标签归档 上海贵族宝贝论坛

　　() The Record Form of Investor Relations Activities was released on July 25th, and the company was investigated by five institutions on July 21st, 2022. The types of institutions are fund companies and securities companies.

　　The main contents of investor relations activities are introduced:

　　Q: Please tell us about Guansheng’s business.

　　A: The company’s overseas business accounts for as high as 92%, and its main business is concentrated in the automobile aftermarket, which is not the same as the resource endowment of companies mainly concentrated in the OEM vehicle supporting market. In recent two years, the company’s strategic positioning is two-wheel drive in OEM and AM market. The core competitiveness mainly lies in the global smart supply chain wisdom system, and the connotation of this system mainly includes the following three aspects:

　　First, the construction of infrastructure global warehouse network system; We have two large storage centers in North America, two warehouses in Germany and Poland, and a storage center in Mexico.

　　In the future, we will accelerate the layout of the global warehouse network system. The construction of infrastructure is mainly for the sinking of the global market channel. Theoretically, the pulling effect of the global market channel on the gross profit margin is more obvious every level.

　　Second, the global marketing network; The company has realized localized distribution in many countries, and we have localized operation teams in North America and Europe, which solved the problems of poor information and communication cost, and showed the advantages of marketing network during the epidemic, and communication with overseas and customer maintenance were not affected. The areas where the channel end sinks are doing well at present are North America and Europe.

　　3. In the strategic agreement reached with JD.COM last year, Jinghui System provided a lot of help in accurate forecasting and intelligent production scheduling on the demand side. At the same time, we built a big data platform with JD.COM, and the data of our supply chain can be accumulated on the cloud platform. We and JD.COM have a China supply chain center in the global warehouse network system, which is currently fully entrusted to JD.COM for operation and management. At present, these three connotations are the main core competitiveness of the global smart supply chain system, and the construction of the global smart supply chain system can help the products of excellent domestic suppliers go to sea.

　　Sources of future growth: First, it comes from the loading of multiple product lines in AM market. According to our statistics, the compound growth rate of new product lines has reached 35% in recent five years. The second growth is in the domestic market. The average age of overseas cars, especially in developed countries, is between 10 and 11 years, and that of China is about 6.5 years. The replacement cycle of chassis parts is about 6 years. We have been laying the groundwork in the domestic market for a long time and will soon face the outbreak of the domestic AM market.

　　The second big growth comes from OEM market. Overtaking in corners refers to breaking the supplier system of traditional fuel vehicles. Last year, we cooperated with Jin Kang Celeste and Weimar, and we are still negotiating with the new energy manufacturers in the head. Although the proportion of OEM is very low, the growth rate last year has reached 139.4%.

　　Q: What was the proportion of the integration division in the total revenue last year, and did you start to engage in this part of the business after the establishment of the integration division?

　　A: Since its establishment, the company has been focusing on the auto parts industry. At the same time, the company has continuously expanded overseas markets and set up subsidiaries in the United States, Europe and Mexico. In 2013, the company has built a systematic marketing network and channels. Some excellent domestic suppliers do not understand the needs of foreign markets and customers, and the company hopes to promote the development of domestic industries.

　　Therefore, from this stage, the company began to cultivate the integrated product line, which was continuously developed and expanded by the integration working group and gradually hatched. Among the company’s six product series, Guansheng develops, produces and sells constant velocity universal joints, transmission shaft assemblies and hub bearing units; Shock absorber series, rubber parts series and suspension steering series are the cooperation between the company and some domestic high-quality suppliers, and use the company’s global smart supply chain system to empower these suppliers and help their products go to sea. The compound growth rate of these product lines in recent five years is above 30%. At present, the integrated business is gradually growing, accounting for less than one-third of the revenue, and will gradually increase in the future.

　　Q: According to the data disclosed by the company, the fixed assets have not increased in recent years, but the self-owned products have grown quite fast. What are the main reasons?

