标签归档 上海中低端龙凤

Ti mo Feng, an original fighting fish sister: What has she experienced from being a star to being ignored?

Original title: Ti mo Feng, a fighting fish sister: What has she experienced from being a star to being ignored?

Nowadays, with the development of the Internet, many online celebrity make more money than stars. In order to make money and gain popularity, many stars have to go to online celebrity to sell goods.

For example, Li Jiaqi and Wei Ya are well-known anchors, and they often see many different stars in their appearances.

Although the boundary between online celebrity and the stars has been blurred now, two or three years ago, online celebrity’s position was far less than that of the stars.

It was not very popular to sell goods in front of the camera, so many online celebrity wanted to be popular, and they had to have a certain talent to enter the audience’s sight.

Therefore, it was not easy for online celebrity to surpass the stars, but one person did it.

This person is Ti mo Feng. Speaking of Ti mo Feng, I believe many people will think of a jingle.

"King of Heaven covers the earth, Teemo is 1.5 meters tall." This is the height that the majority of netizens ridicule Ti mo Feng. It used to be known by both adults and children.

This sentence can also be regarded as a symbol of Ti mo Feng’s red-hot period. Although Ti mo Feng is not tall, he is only 1.5 meters tall, but his popularity is very high.

Just like Pan Changjiang’s famous saying "Concentration is the essence", Ti mo Feng is a typical one. He is not tall, but his talent and appearance are quite good. Jiao Jiao’s small size gives people a bright feeling.

At the peak of Ti mo Feng, he was once a star, and many well-known variety shows invited Ti mo Feng.

In an era when online celebrity was far less than a star, the appearance of Ti mo Feng broke this situation.

Many netizens have said that stars are so much, online celebrity can also have spring, and red fruit stars are not a problem.

However, Ti mo Feng, who was once red to purple and even gave a solo concert, has disappeared in recent years and nobody cares.

Although Ti mo Feng is a online celebrity, his education is still good. He studied broadcasting at Beijing Normal University Zhuhai Branch.

It is because of my major in broadcasting that I laid the foundation for Ti mo Feng to become a female anchor.

At school, Ti mo Feng often participated in singing competitions, and her voice and singing ability were recognized by vocal music teachers.

Ti mo Feng, because of her good looks, began to appear in the camera slowly, and sang in the camera every day.

However, the road to online celebrity is not very easy. Like most people, the number of people in Ti mo Feng’s appearance room is pitifully small.

However, Ti mo Feng didn’t give up, but insisted on making a mirror. Because he likes music, he likes to share his songs with everyone.

Ti mo Feng is very beautiful, plus she is petite, cute and has a nice voice.

After a long time, Ti mo Feng’s fans became more and more popular, and a song "Chicken Beeping" was loved by the majority of straight men.

Gradually, Ti mo Feng became a living signboard of the platform of fighting fish at that time, and later it was firmly seated as a "fighting fish sister".

Although Ti mo Feng’s popularity at that time was not lost to the stars, Ti mo Feng was always online celebrity, and there was no masterpiece, and all his works were covers.

After having a high popularity, Ti mo Feng wants to try to get rid of his online celebrity identity and formally transform into a star.

Ti mo Feng used to cover other people’s works, but after he became a star, Ti mo Feng began to produce his own original works and gave a solo concert.

Because of the busy transition, Ti mo Feng’s appearances have decreased. The difference between online celebrity and the stars is that online celebrity is more grounded, and he is familiar with his face by appearing in the camera.

With the decrease of Ti mo Feng’s appearance times, Ti mo Feng’s popularity slowly began to decline.

However, everything comes to him who waits. Because of his hard work, Ti mo Feng finally produced an original song of his own, The Girl of Buddhism.

I believe many people have heard this song, and its brisk tone is in line with Ti mo Feng’s style.

With the pop-up of the song "Buddhist Maiden", Ti mo Feng has officially entered the entertainment circle.

Ti mo Feng became the invited guest of various parties and variety shows. Even "Happy Camp" and "Everyday Up", a variety show that stars want to go to, have also invited Ti mo Feng.

For a time, Ti mo Feng overshadowed the stars, and even when many programs were promoted, they all used Ti mo Feng to win popularity.

However, online celebrity and the stars are different after all. As Ti mo Feng enters various variety shows and shares the stage with many stars, Ti mo Feng’s shortcomings are also exposed.

The first is the problem of height. The stars in the entertainment circle are generally 1.6 meters tall, and Ti mo Feng, who is 1.5 meters tall, loses in size.

In addition to height, temperament and face value have been hanged by many stars. In this way, Ti mo Feng’s transformation is stuck between online celebrity and the stars.

On the road of transformation, Ti mo Feng didn’t succeed in the end. Later, he even canceled his contract with Banghong’s own camera platform.

Without the blessing of the platform, coupled with the failure of transformation, Ti mo Feng slowly disappeared, and there was no news.

Nowadays, Ti mo Feng has dropped out of the audience’s sight, and even when the network appeared so hot, Ti mo Feng didn’t appear.

Some netizens speculated that Ti mo Feng had earned enough money to retire, but some netizens said that it was because Ti mo Feng had lost his popularity, and the result was the same whether he came out or not, so he might as well disappear.

Editor in charge:

Looking at the Spring Festival file from the hot search: Is this year’s Spring Festival file more "hot"?


Special feature of 1905 film network This year’s Spring Festival box office broke through 6.7 billion, which is a good start for the whole China film market. In addition to the crowded cinemas, social media is also very lively. Hot searches related to various movies emerge in an endless stream, and netizens actively participate in the discussion, making the atmosphere of the Spring Festival file even hotter. I can’t help but wonder, compared with previous years, is this year’s Spring Festival hot search hotter?


According to a statistic in Weibo, the number of hot searches on topics related to the Spring Festival stalls this year has exceeded 1,300, with nearly 200 a day, more than double that of the same period last year. There is no doubt that from the aspect of hot search, this year’s Spring Festival file is far more lively than in previous years. Zhang Yan, a film critic, also laughed at himself. As a film media person, he usually turns on his mobile phone to brush Weibo, and he feels forced to go to work.



While the number of hot searches has greatly increased, the topics are also very wide. What exactly are we talking about? Zhang Yan used eight words to describe the topic of discussion — — "the gods fight and are full of fun."



@ Zhang Yan:"The fight between immortals" comes from the creative side, and many of them are the speeches of our filmmakers themselves. Then the other part, that is, our audience, has quite a few ordinary users. Their feedback on a movie is not just a small one, but also professional and interesting, so I say "interesting".



Judging from the hot search of filmmakers, there is an interesting phenomenon this year. In previous years, it was generally easier for actors to get hot search, but these directors have also become hot search physique, and their popularity is not lost to the actors in their films. For example, "Why did Zhang Yimou give up the whole film to the end" and "Frant Gwo said that he would do his best to be better", these hot searches not only pay attention to the director, but also discuss the film from the perspective of production.



Judging from the object of hot search itself, Zhang Yimou didn’t choose to let "Man Jiang Hong" be a mirror in the end, but also gave us a good example of commercial films. Manjianghong itself is a fast-paced feature film, and it is not advisable to sacrifice the rhythm of the story for the stylized expression of a mirror to the end.



Similarly, Frant Gwo showed his understanding of commercial films when he made them. From Wandering Earth 2, Frant Gwo attracted more and more attention. Hot searches such as "Frant Gwo, have you finished shooting Ball 3" and "How can you sleep in Frant Gwo" are "reminders" for the audience to express their love for The Wandering Earth. As a matter of fact, Frant Gwo often works until the wee hours, doing his best for this film.



