分类归档 sports

Beijing Zhengban made [2001] No.98

　　The people’s governments of the districts and counties, the commissions, offices and bureaus of the municipal government, and the municipal institutions:

　　In order to implement the Notice of the General Office of the State Council on Further Rectifying and Standardizing the Order of the Construction Market (Guo Ban Fa [2001] No.81, hereinafter referred to as the Notice) and further standardize the order of the construction market in this Municipality, with the consent of the municipal government, relevant matters are hereby notified as follows:

　　First, raise awareness and clarify the key points of rectification

　　The construction market is an important part of the socialist market economic system. A standardized and orderly construction market plays an extremely important role in the city’s economic development and social stability, improving the urban environment and residents’ living conditions, preparing for the 2008 Olympic Games and completing the large-scale urban reconstruction and construction tasks currently under way. All localities, departments and units must, from the height of implementing Theory of Three Represents, understand and do a good job in rectifying and standardizing the order of the construction market, enhance their sense of responsibility and urgency, and earnestly take responsibility in accordance with the unified requirements of the municipal government in order to achieve practical results. At present, we should focus on the following six aspects:

　　(a) to investigate and deal with the problems of evading bidding and practicing fraud in bidding activities according to law;

　　(two) to investigate and deal with the problems of survey, design, construction unit subcontracting, illegal subcontracting and illegal transfer of supervision business by supervision units, as well as unlicensed or leapfrog contracting of engineering business;

　　(three) to investigate and deal with violations of legal construction procedures such as not handling construction permits, not handling completion acceptance and filing, and not implementing project supervision according to regulations;

　　(four) to investigate and deal with the problems of not implementing the mandatory standards for engineering construction and cutting corners according to law;

　　(5) Resolutely correct the problem that the competent government departments fail to administer and supervise and enforce the law according to law;

　　(six) vigorously rectify and standardize the decoration engineering activities and decoration materials market order, to ensure the quality of decoration engineering.

　　Two, fully open the city’s construction market.

　　Resolutely implement the "Regulations of the State Council on Prohibiting Regional Blockade in Market Economy Activities" (the State Council Decree No.303rd), and fully open the city’s construction market. Cancel the original examination and approval system for foreign construction enterprises to go to Beijing for construction and all regulations restricting foreign construction enterprises to go to Beijing for construction. All survey, design, construction and supervision enterprises with business licenses and qualification certificates can participate in the bidding of this city’s projects. No unit or individual may in any way restrict or exclude enterprises from the local area and outside the system from bidding, and may not engage in regional blockade and departmental protection in any way. At the same time, it is necessary to strengthen the supervision of the construction market, and those "leather bag" companies that do not have the corresponding qualifications and engage in qualifications and construction enterprises that violate laws and regulations and have major engineering quality and safety accidents, whether local enterprises or foreign enterprises, are not allowed to enter the city’s construction market.

　　Third, further improve the physical construction market and create an open, just and fair competitive environment.

　　On the basis that the construction, supervision and equipment procurement of the city’s construction projects have entered the physical construction market for bidding, as soon as possible, the professional projects such as survey, design and material procurement, water, electricity, gas, heat, communication and fire protection will be brought into the physical construction market for bidding, not only the general contracting projects, but also the professional and labor subcontracting projects.

　　Improve and perfect the physical construction market system. The central market, the specialized market and the sub-markets of all districts and counties should have unified rules, coordinated operation and hierarchical management. The physical construction market must be decoupled from government departments, and personnel and functions should be separated. All physical construction markets should make public their work systems and procedures, and collect fees in strict accordance with the approved charging items and standards. It is necessary to improve the expert database of bid evaluation as soon as possible, expand the number and specialty of bid evaluation experts, formulate methods for expert bid evaluation, standardize bid evaluation behavior, strengthen the dynamic management of bid evaluation experts, and create an open, just and fair market competition environment for bidding parties.

　　Four, strictly implement the owner responsibility system, strengthen the management of statutory construction procedures.

　　Strictly implement the owner responsibility system of construction projects or the project legal person system. The owner or the project legal person is the first responsible person of the project, responsible for the whole process of the project construction, fully responsible for the project investment benefit and project quality, and bear corresponding economic and legal responsibilities according to law. To implement the owner responsibility system, we must standardize the market behavior of owners according to law.

　　(a) standardize the bidding behavior. All projects that should be subject to tender or open tender according to law must be subject to tender or open tender. If the owner does not have the ability to prepare tender documents and organize tender, he should entrust a bidding agency with corresponding qualifications to handle the tender. The owner shall not dismember the project contracted by a unit, force the contractor to bid at a price lower than the cost, make the bidder whose bid price is lower than the reasonable cost win the bid, make the contractor’s "advance payment" as a condition for winning the bid, and even sign an "underground contract" with the contractor. Those who violate the above provisions shall be severely punished according to law.

　　(two) strictly implement the statutory construction procedures. In particular, it is necessary to strictly implement the construction drawing design document review, construction permit, completion acceptance and filing system, and effectively grasp the project start-up and delivery. The owner or the project legal person shall submit the construction drawing design documents to the unit entrusted by the Municipal Planning Commission for review, and the construction drawing design documents that have not been examined and approved or failed after examination and are still unqualified after modification shall not be used, and those that are used without authorization shall be investigated for responsibility according to law; No construction permit shall be issued to those who do not meet the statutory starting conditions; Any unit or individual that has not obtained the construction permit shall not allow the construction enterprise to start construction; Those who start work without obtaining a construction permit shall be dealt with according to law; After the completion of the project, the owner shall organize the acceptance according to law, file with the construction administrative department and submit the completed files to the urban construction archives. Those that have not been accepted or failed to pass the acceptance shall not be delivered for use. If it is delivered for use without acceptance or unqualified acceptance, once it is discovered, it shall be ordered to stop using it and reorganize the acceptance. The Municipal Construction Committee should revise the measures for the administration of construction permits as soon as possible, simplify the examination and approval procedures and shorten the examination and approval time.

　　(3) Vigorously solve the problem of project arrears. Construction projects within the scope of this Municipality shall implement construction funds in accordance with relevant regulations. If the construction funds are not implemented, the construction administrative department shall not issue a construction permit. During the construction, the owner shall pay the project payment according to the contract. If the project progress payment is defaulted in violation of the contract, the construction enterprise may stop the construction and claim the shutdown loss from the owner according to law. After the completion of the project, if the project payment has not been fully allocated according to the contract, the construction enterprise and the supervision unit may not sign the completion acceptance document, the construction administrative department shall not handle the completion filing procedures, and shall not issue the construction permit to its new project. In order to establish a project risk management system with project guarantee and insurance as the main contents, it is necessary to implement the performance guarantee system of contractors and the payment guarantee system of construction units at present to ensure the normal performance of project contracts.

　　Five, strengthen the qualification management, strict market access and clearance system.

