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How to break ＂hot search anxiety＂？ Netcom Office issued a document to stop malicious marketing.
Special feature of 1905 film network Have you ever had such an experience in the process of catching up with film and television works — — Open the social software, the characters in the play seem to live on the hot search list for 24 hours, and every move of each character can come up with a topic that attracts countless discussions; Brush a short video, one group of people is breaking through the defense in the cinema because of this detail, and another group of people is beginning to think about a certain bridge in the play … …
One-pass operation is as fierce as a tiger, and these bombing marketing makes many works naturally become the "explosion" of the opening year/season in the eyes of netizens. However, under the tropic of cancer, many of these so-called "hot" film and television works "have no such drama" among the audience.
Why is there such a puzzling "contrast" Not long ago, People’s Daily and Guangming Daily successively issued articles criticizing the excessive pursuit of flow effect in the marketing of some film and television works, and the publicity stunt runs counter to the quality of content, even destroying the film and television industry environment in which the audience objectively and rationally perceives art, and causing serious damage to literary and artistic creation.
# Over-marketing can’t win the hearts of the audience # The topic immediately went to the top of the hot search list, and commented at the bottom of the article. Many "long-cherished" viewers left messages denouncing the influence of over-marketing on the feeling of chasing dramas, and many even directly pointed out the works and stars suspected of "over-marketing" in their eyes.
It is true that the fierce competition makes it inevitable for the drama side to be "drunk and afraid of the deep alley." However, nowadays, the escalating marketing means has not only helped the industry to explode, but also exposed more and more problems. What is marketing, what is "excessive marketing", and why does the industry need to grasp this "degree"? Through investigation, we found that superficial marketing chaos such as hot search and list brushing, water army control and evaluation are bringing deeper hidden dangers and harm to film and television creation.
24-hour "stalking" of the whole network, planting stalks and burying lines in the preparation period of the script
Film and television practitioners suffer from "anxiety" of hot search and out of the circle.
According to the "nomination" of netizens under the topic # Over-marketing won’t win the audience’s heart #, we have verified the marketing data of several film and television dramas: during the broadcast period, the number of hot searches of an online drama that was rated as "more hot searches can play cards" reached 1,300+,of which Weibo platform alone exceeded 800. Calculated, this 15-episode film and television drama has about 90 hot searches on the whole network, and the proportion is really amazing.
Another artist whose name appears frequently, whose recent hit works are also frequently searched on the list. According to incomplete statistics, the number of single-platform hot searches for this series has exceeded 300 in about two weeks. Of course, we also found the data of several "hot search regulars" in the same period of the show, and the hot search volume of the whole network has reached a similar level.
"Overmarketing" or "Really Out of Circle"? Naturally, it is impossible to jump to conclusions only by the number of hot searches. In the same comment area, netizens also had a heated discussion around whether the drama XX and XX really "exploded". Some people think that if the drama has a good reputation, it is understandable to make more efforts to promote it, but more voices immediately refute: this is not the reason why the starring actor creates a topic to brush the list with a little trouble!
It is not difficult to see that excessive marketing is making some works lose their popularity. But why are most drama parties still eager for this?
As one of the "hot searches" in others’ eyes, Ms. Wang, who is engaged in film and television marketing, bluntly said to us: "Sometimes I hope this marketing model will be’ eliminated’ more than anyone else." It is understood that the broadcast cycle of a drama is usually about 3 weeks. The "premiere day" is the most important announcement node of a work. For publicity, this day basically needs to be followed by the whole network 24 hours a day, paying attention to public opinions and topics, keeping up with hot spots in time, and adjusting the announcement rhythm.
However, with the increasing influence of marketing and data on the broadcast volume and investment promotion effect, the "24-hour" that needs to be watched is constantly lengthened in the broadcast cycle. Nowadays, in addition to the marketing plan that has been formulated in the early stage, the publicity department will always pay attention to the discussion of fans and netizens on the Internet, grab the content that has the potential to board the hot search, and then spread it through the topic.