The above topics and Cheng Er-related hot searches, "Deep-sea Master Creation Response Animation for 7 years" and other hot searches all express their love for the director, which also shows that the audience’s focus is always on the work. Of course, besides the director, the actors are also concerned. For example, "Director Cheng Er suggested being alone occasionally" mentioned both Cheng Er and YiBo. There are also many discussions about YiBo’s acting skills in the film.



@ Zhang Yan:Because Cheng Er is such a director who can train actors very well, the foundation of YiBo’s first step from an idol to an actor has been laid, and fans are no longer only concerned about the daily things of his life. I think these are very very good phenomena.

"It’s funny to reflect on yourself" and "What you are like" are the praises of these two beloved actors. Shen Teng and Lei Jiayin are both actors with high national standards, and their performances in their new works naturally attract much attention this time. In addition, there is such a topic as "Liu Peiqiang was born", and the role is not the actor. This is undoubtedly the recognition of the film and the role. For actors, it is also an honor to see their characters deeply rooted in the hearts of the people.



In addition to the hot searches of directors and actors, we can also see many audience-related hot searches — — "The scientist daddy explains the wandering earth by hand" and "crying and laughing after watching it", etc., which reflects the audience’s participation in the interaction with the film. The professionalism shown by many viewers in the discussion makes people have to admire that "this audience is very good." For example, the scientist dad made a good science popularization for the film through hand painting, so that more people can understand the science behind it; There are also many enthusiastic audiences who sent suggestions to Guo Fan, such as shooting around Lagrange point … … These audiences not only watch movies, but also see every link of the whole film industry, which also gives creators a stronger motivation.



The most original power of hot search is the power of the audience. We can feel that the audience’s desire for communication is stronger than ever. The active participation of the audience made the whole Spring Festival stall in a lively atmosphere, and also made many filmmakers put down the stones hanging in their hearts: there is no doubt that the audience still loves movies, and in the following schedules, the audience is still willing to go into the cinema to watch movies and discuss movies on social networking sites.


Rush to the hot search! She was less than two years old and died of a rare disease.

  On the evening of March 27th.

  # The giant panda died #

  Rushed to Weibo for hot search

Rush to the hot search! She was less than two years old and died of a rare disease.

  That evening

  China Giant Panda Protection Research Center released a message.

  Giant panda "Qingnian", female

  Born on June 21, 2022

  Panda Center Wolong Hetaoping Base

  Intussusception due to rare intestinal obstruction

  The condition is extremely critical

  He died on March 23rd after being rescued.

  According to reports,

  Since the onset of "Qingshi" on March 2,

  Repeated consultations with hospitals such as Huaxi.

  The operation of intestinal obstruction was successfully completed on March 5th.

  In the process of recovery

  "Qingnian" suddenly intussuscepted again and caused secondary obstruction.

  Emergency surgery was performed on March 17th.

  The necrotic intestinal segment was successfully removed.

  soon afterwards

  Although the expert team takes care of it 24 hours a day

  But it still failed to retain the life of "Qingnian"

  China Giant Panda Conservation Research Center said

  The disease is ruthless, and the dead are gone.

  I only wish "Qingnian" rest in peace.

  future

  We will continue to explore

  Methods for preventing and treating acute abdomen of giant pandas

  Continuously improve the medical level of giant pandas

  Do your best to ensure the safety of giant pandas.

  A little more news.

  Giant panda intussusception

  It is a more dangerous acute abdomen than intestinal obstruction.

  It is a part of intestinal tube and its mesentery inserted.

  In the intestinal cavity connected with it

  Causing intestinal contents to pass through obstacles

  It is easy to cause intestinal perforation, intestinal necrosis and peritonitis.

  Even shock.

  The rescue time is very short

  There is no sickness on the panda planet.

  "Qingnian", go all the way.

  Comprehensive China Giant Panda Protection Research Center WeChat WeChat official account, @ CCTV News, Weibo Hot Search

[Editor in charge:

]

Zhang Weiwei Harvard Speech: Dispelling the Dark Clouds over Sino-US Relations

  On the afternoon of October 15th, local time, the forum "China’s Economic Development and Sino-US Relations" was held in Harvard University. This forum is sponsored by the Shanghai Municipal Government Information Office and China Research Institute of Fudan University, and supported by Kennedy School of Harvard University. Joseph Nye, former Dean of Kennedy School of Harvard University, Zhang Weiwei, Dean of China Research Institute of Fudan University, Robert Kuhn, a famous expert on China, and Sir William Geoffrey Ehrman, a professor at Harvard University delivered keynote speeches at the forum. This article is a speech by Professor Zhang Weiwei.

  Professor Zhang Weiwei gave a speech at Harvard University.[It is impossible to win a trade friction with the world’s largest consumer market]

  I am very glad to hold such an international forum at this critical moment in the development of Sino-US relations. Thank you for your distinguished guests and well-known scholars. Your arrival has made this forum full of splendor.

  More than 40 years ago, in January, 1976, Time Magazine first published China leader Deng Xiaoping as a cover figure, and at the same time asked a question in large font beside his image: "China: Friend or Enemy?" (China: Friend or Foe? This shows that the United States at that time, after the death of Premier Zhou Enlai and when President Mao Zedong was seriously ill, was full of uncertainty about how Sino-US relations would evolve. But more than 40 years later, many Americans still seem to ask this question today: "China: Friend or Enemy?"

  Forty years later, many Americans are still asking this question: "China: Friend or Enemy". Recently, many American friends and American experts in China are saying that the mainstream of American society is becoming more and more negative and even hostile to China, and many people who are usually friendly to China are afraid to speak out. The recent speech by Mr. Burns, the vice president of the United States, gives people the impression that China is already an "enemy", even a terrible enemy. He thinks that China is interfering in the internal affairs of the United States and even "wants to change the president of the United States". In fact, this is the idea of many Americans, especially many Harvard people. (Laughter)

  Personally, I hope these are all "fake news". After all, in the past 40 years, various exchanges between China and the United States have increased hundreds of times: taking the trade between the two sides as an example, the trade volume between China and the United States in 2017 was 233 times that of 1979. The exchange of personnel between the two sides has also grown from scratch. Today, 14,000 people travel between China and the United States every day, and a plane flies to the other country every 17 minutes. Of course, due to the unwise Sino-US trade friction initiated by President Trump, the number of China visitors to the United States dropped by more than 40% during the National Day Golden Week in China.

  I want to add here. China’s domestic consumption this year is nearly 6 trillion US dollars, which is calculated according to the official exchange rate of US dollars. If calculated according to purchasing power parity, the consumer market is bigger. In other words, China is already the largest consumer market in the world. Trade friction with the world’s largest consumer market is impossible to win.

  I also know that some people are still cautiously optimistic about Sino-US relations, and there are more and more people in American society, especially young people, who care about China. In many states and cities that have frequent exchanges with China, people from officials to business circles are very friendly to China. The latest survey of American Chamber of Commerce in China also shows that despite the Sino-US trade war provoked by President Trump, most American enterprises in China continue to be optimistic about China, and one third of them plan to further increase their investment in China.

  Which view is the mainstream, we can observe it for a while. Even if the pessimistic view is in the mainstream for the time being, we don’t need to be overly pessimistic. After all, there is a philosophical saying in English: Things may have to get worse before they get better. China people also have a similar expression, which is called "Good things grind more". This is in line with the dialectics of the development of things. Only by constantly overcoming problems and contradictions can we achieve mutual understanding and win-win cooperation. This also makes our communication at Harvard University particularly meaningful.

  We need to face up to problems and communicate frankly. Only in this way can we help to dispel the dark clouds over Sino-US relations as soon as possible and put our bilateral relations on the road of relatively healthy development. Therefore, I will put forward my views frankly and be willing to answer any questions you have. I emphasize "any question" and there is no taboo.