　　All engineering survey, design, construction, supervision and bidding agencies must obtain the corresponding qualification certificates according to law, and engage in corresponding engineering construction activities within the scope permitted by their qualification grades. Illegal subcontracting, linking, illegal subcontracting and undertaking engineering business without a license or leapfrog are strictly prohibited. Units that commit the above-mentioned illegal acts or have major engineering quality and safety accidents shall be downgraded according to law, and their qualification certificates shall be revoked if the circumstances are serious; Registered architects, structural engineers, supervision engineers, cost engineers and other registered practitioners and project managers of construction enterprises who are directly responsible shall be ordered to stop practicing or revoke their qualification certificates; If the circumstances are bad, registration will not be granted for life. At present, in accordance with the deployment of the Ministry of Construction, we should conscientiously do a good job in putting the qualifications in place, optimize the industrial organization structure through putting the qualifications in place, effectively form an enterprise pattern of three sequences: construction general contracting, professional contracting (sub-contracting) and labor subcontracting, and establish a scientific and reasonable project general subcontracting system.

　　Construction administrative departments at all levels should strengthen the supervision and management of enterprise qualifications. For construction enterprises (including non-local enterprises) engaged in architectural survey, design and construction in this city, management files should be established and follow-up management should be implemented. Their business performance, bad business behaviors (mainly ten behaviors listed in Article 14 of the Regulations on the Administration of Construction Enterprise Qualification No.87 issued by the Ministry of Construction) and illegal behaviors should be recorded in the management files, which will serve as an important basis for assessing enterprise qualifications and annual inspection.

　　Six, standardize the building decoration market

　　Strengthen the supervision of the city’s architectural decoration, especially the residential decoration, focusing on the unauthorized change of the main body and load-bearing structure of the building in the decoration project according to law. For changes involving the main body of the building and the load-bearing structure, the original design unit or a design unit with corresponding qualifications must be entrusted to put forward the design scheme before construction. In decoration construction, construction enterprises should strictly implement the regulations on preventing environmental pollution and control the influence of dust, waste, noise and vibration on the surrounding environment. According to the relevant standards, it is forbidden to use materials harmful to human body in decoration engineering. It is necessary to implement the "Several Provisions on Strengthening the Management of Family Room Decoration of Newly-built Commercial Residential Buildings (for Trial Implementation)" (J.J.F. [2001] No.616), and advocate that when developing commercial residential buildings, the home decoration should be integrated with the main structure of the residential buildings and sold after the construction is in place; Advocate the introduction of supervision mechanism into the home improvement market.

　　Seven, strictly implement the mandatory standards for engineering construction.

　　Mandatory standards for engineering construction are technical regulations, which must be strictly implemented by the owner and the survey, design, construction and supervision units. To strengthen the supervision and management of construction drawing design review, according to the State Council’s "Regulations on Quality Management of Construction Projects" (Order No.279 of the State Council) and relevant mandatory standards, implement their respective project quality responsibilities, and prevent the quality of the project from being reduced due to one-sided pursuit of low cost and time limit for a project. It is strictly forbidden to make shoddy work and cut corners. Strictly implement the national and municipal regulations on safety production, environmental protection and civilized construction and relevant construction specifications, earnestly strengthen the management of safety production, environmental protection and civilized construction, strive to eliminate hidden dangers of accidents, and seriously control pollution such as dust and noise. Construction administrative departments and relevant professional departments should strengthen the inspection of the implementation of laws, regulations, mandatory standards for engineering construction and various norms according to law, and punish the directly responsible units and responsible persons who violate relevant regulations according to law. In case of major quality and safety accidents, not only the responsible units and persons should be severely punished according to law, but also their superior leaders and supervisors should be held accountable.

　　Eight, strengthen law enforcement, and severely punish violations of laws and regulations.

　　Strengthen the supervision of the construction market, but also supervise and inspect the whole process of the winning project, and earnestly enforce the law strictly and punish those who violate the law. While doing a good job in professional law enforcement inspection in planning, construction and planning, industry and commerce, labor, price, environmental protection, technical supervision and other departments, we should give full play to the role of social supervision, encourage the masses to report illegal acts, strengthen the comprehensive management of the construction market, and effectively curb illegal acts. Regularly publish law enforcement inspections, especially typical cases of violations of laws and regulations that have a certain impact on society, and should be publicly exposed to play a deterrent and warning role.

　　Nine, establish and improve the legal system, strengthen the construction of law enforcement team.

　　According to the deployment of the State Council and the municipal government, on the basis of cleaning up the existing local laws, regulations and normative documents that violate the relevant national laws, WTO rules and market economy laws, we will promptly formulate regulations and normative documents such as Several Provisions on Supervision and Management of Bidding for Construction Projects in Beijing, Measures for Management of Bidding Agencies in Beijing, Measures for Management of Building Materials in Beijing, and Several Provisions for Solving Project Payment Arrears in Beijing, so as to further establish and improve the legal system of Beijing’s construction market.

　　It is necessary to strengthen the construction of the law enforcement team, solve the problems of the organization, establishment and funds of the law enforcement team, select people with high political quality, legal knowledge, professional knowledge and good quality to join the law enforcement team, strengthen professional training and clean government education for law enforcement personnel, improve rules and regulations, strictly enforce the law procedures, and continuously improve the level of law enforcement.

　　Ten, standardize government behavior

　　Relevant government departments and their management institutions should constantly strengthen their own construction, standardize their own behavior, strengthen their sense of responsibility, and administer according to law. At the same time, it is necessary to enhance service awareness, streamline examination and approval items, simplify procedures, open the system of handling affairs, and improve work efficiency. Through the further implementation of "one-stop" service, an open, transparent and efficient administrative mechanism will be established.

　　It is necessary to fully exercise computer and information network technology, strengthen government supervision means, pay close attention to establishing three databases of enterprise status, professional and technical personnel and project management, and make the basic information, performance and illegal records of enterprises and professional and technical personnel, the implementation of statutory construction procedures for engineering projects, quality and safety accidents, etc. through the network.

Friends who know more about the decoration will know that the decoration of doors and windows is also very important in the process of decoration, but there are many brands in the market of doors and windows now. And there are many kinds of materials for doors and windows. Of course, this is to meet the needs of different people. So today we will focus on Aurence doors and windows and Aurence aluminum, right? These two questions will give you targeted answers.

Aurence aluminum material, right

1. Aurence Doors and Windows was founded in 2010. Its main products are broken bridge aluminum doors and windows profiles, plastic steel doors and windows profiles and aluminum-wood composite doors and windows profiles. Including 55 #, 60 #, 65 #, 70 # and other full range of door and window products, which are currently second-line brands.

2. Aurence doors and windows are widely used, including construction projects, outdoor villas, home decoration, office buildings and other places. Different types of doors and windows are suitable for different places of use.

3. Aurence Doors and Windows has a high-quality and professional team of design, development, manufacturing and engineering construction. There are strict inspection links in the selection of product materials, processing, debugging and installation of various components, and the quality of products has reached the quality standards.

