分类归档 fun

The export of new energy vehicles in China became the new trend of domestic car companies last year, and the second exporter was Thailand, which just opened the visa-free system.

Although Japanese brands have occupied the Southeast Asian market since the 1960s, last year, among the top 10 brands in Thailand, they have squeezed into three China car companies. Among them, the biggest contributor is Thailand’s 3030 plan-to increase the penetration rate of new energy to 30% in 2030.

In order to better understand the bridgehead of Southeast Asian auto market, Jiashi School also went deep into the 2024 Bangkok International Auto Show, where not only eight China auto companies occupied half of the exhibition hall, but also traditional Japanese, American and German luxury brands guarded the gate.

Through the on-the-spot visit of the driving school, maybe we will see the Thai auto market that has gradually changed.

01

Volvo EX30

At the 2024 Bangkok Auto Show, it brought small pure electricity: EX30.

The exhibition cars should all come from Geely’s Zhangjiakou factory. At present, there are two versions of single motor 540km and double motor 520km. The lowest price is 1.59 million baht, which is 315,000 yuan. I believe that the domestic sales price must be at least 30% off first.

From the look and feel, EX30 is about the same size as the X of the same SEA architecture, and the design is a little baby version of EX90, and many details have been passed down to the essence. The interior is more concise, the traditional instrument panel has been removed, and the car provided by Yikatong uses 8155 chips, which should be very lethal in overseas markets. However, in terms of space, the 2650mm wheelbase has not been well played, and the back row is relatively tight for adults.

On the whole, it’s still a refined model, and the concept of environmental protection in the use of materials has also been maintained. Friends who are interested in it can also see its China debut at the auto show.

02

Nezha V-Ⅱ made in Thailand.

At the 2024 Bangkok Auto Show, the-II produced by the Thai factory was released. In fact, it is the mid-term change of Nezha V, which is called AYA in China, and the price has just been reduced by 8,000 yuan.

Judging from the actual vehicle on the spot, the Nezha V-Ⅱ made in Thailand has the same level as the domestic version, with cheap texture, basic functions of intelligent cockpit and intelligent driving, and a little narrow space. However, for Southeast Asian users, as long as the price is appropriate, it should be able to meet most of the demand for electric vehicles.

From the actual record, last year, Nezha was the 10th largest car company in Thailand, with 1.3w units sold. This year, it should be able to take advantage of the domestic trend of Nezha V-II and Thailand’s new energy subsidy policy. However, at the scene, we also saw the live broadcast personnel from Nezha, bringing "Bangkok Auto Show Synchronization Subsidy" to China users. It seems that saving the country by curve cannot fill the shortcomings, and the huge domestic market is the foundation for Nezha’s revival, so wait and see if it is a lifesaver.

03

Vinfast WILD concept car

Can Nhat Vuong Pham, the richest man in Vietnam, hold on to his dream of building a car longer than Boss Xu? At the 2024 Bangkok Auto Show, which opened today, Jiashi School saw the brand new concept of pickup truck WILD.

Its size is slightly shorter than that of a gun, and its width is close to 2 meters. It is already a big man in the pickup truck market in Southeast Asia. It is said that the Australian design studio Gomitiv spent 8,000 hours polishing the overall shape, and it is also more avant-garde than the mainstream pickup truck. I don’t know how many doors, electronic rearview mirrors and air suspensions can be retained after mass production, and the rear space of the WILD concept car is really a bit stretched.

Although the power form has not been announced, and there is no obvious refueling or charging position on the car body, Vinfast will probably turn it into an electric pickup truck, which also makes WILD’s battery life challenging-however, let’s wait until that day. After all, last year, Vietnamese brands sold 50,000 units, but actually only sold more than 10,000 units, of which 7,100 units were purchased by their own car rental companies, which made me feel a little bad when I saw seven models on the scene at the same time.

04

Toyota hilux Champ

My favorite car at 2024 Bangkok Auto Show is Champ, hilux.

This is a very pure tool car, which basically restored the IMV0 concept car at the Tokyo Motor Show last year and catered to the retro trend. Although this pickup truck is extremely simple in terms of material texture and configuration level, airbags, tachometers and ABS are optional, and the starting price of 459,000 baht is lower than that of many small cars, but it meets the needs of working people. It is not only changeable and can be installed, but also has many possibilities for personalized customization. For example, I saw its version on the booth.

Hilux Champ at Bangkok Auto Show has long axis and standard axis versions, which are currently produced in Samrong factory in Thailand and mainly sold in Southeast Asian market. As a commercial pickup truck, its possibility of entering the China market is almost zero, but such an entry-level pickup truck, which can support the family and has the ability of customization, may be imitated by any car company.