  [The thinking logic behind the three cognitive misunderstandings of China in the United States is that you lose and I win, and zero-sum game]

  I want to talk about three misunderstandings about China in the United States:

  One of the cognitive misunderstandings: the so-called "Thucydides Trap", that is, the conflict and even the war between a big and emerging country is inevitable.

  The second cognitive misunderstanding: China wants to sell the China model to the world.

  The third cognitive misunderstanding: China pursues expansionism.

  Limited by time, I am not going to discuss every misunderstanding in detail, but I hope to reveal the cultural logic behind these misunderstandings, so as to deconstruct them in a wider scope.

  Let’s go back to the question of "China, friend or enemy". With all due respect, there is a typical western or American thinking logic behind this problem. The biggest characteristics of this logic are black and white, either/or, you win or lose, and zero-sum game.

  Similarly, former US President George Bush said, "With us or against us"; There is also the assumption of the trade dispute between President Trump and China: China’s trade surplus means that China has benefited and the United States has suffered greatly.

  In my personal opinion, two Harvard professors who are far wiser than these two politicians don’t seem to have got rid of the same logic. I mean Professor Samuel Huntington, who put forward the "Clash of Civilizations" many years ago, and Professor Graham Ellison, who put forward the "Thucydides Trap", although Professor Ellison’s original intention was to avoid the conflict between China and the United States. I think the logic behind these two views is still a zero-sum game. You win and I lose, but the rise of one party must be at the expense of the decline of the other.

  China has an ancient civilization with uninterrupted history, and our political and cultural traditions seem to be more tolerant and calm than those in Europe. We have always believed that each inch has its own strengths, while each inch has its own shortcomings. Different civilizations and nationalities can learn from each other, learn from each other’s strengths, and finally achieve a win-win situation.

  If we ask questions from the perspective of China’s political culture, we may not ask "Is this country a friend or an enemy" but "Is this country a friend or potential friend? )”。

  In other words, in China’s political culture, especially in the political tradition of dealing with state-to-state relations, all countries are friends now or in the future. We do not draw a line by ideology or political system. Even though the relationship between a certain country and China is difficult for various reasons, we firmly believe that we can finally create conditions to turn our enemies into friends. In my opinion, the biggest feature of China’s foreign policy today is to deal with all countries and strive to become friends and partners with all countries.

  Through the literal differences between "friends or enemies" and "friends or going to be friends", we can see the differences between Chinese and western political and cultural traditions, especially religious traditions.

  There have been thousands of years of religious wars in European history, and countless wars have been fought between different religions and different sects within the same religion. In contrast, there are various wars in China’s history, but there are few religious wars. To a great extent, I personally think that this huge difference is related to the monotheistic tradition in the West. The monotheistic tradition often means: you have different beliefs from mine, you are a heretic, I am right, you are wrong and even evil, and I must make you like me, otherwise you are my enemy.

  In contrast, China’s religious tradition is inclusive and comprehensive in nature, so in the history of China, Confucianism, Buddhism and Taoism blended and complemented each other, which enabled China to successfully avoid the suffering of a long-term religious war, which is probably one of the main reasons why China’s civilization lasted for thousands of years without interruption.

  In those days, Voltaire, Leibniz, Spinoza and other European enlightenment thinkers highly admired and praised China’s tradition, which they called "natural religion", that is, the great tradition of being close to nature, non-political and non-zero-sum game.

  Of course, another feature of China’s religious tradition is that religion is not allowed to interfere in politics, so China has a long tradition of separation of church and state, which we are proud of.

  Because of this, if we look at the so-called "Thucydides Trap" from the Chinese perspective, we will find that the 16 cases cited by Professor Ellison are almost all countries that believe in either-or, zero-sum games in western political culture. It is unconvincing to compare this situation with China, a country that doesn’t believe in zero-sum games. In other words, "Thucydides Trap" (one of the cognitive misunderstandings) obviously does not apply to China.

  Similarly, there is no missionary tradition in China. China never wanted to change other people’s beliefs or impose his own model on others. If many developing countries look to the China model today, it is largely because they have tried the western model and failed, even a very painful failure, so they want to get inspiration from China’s experience. This is an exchange of development experience, which is beneficial to developing countries, western countries including the United States and the whole human society. In short, the cognition that China wants to sell his own model (the second cognitive misunderstanding) is also difficult to establish.

  I would also like to point out that in Professor Ellison’s 16 cases, all the countries that started wars were superstitious about military conquest. This is also a major difference between Chinese and western political history.

  Empires in European history are basically military empires, and conquering other countries by force is part of their belief. The rise of the European Empire has always been accompanied by colonial wars, and it was only after two world wars that it learned from a painful experience and embarked on the road of peaceful integration.

  China has no tradition of western militarism. When Zheng He went to the Western Ocean in the first half of the 15th century, the displacement of his capital ship was 100 times that of the Santa Maria in discovery of america, Columbus some 80 years later, but China did not colonize other countries. China is a nation that built the Great Wall, which is a defense system, not an attack system.

  Around 1890, when the United States became the largest economy in the world, it launched the Spanish-American War and occupied Spanish colonies such as the Philippines and Cuba. In contrast, China became the world’s largest economy in 2014 at purchasing power parity. With China’s military strength today, China may be able to recover all the south island reefs occupied by neighboring countries within 24 hours, but China has not done so, but advocates resolving differences through negotiations.

  We can also trace back to 1964, when we first started to possess nuclear weapons, when China announced that it would not be the first to use nuclear weapons and would not use nuclear weapons against non-nuclear countries. If all nuclear-weapon States can do this today, our world can be free from the fear of nuclear war today.

  It is obviously absurd for American media to describe such China as bellicose. It was only from the repeated western invasions in China’s modern history that he realized that without strong national defense, he would be trampled upon, so he began to pursue the goal of national rejuvenation and strong national defense, and achieved great success. Today, China people have great confidence in their national defense capability, and China will not accept any country’s challenge to China’s core interests. In a word, China’s view of pursuing expansionism (the third cognitive misunderstanding) is obviously untenable.

  This reminds me of the British philosopher Russell’s visit to China about a century ago. At that time, the western world had just experienced the painful First World War. He deeply reflected on the tradition of advocating violence in western culture and highly praised China’s tradition of advocating peace. However, at that time, many intellectuals in China lost their necessary cultural confidence because their country was defeated by western powers again and again. Russell farsightedly pointed out that one day, when the Chinese people have enough self-defense ability, China people’s culture of advocating peace will benefit the whole world.

  Personally, I think this is largely the situation in China today. Through decades of unremitting struggle, China has developed economically and gained sufficient self-defense capability, but China does not invade other countries, and certainly does not allow other countries to invade China. On this basis, we promote peace and development around the world, including the "One Belt, One Road" initiative to jointly build and share. We advocate the establishment of a new type of relationship between major powers and jointly build a community of human destiny.

  It is better to make a wise choice of win-win cooperation than to make a stupid choice of cold war.

  We are at a critical moment in historical development, and our choice will become very important. We see that there is a force in the United States that wants to pull Sino-US relations into the Cold War. This is not in the interest of the United States, nor is it in the interest of China and the whole world. I remember Professor Joseph Nye once said when discussing soft power, declare China as the enemy, and China may become your enemy. This possibility does exist, but we don’t want it to happen. We are gathered at Harvard University today to avoid it.

  The key for Professor Zhang Weiwei and Professor joseph nye to answer questions from the audience is to make a wise and win-win cooperation choice instead of making a stupid cold war choice, so that China and the United States can get rid of the shadow as soon as possible and embark on the road of win-win cooperation. The interests of China and the United States, the two largest economies in the world, have been closely tied together, and seeking common ground while reserving differences and win-win cooperation are the only correct choice.