4. Aurence Doors and Windows has set up service outlets for broken aluminum doors and windows in Beijing, Tianjin, Shanxi, Sichuan and other places. Apart from broken aluminum doors and windows, there are also services such as sun room, balcony sealing and terrace sealing.

How about Aurence doors and windows?

1. There are six large-scale production bases for doors and windows in Aurence, and there are already excellent domestic extrusion production lines for aluminum and plastic materials and imported production lines for surface treatment such as high-end fluorocarbon spraying, crystal swimming spraying, powder spraying, PU wood grain transfer printing and crystal swimming wood grain transfer printing.

2. Aurence doors and windows are characterized by good thermal insulation, sound insulation, impact resistance, air tightness, water tightness, fire resistance, anti-theft, wind pressure resistance, multiple colors and decoration.

3. Aurence doors and windows have always advocated environmentally friendly, energy-saving and high-performance products, so we also strive to do this in the process of producing products without adding any substances harmful to human health.

4. Aurence doors and windows are not only sold in major cities in China, but also exported to North America, Europe, Australia, Japan and other regions and countries, and are supported and loved by consumers.

5. The vision of Aurence doors and windows is to create a new era of cost performance in China doors and windows industry, and work together with peers and consumers to accelerate the development of China doors and windows industry and turn Aurence doors and windows into an China brand.

I believe that through the above answers, we can learn about Aurence aluminum, right? The correct answer to this question. He belongs to, and it is a very good brand of aluminum. How about closing doors and windows in Aurence? We can know that it has six production bases and excellent aluminum materials. That is to say, the doors and windows produced by him have the advantages of environmental protection, energy saving and high performance, so if you buy our innovative Aurence doors and windows, you can’t go wrong.

From September, a number of new regulations will be formally implemented. Including the launch of new unified textbooks for primary and secondary schools across the country; Freshmen can also apply for entrepreneurial practice and retain their admission qualifications; The three major operators canceled domestic long-distance and roaming charges.

The number of ancient poems in the newly compiled Chinese textbooks for primary and secondary schools has increased.

Since 2012, the Ministry of Education has organized the compilation of textbooks on ethics and rule of law, Chinese and history of compulsory education in a unified way. It took five years to complete the editing work, and it started in September 2017 and was put into use in the initial grades of primary and secondary schools nationwide. The current textbooks such as People’s Education Edition, Guangdong Education Edition and Jiangsu Education Edition will be gradually replaced, and the era of "one syllabus and many copies" of Chinese textbooks for primary and secondary schools will officially end.

The number of ancient poems selected in Chinese textbooks has increased, and the genres are diverse. A total of 124 excellent ancient poems were selected from 12 volumes of 6 grades in primary schools, accounting for 30% of all selected poems, with an increase of 80%. Different from previous textbooks,The first volume of the new Chinese textbook for grade one returns to the tradition, recognizing Chinese characters first and then learning Pinyin.

In the ancient history part, history textbooks cover China’s ancient thoughts, literature, art and technology, involving more than 40 historical and cultural celebrities and more than 30 scientific and cultural works. The textbook of Morality and Rule of Law introduces traditional festivals, folk songs, traditional virtues, national spirit and ancient brilliant scientific and technological achievements.

Private schools are clearly divided into for-profit and non-profit.

The newly revised People’s Republic of China (PRC) Private Education Promotion Law shall come into force on September 1, 2017.The revised private education promotion law stipulates that the organizers of private schools can choose to set up non-profit or for-profit private schools.However, for-profit private schools that implement compulsory education may not be established. Before the amendment, the law on the promotion of private education stipulated that the organizers of private schools should not aim at making profits. Although you can get a "reasonable return", this income is still a reward, not a capital profit.

Freshmen can apply for entrepreneurial practice to retain their admission qualifications.

Newly revisedThe Regulations on the Administration of Students in Colleges and Universities shall come into force on September 1, 2017.. Highlights of the new regulations include:

Freshmen can apply for retaining their admission qualifications to carry out innovation and entrepreneurship practice, and they can also apply for suspension from school to start their own businesses after entering school.

Credits are not wasted because of dropping out of school. Students who re-take the entrance examination and meet the admission conditions and re-enter school have already obtained credits, which can be recognized by the admission school.

Double examination of freshmen’s admission. For the first time, the new regulations clearly put forward that the qualification of freshmen should be examined. The school shall conduct a preliminary examination of the qualifications of new students at the time of registration. After the students enter the school, the school shall conduct a review in accordance with the national enrollment regulations within 3 months.

You can be expelled from school for serious cheating, writing papers or buying and selling papers, such as replacing others or letting others take exams instead of yourself.

Three major operators cancel domestic long-distance and roaming charges

From September 1st, China Mobile, China Unicom and China Telecom canceled domestic long-distance and roaming charges.Earlier, the 2017 government work report pointed out that all domestic long-distance and roaming charges for mobile phones were cancelled during the year. Subsequently, the three major operators quickly stated that they would completely cancel the domestic long-distance and roaming charges for mobile phones from October 1 this year. In the past few months, the three major operators have been actively preparing for it, one month ahead of schedule.

The national charity information disclosure platform officially released information.

The Ministry of Civil Affairs organized and developedThe national charity information disclosure platform (Phase I) will provide information release services to the outside world from September 1st.

According to the Notice of the General Office of the Ministry of Civil Affairs on the Online Operation of the National Charity Information Publicity Platform, charitable organizations should publish annual work reports and financial accounting reports on time, and timely announce the implementation of charitable projects. Anyone who organizes public fund-raising activities must obtain the qualification of public fund-raising and fulfill the fund-raising filing procedures. If the period of public fundraising exceeds six months, the fundraising situation shall be disclosed at least once every three months, and the fundraising situation shall be fully disclosed within three months after the end of public fundraising activities. If the implementation period of a charity project exceeds six months, the implementation of the project shall be disclosed at least once every three months, and the implementation of the project and the use of funds and materials raised shall be fully disclosed within three months after the end of the project.

At the end of September, the country achieved direct settlement of medical treatment across provinces and different places.

In July this year, the Ministry of Human Resources and Social Security said at the press conference in the second quarter that it requiredBefore the end of September, the national settlement system for medical treatment in different places will be fully launched and networked.To ensure that the online filing personnel can directly settle all the medical expenses of hospitalization in different provinces.

Public hospitals will cancel the drug addition before September 30.

The National Health and Family Planning Commission, the Ministry of Finance and other ministries and commissions jointly issued the Notice on Comprehensively Pushing Forward the Comprehensive Reform of Public Hospitals, which clearly stated that,Before September 30, the comprehensive reform of public hospitals will be pushed forward in an all-round way, and all public hospitals will cancel the drug addition (except traditional Chinese medicine decoction pieces).

The two departments severely punish the fraudulent behavior of the application materials for the registration of drugs and medical devices.

