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According to China Youth Daily Travel Weekly, rights-defending car owners believe that Zhiji is suspected of fabricating the illusion of scarce rights and interests, and conceals the preferential policies for promotion from other channels, which affects and damages consumers’ full right to know and their right to choose independently, and demands Zhiji to fully disclose and explain the financial promotion policies for differential treatment of "angel wheel" car owners, and fulfill its commitment to consumers’ rights and interests fairly ……..

On the evening of May 10th, 102 owners of Zhiji "Angel Wheel" issued a joint statement to defend their rights, demanding that Zhiji officials give a positive response to such issues as "Angel Wheel’s rights and interests have been surpassed, and scarce seats are not scarce", "The conditions for upgrading laser radar and high-end energy batteries are not clear", "The 93kWh battery capacity advertised in the configuration table is inconsistent with the registration of the Ministry of Industry and Information Technology", "Many auto show announcements and advertisements have not been fulfilled" and "The official App community management is chaotic". Photo courtesy of vision china

"After waiting for a year, I was disappointed. Originally, I went to SAIC, a big company. I didn’t expect it to be so unreliable. " Recently, Lu Jun, the owner of the "Angel Wheel" of Zhiji Automobile, explained his experience to reporters. As one of the first 3,000 people to book the Zhiji L7, he felt "routine". The so-called "scarce enjoyment" is not scarce, and the contrast between the earliest official configuration propaganda and the actual configuration announcement also made him feel cheated.

"Many car owners have given feedback on vehicle allocation and false publicity in the official App community of Zhiji. Instead of getting a reasonable answer, Zhiji’s employees also insulted the car owner’s’ great cleverness’ and’ Kong Yiji’, which is unacceptable." Lu Jun said angrily.

Hundreds of car owners jointly defended their rights, and "rights and interests backstab" became the biggest controversy.

Since April, 2021, Zhiji Automobile has launched the promotion policy of "angel rights" for the first 3,000 car owners who reserve the Zhiji L7. These 3,000 places are also called "angel wheel seats".

In March of this year, Zhiji Automobile officially announced the price of Zhiji L7 Pro, the first model in mass production-408,800 yuan. At the same time, Zhiji Auto also opened the lock list for Angel Wheel users and A Wheel users, and announced the full version of "Angel Wheel User Special Rights" and "A Wheel User Exclusive Rights". At this point, the owner of the "Angel Wheel" who has been waiting for one year will welcome the delivery of the lock order.

However, some car owners found that there were many differences between the configuration table of Zhiji car and the configuration promised at the previous press conference, and then they discussed related issues in WeChat riders group and Zhiji official App community, hoping to get a reasonable answer.

To their surprise, the management of Zhiji automobile community is chaotic, the official attitude is bad, and the normal inquiry about the owner’s rights and interests is rudely satirized. The owner of the "Angel Wheel" used by Zhiji Automobile to repeatedly publicize and prove that its products are hot has become a typical example of "much ado about nothing". An "angel wheel" owner said with a wry smile that he felt "used".

After many unsuccessful communications, on the evening of May 10th, 102 owners of Zhiji "Angel Wheel" issued a joint statement to defend their rights, demanding that Zhiji officials give positive comments on such issues as "Angel Wheel’s rights and interests have been surpassed, and scarce seats are not scarce", "The conditions for upgrading lidar and high-end energy batteries are not clear", "The battery capacity advertised in the configuration table is inconsistent with the registration of the Ministry of Industry and Information Technology", "A number of auto show announcements and advertisements have not been fulfilled" and "Chaos in the management of the official App community".

Yu Yang, an "angel wheel" owner, told reporters that the demands of rights-defending car owners are different, but "the rights and interests of angel wheel are surpassed and scarce seats are not scarce" is the focus of most people’s attention.

"Earlier, the owners of’ Angel Wheel’ have been fighting for interest-free rights, but now the preferential rights of group customers have come out. Zhiji not only provides financial interest-free services to group customers, but also superimposes angel card rights. This made us the earliest’ prospective car owners’ feel cheated. " Lu Jun said that Zhiji Automobile is cutting the leek of the owner of the "Angel Wheel".

It is understood that the employees of the founding shareholders will give away the IM Care brand auto insurance service package for the first year (commercial car damage insurance+compulsory insurance+2 million third party liability insurance+vehicle personnel liability insurance, unlimited vehicle maintenance, car delivery service, scooter service on-site tire repair, 4 vehicle health monitoring, off-site power supply, paint repair, 12 vehicle fine washing) free of charge, and 24 interest-free periods starting from 15% down payment; 36 low-interest loans with a rate of 0.99% from the 15% down payment. The rights and interests cover employees of SAIC, Ali and Zhangjiang Group and their immediate family members, with hundreds of thousands of people.

In addition to the financial policy of 7% down payment, 2.99% rate and 72 repayment periods, the owner of "Angel Wheel" also enjoys the crystal welfare of Angel Wheel users (800 crystal red envelopes per week, with the number of crystals accelerating by 3 times), "iAd intelligent driving full-function package" (standard intelligent driving full-function package, free upgrade for life), and software and hardware upgrade of data rights exchange (the laser radar integrated driving system can be upgraded, and after three years,

It is not difficult to see that the rights and interests of group customers are different from the rights and interests of angel cards, but if group customers have the number of angel wheels, then group customers can enjoy the rights and interests of angel cards superimposed by group interests. Therefore, there have been many posts on the idle fish about the transfer and purchase of seats on the Angel Wheel.

"If a group customer buys the number of’ Angel Wheel’ car owners in 2021, and the rights and interests of group customers are superimposed this year, then we also recognize it. After all, these people are only a minority." Lu Jun said, "After the introduction of the rights and interests of large customers, many employees of Alibaba around me went to Idle Fish to purchase the places of angel wheel owners for the superposition of rights and interests."

Rights-defending car owners believe that Zhiji is suspected of fabricating the illusion of scarce rights and interests, and conceals the preferential promotion policies of other channels, which affects and damages consumers’ full right to know and their right to choose independently. Zhiji is required to fully disclose and explain the financial promotion policies that treat "angel wheel" car owners differently, fulfill its commitment to consumers’ rights and interests fairly, and clearly distinguish between them and internal employee benefits.

In this regard, IM Zhiji user manager Mao Xuan told reporters that whether the interest-free policy for "Angel Wheel" owners will be based on the policy issued by the headquarters, and the rights and interests of angel wheels and group customers currently given will basically remain unchanged.

In view of the transfer of angel wheel quota on idle fish, Zhiji official customer service said that angel wheel quota does not support third-party resale. In order to avoid resale, Zhiji official has restricted the modification of mobile phone number. In other words, if users need to modify their mobile phone numbers, they are only allowed to modify other mobile phone numbers authenticated by their real names, which is also to avoid the situation of angel wheel and A-round quota sales.

"If there is any situation that exceeds the official and reasonable scope of personal use because of these rights and interests, such as making profits, illegally making profits, transferring or transferring the rights and interests of angel wheel users, and placing orders on their behalf, we have the right to take measures to terminate orders, cancel transactions and suspend the interruption of users’ rights and interests." The customer service explained that someone had bought the angel wheel quota on the idle fish.

In a statement, Zhiji Automobile admitted that it has indeed introduced a group customer policy for employees of the founding shareholders, which is also a common way for major automobile manufacturers to purchase in-house users of related groups. However, there is no binding relationship between group customer rights and angel wheel and A wheel user rights.

Cyrus, a lawyer of a law firm in Dalian, said in an interview that if Zhiji Automobile and the buyer clearly agreed on the level or content of the rights and interests of the "Angel Wheel" users in the car purchase contract, and the subsequent Zhiji Automobile failed to fulfill or promise as agreed, consumers could file a lawsuit or complain to the consumers’ association for rights protection.

"Assuming that in the car purchase contract, Zhiji Automobile has a statement like’ the rights and interests of other subsequent car booking users will not be able to surpass the rights and interests of angel wheel users’, then when the rights and interests of angel wheel users are surpassed, Zhiji Automobile may have the problem of breach of contract." For example, Li Sheng said.

After consulting the Notes on the Angel Card of Zhiji Automobile and the Letter of Intent for the Booking of Zhiji Automobile, the reporter did not find a statement similar to "the rights and interests of other subsequent car booking users will not exceed the rights and interests of angel wheel users".

However, according to Liu Zhichao, an analyst in the automobile industry, usually, in the commercial and financing fields, the angel wheel is often the part with the most rights and interests and the most benefit in the later period.

Liu Zhichao told reporters: "In particular, at the beginning, Zhiji Automobile also bound the angel wheel users with the concepts of" scarcity and enjoyment "and" limited to 3,000 seats ",which easily made consumers feel that angel wheel users must be the most cost-effective and affordable."

He admits that it is precisely for this reason that many consumers choose to become angel wheel users of Zhiji Automobile, but today’s sense of gap is unacceptable to many people. "This practice of’ painting cakes’ for users will hurt consumers who like and support brands, which will have a negative impact on brand reputation and the future development of enterprises."

"Every detail in the description of Zhiji Auto Angel Card is to protect the rights and interests of Zhiji, not the rights and interests of consumers. For example, there is a clause in the contract: if the subsequent published rules conflict with this description, the subsequent rules shall prevail. " Lu Jun said, "No one knows how long Zhizhi can go. If the original promise is not fulfilled now, how can the rights and interests of consumers be protected?"

Exaggerated promises are not fulfilled, and car companies’ "low cost of dishonesty" is the main reason.

On May 8th, an "Angel Wheel" user found that the actual battery level of Zhiji L7 did not match the publicity. Zhiji officially promoted that Zhiji L7 was equipped with a 93kWh battery, but the Ministry of Industry and Information Technology declared that it was 90kWh, and the actual vehicle was 89.9kWh.

In this regard, Zhiji Automobile responded that there are currently two sets of standards related to battery power: one is the standard used to test the energy density of the battery system, that is, the "Test Method for Technical Indicators Related to Power Batteries and Fuel Batteries" is usually tested according to "0.33C discharge rate" (3 hours discharge battery power); The other set is the standard adopted when the whole vehicle is declared, that is, "Electrical Performance Requirements and Test Methods for Power Batteries for Electric Vehicles", which is tested according to "1C discharge rate" (discharge battery power for 1 hour).

The data difference between them is caused by different battery charge test methods, so the cruising range and other important performance parameters of Zhiji L7 battery have not changed.

"The official statement of Zhiji is unreasonable. After all, there is only one set of national standards." Lu Jun believes.

In this regard, Zhiji Automobile said that it has realized that it is not rigorous in its work, and explained it in Zhiji App, and accepted user suggestions. In the future, we will adopt a unified data caliber and clearly publicize the relevant test standards and remarks, and optimize them in the external publicity materials, so that everyone can know the product information of Zhiji L7 more clearly.

At the 2021 Shanghai Auto Show, the relevant person in charge of Zhiji Automobile told the technical highlights of Zhiji L7 at the press conference. The most eye-catching one is undoubtedly that Zhiji L7 comes standard with wireless charging technology. However, on the configuration table published later, the owner found that the wireless charging receiver at the vehicle end needs to spend 6000 yuan to choose.

