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National Research Center | Why did the growth of R&D investment in China fall short of expectations during the 13th Five-Year Plan period?

During the 13th Five-Year Plan period, the scale and intensity of China’s R&D investment (hereinafter referred to as "R&D investment") have steadily increased, but there is still a significant gap compared with the expected goal proposed in the 13th Five-Year Plan. During the "Fourteenth Five-Year Plan" period, it is necessary to formulate the target and supporting policies for the growth of R&D investment in light of the situation and needs faced by development.

First, the basic situation of R&D investment growth during the "Thirteenth Five-Year Plan" period

(1) The scale and intensity of R&D investment have steadily increased.

According to the Statistical Bulletin of National Science and Technology Investment, the total R&D investment in China reached 2.23 trillion yuan in 2019, an increase of 810 billion yuan compared with 1.42 trillion yuan in 2015, with an average annual growth rate of 11.8% in the Thirteenth Five-Year Plan; China’s R&D investment intensity reached 2.23%, 0.16 percentage points higher than 2.07% in 2015. (See Figure 1) By horizontal comparison, China’s total R&D investment has been ranked second in the world since it surpassed Japan in 2013, and China’s R&D investment intensity has exceeded the average level of 2.13% in the 15 EU countries, which is not far from the average level of 2.37% in OECD countries.

Figure 1 Total R&D expenditure and investment intensity in China from 2010 to 2019.

Source: According to the Statistical Bulletin of National Science and Technology Investment from 2010 to 2019.

(B) R&D funding structure further optimized.

The proportion of investment in basic research and applied research has increased. In 2019, the total investment in basic research in China reached 133.6 billion yuan, accounting for 6% of R&D funds, an increase of 0.9 percentage points compared with 2015; Applied research funds reached 249.9 billion yuan, accounting for 11.3% of R&D funds, an increase of 0.5 percentage points compared with 2015; The experimental development funds reached 1,831 billion yuan, accounting for 82.7% of the R&D funds.

The supporting role of research and development in colleges and universities has been enhanced. In 2015, the R&D expenditures of enterprises, government-owned research institutions and universities accounted for 76.8%, 15.1% and 7.0% respectively, and the R&D expenditures of universities were low. Since the "Thirteenth Five-Year Plan", the R&D expenditure of enterprises, government-owned research institutions and universities has increased by 11.7%, 9.6% and 15.8% annually, respectively, and the proportion in the national R&D investment has been adjusted to 76.4%, 13.9% and 8.1%, and the role of universities in innovation investment has been relatively enhanced.

The growth of R&D investment in the central and western regions kept catching up. From 2016 to 2019, the R&D investment in the eastern, central, western and northeastern regions increased by 11.0%, 15.9%, 13.3% and 4.9% respectively, and the central and western regions accounted for 30.4% of the national R&D investment, an increase of 3 percentage points compared with 2015.

(C) It is difficult to achieve the objectives of the 13th Five-Year Plan.

The goal of R&D investment intensity proposed in the "Thirteenth Five-Year Plan" is to increase by 0.4 percentage points in five years, and the R&D investment intensity will reach 2.5% by 2020. In 2019, the R&D investment intensity in China was 2.23%, and only 32.5% of the planned progress was completed in the first four years. Affected by the COVID-19 epidemic, the decline of R&D investment growth rate in China in 2020 may be greater than the decline of nominal GDP growth rate, which makes it more difficult for R&D investment intensity to reach the standard.

Figure 2 Growth rate of total R&D investment in China from 2000 to 2019

Source: According to Statistical Bulletin of National Science and Technology Investment.

The direct reason why the intensity of R&D investment during the Thirteenth Five-Year Plan period is difficult to meet expectations is that the growth rate of R&D investment has slowed down significantly after 2014. The main work of compiling the outline of the 13th Five-Year Plan was completed in 2014, and the average annual growth rate of R&D expenditure in China from 2000 to 2013 was as high as 22.7%. Extrapolating from this growth rate, with the nominal GDP growing at an average annual rate of 9.5% during the 13th Five-Year Plan period, the investment intensity of R&D funds in China can indeed reach about 2.5% by 2020. However, in 2014, the growth rate of R&D expenditure in China dropped sharply to 9.87%, and the average annual growth rate was only 11.8% after the 13th Five-Year Plan. (See Figure 2) The unexpected decline in the growth rate of R&D investment has led to the failure to complete the target of R&D investment intensity in the Twelfth Five-Year Plan and the difficulty in completing the target of R&D investment intensity in the Thirteenth Five-Year Plan. 

Second, the "Thirteenth Five-Year Plan" period, the main factors affecting the slowdown in R&D investment growth

(A) The growth of R&D investment of enterprises slowed down significantly.

According to the main body of innovation activities, the R&D expenditure of enterprises accounts for more than 75% of the total R&D investment in the country, which is an important force supporting the growth of R&D investment. Compared with the "Twelfth Five-Year Plan" period, the average annual growth rate of enterprise R&D expenditure decreased by 4.3 percentage points during the "Thirteenth Five-Year Plan" period, which had a great impact on the growth of total R&D investment.

There are both cyclical factors and trend factors that lead to the slowdown of R&D investment growth. From the perspective of cyclical factors, the total profits of industrial enterprises increased by 4.5% annually during the Twelfth Five-Year Plan period, and decreased by 0.6% annually since the Thirteenth Five-Year Plan period. As the most important source of funds for enterprises’ innovation investment, the slowdown in profit growth will inevitably affect R&D investment. From the trend factor, with the changes of internal and external factors, the incentive of R&D investment of foreign-funded enterprises in China has been declining in recent years. During the "Twelfth Five-Year Plan" period, the R&D investment of domestic-funded enterprises, Hong Kong, Macao and Taiwan-invested enterprises and foreign-invested enterprises in the national industrial enterprises increased by 14.4%, 14.0% and 9.7% respectively. Since the "Thirteenth Five-Year Plan", the R&D investment of the three types of enterprises has increased by 9.8%, 4.7% and 4.5% annually, respectively, and the growth rate of R&D investment of enterprises invested by Hong Kong, Macao and Taiwan and foreign-funded enterprises has dropped significantly.

(B) Some technology-intensive industries’ revenue share and R&D investment growth slowed down.

Industry is the industrial sector with the highest R&D investment intensity. Since the 13th Five-Year Plan, the industrial sector in China has undergone structural changes that are not conducive to the growth of R&D investment. As shown in Figure 3, the major industrial sectors are ranked according to the intensity of R&D investment from low to high, and compared with the changes in the proportion of income of all industrial enterprises in the "Thirteenth Five-Year Plan" period, it can be seen that the proportion of income of 9 of the 12 industries with R&D investment intensity higher than the average value of industrial sectors has declined, and the growth rate of R&D expenditure of transportation equipment manufacturing and chemical fiber manufacturing is also lower than the average value of industrial sectors. In the low-input industries, the income proportion of electric power and heat production and supply, oil, coal and other fuel processing industries, ferrous metal smelting and rolling processing industries has increased significantly. These changes will have a negative impact on the growth of R&D investment in the industrial sector.

Figure 3 Changes in the revenue structure of China’s industrial sector during the 13th Five-Year Plan period.

Source: According to Statistical Bulletin of National Science and Technology Investment.

(C) In some areas, the growth of R&D investment slowed down significantly under the downward pressure of the economy.

