one month is around 4,000 yuan. " Zhang Jun said.

　　Although the idea is good, it is not ideal in practice. "In terms of traffic, the women’s team is not as good as the men’s team and cannot generate stable cash profits." Zhang Jun calculated the account for the reporter. "Coupled with rent, water and electricity, internet fees, personnel salaries, travel expenses, etc., the monthly operating cost is about 50,000 yuan. Even if it is profitable, it is often impossible to guarantee personnel salaries." He said helplessly.

　　Wu Wenjie, the anchor of Betta online celebrity, said that at present, the mainstream live broadcast platforms are divided into three categories: entertainment, video games and vertical. All the anchors you see have gained fans after working for a long time and accumulating popularity. "On average, they broadcast live for more than 15 hours a day, and the live content has to be constantly innovated. Some outdoor anchors have to go to different cities, do different experiences, and have good physical strength." She said.

　　Some senior players said that some game anchors, although playing games every day, basically put the live broadcast time in the evening, upside down day and night. If they want to be concerned by more people, they need to make a breakthrough in technology.

　　It is understood that the sudden death of the network anchor "Lonely King", from July this year, almost every night from 12 o’clock to 9 o’clock the next morning. The day and night life has been reversed for several months, and the body has been overdrawn for a long time, which led to this tragedy.

　　At present, the live broadcast platform where "Lone King" is located has issued a notice. In order to ensure the health of the anchor, the platform has rectified the entire anchor mechanism, giving manual reminders to the overloaded anchor, and planning to download the seriously overloaded anchor.

　　On the evening of November 10th, at the "online celebrity" incubator base of an e-commerce company in Taiyuan, Shanxi Province, the female anchor gave a live product presentation for the e-commerce company. China News Service reporter Wei Liang photo

　　There are high and low incomes, and live broadcast is just a job.

　　Due to the unsatisfactory income situation, after less than two years of persistence, Zhang Jun finally made up its mind to transform. This time, he chose the entertainment live broadcast with relatively stable profit. "Unlike the live broadcast of the game, the income from live entertainment is more from the interactive rewards of online platform tourists." Zhang Jun said.

　　Then, for the well-known rewards for anchors such as "brushing rockets" and "sending shark fins", can they get rich overnight? In fact, the gift income of the anchor and the platform are divided, and the anchor who cooperates with the platform will get the corresponding salary and recommended resources on the assessment criteria. In addition, factors such as live broadcast duration and popularity will also become the assessment criteria for the anchor by operators.

　　"Entertainment anchors must work at least 4 hours a day, and adopt a salary method of basic salary plus rewards and commissions, of which 30% to 50% of rewards will be used as management expenses and divided into companies." Zhang Jun said.

　　With the company gradually stepping into the right track, Zhang Jun has signed more and more anchors, so far he has signed nearly 20 people. "In addition to the basic salary, their monthly income is five or six thousand yuan, and tens of thousands of yuan a month, which mainly depends on how many rewards the anchors get." He said.

　　Huang Shengjun, a betta anchor who graduated from Shanghai International Studies University, said that when she graduated from college, she also found a job from nine to five. She usually worked part-time at night to broadcast live broadcasts. After several years, her fans reached more than three million, and finally decided to broadcast live broadcasts full-time. "The income is not as high as everyone thinks. For me, live broadcast is also a job." She said.

　　The reporter’s investigation found that although full-time anchors may be able to meet the expected requirements in income, the income of most part-time anchors is not high. Many people want to share and exchange their lives through the live broadcast platform, or introduce their products through the platform, etc. Different anchors have different demands.

　　It’s even harder to be online celebrity.

　　During the interview, many online celebrity anchors were confused and anxious about how to maintain the popularity flow. They said that this was also the reason why some people took risks, skirted the ball and used their brains.

　　"Being an entertainment anchor is very stressful, and people who haven’t done it can’t actually understand it. Because it is a live broadcast, the anchor should always be in a state under the fill light and in front of the camera, and the outdoor anchor has to interact with tourists. " Zhang Jun said.

　　In his view, although the income from signing an entertainment anchor is acceptable, this profession is not suitable for many people. "After the dissolution of my game team, the players either chose to jump ship to other game teams, or simply switched to other occupations. No one chose to be an entertainment anchor." Zhang Jun told reporters.

　　Wu Wenjie, on the other hand, thinks that as long as the female anchor looks good, singing and dancing can attract people’s attention. "After all, the same face, the same talent, if you watch more, you will have aesthetic fatigue. Only by constantly innovating in live content and expression can you give people a refreshing feeling, which will be stressful." She said.

　　"In everyone’s eyes, the anchor just sings and chats. In fact, it is broadcast live for three hours, and it takes six hours to prepare behind it, and it is necessary to keep learning new skills." Huang Shengjun said that he was also very anxious. As new people kept joining, the old people were under pressure and would be eliminated at any time.

　　The reporter noted that compared with the uneven state of the anchor industry in the past, the Internet live broadcast platform is gradually becoming standardized in recent years. For example, DouYu adopted the method of technical defense and civil air defense, screened out unqualified live broadcast rooms through keyword screening technology, yellow identification software and voice recognition software, and began to go offline and hold "Carnival" and other activities.

　　In addition, some platforms have also begun to transform into diversified integrated live broadcast platforms, and subdivision directions such as education, finance, e-commerce, sports, socialization and food have emerged one after another.

　　"The audience of the live broadcast is mainly young people, so the anchors can only be popular for a long time if they create products that young people like." Wu Wenjie said.

＂Made in Shanghai＂ new energy vehicles should be competitive to the high end. In the past year, new models of Zhiji and Feifan have been listed one after another, all of which are aimed at the market

Reporter zai Fei

"Save globalization! Buy a China electric car! " Last year, a British magazine introduced the new trend of China’s new energy vehicle export on this topic, and said in the subtitle: "Electric vehicles can prevent the world from decoupling."