In this regard, Zhiji Automobile retorted that Zhiji Automobile did not promise that "wireless charging configuration" was standard in any public publicity occasion, but only indicated that Zhiji L7 had the technical capability of wireless charging.

The reporter can clearly hear the statement of the person in charge of the site from a short video released by the official account of Zhiji Auto Tik Tok-"IM Zhiji Auto" on April 21, 2021: "The mass-produced’ standard’ wireless charging technology supports 11 kW high-power wireless charging."

However, this video has been deleted at present, and the reason for deletion is unknown.

In addition to wireless charging technology, Lu Jun said that the reduction of Zhiji L7 includes: 21+6 piston calipers become 20+4 piston calipers; 12 HD cameras were reduced to 11; Five fifth-generation millimeter-wave radars were reduced to four; Front seat ventilation is reduced to backrest ventilation; Kick-type electric tailgate becomes electric tailgate, etc.

Yu Yang told reporters that the "reduction" time appeared in March 2022, and Zhiji announced the angel wheel configuration table. At that time, he didn’t pay close attention and paid 5000 yuan for the lock order directly.

The reporter saw in the Letter of Intent for the Booking of Zhiji Automobile that "pre-sale configuration and final configuration" is described as follows: the contents and pre-sale configuration of this letter of intent do not constitute a unilateral promise or any promise or guarantee (including but not limited to vehicle name, interior and exterior decoration, configuration specifications, product functions, production/delivery date, etc.) of Zhiji Company for the information of your scheduled vehicle type and other scheduled matters, and the final configuration shall be based on the physical configuration of the finally officially listed Zhiji automobile.

In this regard, Cyrus reminded: "Before signing a car purchase contract, consumers must carefully read all kinds of details of the contract. For paragraphs that are relatively vague or easy to generate doubts, they should communicate with the seller or the car company in time to avoid unnecessary troubles after signing the contract."

It is worth noting that the official did not respond to the two key issues: "the conditions for upgrading lidar and high-end energy batteries are not clear" and "the official App community management is chaotic". Especially in the problem of "the conditions for upgrading lidar and high-order energy batteries are not clear", car owners mentioned the problem of "original stone points", and the acquisition method of original stone points and the specific amount required for upgrading were not clearly disclosed.

Cyrus said that if an automobile company promises some preferential treatment or rights and interests, but does not specify its use time, quantity and other information in the car purchase contract, it is not clearly agreed. In this case, if consumers want to realize their rights and interests, they should negotiate with the car companies. If the car companies fail to give a reply, then consumers can complain to the consumer association about their rights protection.

In response to this rights protection incident, some "angel wheel" car owners said that the official needs to give a reasonable explanation, and can’t deal with the problem by deleting the video evidence and vague words of the official press conference. In addition to their own rights and interests, car owners also care about their own official attitude.

"On the one hand, whether the official promises can be written in the contract, or whether there is a statement of security, the contract cannot all protect the interests of the enterprise. On the other hand, so far, no management has come forward to apologize for employees insulting car owners, which will make people feel that Zhiji is a company with a lack of morality. " Lu Jun said.

In Liu Zhichao’s view, the publicity of Zhiji Automobile is suspected of being deliberately exaggerated, and the rapid changes in configuration and policies have caused many "angel wheel" owners to complain. In addition, in the terms of the contract, Zhiji Automobile adopts the disclaimer of "material configuration is the final basis". For ordinary consumers, even if problems are found, it is difficult to ask the manufacturer to modify the contract.

Judging from some automobile rights protection incidents in recent years, the "low cost of dishonesty" of automobile enterprises is the main reason why consumers are difficult to protect their rights. When products are publicized and "fan marketing", car companies tend to exaggerate and put on a posture of "trust me, that’s right", but when the actual products are delivered, there are many reasons to go back on our word and are unwilling to take any responsibility. Consumers in a weak position are often unable to compete with enterprises.

An insider believes that consumers can "vote with their feet". Even if dishonest enterprises can take advantage of legal loopholes, if they always take the means of "kicking down the bridge" in the process of enterprise development, they will also be reviled by the market. We have been talking about corporate social responsibility, and "honesty and trustworthiness" is actually a responsibility.

(At the request of the interviewee, Lu Jun, Yu Yang and Li Sheng are all pseudonyms. )

Original title: The treacherous "Angel Wheel" owner Zhiji car fell into a crisis of integrity

1. The central bank reported that the economy is expected to continue to improve.

The Central Bank issued the Report on the Implementation of Monetary Policy in China in the Second Quarter of 2023, which covered monetary policy, RMB exchange rate, real estate and other heavy contents. The report pointed out that the macro economy is expected to continue to improve, and the future will be more matched with financial data. A prudent monetary policy should be precise and powerful, give full play to the dual functions of monetary policy tools in aggregate and structure, and firmly support the recovery and development of the real economy. The report makes it clear that it is necessary to keep the total amount of money and credit moderate and promote the steady decline of financing costs in the real economy. The report predicts that China’s CPI is expected to gradually pick up in August, showing a U-shaped trend throughout the year; PPI has bottomed out in July year-on-year, and the decline will tend to converge in the future. We should give full play to the positive role of finance in promoting consumption, stabilizing investment and expanding domestic demand, and keep the price level basically stable. (xinhuanet)

2. The Ministry of Commerce welcomes the US Secretary of Commerce to visit China.

The Ministry of Commerce held a regular press conference to respond to recent hot economic and trade issues. The Ministry of Commerce said that China welcomes US Secretary of Commerce Raymond to visit China. At present, the two sides are maintaining close communication on the relevant arrangements for the visit. At the same time, the Ministry of Commerce is conducting a comprehensive evaluation of the impact of the US administrative order on investment restrictions in China, and will take necessary countermeasures according to the evaluation results. In addition, the Ministry of Commerce has successively received applications from some enterprises for permission to export gallium and germanium-related items, and is currently reviewing them according to laws and regulations. (People’s Network)

3. China continues to welcome foreign-funded enterprises to take root

Chen Chunjiang, Assistant Minister of Commerce, met with Wei Jiekai, Senior Vice President of ExxonMobil, and his party. Chen Chunjiang said that China will unswervingly promote high-level opening up, and Chinese-style modernization will bring great development opportunities to foreign-funded enterprises. Foreign-funded enterprises such as ExxonMobil are welcome to continue to take root in China and achieve better development. (People’s Network)

4. The central bank requires maintaining financial support for small and micro enterprises.

The central bank requires that the supporting tools for small and micro loans should be implemented, financial support for small and micro enterprises should be maintained, and enterprises should be supported to ensure employment. We will continue to implement special refinancing loans for inclusive old-age care and support the increase of inclusive old-age care services. For areas where structural contradictions are still outstanding, the implementation period can be extended and new tools can be created when necessary. (xinhuanet)

5. A number of major traffic projects are progressing smoothly.

According to the front-page article of the China Securities Journal, data show that in July, 28 major railway, highway, urban rail transit and airport projects with an investment of more than 500 million yuan were approved, with an investment of nearly 236 billion yuan in total investment of the project. According to industry insiders, a number of major transportation projects are progressing smoothly, and the modern and high-quality national comprehensive three-dimensional transportation network has been accelerated and improved, which has provided strong support for economic and social development. (CSI)

6. The National Development and Reform Commission issued a document to guide the recycling of wind power photovoltaic.

The National Development and Reform Commission and other six departments jointly issued the Guiding Opinions on Promoting the Recycling of Retired Wind Power and Photovoltaic Equipment, encouraging qualified localities and enterprises to take the lead in cultivating advanced technologies and business models; Considering the industrial development stage and other factors, the recycling target of retired wind power and photovoltaic equipment is put forward in two stages: 2025 and 2030. (xinhuanet)

7. Last year, the revenue of China’s robot industry was 170 billion.

In 2022, the operating income of China’s robot industry exceeded 170 billion yuan and continued to maintain double-digit growth; The installed capacity of industrial robots accounts for more than 50% of the world’s total, making it the largest market in the world. In the next step, relevant departments will further promote the "Robot+"application action, strengthen the application of sub-sectors and accelerate the popularization of mature scenes. (wonder)

8. 1 yuan fuel surcharge will be charged for fuel taxis in Hangzhou.

On the evening of August 16th, Hangzhou Traffic Officer Wei announced that due to the rising oil price, since August 18th, cruise taxis (except electric vehicles) have to pay 1 yuan fuel surcharge. According to the news, recently, due to the adjustment of domestic refined oil prices, the highest retail price of No.92 gasoline in Zhejiang Province has been adjusted from 24: 00 on July 12 to 7.63 yuan per liter, which has exceeded the starting point of oil transportation price linkage adjustment and lasted for more than 30 days (inclusive). (Hangzhou Daily)

9. The new EU battery law came into effect.

On August 18th, the new EU battery law will come into effect. The EU battery regulation has replaced the current EU battery directive (2006/66/EC). It has three main priorities: strengthening the internal market by formulating standardized rules for battery products, processes, waste batteries and recyclables; Promoting circular economy; Reduce the impact of batteries on the environment and society in the whole life cycle, focusing on the supply chain. After the new regulations come into effect, operators who put batteries on the market need to comply with due diligence requirements. (First Electric)

10. new york requires that the network car be fully electrified before 2030.

Eric Adams, Mayor of new york, and David Du, Chairman of the Municipal Taxi and Limousine Committee (TLC), today announced the new "green travel" rules, requiring new york’s online car-hailing team to complete the transformation of electrification and barrier-free by 2030. The "Green Travel" plan will be implemented in stages: starting from 2024, new york will require 5% of high-frequency network car trips, including platforms such as Uber and Lyft, to use electric vehicles or barrier-free vehicles. It will increase to 15% in 2025 and 25% in 2026. After that, it will increase by 20% every year until it reaches 100% by the end of this decade. (First Electric)

11. The 2023 Automotive Technology and Equipment Development Expo is about to open.

The 2023 Automotive Technology and Equipment Development Expo will be held in Suzhou Shishan Convention Center from August 21st to 24th. The Expo is mainly divided into six related directions and fields: intelligent manufacturing of automobile industry, new energy vehicles, industrial mother machine, automobile chip and safety technology, automobile intelligent testing equipment and testing and certification, and will jointly help the automobile and equipment industry to continuously upgrade with the "2023 International Forum on Automobile Technology and Equipment" held in the same period. (First Electric)

12. Zhiji has released a road map for smart driving in the next 3 to 5 years.

On August 16th, Zhiji Automobile announced the "Landing Roadmap of Zhiji Automobile’s Intelligent Driving Products in the Next 3-5 Years", and announced that it will officially open the "IM AD City NOA" beta in October this year, and step into the "urban NOA era" synchronously with the global head players. Judging from the road map published by Zhiji Automobile, in the next 3-5 years, the intelligent driving products will accelerate: 1. Go to the high-precision map NOA, and the public beta will be opened in September; 2. The NOA of the city is in the internal test, and the public beta is in October; 3. Commuting mode will quickly cover 100+ cities nationwide in 2024; In 2025, IM AD will enter the era of Door to Door. The third model, Zhiji LS6, which was unveiled at Chengdu Auto Show, has NOA capability to go to high-precision maps, and it is equipped with the function of "one-click scene driving" upon delivery. According to the official introduction, IM AD is preparing for the technology to go to sea, and has completed the European localization adaptability training, and the planning algorithm has adapted to the local environment and driving habits. (First Electric)