The Supreme People’s Court and the Supreme People’s Procuratorate jointly promulgated the Interpretation on Several Issues Concerning the Application of Laws in Handling Criminal Cases of Falsification of Application Materials for Registration of Drugs and Medical Devices, which came into effect on September 1, 2017.

The Interpretation stipulates that,Six situations, such as deliberately using false drugs for experimental purposes in the process of drug non-clinical research or drug clinical trials, will be considered as "serious circumstances", and the crime of providing false documents will be punished with fixed-term imprisonment of not more than five years or criminal detention and a fine.

Banks whose personal overseas credit card exceeds 1,000 yuan will be reported in the system.

The Notice of the State Administration of Foreign Exchange on Financial Institutions Submitting Overseas Transaction Information of Bank Cards issued by the State Administration of Foreign Exchange stipulates that,Since September 1, 2017, domestic card-issuing financial institutions have submitted to the foreign exchange bureau the information of all withdrawals of domestic bank cards and a single consumption transaction equivalent to 1000 yuan RMB or more.

In addition, according to the requirements of the Notice on Relevant Work of Launching the Foreign Exchange Management System of Bank Cards for Overseas Transactions, domestic financial institutions that newly start bank card business after September 1 should have the conditions to access the foreign exchange management system of bank cards and submit the overseas transaction information of bank cards before opening the overseas transaction business of bank cards.

The so-called quota in 1000 yuan is only a requirement for banks to report information, and it is not a limit for individuals to spend overseas.

Decentralize the management authority of production licenses for 8 categories of products.

Since September 1st this year, eight types of products will be approved and issued by the provincial quality supervision department; Previously accepted applications for production licenses for these eight categories of products shall be approved and issued by the General Administration.Eight categories of products include feed crushing machinery, building winches, light and small lifting and transportation equipment, steel for prestressed concrete, prestressed concrete pillows, grinding wheels, wire ropes and life-saving equipment.

　　Zhongxin. com, Shijiazhuang, February 3 rd (Huang Xinyao) "Golden Pig Happy New Year", "Fat Pig Arch" and "Wealth from All Sides" … … Hundreds of "pig" elements of window paper-cutting are all over the studio of Niu Shimin, the inheritor of Hebei Wuji paper-cutting technology.

　　"It’s been 25 years. Every New Year, I will cut out hundreds of paper-cuts with the theme of the zodiac." Near New Year’s Eve, Niu Shimin is the busiest time, and he is rushing to make all kinds of "blessing pigs".

　　Niu Shimin, 48, was born in a paper-cutting family. He was influenced by his grandmother and fell in love with paper-cutting since he was a child. He followed his elders to cut some simple patterns such as five-pointed stars, flowers and birds, and zodiac signs to practice basic skills. "My grandmother was able to cut paper with both hands at the same time, which was my deepest memory when I was a child." Niu Shimin studied under the old paper-cutting artists Yang Sumiao and Sun Lifeng, and then embarked on the road of paper-cutting.

　　Over the past 30 years, Niu Shimin has cut out nearly 100,000 works. In addition to traditional patterns such as blessing, longevity and zodiac, Niu Shimin also recorded national events such as "Seven Gods Going to Heaven" and "Shanghai World Expo" with paper-cutting.

　　When talking about his painstaking work, Niu Shimin said that he was 36 years old when he cut Twelve Women in Jinling. At that time, he was full of energy and good eyesight. He often had a sudden inspiration in the middle of the night and began to create immediately. It took one year and two months from conception to completion.

　　Creation, teaching and participation in various foreign affairs activities. . Niu Shimin always can’t stop. Not long ago, Niu Shimin, as the representative of Shijiazhuang’s "Belt and Road Initiative" and the cultural and educational exchange activities in Russia, took the endless paper-cutting abroad and was sought after by local people.

　　"Foreign children even cry to find a teacher because it’s not their turn ‘ Go through the back door ’ Let me cut the silhouette. " Niu Shimin said that the paper-cut culture was as popular as the middle school in St. Petersburg wherever he went on this trip to Russia.

　　As a representative inheritor of Hebei’s provincial intangible cultural heritage, Niu Shimin has interacted with friends all over the world in recent years, and conveyed China’s voice with the unique cultural language of paper-cutting. His "foreign students" said that Hebei paper-cutting is amazing and China culture is amazing.

　　"For me, paper-cutting has become a companion and cannot be separated." Niu Shimin said that he hopes to continue to contribute to the spread of China culture to the world at the Beijing Winter Olympics, and to spread Hebei paper-cut art to more places and let more people know about it. (End)

I believe there will always be a few friends around us who are vegetarians, but Teacher Yuan thinks that vegetarianism requires one condition-you have to cook for yourself.

Vegetarianism is not eating out every day. It’s as simple as eating pot-side vegetarian food, which will make your nutrition unbalanced.. Because the preferred plant ingredients used in eating-out restaurants are limited, and many of them are used to match meat, except vegetarian restaurants, the nutritional value of plants is usually not deliberately selected. Because of the industry, restaurants tend to focus on taste. Therefore, we may eat more condiments, excessive grease, high-temperature processed ingredients, ingredients with important parts removed, etc …… In addition, we will inevitably eat some hidden dangers that our bodies don’t need, which will consume more energy and enzymes to metabolize them, causing us to have symptoms such as lack of energy or feeling cold.

Therefore, Mr. Yuan suggested that friends who decide to be vegetarian or start trying to be vegetarian should cook for themselves at home, go to the vegetable market to learn about seasonal ingredients, communicate with their bodies and give them the food they need.

Whole food intake is good for health.

Due to some discoveries of phytochemicals in nutritional immunology, many top cancer experts began to add nutritious ingredients to the cancer treatment course, but they came to a conclusion that the anti-cancer effect of a single plant food could not bring the ideal therapeutic effect. However, different kinds of phytochemicals can play a synergistic role and cooperate with each other to produce the best effect! This conclusion is not only for cancer, but also includes more than 70 diseases such as cardiovascular disease, diabetes, Alzheimer’s disease and obesity. Therefore, they suggest that the best way to improve immunity and fight (prevent) cancer is to take healthy whole foods in a balanced and diversified way and give full play to comprehensive effects! Let’s put it more popularly, that is, don’t entangle and deify a certain plant alone, it is best to eat more plants that don’t belong to the same species!

Good nutrition can prevent diseases.

Medical research shows that most diseases are related to lifestyle, of which diet accounts for nearly half, while genetic factors only account for 10%. Even, Dr. Campbell mentioned that "good nutrition can also prevent diseases caused by congenital genes." Nutrition is not simply adding food. There is a saying called YOU ARE WHAT YOU EAT, which relates to what raw materials our bodies use to run our bodies every day/every hour/second. These raw materials may cause our fatigue, anxiety, inflammation and even hinder our physiological functions, so that our organs can protect themselves (tumors) in another way … Paying attention to nutrition is starting from buying food and cooking.