In recent years, the export of new energy vehicles in China has become a new phenomenon that cannot be ignored all over the world. In 2021, China’s exports of new energy vehicles account for one third of the world’s total, making it the largest exporter of new energy vehicles in the world. Last year, the export scale of new energy vehicles in China doubled on the basis of 2021, reaching 679,000 vehicles.

No wonder the reporter of this magazine said about his car selection experience: "Some of the most attractive electric cars in the European market are either made in China (Tesla) or China brand (SAIC MG)."

Shanghai is an important force in the export of new energy vehicles in China. Tesla Giga Shanghai alone accounts for half of China’s new energy vehicle exports. Another big factory, SAIC, has won the top spot in the export of domestic car companies for seven consecutive years, and a large part of the export models are new energy vehicles.

But strong export is not the whole story. Shanghai automobile industry is soberly aware that in the surging new energy automobile market in China, the voice of Shanghai automobile is not loud, and there are not many models with market influence, especially high-end models; Although Shanghai’s automobile production ranks among the top in the country and keeps growing, the industry profit rate has declined instead of increasing. Shanghai, a traditional automobile industry town, is exploring the transformation and upgrading to high-end, green and intelligent.

The export volume and quality of new energy vehicles are rising at the same time

On July 20th last year, the first batch of thousands of SAIC MG MULAN (named MG4 ELECTRIC overseas) meandered at Haitong Wharf, waiting to be transported to Zeebrugge Port, Belgium. This is a new energy vehicle designed by SAIC for global consumers: in Europe, the interior is simple and the chassis is tough; In the hot Middle East, strengthen air conditioning and rapid refrigeration; In mountainous areas such as Chile, the climbing ability of vehicles is improved by 20%. MG MULAN is therefore also known as the "global car".

Andrew Stewart, sales director of SAIC MG UK, said: "MG is one of the fastest growing automobile brands in the UK. The car itself is very well made, cost-effective and full of technology. MG is sold in more than a dozen European countries. In 2020, there were only 65 outlets, and now it is close to 650. "

Represented by MG brand, SAIC sold 1.017 million vehicles in overseas markets in 2022, up 45.9% year-on-year. In terms of proportion, for every three China cars sold overseas, one is made by SAIC.

Tesla Giga Shanghai is also the main exporter of new energy vehicles in China. Last year, this factory delivered a total of 710,000 Tesla vehicles, of which 270,000 were exported overseas, accounting for about 40% of the country’s total export of new energy vehicles that year.

While the total export volume of new energy vehicles in Shanghai has increased, the export products and export destinations have also undergone major changes. Supported by the Shanghai Fair Trade Project, the 2022 International Competitiveness Report of Shanghai New Energy Automobile Industry issued by the Research Center of New Economy and Industry International Competitiveness of Shanghai Academy of Social Sciences holds that the transformation is mainly reflected in two points: First, the export of products takes the lead in realizing new energy. Since 2019, the export of Shanghai’s automobile industry has begun to change to new energy automobile products, and a large part of the new export volume and the original export volume have been transformed into new energy automobile products; Second, the target market takes the lead in conquering the highest-end market in the world. The export of Shanghai’s new energy automobile industry to European countries has greatly improved, and the European Union has become the largest export region of Shanghai’s new energy automobile industry.

Tang Yunyi, deputy director of the Institute of Applied Economics of Shanghai Academy of Social Sciences, said: "The international competitiveness of Shanghai’s new energy vehicles first stems from the complete layout. In 1980s, with the foundation of SAIC-Volkswagen in Anting, Shanghai’s automobile industry was integrated into the global industrial division of labor system, and these years have always followed the pace of industrial transformation. Secondly, Shanghai has always insisted on "walking on two legs", that is, independent research and development and introduction and absorption are carried out simultaneously, and the two promote each other. Finally, in the global supply chain industry chain, Shanghai’s hub and node functions are very important, which is also fully reflected in the new energy automobile industry. "

Shanghai needs local high-end new energy brands.

In recent years, we have seen the improvement of the international competitiveness of Shanghai’s automobile industry, but on the other hand, we can also see that Shanghai is not prominent in the domestic new energy automobile industry.

Looking at the national new energy vehicle market, regardless of BYD’s sales of 1.86 million vehicles last year, even new forces whose sales failed to meet expectations, such as "Wei Xiaoli" (Wei Lai, Tucki, Ideal), Nezha and Zero Run, all crossed the 100,000-vehicle mark. Ai ‘an, a new energy brand under the traditional car company Guangzhou Automobile Group, sold a total of 270,000 vehicles last year, second only to BYD and Tesla. In addition to the wholly foreign-owned brand Tesla, Shanghai needs more local new energy brands with market influence.

There is also a hidden worry related to this: the profit rate of Shanghai automobile industry has dropped significantly in recent years. The International Competitiveness Report of Shanghai New Energy Automobile Industry in 2022 calculated that this data decreased from 16.33% in 2018 to 7.77% in 2021, a decrease of more than 50%.

Industry researchers believe that the decline in profit margins is first and foremost a global industrial phenomenon, not only in Shanghai. Tang Yunyi said: "The price of upstream raw materials, such as energy storage batteries, continues to rise, which leads to great cost pressure and reduces the profit margin of vehicle manufacturers. The supply chain was affected by the epidemic, and it was intermittent, which caused interference to the operation. In addition, the competition in the new energy vehicle market is also very fierce, and various manufacturers have to compress profit margins in order to seize the market. "

As a city with a long history of automobile industry, Shanghai’s new energy automobile industry has also encountered a transformation problem that the new forces of making cars have not. In the past, whether it is a joint venture brand or a local brand, most of the profits came from fuel vehicles. However, since 2018, the auto market in China has been continuously adjusted back, and with the strong rise of new energy vehicles, not only the sales volume of fuel vehicles has declined year by year, but also the net profit of bicycles has declined simultaneously.