During the "Thirteenth Five-Year Plan" period, due to internal and external factors, some regional economies in China are facing greater downward pressure. Because innovation activities are more affected by economic prosperity than general economic activities, the growth of R&D investment in these regions has obviously slowed down. From 2016 to 2019, the growth rate of R&D investment in 20 provinces (autonomous regions and municipalities) in China decreased compared with the Twelfth Five-Year Plan period, among which the growth rate of R&D investment in seven provinces (autonomous regions and municipalities) including Tianjin, Inner Mongolia, Jilin, Heilongjiang, Shandong, Xizang, Gansu and Xinjiang decreased significantly. (See Figure 4) Among the seven provinces (autonomous regions and municipalities), the R&D investment in Tianjin and Heilongjiang is negative, while the R&D intensity in Shandong, Xizang and Xinjiang is declining, so it is difficult for these regions to achieve the goal of the "Thirteenth Five-Year Plan". 

Figure 4 Comparison of the average annual growth rate of R&D investment in different regions during the 13th Five-Year Plan period and the 12th Five-Year Plan period.

Source: According to Statistical Bulletin of National Science and Technology Investment. 

Third, the situation and requirements faced by the growth of R&D investment in China during the 14 th Five-Year Plan period

(A) There is still a big gap between the intensity of R&D investment and the scale of R&D investment in key industries in China and major countries.

Although China’s total R&D investment has reached the second place in the world, there is still a big gap between its R&D investment intensity and that of major developed countries. In 2017, the R&D investment intensity of the United States, Japan, Germany, South Korea and other countries reached 2.8%, 3.2%, 3.0% and 4.6% respectively, which were significantly higher than that of China (2.23%). In some key industries and emerging industries, the scale of R&D investment in China also lags far behind that in industrialized countries. According to the data analysis disclosed in the financial reports of relevant companies, in 2018, in the field of information technology, the annual R&D expenditures of Amazon and Google in the United States reached US$ 22.6 billion and US$ 16.2 billion respectively. In the same year, the total R&D investment of the top 100 Internet companies in China was only US$ 15.7 billion; In the biomedical industry, the annual R&D investment of Johnson & Johnson and Merck in the United States reached US$ 10.6 billion and US$ 10.2 billion, respectively. In the same year, the R&D expenditure of China pharmaceutical manufacturing industry was only US$ 7.9 billion. In the automobile industry, the annual R&D expenditures of German Volkswagen and Japanese Toyota were US$ 15.8 billion and US$ 10 billion respectively, and the R&D investment of China automobile industry in the same year was US$ 17.2 billion. China needs to make great efforts to continue to increase investment in R&D if it wants to catch up with technology and industry.

(B) China entered a new stage of development and put forward higher requirements for innovation investment.

According to the international comparison data of the United Nations, the current per capita physical capital stock of China is more than 40% of that of the United States. After years of catch-up, the gap between China and the United States in per capita capital stock of more than 40 times at the beginning of reform and opening up has been obviously narrowed. Accelerating the catch-up of technology and production efficiency to open up space for further capital deepening has become an urgent task for economic growth in the new stage. In 2019, China’s per capita GDP exceeded $10,000, which is about $2,300 away from the threshold of high-income economies. From the international experience, when the late-developing economies reach the high-income threshold, they often face greater structural transformation pressure and downside risks of economic growth. The key for China to avoid the rapid slowdown of economic growth before the high-income threshold and the decline or even retrogression of economic growth after crossing the high-income threshold lies in whether it can effectively improve the growth rate of total factor productivity and the contribution rate of scientific and technological progress, and smoothly realize the transformation of growth momentum. To achieve this goal, increasing investment in research and development is an important foundation.

(C) During the 14th Five-Year Plan period, the total demand was insufficient and the pressure of economic growth was still considerable.

When the growth rate of R&D investment remains unchanged, the slowdown of economic growth will "enhance" the intensity of R&D investment. However, from the experience at home and abroad, when the economic growth slows down, a country’s innovation activities will be greatly affected, and the growth rate of R&D investment tends to decline by a larger margin. If the slowdown in economic growth is mainly caused by the decline in potential growth rate, the impact on the general price level and corporate profits is limited, and it will even push up the price level and corporate profits. However, if the slowdown of economic growth is caused by the contraction of total demand, it will have a great impact on the price level and corporate profits. From the producer price index, enterprise profit growth rate, asset turnover rate of industrial enterprises and other indicators, China has suffered a strong demand-side impact since 2018, and the COVID-19 epidemic in 2020 has strengthened demand shocks, so the growth of China’s total demand during the 14th Five-Year Plan period is not optimistic. Under this circumstance, industrial enterprises and areas with difficulties in transition will continue to face greater economic pressure. To ensure the growth of R&D investment in these subjects and regions, more powerful measures must be taken to stabilize growth. 

Four, the "Fourteenth Five-Year Plan" period to enhance R&D investment goals and ideas

(A) reasonably determine the "Fourteenth Five-Year Plan" R&D investment intensity target

Judging from the medium-term trends of supply side and demand side, China is expected to achieve an average annual GDP growth rate of about 5.5% during the Tenth Five-Year Plan period. If the GDP deflator remains at the average level in the past 10 years, the average annual growth rate of nominal GDP in China will reach about 8.3% during the Tenth Five-Year Plan period. For example, the R&D investment intensity in China will reach about 2.3% in 2020, with an average annual increase of 10% during the 14th Five-Year Plan period. In 2025, the R&D investment intensity in China can reach 2.5%, basically catching up with the expected target set in the 13th Five-Year Plan. Considering that the expected indicators should leave appropriate space, the intensity target of R&D investment during the "14th Five-Year Plan" period can be set at about 2.6%.

(B) to expand investment in research and development as an important means of countercyclical management

At present, the pressure of insufficient aggregate demand continues to increase, and the counter-cyclical regulation in China is generally moderate. One of the concerns that the current macroeconomic policy is difficult to exert is that the investment fields with high long-term return rate in China have obviously decreased compared with the past, especially the return on investment in infrastructure, real estate and other fields has dropped significantly. In this case, the strong stimulus policy has limited driving force for economic growth, and it will also increase financial risks. To change this dilemma, we need to break through the policy mindset. Innovation investment incentive policy is traditionally a long-term policy, but from the long-term return of the whole society, innovation undoubtedly has a high rate of return. At the same time, whether R&D investment is used to buy R&D equipment or to pay R&D personnel, it can form an extended consumer demand, thus generating a multiplier effect of demand expansion. Under the current situation, expanding R&D investment can be regarded as an important means of countercyclical regulation, which is not only conducive to stabilizing aggregate demand, but also conducive to long-term growth, and is a two-pronged strategy for both short-term stable growth and long-term quality improvement.

(3) Focus on increasing the proportion of investment in basic research

Compared with the major industrialized countries at similar stages of development, China’s current investment in basic research is obviously insufficient. In the process of rapid growth in Japan, the proportion of basic research investment in total R&D expenditure has remained above 20% for a long time. After the high-speed growth period, Japan entered a development stage similar to that of China, and began the process of "deindustrialization". Even so, the proportion of basic research investment in Japan has remained stable at 12%-16% for a long time. Long-term emphasis on basic research has greatly benefited Japan’s scientific and technological innovation, and the increasing number of people who have won Nobel Prizes in natural sciences in Japan is a concrete reflection. In recent years, China has paid more and more attention to basic research investment, but at present, the proportion of basic research investment is only 6%. In the future, in response to the technological blockade of becoming a big country, China should focus on catching up with the gap in basic research investment. From the investment subject, China’s basic research investment is mainly from the central government, while local finance and enterprise basic research investment are less. In the future, on the one hand, it is necessary to adjust the structure of fiscal expenditure on science and technology, increase financial investment in basic research, and guide enterprises to increase investment in basic research by increasing the income tax deduction ratio of basic research expenditure of enterprises.