We took the hot search data of the dramas nominated by netizens to Miss Wang, and she admitted that "it is indeed a very high number". However, as a "peer", Ms. Wang also made an analysis from another angle: "This drama is slightly different from other works on the market, because its number of episodes is very short, which means that there is no more time for it to ferment word of mouth during the hit period, so it is also a kind of idea to intensively create topics."
Creating topics to achieve hot search and out-of-the-box content dissemination has now quietly become the "ultimate goal" of some film and television projects. Ms. Wang revealed that in order to facilitate the creation of topics in the subsequent all-media marketing, some dramas have advanced the cycle of planting stalks and burying lines to the project preparation stage: "Now some publicity and marketing parties will start to intervene from the script stage and plan what plots or artists may be hot."
In her view, this seemingly "intentional" marketing is more harmful than the "trivial" topic that disgusted the audience — — The function of creation and publicity is "putting the cart before the horse", but content production serves "going out of the circle" and "hot search": "For example, for a while, it was quite popular for a long time, right? At first glance, they are all golden sentences, which are actually particularly abrupt in the play. " Ms. Wang said that this "strong output" style has been particularly favored by emerging media platforms in the past two years, which is also determined by the preferences of the audience.
Regarding the view that losing the popularity of the road and winning the hearts of the audience, Ms. Wang bluntly said that if "over-marketing" has become a "general trend", most of the authorities will acquiesce in this kind of gameplay: "I feel that it has become an obsession to be out of the circle and hot search, which is the anxiety and heart disease of everyone in the industry. As long as the data that bombing marketing can bring is greater than the so-called lost popularity, then this routine will never be eliminated. "
From "Overmarketing" to "Malicious Marketing"
Brushing the list and controlling the superficial chaos are creating deep harm.
In 2021, during the special rectification of "Clear Rice Circles", we conducted an in-depth investigation on idolize and marketing chaos in artists and fans. Nowadays, the problems exposed in the "over-marketing" of film and television works also tend to be "rice circle", or they have been interdependent and influenced each other for a long time.
Relevant people familiar with the matter introduced to us how some platforms can achieve marketing purposes by purchasing all kinds of data: the drama party can first buy a batch of marketing numbers, usually 5-10 in a group, and publish the same content in a centralized way, attracting users to turn, comment and praise a lot in a short time, and increasing the degree of topic discussion. If the heat fails to meet expectations, the marketing number will also find ways to control and evaluate it. This way, to a certain extent, can affect the platform algorithm and help marketing content get on the hot search. Once on the list, we will continue to spread the "square", buy users to increase original discussions on topics, further consolidate the popularity, and help the content hot search ranking continue to rise.
In addition to the number of hot searches, there are various scoring platforms that need marketing means "public relations". At the end of last year, Douban was once reported as "the water army’s brush quantity control and evaluation before the drama started". Although the platform made a statement at the first time, it also hammered the existence of abnormal scores in the drama evaluation system.
On the 17th of last month, Netcom Office released ten "Clear and Clear" special actions again in 2022, many of which involved the rectification of MCN organization’s content standards, comprehensive management of algorithms, and cracking down on traffic fraud, black public relations, network water army and other marketing-related chaos.
Screenwriters and film critics have always paid close attention to the series of chaos between the entertainment field and the Internet public opinion field in the era of big data. In an exclusive interview with us, he said that the marketing of film and television works, as a means TO C (user-oriented), is a normal business behavior to invest a certain cost in publicity, which is understandable. However, in recent years, especially after the rise of various platforms on the Internet, the purpose of drama marketing has changed from simple TO C to to TO B (enterprise-oriented). Many people use algorithms to manipulate data and increase the online "traffic" of film and television works or artists, thus improving their commercial value in disguise.