  China has no difficulty in this choice, because there are genes in our culture that are harmonious but different and win-win cooperation. In fact, in the process of its own rise, the United States has also demonstrated such an inclusive culture. Franklin, one of the founding fathers of the United States, studied the works of Confucianism in China very seriously. He believed that human beings "need to reach the perfect acme of wisdom through Confucius’ moral philosophy" (Confucius’ moral philosophy was “the gate through which it is necessary to pass to arrive at the sublimest wisdom ”)。 Thomas Jefferson, John Adams, Thomas Payne and other American founders all drew a lot of wisdom from Confucianism.

  Similarly, China has also learned a lot of knowledge and wisdom from the United States in the process of its rise. We have been learning from the United States, and we are still learning from the United States, and we will learn from the United States in the future. But this is not copying the American model, copying other people’s models will never succeed, and American friends present here will agree that there are many problems in the American model itself.

  In this sense, our vision is beyond the American model. We have carried out the largest reform and exploration in the history of mankind on the land of China, and there are many successful experiences in this process, many of which, in my opinion, are worth studying and even learning from American friends, especially the experience of harmony without difference and win-win cooperation.

  We hope that the United States can understand China objectively and realistically. We are not begging the United States to do so, and we will never beg the United States to do so, but believe that it is in the interests of the United States. I once told reporters in The New York Times that if we earnestly explain China to you again and again, and you still don’t want to understand China objectively, then we really have no choice. We don’t really care. We will let you continue to wander in the dark, and you will regret it in the end, not us.

  World history has entered a critical moment. We should prevent any efforts to push Sino-US relations to the cold war. The Cold War was based on a balance of terror, the so-called MAD (mutually assured destruction). This choice will have extremely serious consequences for both sides and the world, even what Mr. Russell called "madness."

  Today, we can choose MAP (mutually assured prosperity) which is 100 times better than MAD. This choice will bring more peace and prosperity to the Chinese and American people and the whole world. If we can take a more courageous step forward and work together to build a community of human destiny, then the relationship between our two countries will develop better and smoother.

  Finally, thank you again for this opportunity, so that I can directly introduce China’s cultural traditions and discuss Sino-US relations in the forum of Harvard University, and at the same time, I also put forward my frank views on the expositions of three Harvard professors with global influence. I also hope that my speech today will not be interpreted as "interfering in the internal affairs of the United States." Thank you! (The audience laughs and applauds warmly)

Bring "light" to the disaster area and send new year’s goods. China soldiers spent New Year’s Eve like this.

Special topic: unity is strength, freezing disaster prevention

  The air force took off again to send "light" to the disaster area


  Wuhan, Feb. 6 (Shen Jinke, Li Cheng) Feb. 6 is the New Year’s Eve of China. In order to bring "light" to the people in the disaster area on New Year’s Eve, China Air Force took off five large transport planes again on the morning of the 6th, and airlifted 150 tons of candles from Shijiazhuang to Guiyang, Changsha and Nanchang respectively.


  According to the spirit of the Party Central Committee’s instructions on ensuring transportation, power supply and people’s livelihood, China Air Force attaches great importance to the work of air transportation lighting and communication facilities on the eve of the Spring Festival. The air force transport plane troops charged ahead and bravely shouldered heavy burdens. At 4 o’clock in the morning on the 6th, three units ordered to airlift 100 tons of candles to Guiyang, Changsha and Nanchang began to prepare for the flight. At 7: 05, more than 50 pilots bid farewell to their relatives who were preparing to spend the New Year together and were ordered to take off urgently.


  At 19: 05 on the 6th, at the request of Fujian Province, the Air Force dispatched two large transport planes again to airlift 50 tons of candles to Fuzhou.


  At 13: 50 on the 6th, the author connected with Li Qinghua, director of Jiangxi Domestic Trade Industry Management Office. Li Qinghua introduced that at 13: 30, the Air Force transport plane landed safely at Nanchang Airport and handed over 1 million candles to Jiangxi Province. They will deliver the candles to Nanchang, Ganzhou and Jiujiang in the first time, and then the local authorities will "express" them to thousands of households.


  At 14: 15 on the 6th, the author was informed that, in order to help the disaster-stricken areas to resume communication, so that the people in the disaster-stricken areas can listen to greetings from distant relatives on New Year’s Eve, the Air Force transport aircraft unit also took off from a military airport of the Air Force on February 5th, and flew to Harbin, Shenyang and Hohhot after more than 6,000 kilometers of air flight, loading three emergency communication vehicles supported by the local government and airlifting them to Wuhan and Guiyang. This was the first batch of communication equipment airlifted to the disaster-stricken areas.


  A group army aviation regiment of Guangzhou Military Region delivers new year’s goods for "snow island"


  Guilin, Feb. 6 (Zhang Kejin, special correspondent of Su Fei, Zhong Youguo) At 9: 00 a.m. on Feb. 6, Guilin Liangjiang International Airport, three military transport helicopters of a group army aviation regiment in Guangzhou Military Region were ready to go.


  With the command of the tower, under the leadership of Song Danmin, deputy head of the regiment, three iron eagles took off with a large number of relief supplies, and reporters went at random.


  The destination of this trip is Chetian Township, Ziyuan County. The continuous snowfall since mid-January has turned this place into a "snow island". As the year is approaching, the villagers are short of food, oil and warm clothes, and their normal life is seriously threatened.


  After receiving the task, You Haitao, the commander of the group army, and Yue Shixin, the political commissar, made careful plans and decisively decided to implement airdrop replenishment.


  The reporter saw that the helicopter was carrying bundles of cotton quilts, boxes of instant noodles, meat, fish, cooking oil, etc., mainly for the new year’s goods purchased by governments at all levels for the victims.


  After more than an hour, the plane entered the territory of Chetian Township. At this time, the weather is getting worse and worse, the clouds are getting thicker and thicker, and the cabin is blurred. This can make the comrades of the crew make a mistake, and victory is in sight. If we return here, the work done in front will fall short. Everyone was unwilling to fail. They lowered their flying height again and again, and repeatedly searched for the launching point.


  After several searches, the airdrop field at the top of the mountain finally caught everyone’s eye, and the villagers had already stood there looking forward to it. The helicopter lowered its nose and flew to the airdrop point. Two minutes later, the helicopter hovered 5 meters above the airdrop point. Pilots and mechanics in the back cabin forcibly opened the hatch and pushed bundles of relief supplies out of the cabin.


  Comrades of the crew told reporters that we should strive for more flights today so that the affected people can have a happy year. The reporter looked down and saw the cheering people on the ground waving their thanks to the plane.


  Longyan detachment of armed police received a new task.


  Longyan, Fujian, February 6 (Ye Hailian) On the New Year’s Eve, officers and men of the Longyan detachment of the Armed Police have hung up red lanterns to prepare for the arrival of New Year’s Eve.


  At 12 noon, Longyan municipal government called, and Changting, Shanghang and Wuping counties were affected by freezing rain, resulting in a large-scale power outage and power shortage, and more than 16,000 households could not supply electricity normally, requiring the detachment to quickly send officers and men to assist the Municipal Electric Power Bureau in power repair.


  "The people need us to go!" Without saying a word, more than 200 officers and men packed their bags and rushed to the front line of disaster relief. Most of them were recruits who had just joined the army for less than two months, and the training task for recruits had just completed one third. For them, the task in this special period was difficult.


  In Changting County, which suffered the most, more than 100 officers and men were divided into 8 groups, which were responsible for the emergency repair of power from Niu Ling, the ancient town of Changting County, to Qingshan Village for more than 15 kilometers. In order to carry the new electric poles up the mountain, their first task is to clear a walking road. The trees on the mountain have been covered with ice for a long time, and they have been broken into pieces, and they are everywhere. The original path has long since disappeared, so the officers and men can only open the way again.