(D) improve the pattern of industrial organization, and give full play to the main role of innovation of large enterprises.

Innovation investment has a strong scale effect. From the international and domestic experience, whether in traditional industries or emerging industries, the innovation incentive and innovation investment ability of large enterprises are generally higher than other enterprises. For example, in 2019, the R&D investment intensity of China iron and steel industry was only 1.25%, but the R&D investment intensity of baoshan iron & steel Company, as the industry leader, was as high as 3%. Since the financial crisis, the concentration of some industries in China has declined, which has adversely affected the industry’s innovation input incentives and capabilities. In the future, it is necessary to stabilize the growth of R&D investment of enterprises and give full play to the main role of enterprise innovation. It is also necessary to further promote the structural reform and deployment of the supply side in accordance with the deployment of the central government, and continuously improve the industrial organization pattern, so that the proportion of enterprises with high R&D investment intensity and the proportion of industries will continue to increase.

(The author Jia Shen is an associate researcher in the Development Strategy and Regional Economic Research Department of the State Council Development Research Center, and Wang Minghui is an associate researcher in the General Office of the State Council Development Research Center).

CNN sent an apology letter to the Hong Kong police: It was rumoured that the police in Hong Kong used petrol bombs against the "demonstrators".

On the afternoon of the 28th, the Hong Kong police revealed at a press conference that they had exposed a foreign media’s false report about the Hong Kong police, and even forced the executives of this media to personally write to apologize to the Hong Kong police.

This foreign media is CNN.

According to the Hong Kong police and CNN’s confirmation in the letter of apology, on August 25th, CNN published an article with the title "Police use petrol bombs against Hong Kong demonstrators". At the same time, a video claiming that the police were throwing petrol bombs at the "demonstrators" appeared on the Internet.

However, the video evidence produced by Jiang Yongxiang, Senior Superintendent of the Public Relations Division of the Hong Kong Police Force, shows that this video, which appears to be the police throwing petrol bombs at the "protesters", was actually maliciously tampered with and edited by people on the "demonstrators" side. The actual situation is that the "demonstrators" are throwing petrol bombs at the police.

Jiang Yongxiang emphasized that those who maliciously tampered with the clips tried to cover up the evil deeds of the mobs, and their schemes would not succeed.

The video taken by the Global Times reporter at the scene of the conflict also confirmed the police’s statement. It can be clearly seen in the video that "demonstrators" are throwing petrol bombs at the police.

The materials provided by the Hong Kong police also show that CNN, which is currently publishing this fake news, has officially sent an apology letter to the Hong Kong police. The letter of apology was signed by Roger Clark, vice president of CNN and head of Hong Kong branch since 2015.

In this letter of apology, Roger Clark said that they apologized for making this mistake and would investigate the cause of this mistake. He also declared that CNN would "strive to ensure that the report on the demonstrations in Hong Kong is fair and balanced".

Of course, it remains to be seen whether CNN can truly achieve "fairness and balance" in reporting, or continue to "hold the group" with extreme demonstrators like some western media, and continue to listen to their statements.

However, the real significance of CNN’s face-to-face exposure of false news by the Hong Kong police lies in the fact that it fully shows how biased the western media have been in Hong Kong’s reports. Even CNN, the mainstream media in the United States, has become a "mouthpiece" and a "propaganda tool" for extremist demonstrators to spread their rumors.

In this article, except for the pictures with the source indicated, all the others are from online public channels, and their sources cannot be identified. If there is any copyright dispute, please contact the public party.

Text | Brother honest and frank
This article is excerpted from the WeChat WeChat official account Global Times (ID: hqsbwx). The original article was first published on August 28, 2019, with the title "CNN was planted this time and was" caught by the Hong Kong police ".It does not represent the view of the think tank.

Chief producer: Su Huizhi

Producer: Yu Xia

Editor: Dai Lili Li Yibo

Editor: Lu Hanzhi

(Original title: "CNN planted this time! "Caught red-handed" by the Hong Kong police … ")

Sorry, I won’t buy a Porsche.

Author | Zhu Ming

Edit | Tang Fei

There is an interesting phenomenon in China’s automobile industry: independent brands are going up and joint venture brands are going down.

With the continuous efforts of BYD, Weixiaoli and other automobile brands, the sales of domestic cars have soared, and the prices have also been continuously explored. According to the latest data of the Federation, in December 2023, the retail volume of independent brands was 1.24 million, a year-on-year increase of 17%.

On the other hand, the domestic prices and sales of foreign automobile brands have declined. In December 2023, the retail volume of mainstream joint venture automobile brands was 790,000 vehicles, down 7% year-on-year.

It is particularly worth mentioning that Porsche, which used to have a luxury car aura, suffered from Waterloo in China.

On January 12th, Porsche released data showing that in 2023, 320,000 vehicles were delivered globally, up by 3% year-on-year, and 79,300 vehicles were delivered in China market, down by 15% year-on-year. Moreover, the China market has become the only single market for Porsche’s sales decline.

Many players in the domestic automobile market are scrambling to attract consumers, and the competition is becoming more and more fierce. In this situation, why did Porsche, which had a brand advantage before, turn around?

Rich people in China don’t buy Porsche.

2023 is a glorious year for China automobile market.

According to the latest data released by the Federation of Passenger Cars, the cumulative sales of domestic passenger cars in 2023 was 21.699 million, a year-on-year increase of 5.6%. At the same time, the high-end market has also performed very well. In 2023, the sales volume of domestic high-end brand passenger cars was 4.516 million, a year-on-year increase of 15.4%, which was 11.2 percentage points higher than the overall sales growth rate of domestic passenger cars.

This booming scene is in stark contrast to the desolate atmosphere of Porsche’s sharp decline in sales.

In fact, Porsche has high-light moments in China. In 2001, Porsche entered the China market. In 2015, China market became the largest single market of Porsche in the world, and reached a record high in sales volume in 2021. At that time, Porsche had refreshed its sales performance in China for 20 consecutive years.

Relevant data show that the sales volume of Porsche in China market from 2015 to 2021 was 58,000, 65,200, 71,500, 80,100, 86,800, 89,000 and 95,700 respectively.

Porsche’s sales are rising steadily, which is inseparable from its positioning.

From the positioning point of view, Porsche is more advanced than BBA, but it is not as good as ultra-luxury cars such as Bentley and aston martin. For example, Porsche 718 is an entry-level sports car owned by Porsche, which can be won at a price of more than 500,000 yuan.

Therefore, Porsche is loved by the original BBA owners and has become one of their consumption upgrade options. Porsche has stated in its prospectus that its sales growth in China over the years is mainly driven by more and more high-net-worth individuals, including more and more women and millennials. By 2022, half the owners of Porsche China are women, with an average age of no more than 40, and the average annual family income is about 410,000 euros (about 3.04 million yuan).