13. Yu Chengdong said that in September, it released a brand-new AITO world M7.

On August 17th, Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, revealed in Weibo that the brand-new top five M7 will meet with you in September. Yu Chengdong said that whether driving or sitting, the new car has made a qualitative improvement and leap, and its excellent vision and performance are suitable for the whole family to travel long distances. First Electric searched the information of new cars and found that the new model M7 still adopted the extended-range hybrid system. In terms of intelligent driving, the new model M7 added laser radar and HUAWEI ADS 2.0 advanced intelligent driving system. HUAWEI ADS 2.0 can complete intelligent driving in high-order cities without relying on high-precision maps. The system is expected to realize "map-free commercial assisted driving" in a large number of cities across the country in the second half of this year. (First Electric)

14. Qiruixing Road released a new car equipped with iFLYTEK Spark model.

On the evening of August 17th, Qiruixingtu brand announced some information about its first pure electric car, Xingtu Xingyu Era ES, and introduced the brand-new experience brought by the iFLYTEK Spark model which was first built by this model. With the help of iFLYTEK Spark Model, Starway ES has brought five brand-new experiences: vehicle function instructor, warm and cold empathy partner, knowledge encyclopedia, travel planning expert and health consultant. AI makes the car system evolve into a car housekeeper with communication ability and knowledge feedback ability. In addition, the new Star Age ES car will become the first pure electric car with 800V platform in China, with an official power consumption of only 11.7kWh per 100 kilometers and a maximum battery life of 720km. The starting price will be around 200,000 yuan, and two versions of plug-in and pure electricity will be provided. (First Electric)

15. Weilai ET5 Travel Edition was officially renamed ET5T.

Weilai ET5 Travel Edition was officially renamed as "ET5T". In the future, consumers can buy ET5T with different styles of tail characters. ET5T has been on the market for one and a half months, and its sales volume has exceeded 4,500 units. Weilai Automobile said that replacing the "Travel Edition" with ET5T, Weilai hopes that this car will face a larger mainstream family car market, not just the market segment of station wagon. (First Electric)

16. Look forward to U8 or it will be officially listed at Chengdu Auto Show.

It is said that U8 will be officially listed at Chengdu Auto Show, and the new car has been pre-sold during this year’s Shanghai Auto Show, with a pre-sale price of 1.098 million yuan. As BYD’s high-end new energy hard-core off-road SUV, looking up to U8 is a technology-intensive new car. The whole vehicle is equipped with 38 high-precision sensors, among which 3 laser radars, 5 millimeter-wave radars, 12 cameras and 12 ultrasonic sensors are strongly related to intelligent assisted driving, which can realize high-order intelligent assisted driving and the rear seats of the vehicle can be leveled. The new car is also equipped with the "Easy Sifang" power system that supports in-situ U-turn. Four wheels and four motors are independently driven and equipped with a plug-in hybrid system. CLTC has a pure electric cruising range of 180 kilometers and an acceleration time of 3.9 seconds for 100 kilometers. It has been the focus of cross-country circles since its release. Legend. (First Electric)

17. The third power exchange station in Weilai Europe was launched in Sweden.

Weilai Europe’s first third-generation power station and 500kW ultra-fast charging station were officially launched in Sweden. The third generation power station adopts a brand-new three-station cooperative power exchange mode, and the power exchange time is shortened by 20%. (First Electric)

18. Dongfeng Motor Headquarters directly operates autonomous passenger cars.

On August 16th, Dongfeng Motor Group Co., Ltd. announced a major management system adjustment for the new energy industry of self-owned passenger cars, and the three product series brands of dongfeng fengshen, Dongfeng eπ and Dongfeng Nano under the "Dongfeng" brand will be managed by the Group as a whole.

At this point, Dongfeng has officially formed a brand new brand pattern of luxury electric off-road brand warrior, high-end new energy brand Lantu and "Dongfeng" brand "three pillars" facing the mainstream market in the passenger car field. (First Electric)

19. Dongfeng eπ released its first model spy photos.

Dongfeng eπ, a brand new brand of Dongfeng Company, released its first model-S73 official spy photos. The car is built based on Dongfeng quantum architecture, or positioned in a pure electric sports medium-sized car. It is planned to be unveiled in the third quarter of 2023 and open for pre-sale at the end of the year. As the first model of Dongfeng eπ brand, S73 has the advanced technology blessing of Dongfeng Group, such as Dongfeng Mach E power system, Dongfeng quantum architecture platform and Dongfeng SOA electronic and electrical architecture. (First Electric)

20. Good Cat GT Honorable Model will be launched on August 20th.

It was learned from the official of Euler that on August 20th, the 400,000th vehicle rolled off the assembly line, and the 2023 Good Cat/Good Cat GT Honorable Model will also be officially launched. The 2023 Good Cat is currently selling 5 models, and the price range is 129.8-165.8 million yuan; The 2023 Good Cat GT Mulan Edition is selling two models, with the price range of 143.8-153.8 million yuan. Good Cat GT is equipped with a motor with a maximum power of 126 kW and a maximum torque of 250 Nm. It is equipped with a lithium iron phosphate battery with a cruising range of 401km. The time required for fast charging is 30 minutes. As a smart electric car that loves women more, a good cat has always been very eye-catching. (First Electric)

21. Volvo sells electric trucks in Malaysia

Swift Haulage Berhad, a Malaysian logistics company, purchased two Volvo FM electric trucks produced by Volvo Trucks. Malaysia has formulated a national plan to achieve zero net emission of greenhouse gases by 2050, and electrification of road transport is one of the important measures to achieve this goal. In 2019, Volvo Trucks became the first manufacturer in the world to start mass production of heavy-duty electric trucks. The goal of Volvo trucks is that by 2030, electric trucks will account for 50% of the new Volvo trucks sold worldwide. So far, the company has sold about 5,000 electric trucks in about 40 countries around the world. (Geshi Automobile)

22. Many States in the United States have incorporated Tesla charging interfaces into official standards.

Texas, USA, approved a plan on August 16th, forcing electric vehicle charging companies to use Tesla’s charging standards in their charging stations, so as to be eligible for the support of federal funds. Both Ford and GM announced more than two months ago that they planned to adopt Tesla’s North American Charging Standard (NACS) in their electric vehicles, which caused a shock in the industry and prompted many automakers and charging companies to follow suit. Washington State has also proposed a similar plan, and Kentucky has forced enterprises to use Tesla standards. Florida has also recently revised its plan. ((Geshi Automobile)

23. GM invests in AI battery material startups.

On August 16th, General Motors announced that it was leading the $60 million Series B financing project of Mitrachem, a startup company of AI battery materials. Mitra Chem, headquartered in Silicon Valley, California, USA, is working to develop new batteries based on Ferrous lithium phosphate (LFP) chemical composition. LFP battery does not contain expensive minerals such as cobalt and nickel, and its cost is lower than that of standard lithium-ion battery. Automobile manufacturers such as Tesla, Rivian and Ford Motor Company all use LFP battery in lower-priced models. At present, most LFP batteries on the market are produced by China Company. （CNBC)

24. Hyundai Motor acquires GM’s Indian factory.

Hyundai Motor India subsidiary will acquire GM’s Talegaon plant in Maharashtra, western India. This transaction will enable GM to withdraw from India and increase the production of Hyundai Motor in India. On August 16, Hyundai Motor said that it intends to upgrade the existing infrastructure of the Talegaon plant and start production in 2025. The plant currently has an annual production capacity of 130,000 vehicles. (Reuters)

25. Zero-One Automobile won the Pre-A round investment of 100 million yuan.

Zero One Automobile, a new energy intelligent heavy truck enterprise, announced the completion of 140 million yuan Pre-A round of financing. This round of financing was jointly led by Tianshan Capital and Lenovo Venture Capital, and Xinyi Capital followed suit. So far, this one-year-old company has completed three rounds of financing. The company said that the funds will be mainly used for the continuous investment and construction of the first batch of vehicle mass production, core subsystem research and development, autonomous driving algorithm research and talent recruitment. (First Electric)

Pang Guanchen said: AI big model is integrated into smart car, and the interaction between people and cars is becoming more and more intelligent. Will you place an order for this?

A slowly opening preface to building a car

"This time I decided, I will personally lead. This will be the last entrepreneurial project in my life. I am well aware of what this decision means to me. I am willing to put all the achievements and reputations accumulated in my life and fight for Xiaomi Automobile. " On March 30th, 2021, Mr Lei Jun announced in hit the floor at the spring product launch conference of "Endless Millet". If his eyes can drift as little as possible to the teleprompter on the ground when he speaks, then the above passage can be more forceful.

Chart 1 Lei Jun "Fighting for Xiaomi Automobile" (Tuyuan Network)

It has been almost two and a half years since the announcement of building a car. In the past two and a half years, Xiaomi Automobile has made a lot of noise, but in fact it has done an excellent job of confidentiality. Until recently, the interaction between Mr. Lei Jun and netizens about Xiaomi’s first-generation mobile phone packaging box in Weibo once again triggered the discussion of Xiaomi’s car-making among netizens.

Chart 2 Weibo interaction between Lei Jun and rice noodles (source network)

According to all kinds of network transmission information, Xiaomi’s first car is Coupe, code-named MS11.

Chart 3 Weibo bloggers exposed Xiaomi camouflage car (source network)

There are two versions of the media webcast, of which the entry version is equipped with a 400V voltage platform and the battery is BYD blade battery. In terms of intelligent driving, the entry version will adopt the mainland multi-sensor fusion scheme (5 millimeter waves+1 camera). The advanced version will be directly equipped with 800V high-voltage platform, and the battery will be Kirin battery from Contemporary Amperex Technology Co., Limited. In terms of intelligent driving, the advanced version will use Orin X chip and laser radar supplied by Wo Sai, and the cockpit chip will also use Snapdragon 8295. About the advanced version of the battery use, it has basically been hammered. Previously, some netizens exposed a battery label printed with Xiaomi logo. According to the label information, the rated voltage is 726.7V, the rated capacity is 101kWh, and the weight is 642kg, which is Contemporary Amperex Technology Co., Limited’s Kirin battery.

Chart 4 User exposure Xiaomi car battery parameters (source network)

After Huawei, Sony, and Apple, Xiaomi once again entered the new energy electric vehicle circle as a consumer electronics company, and its own positioning is a vehicle manufacturer rather than a supplier, adding a new firewood to the burning bonfire. However, not everyone bought Reske’s account. After the official announcement, Xiaomi’s stock has fallen by nearly 60% in the past two and a half years. The capital market and investors have learned to look at the new energy vehicle market with a calm and rational eye under the baptism and education of Wei Xiaoli, and domestic and foreign brokers are also cautious about giving Xiaomi a valuation. At the beginning of 2022, Goldman Sachs gave Xiaomi a valuation of 34 billion yuan, about 1.6 Hong Kong dollars per share, accounting for less than one tenth of Xiaomi Group’s share price; Huatai Securities gave a more conservative valuation in a research report at the beginning of this year. It is estimated that by 2024, the valuation of Xiaomi’s automobile business will be about 14.3 billion yuan, corresponding to 0.6 Hong Kong dollars per share, accounting for only 3% of Xiaomi Group’s overall target valuation.