  A small broken wood can be sawed in a few seconds, because it is covered with a thick layer of ice, and it will take several minutes to clean it up. The splashing smoothies splashed all over the officers and men’s faces, and when they were warm, they melted into their clothes, with sweat in them, emitting clouds of hot air. Some officers and men’s hats were frozen with icicles nearly a centimeter long.


  In the face of difficulties, officers and men can’t care that today is New Year’s Eve. Lin Yiguang, the political commissar of the detachment, and Lin Zhongmin, the deputy detachment leader, have arrived at the army from different places with their new year’s goods, and are preparing to celebrate the festival with their husbands, but they did not expect to be empty. The soldier Huang Dechen’s hometown is in Changting County, less than 5 minutes away from the army camp. In order to fight the disaster, he even dared not call home. No one among the new soldiers dares to mention that today is the New Year’s Eve, because they are all away from their hometown for the first time, and they are the darling of their parents. They are afraid that mentioning the Spring Festival will make them homesick and cry, and they are afraid that the disaster relief work will be affected.


  With the full efforts of the employees and officers and men of the electric utility company, the city has cleared about 8 kilometers of uphill roads, newly erected 15 electric poles, and repaired more than 1,000 meters of lines. More than 15,000 households have obtained basic lighting electricity, and all tasks are expected to be completed on the seventh day of the first month. More than 200 officers and men of the Armed Police will continue to fight against disasters until the line is completely back to normal.


  A certain unit of the Second Artillery Corps made the masses watch the Spring Festival Evening.


  Wan ‘an, Jiangxi, February 6 (Cao Fan) February 6 is the New Year’s Eve. The officers and men of a certain unit of the Second Artillery Corps have been working all day for the homes of the affected people in Jiangxi to light up as soon as possible!


  After receiving the order at 4 am on February 4, this unit immediately dispatched and rushed to the disaster relief site more than 200 kilometers away. The task they face is: to send the components of transmission towers (four in total) to the top of the mountain, and to climb five mountains as far as possible.


  Due to the blizzard, the original road on the mountain could not be found. After the troops arrived, they first used sickles and shovels to open a road. It is not easy to carry heavy steel from the winding mountain road to the top of the mountain when it rains and there are avalanches and stones falling overhead from time to time, let alone under such conditions. In order to save time, the officers and men are reluctant to go back to the temporary station for lunch, and they all eat the box lunch sent up the mountain on the spot.


  The author suddenly heard a scream when interviewed on the spot. It turned out that a soldier fell on the road and the steel plate was pressed on him. The author asked him why he carried two steel plates. He said that he had great strength, and one came too far, which was a waste of time. He carried two steel plates at a time and tried to make people use electricity as soon as possible.


  Because the local power supply has not been restored, on New Year’s Eve, the army sent a cultural car with its own electricity and a big screen TV to broadcast TV in Xingguo Square in Xingguo County, and more than 3,000 people watched the Spring Festival Gala.

Editor: Li Dan

How big is the gap between exercising and not exercising after 10 years?

Song of Wen |

Did you exercise today?

A few days ago, when chatting with me, my friend said that all my colleagues who had not seen each other for months because of the epidemic were "greatly changed" after returning to work.

Most people often collapse in bed during their stay at home. Every day, they have a lot of fish and meat. After several months, they have gained a circle of fat and their spirits are a little sluggish.

However, a few people actually made exercise plans for themselves during the isolation period, doing exercises and practicing yoga every day. After several months, they not only lost seven or eight pounds, but also had a better mental state than before.

I have to sigh, life with exercise and without exercise is really different!

Exercise without exercise is really different.

Recently, a news about "Adele’s weight loss" appeared on Weibo Hot Search.

As a female singer who made her debut at the age of 19 with her talent and voice, Adele gained a lot of admiration and praise.

In addition to these, there is another topic that has been around her-weight.

But a few days ago, Adele posted a photo on the social platform that surprised everyone: that chubby girl actually lost weight!

Adele in the photo is wearing a black dress, with a slim figure and a big smile.

Netizens are boiling because of this photo, and Adele’s topic of losing weight is also high on the hot search list.

Everyone is curious about how Adele lost weight, but in fact, this "secret" is very simple, that is, controlling diet and persisting in exercise.

According to Adele’s fitness instructor, in order to lose weight, Adele reduced her sugar intake and insisted on doing weight exercises at home. After forming healthy living habits, she gradually lost weight.

We envy many people who have good bodies, but we don’t realize that every achievement needs countless efforts and sweat to irrigate.

Some time ago, in the hit drama The Untamed, many people found that their childhood goddess "Little Dragon Girl" Carman Lee made a guest appearance in the role of Aunt Lan Yi.

After many years, it seems that Carman Lee has never aged, and her figure is still exquisite, her face is gentle and demure, and her style is still the same.

Netizens sighed in surprise: "The fairy sister is really a fairy sister, and she is still immortal after 16 years!"

In fact, Carman Lee revealed in an interview that there is only one secret for her to keep her present state and figure, and that is fitness.

Everyone who knows her well knows that she has been keeping fit for more than ten years. Two hours a day, no fixed timetable, but at least three days of exercise a week.

If you look at Weibo in Carman Lee, you will find that she is really a fitness expert.

Ordinary people do 50 belly rolls, and she can do 250 at a time.

The exposed photos have perfect lines, clear collarbone and faintly visible vest line, which is not like a person who is almost 50 years old at all.

Carman Lee said:

"Exercise has become an indispensable part of my life, and I can’t give it up in my life."

Some people say that "time never beats beauty", but what many people don’t know is that those beauties never waste their time.

Every drop of sweat shed after exercise is the best witness!

Sports is the most cost-effective investment.

What benefits can we get from developing a good habit of exercising?

A set of photos on the Internet gives the answer:

After a fat girl spent nine years getting rid of her fat, she was almost too beautiful to recognize.

Sports are so magical, can you still see that this is the same girl?

Since he started the exercise and fitness mode, he is only "half" now.

A couple lost weight together. After losing weight, they took a beautiful photo.

People who insist on exercise will have a tighter figure, stronger oxygen absorption capacity and higher basal metabolism.

Not only that, people also find that exercise can improve bad mood, make people happy, and even effectively prevent and treat symptoms such as nervousness, insomnia, irritability and depression.

In a word, people who keep exercise habits will look younger, more energetic and more beautiful than their peers who don’t exercise.

On the stage of China’s Got Talent, there was once a 78-year-old grandmother, but at first glance, it seemed that she was only in her early forties.

What’s even more surprising is that this old woman also brought us a passionate dance.

During the program, the guests all asked the grandmother how to maintain it and why she looked so young.

Grandma smiled and said:

"The most important thing is to have a good attitude and exercise. I think dancing keeps me so well."

As early as 2400 years ago, Hippocrates, the father of medicine, said, "Sunshine, air, water and exercise are the sources of life and health."

It can be seen that exercise is indispensable for everyone.

Can you believe it? Besides staying young forever, exercise can also make you smarter!

American scientists have used 35 years to conduct a series of tests on 400 adults, and finally come to a conclusion:

People who insist on exercising are obviously superior to their peers who seldom exercise in intelligence and reaction.

In addition, the Proceedings of the National Academy of Sciences reported that compared with their sedentary peers, those who exercised regularly increased the volume of hippocampus by 2%.

The hippocampus is mainly responsible for the storage, transformation and orientation of long-term memory.

In other words, people who exercise for a long time will improve their memory and be smarter, and the probability of developing Alzheimer’s disease will be lower after they get old.