On the day of publication, the Central Network Information Office officially took the lead in launching the special action of "Clear 2022 Algorithm Comprehensive Management". Wang Hailin believes that the use of data algorithms to create and chase traffic is the core issue of over-marketing in the film and television industry in recent years. "In the past (due to the purchase and sale mode), people rarely did a lot of publicity and marketing for the series, but now they need it because it has traffic." He revealed that at present, many production companies have to brush their own evaluation on various platforms and scoring websites through marketing, "not only give their own works high marks, but even give other opponents malicious low marks in the competition."
In Wang Hailin’s definition, excessive marketing has developed into a malicious marketing. In order to create traffic, many hot searches are divorced from the content of the play and the acting skills of the stars, which even makes many viewers feel bored and puzzling: "Why do these boring contents have to be searched?" Because they want to keep the heat, this heat can be converted into commercial value. "
However, when over-marketing has long been out of the scope of works propaganda, it has become a new means to create heat and commercial value, and it is bound to trigger more behaviors that do not conform to the norms and even impact the "bottom line" in the industry: "Competitors and traffic people use marketing methods to suppress each other, amplify negative comments, and cause the public opinion environment to deteriorate, which also makes the public’s perception of the film and television industry very negative." Wang Hailin pointed out the deeper influence behind the superficial chaos, such as "brush quantity control and evaluation" and "data falsification".
As a matter of fact, when some playwrights and artists’ brokerage companies that are not properly marketed or even maliciously marketed still use traffic online to guide fans to control and comment, and brush up the list to create gimmicks, truly outstanding works have been "quietly" out of the circle with good stories, good acting skills and good reputation, and really won the audience’s love. Wang Hailin gave us an example. The TV series "In the World", which was popular some time ago, was not widely promoted on the online platform, but both the record-breaking ratings and the high degree of discussion in life proved that the drama was a real "explosion" in 2022.
At present, the special action of Qinglang in 2022 has been rolled out. Although various platforms have been rectified and inspected for related excessive and malicious marketing problems before, it is obviously difficult to achieve tangible results only by their own supervision. Wang Hailin said that malicious marketing works and artists still need to really hit the "sore spot", and those who have caused bad consequences to the industry should be given substantial punishment after investigation. "After last year’s action, some companies, especially traffic brokerage companies, did not see substantial disciplinary measures, but intensified. It is also necessary (relevant departments) to conduct more detailed management of malicious marketing and propose targeted measures. "
Kiwi and kiwi are a kind of fruit？ The truth of Internet fruits and vegetables ＂recognizing relatives＂ is coming.
Recently, fruits and vegetables "recognize relatives" related content
Frequently boarded the hot search
The comment area is also noisy.
Is there a relationship between these fruits and vegetables?
Here comes the answer.
Tribute is dried lettuce?
This statement is inaccurate.
From a botanical point of view
Tribute and lettuce
And lettuce and naked oats that we often eat.
In fact, they are all lettuce plants in Compositae.
lettuce
Lettuce is divided into leaf lettuce and stem lettuce.
Leaves eat leaves instead of stems with lettuce.
Including lettuce and naked oats.
Lettuce for stem is also called lettuce
Eat stems instead of leaves.
Lettuce originated in Europe.
Lettuce for stem is leaf lettuce after it was introduced into China.
A gradually evolving characteristic lettuce variety.
China is one of the main producers of lettuce.
Lettuce for leaves and lettuce for stems are widely planted in China.
The annual output accounts for more than half of the world.
A picture will help you understand this "big family"
Lettuce that we often eat is the same as lettuce that is used as a tribute.
The varieties are different.
Their appearance, taste, eating method and price.
There is also a big difference.
How can lettuce for stems be "separated"?
It is said that it is because of lettuce planted in Guoyang, Anhui Province.
Good quality, less fiber and less water.
It was sent to the palace as a tribute in the Qing Dynasty.
That’s why it’s called "tribute food"
Now the tribute on our table
It is also a special kind of lettuce.
Through defoliation, peeling, cutting into strips, and airing
Processed.
The taste is fresh and tender, and it will not rot after long cooking.
Is the cherry a large cherry?
There is another hot topic.
What is the relationship between cherries and cherries?