　　A: Fixed assets will be increased as planned, but it has been delayed to some extent by the epidemic. The utilization rate of our production capacity is above 90%, indicating that the utilization rate of production capacity tends to be saturated, which is the result of our increasing orders in hand and pursuing intelligent scheduling and lean production to continuously improve production efficiency.

　　Q: Can you introduce the supply chain empowerment again, and what additional value can it provide besides providing sales channels?

　　A: The global marketing network in the company’s global smart supply chain system covers more than 120 countries and regions. In many countries, it has localized distribution capabilities and localized operation teams. Global infrastructure construction includes warehouses in eastern and western North America, Germany and Poland, distribution processing Center in Germany and Ningbo Global Supply Chain Center, which meets customers’ flexible one-stop procurement needs. The company has built a data cloud with JD.COM, which is conducive to the accumulation of vertical market and accurate production scheduling on the data side. At the same time, Ningbo Global Supply Chain Center is handed over to JD.COM for operation and management by using the experience accumulated in unmanned warehouse technology and warehousing operation in JD.COM, which better solves the problem of product line loading. Secondly, at the product quality control and testing end, these excellent domestic suppliers can also be helped to meet the access standards of overseas distributors. Thirdly, the difference between Guansheng and other peers is that GSP headquarters has a professional product and data management team to collect information on all models in the global market. Therefore, Guansheng uses many years of manufacturing and management experience and channels to empower suppliers from multiple dimensions.

　　Q: What is the business logic and the logic of selecting product categories?

　　A: Every product we choose will undergo market research and comprehensive analysis. Taking rubber parts as an example, this product is scattered in the field of after-sales segmentation, and the factory is small in scale, but widely used. First of all, we will choose each product according to the market demand, and then we will make a detailed analysis of competitors. If the competition for a product has become fierce, the space for this product will be relatively small, so this is also an important factor in the selection. The reason why we can generate high revenue overseas is that we can judge which products are suitable for which regional markets from the supply chain side, which is the core of our entire business logic.

　　Q: What products are involved in the cooperation with SINOMACH and what are the specific advantages?

　　A: The cooperation with () lies in the layout of new energy vehicles in the future. The main strategic cooperation in the future is hub motor bearing products.

　　Q: Is the mode of cooperation with customers all over the world consistent?

　　A: The actual situation in each country is different, so the model we face in each market is different, which is also the main advantage of our overseas channels. The United States is relatively concentrated, mainly chain stores and large purchasing groups; In recent years, Europe has also begun to tend to this model.

　　Other regions are mainly local dealers, which is very different from the United States. Therefore, there are differences in the product line, because the labor cost in the United States will be more expensive, so it is mainly based on assembly, but other regional markets have both parts maintenance and final assembly products. Chain stores in the North American market do not account for all the sales, and more than half of the sales come from customers at a lower level, which is what distinguishes us from other foreign trade companies.

　　Q: From the public financial statements, we can see that our income this year is considerable. How much of this is the change brought by the business model? What is the composition of profit and what is the contribution of exchange?

　　A: The increase in profit is mainly attributed to the global layout of the company, the increase in gross profit margin, the internal lean production to reduce costs and increase efficiency, exchange rate factors, steel price fluctuations and other factors. The first company has a certain voice and bargaining power in the market; The second company has been promoting lean production, and the modern factory in Nanjing has a team dedicated to improving and continuously improving production efficiency; Third, the recent RMB depreciation has made some contributions; Fourth, the price of steel has dropped, but it is not much different from the same period last year. External factors are one of the reasons, and more is the change of our business model. With the increase of our scale and volume, including the increase of company informatization and lean improvement, the internal efficiency has also been continuously improved. On this basis, coupled with external factors, let our profit rate reflect better. When the situation is bad, we can improve, and when it is good, the improvement will naturally be more obvious. Therefore, the income growth is mainly caused by the improvement of core business and the change of business model.