Teacher Yuan teaches you to cook vegetarian meals.

This menu includes all nine kinds of ingredients: oats, wax gourd, lotus root, carrots, broccoli, potatoes, kelp, Pleurotus eryngii and tofu. In addition, a fruit, avocado, was added.

Full meal menu

Oat cake

Avocado salad

Steamed appetizer

Whole food winter melon seaweed soup

(Take 2 people as an example)

Oat cake

Oatmeal cake is good as a side meal. Oats contain vitamins B1, B2, E and folic acid, which can help us to eliminate fatigue and increase vitality. Rich insoluble fiber can prevent intestinal dryness and constipation, thus reducing the formation of color spots. In addition, the unsaturated fatty acids contained in oats will not only increase body fat, but also help us lower blood cholesterol and fat, thus making us lighter. Lotus root powder is cool, annealed, appetizing and whitening. Brown sugar can help us to supplement the insufficient iron in food, warm our bodies and improve our skin color.

Ingredients: oatmeal/1 meter cup (about 120g) lotus root powder/half meter cup (about 50g) brown sugar/half meter cup (about 50g) cold boiled water/375ml.

Practice:

1. Wash oatmeal and soak it in 375ml of water for 3-4 hours.

2. Put the soaked oats, brown sugar and lotus root powder into the cooking machine and beat for 2 minutes (until the cooking cup is a little warm).

3. Pour the beaten oat pulp into a plate or mold (no need to grease it), steam it in a pan, and then cool it and demould it. (You can prepare some oatmeal and sprinkle it on it)

Tips: Oat cake is a good low-protein snack and can also replace some staple foods. Patients with chronic renal failure can eat it!

Avocado salad

Avocado is considered to have the functions of skin care and anti-aging, because it is rich in β-carotene, VB, VC, VE, essential fatty acids and various minerals. We all know that the fat content of avocado is the best among fruits, but these fats are mainly monounsaturated fatty acids and essential fatty acids which are beneficial to human body (this is similar to nuts). So it is beneficial to the control of blood fat. With carrots and potatoes, avocado is rich in fat, which makes it easier to absorb fat-soluble vitamins (such as VE and β-carotene) of itself and other vegetables. The content of water-soluble vitamins is not inferior to other fruits. Avocado is also rich in dietary fiber and minerals. In other words, it has all the advantages of ordinary fruits; General fruit does not have advantages, it also has!

The simple method of tofu mayonnaise is attached, not simple, the principle is the same as supermarket salad dressing and high-fat salad dressing!

Ingredients: avocado/1 carrot/half a potato/1.

Tofu mayonnaise: traditional tofu/200g lemon juice/40ml primary color rock sugar/4 tablespoons.

Practice:

1. Dice carrots and potatoes and steam or cook them.

2. Cut avocado in half, remove the core and set aside.

3. Mix the cooked carrots and diced potatoes with tofu mayonnaise and put them in the avocado recess!

Tofu mayonnaise practice:

1. Put tofu and rock sugar into a cooking machine and beat until smooth. In the process, a stirring rod is needed to help regulate.

2. Open the lid of the cup, add lemon juice, start the power supply, and turn from low speed to high speed, and go back and forth for 3 times. (Add chopped pickles, it tastes better.)

Tips: The calcium of tofu is more easily absorbed in the acidic environment of lemon juice! Prevention of osteoporosis.

Steamed appetizer

This practice is also a clever healthy cooking method of "replacing oil with water". First, the ingredients are steamed, not fried with oil, because most oils (especially olive oil) will be partially hydrogenated at high temperature, resulting in harmful substances. However, it should be noted that if you want to achieve the dietotherapy effect of beauty beauty, the seasoning should be enough and not become a strong taste.

Ingredients: old tofu/200g broccoli/1 small Pleurotus eryngii/1 olive oil/2 spoonfuls of sea salt/a proper amount of favorite natural spices (such as curry powder and cumin powder).

Practice:

1. Cut vegetables and tofu into small pieces and steam them.

2. Mix olive oil with your favorite spices and pour it on the vegetables while it is hot. (You can also heat olive oil and spices slightly and stir vegetables while they are hot after turning off the heat.)

Tips: Most natural spices can help us warm our stomach and strengthen our digestive function. 1/2 teaspoon is more suitable for one person at a time. People with heat constitution should eat less as appropriate, and carrot croton can be used instead of ginger.

Whole food winter melon seaweed soup

The most symptomatic crowd of this soup is patients with three highs. Therefore, it also has the effect of helping us detoxify and lose weight. Kelp is a strong alkali ingredient, which helps us improve our acidic constitution and promote metabolism. Wax gourd contains propanol diacid, which can prevent obesity and lose weight healthily. Skin and seeds have the highest nutritional value. Boiling water can clear lung-heat, eliminate phlegm and reduce blood cholesterol. In addition to benefiting water, wax gourd seeds can also promote interferon production and enhance self-healing. Eating wax gourd in this way can get more nutrition!

Ingredients: wax gourd/450g kelp (dry)/10g ginger/2g salt/1 tsp cold pressed sesame oil/20ml.

Practice:

1. about 150g of wax gourd meat is reserved for wax gourd, and the remaining 300g of belt seeds are steamed.

2. Wash kelp, add 800ml of drinking water, turn off the fire after boiling, and use kelp and broth for later use.

3. Cook kelp and fry it with sesame oil.

3. Put 300g of wax gourd with belt seeds, salt, ginger and seaweed broth into the cooking cup in turn and beat for 60 seconds.

4. Open the lid of the cup, put in the preserved wax gourd meat and fried kelp, turn on the power, switch from low speed 1 to high speed 10, and go back and forth for 3 times, and chop the wax gourd meat and kelp.

Tips: This cooking method is a classic whole food soup method. It is especially recommended that you eat whole plants and eat whole food at the same time. Pumpkin thick soup can also be treated in the same way. Don’t throw away pumpkin seeds and pumpkin skins!

Ingredients taboo TIPS:

(1) Seaweed (kelp): Not all people with thyroid symptoms should avoid eating seaweed food and iodized salt. The key is to find out the cause. If the symptoms are caused by hyperthyroidism (first manifested as hyperthyroidism) and most thyroid nodules, they should avoid eating seaweed food; If the symptoms are caused by hypothyroidism (first manifested as addition and subtraction), seaweed foods should be appropriately increased. Because in clinical diet therapy, I once saw a patient with hypothyroidism first, and then hyperthyroidism caused by drug treatment, which is not really etiological hyperthyroidism. In addition, it is not advisable to eat kelp when taking traditional Chinese medicine containing licorice; Deficiency of spleen and stomach and chronic gastritis suggest eating less kelp.

(2) Carrots: Some people eat carrots and their skin turns yellow, which is not a side effect of carrots, but a normal physiological performance. It should be noted that in order to avoid this situation, carrots should be eaten every other day. In fact, all foods are not recommended to be eaten continuously.