Many netizens think that
Cherries are cherries and cherries are cherries.
There is no connection between the two.
But actually,
Cherries and cherries
Are "brothers" of the same species
All belong to the genus Sakura of Rosaceae.
Just different varieties.
In ancient China, cherry refers to domestic cherry.
Or China cherry.
Later, China introduced European sweet cherry from Europe.
Some provinces in the south are based on English
Transliterate it into cherries.
Kiwi and kiwi are a kind of fruit?
These two fruits are almost the same in shape and appearance.
But the market price is obviously different.
Leading many people to think that
They are different fruits.
in fact
Kiwi and kiwi fruit
All belong to perennial lianas of Actinidia of Actinidiaceae.
My hometown is in China.
China is the origin center of kiwifruit in the world.
As early as 700 years ago.
There is a written record of "Kiwi" in China.
At present, 66 species of kiwifruit have been found in the world.
Among them, 62 species originated in China.
Kiwi seeds were taken to New Zealand more than 100 years ago.
Breeding in the local area
It has become a commercial fruit with good palatability today.
And named it "KIWI"
And then back to China.
Transliterated as "kiwi fruit"
in essence
Kiwi fruit is the "foreign name" that kiwifruit changed after going abroad.
also
Soybean is the "old version" of edamame
Leek is a kind of leek that can’t be seen.
Celery and celery are not the same thing.
……
Source: CCTV News Client Editor Yan Han
Reporting/feedback
Random talk on the ＂unreliable＂ love of British royal family Diana
Original Ye Er Republic of China woman
First, she "loves" the prince, and the prince loves another person.
In the inspirational version, Diana is portrayed as Cinderella in a pumpkin cart. In fact, her family background is very good. Her father is Count Spencer, and her family has always been closely related to the royal family.
The first date with Charles was not Diana, but Diana’s sister Sarah. Sarah is smart, confident and radiant. She is closer to Charles in age and mind.
Because of this, she has no respect and admiration for Charles, but associates with Charles with the mentality of lovers. From the lover’s point of view, Charles is not a good candidate. He is sensitive and insecure, and he is eager for others to give him emotional input, but he will not give others emotional output.
Charles likes Camilla, who is complementary to his personality, because Camilla is warm, confident, humorous and can export her feelings to him. However, Camilla was not a virgin, and the royal family did not agree to their marriage. Camilla married someone else, and Charles was inseparable and had to choose another spouse.
Diana in Salabi is intelligent, mature and strong in heart. If she marries Charles, it is possible to pull Charles’ heart away from Camilla. But Charles and Sarah didn’t look at each other right, and because of some misunderstanding, they didn’t talk about it.
Charles took an interest in Diana.
Diana was pure and shy, and Charles was attracted by her. For Diana, the countess, she doesn’t go to school now, and she doesn’t have to worry about the source of life. She teaches children to dance for a week without a few classes, and the spiritual emptiness is just filled by love.
Although Charles is stuffy and boring, he is a prince. Whoever marries him will be the Princess of Wales and the future queen. Diana couldn’t resist the temptation.
Diana thought she was in love with Charles, but in fact she loved the identity of a prince, an imaginary love fairy tale. Charles doesn’t love Diana, but a innocence he lost, an innocent body suitable for being a princess.
Two people, each with his own needs, were married.
As expected, after their marriage, they had conflicts and quarrels, and Charles turned to Camilla to appease the "injured" heart. Diana also went to find a lover, but the lover she found in a hurry was of worrying quality, which could not soothe the pain in her heart. She summoned up the courage to tell the TV station that "there are three people in her marriage, which is too crowded", causing public outcry.
Her marriage to Charles came to an end.
Second, the marriage failed, and Diana kept trying and making mistakes on the road of love.
Both Charles and Diana were born in nobility, and nobles are human beings, and they are also eager for love and happy marriage. However, unlike ordinary people, nobles have a lot of property and slaves, and they have a wider detour space. If they are properly used, they can avoid many contradictions.