　　Q: Which do you think we should pay more attention to in two years or so, AM market and OEM market?

　　A: The front-loading market is divided into two steps. For this part of OEM, we have taken a fancy to the rapid growth of new energy vehicles in China. In the short term, it is suggested to focus on the after-sales market first, because this is a very mature system and the OEM market is still in the stage of layout.

　　Q: Will the tram use the transmission shaft? Is it different from the performance requirements of traditional fuel vehicles if trams are also used?

　　A: All new energy vehicles and fuel vehicles will use the transmission shaft, but the performance requirements are really different, and the overall difference is not big. There is a cognitive bias in many markets that new energy vehicles don’t need a transmission shaft. At present, all new energy vehicles will also use the company’s three main products.

　　Q: What are the main supplies for Jin Kang Cyrus Huawei’s M5 model?

　　Answer: Mainly the products of transmission shaft assembly.

　　Q: Your main focus is still on exploring more front-loading markets and more new energy vehicle companies, right?

　　A: The front-loading market is a great force point for us in the future. To sum up, the source of growth is mainly divided into two parts, one is the after-sales market and the other is the supporting market. The after-sales market needs to be interpreted from two aspects. First, multi-product line loading, in addition to the existing own product line and loaded product line, will also load other products, and use the global marketing network built by the company to empower domestic excellent suppliers; Secondly, the outbreak period of automobile chassis system in the domestic market is related to the number of cars in China and the average age of the car, which is 6.5 years. Therefore, it is expected that there will be an outbreak period of replacement of chassis system components in the domestic market in the past two years. In the supporting market, we hope to cooperate with more new energy automakers, and we have taken a fancy to the future development direction of new energy vehicles.

　　Q: What guidance do we have for the future income growth of AM market?

　　A: The compound annual growth rate of our annual reports in the past five years is steady except for the epidemic in 2020. Due to the large initial investment and the loading of new products, it will continue to grow rapidly. The overseas market is increasing steadily, and the domestic market will also have a very high growth rate with the advent of the outbreak period in the past two years. Therefore, the growth logic of AM market has experienced some explosive growth in China, in addition to the loading of multi-product lines and the use of global smart supply chain system for empowerment.

　　Q: Do we have our own products or have a strong technical accumulation to meet the demand of this new energy vehicle?

　　A: The company’s main product line is still concentrated on the parts of the automobile chassis system.

　　Therefore, we have a deep accumulation in automobile chassis system parts. In the supply chain, product research and development, quality control, testing and other deep accumulation. At present, all new energy vehicles are still using these traditional mechanical keys, and some new parts will be produced. In the hub bearing unit, we recently reached a cooperation with SINOMACH in motor bearings.

　　Q: The company’s past history was relatively stable, and this year’s performance was particularly excellent. Is it a performance of internal achievements in the past few years?

　　A: The company’s strategy formulation is more forward-looking. The company began to lay out overseas marketing networks and build overseas localization teams many years ago.

　　When economies of scale are not brought into play, the cost will be relatively high and the profit will be weak. When economies of scale come into play, when the cost of input will not increase greatly because of income, the profitability will increase accordingly.

　　Q: What are the advantages of the company’s products and overseas competitors? Made in China has risen very rapidly in recent years. The company has built a sales system to meet the needs of overseas markets and the dividends made in China. Is this the growth logic?

　　A: You can understand it this way. At present, China manufacturing is gradually replacing overseas manufacturing, and there will be several rapid growth periods in this process. Our new product loading will focus on products that have the trend of replacing overseas manufacturing in China.

　　In the market channel, we don’t position ourselves as a manufacturer in China, so the manufacturer in China is not our competitor, and our competitor is an overseas importer.