05

Nissan Almera

At the 2024 Bangkok Auto Show, there were no new cars. Except for the e-Power of Xinhe Kicks, I spent more time watching the Nissan Almera-or the Southeast Asian version of Sunshine, which is more familiar to everyone.

From the design point of view, Almera has used Nissan’s latest family language, including the texture of the interior is not too cheap, except that the fabric seat feels a bit stiff. In space, Almera is also close to the level, and it is no problem for two normal adults to be in the back row. However, Nissan only provides a combination of a 1.0T three-cylinder engine and a CVT gearbox. I wonder if Southeast Asian consumers are psychologically clean about this matter.

As a scooter equivalent to RMB 110,000-140,000, Nissan Almera has a high enough popularity in the local market, but if it is imported to replace the classics, I think it is meaningless. Joint venture brands have been eaten clean by independent car companies in this market. How to find the value in the middle and high-end field is a more important task.

06

Kia EV9

At the 2024 Bangkok Auto Show, Jiashi School saw the flagship pure electricity: EV9, which just landed in the Southeast Asian market. This model also won the title of car of the year in North America and Britain last year, and was also among the top three cars of the year in the world together with Volvo EX30 at the Geneva Motor Show, which is widely recognized in the industry.

From the actual experience, the EV9 doesn’t have much pursuit of being different, the design language is as straight as the EV5, and the sense of science and technology in the car is not as good as that of the new domestic forces. The screen is not only spliced, but also has no curved shape, but it will be more acceptable to traditional car users.

Moreover, the ergonomics is really excellent, the seat comfort is good, the detailed materials are in place, and the comfortable configuration of the top model is still rich. The space in the third row of the six-seat model is similar, but weaker.

As the peak of pure electricity in South Korea, KIA EV9 battery with the maximum 99.8 degree can run out of WLTC battery life of 540km, and the 800V platform also has the maximum charging power of 350kW. The dual-motor boost version outputs 700Nm torque and 5.3 seconds of acceleration, which is also excellent in China market. Only in the case of the decline of Korean brands, EV9 really has no premium ability. If it can live as steadily as EV5, there is still room for survival if it is introduced into the domestic sales range of 300,000.

07

Corolla Cross

It is expected that the mid-term change of Cross made in China in the third quarter of this year will also bring the Southeast Asian version at the 2024 Bangkok Auto Show.

This time, the upgrade of Toyota models focuses on the front face, and the borderless grid modeling has been used in some products. In addition, the headlights of Corolla Cross are also connected with the middle grid with belts, and the front bumper is provided with ventilation slots, and the details of "running water turn signal" may be added.

In terms of other styling, except for the new style of 18-inch wheels, the taillight light source has been changed, and the Corolla Cross, which was redesigned in the middle period, has not been adjusted more.

The central control panel of Corolla Cross is slightly increased to 10.1 inches, and the dashboard has a large-area LCD display. However, Toyota still uses the 1.8L fuel version and hybrid power. Although it has been fine-tuned, it has not been upgraded to the latest version of the 2.0L engine and dual-engine hybrid like the domestic Corolla Cross.

The Corolla Cross sold in Thailand started at 999,000 baht, which is ridiculously expensive for the domestic market. According to the previous situation, this set of design will be transmitted to the high probability, and the details will not be determined until the second half of the year.

08

Honda City hatchback hybrid version

Although it has gone far away from us, its spirit remains in Southeast Asia: at the booth of the 2024 Bangkok Auto Show, you can see the new City Hatchback that debuted.

It is said that it is a new model. In fact, Hatchback, like the sedan version, is closer to the annual change, and the design change is difficult to be detected. In addition to the blackened front and rear light sets and 16-inch wheels, the RS version I shot has a more sporty shape on the front and rear bumpers, and the plastic mesh grille is also somewhat different from the old one.

As a high-end model of City Hatchback, the car will be upgraded with a 7-inch LCD screen and an instrument panel with an hour pointer. The 8-inch central control screen supports CarPlay, and the low-end one is only a host that can connect to Bluetooth. In addition, Honda’s entire system comes standard with Honda Sensing driver assistance function, and the powertrain is also outside the 1.0T three-cylinder, adding a 1.5L HEV version. 109hp horsepower and 253Nm torque are abundant for this small car, and the official average fuel consumption per 100 kilometers is only 3.6L.

With a starting point of 599,000 and a top allocation of 749,000 baht, Honda can completely replace Jazz with City Hacthback-in fact, I was at the Honda booth and didn’t see the familiar Fit.