However, in 2022, Porsche’s sales in the China market fell for the first time, down 2.5% year-on-year. In 2023, this downward trend continues.

Not only the sales volume, but also the price.

In the past, Porsche’s popular models needed to be bought at a higher price. However, in 2023, these popular models began to reduce prices. For example, Porsche 911 can offer a maximum discount of 4%, Panamera can give more than 10% price reduction space, and Macan can even give more than 20% price concession space.

Even if the price reduction space is so large, Porsche sales are still not mentioned. Part of the reason is that under the sharp price reduction, consumers have the psychology of "buying up and not buying down" for the sake of maintaining value.

911 Carrera。 Source: Porsche official website

In the used car market, Porsche was once the most "anti-falling" luxury model, but now it is also "falling endlessly". For example, a Porsche Macan with a landing price of 698,000 yuan in 2019 has a mileage of about 50,000 kilometers, and second-hand car dealers in some cities directly quote 300,000 yuan. Overall, Porsche’s hedge ratio has fallen to 81.71% in the third quarter of 2023, which is nearly 3% lower than the previous quarter.

Porsche is being abandoned by the new energy era.

There is a popular saying on the Internet, "A person’s destiny depends on self-struggle, of course, but also on the historical journey".

This sentence also applies to car brands. Whether standing on the top of the tide or walking down from a height, it is inseparable from the dual role of the brand itself and the tide of the times. Porsche lost its customers in China because of these two reasons.

The wave of new energy vehicles is coming, which has a tendency to overwhelm fuel vehicles. In 2023, the cumulative retail sales of new energy vehicles in China reached 7.736 million, a year-on-year increase of 36.2%.

Almost all car companies believe that the new market volume exists in the new energy era.

Many domestic automobile brands, such as BYD, Weilai and Krypton, ride the east wind of new energy and stand above the tide. At the same time, these brands are still jumping upwards. For example, BYD looks up to U6, Haobo SSR, Weilai ET9, and Extreme Krypton 001FR, which are approaching or even exceeding one million in price, pointing to the luxury market where Porsche is located.

Some car owners in China joked that "if you don’t work hard, you can only drive BBA".

However, Porsche has few new moves in the field of new energy vehicles, and its product line is relatively weak. At present, Porsche only has Taycan, a mass-produced pure electric vehicle, and products such as Cayenne and Panemera are still in the plug-in hybrid stage. On the whole, the breadth and depth of Porsche’s new energy vehicle layout are not enough, which will bring a serious problem-the brand effect is weakened.

Taycan GTS。 Source: Porsche official website

In the era of fuel vehicles, Porsche’s brand premium is mainly reflected in its leading performance. However, in the era of new energy vehicles, the performance gap between automobile brands is narrowing, and Porsche’s performance advantage is shaken, which will make some consumers switch to other brands. After 2021, the delivery volume of Taycan in China has gradually declined. In March 2023, Taycan sold 308 vehicles a month, and in July, the sales volume dropped to 275 vehicles.

In addition to the new energy product line, other Porsche products are in the window of upgrading, which further affects the sales growth.

Porsche’s two best-selling models in China, Panamera and Macan, have not been updated for at least six years. Michael Kirsch, President and CEO of Porsche China, admitted in the financial report that the cayenne, the most popular model of Porsche in China, will face the switch between the old and new models in 2023, which will drag down the sales in China.

In addition, Porsche’s own quality and service problems are also affecting its sales. Among the complaints about black cats, there were 1071 complaints about Porsche, and some consumers complained about their after-sales service and product quality. In 2022, the "reduced distribution door" incident and frequent recalls also dealt a blow to its brand image and reputation.

You know, consumers often have higher requirements and expectations for high-end car brands. If there is a problem with a product or service, it will spread faster in today’s social media era, which will have a greater impact on word of mouth and sales.

How to attract consumers again?

In the fiercely competitive automobile industry in China, players from all walks of life are constantly emerging and the supply is abundant. In fact, the market balance has shifted from manufacturers to consumers, thus entering the era of consumer sovereignty.

As early as 1935, Hayek, the Nobel laureate in economics, put forward the theory of "consumer sovereignty". In the era of extremely rich materials, consumers have further control over "sovereignty", and what and how much enterprises produce should be determined by consumers’ wishes and preferences.

Nowadays, the car brands that are killing in China should also anchor the needs of users. In terms of understanding and meeting users’ needs, China automobile brands have an advantage, so the road to rise is relatively smooth. For example, Weilai’s service has won the favor of high-net-worth people, and its ideal meets the family needs of the domestic middle class, thus gaining preference. At the same time, domestic car companies are also more willing to listen to consumer suggestions. Recently, Xiaomi Automobile has modified the tail label according to user feedback, which is a typical example.

For Porsche, under the double pressure of external environment and its own reasons, it is actually a two-step process to attract the attention of China consumers again.

First of all, it is necessary to speed up the layout of new energy vehicles.

McKinsey predicts that pure electric vehicles will dominate all luxury car segments by 2031.

According to Porsche’s plan, more than 50% of the new cars delivered by 2025 will be electric vehicles; By 2030, more than 80% of the new cars delivered will be pure electric vehicles. This progress is not fast, and it is even slow compared with the "transformation" of BYD and other car companies.

Macan。 Source: Porsche official website

Secondly, under the wave of new energy vehicles, we should firmly anchor consumer demand. Nowadays, the two core needs of consumers of new energy vehicles are intelligence and energy supplement.

People in the automobile circle have reached a consensus that the second half of new energy vehicles will be intelligent. The car is no longer a simple means of transportation, but a mobile intelligent terminal. According to the statistics of the National Development and Reform Commission, the penetration rate of smart cars in China will reach 82% in 2025 and 95% in 2030.

In the era of fuel vehicles, Porsche achieved a brand premium by virtue of its leading engine performance. In the current era of new energy vehicles, it is more urgent to satisfy consumers’ intelligent experience.

In addition to intelligence, consumers of new energy vehicles in China pay special attention to energy supplement.

According to the data of the Ministry of Industry and Information Technology, the ratio of vehicles to piles of new energy vehicles in China will be about 2.7:1 in 2022. This is still far from its previous goal of "achieving a ratio of vehicles to piles of 2:1 in 2025".

Many China car owners have endurance anxiety, so if car companies have a better charging network, they will undoubtedly gain more favor. Recently, in response to the anxiety of car owners in China, Mercedes-Benz and BMW announced that they would jointly build a super charging network in the China market. According to the plan, the joint venture company will build at least 1,000 super charging stations in China by the end of 2026.

At present, Porsche has set up 338 charging piles in more than 90 cities across the country, but it is still not enough. Next, how to build a larger energy-supplementing network through multi-party cooperation is what Porsche needs to do.

At present, the automobile market in China is in a period of reshaping the changeable pattern, and overtaking in corners and neglect of falling behind occur simultaneously.

High-end brands that are popular in the era of fuel vehicles can’t always lie on the credit book and sleep, otherwise they will be abandoned by consumers. Accurate insight into the needs of consumers and deeper satisfaction of their needs are the long-term survival ways of automobile brands.

* This article is written on the basis of public information, only for information exchange, and does not constitute any investment advice.

Central Meteorological Observatory: In the next three days, there will be strong winds in the coastal areas of South China.

  CCTV News:According to the Central Meteorological Observatory, it is expected that in the next three days, attention will be paid to the development trend of typhoon "Little Dog" and the influence of wind and rain, and there will be strong wind disaster risks in the coastal areas of South China and the South China Sea.