　　In the future, more newly loaded product lines will be manufactured by our partners, but product sales is not just an action of selling products. How to turn products into commodities is one of our core competitiveness. First of all, we have the next level of channels overseas and locally. We should have our own brand building, understand the foreign market before we can make reasonable pricing of products, and make a product catalogue, which is a very important threshold from manufacturers to markets. This sounds simple, but if there are thousands of varieties and models of products, there is not a one-to-one correspondence between the after-sales parts and the original parts. For example, one after-sales part product can correspond to several original parts. Although the original parts are one car and one model, the actual difference is not great, and the after-sales products can be directly docked. Whether the details of after-sales parts can be manual or automatic, and when the engine model was made, this is a very high threshold, and many China manufacturers do not have the ability to make their own catalogues. There is a very important measure here, which is to measure the vehicle coverage of manufacturers. Moreover, the sales volume of GSP’s own brand accounts for nearly half at present, and our brand can be found by searching product series in Amazon.com or ebey.

　　Q: How much cheaper are our overseas prices than competing products?

　　A: At the stage when China’s manufacturing has the potential to replace overseas manufacturing, Europe and the United States spend two or three hundred dollars each, while China can achieve fifty or sixty dollars. Therefore, before the United States imposed tariffs, it didn’t play a role for China manufacturers, because the entire industrial chain in China is already very complete, and the price range is also very different. In the future, we should find products with such potential, and do marketing empowerment and market empowerment, so that we can participate in this replacement process.

　　Q: We have accumulated experience through the product of transmission shaft. At present, we are making simultaneous efforts in category expansion and channel sinking. Does the channel sinking company have any plans? Did it go well?

　　A: At present, the channel sinking in the United States and Europe has been completed, and the localization operation in Mexico and Poland was completed last year. Next, we will choose the top 20 countries in the world to set up a marketing network. These top 20 countries have nearly 78% of the car ownership, which can radiate nearly 90% of the car ownership market.

　　So far, it’s going well. We’ve opened points in Mexico and Poland. Before our channels sank, for example, the United States and Germany were developed countries, while Poland and Mexico were developing countries. This model is still no problem. It will be enough to continue horizontal loading in the future, and the successful experience we have can be replicated simultaneously.

　　Q: The replacement demand of domestic new forces for localization in OEM market is very close. At present, the company has cooperated with Jin Kang Sailis and Weimar, which is equivalent to being recognized by the core enterprises. How fast will it enter other new energy vehicle customers? Are the products supplied still the three main products?

　　A: The products supplied are not limited to these categories. At present, we have cooperation with SINOMACH.

　　The future will be considered in two steps. Now, to be an OEM supplier, one must have a quantity, and the other must have an industry position in the pre-installation market. The company’s three main products can generate sales volume, and also gain industry status in the front-loading market. In addition, we are still making some layouts for new energy vehicles in the future. The biggest difference of new energy vehicles is not only the increase in quantity, but also the new technological innovation, which will breed many new parts. These technologies can be manufactured by traditional fuel manufacturers but need new technology investment. For example, recently, we cooperated with SINOMACH in hub motor bearings. Its key technology lies in its extremely fast speed and its ability to meet the characteristics of electric erosion. Once we have this ability, the price can be raised several times. At present, the direct competitors of this product are SKF and Schaeffler. They sell for two or three hundred yuan each, and we can reduce the cost to less than one hundred.

　　The specific selling price will be combined with the sales volume of the product, and the profit of the product will be relatively rich in theory.

　　Q: When can we expect to see the products cooperated with SINOMACH?

　　A: It is still uncertain;

　　The main business of Wenzhou Guansheng Auto Parts Group Co., Ltd. is the research and development, production and sales of automotive transmission system parts. The company’s main products are constant velocity universal joint, transmission shaft assembly and hub bearing unit. Further, the company’s products are sold in six continents: Europe, North America, South America, Asia, Oceania and Africa, and its marketing network covers more than 120 overseas countries and regions. The company has also won the honorary titles of "National Automobile Parts Export Base Enterprise", "Advanced Customs AEO Certification Enterprise" and "China Automobile Parts Industry Famous Enterprise".