If you also want to have a healthy, active and happy life, then the most cost-effective investment is exercise!

Exercise is a good medicine to cure everything.

I remember attending a high school reunion after work.

Old classmates I haven’t seen for 10 years are sitting around a table, and everyone is feeling:

"Time is really a knife to kill pigs. At that time, those teenagers in white clothes, who reached middle age, all gained weight and became uncles with beer bellies.

At that time, those slender and beautiful little girls also gradually became beautiful, from the girl next door to the aunt next door. "

But among our classmates, there is one exception, and that is Xiao Min.

I remember when I was at school, Xiaomin was still an introverted fat girl, and many boys often joked about her figure.

And now, look at this graceful, bright, cheerful and generous beauty in front of us, we hardly dare to name her.

All the students surrounded Xiao Min and asked her how she "counterattacked".

Xiaomin said that as soon as she graduated from high school, she made up her mind to start losing weight and went to the playground for ten laps every night.

At first, she ran very painfully, and she was out of breath without running for a few steps. She often needed to stop and rest, but after a month of persistence, she found that her body was getting lighter and lighter, and running was getting easier and easier.

Later, running became a habit of hers, rain or shine, and the thunder could not move.

During this period, she lost 20 pounds of fat on her body and became healthier and healthier.

In the process of exercise, she also made many friends, and even her personality gradually became optimistic and cheerful.

At the end, Xiao Min said with emotion: "These ten years of running have really transformed me …"

It is said that "there is no easy word in the adult world, but it is easy to get old and fat". It seems that obesity is the only way for people to reach middle age.

But there are always some people who are busier than us, but they can still keep on exercising:

Zuckerberg, CEO of Facebook, takes time out to run or exercise in his own gym every day after taking care of the company.

Cook, CEO of Apple, put down his work at 5 o’clock every morning and started to exercise. This habit has been maintained for many years.

Yukio Mishima said:

"There is only one time in life, so why not cherish the short-lived and impermanent body and exercise it?"

While we are getting fatter, we should also ask ourselves, why can’t we spare a little time for exercise?

Instead of admiring other people’s good figure, we should take a good look at ourselves;

How many snacks did you eat today?

How long did you stay in bed today?

How long has the fitness card been useless?

You know, the best time to plant a tree is ten years ago, and next, it is now!

It’s never too late to start working hard at any time. As long as you start exercising, every drop of sweat you leave will not disappoint you in the future.

May each of us have a healthy body and live a steaming life!

The 3 rd line battle field shines! The throne of football in China will give way! Wuhan soil cannon rises!

Like a model in heaven, it is really a good example in the world, this creator, positive energy! Welcome everyone to pay attention, like, comment, forward and collect, thank you!


The rising star of China football: From Lei Wu to Wei Shihao, when talking about the top football players in China, most people will undoubtedly answer "Lei Wu". The attacker who scored high scores in the Super League has become a symbol of the national team. But with the passage of time, a new name is quietly emerging, and that is Wei Shihao.

Lei Wu’s brilliant Lei Wu is undoubtedly the legend of China football. From the moment he first entered the Super League, his outstanding performance attracted countless eyes. Not only did he score in double figures for five consecutive years, but in the sixth season, he became the top scorer of the league with 27 goals. At his peak, he went to Spain to play for Espanyol and became the representative of China football in Europe. However, as she grew older, Lei Wu chose to return to China.

Looking for a new leader, Lei Wu still paid a lot for the national team and the club after returning to China, but his status gradually declined. This also makes people start to think, who can take over the banner of Lei Wu and become the new leader of the national football team? The Rise of Wei Shihao When it comes to this question, Wei Shihao is undoubtedly the most anticipated answer. In this season, the Wuhan three towns team is facing great difficulties. However, Wei Shihao brought hope to the team with his excellent performance. He not only scored goals at the crucial moment, but also solved the difficulties for the team almost every time. In the match with the Shenzhen team, he even staged a winner and won the team.

Wei Shihao, the hero at the crucial moment, not only performed well in the Super League, but also performed well in the AFC Champions League and the national team. He almost became the savior of the team at the critical moment. Whenever the team is in trouble, we can see Wei Shihao stand up and bring hope to the team.

At the moment of carrying the banner, Wei Shihao showed his strength in the Super League, the AFC Champions League and the national team. He not only scored key goals, but also brought vitality to the team on the court. It can be said that he has taken over the banner of Lei Wu and become the new leader of the national football team.

Looking forward to the future Wei Shihao’s outstanding performance undoubtedly made people have high hopes for him. He not only has excellent strength, but also has the potential to lead the team. Many people expect him to bring more honor to the national football team in the future.

What’s your opinion? What do you think of Wei Shihao’s performance? Do you think he can carry the banner of China football in the future? I look forward to your comments in the comments section.

Pay more attention If you are interested in football, Super League and Wei Shihao, please pay attention to our headlines, and we will bring you more exciting content.


The new star of China football: From Lei Wu to Wei Shihao, China football has been looking for a new leader, and Lei Wu once assumed this responsibility. His brilliant achievements and Spanish league experience made him the representative of China football in Europe. As time goes by, his state declines, which makes us start to think about who can take over the banner. At this time, Wei Shihao emerged as a highly anticipated answer. His performance in Wuhan Sanzhen team is not only outstanding in the Super League, but also shows his savior-like ability in the AFC Champions League and the national team. He seems to have taken over the banner of Lei Wu and become the new leader of the national football team.


The rise of Wei Shihao marks a new chapter in China football. His heroic performance at the crucial moment filled the fans with hope, whether in the Super League or the national team. His strength and charisma earned him the respect of the fans. He has started to carry the banner of China football and become the new leader of the national team.


In the future, we have good expectations for Wei Shihao. He not only has strength, but also has the potential as a leader, which can bring more honor to the national football team. His emergence makes people full of confidence in the future of China football, expecting him to continue to succeed in the international arena.


On the whole, the rise of Wei Shihao bodes well for China football. He has shown the potential of a leader and deserves high hopes from fans and the national team. I hope he can continue to make outstanding contributions to China football in the future and raise China football to a higher level.


On the whole, the rise of Wei Shihao bodes well for China football. He has shown the potential of a leader and deserves high hopes from fans and the national team. I hope he can continue to make outstanding contributions to China football in the future and raise China football to a higher level.


2021 of domestic beauty cosmetics: brands are hard to plastic, and traffic is hard to abandon.

Image source @ vision china

Wen Yan mantis observation, the author Tu Lin

Domestic beauty has set off a new era of consumption boom. According to the Insight Report on Domestic Beauty, domestic beauty brands have occupied 56% of the market.

Looking back at 2021 at the end of the year, there are still new changes worthy of attention in the domestic beauty market.

Book by book, Ke Laqi, Winona, and Polaiya and Yuze, the "heavy items", all reached the forefront of the sales list and became "new dark horses". Last year, the "former dark horse" players such as Perfect Diary and Hua Xizi, which attracted much attention, entered a new stage of "plastic brand" by setting up R&D centers and opening offline stores this year.

Domestic beauty brands have already stood on new competition nodes.

Judging from the development cycle of new consumer brands, it is no longer difficult for brands to complete the transition from 0 to 1 by relying on high-density traffic. However, in the "from 1 to 100" stage, which determines whether the brand can last forever, a single flow of play is obviously no longer applicable, and the shaping of brand power needs to be put on the agenda simultaneously.

Many brands have realized this.

As the representative brands of domestic beauty products last year, since this year, Perfect Diary and Hua Xizi have increased their investment in brand building.