(3) Avocado: Obese people should pay attention to controlling their consumption.

(4) Ginger: Rotten ginger can’t be eaten, because it has strong toxicity (safrole), which can induce liver cancer and esophageal cancer. In addition, hemorrhoids, constipation, sore throat can not eat ginger.

(5) Potatoes: Buds and green peels are inedible and slightly toxic. Autoimmune diseases are not suitable.

(6) Mushrooms: patients with nephritis, uremia, hyperkalemia, high uric acid, ventilation and frequent paralysis should not eat.

(7) Oats: Patients with rheumatoid arthritis, duodenal ulcer and severe allergic constitution should not eat them.[Review of past highlights]

The author introduces:Yuan Dongni, national second-class public dietitian; Natural diet therapy consultant of China Natural Therapy Association; Vegetarian nutrition writer; Healthy vegetarian food expert.

　　"The juice squeezed by a loved one is milky." "Intentionally starve yourself and control your desires in order to regain your ability to be happy." Drinking green juice, eating vegan and fasting regularly, Zhang Jingchu’s health theory is very popular on social media.

　　Recently, Ms. Zhang, a citizen of Nanjing, told reporters that she operated according to the recipe recommended by Zhang Jingchu, and the taste of green juice was very strange, so she would vomit after drinking two mouthfuls. Are these health care methods recommended by stars reliable and suitable for ordinary people? In this regard, Yangzi Evening News/Zi Niu News reporter interviewed Jin Hui, director of the Clinical Nutrition Department of Zhongda Hospital affiliated to Southeast University.

　　Yangzi Evening News/Zi Niu Journalist Wang Menghang

　　Milk green juice? Take two drinks and you’re going to throw up.

　　750 grams of celery+a carrot+a handful of perilla leaves. Ms. Zhang, a citizen of Nanjing, juiced according to this recipe, which was originally for beauty and slimming. However, the reality is a bit embarrassing. "There is a celery flavor and a perilla flavor, and then mixed together, it is very difficult to drink. After drinking two mouthfuls, I will soon vomit."

　　In the health video shared by Zhang Jingchu, she also emphasized that "the first cup of green juice in the morning must be filtered, so that nutrients such as chlorophyll and vitamins can quickly reach the small intestine, which is convenient for defecation. After waiting for 15-20 minutes, drink the second cup of vegetables+fruit dew, without dregs. Vegetables with fruits can slow down the sugar rise."

　　The reporter searched a large number of health videos shared by Zhang Jingchu, and found that "technical terms" which are difficult for ordinary people to understand frequently occur, such as carrying personal biological information and chlorophyll reaching the small intestine quickly. So, is what she shared really scientific and healthy?

　　“‘ Squeezing green juice by hand will carry personal biological information ’ There is no scientific basis for the statement. When ordinary people squeeze fruit and vegetable juice, they must first ensure the freshness of the ingredients and the environmental sanitation during the production process. " Jin Hui said that green juice will taste like milk, which may be influenced by mood. For example, when people are in a good mood, drinking a cup of green juice may feel fragrant, but when they are in a bad mood, they may feel bitter. Secondly, everyone has different tastes. Some people prefer the taste of vegetables, while others find it hard to accept.

　　For the fruit and vegetable juice regimen advocated by Zhang Jingchu, experts also specially reminded us to pay attention to these three points: First, it is no problem to drink the first cup of green juice as boiled water to replenish water in the morning, but it is forbidden to replace vegetables with fruits because the fructose content of vegetables is less; Second, if you add vegetables to fruit dew for breakfast, you must control the amount of fruit, because the amount of fruit juice is low, and the sugar content may exceed the standard if you don’t control the amount of fruit; Third, there is a certain difference between direct drinking and chewing. If you drink it at once, it will quickly reach the intestine, and the concentration of fructose will be relatively high. Therefore, it is not recommended for ordinary people to drink fruit and vegetable juice for a long time, especially as a staple food.

　　Fasting for 4 days? Beware of refeeding syndrome

　　Zhang Jingchu not only advocates vegetarian diet, but also regularly shares his own fasting method. In the first issue of vlog, she claimed that she had been fasting for 4 days, her mind was clear, her energy was full, and her eyes felt brighter. When referring to the method of fasting, she said that she usually only drinks water, but this time she was worried about the heavy workload and drank 2000 ml of celery juice in the first two days.

　　Fasting is different from fasting. Generally, people only drink water and don’t eat anything. People need to endure hunger and rely on willpower to persist. "This kind of fasting method, ordinary people don’t try. Obesity accompanied by metabolic diseases should also be carried out under the guidance of nutritionists or doctors, and secondly, we should be careful of re-feeding syndrome. " Jin Hui said that refeeding syndrome refers to electrolyte metabolism disorder characterized by hypophosphatemia and a series of symptoms caused by long-term hunger or malnutrition and re-intake of nutrients.

　　For the long-term vegetarian practice, Jin Hui reminded that from the perspective of nutrition, it is not recommended for ordinary people to adhere to such eating habits. The human body needs to ingest seven nutrients: protein, lipids, carbohydrates, vitamins, minerals, water and dietary fiber. People who are vegetarians for a long time may have unbalanced nutrition due to the singleness of food intake. "Long-term intake of carbohydrates is insufficient, people will be prone to hair loss and may also affect menstruation. Insufficient intake of protein for a long time will lead to muscle loss, which will also lead to decreased immunity and it is difficult to resist disease. "

Health is the cornerstone of high-quality life, so more and more people begin to pay attention to health problems.

Dietary supplements have attracted more attention and welcome among the general population (defined as community residents without special nutritional needs) because of their labels such as "beneficial to health", "no side effects" and "disease prevention".

Most people use multivitamin and mineral supplements to ensure adequate intake and prevent or alleviate diseases.

A survey found that 61% people think that nutritional supplements are "fully proved" and 48% people think that supplements are "a simple way to keep healthy" [1]. Some people even regard vitamins and minerals as a means to compensate for bad eating habits such as picky eaters.

Is dietary supplements really a "panacea" that will not do harm to the body, as everyone thinks?

01

What is a dietary supplement?

"

Dietary nutritional supplement is defined as: a kind of food containing certain nutrients, which is produced for the purpose of making up for the possible deficiency in human normal diet and is also an essential nutrient for human body.

Common nutritional supplements may contain one or more of the following dietary components: vitamins, minerals, amino acids, unsaturated fatty acids, etc., or concentrates, metabolites, extracts or combined products of the above components. It can be taken orally in the form of pills, capsules, tablets or liquid, but it cannot replace ordinary food or be used as a dietary substitute.

Source: Qianku.com

02

Will taking dietary supplements be effective?

"

Supplementary nutrients can increase the plasma concentration of corresponding nutrients in a certain range, especially vitamins and fatty acids.