Although Shanghai’s automobile industry has gradually turned to new energy sources, these new energy vehicles generally have low unit prices and meager profits, which are not enough to make up for the lost profits in the fuel vehicle market. In 2021, SAIC-GM-Wuling sold 1.76 million vehicles, but the net profit of returning to the mother was only 1.135 billion yuan, and the net profit of bicycles was 645 yuan.

Shanghai automobile industry has realized that in order to improve profit rate and competitiveness, it is necessary to take the road of high-end, green and intelligent. In 2020, SAIC, Zhangjiang Hi-Tech and Ali cooperated to establish Zhiji Automobile, and the R brand became Feifan Automobile independently. In the past less than a year, new models such as Zhiji L7, Feifan R7 and Zhiji LS7 have been listed one after another, all of which are aimed at the high-end market of more than 300,000 yuan. Synchronizing with the high-end route is the high investment in R&D. In 2021, SAIC spent 20.6 billion yuan on R&D (the data for 2022 has not yet been released), which not only surpassed "Wei Xiaoli", but also overwhelmed BYD, which is in the limelight, ranking first among China car companies. A large part of these R&D funds are spent on new energy projects.

"Car companies not only need to accelerate technology iteration and form more competitive new energy products, but also pay more attention to the after-use and after-service markets. For example, in the use environment of intelligent networking, the maintenance of core components of new energy vehicles is largely controlled by intelligent software, which requires the use of more accurate and rigorous maintenance equipment. These new markets will extend the industrial chain length of automobiles, improve the value space, and also put forward new requirements for the operation system and talent system. " Tang Yunxi said.

At the beginning of the new year, new energy subsidies have been withdrawn, Tesla’s price has been drastically reduced, and BYD has been looking up to the brand to launch a million-dollar SUV…… … These major events that test the brand positioning and profit margin of the automobile industry have come one after another, and more intense competition is just around the corner.

In April, senior executives collectively reduced their holdings： Geely responded to the ＂option expiration exercise＂

　　Introduction: Since April, many senior officials, including President of Geely Holding Group, CEO of Geely Automobile Group and President An Conghui, have intensively reduced their holdings of Geely shares.

　　In April, Geely Automobile (HKEx: 00175) ushered in intensive reduction of senior management. The reporter learned from Geely that the response is: collective exercise of options when they expire.

　　According to the equity data of the Hong Kong Stock Exchange, since April, many senior officials including President of Geely Holding Group, CEO of Geely Automobile Group and President An Conghui have intensively reduced their holdings of Geely shares.

　　On April 16th, Zhejiang Geely Holding, whose actual controlling shareholder is Li Shufu, chairman of Geely Holding Group, reduced its holding of 85.22 million shares of Geely Automobile. An Conghui reduced his holdings by 10.7 million shares at a price of HK$ 16.53 each, with a total value of about HK$ 177 million.

　　On April 17th, An Conghui once again reduced his holdings of 5.472 million shares of Geely Automobile at a price of HK$ 17.5. After this reduction, An Conghui only holds 102,000 shares of Geely Automobile, accounting for 0% of the issued voting shares. On the same day, Yang Jian, Li Donghui and Gui Shengyue, executive directors of Geely Automobile, also reduced their holdings of Geely Automobile. Among them, Yang Jian holds 8.475 million shares, Li Donghui holds 1.376 million shares and Gui Shengyue holds 3 million shares. After the completion of this reduction, the percentages of the three people in the issued voting shares are 0.07%, 0.02% and 0.12% respectively.

　　On April 23rd, Geely Automobile was once again collectively reduced by two executive directors. Among them, Gui Shengyue reduced his holdings by 800,000 shares at an average price of HK$ 17.8, and Hong Shaolun reduced his holdings by 270,000 shares at the same average price. After the completion of this reduction, the percentage of the issued voting shares of the two is 0.12% and 0.04% respectively.

　　Market analysts believe that the intensive reduction of executives has dragged down the share price of Geely Automobile. Geely Automobile hit an eight-month high of HK$ 19.14 on April 18, and then closed down continuously for several trading days, and closed at HK$ 16.02 on April 26. According to Grunhui APP, since April, funds from Southbound have continuously flowed out of the stock, and the accumulated net selling amount has reached HK$ 3.015 billion.

　　Geely told reporters that the above reduction was due to the expiration of some executive options about 10 years ago, which had nothing to do with actual operation.

　　In fact, it is irrational to attribute the stock price decline entirely to the reduction of senior officials. In fact, on April 12th, six Geely Automobile executives, including An Conghui, Gui Shengyue, Yang Jian and Li Donghui, successively reduced their holdings of 54 million Geely Automobile shares. Li Shufu and Geely Holding Group respectively increased their holdings of 55.03 million shares of Geely Automobile.

　　For the future trend of Geely Automobile’s share price. Institutions have different views. Morgan Stanley is an active bear. It once published a technical opinion report, which reduced Geely Automobile’s investment rating and target price by HK$ 8. The bank believes that Geely’s share price will fall in the next 30 days, and the probability of this happening is expected to be between 70 and 80%. The reason behind this is that the inventory level of Geely Automobile continues to rise. It is estimated that the company’s wholesale sales in April will drop by 8-10% year-on-year, and retail sales will drop by 12-15% year-on-year. According to the bank, the inventory of Geely’s Lexus brand has risen to the level of more than two months.

　　In a recent research report, Nomura Securities still maintained Geely Automobile’s "Buy" rating and raised the company’s earnings per share forecast for 2019-2020 by 1%. Daiwa also expressed the view that it is still optimistic about Geely Automobile (00175) and gave it a "buy" rating, believing that it is a good time to absorb it. The target price for Geely Automobile is maintained at HK$ 22. (Yang Haiyan)

Geely nova sold 171,700 yuan more than l! Over 1200 km battery life vs latte DHT

　　On March 30th, Geely Xingyue L Raytheon Hi·X was officially listed, and the price was 171,700 yuan and 183,700 yuan, which was 34,500 yuan more expensive than the fuel version. The biggest highlight of the new car is the Leishen engine-engine hybrid system consisting of a 1.5T three-cylinder engine and an electric motor, which greatly improves the fuel economy. The comprehensive cruising range is 1279km, and the comprehensive fuel consumption is only 4.3L/100km, which is more fuel-efficient than the Wei brand latte DHT.