Perfect Diary continues to adhere to the multi-brand strategy. At the beginning of this year, Perfect Diary’s parent company, Yixian E-commerce, bought the high-end brand Eve Lom, officially opening the road of "buying in buy buy". At present, Yixian E-commerce has owned many brands including Perfect Diary, Little Odin, Wanzi Xinxuan, Galénic, Eve Lom, Pico Bear and so on.

At the same time, Perfect Diary also increased investment in offline channels. According to Huang Jinfeng, the founder of Yixian e-commerce, in China International Import Expo(CIIE) in November this year, Perfect Diary currently has 280 offline stores.

Different from the perfect diary, Hua Xizi focuses on the improvement of research and development capabilities. In August, the self-owned R&D center of the parent company Yige Group in Hangzhou was officially put into use. It is understood that the R&D center integrates product development, quality inspection and CMF.

In the same month, Hua Xizi’s "Oriental Beauty Makeup Research Institute" in Hangzhou was officially unveiled. Based on raw materials and ingredients, combined with professional instruments and big data research, the institute provides customized professional makeup products for oriental women’s skin.

It is a good thing that domestic beauty products have brand awareness, but the shaping of brand power is not a day’s work. A cruel fact is that those international brands that have been deposited for decades still dominate the competition.

The sales data of large-scale e-commerce festival can prove this. According to public information, including this year, from 2019 to 2021, the top three beauty lists of Tmall Double Eleven are L ‘Oreal, Lancome and Estee Lauder, and their strength is rock solid.

Even from the daily sales of brands, international brands are still better. "Amoy Data" shows that in the Amoy platform, in November this year, the GMV of international brands L ‘Oreal, Estee Lauder and Lancome were 2.235 billion yuan, 2.142 billion yuan and 1.906 billion yuan respectively, ranking in the top three, and domestic beauty brands did not pose a threat to them.

For Perfect Diary and Huaxizi, it is more important to be wary of those competitors who are both national brands. When the brand has not yet established itself, the new brand has been carving up the market share of these "former dark horses".

In the TOP10 List of Tmall 618 Beauty Pre-sale in 2020, Perfect Diary and Hua Xizi ranked 7th and 10th respectively. Among them, the perfect diary won the TOP1 of domestic beauty last year.

This year, according to the "Tmall 618 Makeup/Perfume Brand Pre-sale List" released by ECdataway, international brands represented by YSL and Estee Lauder accounted for 9 seats, while domestic brands only had 1 seat, which was neither a perfect diary nor a flower, but a new brand Ke Laqi established in 2018.

At the same time, Ke Laqi also achieved self-transcendence. According to the data, on the opening day of June 1st, the sales of Laqi Tmall flagship store in the first 30 minutes exceeded that of last year. Among them, the sales of Hello Kitty single products won the first place in the "domestic cosmetics sold in the first wave of Tmall 618".

Only from the sales data of Tmall 618, it is concluded that Ke Laqi has surpassed the perfect diary, which is naturally far-fetched. But what is certain is that a rising star like Ke Laqi has the potential to catch up with the perfect diary.

This also means that competition will be the normal state of domestic beauty brands in the future in the environment where consumers are not loyal to the brand. And the beauty brand that relies on "planting grass+live broadcast" to rise rapidly, the competition is especially inseparable from traffic.

Therefore, we can see that the perfect diary, known as the "light of domestic products", has not given up the play of "burning money for traffic" this year after its successful listing.

According to the financial report for the third quarter of 2021 disclosed by Perfect Diary parent company Yixian E-commerce, the company’s net income in the third quarter increased by 6% year-on-year to 1.34 billion yuan, with a net loss of 361.8 million yuan. Although the loss rate narrowed year-on-year (643.8 million yuan in the same period last year), the marketing expenses remained high. In the third quarter of this year, the sales and marketing expenses of Yixian e-commerce were 911.3 million yuan, accounting for 67.9% of the revenue.

In addition, at the marketing level, the brand has not given up the "flow play" that uses emerging concepts to create momentum for itself.

In June this year, Hua Xizi’s virtual image "Hua Xizi" made its debut. When the real idol is controversial and the virtual idol market is getting hotter, many brands have launched their own virtual images, and Hua Xizi, who "takes advantage of the situation to get on the bus", naturally comes to attention.

Even more exaggerated is the perfect diary of the "incoming" meta-universe. Tianyancha APP shows that recently, Guangzhou Yixian E-Commerce Co., Ltd., a related company of Perfect Diary, applied for the registration of the trademarks of "Pico Xiongyuan Universe" and "PERFECT DIARY METAVERSE". The international classification includes daily necessities and kitchen sanitary ware, and the current trademark status is under application.

It is foreseeable that in this era of "the wine is also afraid of the deep alley", the relationship between domestic beauty brands and traffic will only be a long-term binding relationship. If the brand wants to go long-term, the brand power must be built, and the flow of play can not be lost.

Judging from the attitude of the capital market, this year, domestic beauty brands that subdivide the track are particularly popular. Many brands have successively completed a large amount of financing, and some have successfully listed:

On January 28th, Meishang, the parent company of Ke Laqi, which mainly focuses on lip glaze, officially announced the completion of Series B financing with a total amount of 400 million yuan;

On March 8, cleansing oil, the main promoter, completed the $50 million Series B financing;

On March 25th, Betani, the parent company of Winona, a domestic brand focusing on sensitive muscle care, rang the bell in Shenzhen Stock Exchange, and its share price rose by 272% at the opening, with a total market value of nearly 70 billion yuan.

This is also in line with the development trend of new consumer brands.

In the new era of information explosion, consumers’ attention has turned from fragmentation to dusting, and brands do not have obvious differentiation characteristics, which is almost difficult to attract their attention. For new consumer brands, they tend to go to more subdivided tracks to find opportunities than to get involved in the traffic war with initial signs of fatigue.

It is worth mentioning that these new brands from subdivided tracks have almost reached the forefront of the sales list this year.

In addition to the aforementioned Ke Laqi, the sales volume of the whole network in double 11 this year exceeded 280 million yuan, ranking first in the list of new brands of Tmall double 11 beauty cosmetics. As the only domestic brand in the "Tmall double 11 Skin Care Sales Ranking" in recent two years, Winona rose from the 9th last year to the 7th, surpassing SK-II and Hailan Mystery for the first time.

In addition to these new players who subdivide the track, this year, some old players have regained the favor of the market by taking advantage of the "big single product".

In 2020, Polaiya launched double-antibody essence and ruby essence to "test the water". In 2021, Polaiya began to "heavy warehouse" these two items. The data shows that Polaiya’s sales expenses in the first half of 2021 were 807 million yuan, accounting for 42.09% of operating income (compared with 33.04% in the same period of last year), an increase of 350 million yuan or 76.47%.

From the final result, this directly increased the sales of Polaiya’s big single products.

In 2020, the revenue of Polaiya Shuangkang Series+Ruby Series accounted for about 10% of the total revenue, and in the first three quarters of this year, the proportion of Polaiya single products in brand revenue has reached 21%.

Shanghai jahwa’s Yuze is the same. With the single product Centella asiatica peace of mind repair mask, during the pre-sale period of 618 this year, Yuze occupied the ninth place in the TOP10 list within one hour of opening, becoming one of the "Top Ten Explosions" brands among new brands for the first time.

Of course, for brands, the big single product strategy can not only enhance market awareness, but also simultaneously improve the brand’s customer unit price and repurchase rate, thus bringing scale effect and enhancing profitability.

Taking Polaiya as an example, thanks to the effective drive of big items, this year, the customer unit price of Polaiya on Tmall platform increased from 140 yuan last year to 157 yuan. At the same time, in the first three quarters of 2021, the company achieved operating income of 3.012 billion yuan, up 31.48% year-on-year, and net profit attributable to shareholders of listed companies was 364 million yuan, up 27.82% year-on-year.