However, the increase in the concentration of nutrients in plasma does not necessarily mean better health, because the circulating concentration may not reflect the storage concentration of nutrients in organs. At the same time, due to the differences in bioavailability and consumption frequency of nutrients from food sources and supplements (such as omega-3 fatty acids, the biochemical forms of fatty acids from dietary sources and supplements are different), even if the normal nutrient concentration is achieved by taking dietary supplements, the body may not be fully and effectively utilized [2].

Up to now, the meta-analysis of studies on multivitamin supplements shows that the use of supplements has no obvious benefits if people have got enough nutrition in food [3]. Most vitamin and mineral supplements have not played an obvious role in the primary prevention of chronic diseases such as cardiovascular time, cancer and cognitive impairment, which shows that most supplements have no significant effect on preventing chronic diseases in normal people [4].

Source: Qianku.com

03

Excessive use of dietary supplements

What are the risks?

"

Dietary supplements are always considered to be "natural", however, the concentrated form of nutrients may expose users to the risk of injury when taking too much.

It is reported that the intake of any nutrients by adults from food does not exceed the safe upper limit, however, the intake of at least one nutrient by 39.8% dietary supplement users exceeds the safe upper limit [5].

1, fat-soluble vitamins

Vitamin A, also known as retinol, lack of retinol will lead to night blindness, and its role in preventing cancer has not been confirmed by research. However, it has been reported that high retinol TNI (> 2 500 g/d) combined with low vitamin D TNI (< 11 g/d) is related to fracture in postmenopausal women, and even long-term excessive supplementation of vitamin A precursor β -carotene group may lead to an increased risk of lung cancer.

Vitamin E is a strong antioxidant, which can protect the stability of cell membrane by interrupting the chain reaction of free radicals, prevent the formation of lipofuscin on the membrane and delay the aging of the body. However, the risk of all-cause death of people who take long-term high-dose vitamin E supplements is significantly increased.

Source: Qianku.com

2, water-soluble vitamins

Vitamin B is the general term for B vitamins. Contains vitamin B1, vitamin B2, vitamin PP, vitamin B6, pantothenic acid, biotin, folic acid and vitamin B12. Folic acid plays an important role in human DNA synthesis and cell development, and its deficiency can lead to megaloblastic anemia. However, current studies show that folic acid supplementation has dual effects on cancer development, and excessive intake of folic acid will significantly increase the liver/body weight ratio, which may promote the development of hepatocellular carcinoma induced by high-fat diet.

Vitamin C participates in the complex metabolic process of the body, can promote growth and enhance the resistance to diseases, and can be used as nutritional supplements and antioxidants. A large number of studies have confirmed that the use of high-dose vitamin C has little effect on cancer, cardiovascular disease and infection in the general population. Compared with fat-soluble vitamins, vitamin C is relatively safe, but high doses should be used cautiously, which may cause obvious side effects such as urinary calculi in some susceptible patients.

Source: Qianku.com

3. Other supplements

Iron is an essential element to form heme, which is the raw material for synthesizing hemoglobin and myoglobin, and is also an essential substance for promoting vitamin metabolism. Iron supplementation can improve anemia symptoms of cancer patients. However, high plasma ferritin concentration is an indicator of iron accumulation, which may affect the life expectancy of healthy people. People who are not iron deficient will not benefit from iron supplements, and may even cause side effects.

04

How to use nutritional supplements in food and diet

Strike a balance between them?

"

For well-nourished adults, besides iodine and other individual nutrients, priority should be given to obtaining natural nutrients through reasonable dietary collocation.

At present, research shows that the effect of supplements seems to be limited to certain age groups, living environment or diseases with impaired nutrient absorption. Using supplements to solve unhealthy eating patterns is an overly narrow solution.

Dietary supplements should be considered only when the diet cannot meet the nutritional needs.

Dietary nutritional supplements are not the more the better, and should not be used blindly. Appropriate products should be selected and supplemented reasonably under the guidance of doctors or professional nutritionists.

References:

[1] de Jong N, Ocké MC, Branderhorst HA, Friele R. Demographic and lifestyle characteristics of functional food consumers and dietary supplement users. Br J Nutr. 2003 Feb; 89(2):273-81.

[2] Lentjes MAH. The balance between food and dietary supplements in the general population. Proc Nutr Soc. 2019 Feb; 78(1):97-109. Epub 2018 Oct 30.

[3] Fortmann SP, Burda BU, Senger CA, Lin JS, Whitlock EP. Vitamin and mineral supplements in the primary prevention of cardiovascular disease and cancer: An updated systematic evidence review for the U.S. Preventive Services Task Force. Ann Intern Med. 2013 Dec 17; 159(12):824-34.

[4] Grodstein F, O’Brien J, Kang JH, Dushkes R, Cook NR, Okereke O, Manson JE, Glynn RJ, Buring JE, Gaziano M, Sesso HD. Long-term multivitamin supplementation and cognitive function in men: a randomized trial. Ann Intern Med. 2013 Dec 17; 159(12):806-14.

[5] Guallar E, Stranges S, Mulrow C, Appel LJ, Miller ER 3rd. Enough is enough: Stop wasting money on vitamin and mineral supplements. Ann Intern Med. 2013 Dec 17; 159(12):850-1. Erratum in: Ann Intern Med. 2014 Jan 21; 160(2):143.

[6] Li JT, Yang H, Lei MZ, Zhu WP, Su Y, Li KY, Zhu WY, Wang J, Zhang L, Qu J, Lv L, Lu HJ, Chen ZJ, Wang L, Yin M, Lei QY. Dietary folate drives methionine metabolism to promote cancer development by stabilizing MAT IIA. Signal Transduct Target Ther. 2022 Jun 22; 7(1):192. Erratum in: Signal Transduct Target Ther. 2022 Dec 28; 7(1):401.

[7] Doseděl M, Jirkovsky E, Macáková K, Kr?mová LK, Javorská L, Pourová J, Mercolini L, Remi?o F, Nováková L, Mladěnka P, On Behalf Of The Oemonom. Vitamin C-Sources, Physiological Role, Kinetics, Deficiency, Use, Toxicity, and Determination. Nutrients. 2021 Feb 13; 13(2):615.

Author: Wen Jia

Doctor of Anesthesiology, Capital Medical University

Source: Tadpole Staff

Another online celebrity store is involved in the "food safety" storm.

On August 1st, WeChat official account, the WeChat of "Shanghai Good White Phase", posted a message, and some netizens said that they had a dinner with friends at "Xi Lai Xi rou" in Wujiang Road, Shanghai, and ate something suspected of parasites in the barbecue.

　On August 2nd, WeChat official account, a WeChat, said that it was not a parasite, but a pig blood vessel. He also said that the company had communicated with the above-mentioned WeChat WeChat official account, and the contacted "Mr. Xu" proposed to pay a hush fee of 100,000 yuan, which will be paid before 6 pm, otherwise the tweet will be sent again. On the 3rd, the company issued a statement again, saying: Xilai rare meat has complete licenses, and all of them are produced and sold by purchasing goods that meet food safety standards.