  Typhoon "Little Dog" will affect the southeast coast.

  Typhoon KOINU, the 14th typhoon this year, was upgraded from typhoon level to strong typhoon level this afternoon (6th). At 5pm, its center is located in the northeast of the South China Sea, about 200km southeast of Shanwei City, Guangdong Province, which is 21.5 degrees north latitude and 116.7 degrees east longitude. The maximum wind force near the center is 14 (42m/s), and the lowest pressure at the center is 955 hectopascals, which is 7. It is estimated that "Little Dog" will move to the south-west direction at a speed of 5-10 kilometers per hour, and its intensity will be maintained or slowly weakened, and it will gradually approach the coastal area from the west of Guangdong to the east of Hainan Island.The Central Meteorological Observatory continued to issue a yellow typhoon warning at 18: 00 on October 6..

  Affected by typhoon "Little Dog" and cold air, it is estimated that there will be strong winds of 6-8 grades and gusts of 9-10 grades in most parts of the East China Sea and the waters near Diaoyu Island, the Taiwan Province Strait, the northern part of the South China Sea, the coastal areas of Zhejiang, Fujian and Guangdong, among which there will be strong winds of 9-11 grades and gusts of 12-13 grades in parts of the coastal areas of Guangdong and the northern part of the South China Sea. From 20: 00 on the 6th to 20: 00 on the 7th, there will be heavy rain or rainstorm (50-65mm) in the southeast of Fujian and the east coast of Guangdong. From the night of the 6th to the day of the 9th, there was strong wind and rain in the coastal areas of eastern and southern Guangdong and central and southern Fujian.

  Rain and snow weaken in the western region

  From the night of the 6 th to the day of the 9 th, there were rainfall processes in southern Gansu, Sichuan, Chongqing, most of Guizhou, Yunnan and other places, and some areas had moderate to heavy rain; There are small to medium snow or sleet in eastern Tibet, southern and western Qinghai, and there is heavy snow locally.

  Specific forecast for the next three days

  From 20: 00 on October 6 to 20: 00 on October 7,There are small to medium snow or sleet in the western mountainous area of southern Xinjiang basin, southern Qinghai and eastern Tibet; There are moderate to heavy rains in parts of southeastern Tibet, eastern and southern Sichuan Basin, central and eastern Yunnan, central and southern Fujian, eastern Guangdong, southern Hainan Island and western Taiwan Province Island, among which there are heavy rains (50-65 mm) in parts of eastern Guangdong and southern Fujian coastal areas. There are 4 ~ 6 winds in parts of central and eastern Inner Mongolia, Liaodong Peninsula and eastern coastal areas of Zhejiang, and 6 ~ 7 winds in parts of central Tibet. There will be 6-7 northeast winds with gusts of 8 in the Taiwan Province Strait, and 8-9 northerly winds with gusts of 10 in the northeastern South China Sea (see Figure 1).

Figure 1 National Precipitation Forecast Chart (from 20: 00 on October 6 to 20: 00 on October 7)

  From 20: 00 on October 7 to 20: 00 on October 8,There are small to medium snow or sleet in parts of southwestern Xinjiang, south-central Qinghai and northern Tibet, and there is heavy snow (5 ~ 9 mm) in central Qinghai; There are moderate to heavy rains in parts of southeastern Tibet, central and southern Yunnan, coastal areas in central and eastern Guangdong, northern and eastern Fujian and Taiwan Province Island, among which there are local heavy rains (50-80 mm) in coastal areas in southern Guangdong and southeastern Fujian. There are 6~7 winds and 8 gusts along the coast of Zhejiang, Fujian, Guangdong and the western coast of Taiwan Province Island. There are 6-8 winds and 9-10 gusts in most sea areas of the East China Sea, Taiwan Province Strait and northeastern South China Sea, among which there are 9-10 winds and 11-13 gusts in parts of Taiwan Province Strait and northeastern South China Sea (see Figure 2).

Figure 2 National Precipitation Forecast Chart (from 20: 00 on October 7 to 20: 00 on October 8)

  From 20: 00 on October 8 to 20: 00 on October 9,There are small to medium snow or sleet in parts of southwestern Xinjiang, south-central Qinghai and northern Tibet; There are moderate to heavy rains in southeastern Tibet, southwestern Sichuan, central and southern Yunnan, coastal areas of Guangdong and Fujian, and parts of eastern Liaoning, with heavy rains (50-60 mm) in the southern coastal areas of Guangdong. There are 6-8 winds and 9-10 gusts in the southern part of the East China Sea and the Taiwan Province Strait, and 7-9 winds and 10-11 gusts in the northern part of the South China Sea and the north sea area of Beibu Gulf (see Figure 3).

Figure 3 National Precipitation Forecast Chart (from 20: 00 on October 8 to 20: 00 on October 9)

Spit out by ideal employees! Changan dark blue new SUV exposure, 6-seat layout+extended range power

Recently, the Ministry of Industry and Information Technology announced the latest batch of "Announcement of Road Motor Vehicle Manufacturers and Products", including many brand-new models. However, a brand-new SUV under the brand of Chang ‘an Deep Blue has been published by "ideal employees".

The reason for being spit out is that the new SUV of Changan Deep Blue is quite similar to the model of the ideal brand.

According to the application information, the new car will be named Deep Blue S09, which will locate a large SUV, be equipped with a power system and adopt a six-seat layout. The appearance design of the new car is quite similar to that of the ideal car. The front face is equipped with a continuous light belt, and the design of a split headlight group is also adopted. With a closed middle net, the whole car is quite atmospheric.

The waistline and skirt line on the side of the car body are relatively straight, and the design of hidden door handles is adopted, and bright silver window trims are equipped, while the B-pillar and C-pillar are blackened, which highlights some sense of grade. The layout of the rear of the car is relatively simple, equipped with a persistent taillight group and a small tail, and equipped with a dark blue LOGO in the middle of the light group, and the LOGO supports lighting, which improves the recognition of the whole car.

In terms of body size, the car’s body length, width and height are 5205/1996/1800mm and the wheelbase is 3105mm, which is a large SUV. For reference, the length, width and height of the car body of the same large SUV are 5218/1998/1800mm, and the wheelbase is 3105mm, which also adopts a 6-seat layout.

In addition, the new car will be equipped with privacy glass, electric pedal, rear enclosure decoration, front enclosure decoration and side enclosure decoration, and a variety of wheels can be selected. In terms of smart driving, the new car will be equipped with a roof lidar and a camera, which is expected to support high-level smart driving solutions.

In terms of power, the new car will adopt a power system, in which the range extender adopts a 1.5T engine of the same model, with a maximum power of 110kW and a maximum torque of 220N·m;; The motor is a four-wheel drive model equipped with a single-motor two-drive model and a front-rear dual-motor model, in which the total motor power of the single-motor model is 231kW;; The version of the model is 131kW and 231kW respectively. At the same time, the battery pack is adopted and supports external discharge.

Write to the end

Judging from the appearance and positioning of the new car, it is expected that the new car will benchmark the ideal L9 model and will be equipped with a high-level intelligent driving scheme. However, the official guide price range of the ideal L9 is 409,800 yuan and 439,800 yuan.

Then, if Deep Blue S09 is also on sale at 400,000, will you buy it?