（END）

Geely xingyue l is equipped with Volvo Drive-E 2.0TD engine and offers 2.0TD-T4 EVO and 2.0TD-T5. At the same time, it also won the title of "Top Ten Engines of Ward" for three consecutive years.

introduction

A few days ago, Netcom got Geely’s new SUV-Xingyue L power information. The new car will be equipped with Volvo Drive-E 2.0TD engine, which is divided into 2.0TD-T4 EVO and 2.0TD-T5. It is understood that Xingyue L is the flagship SUV model under the CMA super matrix structure jointly developed by Geely and Volvo.

In terms of power, the Drive-E 2.0TD mid-range direct injection turbocharged engine provides high and low power. The maximum power is 160kW and 175kW respectively, and the peak torque is 325N·m and 350N·m respectively, which matches Aisin 8AT gearbox. The engine is made of all-aluminum and has obvious advantages in light weight, low fuel consumption and NVH. It has been widely used in Volvo XC90, Volvo S90, Lectra 03, Lectra 03+and Lectra 05.

In terms of appearance, the iconic straight waterfall air intake grille on the front face of Xingyue L is decorated with chrome trim strips and matched with Geely black LOGO to enhance the sense of grade. In addition, the headlights and grille of the car form a very impactful front face shape, which is more domineering with the large air intakes on both sides of the bumper.

The overall profile of the new car side is very tough, and the smooth waistline runs from the headlights to the taillights, which enhances the three-dimensional sense of the whole side and contains the ultimate strength in the movement. In terms of size, the length, width and height of the new car are 4770/1895/1689mm and the wheelbase is 2845 mm. At the rear of the car, Xingyue L adopts the popular penetrating taillights to stretch the width of the rear of the car visually.

In terms of interior, Xingyue L adopts a brand-new design concept and luxurious technology configuration. The overall interior uses a simple style and integrates oriental aesthetic elements. The center console adopts a double-color design, which spans the entire center console’s super-large three-screen and integrates the dashboard, the central control screen and the co-pilot entertainment screen. The central control screen and the co-pilot entertainment screen are 1 meter long, showing a full sense of technology as a whole. It is reported that Xingyue L will be equipped with Geely’s latest digital intelligent cockpit system and higher-level autonomous driving technology.

(Photo/Text Netcom Zhang Jingkai)

Special feature of 1905 film network This year’s Spring Festival box office broke through 6.7 billion, which is a good start for the whole China film market. In addition to the crowded cinemas, social media is also very lively. Hot searches related to various movies emerge in an endless stream, and netizens actively participate in the discussion, making the atmosphere of the Spring Festival file even hotter. I can’t help but wonder, compared with previous years, is this year’s Spring Festival hot search hotter?

According to a statistic in Weibo, the number of hot searches on topics related to the Spring Festival stalls this year has exceeded 1,300, with nearly 200 a day, more than double that of the same period last year. There is no doubt that from the aspect of hot search, this year’s Spring Festival file is far more lively than in previous years. Zhang Yan, a film critic, also laughed at himself. As a film media person, he usually turns on his mobile phone to brush Weibo, and he feels forced to go to work.

While the number of hot searches has greatly increased, the topics are also very wide. What exactly are we talking about? Zhang Yan used eight words to describe the topic of discussion — — "the gods fight and are full of fun."

@ Zhang Yan:"The fight between immortals" comes from the creative side, and many of them are the speeches of our filmmakers themselves. Then the other part, that is, our audience, has quite a few ordinary users. Their feedback on a movie is not just a small one, but also professional and interesting, so I say "interesting".

Judging from the hot search of filmmakers, there is an interesting phenomenon this year. In previous years, it was generally easier for actors to get hot search, but these directors have also become hot search physique, and their popularity is not lost to the actors in their films. For example, "Why did Zhang Yimou give up the whole film to the end" and "Frant Gwo said that he would do his best to be better", these hot searches not only pay attention to the director, but also discuss the film from the perspective of production.

Judging from the object of hot search itself, Zhang Yimou didn’t choose to let "Man Jiang Hong" be a mirror in the end, but also gave us a good example of commercial films. Manjianghong itself is a fast-paced feature film, and it is not advisable to sacrifice the rhythm of the story for the stylized expression of a mirror to the end.

Similarly, Frant Gwo showed his understanding of commercial films when he made them. From Wandering Earth 2, Frant Gwo attracted more and more attention. Hot searches such as "Frant Gwo, have you finished shooting Ball 3" and "How can you sleep in Frant Gwo" are "reminders" for the audience to express their love for The Wandering Earth. As a matter of fact, Frant Gwo often works until the wee hours, doing his best for this film.