　　Details of participating institutions are as follows:

Click "Play" to watch the video.

Minhang District Primary and Secondary School Film and Television Education Seminar and Pujiang Film Microfilm Creation Release

On December 15th, sponsored by Minhang Education Bureau and Film Academy of Shanghai Theatre Academy, and hosted by Pujiang No.1 Middle School, Minhang District Film and Television Education Seminar and Pujiang Microfilm Creation Conference were successfully held in Baihua Theater of Pujiang No.1 Middle School.

Wang Li, Deputy Director of Minhang District Education Bureau (on post), Han Yongsheng, Party branch secretary of Film Academy of Shanghai Theatre Academy, Zhang Meiqin, director of Minhang District Development and Reform Commission, Wang Mingliang, chairman of Jinshan Digital Film Company of Shanghai Education Cinema, Ma Weibao, director of Minhang Station of Jinshan Digital Film Company of Shanghai Education Cinema, Min Xu, service office of Pujin Sub-district Office, Li Jia, Film Academy of Shanghai Theatre Academy, Duan Ran, Chen Yaozhong, Party Secretary and President of Pujiang No.1 Middle School, Wang Meili, Vice President of Pujiang No.1 Middle School and director of Pujiang Film, attended the event. Members of Minhang District Moral Education Management Center, moral education cadres of primary and secondary schools in Pujiang Film, and teachers and students representatives of various awards for Pujiang Film Microfilm Creation also participated in the event.

As a pilot area of film and television education in Minhang District, Pujiang Film has carefully formulated an activity plan and mobilized it widely, and received a total of 23 "micro-movies" works. Movies have not only interpersonal communication and family relations in daily life, but also emotional confusion and self-transformation in the process of growing up.

Awards: Best Actor, Best Film and Best Creativity of Microfilm.

Wang Li, deputy director of Minhang District Education Bureau, and Han Yongsheng, secretary of the Party branch of Shanghai Theatre Academy Film Academy, presented awards to the winners of the "Best Film Award"; Zhang Meiqin, a moral education specialist in General Education, Minhang District Education Bureau, and Xu Hui, head of Minhang District Development and Reform Commission, presented awards to the winners of the "Best Creative Award"; Wang Mingliang, chairman of Shanghai Education Cinema Jinshan Digital Film Company, and Ma Weibao, stationmaster of Minhang Station of Shanghai Education Cinema Jinshan Digital Film Company, presented awards to the winners of the "Best Actor Award".

list of winners

Schools in the district dig deep into the value of film education, improve the construction of film and television education curriculum system, coordinate with the "social classroom" to educate people, make every effort to create a sample of film education in primary and secondary schools, and fully help the healthy growth of Minhang students with ideals, pursuits, feelings and temperature!

Work Report: Relying on "Miniature Management" to Improve the Effectiveness of School Film and Television Education

Let beautiful light and shadow grow together

Zhang Meiqin, a specialist in general education and moral education in Minhang District Education Bureau.

Zhang Meiqin mentioned that Minhang District adheres to the guidance of "healthy children, the future of Minhang", integrates moral education and five educations, forms a work pattern of common concern and support for the ideological and moral construction of minors, and promotes the high-quality development of Minhang education. Starting with the value implication of film and television education, she shared with you how film and television education can promote the organic integration of moral education with the teaching contents of various disciplines, with thematic education, and with practical activities inside and outside the school, thereby empowering young people to grow up, stimulating students’ love for the party, the country and the people, enhancing their understanding and recognition of the "four self-confidences", developing good ideological and moral, psychological quality and behavior habits from childhood, forming a correct world outlook, outlook on life and values, and improving students’ aesthetics and humanities.