　　Compared with the fuel version, the appearance of Xingyue L Raytheon Hi·X has been upgraded in detail. The middle net and lower grille on the front face have been closed, equipped with grille lights and luminous logos, and the exclusive GHS logo has been added at the tail. The new car adopts blue and white double-stitching interior color matching, and adds a lot of leather fabrics. The 12.3-inch triple screen presents a strong sense of science and technology.

　　Xingyue L Raytheon Hi·X size is consistent with the fuel version. The maximum power of 1.5T three-cylinder engine is 110kW, the maximum torque is 225N·m, the maximum power of the system is 180kW, the maximum torque of the system is 545N·m, and the acceleration time of 100 kilometers is 7.9 seconds. The overall power is ahead of Latte DHT.

Officially opened on November 17th! The booth map of 2023 Guangzhou Auto Show was released, and 59 new cars were launched in the world.

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How to break ＂hot search anxiety＂？ Netcom Office issued a document to stop malicious marketing.

Special feature of 1905 film network Have you ever had such an experience in the process of catching up with film and television works — — Open the social software, the characters in the play seem to live on the hot search list for 24 hours, and every move of each character can come up with a topic that attracts countless discussions; Brush a short video, one group of people is breaking through the defense in the cinema because of this detail, and another group of people is beginning to think about a certain bridge in the play … …

One-pass operation is as fierce as a tiger, and these bombing marketing makes many works naturally become the "explosion" of the opening year/season in the eyes of netizens. However, under the tropic of cancer, many of these so-called "hot" film and television works "have no such drama" among the audience.

Why is there such a puzzling "contrast" Not long ago, People’s Daily and Guangming Daily successively issued articles criticizing the excessive pursuit of flow effect in the marketing of some film and television works, and the publicity stunt runs counter to the quality of content, even destroying the film and television industry environment in which the audience objectively and rationally perceives art, and causing serious damage to literary and artistic creation.

# Over-marketing can’t win the hearts of the audience # The topic immediately went to the top of the hot search list, and commented at the bottom of the article. Many "long-cherished" viewers left messages denouncing the influence of over-marketing on the feeling of chasing dramas, and many even directly pointed out the works and stars suspected of "over-marketing" in their eyes.

It is true that the fierce competition makes it inevitable for the drama side to be "drunk and afraid of the deep alley." However, nowadays, the escalating marketing means has not only helped the industry to explode, but also exposed more and more problems. What is marketing, what is "excessive marketing", and why does the industry need to grasp this "degree"? Through investigation, we found that superficial marketing chaos such as hot search and list brushing, water army control and evaluation are bringing deeper hidden dangers and harm to film and television creation.

24-hour "stalking" of the whole network, planting stalks and burying lines in the preparation period of the script

Film and television practitioners suffer from "anxiety" of hot search and out of the circle.

According to the "nomination" of netizens under the topic # Over-marketing won’t win the audience’s heart #, we have verified the marketing data of several film and television dramas: during the broadcast period, the number of hot searches of an online drama that was rated as "more hot searches can play cards" reached 1,300+,of which Weibo platform alone exceeded 800. Calculated, this 15-episode film and television drama has about 90 hot searches on the whole network, and the proportion is really amazing.

Another artist whose name appears frequently, whose recent hit works are also frequently searched on the list. According to incomplete statistics, the number of single-platform hot searches for this series has exceeded 300 in about two weeks. Of course, we also found the data of several "hot search regulars" in the same period of the show, and the hot search volume of the whole network has reached a similar level.

"Overmarketing" or "Really Out of Circle"? Naturally, it is impossible to jump to conclusions only by the number of hot searches. In the same comment area, netizens also had a heated discussion around whether the drama XX and XX really "exploded". Some people think that if the drama has a good reputation, it is understandable to make more efforts to promote it, but more voices immediately refute: this is not the reason why the starring actor creates a topic to brush the list with a little trouble!

It is not difficult to see that excessive marketing is making some works lose their popularity. But why are most drama parties still eager for this?

As one of the "hot searches" in others’ eyes, Ms. Wang, who is engaged in film and television marketing, bluntly said to us: "Sometimes I hope this marketing model will be’ eliminated’ more than anyone else." It is understood that the broadcast cycle of a drama is usually about 3 weeks. The "premiere day" is the most important announcement node of a work. For publicity, this day basically needs to be followed by the whole network 24 hours a day, paying attention to public opinions and topics, keeping up with hot spots in time, and adjusting the announcement rhythm.

However, with the increasing influence of marketing and data on the broadcast volume and investment promotion effect, the "24-hour" that needs to be watched is constantly lengthened in the broadcast cycle. Nowadays, in addition to the marketing plan that has been formulated in the early stage, the publicity department will always pay attention to the discussion of fans and netizens on the Internet, grab the content that has the potential to board the hot search, and then spread it through the topic.

We took the hot search data of the dramas nominated by netizens to Miss Wang, and she admitted that "it is indeed a very high number". However, as a "peer", Ms. Wang also made an analysis from another angle: "This drama is slightly different from other works on the market, because its number of episodes is very short, which means that there is no more time for it to ferment word of mouth during the hit period, so it is also a kind of idea to intensively create topics."

Creating topics to achieve hot search and out-of-the-box content dissemination has now quietly become the "ultimate goal" of some film and television projects. Ms. Wang revealed that in order to facilitate the creation of topics in the subsequent all-media marketing, some dramas have advanced the cycle of planting stalks and burying lines to the project preparation stage: "Now some publicity and marketing parties will start to intervene from the script stage and plan what plots or artists may be hot."