So, does this mean that small tracks and big items will be the "panacea" to save domestic beauty brands?

"Mantis Watch" thinks that it may not be.

In the field of consumption, it is almost difficult to ban brands, especially beauty consumption. For example, when it comes to whitening essence, we can think of SK-II light bulb and OLAY small white bottle. The former is not unique.

In other words, as far as domestic beauty brands are concerned, even if they gain brand recognition by accurately subdividing the track and promoting large items, it is difficult to fully occupy consumers’ minds. The threshold of beauty brand imitation is not high, and it is not completely impossible for new brands to catch up.

Take cleansing oil as an example. As mentioned earlier, Book by Book won the first place in the category of Tmall Double Eleven cleansing oil again this year, but the new brand "Lan" is also accelerating its rise.

On the consumer side, many bloggers in Little Red Book began to compare the differences between the two brands. On the capital side, the brand has completed two rounds of financing totaling 200 million yuan.

From the bottom logic, domestic beauty brands are no different from other consumer brands, and brand power shaping is an important source of competitive advantage.

According to Mantis Watch, the shaping of brand power needs the final thinking of brand cultivation. That is, create the future from the instinctive advantage, so as to strive for greater competitive initiative for yourself.And this requires domestic beauty brands to make full efforts from the dimensions of products, marketing, channels and supply chain.

For example, at the marketing level, get rid of "external dependence" and strengthen the brand’s own ability to control traffic.

After the "Viya Rollover" incident, for the brand, relying too much on the head anchor has become a more "risky" choice. Based on the normalized live broadcast, it is more conducive to achieving "saturation attack" and achieving the goal of occupying consumers’ minds for a long time. Brand self-broadcasting may be more worth trying.

At the end of November, the "2021 Beauty Short Video and Marketing Trend Insight-Tik Tok Edition" released by Feigua Data showed that brand self-broadcasting has become one of the hottest ways for beauty brands in recent months.

The effect is also remarkable. The data shows that compared with 2021Q1, in the platform of Tik Tok, the number of beauty brand stores in Q3 has nearly tripled, and the sales from beauty brands accounted for more than 60% in September. Compared with January, the sales of beauty products in September increased by 188%.

For another example, at the product level, we refuse the big-name "stuck neck" and polish more products that can span the life cycle.

As mentioned above, Winona is the only national brand that has squeezed into the skin care category this year. This aspect shows that the national brand is showing great growth potential. On the other hand, we have to admit that international brands are still more "able to fight" in the competition.

The reason for "being able to fight" is not only the brand precipitation for many years, but also the products that can span the life cycle. SK-II has fairy water and small light bulbs; Lancome has small black bottles and pure face cream; Estee Lauder has a small brown bottle and so on. The reason why these brands can last forever is that their products last forever, and the emergence of new brands has not shaken the basic disk.

Fortunately, some domestic beauty brands have also begun to polish their products in a down-to-earth manner. Baique Ling began to cooperate with the University of Berlin in Germany and set up open lab in Perfect Diary.

But this is not enough. Domestic beauty cosmetics should completely get rid of the negative label of "making products with feet", and more brands need to participate, attach importance to product research and development, and establish a more stable brand moat.

Fortunately, domestic beauty cosmetics are welcoming a "best era".

According to the Research Report of China Local Beauty Industry in 2021 released by iResearch, the local beauty market in China will reach 157.6 billion yuan in 2020. In 2023, the local beauty market in China is estimated to be about 252.7 billion yuan, and the compound growth rate from 2021 to 2023 is expected to reach 16.6%.

It will soon be clear whether the major domestic beauty brands are evergreen or short-lived.

This "talent" is healthy: creating a "15-minute medical circle"

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For many chronic patients and the elderly, family doctors can provide them with sustainable and convenient medical services. How to better play the role of family doctors as health gatekeepers and better serve the masses? How to solve the problem that people are difficult and far away from seeing a doctor through the reform of public hospitals and the construction of medical associations? With the concerns of the masses, the reporter went to Xiangtan City, Hunan Province, a national public hospital reform and high-quality development demonstration project city, and conducted an investigation.

  (As a national public hospital reform and high-quality development demonstration project city, Xiangtan City has continuously deepened the reform of medical and health system and promoted graded diagnosis and treatment)

In recent years, Xiangtan City has promoted the high-quality development of public hospitals, vigorously developed the contract service between medical associations and family doctors, created a "15-minute medical circle" for the masses to facilitate medical treatment, and opened up the "last mile" of primary medical services, so that ordinary people can get medical treatment at their doorstep.

  (Tang Wenjing, Party Secretary and Director of Xiangtan Health and Health Commission, introduced the medical reform in Xiangtan)

As a national public hospital reform and high-quality development demonstration project city, Xiangtan has made some achievements in deepening the reform of medical and health system and promoting the construction of graded diagnosis and treatment. Tang Wenjing, secretary and director of the Party Committee of Xiangtan Health and Health Commission, told the reporter that Xiangtan City explored the construction of a close medical association, and Xiangtan Central Hospital took the lead in establishing Xiangtan City Medical Group, optimizing the reform of medical supply side, promoting the sharing of resources within the medical group and promoting the development of graded diagnosis and treatment.

  (Family doctors in Xiangtan provide diagnosis and treatment services for patients)

At present, 67 primary medical institutions in Xiangtan have formed a close medical association with hospitals above the second level. Xiangtan City has built a new medical and health service system with reasonable layout and linkage from top to bottom to facilitate the masses to see a doctor. At the county level, Xiangtan actively promoted the pilot project of national compact county medical community. Full coverage of imaging diagnosis and remote consultation of difficult cases in the medical community, promoting the graded diagnosis and treatment system of primary diagnosis, two-way referral, rapid and slow division and treatment, and linkage up and down.

The reporter learned that in the city medical group, patients at the grass-roots level do not need to repeat the examination, and the examination results at the grass-roots level can be uploaded to the higher-level hospitals in time through the information platform, avoiding patients from running more.

In order to make it more convenient for people to see a doctor, Xiangtan City has set up 453 teams of family doctors, each team including general practitioners, nursing staff, medical experts, etc., and the team of family doctors has sunk into 1269 community grids to create a "home-front" hospital for the people.

(Reporter interviewed at the ECG Sharing Center of Xiangtan City Medical Group)

"Through information technology, solve the problem of difficult medical treatment." Tang Wenjing said that Xiangtan has built a smart medical and health service system, established a national health information platform, promoted the horizontal interoperability of four types of information platforms: hospital management, primary health care, disease control platform, and maternal and child system, provided digital medical services such as "one card" for convenient medical treatment, and built a new mechanism integrating prevention, treatment, rehabilitation and management, so that people can enjoy more convenient health services. At present, the signing rate of key groups such as the elderly, children and patients with chronic diseases in Xiangtan City is nearly 80%.

In recent years, Xiangtan City has taken the opportunity of implementing the national public hospital reform and high-quality development demonstration project to continuously deepen the reform of the medical and health system and promote the coordinated development of medical insurance, medical care and medicine. At present, Xiangtan city has basically realized the pattern of "headache and fever are solved in the countryside, common diseases are not out of the county, and difficult diseases are not out of the city".

Reporter: Shuai Cai, Cheng Ji ‘an, Dai Bin

Correspondent: Xue Gangyue, Wu Hao, Su Yanmin, Peng Qiuxiang.

Photography: Fu Xin Peng Shuixiu Yao Jiacheng

Later period: Yao Jiacheng and Wang Binyuan

Acknowledgement: Hunan Provincial Health and Wellness Committee

Xiangtan health and health commission

Xiangtan Central Hospital

Active medical sound

Xinhua News Agency Hunan Branch Shuaicai Studio Production