Relying on "Miniature Management" to Improve the Effectiveness of School Film and Television Education

Wang Meili, Vice President of Pujiang No.1 Middle School

Wang Meili, the vice principal, shared the "highlight" moment and successful experience in Pujiang film and television education activities with the "miniaturization" management. She mentioned that, based on the superior documents of the city and district, combined with the "Hundred Years of Cultivating People" film sunshine activity carried out in the whole district, all schools in the district cooperated with each other, and through refined management, diversified film and television education methods were used from three aspects: "strengthening mission awareness, division of labor and cooperation", "strengthening innovation awareness, careful planning and effectiveness" and "strengthening quality awareness, and professional participation is the guarantee" to deepen quality education and enhance the effectiveness of film and television education.

School practice sharing: closely following "curriculum education" and optimizing the implementation of film and television education.

Firm and confident, meet a bright future

Chen Yaozhong, Party Secretary and President of Pujiang No.1 Middle School

Principal Chen Yaozhong’s report focuses on the educational purpose of "Let every child confidently move towards the future" and the school’s characteristic "FLAME" course, and reports the exploration practice and effective achievements of Pujiang No.1 Middle School in film and television education from three aspects.

Give priority to me:Collaboration warms the heart, and high-quality courses stimulate project tension

Relying on the resources of parents and communities, the school develops the project of "Career Education Career Forum", combining with film and television education, so that students can further feel the "adult talent" behind their careers, broaden their horizons and promote students to form the consciousness of preliminary planning life development.

Self-confidence is paramount:Teach students in accordance with their aptitude and tell a good red story.

Film education is the infiltration of red culture. The school links the spirit of the times and film and television resources, and the activities are carried out in grades by watching movies, writing film reviews, speaking competitions, film poster design competitions, film dubbing competitions, singing the theme song of red movies, and rehearsing stage plays.

Education-oriented:Enlightening wisdom and moistening heart, film and television education glows with innovative vitality

Film and television education in art class. Let the film and television education keep pace with the times, so that students can learn wonderfully and meaningfully in the art classroom. Teachers brainstorm, bring forth new ideas, and start an interdisciplinary teaching attempt. By popularizing the knowledge of film and television aesthetic education, students can be guided to appreciate classic film and television works, and students’ perception of literature and art can be cultivated. Film and television education is full of vitality.

Micro Forum: Feel the Charm of Light and Shadow

Pujiang No.3 Middle School Zhou Jiayi Moral Education Team

Pujiang No.3 Middle School has selected 100 excellent films with strong ideological and artistic qualities, which promote the national spirit, and formed a "hundred films library" exclusively for students of No.3 Middle School. The school has also developed the "Hundred Movies" course plan, and organized students to complete the observation of hundreds of excellent film works.

Teacher Zhou mentioned that film and television have the function of educating people. In the process of watching hundreds of movies, students can express their feelings by using the Memo of Watching, from which they can standardize their words and deeds, learn the character of movie characters and form a sense of self-discipline. At the same time, a series of original activities such as film dubbing and microfilm shooting also help students cultivate their self-reliance and self-improvement character.

Teacher Pan shared a series of activities carried out by the school by combining after-school service time with film and television education. He mentioned that film and television education has divided different educational themes, allowing students to deeply understand the ideas and connotations of movies. For example, the theme of "My Father and I" is to feel the spirit of striving for our country and internalize our emotions. After-school service is combined with film and television education, and students enjoy it and gain from it.

Mr. Huang mentioned that different films brought him different feelings, and he also learned a lot from these excellent films. He became sunny, confident and brave by participating in the campus speech contest with the theme of film and television, and gained different experiences.

Sitcom: My Tutor Takes Me to the Movie

Xia Mengmeng’s team of teachers and students attached to Shangxi School

A lively sitcom kicked off, and the tutors attached to the school discussed and learned from each other, explored various forms of film and television education activities, and improved the educational effect. From the deduction of teachers and students, we feel the teacher’s intention and affection, which brings children different experiences.