In her view, this seemingly "intentional" marketing is more harmful than the "trivial" topic that disgusted the audience — — The function of creation and publicity is "putting the cart before the horse", but content production serves "going out of the circle" and "hot search": "For example, for a while, it was quite popular for a long time, right? At first glance, they are all golden sentences, which are actually particularly abrupt in the play. " Ms. Wang said that this "strong output" style has been particularly favored by emerging media platforms in the past two years, which is also determined by the preferences of the audience.

Regarding the view that losing the popularity of the road and winning the hearts of the audience, Ms. Wang bluntly said that if "over-marketing" has become a "general trend", most of the authorities will acquiesce in this kind of gameplay: "I feel that it has become an obsession to be out of the circle and hot search, which is the anxiety and heart disease of everyone in the industry. As long as the data that bombing marketing can bring is greater than the so-called lost popularity, then this routine will never be eliminated. "

From "Overmarketing" to "Malicious Marketing"

Brushing the list and controlling the superficial chaos are creating deep harm.

In 2021, during the special rectification of "Clear Rice Circles", we conducted an in-depth investigation on idolize and marketing chaos in artists and fans. Nowadays, the problems exposed in the "over-marketing" of film and television works also tend to be "rice circle", or they have been interdependent and influenced each other for a long time.

Relevant people familiar with the matter introduced to us how some platforms can achieve marketing purposes by purchasing all kinds of data: the drama party can first buy a batch of marketing numbers, usually 5-10 in a group, and publish the same content in a centralized way, attracting users to turn, comment and praise a lot in a short time, and increasing the degree of topic discussion. If the heat fails to meet expectations, the marketing number will also find ways to control and evaluate it. This way, to a certain extent, can affect the platform algorithm and help marketing content get on the hot search. Once on the list, we will continue to spread the "square", buy users to increase original discussions on topics, further consolidate the popularity, and help the content hot search ranking continue to rise.

In addition to the number of hot searches, there are various scoring platforms that need marketing means "public relations". At the end of last year, Douban was once reported as "the water army’s brush quantity control and evaluation before the drama started". Although the platform made a statement at the first time, it also hammered the existence of abnormal scores in the drama evaluation system.

On the 17th of last month, Netcom Office released ten "Clear and Clear" special actions again in 2022, many of which involved the rectification of MCN organization’s content standards, comprehensive management of algorithms, and cracking down on traffic fraud, black public relations, network water army and other marketing-related chaos.

Screenwriters and film critics have always paid close attention to the series of chaos between the entertainment field and the Internet public opinion field in the era of big data. In an exclusive interview with us, he said that the marketing of film and television works, as a means TO C (user-oriented), is a normal business behavior to invest a certain cost in publicity, which is understandable. However, in recent years, especially after the rise of various platforms on the Internet, the purpose of drama marketing has changed from simple TO C to to TO B (enterprise-oriented). Many people use algorithms to manipulate data and increase the online "traffic" of film and television works or artists, thus improving their commercial value in disguise.

On the day of publication, the Central Network Information Office officially took the lead in launching the special action of "Clear 2022 Algorithm Comprehensive Management". Wang Hailin believes that the use of data algorithms to create and chase traffic is the core issue of over-marketing in the film and television industry in recent years. "In the past (due to the purchase and sale mode), people rarely did a lot of publicity and marketing for the series, but now they need it because it has traffic." He revealed that at present, many production companies have to brush their own evaluation on various platforms and scoring websites through marketing, "not only give their own works high marks, but even give other opponents malicious low marks in the competition."

In Wang Hailin’s definition, excessive marketing has developed into a malicious marketing. In order to create traffic, many hot searches are divorced from the content of the play and the acting skills of the stars, which even makes many viewers feel bored and puzzling: "Why do these boring contents have to be searched?" Because they want to keep the heat, this heat can be converted into commercial value. "

However, when over-marketing has long been out of the scope of works propaganda, it has become a new means to create heat and commercial value, and it is bound to trigger more behaviors that do not conform to the norms and even impact the "bottom line" in the industry: "Competitors and traffic people use marketing methods to suppress each other, amplify negative comments, and cause the public opinion environment to deteriorate, which also makes the public’s perception of the film and television industry very negative." Wang Hailin pointed out the deeper influence behind the superficial chaos, such as "brush quantity control and evaluation" and "data falsification".

As a matter of fact, when some playwrights and artists’ brokerage companies that are not properly marketed or even maliciously marketed still use traffic online to guide fans to control and comment, and brush up the list to create gimmicks, truly outstanding works have been "quietly" out of the circle with good stories, good acting skills and good reputation, and really won the audience’s love. Wang Hailin gave us an example. The TV series "In the World", which was popular some time ago, was not widely promoted on the online platform, but both the record-breaking ratings and the high degree of discussion in life proved that the drama was a real "explosion" in 2022.

At present, the special action of Qinglang in 2022 has been rolled out. Although various platforms have been rectified and inspected for related excessive and malicious marketing problems before, it is obviously difficult to achieve tangible results only by their own supervision. Wang Hailin said that malicious marketing works and artists still need to really hit the "sore spot", and those who have caused bad consequences to the industry should be given substantial punishment after investigation. "After last year’s action, some companies, especially traffic brokerage companies, did not see substantial disciplinary measures, but intensified. It is also necessary (relevant departments) to conduct more detailed management of malicious marketing and propose targeted measures. "

Kiwi and kiwi are a kind of fruit？ The truth of Internet fruits and vegetables ＂recognizing relatives＂ is coming.

Recently, fruits and vegetables "recognize relatives" related content

Frequently boarded the hot search

The comment area is also noisy.

Is there a relationship between these fruits and vegetables?

Here comes the answer.

Tribute is dried lettuce?

This statement is inaccurate.

From a botanical point of view

Tribute and lettuce

And lettuce and naked oats that we often eat.

In fact, they are all lettuce plants in Compositae.

lettuce

Lettuce is divided into leaf lettuce and stem lettuce.

Leaves eat leaves instead of stems with lettuce.