Is Mr. Lei Jun’s challenge of "putting all the achievements and reputations accumulated in life" really so unbearable?

The difficulties and bumps on the long road ahead

Smart electric car, the first thing is the car.

At the press conference in 21 years, Reske confidently announced that he would "use high-quality intelligent electric vehicles to let users around the world enjoy the ubiquitous intelligent life". In October 2012, Lei Jun himself wrote on Twitter: "Electric vehicle is a consumer electronic product with intelligence, software and user experience as its core. The essence of the automobile industry will develop from machinery to consumer electronics. "

From Lei Jun’s resume, the meaning of his speech, and the current focus of Xiaomi Automobile, it is not difficult to see that Xiaomi Automobile focuses more on "intelligence" than "car".

Chart 5 Lei Jun’s Declaration of "Let Users Enjoy Smart Life" (Source Network)

Chart 6 Lei Jun believes that smart trams are consumer electronic products (source network).

So at first glance, it’s a bit like a book, but it’s not. Intelligent electric vehicles must be a good car to drive first, and then they need to consider intelligence. Electric vehicles are just another form of energy. When I first became interested in the field of smart trams, I didn’t care about the so-called "maneuverability" and "chassis feeling". It was not until I hit a 400,000-yuan SUV on the net and sat in the back row with the car constantly fluctuating up and down, as if I were riding a boat breaking the waves at sea that I realized that most of the cars I drove/rode before didn’t have these maneuverability and chassis problems, not that smart trams didn’t need to pay attention to these problems.

Reske regards smart trams as pure consumer electronic products, and is committed to creating an unprecedented intelligent cockpit ecology and intelligent assisted driving system to help Xiaomi users immerse themselves in a happy technological life all the time.

As far as autonomous driving is concerned, Xiaomi acquired a company called "Shendong Technology", and it is said that it has invested 3.3 billion yuan to set up a special autonomous driving team of up to 500 people, and cooperated with its artificial intelligence laboratory and Xiaoai team in an attempt to get rid of this hard bone.

However, as far as the current form of human-computer interaction is concerned, I think that in the foreseeable long period of time, the smart tram must first be a traditional car, not a pure consumer electronic product. On a global scale, whether it is a traditional fuel car or a new energy tram, driving this action still depends on human drivers, and assisted driving can only be an aid. The day when high-level assisted driving is recognized by law is still far away. This fact determines that no matter whether a car is intelligent or not, maneuverability must be ranked first. As a "new and new force" with no background in building cars, Xiaomi Automobile, just like its predecessors, has almost no idea about how to build a good car, and this behavior of Resker betting on intelligence is bound to enlarge this shortcoming of Xiaomi Automobile twice. For many people who love cars and cars, driving itself is fun, and there is no need for a big tablet in the car or a smart voice assistant to gild the lily.

In the final analysis, weThe era witnessed the energy transformation from fossil fuels to electric energy, rather than the interactive transformation from manpower to intelligent automation..

The trite question of qualification

For the new forces, it is also a headache to get the qualification to build a car. In the Regulations on Investment Management of Automobile Industry issued in December 2018, there are two requirements for shareholders:

Article 19 (2) states: "Shareholders have strong control over key components, and have intellectual property rights and production capacity of key components such as vehicle control system, drive motor and vehicle power battery. "

Chart 7 Article 19 of the Regulations on Investment Management of Automobile Industry (Source: official website, National Development and Reform Commission of the People’s Republic of China)

With such a rule, Xiaomi’s crazy foreign investment is not so difficult to understand. According to enterprise investigation, Xiaomi’s "Beijing Xiaomi Zhizao Equity Investment Fund" has invested in 27 companies abroad; According to Sina Finance, in addition to Xiaomi Zhizao, Xiaomi has three equity investment platforms, namely Xiaomi Changjiang Industrial Fund, Shunwei Capital and Xiaomi Private Equity Fund Management Co., Ltd., all of which have invested heavily in the automobile industry chain. Layout, and before the announcement of building a car, Xiaomi Capital has already laid out the smart car field. According to incomplete statistics, Xiaomi Automobile has invested in more than 50 smart tram suppliers, including chips, smart cockpits, autonomous driving, lidar, power batteries, and even battery raw materials.

Chart 8 Xiaomi Zhizao’s Foreign Investment (Source: Enterprise Check)

Article 20 (1) 2 states: "The construction scale shall be no less than 100,000 pure electric passenger cars and 5,000 pure electric commercial vehicles."

Chart 9 Article 20 of the Regulations on Investment Management of Automobile Industry (Source: official website, National Development and Reform Commission of the People’s Republic of China)

What the automobile industry pays attention to is a scale effect, and the country’s entry threshold for production capacity has suddenly increased to 100,000 units. LI is one of the first new forces to build its own factory. Its Changzhou factory was originally designed with a production capacity of 100,000 units, and now it has expanded to 200,000 units. Its Beijing plant has not yet been put into production, and its design capacity is also 100,000 units; Xpeng Motors has three production bases in China: Zhaoqing factory, Guangzhou factory and Wuhan factory. Among them, after the expansion of Zhaoqing plant, the annual production capacity is expected to reach 200,000 vehicles; The Guangzhou plant has an annual production capacity of 120,000 vehicles; The planned annual production capacity of Wuhan plant is 100,000 vehicles. In the future, after the three production bases are fully completed, Xpeng Motors is expected to have a production capacity of 420,000 vehicles.

Ideal and Tucki did not set foot on the road of building their own factories at first. LI was originally manufactured by chongqing lifan Automobile, but the sales in Li ONE far exceeded expectations. In order to establish its own reputation and get rid of the reputation of "changing the shell Lifan", LI invested 650 million yuan to acquire 100% shares in chongqing lifan and obtained the qualification to build a car. The factory in Beijing, ideally, will be upgraded at a big price of 6 billion yuan. According to the latest news in the middle of this month, the Chongqing base project, which is ideal for the planning of Chongqing’s two rivers, has stopped. The ideal reply is that "the production layout plan will be continuously promoted according to the national industrial policy and its own development rhythm. At present, efforts are being made to improve the operation efficiency of Changzhou factory to ensure timely delivery of orders. " Xpeng Motors was originally manufactured by Haima Automobile, and then it was officially acquired by Guangdong Fudi Automobile in March of 20, and it is said that in 2017, Tucki invested 2 billion yuan to build its own Zhaoqing factory, which was completed in 2019. A new force with similar experience is Zero Run, which wholly acquired Fujian Xinfuda Automobile and built its own vehicle factory in Jinhua.

Xiaomi’s choice is to build its own factory in Yizhuang, Beijing. According to the news center of Beijing Economic and Technological Development Zone, Xiaomi Smart Car Project will cover Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and a vehicle factory with an annual output of 300,000 vehicles will be built in two phases. Among them, the production capacity of the first and second phases is 150,000 vehicles respectively, and the cumulative annual output of the two phases reaches 300,000 vehicles. It is expected that the first vehicle will be off the assembly line and mass production will be realized in 2024. However, the qualification of Xiaomi to build a car still needs to be solved. Not surprisingly, Xiaomi Auto will also follow the tricks of its predecessors, find a car factory and buy it neatly.

Chart 10 Signing Ceremony of Xiaomi Automobile Beijing Economic Development Zone Project (Source: Interface News)

However, we should know that except for its high-end mobile phone line, Xiaomi’s products are all OEM, while Xiaomi Automobile built its own factory as soon as it came up, ensuring that the production and processing links are completely in its own hands, which is enough to prove Xiaomi’s determination to solve the problem.

Exciting pricing problem

The latest news about the pricing of Xiaomi car happened at the beginning of this month. FAW Fuwei revealed on the investor interaction platform that it is communicating with Xiaomi Automobile. Many molecular companies have entered the purchasing group of Xiaomi Automobile, and the quotation for the first model of Xiaomi has been completed.

Chart 11 Answers from FAW Fuwei Investor Q&A Platform (Tuyuan Network)

However, regarding the pricing of Xiaomi car, there has been a heated discussion on the Internet. In June this year, some netizens asked Xiao Ai about the pricing of Xiaomi car, and he replied that "the price of Xiaomi car starts at 149,900, and the WLTC of rear-drive single motor has a battery life of 800km, while the pro version has a battery life of 179,900, which is a four-wheel drive dual-motor configuration with a battery life of about 700km".

Chart 12 Xiao Ai’s answer to Xiaomi’s car pricing (source network)

However, this news was quickly rumored by Wang Hua, general manager of Xiaomi’s public relations department, saying that Xiao Ai had grabbed the relevant information from the media prediction on the Internet and directly replied.

Chart 13 Xiaomi Public Relations Manager Rumors (Source Network)

According to Lei Jun, Xiaomi Automobile is the first car for young people. Since it is the first car for young people, it is naturally inconvenient to set the entry price too high. I always think that Xiaomi and Tucki have something in common in many aspects: similar naming patterns, taking the route of technology and youth, so it is logical that Xiaomi’s benchmarking brand can be Tucki. The entry price of P5 is 157,900 yuan, the entry price of P7 is 249,900 yuan, and the entry price of retail run C01 of similar routes is reduced to 149,800 yuan. Therefore, it is completely reasonable for Xiaomi’s first Coupe model to set the entry price in the price range of 150,000 to 200,000 yuan. The advanced version is limited by the overall increase in cost, so it is not bad to set it higher as the price anchor. After all, the large battery of 101kWh is really expensive. At this stage, the price of models equipped with over 100kWh batteries exceeds 300,000 yuan.

But the biggest problem still lies in Xiaomi’s original audience, as Lei Jun said, "young people". According to the theory of high emotional intelligence, the future of young people can be expected, and the final value is incalculable, but the present value is not so satisfactory; Low EQ is that young people have no money when they are young. One of the original intentions of Reske to build a car is to build a car for "rice noodles" to make them happy, so the biggest natural audience of Xiaomi Automobile is the rice noodles that have already entered the pit. However, are young people who are willing to pay thousands of dollars for Xiaomi mobile phones and Xiaomi computers really willing or able to spend hundreds or even hundreds of thousands to buy a Xiaomi car? For most traditional China people, the car is the second largest asset in life besides the house, which is worth studying and investing, and it’s hard to beat your head with enthusiasm. Mobile phone is an out-and-out consumer electronic product, which can be regarded as a category of fast-moving consumer goods (there are many consumers who change their mobile phones every year). Cars, on the other hand, are real commodities. Under normal circumstances, they will be replaced for many years after being bought. The logic and play of FMCG products are unlikely to work in this category of cars.

Lei Jun once initiated a voting on the pricing of Xiaomi automobile. Among the 17,000 people who participated in the voting, those who chose less than 100,000 voted the most, followed by 100,000-150,000, and those with more than 300,000 voted the least. Xiaomi mobile phone started with cost performance. I wonder if Xiaomi automobile can endure the huge losses in the early stage and the damage of brand tonality, and focus on cost performance.

The real "Red Sea Action"

It is an indisputable fact that the new energy electric vehicle market is already an out-and-out Red Sea.