Jiangmen Mercedes-Benz EQE SUV price reduction information! The special price is 335,000, so act quickly.

[car home Jiangmen Preferential Promotion Channel] is now carrying out preferential promotion activities in Jiangmen area, with the highest preferential amount reaching 151,000 yuan and the lowest starting price reduced to 335,000 yuan. For more detailed information and higher discount, please click "Check the car price" in the quotation form.

江门奔驰EQE

Mercedes-Benz EQE SUV adopts a modern and elegant design language, and the front face modeling shows a minimalist style. The grille adopts a closed design, which highlights its identity as an electric vehicle. At the same time, the equipped LED headlight group not only has high recognition, but also gives the vehicle a more flexible visual effect. On the whole, the design of EQE SUV combines the classic elements and futuristic sense of Mercedes-Benz brand, showing a unique charm.

江门奔驰EQE

With its body size of 4880*2032*1679mm and wheelbase of 3030mm, Mercedes-Benz EQE SUV provides spacious and comfortable seating space for passengers. The lines on the side of the car are smooth, with 19-inch rims and 235/55 R19 tyre size, showing unique dynamics and elegance.

江门奔驰EQE

The interior style of Mercedes-Benz EQE SUV is full of luxury and technology, and it uses a 12.8-inch central control screen to provide rich multimedia experience for drivers and passengers. At the same time, the car is equipped with advanced voice recognition control system, which can easily control multimedia system, navigation, telephone, air conditioning, skylight and other functions, greatly improving convenience. The steering wheel is made of leather, which supports electric up-and-down and forward-and-backward adjustment, providing a comfortable grip and flexible control experience. The front and rear seats are made of imitation leather. The main driver’s seat and the co-driver’s seat support front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way), and they have heating and ventilation functions, providing the ultimate comfort for drivers and passengers. The electric seat memory function provides a convenient seat position memory function for the driver’s seat and the co-pilot seat. The front row and the rear row are equipped with USB and Type-C interfaces respectively, which is convenient for passengers to charge and transmit data. The front row is also equipped with mobile phone wireless charging function, which improves the convenience of drivers and passengers. In addition, the rear seats support proportional tilting, providing passengers with more flexible seating space.

江门奔驰EQE

Mercedes-Benz EQE SUV is equipped with a powerful electric engine with a maximum power of 300 kW and a peak torque of 858 Nm, which provides excellent acceleration performance and excellent power performance for drivers.

The owner of car home shared his experience of Mercedes-Benz EQE SUV. He thought that the car was full of power and luxurious interior, and the aura of Mercedes-Benz brand added the unique charm of the car.

Good morning Anhui | Discovery of wild finless porpoises in Anqing section of Yangtze River

Anhui release

morning

safe

safe

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April 6, 2024

On April 5, 2024, the first international kite camping meeting in Luogang Park was held. Kite performance enthusiasts and professional stunt teams from inside and outside the province jointly performed, bringing a wonderful kite performance feast. Good morning, everyone

Anhui news

● Discovery of wild finless porpoises in Anqing section of the Yangtze River

On April 5th, Shen Fan, a finless porpoise enthusiast and photographer, photographed three or five groups of wild finless porpoises foraging and playing in the water from Wangdong Yangtze River Bridge in Wangjiang County, Anqing City to Lianhuazhou Village in Leichi Town. Since the beginning of this year, the Yangtze finless porpoise has frequently appeared in the waters from Wangdong Yangtze River Bridge to Lianhuazhou Village in Leichi Town. At present, the number of finless porpoises in Anqing section of the Yangtze River has risen to 180 to 200, which has become the "ecological business card" of Anqing.

● Wanjiang teenagers pay tribute to heroes with martyrs.

A few days ago, in the classroom of Class 5 of Hexi Primary School in Lu ‘an, children and children far away from Xinjiang spent a meaningful afternoon together. Hexi Primary School, together with No.1 Central Primary School in Guma Town, Pishan County, Xinjiang, jointly held the activity of "Remembering the Martyrs’ Legacy —— Wanjiang Teenagers Join Hands Again and Sacrifice Heroes in the Cloud", which promoted the exchanges and exchanges between teenagers in the two places in an online and offline way, and carried out memorial activities such as "sacrificing heroes in the cloud" and paying tribute to heroes’ souls.

● This world-class competition! Six Anhui players were selected.

The centralized selection and assessment of the 47th World Skills Competition has ended. After fierce competition, three contestants from Anhui Aircraft Maintenance, Painting and Decoration, and Gardening ranked first in the centralized assessment, representing China in the World Championships. Three contestants from cooking (western food), masonry and network security ranked second in the centralized assessment results, and will be used as candidates for intensive training with the formal contestants, and can be arranged to watch the World Cup.

● For eight months! The road in Hefei will be closed for construction.

A few days ago, Hefei Municipal Transportation Bureau announced that the rapid reconstruction project of G312 Heliu Road (Xinqiao Avenue-Xiaomiaojie) was a key construction project in Hefei. According to Article 39 of the Law of the People’s Republic of China on Road Traffic Safety and Article 35 of the Implementation Regulations of the Law of the People’s Republic of China on Road Traffic Safety, with the approval of Hefei Municipal People’s Government, the road 500 meters east of Xinqiao Avenue to Xiaomiaojie was closed during the construction period, and the closure time was 2024. See the figure for the specific enclosed scope:

The weather today

Source | Anhui Daily, Anhui Meteorological

Original title: "Good morning Anhui | Discovery of wild finless porpoises in Anqing section of the Yangtze River"

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150,000-class pure electricity, KIA EV5 VS Song PLUS EV glory edition.

Affected by the price war, new energy vehicles have become cheaper and cheaper in recent years, and a good pure electric SUV can be purchased with a budget of about 150 thousand yuan.

As the big brother of the domestic new energy camp, BYD’s strength is needless to say, and its product sales are amazing, among which EV can get about 10,000 sales data in a single month. The joint venture camp is also unwilling to lag behind, such as Kia. According to the data, the global sales volume of Kia in 2023 was 3,087,384, up 6.4% year-on-year, and the sales volume in China was 166,000, up 31% year-on-year, with an obvious increase. Last year, the price of EV5 launched by Kia directly targeted the Song PLUS EV, which also gained the attention of many riders.

Launched in November 2013, the car has launched six configurations with a price range of 149,800 ~ 225,800 yuan. Song PLUS EV Glory Edition was launched in February 2004. The car has five configurations, and the price range is 149,800 ~ 182,800 yuan. Next, we will select the 2024 KIA EV5 720 Air with a price of 184,800 yuan, and make a detailed comparison and analysis with the 2024 BYD Song PLUS EV 520km Pilot Glory Edition with a price of 182,800 yuan. The price difference between the two cars is almost negligible. Without further ado, let’s get to the point.

appearance design

From the design style, there are still obvious differences between the two models, one is square and the other is round. Among them, the design idea of KIA EV5 is square, and the use of straight lines makes the car more sense of volume. The front face of KIA EV5 adopts KIA’s iconic digital tiger roar design, and the shape of the through headlight group is very interesting. There are cubic projection LED headlamps arranged vertically on both sides, and with slender LED daytime running lights, it is quite futuristic after lighting.