On the evening of August 2, Shanghai Jing ‘an District Market Supervision Bureau investigated the safety of Xilai rare meat food overnight, and asked Wujiang Road Store to suspend the sale of the same batch of pork belly, seal all the samples and conduct sampling inspection for further investigation.

Is the food eaten in the barbecue a parasite? It is still an unsolved case.

Special feature of 1905 film network February 22nd, 2022, is also the 22nd of the first month, Tuesday. It seems like an ordinary day, but because of these figures, romantic Chinese gives this day a sense of ceremony. In pronunciation, "2" is close to "love" and is defined by many people. This is the "day with the most love" in the 21st century. Many filmmakers use this as a gimmick.　

Movies and movies will be scheduled for this day for the first time. After all, the usual time for painting movies is usually Friday, and occasionally there are films with high confidence in quality, and only on Thursday at most.　

Among them, when the movie "One Day Only Belongs to Us" was finalized, the original title "Give Me One Day" was changed to the current version, and "The day I love the most in my life, I just want to be with you" was the most important slogan on the movie poster. The design of the games adds interest to this sense of ceremony. For example, on Tuesday, February 22, 2022, at 22:22, it means "the day when I love the most"; Or at 13:14 on May 20th, transliteration "Lifetime".　

According to the statistics of Cat’s Eye Professional Edition, at 22:22 on February 22nd, the movie market arranged a total of 7,546 performances, and sold 56,619 tickets, with a total box office of 2,011,300.　

Is this kind of homophonic terrier, or the special schedule and special games spawned by digital games really effective?

At first glance, it has achieved a little success, and the marketing breakthrough

Eleven years before February 22, 2022 was defined as "the day when I love the most in my life", and November 11, 2011, it was crowned a century-old "God Stick Festival" by the outside world. Compare the box office results of films released on two days.

The single-day box office of Bouquet-like Love was only 9 million, but it became the film with the highest attendance rate that day, which was also higher than the first day box office of another high-profile film previously released by the director in China. "A Day Only for Us" barely passed 2 million, and the overall data was not satisfactory.

The success of the box office released 11 years ago does not need to be described too much. In the era when there was no ticketing app, the cinema could queue up to buy tickets. In the market in recent years, there are few such clever dates worth pondering, but the time itself is a bit embarrassing. Especially at 22:22 on February 22, after many movies ended, it was already after 0 o’clock the next day, which made many people in the workplace flinch.　

In addition to the new films, many films that are still showing are also crazy about the popularity.

The love movie, which was released on February 14th, also featured a special field of "Love You Forever" at 22:22 and a special field of "For Life" at 13:14. Just judging from the single-day box office, this movie with a Douban score of only 4.8 points did not get more box office income.　

Compared with these once-in-a-century days, the "5.20 file" transliteration of "I love you" has also become an important venue for many love movies. The film was released on May 20th, which strengthened this sense of ceremony to the extreme from the distribution level. The key was opened at 13:14, with the intention of "5201314, I love you all my life". What’s more, this movie shows the homophonic stem of time to the fullest, and hardly gives other movies more opportunities. From 13:14 to 22:22, 7 loving time passwords.　

In the end, the film earned nearly 100 million box office on the same day, but it dropped to more than 30 million the next day. Of course, it can’t be ignored that the box office reduction is directly related to the next day’s release. At the same time, the film quality is not recognized by the audience, which is also the key reason. No matter what the result is, many filmmakers have taken a fancy to this brand-new schedule. At present, there are three small and medium-sized love movies with "Can you leave me" scheduled for May 20 this year.　

Returning to the present, this method seems to be coincidental. Considering that there is no ticketing platform to collect more detailed data, the audience portrait and analysis are uncertain, but at least it has gradually emerged from the more conventional "520 files" and various tricks in the market, which has become a breakthrough in the marketing of various film producers.

This kind of digital game is just like the post of "forwarding for good luck" on various social platforms. Whether it is effective or not, the public is also fun.　

For example, the animated film released on February 19 was marked as a special field by the ticketing platform at 14 o’clock that day, "Looking at the pier in the clouds". There was no digital homophonic sound or too much publicity, but it still caused many viewers to be curious about the event and even posted articles on social platforms.　

The imbalance between supply and demand, the key is how to seize the audience.

Compared with the date games mentioned above, the word games of the New Year’s Eve are definitely "the hardest hit". Especially in the 2018 New Year’s Eve movies, the simplest 15-second short video is used to fill up the sense of ceremony of special events. Of course, in exchange for the performance of 2.62 box office on the first day, 10 million on the next day and less than 2 million on the third day. This is enough to become a case that has been constantly discussed and studied in the history of film promotion and marketing in China.　

In the following year, there were such special events, but there were no absolute out-of-circle cases. In 2020, we not only gave suggestions on the number of times to watch movies, so that the audience could embrace the New Year’s Eve at zero, but also put content eggs at the end of the film to push this atmosphere to the highest level.　

Last year, during the pre-sale of the New Year’s Eve, more or less, I tried to catch the audience in this form. At this time, the original state of relatively balanced supply and demand was instantly broken. Hug You Through the Cold Winter and Love by Year itself are more suitable for this kind of marketing. In the former, at 22:02 on December 31st, the subtitle egg "Hug Now" appeared at the end of the film for 5.20 seconds.　

If the emotion of the above two films is more suitable for this kind of marketing, then the crime-themed film "Anti-Corruption Storm 5" seems a bit far-fetched in the 22:25 session on December 31st, playing "I saw the last anti-corruption film on the last day of 2021, and the person I wanted to see at first sight in 2022".　

When all the movies in the same schedule play the same stunt, this kind of marketing will only become a chicken rib performance. In the end, what can really capture the audience is still the elements that return to the content itself, such as the theme type, creativity and word of mouth.　

Hu Jianli, secretary-general of the China Film Critics Association, said frankly when talking about this kind of film marketing, "In fact, we have created it one after another in recent years. The 520 and Qixi stalls, including February 22nd this year, are also an attempt. If the publicity time like this is particularly good, the gap between going to the cinema and expectations is too great. If this happens more often, there will also be a’ wolf coming’ effect. Then in the future, the audience may not believe in the best announcement of the film. "　

The game or homophonic stalk turned by numbers has its own interest, and it has always been the focus of marketing of various businesses. Singles’ Day in double 11 has become a shopping festival today, and "March 14th" has been turned into a "send day" by a fast food brand.

Marketing itself is the act of finding the audience for products, but finding the audience is not simply "killing the goose to get the egg", but should make the audience become the secondary disseminator in marketing. If the film blindly uses marketing to "cheat" the first audience, then the film will only end in tragedy. But who doesn’t expect a happy ending? Special dates and events are the icing itself, but only if the film under the icing is good enough will it really become a golden signboard.