Xiaomi first announced that it would build a car at the end of the first quarter of 21 years. At that time, Wei Xiaoli had already established prestige in the circle, and other new power brands also mushroomed. Now, two and a half years have passed, Weilai Tucki is no longer brave, and a large number of new forces of that year have withered, while Xiaomi Automobile is still quietly building cars, continuing the promise of releasing the first car in 24 years.

In the eyes of most netizens, including me, this entry time is really bad. The domestic new energy market has reached a point where it can no longer be rolled up, whether it is a luxury configuration that can be used or not, but any OEM that is a little pursuing will plug its own products at no cost. All kinds of leapfrog configurations and luxurious interiors have washed away the nerves of consumers round after round. In such a fully competitive market, car prices and profits are both moving in an incredible direction: at a time when inflation is serious and prices are soaring, car prices are going against the trend, bringing benefits to consumers in a humorous way. In the first quarter of 2021, JATO Dynamics released a data report on the price trend of electric vehicles. The statistical data in this report covers the period of 2011-2021, and the targeted markets include China, Europe and the United States. It is reported that the average price of electric vehicles in China market.In ten years, the decline has exceeded 40%At present, it has been significantly lower than the European and American markets.

The car was announced in 2021 and a new car was released in the first half of 2024. Three years to release a new car, such a speed on the tram, referring to Wei Xiaoli, is actually not slow, it is a standard operation. However, the market is too saturated, and new players who want to enter the market can’t wait. At a time when many new forces are still unable to correct the gross profit, the challenge faced by Xiaomi Automobile is extremely severe.

Xiaomi’s confidence

We have money.

Building a car is quite expensive. On autonomous driving alone, Baidu burned 20 billion yuan a year in 2020; In the fourth quarter of 2022, Weilai recorded the largest loss of 5.07 billion yuan in history, and the annual net loss reached 14.437 billion yuan. However, Xiaomi has little anxiety about money and loss.

"Today’s millet has accumulated a little, and it is time for us to do a big job. What do we have? We have money. " At the press conference, Lei Jun said that the ppt behind him read "108 billion yuan, the cash balance of Xiaomi Group at the end of 2020".

Chart 14 Lei Jun shows the cash balance of Xiaomi Group at the press conference (Tuyuan Network)

Compared with the new forces, Xiaomi can really be called a rich man. According to Wei Xiaoli’s annual report, by the end of 2022, Wei Xiaoli’s cash and cash equivalents were worth 45.5/32.85/58.5 billion yuan respectively. With such a strong capital reserve, Xiaomi Auto can really be said to be full of confidence. It doesn’t need to worry about when it will go bankrupt every day like the new forces, and it doesn’t need to look around for investment. Volkswagen pocketed 4.99% of Tucki’s shares for $700 million and got a seat as an observer on the board of directors. This kind of thing is completely unimaginable for Xiaomi Automobile, which is backed by a big tree. In 2021, Lei Jun solemnly announced that all the money for Xiaomi’s car was made by Xiaomi himself and did not accept external investment. In 10 years, Xiaomi will invest 10 billion US dollars, with an initial investment of 10 billion RMB. "We can afford it." Reske said.

Chart 15 Lei Jun promised that Xiaomi Automobile does not need financing (source network)

Perfect intelligent ecology

At the press conference in 2021, Lei Jun showed an RV customized by Xiaomi for fans and full of Xiaomi smart home products. Netizens joked that the new forces now build cars with big refrigerators and big color TVs, just the washing machine. But if you really want to compete to install smart home appliances in the car, I think Xiaomi must not be afraid.

Chart 16 Xiaomi’s smart home car for fans (source network)

Just like Apple, Xiaomi has always been committed to building its own ecological environment. The perfect ecological environment makes it natural for it to choose to exert its strength in the field of intelligent cockpit. Imagine a rice noodle opening the door without contact through the mi band worn on your hand; After getting on the bus, he clicked on the map on his Xiaomi mobile phone, and the car directly received the synchronization message, and AR-HUD began real-time road navigation; Xiao Ai, who has been through many battles, realized it efficiently after receiving the voice instructions from the owner. I believe that Xiaomi will definitely focus on the development and optimization of such scenes.

Huawei’s HarmonyOS car has a similar effect, Geely tried to put the flyme system on the car after acquiring Meizu, and Wei started to develop the mobile phone manufacturing business last year … The new forces attach great importance to the human-car interaction experience, and I believe Xiaomi can do it effortlessly with its years of deep cultivation in the field of mobile phones and smart homes. The question is, how big the gap between Xiaomi and other families can be, and whether it can achieve the blow of dimension reduction will give consumers something different.

Chart 17 Xiaomi’s R&D strength (Figure Source Network)

Hey, Mi Fans

Apple’s fans are called fruit powder, and Xiaomi’s fans are called rice noodles. I first learned about this concept because Lei Jun’s press conference in India in 2015 was made into a video of ghost animals by netizens, and the sentences "Are you OK" and "How are you Indian Mi Fans" left a deep impression on people.

Chart 18 Lei Jun Ghost Livestock Video (Source Network)

At the "Rice Noodle Festival" in 2022, Lei Jun said that rice noodles can be recorded in tens of millions. This figure is naturally too watery. However, it is undeniable that the overall image of Xiaomi and its products are deeply rooted in the hearts of the people. No matter how many, most people will have a few products of Xiaomi Group at home. Two sports bracelets, two hand sanitizer machines, an air purifier and a smart doorbell in my own home are from Xiaomi. It is really cheap enough and easy to use.

With the help of such a huge customer base and market awareness, Xiaomi Automobile has been very hot and topical since it was announced. Lei Jun also bluntly said at the press conference in 21 years that he was deeply encouraged by rice noodles and wanted to build a good car and the first car belonging to young people according to the needs of rice noodles.

However, as mentioned above, young people who are willing to spend thousands of dollars on mobile phones and computers may not be willing or able to spend hundreds or hundreds of thousands on a car that will take many years and tens of thousands of kilometers.

Only when the tide is low can we know who is swimming naked. When the right person buys it, the real product strength and influence of the product will be truly displayed. If Xiaomi only wants to create an explosion in the rice noodle circle, he should carefully consider how much true love powder can really be shot; If you want to create a real explosion that can break the circle, you can’t just think about the considerations of rice noodles, but concentrate on polishing good products and launching new things that can make people shine.

What is the journey of building a car?

Do you earn money by building a car?

Do you earn money by building a car? If you ask the founders of the new forces this question, it is estimated that their feelings are complicated. However, in recent years, traditional fuel car companies such as Volkswagen and Toyota seem to have poor management and failed to keep up with the pace of electrification. One of them has invested in Tucki and the other is looking for a BYD OEM tram, but when it comes to making money, it is unambiguous. In 2022, Volkswagen Group, Toyota Motor Corporation, Stellantis Group, Mercedes-Benz and Tesla all recorded net profits of more than 10 billion US dollars, reaching 24 billion US dollars, 18 billion US dollars, 17.8 billion US dollars, 15.8 billion US dollars and 12.6 billion US dollars respectively. As a leader in profit growth, Tesla’s annual net profit increased by 128% year-on-year. After that, a total of four companies achieved double-digit profit growth, namely Hyundai Motor 40%, Mercedes-Benz 34%, Stellantis Group 26% and Volkswagen Group 12.5%. Nissan’s performance has also improved significantly, while GM can maintain its previous high profit level.

Chart 19 Car Enterprises with the Highest Net Profit in 2022 (Source: Annual Reports of Companies)

In contrast, Xiaomi. When the car was announced in 2021, Xiaomi Group was climbing after listing. In 2020, Xiaomi’s revenue increased by 19% year-on-year to 245.9 billion yuan, and its net profit increased by 103% year-on-year to 20.3 billion yuan. However, Xiaomi’s life has been difficult recently. In 2022, the company achieved revenue of 280.044 billion yuan, down 14.7% year-on-year. From the perspective of specific business, the company’s smartphone business revenue decreased by 19.9% year-on-year, and the shipment volume decreased by more than 3.9 million units, a decrease of 20.9%, which was higher than the overall decline of the industry. In addition, the company’s IoT and consumer products business also recorded the first year-on-year decline since listing.

Chart 20 Revenue of Xiaomi Group (Source: Xiaomi Annual Report)

Xiaomi’s main problem at present is how to save the slightly declining mobile phone market and improve revenue efficiency. The smart tram business can make money, but only a car company like Tesla, whose scale effect is already very terrible, is qualified to make money. Even BYD, GAC Ai ‘an and Ideality dare not guarantee that their tram business has made a steady profit. Therefore, in such a green and yellow environment, Xiaomi is still throwing a lot of money into the car-making business. The main purpose is not to expect it to bring high returns in the short term.

Everything is for the fans.

At the 21st conference, Reske always emphasized the inspiration brought by rice noodles. "As long as Xiaomi dares to make it, we dare to buy it." This is the message that Lei Jun repeatedly mentioned, and the rice noodles gave Xiaomi.

In fact, from Xiaomi’s various attempts over the years, I can realize that Xiaomi is really thinking about how to make products suitable for consumers, or how to design products to better meet the needs of consumers. Lei Jun mentioned in his speech that Xiaomi wanted to make a touching car for rice noodles. Regardless of whether this attempt is correct or not, Lei Jun’s respect for consumers is real. One thing that Tesla’s products have always been criticized and controversial is that Tesla constantly challenges consumers’ inherent habits with its own designs. From the irrevocable kinetic energy recovery/single pedal mode to the cancelled physical buttons/dashboards, some consumers have adapted, or have been successfully educated, while others feel offended.

Chart 21 Tesla Controversy (Source Network)

What makes LI very popular is that Li Xiang, who comes from the background of product manager, successfully caters to consumers’ driving and even living habits with various design ingenuity and exaggerated high configuration, and has won the market’s affirmation and recognition. From this perspective, I believe that Reske, who has been immersed in the field of consumer electronics for many years, also has deeper feelings and creativity.

Back to the fan effect. Weilai has "Forbidden Weijun", BYD has "Difen", Tucki has "Pengyou", Tesla and Ideality also have their own thick fan groups.Doing things for fans is a good thing, because in the end, fans will become the strongest shield and the highest barrier of a brand.Think about the most difficult period of Weilai in 2019, and the "Forbidden Weijun" advertised Weilai from their own pockets; Think about the constant "rice circle" of the car circle, various public relations means emerge in an endless stream, and fans scold and chatter.

Grow up with Xiaomi

After revisiting the whole press conference in 21 years and the press conference in 22 or 23 years, I always have the feeling that Lei Jun’s ambition is not only to win the mobile phone market, but also to do IoT, but to truly turn Xiaomi into a powerful R&D, design and manufacturing enterprise.

Chart 22 Growing up with Xiaomi (Source Network)

Lei Jun said that it took Xiaomi ten years to enter the world’s top 500 companies and gain a firm foothold in the mobile phone market. With money and people, why can’t it be bigger and stronger? There is no doubt that the automobile is the heavy weapon of a country. I always think that besides aircraft and rockets, the automobile can best reflect the manufacturing level of a country. There are many developed countries in the world, but few can make good cars. In the past, China’s automobile industry was unable to master the core technologies of engines and gearboxes, and always lagged behind the world. In the era of trams, China has found a shortcut to overtake. With the advantages of electrification and intelligence, China has laid a solid foundation on the electric car track. Wei Xiaoli appeared, the joint venture brand entered, Huawei Apple followed, and Xiaomi came.