The appearance design of Song PLUS EV Glory Edition is no different from that of the previous champion edition. After being incorporated into Ocean Net for sale, the overall shape of the car is obviously more marine, with rounded and smooth lines and more concise visual effects. Among them, the X design element is added to the front part of the car, the proportion control of the headlight groups on both sides is slim, and the decorative strip with water drop texture is combined below, giving people a smart and natural feeling. In addition, the two sides of the double lens are decorated with slender lines, and the recognition is indeed high enough.

In terms of body size, the specific length, width and height of Kia EV5 are 4615×1827×1715mm and the wheelbase is 2750mm respectively, and the data performance is not much different from that of the joint-venture fuel SUV of the same level. Viewed from the side of the car, KIA EV5 is quite a bit of a hard-core off-road vehicle in terms of vision. The popular design details such as suspended roof and hidden door handle are not absent, and a silver plaque is added to the roof, which further enhances the layering of body design.

The specific length, width and height of Song PLUS EV Glory Edition are 4785×1890×1660mm and the wheelbase is 2765mm, which has a slight advantage in key vehicle length and wheelbase. The car’s body design is slightly conventional, with a straight waistline extending from the headlight group to the taillight group. At the same time, silver decorative strips are set around the window and at the bottom side skirt, and the layering is also good.

The tail design of KIA EV5 is also square, and the style of the penetrating stereo taillight group is not much different from that of the headlights. The black and silver decorative boards at the bottom have a considerable area, which further strengthens the wild charm of the car and enhances the visual center of gravity of the car body to a certain extent.

The tail design of Song PLUS EV Glory Edition is slightly conventional, and the through taillight group is undoubtedly the focus of our attention. The design inspiration of the taillight group comes from water droplets, and the main part is decorated with L-shaped light strips, while the C-shaped wide-body features below also echo the front face shape.

Interior design

The interior design of KIA EV5 conforms to the current mainstream style, focusing on simplicity and flatness. In addition, the car also adopts the operation form of combining touch and physical buttons, and its practicality is good. In terms of materials, most areas of the car are wrapped in soft leather fabrics, and the details are decorated with piano paint panels, silver decorative strips, stitches and other elements. The materials are conventional, but the technology is delicate and quite textured. The car provides a 12.3-inch full LCD instrument panel, and the central control display is a combination of 5+12.3 inches. Among them, the small screen in the middle is the independent control screen of air conditioning, which is quite rare. The air conditioning status can be seen at a glance, which is more convenient to operate.

The interior part of Song PLUS EV Glory Edition adopts classic family-style design, which should be familiar to everyone. The materials and texture in the car belong to the mainstream level. The center console of the new car is also equipped with a 12.3-inch LCD instrument panel, and the central control display screen is only 12.8 inches. It is equipped with DiLink intelligent networking system, which can support 4G network, car networking, OTA upgrade, remote control of mobile APP, etc. The functional level has not opened the gap with Kia EV5.

KIA EV5 interior seats are wrapped in imitation leather+fabric, and the functions match the electric adjustment of the main and co-pilot seats and the heating of the front seats. Among them, the PET fabric has the characteristics of wear resistance, air permeability and good comfort performance, and the front seat of the car also has a unique cushion in China, which makes it feel obviously trapped when riding.

Song PLUS EV glory version of the car seat is wrapped in imitation leather fabric, and the function only supports the electric adjustment of the main driver’s seat. The front seats are designed in one piece, and the internal fillers are moderate in hardness and comfort, but the wrapping is relatively general.

Although the body data of KIA EV5 is not as good as that of Song PLUS EV Glory Edition, the rear seat space is unexpectedly spacious. During the experience, the experiencer with a height of 1.75 meters can have more than two punches in the leg space, and the head space is left with about one punch. Moreover, the rear row also has multi-gear adjustment, and the last gear is basically in a semi-lying state.

The rear seats of the Song PLUS EV Glory Edition continue to maintain a sporty style. The rear seats also support backrest angle adjustment and proportional reclining, and the space expansion is remarkable. However, compared with Kia EV5 with careful machine design such as hook, hidden compartment and double partition, the variability of the car is still weak.

power system

Kia EV5 is built on the pure electric platform of E-GMP, which has obvious advantages in light weight and low center of gravity. Its power part is matched with the front single motor, with a maximum output of 160 kW, a peak torque of 310 Nm and a top speed of 150 km/h.. The car is equipped with a group with a capacity of 88.1 kWh, and the CLTC has a pure electric cruising range of 720km. At the same time, the vehicle also supports fast charging, and it takes only 0.45 hours to charge the battery from 30% to 80%.

Song PLUS EV Glory Edition is also equipped with a front-mounted single motor, with a maximum output of 150 kW, a peak torque of 310 Nm and a top speed of 175 km/h. In addition, the CLTC pure electric cruising range of the car is 520km, and it takes 0.5 hours to charge the battery from 30% to 80%.

Summary:

As a new player in the new energy SUV market, Kia EV5 gives people a very sophisticated feeling. Of course, the market reputation of the Song PLUS series is also quite stable, and its strength is beyond doubt. From the above comparison, it can be seen that KIA EV5 is ahead of Song PLUS EV in comfort, seating space, performance, battery life and recharge.

Lantu goes to sea, taking Europe as a bridgehead

Beijing, May 10, 2024 (reporter, Jiang Peng) On April 16, 2024, Lantu Automobile held a brand launch in Italy, bringing 100 new cars to be sold out, but more important than the product’s popularity is that it became China’s first high-end new energy vehicle national team to enter Italy.

"Today, Lantu Automobile officially landed in Italy, marking a new level in terms of speed and quality for Lantu to go overseas. Starting from Italy, Lantu will continue to polish its brand, deeply cultivate the southern European market, and rely on Dongfeng Group’s strong overseas resources to continuously make breakthroughs in the European market, promote the overseas landing of the whole value chain, and build a world-class Chinese brand." Lu Fang, CEO of Lantu Automobile, said on the spot.

This has become a microcosm of Lantu going overseas. Since its launch in 2022, Lantu has successively entered Norway, Finland, Denmark, the Netherlands, Bulgaria, the Czech Republic and other European countries within two years, with a total export of nearly 10,000 vehicles, deeply cultivating the European market.

This is also a representative automaker in the trend of Chinese brands going overseas.

(Picture provided by the manufacturer, issued by China Central Broadcasting Network)

Since 2022, with the advantages of the new energy industry and technological advantages, Chinese brands have accelerated their overseas layout, including Chery Automobile, BYD Automobile, and Great Wall Motor, which have accelerated their overseas gold rush. Among them, those who have gained a lot, such as Chery Automobile, sold more than 900,000 overseas in 2023, accounting for nearly half of the total sales.

Landmap chose Europe as the bridgehead of its globalization strategy.

On April 26, 2024, at the 2024 Beijing Auto Show, Lantu Automobile released the Let’s VOYAH "Total Lantu" overseas strategy, establishing the core goal of "6655" – by 2030, it will be deployed on six continents in the world, enter 60 countries around the world, and build a total of 500 sales and service outlets. Overseas sales have exceeded 500,000 vehicles.

"We will set up an operation center in Europe, and we chose this as our first stop because this is the core area of the traditional car market," Shao Mingfeng, assistant general manager of Landmap Automotive and general manager of the sales company, said in an interview.

In fact, Chinese brands have been going global as early as the last century.