Including lettuce and naked oats.

Lettuce for stem is also called lettuce

Eat stems instead of leaves.

Lettuce originated in Europe.

Lettuce for stem is leaf lettuce after it was introduced into China.

A gradually evolving characteristic lettuce variety.

China is one of the main producers of lettuce.

Lettuce for leaves and lettuce for stems are widely planted in China.

The annual output accounts for more than half of the world.

A picture will help you understand this "big family"

Lettuce that we often eat is the same as lettuce that is used as a tribute.

The varieties are different.

Their appearance, taste, eating method and price.

There is also a big difference.

How can lettuce for stems be "separated"?

It is said that it is because of lettuce planted in Guoyang, Anhui Province.

Good quality, less fiber and less water.

It was sent to the palace as a tribute in the Qing Dynasty.

That’s why it’s called "tribute food"

Now the tribute on our table

It is also a special kind of lettuce.

Through defoliation, peeling, cutting into strips, and airing

Processed.

The taste is fresh and tender, and it will not rot after long cooking.

Is the cherry a large cherry?

There is another hot topic.

What is the relationship between cherries and cherries?

Many netizens think that

Cherries are cherries and cherries are cherries.

There is no connection between the two.

But actually,

Cherries and cherries

Are "brothers" of the same species

All belong to the genus Sakura of Rosaceae.

Just different varieties.

In ancient China, cherry refers to domestic cherry.

Or China cherry.

Later, China introduced European sweet cherry from Europe.

Some provinces in the south are based on English

Transliterate it into cherries.

Kiwi and kiwi are a kind of fruit?

These two fruits are almost the same in shape and appearance.

But the market price is obviously different.

Leading many people to think that

They are different fruits.

in fact

Kiwi and kiwi fruit

All belong to perennial lianas of Actinidia of Actinidiaceae.

My hometown is in China.

China is the origin center of kiwifruit in the world.

As early as 700 years ago.

There is a written record of "Kiwi" in China.

At present, 66 species of kiwifruit have been found in the world.

Among them, 62 species originated in China.

Kiwi seeds were taken to New Zealand more than 100 years ago.

Breeding in the local area

It has become a commercial fruit with good palatability today.

And named it "KIWI"

And then back to China.

Transliterated as "kiwi fruit"

in essence

Kiwi fruit is the "foreign name" that kiwifruit changed after going abroad.

also

Soybean is the "old version" of edamame

Leek is a kind of leek that can’t be seen.

Celery and celery are not the same thing.

……

Source: CCTV News Client Editor Yan Han

Reporting/feedback

Random talk on the ＂unreliable＂ love of British royal family Diana

Original Ye Er Republic of China woman

First, she "loves" the prince, and the prince loves another person.

In the inspirational version, Diana is portrayed as Cinderella in a pumpkin cart. In fact, her family background is very good. Her father is Count Spencer, and her family has always been closely related to the royal family.

The first date with Charles was not Diana, but Diana’s sister Sarah. Sarah is smart, confident and radiant. She is closer to Charles in age and mind.

Because of this, she has no respect and admiration for Charles, but associates with Charles with the mentality of lovers. From the lover’s point of view, Charles is not a good candidate. He is sensitive and insecure, and he is eager for others to give him emotional input, but he will not give others emotional output.

Charles likes Camilla, who is complementary to his personality, because Camilla is warm, confident, humorous and can export her feelings to him. However, Camilla was not a virgin, and the royal family did not agree to their marriage. Camilla married someone else, and Charles was inseparable and had to choose another spouse.

Diana in Salabi is intelligent, mature and strong in heart. If she marries Charles, it is possible to pull Charles’ heart away from Camilla. But Charles and Sarah didn’t look at each other right, and because of some misunderstanding, they didn’t talk about it.

Charles took an interest in Diana.

Diana was pure and shy, and Charles was attracted by her. For Diana, the countess, she doesn’t go to school now, and she doesn’t have to worry about the source of life. She teaches children to dance for a week without a few classes, and the spiritual emptiness is just filled by love.

Although Charles is stuffy and boring, he is a prince. Whoever marries him will be the Princess of Wales and the future queen. Diana couldn’t resist the temptation.

Diana thought she was in love with Charles, but in fact she loved the identity of a prince, an imaginary love fairy tale. Charles doesn’t love Diana, but a innocence he lost, an innocent body suitable for being a princess.

Two people, each with his own needs, were married.

As expected, after their marriage, they had conflicts and quarrels, and Charles turned to Camilla to appease the "injured" heart. Diana also went to find a lover, but the lover she found in a hurry was of worrying quality, which could not soothe the pain in her heart. She summoned up the courage to tell the TV station that "there are three people in her marriage, which is too crowded", causing public outcry.

Her marriage to Charles came to an end.

Second, the marriage failed, and Diana kept trying and making mistakes on the road of love.

Both Charles and Diana were born in nobility, and nobles are human beings, and they are also eager for love and happy marriage. However, unlike ordinary people, nobles have a lot of property and slaves, and they have a wider detour space. If they are properly used, they can avoid many contradictions.

The old countess in Downton Abbey said a sentence to the effect that "a noble marriage can’t be unhappy". She didn’t explain the meaning of this sentence. I think so-ordinary couples, living under one roof, daily necessities, old people and children, bumping into each other, contradictions are inevitable.

Nobles have manors, servants, children are transported by servants, and old people are taken care of by servants. Two people are tired of watching it. You live in yours, I live in mine, you play with yours and I play with mine. It’s just that in the scene, two people come out to socialize together.

Therefore, in the traditional western upper class, the phenomenon of lovers is widespread. Husband and wife are tired of seeing each other, so they can get emotional supplement, avoid the imbalance of interests caused by divorce, and turn a blind eye to illegitimate children.

After the rekindling of the old love between Charles and Camilla, Diana began to look for a lover in order to get back at Charles and relieve her loneliness.