Like Li Bin, He Xiaopeng and Li Xiang, Lei Jun is also an outstanding entrepreneur who has started many businesses and succeeded many times. After Jinshan, Lei Jun has been financially free, so it is time to realize his dream of life. Starting from a bowl of millet porridge in Zhongguancun, Beijing, Xiaomi Group set sail. However, I believe Lei Jun is not satisfied with the fact that Xiaomi’s mobile phone is not self-produced but OEM. So he directly invested and set up a factory in Yizhuang, and promised that Xiaomi Automobile would realize all its own production. Lei Jun has the confidence to accompany Xiaomi to grow up and become a century-old enterprise with unambiguous design, research and development, and manufacturing.

Write it at the end

I have a friend for many years who calls himself "half a rice noodle". From Xiaomi MIX 2S, he entered the pit of Xiaomi, and then upgraded Xiaomi 10 pro and Xiaomi 12S ultra.

Chart 23 Xiaomi 12S ultra (source network)

I asked him, "Why do you like millet?"

"I think Xiaomi’s things are quite interesting."

"Interesting? What is interesting? "

"Xiaomi’s own UI, and Xiao Ai’s classmates."

"Little love classmates? You usually use a voice assistant? I may not use siri three times a year. "

"I don’t use it very much, but after I bought a little love speaker for my mother, she now calls little love classmates for something. It’s quite convenient to turn on the TV, air conditioner and light. "

"Then will you buy Xiaomi’s car?"

"A generation will definitely not buy it, even if it is10,000 yuan."

"Do you really think about Xiaomi car? Aren’t you afraid of being said to be a leek?"

"So I won’t buy a generation, and then I’ll see if the products are done well."

"Are you willing to pay a brand premium to Xiaomi?"

"That shouldn’t happen for a while."

"Mainly value the cost performance?"

"That’s for sure."

As mentioned above, Lei Jun made an article with the concept of "building a car for fans" from beginning to end at the press conference. But then again, as Henry Ford famously said, "If I had asked customers what they wanted, they would have told me:’ A faster horse.’ Jobs once said, "Did Bell do any market research before he invented the telephone?" . If Lei Jun really caters to consumers and his fans in the end, then the high probability result of Xiaomi Automobile is to build an ordinary tram that can drive in the current Red Sea of Wang Yang. If it is better, it may be the second Tucki. If it is more ordinary, it may be the second zero run, but there is an upper limit after all.

To tell the truth, people who change the world are those who dare to dream and seek. I sincerely hope that Reebs/Reske’s last venture in his career will really bring something new to the smart tram market. Xiaomi doesn’t need to be the second XXX, just need to keep its own style-make something interesting, and then make sincere friends with consumers with high cost performance.

Special feature of 1905 film network On February 14th, 2022, five love movies were released in line. Except for two re-released movies, the popularity of the other three new movies continued to increase. By 8: 00 pm on the 14th, the box office broke through 100 million, winning the box office champion of the day, 60 million and 40 million. Three movies performed strongly and all entered the top five in today’s box office list. Which of these will be the audience’s favorite? When buying tickets, what qualities do the audience value more about love movies?

The program was interviewed at random, and an audience said with a smile: "Under normal circumstances, we have no initiative to buy tickets. However, if you choose it yourself, you may choose "Ten Years of Temperament". " Another viewer chose: "I prefer to see something happy and positive in love movies." One viewer thinks: "I like romantic movies that are funny."

There are also viewers who value the actor Cass: "If you love movies, you can watch actors. If I like them better, I may go and see them." And the audience decided to watch the title of the film: "I really want to go to your world and love you" is very attractive to me. " An audience member thinks that emotional resonance is very important: "Whether it is crying or funny, it can let emotions vent."

It is not difficult to see through interviews that love movies are really just needed by the audience to watch movies. At such a romantic moment, Ni Jun, an associate professor at the Central Academy of Drama, used three key words to sort out the three love movies released today: "Ten years of gentle words is love trapped in time," I really want to go to your world and love you "is love trapped in space, and" Don’t forget I love you "is love trapped in memory."

Judging from the film titles, the names of love movies are getting longer and longer, such as "I really hate long-distance relationships", which are long and awkward, but the titles of the three films released today have clearly expressed the stories to the audience.

"Wen" in "Ten Years’ Taste as Warm as Words" refers to the heroine Wenny, "Yan" is the hero Dj Yan, and "Ten Years’ Taste" points out that the story focuses on ten years of nostalgic love; "I really want to go to your world and love you" clearly tells your audience that the hero and heroine are not together, so I want to go to your world and love you, pointing out such regrets; "Don’t forget I love you" highlights the theme with the word "forget": amnesia.

Ten years’ taste is as warm as words

"Brother and Sister" Love Spanning Ten Years

Although the themes of the three films are different, because they are all love-themed films, will their promotional materials give the audience the same feeling? With a little nostalgic feeling, "Ten Years’ Taste as Warm as Words" tells the story of "brother and sister" love that spans ten years. The brother and sister are not related by blood, which stems from the complicated adoption and foster care of two families. Ni Jun said: "It is a traditional love story with a sweet and abusive text in 2009. Because of this decade of silence and a very realistic life blessing, I think this is its characteristic."

I really want to go to your world and love you

Fantasy love in a different place, but with synaesthesia.

"I really want to go to your world and love you" is not quite the same as the usual love movie. The material is the big photos of two people stuck together, which is very sweet, which is in contrast with the movie, because they are always separated from Wan Li in space, although they are in different places, but their brain waves are interlinked. The addition of this fantastic element of synaesthesia has made many viewers look forward to it. How to talk about this love will be the reason for many people to enter the cinema.

Don’t forget I love you

How to renovate the common theme of amnesia

The story "Don’t forget I love you" focuses on amnesia, and the poster contains the daily polaroid of the protagonist. Combined with the theme, it is likely to be a prop to wake up amnesia. Through photos, the protagonist should remember who the other person is every day and remember that they loved each other. Ni Jun mentioned: "In this year’s variety show,’ Hao Shi is in pairs’, and they also played a love story of amnesia. I think it depends on how the current film is refurbished. I have this expectation. "

Ten years’ taste is as warm as words

A film for fans of original books.

So which part of people are suitable for these three films to watch accordingly? "Ten Years of Taste as Warm as Words" gives people the feeling that it is for the original book fans. I read this book in my youth and want to see if the male and female protagonists are still so in love after ten years. Ni Jun said: "Dj Yan is a perfect boy in the original work; It is the 2016 class of our school. She made a lot of movies during her school days, which is very close to the characters in the original book. "

I really want to go to your world and love you

The best choice for long-distance love

"I really want to go to your world and love you" also features two cutting-edge actors, the modest gentleman in "I want to see you" and the strong jiao in "The Sky of Wind Dog Boys". Zhou still gave people the impression that she was a very boyish girl before. Now it is a sense of contrast to let her play the heroine of a love movie, because she has added fantasy elements.

There are many successful cases of the collision between love and fantasy, such as 2017, 2018, 2020, 2021, etc., which have achieved very good reputation and box office. Ni Jun added: "The film has a concept of long-distance love, so I wonder if there are also many long-distance friends who choose a movie together and then use such brainwaves to communicate."

Don’t forget I love you

A good medicine for curing love

The harmony in Don’t Forget I Love You is older than the male and female protagonists in the previous two films, and more like a slightly mature love. The film is likely to attract many people who need to be cured in love. Couples may have a little awkwardness. Even when thinking about whether this love should continue, let’s watch this film together and learn how to make each other continue to fall in love with themselves. The film is probably a good medicine for love, with healing function.

On the extremely romantic February 14th, many couples walked into the cinema and chose a love movie, so that the off-screen love and the on-screen love could complement each other and talk about a sweet love. Just as the love movies shown in the cinema are different at the moment, love has various forms. May couples all over the world enjoy the sweetness brought by different love in the warm atmosphere of the cinema.

Qilu Net Lightning News March 20 th　Ningjin County, Dezhou City has the largest commercial fitness equipment production base in China, with more than 2,000 fitness equipment enterprises and more than 1,000 product categories. In 2023, the total output value of local fitness equipment industry exceeded 10 billion yuan. In 2024, Ningjin will continue to consolidate and enlarge the industrial advantages of fitness equipment, build an internationally renowned high-end sports equipment manufacturing base and plan a world-leading fitness equipment innovation center.　

"This is a new product developed by us in online celebrity this year. It provides comprehensive and professional courses, including yoga, dance, muscle building and shaping, according to the different needs of the old, middle-aged and young people. At the same time, it empowers sports and fitness fields such as big data, cloud computing, AI and digital control to provide customers with the most scientific and effective sports and health programs. Moreover, it supports interactive live broadcast and remote private education, which can realize remote one-on-one practical teaching assisted by AI, so that sports and fitness are no longer limited by time and space. " Ren Tianshu, general manager of Shandong Roserod Fitness Equipment Co., Ltd. told reporters.

In order to promote the product upgrade, Roserod cooperated with Shenzhen Head Enterprise this year to develop home fitness equipment and build a smart home health housekeeper. Through intelligent technology, Roserod will create a variety of "online celebrity products".

Ren Tianshu said, "This year, we expect to sell 200,000 units, the revenue will exceed 700 million, the export will be 450 million, and the tax payment will exceed 38 million. Now there are 250 million orders in hand, and the production has been scheduled for May this year."

Ningjin gathers strength to build a "professional functional county town with characteristic industries as the core", build an internationally renowned high-end sports equipment intellectual base with high quality, systematically plan the world-leading fitness equipment innovation center, and build a regional public brand of fitness equipment recognized by the all-round plastic industry, and continuously consolidate and enlarge the industrial advantages of fitness equipment in seeing Ningjin globally, coming to Ningjin globally and buying Ningjin globally. Up to now, the national market share of commercial fitness equipment in Ningjin has reached over 70%. Products are exported to more than 170 countries and regions such as the United States, the European Union and Japan. With the coordinated development, the local fitness equipment industry has been selected as a provincial-level characteristic industrial cluster, and its industrial scale has exceeded 10 billion yuan. It has been recognized as a national sports industry demonstration base and a fitness equipment production base in China by the state.

Xie Fuping, deputy director of the Fitness Equipment Industry Office in Ningjin County, said that the fitness equipment industry in Ningjin County has a high degree of agglomeration, and a number of "chain owners" enterprises such as Maibaohe, Baode Long and Roserod have emerged, forming a whole industrial chain from R&D and design, manufacturing to marketing and after-sales service, and building a pattern of specialized division of labor, industrial cooperation and cluster development. In the future, Ningjin County will give full play to the inherent credibility of regional brands, attract more related supporting industries to enter the industry, gather locally, continuously enhance the reputation and influence of the industry in the market, and bring more market competitive advantages to the industry.

Lightning journalist Wang Jialiang Liu Zhen Ning Jin Rong Media Gao Fuying Yin Ting Li Chao reports

　　On the afternoon of October 15th, local time, the forum "China’s Economic Development and Sino-US Relations" was held in Harvard University. This forum is sponsored by the Shanghai Municipal Government Information Office and China Research Institute of Fudan University, and supported by Kennedy School of Harvard University. Joseph Nye, former Dean of Kennedy School of Harvard University, Zhang Weiwei, Dean of China Research Institute of Fudan University, Robert Kuhn, a famous expert on China, and Sir William Geoffrey Ehrman, a professor at Harvard University delivered keynote speeches at the forum. This article is a speech by Professor Zhang Weiwei.