In 1997, Great Wall Motor brought the first pickup truck to the Middle East, and in 2001 Chery sold the car to the Syrian customers who came after it, opening up the internationalization. The European market, as a testing ground for the technology and product viability of automobile companies, is also a key area for building international brands and distribution networks. It once won the favor of Chinese brands, including GAC Trumpchi, NIO, SAIC MG, etc.

However, it is found that more independent brands, including Chery Automobile and Great Wall Motor, have gained from South East Asia, South America, Africa and other markets, but not much in automotive powerhouses such as Europe.

Nowadays, except for MG in the UK market and many Chinese brand players gathering in the Russian market, other core key regions in Europe have not achieved much. Under such circumstances, why did Lantu Automobile choose the European market as a bridgehead? At the 2024 Beijing Auto Show, CCTV and other media conducted further communication and interviews with Lantu executives. The following is the interview content, slightly edited:

QOverseas markets, especially in Europe, are constrained by a variety of factors. How do you consider going to Europe at this time?

Lu FangMany companies such as BYD and Chery are accelerating their expansion into Europe. Lantu exports new energy vehicles to Europe because there is a demand for new energy vehicles in the European market, and China has the ability to provide high-quality new energy vehicles.

In fact, with the exception of Tesla in the United States and a few brands in Europe, most countries lack new energy vehicles, especially products with both electrification and intelligent technologies, which has formed an obvious local market supply and demand contradiction. The current Chinese market has strong new energy vehicle production capacity, leading new energy technologies, and abundant new energy vehicle products. Therefore, in the short term, the global supply and demand contradiction needs to be resolved through Chinese exports to meet the needs of global users for vehicle upgrades.

This export trend is likely to continue for the next decade or even two. Historically, Japan, Germany, and the United States have all gone global with automotive products, exporting their industrial manufacturing capabilities. Now, China has developed to this stage, and it will also follow this path. This is why we entered the European market. Of course, the European market will continue to grow for some time to come.

(Picture provided by the manufacturer, issued by China Central Broadcasting Network)

QHow to build Landmap’s overseas channels?

Shao MingfengLandmap will set up an operation center in Europe, jointly established by the import and export team of Dongfeng Company and Landmap, which is also our first overseas operation center. Landmap has formulated the "6655" plan, that is, by 2030, it will cover six continents, enter 60 countries around the world, build 500 sales and service centers, and overseas cumulative sales will exceed 500,000 vehicles. We chose Europe as our first stop because it is the core area of the traditional automobile market. Europe as the first stop is an important starting point for our overseas expansion. In the future, we will set up operation centers in more places to promote the global layout of Landmap.

QWhat are the basic strategies for going to sea?

Lu FangIn the era of win-win cooperation, Lantu will continue to give full play to the advantages of the industrial chain, go to sea together, not be the "king of the world", do not take the old road of "going to sea at a low price", and build a sustainable win-win ecology with excellent partners around the world in terms of channels, services, ecology, etc., and will always adhere to the technical concept of "heart-warming technology", integrate good technology into users’ lives, create a better car experience for users, and become a world-class brand that is deeply loved and trusted by users around the world.

(Picture provided by the manufacturer, issued by China Central Broadcasting Network)

QCan you talk about it in detail?

Lu FangBrand competition is cultural competition, and the lowest gene of Chinese culture has never been life and death, but beauty and harmony, which is the cultural gene we want to carry when we go overseas.

Landmap not only allows products to go global, but also a kind of trade. What’s more important is how to build a new automotive ecosystem together with the local value chain and industrial chain.

Landmap has not been going overseas for a long time, but while we are thinking about how to explore the European market, we should also consider how to build a closer relationship with local users and the local ecosystem in the future. This is a reflection, exploration, and experimentation in the strategy of going overseas.

It is easier said than done because it is a long-term process to understand the local society, politics, economy, culture and user requests overseas. Our goal is to achieve ecological win-win with overseas markets.

Kunming Xingyue L Zhiqing price reduction news, the lowest price 152,700! only this time

Welcome to the Autohome Kunming promotions channel to bring you the latest car market trends. Currently, high-profile models are under a lot of promotion. In the beautiful city of Kunming, car buyers are fortunate to enjoy a car purchase discount of up to 7,000 yuan, and the minimum starting price for taking the Xingyue L Smart Engine home has been adjusted to 152,700 yuan. This is a great car purchase opportunity not to be missed. To learn more and get higher discounts, just click the "Check Car Price" button in the quotation form and act now!

昆明地区星越L智擎降价消息,最低售价15.27万!仅此一次

The exterior design of Xingyue L Zhiqing shows the perfect fusion of fashion and power. The front face adopts the latest design language of the Geely family, and the exquisite air intake grille is three-dimensional like a sculpture, with a streamlined outline, giving the vehicle an elegant and dynamic temperament. The overall style is stable and atmospheric, with smooth lines and details revealing a sense of technology, which not only caters to the urban aesthetic, but also meets the user’s expectations for a high-quality driving experience.

昆明地区星越L智擎降价消息,最低售价15.27万!仅此一次

The Xingyue L Smart Engine outlines a smooth side profile with elegant body proportions. Its body size of 4795mm long, 1895mm wide and 1689mm high gives it a stable and dynamic visual effect. The wheelbase is up to 2845mm, which makes the interior space spacious and comfortable. The front and rear wheel tracks are 1610mm, ensuring the driving stability and handling performance. The exquisite tire specifications, 235/50 R19 front and rear tires, not only improve the driving stability, but the wheel rim style adds a fashionable atmosphere to the vehicle, adding a unique side charm to the Xingyue L Smart Engine.

昆明地区星越L智擎降价消息,最低售价15.27万!仅此一次

The interior design of Xingyue L Zhiqing combines modern simplicity and luxurious texture, showing a refined but practical atmosphere. The 12.3-inch central control screen stands in front of the driver, which is clear and easy to operate. It supports automatic speech recognition control, which can easily control multimedia, navigation, phone and other functions. The steering wheel is made of leather material, which is comfortable to hold. It is equipped with manual up and down + front and rear adjustment functions, which is convenient for the driver to operate easily in different driving positions.

The seats in the car are made of imitation leather, which combines comfort and durability. The main driver’s seat provides four-way adjustment of front and rear adjustment, backrest adjustment, height adjustment and waist support, and has heating and ventilation functions to ensure a comfortable driver experience. The driver’s seat also has a power seat memory function to meet individual needs. The passenger seat also supports multi-directional adjustment, and the front passenger can also connect the device through USB and Type-C interfaces for convenient entertainment experience. The second row of seats provides backrest adjustment, and the flexible space design makes the ride more comfortable. In addition, the rear seat supports proportional reclining, which is convenient for loading or expanding the ride space.

昆明地区星越L智擎降价消息,最低售价15.27万!仅此一次

The car series Xingyue L Smart Engine is equipped with a 1.5T turbocharged engine with a maximum power of 120 kW, which can provide strong power performance. The torque output of this engine is 255 Nm, and it is matched with a 3-speed DHT transmission, which ensures the efficient operation and smooth driving experience of the vehicle.

Overall, the Xingyue L Smart Engine has won the love of the whole family of Autohome owners with its atmospheric appearance, even for non-professionals, its attractive design and excellent workmanship make them satisfied. The car owner’s choice of body color not only considers safety, but also takes into account the convenience of daily use, demonstrating the practicality and thoughtfulness of Xingyue L Smart Engine. In the reputation of car owners, Xingyue L Smart Engine is undoubtedly a reliable family car choice.