The rabbit eats grass by the nest first, and Diana’s first lover is her bodyguard. Their love affair caused gossip in the palace, and the bodyguard was fired. Later, the bodyguard was killed in a motorcycle accident.

Around the birth of Prince Harry, Diana fell in love with equestrian coach Hewitt. Hewitt is a playboy, and a playboy knows how to please women. Diana wrote many love letters to Hewitt, expressing her willingness to have children for Hewitt.

But Diana’s true feelings were paid by mistake.

Hewitt is a scum, profligate, and when he is short of money, he wants to exchange his relationship with Diana for money. He published a book "The Princess in Love", made his love affair with Diana public, and wanted to auction the love letter written by Diana to him. In order to get a good price, he revealed to the buyer that the content of the love letter written by Diana was "very exciting". Unexpectedly, the buyer is a reporter posing. When the news got out, he had to give up the idea of auctioning love letters.

Hewitt is also going to be on TV to tell his story with Diana.

Hewitt’s action put Diana in a passive position, and because of the provocation of BBC reporters, Diana decided to strike first and tell the TV audience about her failed marriage. This interview led to the disintegration of Diana’s marriage with Charles.

In the late 1980s, Diana fell in love with a car salesman. The car salesman is not handsome, but he has high emotional intelligence, sweet words and is good at deceiving people. He and Diana often make out on the phone. Their phone conversation was recorded by paparazzi, and it broke out. Diana broke up with the salesman.

In the early 1990s, Diana fell in love with an Islamic art dealer. The dealer’s wife found out about their relationship and put pressure on her husband. After careful consideration, the dealer decided to break off the relationship with Diana.

Diana was heartbroken. It is said that she called the dealer more than 300 times on the night of breaking up. The dealer was determined to return to her family and did not answer her phone.

Diana also fell in love with a billionaire who is 20 years older than her and a young rugby player. Her intimacy with football players made the players’ wives very unhappy.

After Diana died in a car accident, a royal housekeeper revealed that he had an affair with Diana. Diana often invited him over at midnight and they had sex. It was also revealed that Diana had an affair with Kennedy Jr. Neither of these things is true or false.

In 1995, Diana visited a friend who had a heart operation and met Hasnat Khan, a Pakistani-born heart surgeon. In Diana’s eyes, Hasnat Khan is a "Mr. Perfect". After Diana divorced Charles, she wanted to marry the doctor, but the doctor’s parents did not agree to their son’s marriage because of their different living habits and growing environment. The doctor didn’t want to be chased by people every day, so he refused Diana.

Diana was sad and disappointed, and turned to meet Dodi, the son of Egyptian rich Fayyad. Many people describe Dodi as an infatuated person who has been infatuated with Diana for many years. In fact, Dodi is a playboy. Before he fell in love with Diana, he had a girlfriend. His relationship with Diana was probably arranged by his father, Fayyad Sr.

Diana’s tryst with Dodi was originally intended to stimulate Hasnat Khan to see if he was jealous of his new relationship. Because Dodi and Diana died together, people deliberately beautified their love, which made many people have the illusion that Diana found true love at the end of her life.

3. Diana has never loved or been loved by the right person in her life.

Diana was a loveless child since she was a child. She felt inferior inside and longed for love. Inferiority makes her "love" Charles, and Charles can give her a dazzling aura of a princess. After the lack of love made her disappointed with Charles, she sought emotional sustenance again and again.

Diana was only sixteen years old when she was in contact with Charles, and she had almost no life experience. She had a hard time studying, and the only book she liked to read was Barbara Cartland’s romance novels. These Qiong Yao-style romance novels not only didn’t help her solve the marriage dilemma, but made her have unrealistic fantasies about love.

She has never fallen in love with a person because of the same three views. She only fell in love with a "feeling". She "loves" anyone who makes her feel novel and interesting.

Diana falls in love with people who are different from her.

Have a plenty of class gap, such as car salesmen and others, she is a noble, they are civilians.

There are some age gaps, such as the billionaire who is 20 years older than her.

Some are different from her religious beliefs, such as Pakistani doctors and Dodi, the son of Egyptian rich men.

It’s not that people who have a gap can’t fall in love and get married. The legendary love in the world-the prince and Cinderella, and the eighteen years of Wang Baochuan Cold Kiln, all have a gap.

But the gap means more difficulties and challenges, and people in love need more tolerance, courage, wisdom and means …

Diana lacks all these things.

On the surface, Diana wants to marry a Pakistani doctor because the doctor is a "Mr. Perfect" and dates Dodi, the son of a wealthy Egyptian, because Dodi is after her. In fact, she is probably in love with their exotic customs. After marriage, the mystery fades. How to face the differences between living habits and religious customs? Diana probably didn’t think about it.

Her eldest son, William, will inherit the throne in the future. According to tradition, the king of England is also the head of the Anglican Church. What inconvenience will William and his stepfather bring in their communication in the future? How can she help her son and husband to restrain this inconvenience? She probably didn’t think about it.

It is not surprising that a person has once or twice unreliable love in his life. Everyone grows up through trial and error, which is the price paid on the way to trial and error.

But the love in a person’s life is always unreliable, which is his or her cognitive problem.

Diana followed her feelings all her life, which led to the inhumanity she met in her life. In time, her heart will settle down, maybe her love concept will mature, but she died too early to wait for that day.

Author: Ye Er: I love fireworks and gossip.

Original title: "Talking about the" unreliable "love of the British royal family ∣ Diana"

Read the original text

＂Better and Better＂ New Year’s Eve special Wang Baoqiang leads the group talk New Year’s Eve dinner.

Wang Baoqiang daxiu cuisine

　　　 On New Year’s Eve, a new year’s eve blockbuster, produced by the movie channel and copyrighted by [Movie Network], released two production specials with the meaning of "Reunion on New Year’s Eve, yes man". "Good Cook" Wang Baoqiang, "Dedicated Eater" Wang Luodan and Tony Leung Ka Fai talked about the New Year’s Eve: "The taste of home is the best taste." Wu Junru, Xu Jinglei, David, WU GANG, Jing Tian, Zhang Yi and Huang Jue shared warm memories of the Spring Festival with the audience and wished them peace and health.