The above topics and Cheng Er-related hot searches, "Deep-sea Master Creation Response Animation for 7 years" and other hot searches all express their love for the director, which also shows that the audience’s focus is always on the work. Of course, besides the director, the actors are also concerned. For example, "Director Cheng Er suggested being alone occasionally" mentioned both Cheng Er and YiBo. There are also many discussions about YiBo’s acting skills in the film.

@ Zhang Yan:Because Cheng Er is such a director who can train actors very well, the foundation of YiBo’s first step from an idol to an actor has been laid, and fans are no longer only concerned about the daily things of his life. I think these are very very good phenomena.

"It’s funny to reflect on yourself" and "What you are like" are the praises of these two beloved actors. Shen Teng and Lei Jiayin are both actors with high national standards, and their performances in their new works naturally attract much attention this time. In addition, there is such a topic as "Liu Peiqiang was born", and the role is not the actor. This is undoubtedly the recognition of the film and the role. For actors, it is also an honor to see their characters deeply rooted in the hearts of the people.

In addition to the hot searches of directors and actors, we can also see many audience-related hot searches — — "The scientist daddy explains the wandering earth by hand" and "crying and laughing after watching it", etc., which reflects the audience’s participation in the interaction with the film. The professionalism shown by many viewers in the discussion makes people have to admire that "this audience is very good." For example, the scientist dad made a good science popularization for the film through hand painting, so that more people can understand the science behind it; There are also many enthusiastic audiences who sent suggestions to Guo Fan, such as shooting around Lagrange point … … These audiences not only watch movies, but also see every link of the whole film industry, which also gives creators a stronger motivation.

The most original power of hot search is the power of the audience. We can feel that the audience’s desire for communication is stronger than ever. The active participation of the audience made the whole Spring Festival stall in a lively atmosphere, and also made many filmmakers put down the stones hanging in their hearts: there is no doubt that the audience still loves movies, and in the following schedules, the audience is still willing to go into the cinema to watch movies and discuss movies on social networking sites.

Text/Entertainment Guangdong Hu Haojie

According to the notice of the National Film Bureau on the filing and project publicity of the national film script (synopsis) in January 2024, there are 247 story films, 12 animated films, 17 documentary films, 15 science and education films and 4 special films.

Among them, a total of 28 films in Guangdong Province were put on record, including 21 feature films, 2 animated films and 5 documentary films.

　

The information of the films put on record in Guangdong Province is as follows:

Source: Official website of National Film Bureau.

Editor in charge: Zhang Jinzhi

1905 movie network news 2023 is one of the most exciting years in the history of Russian-Chinese film cooperation. In April this year, at the Russian Film Festival and the Beijing International Film Festival, a Russian film with high reputation was shown. Now, more excellent movies will be broadcast for free in a limited time. From August to September, the Russian Film Festival will be held simultaneously in three China cities: Beijing, Suzhou and Heihe. In addition, "China Film Day" will also be held in Russia.

A few days ago, the Russian online film exhibition was officially launched, and China audiences will have the opportunity to watch romantic fantasy movies, the first film based on Russian graphic novels, The Guardians, movies about alien creatures, movies based on real events, sports movies and so on.

In addition, it also includes disaster movie, whose film of the same name in the Soviet era in 1979 was well known to the audience in China. So far, this film is still a classic by word of mouth. And this latest version of "Ghost in Fire" has not only been re-produced by modern technology, but also expanded a brand-new plot in the plot.

Russian film online screening list

The movie "He is a Dragon" Dragon (2015)

Introduction: The film is adapted from the novel Ritual by Sergey Diacenco and Marina Diacenco. It tells the story that Milla, the youngest daughter of the Duke, was kidnapped by the dragon and awakened the humanity of the dragon, and finally fell in love with arman.

The movie Guardians (2017)

Introduction: This film tells the story of the evil Professor Kratov who has been engaged in weapons research. He wants to use biological weapons to achieve his ambition and has created a series of large-scale explosive terrorist attacks in major cities in Russia. In order to eliminate evil forces and save the country facing destruction by biological weapons, the Russian Ministry of Defense sent a team of superheroes named "Patriots" created during the Cold War. These heroes are different from ordinary people and have special skills, and they have launched a life-and-death contest with the evil professor who claims to rule the world … …

The Crew(2016)

　

Introduction: The film is a remake of the Soviet film in 1980. It tells the story of the dauntless crew led by three pilots who volunteered to go to the volcano to explode.The story of Kunwu Island rescuing trapped people. Gusin, a pilot with a sense of justice (Danil KOzlovsky), who was expelled from the army for disobeying the orders of his superiors, became an intern pilot of the civil aviation unit and met the spiritual mentor Zincenko (Vladimir Mashkov Act the role of) and lover Alexandra (Agni GeRudySpecial decoration). However, in one flight,The sudden volcanic eruption and bad weather conditions made everything on the plane out of control, and all the members’ lives hung by a thread … …