In the school attached to the drama, the tutors worked together to bring students a different viewing experience through wonderful activities in the collision of wisdom. The original campus red sitcom "Echo of the Century", which was performed by students, was derived from "The Founding of the People’s Republic of China". The activity of "Tutor takes me to the movies" has set up an activity platform for students to experience roles, internalize emotions and really enter the film and television works.

Schools in the district fully tap the elements of "five educations" in film and television education, carry out rich characteristic education activities and form teaching cases. I believe these valuable successful experiences and practices will be valuable resources for the follow-up film and television education.

Awarding moment

In this selection activity, nearly 50 cases were received, focusing on the inheritance of red culture, the promotion of artisans’ spirit, and the activities of school tutors. A total of 16 outstanding cases were evaluated, forming the Collection of Excellent Film and Television Education Cases of Pujiang Film. Wang Meili, Vice President of Pujiang No.1 Middle School, and Ms. Min Xu from Pujin Sub-district Service Office presented awards to the award-winning teachers of excellent film and television education in Pujiang.

Project start: "Jin" color film and television studio

Leaders jointly staged to light up the "Jin" color film and television studio project.

Expert comments

Li Jia, Film Academy of Shanghai Theatre Academy

Teacher Li commented on the students’ film and television works from the perspective of film and television major, and we can see the unparalleled creativity of the students in terms of emotional expression, shooting techniques and material selection. She mentioned that while diversified film and television education activities guide students to think about the meaning and value of life, they will also provide valuable talents for the film and television industry, provide students with a platform to show their talents, and meet students’ individual needs to the greatest extent.

Duan Ran, Film Academy of Shanghai Theatre Academy

Teacher Duan affirmed that students can spontaneously explore and focus on the theme in the creation of micro-movies, thus producing works with adolescent characteristics. He mentioned that movie-watching activities can not only learn a variety of knowledge, but also enjoy the charm of film and television, and realize the expansion of courses. At the same time, he also hopes that students can achieve comprehensive growth and cultivate their own aesthetic ability and innovation ability in "moistening things quietly".

Leadership speech

Wang Li, Deputy Director of Minhang District Education Bureau (on post)

Deputy Director Wang spoke highly of the achievements of film and television education displayed by teachers and students in this activity. He mentioned that with the wisdom of front-line teachers and the active participation of students, film and television education will definitely add a touch of bright color to moral education and leave brilliant light and shadow for students’ youth.

Adhere to Lide Shuren and Develop Film and Television Education

Schools should choose appropriate film and television resources and implementation paths according to the characteristics of students’ physical and mental development at different stages, clearly position, define objectives, set courses, reform teaching and improve evaluation, so as to make a unique contribution to film and television education for the country to cultivate new people with all-round development in morality, intelligence, beauty and labor.

Integrating Film and Television Education into Ideological and Political Education

Film and television education is an important way to realize the mutual integration, infiltration and promotion of moral education, aesthetic education and intellectual education, and it is also an important carrier to construct the pattern of "great ideological and political education" in primary and secondary schools. Schools should not only do a good job in top-level design, but also pay attention to the implementation of details.

Enrich the construction of campus culture

Schools should plan, organize and implement film and television education activities together with campus cultural activities, actively carry out activities such as film appreciation, film criticism, film dubbing and micro-film creation, and vigorously create a strong campus film and television cultural atmosphere.

Adhere to collaborative education

Establish and improve the cooperative education mechanism of schools, families and communities, actively mobilize the power of parents and volunteers, carry out some parent-child viewing and parent-child film review activities, and also introduce excellent film and television education resources with the help of the power of streets or communities.

This theme seminar allows us to see the development and innovation of film and television education, constantly write colorful chapters of moral education on campus, and bear fruitful results, and even see new ways of ideological and political education and cultural soul-building. Through the screen light and shadow, students can internalize their emotions, learn more and enjoy it, which is praised by moral educators in Pujiang films!