　　Professor Zhang Weiwei gave a speech at Harvard University.[It is impossible to win a trade friction with the world’s largest consumer market]

　　I am very glad to hold such an international forum at this critical moment in the development of Sino-US relations. Thank you for your distinguished guests and well-known scholars. Your arrival has made this forum full of splendor.

　　More than 40 years ago, in January, 1976, Time Magazine first published China leader Deng Xiaoping as a cover figure, and at the same time asked a question in large font beside his image: "China: Friend or Enemy?" （China: Friend or Foe? This shows that the United States at that time, after the death of Premier Zhou Enlai and when President Mao Zedong was seriously ill, was full of uncertainty about how Sino-US relations would evolve. But more than 40 years later, many Americans still seem to ask this question today: "China: Friend or Enemy?"

　　Forty years later, many Americans are still asking this question: "China: Friend or Enemy". Recently, many American friends and American experts in China are saying that the mainstream of American society is becoming more and more negative and even hostile to China, and many people who are usually friendly to China are afraid to speak out. The recent speech by Mr. Burns, the vice president of the United States, gives people the impression that China is already an "enemy", even a terrible enemy. He thinks that China is interfering in the internal affairs of the United States and even "wants to change the president of the United States". In fact, this is the idea of many Americans, especially many Harvard people. (Laughter)

　　Personally, I hope these are all "fake news". After all, in the past 40 years, various exchanges between China and the United States have increased hundreds of times: taking the trade between the two sides as an example, the trade volume between China and the United States in 2017 was 233 times that of 1979. The exchange of personnel between the two sides has also grown from scratch. Today, 14,000 people travel between China and the United States every day, and a plane flies to the other country every 17 minutes. Of course, due to the unwise Sino-US trade friction initiated by President Trump, the number of China visitors to the United States dropped by more than 40% during the National Day Golden Week in China.

　　I want to add here. China’s domestic consumption this year is nearly 6 trillion US dollars, which is calculated according to the official exchange rate of US dollars. If calculated according to purchasing power parity, the consumer market is bigger. In other words, China is already the largest consumer market in the world. Trade friction with the world’s largest consumer market is impossible to win.

　　I also know that some people are still cautiously optimistic about Sino-US relations, and there are more and more people in American society, especially young people, who care about China. In many states and cities that have frequent exchanges with China, people from officials to business circles are very friendly to China. The latest survey of American Chamber of Commerce in China also shows that despite the Sino-US trade war provoked by President Trump, most American enterprises in China continue to be optimistic about China, and one third of them plan to further increase their investment in China.

　　Which view is the mainstream, we can observe it for a while. Even if the pessimistic view is in the mainstream for the time being, we don’t need to be overly pessimistic. After all, there is a philosophical saying in English: Things may have to get worse before they get better. China people also have a similar expression, which is called "Good things grind more". This is in line with the dialectics of the development of things. Only by constantly overcoming problems and contradictions can we achieve mutual understanding and win-win cooperation. This also makes our communication at Harvard University particularly meaningful.

　　We need to face up to problems and communicate frankly. Only in this way can we help to dispel the dark clouds over Sino-US relations as soon as possible and put our bilateral relations on the road of relatively healthy development. Therefore, I will put forward my views frankly and be willing to answer any questions you have. I emphasize "any question" and there is no taboo.

　　[The thinking logic behind the three cognitive misunderstandings of China in the United States is that you lose and I win, and zero-sum game]

　　I want to talk about three misunderstandings about China in the United States:

　　One of the cognitive misunderstandings: the so-called "Thucydides Trap", that is, the conflict and even the war between a big and emerging country is inevitable.

　　The second cognitive misunderstanding: China wants to sell the China model to the world.

　　The third cognitive misunderstanding: China pursues expansionism.

　　Limited by time, I am not going to discuss every misunderstanding in detail, but I hope to reveal the cultural logic behind these misunderstandings, so as to deconstruct them in a wider scope.

　　Let’s go back to the question of "China, friend or enemy". With all due respect, there is a typical western or American thinking logic behind this problem. The biggest characteristics of this logic are black and white, either/or, you win or lose, and zero-sum game.

　　Similarly, former US President George Bush said, "With us or against us"; There is also the assumption of the trade dispute between President Trump and China: China’s trade surplus means that China has benefited and the United States has suffered greatly.

　　In my personal opinion, two Harvard professors who are far wiser than these two politicians don’t seem to have got rid of the same logic. I mean Professor Samuel Huntington, who put forward the "Clash of Civilizations" many years ago, and Professor Graham Ellison, who put forward the "Thucydides Trap", although Professor Ellison’s original intention was to avoid the conflict between China and the United States. I think the logic behind these two views is still a zero-sum game. You win and I lose, but the rise of one party must be at the expense of the decline of the other.

　　China has an ancient civilization with uninterrupted history, and our political and cultural traditions seem to be more tolerant and calm than those in Europe. We have always believed that each inch has its own strengths, while each inch has its own shortcomings. Different civilizations and nationalities can learn from each other, learn from each other’s strengths, and finally achieve a win-win situation.

　　If we ask questions from the perspective of China’s political culture, we may not ask "Is this country a friend or an enemy" but "Is this country a friend or potential friend? ）”。

　　In other words, in China’s political culture, especially in the political tradition of dealing with state-to-state relations, all countries are friends now or in the future. We do not draw a line by ideology or political system. Even though the relationship between a certain country and China is difficult for various reasons, we firmly believe that we can finally create conditions to turn our enemies into friends. In my opinion, the biggest feature of China’s foreign policy today is to deal with all countries and strive to become friends and partners with all countries.

　　Through the literal differences between "friends or enemies" and "friends or going to be friends", we can see the differences between Chinese and western political and cultural traditions, especially religious traditions.

　　There have been thousands of years of religious wars in European history, and countless wars have been fought between different religions and different sects within the same religion. In contrast, there are various wars in China’s history, but there are few religious wars. To a great extent, I personally think that this huge difference is related to the monotheistic tradition in the West. The monotheistic tradition often means: you have different beliefs from mine, you are a heretic, I am right, you are wrong and even evil, and I must make you like me, otherwise you are my enemy.

　　In contrast, China’s religious tradition is inclusive and comprehensive in nature, so in the history of China, Confucianism, Buddhism and Taoism blended and complemented each other, which enabled China to successfully avoid the suffering of a long-term religious war, which is probably one of the main reasons why China’s civilization lasted for thousands of years without interruption.

　　In those days, Voltaire, Leibniz, Spinoza and other European enlightenment thinkers highly admired and praised China’s tradition, which they called "natural religion", that is, the great tradition of being close to nature, non-political and non-zero-sum game.

　　Of course, another feature of China’s religious tradition is that religion is not allowed to interfere in politics, so China has a long tradition of separation of church and state, which we are proud of.

　　Because of this, if we look at the so-called "Thucydides Trap" from the Chinese perspective, we will find that the 16 cases cited by Professor Ellison are almost all countries that believe in either-or, zero-sum games in western political culture. It is unconvincing to compare this situation with China, a country that doesn’t believe in zero-sum games. In other words, "Thucydides Trap" (one of the cognitive misunderstandings) obviously does not apply to China.

　　Similarly, there is no missionary tradition in China. China never wanted to change other people’s beliefs or impose his own model on others. If many developing countries look to the China model today, it is largely because they have tried the western model and failed, even a very painful failure, so they want to get inspiration from China’s experience. This is an exchange of development experience, which is beneficial to developing countries, western countries including the United States and the whole human society. In short, the cognition that China wants to sell his own model (the second cognitive misunderstanding) is also difficult to establish.

　　I would also like to point out that in Professor Ellison’s 16 cases, all the countries that started wars were superstitious about military conquest. This is also a major difference between Chinese and western political history.

　　Empires in European history are basically military empires, and conquering other countries by force is part of their belief. The rise of the European Empire has always been accompanied by colonial wars, and it was only after two world wars that it learned from a painful experience and embarked on the road of peaceful integration.

　　China has no tradition of western militarism. When Zheng He went to the Western Ocean in the first half of the 15th century, the displacement of his capital ship was 100 times that of the Santa Maria in discovery of america, Columbus some 80 years later, but China did not colonize other countries. China is a nation that built the Great Wall, which is a defense system, not an attack system.

　　Around 1890, when the United States became the largest economy in the world, it launched the Spanish-American War and occupied Spanish colonies such as the Philippines and Cuba. In contrast, China became the world’s largest economy in 2014 at purchasing power parity. With China’s military strength today, China may be able to recover all the south island reefs occupied by neighboring countries within 24 hours, but China has not done so, but advocates resolving differences through negotiations.

　　We can also trace back to 1964, when we first started to possess nuclear weapons, when China announced that it would not be the first to use nuclear weapons and would not use nuclear weapons against non-nuclear countries. If all nuclear-weapon States can do this today, our world can be free from the fear of nuclear war today.

　　It is obviously absurd for American media to describe such China as bellicose. It was only from the repeated western invasions in China’s modern history that he realized that without strong national defense, he would be trampled upon, so he began to pursue the goal of national rejuvenation and strong national defense, and achieved great success. Today, China people have great confidence in their national defense capability, and China will not accept any country’s challenge to China’s core interests. In a word, China’s view of pursuing expansionism (the third cognitive misunderstanding) is obviously untenable.

　　This reminds me of the British philosopher Russell’s visit to China about a century ago. At that time, the western world had just experienced the painful First World War. He deeply reflected on the tradition of advocating violence in western culture and highly praised China’s tradition of advocating peace. However, at that time, many intellectuals in China lost their necessary cultural confidence because their country was defeated by western powers again and again. Russell farsightedly pointed out that one day, when the Chinese people have enough self-defense ability, China people’s culture of advocating peace will benefit the whole world.

　　Personally, I think this is largely the situation in China today. Through decades of unremitting struggle, China has developed economically and gained sufficient self-defense capability, but China does not invade other countries, and certainly does not allow other countries to invade China. On this basis, we promote peace and development around the world, including the "One Belt, One Road" initiative to jointly build and share. We advocate the establishment of a new type of relationship between major powers and jointly build a community of human destiny.

　　It is better to make a wise choice of win-win cooperation than to make a stupid choice of cold war.

　　We are at a critical moment in historical development, and our choice will become very important. We see that there is a force in the United States that wants to pull Sino-US relations into the Cold War. This is not in the interest of the United States, nor is it in the interest of China and the whole world. I remember Professor Joseph Nye once said when discussing soft power, declare China as the enemy, and China may become your enemy. This possibility does exist, but we don’t want it to happen. We are gathered at Harvard University today to avoid it.

　　The key for Professor Zhang Weiwei and Professor joseph nye to answer questions from the audience is to make a wise and win-win cooperation choice instead of making a stupid cold war choice, so that China and the United States can get rid of the shadow as soon as possible and embark on the road of win-win cooperation. The interests of China and the United States, the two largest economies in the world, have been closely tied together, and seeking common ground while reserving differences and win-win cooperation are the only correct choice.