The movie Munich 3 Seconds (2017)　

Introduction: The film is based on the famous legendary real events in sports history, and tells the incredible events that happened during the 1972 Munich Olympic Games. In the final of the basketball championship, the Soviet basketball team defeated the American team, which kept the record of total victory for 36 years. Three seconds before the final, the United States led by one point. The American team has begun to celebrate the victory of the game in advance because they believe that the result of the game is a foregone conclusion. However, an unknown basketball coach from the Soviet Union led the Soviet national team in difficulties, hardships and poverty, which reversed the result of the game and changed the whole basketball history.

The movie "Space Rescue" SALYUT-7(2017)

Introduction: The Salute 7 space station in outer space lost contact with the Earth unexpectedly. Engineer Victor Ayokin and retired astronaut Vladimir Fedorov were ordered to take Soyuz T-13 to find the trace of Salute 7. When they were preparing to return after a series of crises, such as docking in space, cold current in the space capsule, fire in the space station and failure of solar charging system, they were told that the space station was about to be shot down, and a bigger space disaster was coming.

The film And Quiet Flows The Don(1957)

Introduction: The film is set in the turbulent times of the eve of World War I, revolution and civil war for about ten years. Through the tragic fate of young Cossack grigori and young Cossack Axinia, and the changes of the grigori family in the turbulent years, it presents the daily life of Cossacks in the Don River area and their personal destiny during the war.

The movie The Fall of Moscow Attraction(2017)　

Introduction: A rare meteor shower is about to appear over Russia. Young men and women are extremely excited and have taken to the streets to witness this historic moment. You Liya (act the role of), a beautiful girl, insists on dating Tem (Aleksandr Petrov) despite her father’s opposition as an officer. On the day of the meteor shower, they hid in one place and frolicked, but they didn’t know that a great crisis was coming. An alien spacecraft was accidentally hit by the Russian air force. It caused a devastating blow to Moscow during the forced landing, and You Liya’s best friend was also killed in the disaster. After that, You Liya and his friends broke into the restricted area and met aliens. By mistake, she decided to treat Hank, an alien pilot who was seriously injured.

Movie Viking(2016)

Introduction: At the end of the tenth century, after the sudden death of Sylvia I, the supreme ruler of Kiev Ross, the kingdom shook and the ruling and opposition parties disputed. With the support of the nobles of their respective principalities, the three princes competed for the right to inherit the throne. Vladimir is the youngest of the three Wang Zizhong, and he is not valued by his family because he is the illegitimate child of his father and maid. After the sudden death of his father and the murder of the second prince by the eldest prince, the timid prince, with the help of his father’s adviser Swing Nelder, organized a savage and violent Viking team from his family’s hometown and began to take revenge on his brother and the aliens who killed his father. Waiting for him are the iron warrior of the big prince, the indestructible Polotsk castle, the crossbow of the Turkish fighters, the evil pagan curse and the tactics … …

The movie The Battle(2019)

Introduction: Anton, a street dancer, dreamed of conquering the world of street dance, but a serious accident shattered his dream and pushed him into the silent world. After hearing loss, Anton also lost the meaning of living, but it was at this difficult time that he met the true love of his life and found his mission in life. Anton learned to listen to music from his heart and began to teach children who were also deaf to dance. He developed a new unique dance step and ventured to lead this group of children to join his dance troupe to participate in the Russian championship, hoping to win the qualification for the world championship. But what is more important in Anton’s heart is that one day he can hear the voice of his beloved with his own eyes.

The Cop Baby(2017)

Brief introduction: Heromo, a gray-haired special operations major, was injured in an anti-drug operation. In the process of treatment, he unexpectedly realized the soul transfer with the newly born baby of Oleg, a policeman of the Environmental Protection Department. The case is imminent, and the newborn’s young body is filled with the old soul of major Interpol. When the stupid old man encounters the runaway baby, the police and robbers staged scenes of ironic crime-solving during the confrontation.

　　In the days of epidemic prevention at home, many people rely on playing games to relieve their boredom. An industry report shows that in the first quarter of this year, the "home economy" represented by online games broke the time and space restrictions, enriched the digital cultural life and became one of the industries that rose against the trend.

　　Undeniably, online games have a huge market in China. According to the report released at the 2019 China Game Industry Annual Conference, the number of game users in China has increased from more than 100 million to more than 600 million in the past decade, and games are becoming a more mainstream social way and cultural demand. Our attitude towards games should not simply and rudely say "no", but try to make it bring more positive effects to our lives.