　　　 Directed by Zhang Yibai and Dong-shen Xie, the film will be staged jointly by Aaron Kwok, Wang Baoqiang, Wu Junru, Xu Jinglei, David, Wang Luodan, Tony Leung Ka Fai, Ni Dahong, Jing Tian, Zhang Yi, Wu Gang and Huang Jue, and will be shown on February 10th, the New Year’s Day.

Wang Luodan was smiling and carrying delicious dishes.

Tony Leung Ka Fai is serious about it.

Wang Baoqiang: Actually, I am a good cook. Wang Luodan: The taste of home is the best taste.

　　　 "Actually, I am a good cook." In recent works, Wang Baoqiang has a close relationship with food and beautiful women. In Better and Better Village Night, he cooked a story about "above the tip of the tongue" with Wang Luodan and Tony Leung Ka Fai. Wang Baoqiang, a dream-chasing chef, and Wang Luodan, a charming cook, went to the countryside to learn to cook and set up a shop in the city, but they had to be tested by Tony Leung Ka Fai, the father-in-law of the unruly chef. Hometown food PK gluttonous feast, how he can successfully hold the beauty back has become the biggest suspense of the film.

　　　 As for the cooking skills with live ammunition, director Zhang Yibai and others discovered that Wang Baoqiang was stunted on the set: "I was going to shoot a scene of Wang Baoqiang cutting cucumbers that day, but I didn’t expect to shout ‘ Start ’ He grabbed a kitchen knife and cut vegetables, which scared Tony Leung Ka Fai. At first glance, the craftsmanship was very pure. " "Not only scallion cakes, I am good at home cooking. Because I cook delicious food, Wang Luodan is chasing me." Wang Baoqiang joked that his role in the movie "Sun Guoshu" was very nutritious when he heard the name, and the specialty in real life was not just scallion cake. "Fried eggs with leeks, fried tomatoes with eggs, scrambled eggs with tomatoes, fried leeks with eggs." Wang Luodan ran several dish names in the newspaper, which sounded like an extraordinary cook, and when he thought about it carefully, he missed the bottom.

　　　 "Braised fish head, this is my favorite dish." Speaking of New Year’s Eve, Tony Leung Ka Fai, who hardly cooks and is only responsible for eating, wants to leave some saliva: "I like all the dishes on New Year’s Eve because they are all cooked by my family." Wang Baoqiang, who challenged the five-star chef in "Better and Better Village Night", also said: "It’s not the dishes with good looks and expensive prices in five-star hotels that are delicious. The best dishes are always cooked by the family, and this kindness is felt in the stomach." Wang Luodan concluded emotionally: "The taste of home is the best taste."

Next page: Wu Junru: There must be more "fish" at the dinner table. Xu Jinglei: When I was a child, I was full of courage and took two kicks.

Zotye Motor expects the net loss to narrow to 750 million yuan at most last year, and the vehicle sales volume is small.

Zotye automobile IC data map

Zotye Auto is still losing money.

On January 29th, Zotye Automobile Co., Ltd. (Zotye Automobile, 000980) issued a performance forecast, saying that it is estimated that the company will achieve operating income of 680 million yuan to 800 million yuan in 2023, and 783 million yuan in the same period in 2022. The net profit attributable to shareholders of listed companies is-750 million yuan to-900 million yuan, which is 1%-17.48% narrower than the loss in the same period in 2022, and the loss in the same period in 2022 is 910 million yuan; After deducting non-recurring gains and losses, the net profit is-800 million yuan to-1 billion yuan, which is 1.26%-21.01% lower than the loss in the same period in 2022, and the loss in the same period in 2022 is 1.013 billion yuan.

In response to the performance loss, Zotye Automobile said that on the one hand, compared with 2022, the company’s vehicle sales revenue increased in 2023, but the income of auto parts and door business decreased due to the market environment, so the overall income decreased.

On the other hand, in 2023, the company’s vehicle business is still recovering, and the sales volume is small. At the same time, the company plans to make provision for asset impairment and bad debts totaling about 300 million yuan to 400 million yuan, so the overall performance is still at a loss.

Zotye has not released sales information. According to the semi-annual report of 2023, the company’s vehicle production and sales in the first half of 2023 were 872 and 652 respectively.

Combined with the information previously disclosed by Zotye, the "vehicle sales revenue" mentioned in the financial report refers to the Zotye T300 model, which is the first off-line vehicle after Zotye’s bankruptcy and reorganization.

As the "king of the cottage" among self-owned brand car companies, Zotye Automobile has also been favored by the market, but the good times did not last long. On September 1, 2020, Zotye announced that the bankruptcy reorganization application of Tieniu Group, the controlling shareholder of the company, had been accepted by the court. During the one-year period from June 2020 to June 2021, Zotye Automobile and its eight subsidiaries were successively accepted for bankruptcy by the court. In 2021, the whole vehicle production of Zotye Automobile stopped completely.

On June 9, 2021, Jinhua Intermediate People’s Court ruled to accept the reorganization application of Zotye Automobile. Until September 30, 2021, Jiangsu Shenshang Holding Group Co., Ltd. (referred to as "Jiangsu Shenshang") was identified as a restructuring investor, and Zotye Automobile was "resurrected" with the help of 2 billion restructuring investment funds.

At the end of 2021, Zotye completed the reorganization and began to resume production. On October 20, 2022, the new T300 car of the company successfully started to roll off the assembly line at Yongkang base, and the vehicle business began to operate.

On November 2, 2022, Zotye Automobile announced that the company’s stock will cancel other risk warnings from November 3, 2022, and the stock abbreviation will be changed from "ST Zotye" to "Zotye Automobile".

On January 29th, Zotye Motor fell 4.23% to close at 2.49 yuan/share.

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