　　China has no difficulty in this choice, because there are genes in our culture that are harmonious but different and win-win cooperation. In fact, in the process of its own rise, the United States has also demonstrated such an inclusive culture. Franklin, one of the founding fathers of the United States, studied the works of Confucianism in China very seriously. He believed that human beings "need to reach the perfect acme of wisdom through Confucius’ moral philosophy" (Confucius’ moral philosophy was “the gate through which it is necessary to pass to arrive at the sublimest wisdom ”）。 Thomas Jefferson, John Adams, Thomas Payne and other American founders all drew a lot of wisdom from Confucianism.

　　Similarly, China has also learned a lot of knowledge and wisdom from the United States in the process of its rise. We have been learning from the United States, and we are still learning from the United States, and we will learn from the United States in the future. But this is not copying the American model, copying other people’s models will never succeed, and American friends present here will agree that there are many problems in the American model itself.

　　In this sense, our vision is beyond the American model. We have carried out the largest reform and exploration in the history of mankind on the land of China, and there are many successful experiences in this process, many of which, in my opinion, are worth studying and even learning from American friends, especially the experience of harmony without difference and win-win cooperation.

　　We hope that the United States can understand China objectively and realistically. We are not begging the United States to do so, and we will never beg the United States to do so, but believe that it is in the interests of the United States. I once told reporters in The New York Times that if we earnestly explain China to you again and again, and you still don’t want to understand China objectively, then we really have no choice. We don’t really care. We will let you continue to wander in the dark, and you will regret it in the end, not us.

　　World history has entered a critical moment. We should prevent any efforts to push Sino-US relations to the cold war. The Cold War was based on a balance of terror, the so-called MAD (mutually assured destruction). This choice will have extremely serious consequences for both sides and the world, even what Mr. Russell called "madness."

　　Today, we can choose MAP (mutually assured prosperity) which is 100 times better than MAD. This choice will bring more peace and prosperity to the Chinese and American people and the whole world. If we can take a more courageous step forward and work together to build a community of human destiny, then the relationship between our two countries will develop better and smoother.

　　Finally, thank you again for this opportunity, so that I can directly introduce China’s cultural traditions and discuss Sino-US relations in the forum of Harvard University, and at the same time, I also put forward my frank views on the expositions of three Harvard professors with global influence. I also hope that my speech today will not be interpreted as "interfering in the internal affairs of the United States." Thank you! (The audience laughs and applauds warmly)

　　On March 14th, the two-day "Huawei China Partner Conference 2024" was held in Shenzhen. The purpose of the conference was to discuss with thousands of partners how to strengthen the "partner+Huawei" system, make customers’ digital intelligence simpler and more effective, make digital intelligence better create value for customers, and realize the digital intelligence world at a touch.

　　"four horizontal and four vertical"

　　The overall solution of emergency broadcasting system jointly created by () and Huawei puts forward the overall construction plan of "four horizontals and four verticals" —— "four horizontals" refers to the four levels of construction according to the administrative level: country, province, city and county, and "four verticals" refers to the emergency information publishing department, emergency broadcasting platform, transmission coverage network and receiving terminal. The overall solution is based on Kunpeng’s software and hardware base to optimize the whole stack, which greatly improves the average heartbeat response time of the emergency broadcast system, and reduces the abnormal heartbeat rate on a large scale, making the platform respond more quickly and receive emergency messages more stably. The portable mobile production and broadcasting system of digital video also appeared at this conference.

　　Leading the High-quality Construction of Emergency Broadcasting System

　　Driven by the digital wave, the media industry is welcoming unprecedented development opportunities. On the afternoon of March 14th, a media industry theme forum with the theme of "Juli Media Innovative Audio-visual" was held in Shenzhen International Convention and Exhibition Center. Digital video representatives shared in the keynote speech of "Quality Scheme, Leading the High-quality Construction of Emergency Broadcasting System": As a representative enterprise in the field of emergency security, the company is a rare manufacturer in the industry that has emergency broadcasting platform, transmission coverage equipment, password security protection products and receiving terminals at the same time, and it is also the only enterprise in the radio and television industry that has both national secret emergency broadcasting security products and national secret CA, and has passed the commercial certification of the State Secret Bureau and the detection of the General Administration of Science and Technology. In recent years, digital video is also constantly strengthening the scientific research ability in the field of emergency broadcasting, expanding in the direction of scientific, refined and intelligent, ensuring that it can quickly provide new demands for intelligent applications and adapt to new emergency broadcasting scenarios.

　　This forum brings together the backbone of the industry to talk about the new trends, new technologies and new applications of the media industry. Through the experience sharing and ideological collision of mainstream partners, we will share important solutions and practical achievements of the industry, jointly create new value for customers, explore the future development direction of the industry, innovate the audio-visual experience of end users, and inject continuous vitality into future development.

This photo shows the women’s football team of Beijing Normal University in WeChat official account.

The 2023 FISU Football World Cup ended in Jinjiang, Fujian on October 31st, and the men’s team of paulista University in Brazil and the women’s team of Beijing Normal University won the men’s team and the women’s team respectively.

The men’s and women’s finals were held on October 31st. In the first women’s final, the women’s team of Beijing Normal University played against the women’s team of paulista University in Brazil. After the two sides scored twice in the regular time, they made no achievements, and the game entered a penalty shootout. In the end, the women’s team of Beijing Normal University scored five penalty kicks, defeating their opponents with a total score of 7:6 and winning the championship.

In the men’s final, a penalty shootout was staged again, and the men’s team of paulista University in Brazil and the Ukrainian National University of Economics and Business competed fiercely. The two sides drew 1:1 at regular time, and drew a blank in overtime. Finally, the men’s team of paulista University of Brazil won the men’s team championship with a total score of 7:6 after a penalty shootout.

In the third-place battle held on the same day, the men’s team of the University of Uruguay and the women’s team of Bordeaux University of France beat their respective opponents and won the third place in the men’s team and the women’s team respectively.

Another China team, Hohai University Men’s Team, finished eighth in the men’s team, up five places from the last competition.

The FISU Football World Cup is held every two years, and this year is the second. The first four events were held in Jinjiang.

　　A round of jade plate is round, and the Lantern Festival has arrived. Major shopping malls and online stores are carefully designed to be rich in Yuanxiao elements, and posters with large promotions are hung in conspicuous places to attract people to spend; Major time-honored brands have launched Yuanxiao with various flavors to satisfy people’s appetite; All the lantern festivals are ready to create a visual feast for people to take pictures and punch in. In the trend that people are busy paying for the "senses", festivals seem to be just a bright symbol, which puts people in a collective and irresistible consumption boom and writes the face of the times for us. What does the Lantern Festival mean to us? I can’t give an answer instead of this era. People finally got on the modern train, but vaguely lost a sense of belonging and friendship in the process of rapid progress.

　　At this time, looking back at the ancient Lantern Festival seems to be more helpful for us to pick up the remains.

　　Let’s talk about the word "Yuanxiao" first. Yuan, meaning "one", the first month is January of the lunar calendar; Night means night. Lantern Festival is the first full moon night every year. This section represents the revival of all things, and it is also a continuation of the New Year celebrations. Sima Qian founded taichu calendar in the Western Han Dynasty, and listed the Lantern Festival as a major festival.

　　After the Sui Dynasty, the Lantern Festival was called "Yuanxi" and "Yuanye". In the Tang dynasty, it was also known as "Shangyuan", and at the end of the Tang dynasty, it was occasionally called Yuanxiao. In addition to the name change, the activities of the Lantern Festival are also constantly enriched and developed. Since the Tang Dynasty, watching lanterns has increasingly become a necessary item for collective festivals, and the types of lanterns have gradually diversified. From the nine-story lantern wheel in Sui Dynasty to the lantern building in Tang Dynasty, there are lantern trees in Yuan Dynasty, animal lanterns and Aoshan lanterns in Ming Dynasty, all of which enrich the connotation of Lantern Festival. Visiting the lantern market and watching the lantern festival will become people’s entertainment and celebration ceremony.

　　Emperor Yangdi once described the grand occasion of the Lantern Festival in the palace in the poem "Building a lantern in the thoroughfare and rising to the south tower at night": "The Falun Gong turns in the sky, and the Brahman sounds in the sky; The lamp tree shines thousands of times, and the flowers bloom seven times. " During this festival, the emperor practiced Buddhism and prayed for Buddha, which was a lively and extraordinary scene. The heavy lights and trees brighten the night, and it’s beautiful if the fire is blooming! "It’s half a day on the Aoshan Mountain, and you can see the Phoenix Tower." "Aoshan" is a kind of Lantern Festival lantern scene. Thousands of colored lights are stacked into a giant Aoshan lantern as high as "half a day". This scene can be seen several times not only in the palace, but also in the world. At night, outside the palace wall, "a banquet is held in Jinli, and the blue cylinder is bright in the early years", "there are many days for tourists, and the bright moon makes the lights shine" and "the lights are shining and the bright moon comes one by one". At this time, the streets are empty, and the lamp market is as bright as day, even the bright moonlight is worse.

The activities of appreciating lanterns in the Tang Dynasty were extremely prosperous.

　　Lantern Festival has gradually become a place for people’s social entertainment, breaking many taboos. Women and children have also gone out of their homes, "dressed in Chinese makeup, the lights on the sixth street make children." Women who don’t leave the boudoir on weekdays can point incense and thrush, meet their sweethearts and achieve many romantic stories. As described by Xin Qiji in "The Jade Case in Yuan Xi": "The moth and the willow are golden rays, and the laughter is faint and fragrant. The crowd looked for him for thousands of Baidu, and suddenly looking back, the man was there, and the lights were dim. " There is another famous saying: "On the Lantern Festival last year, the lights at the flower market were as bright as day. On the moon, the willow shoots, and people are about after dusk. " Touching agreement and tender love have become an eternal beauty talk.

　　In addition to watching lanterns, another important activity often appears in Yuanxiao’s poems — — Set off fireworks. "Thousands of trees bloom in the easterly night, and the stars are like rain." "Firewood and silver flowers are combined, and the star bridge is locked." Fireworks fly to the sky, scattered like stars and rain, adding a lively noise to the universe in addition to human voices.

　　The ancients looked up at the size of the universe and sent their feelings to the bright moon and stars; Looking down on the prosperity of categories and giving life interest, it shows unique interest and creativity as well as the aesthetic feeling of appealing to both refined and popular tastes in festivals.

　　As an agricultural country, China attaches importance to climate festivals, and the fifteenth day of the first month is regarded as an important node of the lunar calendar. In addition, there were many restrictions in ancient feudal countries. During festivals, people could break the taboos of the past, revel and release the hard work of the whole year into various entertainment activities. Lantern Festival is the combination of heaven and earth, reminding people to respect nature, fear the earth, conform to the laws of nature, constantly create under limited conditions, and condense their seriousness and focus on life in every move.

　　The beauty of poetry is not only that it carries these rich information about the times and life, but also that it can convey the unique and mature aesthetics of Chinese culture. The romance of poetry crosses the long river of time and brings people a touching experience with its conciseness and significance. In poetry, we talk about Yuanxiao, count the changes of customs and regain our cultural memory.