　　Application scenarios are more diverse.

　　During the Spring Festival this year, an epidemic prevention popular science game "Eliminating Coronavirus" quickly gained the love of netizens as soon as it was launched. For every ordinary person, mastering scientific epidemic prevention knowledge and skills is the greatest support for epidemic prevention work, and this way of playing games to support epidemic prevention shows us that games, a purely recreational activity, can also be given more positive social value. As Cheng Wu, vice president of Tencent and CEO of Tencent Pictures, mentioned in an internal letter issued during the brand upgrade of tencent games: "Our attitude towards games determines the width of future industries and the temperature of future games."

　　In fact, today, games have become one of the favorite and most accepted forms of entertainment for hundreds of millions of young users. The values of a phenomenal game work are likely to affect the growth of a generation. This also puts forward a realistic requirement for game developers, that is, how the game conveys correct values to users, especially young users.

　　Tencent, which has created explosive games such as the glory of the king, launched the "Dream Pursuit Plan" two years ago, with functional games as the starting point, hoping to explore more value and application of the game. Cheng Wu said that the existence scene of games is no longer limited to entertainment, but has been widely used in many fields such as education, medical care and public welfare, providing brand-new solutions for many social problems.

　　For example, game developers are trying to integrate boring learning into games. This game can completely record most of each student’s operations in the game process like a video recorder. The guardian can use it to check the actual operations of the students in the game and replay their game process like a movie. Together with the game log written by the students, the final game report, interviews, observation materials and other materials, the students can be deeply and comprehensively analyzed.

　　Games can also be used in health recovery. In foreign countries, a smoking cessation game was once very popular. On the one hand, it can help people receive all kinds of information continuously for days, weeks or even months in an entertaining way, thus gradually changing people’s healthy behavior. On the other hand, reward correct behaviors (such as taking medicine on time) and encourage players to compete with others to see who has changed the most (such as losing weight). By monitoring and comparing the progress of ourselves and others, we can help people to strengthen exercise, improve their diet, relieve depression and better control the symptoms of diabetes or asthma.

　　The book Gamification Thinking: A New Force to Change Future Commerce says: Human beings will face a prospect of gamification. Games are not only a fun for a group of people to indulge in, but also a medium for human beings to express themselves and create meaning in the future, which is one of the foundations of the next generation of human civilization. He also pointed out that in the future, entertainment will be gamified and education will be gamified.

　　In this regard, experts believe that scholars and game developers need to work together to make the best games. The "best" here should not only be "fun", but also make the game works play an entertaining role, which not only brings joy to players, but also enables them to gain growth strength from it.

　　Especially for young users, game developers should pay more attention to studying how to integrate the essence of Chinese cultural values such as patriotism, honesty and friendliness into game development, into specific gameplay and game interaction, and subtly influence the growth of young people in an entertaining way. According to insiders, this is a challenging but very meaningful undertaking.

　　Nourish creation with traditional culture

　　The game can also be done with connotation, cultural taste and popularity. In recent years, Tencent cooperated with the Forbidden City to create a small game called "Forbidden City: Pocket Palace Craftsman", in which more than 1.5 million young people "built" the Forbidden City; Netease’s "Fantasy Journey to the West" computer version, in cooperation with all-brand products of "Journey to the West" and Dunhuang Museum, through the game, players can feel Dunhuang culture and the beauty of nine-color deer and flying without leaving home. An excellent game product can carry more excellent culture, enhance people’s cognition and taste of the game, and then subtly influence the world outlook, outlook on life and values of players, especially teenagers.

　　In the game circle, the charm of China’s classic literature is also fully released: the games with the themes of Three Kingdoms, Journey to the West and Martial Arts have gained a certain market in the Chinese cultural circle. "Game+Culture" is promoting the organic integration of traditional culture and trend culture, and making traditional culture rejuvenate in the Internet age.

　　Those young people who love domestic animation will also have the opportunity to play their favorite animated characters in a game. In recent years, Migu Entertainment has actively supported and promoted the development of domestic IP. At present, it has been authorized by more than 500 high-quality national IP of Shanghai Meiying Factory, including classic IP such as Make a scene in Heaven, Gourd Baby, Black Cat Sheriff, Lotus Lantern, The Legend of Heroes in Sui and Tang Dynasties. In the words of Feng Lin, general manager of Migu Interactive Entertainment Co., Ltd., it is not only the cultural responsibility that an enterprise should undertake to make Guoman IP shine. In fact, once the cultural values of a large number of domestic classic IPS are fully excavated, everyone can become the beneficiaries of the development of the game industry. To do this well, we need a group of creative and dreamy developers to jointly explore the value of IP, so that games can work together with animation, film and television, literature and other businesses to jointly create a cultural IP that young people love.

　　With the development of game industry and technology, the influence of games is also rising. In the past, the game relied heavily on other entertainment industries, and the methods of drawing materials from film and television dramas and IP adaptation almost ran through the whole game history. However, with the maturity of the game itself and the expansion of its influence, the current game began to be exported to other entertainment industries, and the number of film and television dramas with the theme of games gradually increased. These film and television dramas usually make some divergent adaptations or imaginations of the games, and expect and describe the future games in their own way.

　　Liu Wei, president of Giant Network Technology Co., Ltd. believes that online games have transcended regions and become an international interactive "language" because of their Internet attributes. It can be said that online games have certain development potential in cross-cultural communication. An online game product bearing excellent culture can introduce the story of China and the image of China to the world, and also let the world know about China.

　　How to subtly transmit more and better Chinese culture in a form acceptable to overseas users? In fact, industry management departments have made explorations. For example, the "China National Online Game Publishing Project" has increased its support for game products with profound Chinese traditional culture connotation; In recent years, some research and development of "art games" reflecting China’s traditional aesthetics have also received considerable attention.

　　Install a "firewall" for teenagers

　　In China, few parents support their children to play games. Many families regard games as a scourge, and equate playing games with doing nothing and playing with things. However, it is undeniable that with the popularity of mobile phones and electronic devices, the age at which teenagers in China first come into contact with online games is getting younger and younger.

　　"Gamification is an irreversible trend of today’s social development, which is an unchangeable fact in the era of artificial intelligence." Huan Wang, principal of Beijing Shijia Primary School, suggested that parents should treat the role of video games in the growth of teenagers objectively and rationally. Try to avoid the induction of bad factors in the network and let children "live in harmony" with video games. She suggested that parents go through the process of playing games with their children and listen to their voices and favorite content. On the premise of empathy, parents will recommend games suitable for children from the perspective of adults.

　　The parents of a high school student told reporters that the game itself is innocent, and the key is to guide children to establish a rational "game view." At present, the state’s supervision of online games is increasing. No matter what kind of games, it is required to embed anti-addiction system, strengthen the protection of minors and teenagers, and provide them with a healthy atmosphere of education and fun. At the end of 2019, the State Press and Publication Administration issued the Notice on Preventing Minors from Indulging in Online Games, which gave game manufacturers clearer guidance. Before the end of May, tencent games will implement new regulations for its 80 games, including "the glory of the king" and other products, strictly implement the real-name system of online game accounts, control the duration and consumption amount of minors’ games, and further explore the application of "face recognition" technology.

　　Installing a green "firewall" for the online world of minors is not only the aspiration of parents, but also a systematic challenge faced by the whole society, and it is also an important proposition that the game industry needs to overcome. Experts believe that, on the one hand, from product design to thinking mode, game developers have the responsibility to carefully research and develop, scientifically build, pay attention to increasing culture and education, and spread mainstream values. On the other hand, it is necessary to correctly guide young people to establish a correct concept of games, rather than protecting them by banning games.

　　In recent years, e-sports has gradually become a formal major, appearing in the curriculum of some colleges and universities. In literary and artistic works, with the popularity of film and television works reflecting the e-sports industry such as Full-time Master, Dear Love and Love O2O, the e-sports industry has gradually penetrated into people’s lives and is no longer excluded.

　　With the rapid development of the e-sports industry, many new professions have emerged: e-sports anchors, professional players, data analysts, etc., including the recently popular e-sports sparring trainer, who plays games with people for a fee and has become a "new rice bowl" for many young people.

　　In the face of such a young and energetic generate, tradition and innovation blend, many young people regard it as the stage of their dreams. With the all-round development of the game animation industry, it is also an urgent need for the development of the animation industry to cultivate compound talents with perfect combination of animation creativity and technology. In this case, both families and society need to strengthen positive guidance, so as to promote the better development of the whole industry. (Economic Daily China Economic Net reporter Jiang Tianjiao)

　　China Economic Net Beijing February 7 (Reporter Zhang Xue) An original folk song "Chengdu" has exploded many people’s circle of friends in the past two days. On February 4th, with the broadcast of the hit program "Singer", the folk singer Zhao Lei became popular with this song "Chengdu".

　　As of press time, the digital album "Can’t Grow Up" of "Chengdu" was included in Netease Cloud Music, and the sales volume has exceeded 160,000. Together with the sales of QQ music, cool dog music and other platforms, the sales volume of the whole network has exceeded 200,000, which is another explosive work of independent music.

　　Someone wrote, "Zhao Lei, you are finally red"; Some music critics compared Zhao Lei to a "clean stream" among musicians, such as poetry and wine, which slowly entered people’s hearts and brought independent folk songs under the spotlight of more people.

　　After the folk song in 1993, it once again entered the public eye.

　　In 1993, a large wave of campus folk songs such as "You at the same table" and "The Age of White Dressing" became popular in China. After that, folk songs and folk singers gradually faded out of people’s sight.

　　After more than 20 years, why can Zhao Lei’s "Chengdu" be refreshed again? Zhao Lei’s shallow singing, simple and simple melody, and guitar accompaniment with no technical pressure at all are not only adaptation to the masses who eat melons with low music requirements, but also a touch of the heart.

　　Regarding the popularity of Chengdu, Wang Ju, executive vice president and secretary general of China Audio-visual and Digital Publishing Association, believes that because there are too few good songs, especially few original masterpieces, the people are in a state of semi-hunger, and occasionally pleasant, fun and meaningful songs will be welcomed abnormally.

　　Wang Ju pointed out that the melody of "Chengdu" songs is simple and smooth, and the lyrics are plain and straightforward, which has the effect of returning to nature compared with some online singers who have nothing to say. "Chengdu should be a case, not a new trend, or a large number of new singers, but it should be encouraged." Wang Ju stressed.

　　Zhang Qian, an associate professor at the School of Music and recording arts, Communication University of China, told the reporter of China Economic Net that Zhao Lei’s music is definitely a clean stream, which can completely achieve the special effects of refreshing the heart and washing the soul, in the talent show where turning on the TV is to fight loudly.

　　Folk songs play "nostalgia" cards to cater to emotional needs

　　With the deepening of urbanization in China, cities are expanding and villages are shrinking, and people are constantly pouring in from a small place to a bigger place. "When people just run forward, they seem to forget the way they came. Whether it’s a southern girl, a Chengdu pub or the Drum Tower in Beijing, it seems to be helping you pave a long path in your brain that you can turn around and look back." Zhang Qian said.

　　Zhang Qian believes that in this era, "anxiety" has become a normal state of life. After 70′ s, 80′ s and even some post-90′ s, they all began to enter the high-pressure period of life. Tickets, houses and children cruelly took away the romantic imagination and life of adults. As a result, "nostalgia" has become a good medicine to cure anxiety, and people begin to seek an emotional comfort in a touch of sadness.

　　The preciousness of folk songs to the contemporary music world may lie in the truth of life wrapped in poetic lyrics. Look at the folk songs that have come into public view in recent years: "Miss Dong" is a dream of "falling in love with a wild horse, but there is no grassland in my home"; "South Shannan", "You are snowing in the bright sun in the south, and I am like spring in the cold night in the north", is regarded as a folk golden sentence … …

　　"We began to enlarge and beautify a coffee shop we have been to, a girl we loved or the moment when the green leather train slowly started, and used this slightly sad mood to downplay the current anxiety and uneasiness." Zhang Qian believes that Zhao Lei takes his folk songs and stories through the most effective communication path at present — — The talent show suddenly broke into your world, making every melon eater who was crushed by life burst into tears. "

　　Spring has come for folk musicians?

　　In fact, as early as two years ago, many people were discussing the spring of folk music, and independent musicians such as Li Zhi, Hao Yun, Donye.S, Zhang Weiwei, good sister and Ma Di were gradually known to young people.

　　To some extent, the popularity of these folk musicians has surpassed the "golden generation of folk songs" such as Lao Lang, Wan Xiaoli and Xiaohe. At the same time, the performance venues of these musicians have also been upgraded from small bars and LiveHouse to workers’ sports.

　　"In my opinion, folk songs have long gone beyond the simple concept that fire is not popular. It exists like the sea and has been nourishing people’s lives and various types of creation." Shan Wei, CEO of Beijing Midi Performance Company, believes that folk songs have existed for many years and are extremely powerful. Whether one of Zhao Lei’s songs is a hit, Bob Dylan won the Nobel Prize, or people are arguing about these nouns and concepts for folk songs, rock and pop, it is nothing more than adding some topicality to folk songs.

　　According to the 2016 China Music Industry Development Report released by China Audiovisual and Digital Publishing Association, the proportion of digital music output value decreased slightly in 2015, while the music performance industry, copyright brokerage and music book publishing increased in the structural adjustment trend. This means that after the music industry bid farewell to barbaric growth, "music and musicians" will become new value points.

　　Online music giants with a keen sense of smell have realized this, and vigorously supporting original musicians and original works has become a new goal, especially targeting independent musicians. This time, Zhao Lei brushed the screen, which also brought more opportunities to folk songs and folk musicians.