The old countess in Downton Abbey said a sentence to the effect that "a noble marriage can’t be unhappy". She didn’t explain the meaning of this sentence. I think so-ordinary couples, living under one roof, daily necessities, old people and children, bumping into each other, contradictions are inevitable.
Nobles have manors, servants, children are transported by servants, and old people are taken care of by servants. Two people are tired of watching it. You live in yours, I live in mine, you play with yours and I play with mine. It’s just that in the scene, two people come out to socialize together.
Therefore, in the traditional western upper class, the phenomenon of lovers is widespread. Husband and wife are tired of seeing each other, so they can get emotional supplement, avoid the imbalance of interests caused by divorce, and turn a blind eye to illegitimate children.
After the rekindling of the old love between Charles and Camilla, Diana began to look for a lover in order to get back at Charles and relieve her loneliness.
The rabbit eats grass by the nest first, and Diana’s first lover is her bodyguard. Their love affair caused gossip in the palace, and the bodyguard was fired. Later, the bodyguard was killed in a motorcycle accident.
Around the birth of Prince Harry, Diana fell in love with equestrian coach Hewitt. Hewitt is a playboy, and a playboy knows how to please women. Diana wrote many love letters to Hewitt, expressing her willingness to have children for Hewitt.
But Diana’s true feelings were paid by mistake.
Hewitt is a scum, profligate, and when he is short of money, he wants to exchange his relationship with Diana for money. He published a book "The Princess in Love", made his love affair with Diana public, and wanted to auction the love letter written by Diana to him. In order to get a good price, he revealed to the buyer that the content of the love letter written by Diana was "very exciting". Unexpectedly, the buyer is a reporter posing. When the news got out, he had to give up the idea of auctioning love letters.
Hewitt is also going to be on TV to tell his story with Diana.
Hewitt’s action put Diana in a passive position, and because of the provocation of BBC reporters, Diana decided to strike first and tell the TV audience about her failed marriage. This interview led to the disintegration of Diana’s marriage with Charles.
In the late 1980s, Diana fell in love with a car salesman. The car salesman is not handsome, but he has high emotional intelligence, sweet words and is good at deceiving people. He and Diana often make out on the phone. Their phone conversation was recorded by paparazzi, and it broke out. Diana broke up with the salesman.
In the early 1990s, Diana fell in love with an Islamic art dealer. The dealer’s wife found out about their relationship and put pressure on her husband. After careful consideration, the dealer decided to break off the relationship with Diana.
Diana was heartbroken. It is said that she called the dealer more than 300 times on the night of breaking up. The dealer was determined to return to her family and did not answer her phone.
Diana also fell in love with a billionaire who is 20 years older than her and a young rugby player. Her intimacy with football players made the players’ wives very unhappy.
After Diana died in a car accident, a royal housekeeper revealed that he had an affair with Diana. Diana often invited him over at midnight and they had sex. It was also revealed that Diana had an affair with Kennedy Jr. Neither of these things is true or false.
In 1995, Diana visited a friend who had a heart operation and met Hasnat Khan, a Pakistani-born heart surgeon. In Diana’s eyes, Hasnat Khan is a "Mr. Perfect". After Diana divorced Charles, she wanted to marry the doctor, but the doctor’s parents did not agree to their son’s marriage because of their different living habits and growing environment. The doctor didn’t want to be chased by people every day, so he refused Diana.
Diana was sad and disappointed, and turned to meet Dodi, the son of Egyptian rich Fayyad. Many people describe Dodi as an infatuated person who has been infatuated with Diana for many years. In fact, Dodi is a playboy. Before he fell in love with Diana, he had a girlfriend. His relationship with Diana was probably arranged by his father, Fayyad Sr.
Diana’s tryst with Dodi was originally intended to stimulate Hasnat Khan to see if he was jealous of his new relationship. Because Dodi and Diana died together, people deliberately beautified their love, which made many people have the illusion that Diana found true love at the end of her life.
3. Diana has never loved or been loved by the right person in her life.
Diana was a loveless child since she was a child. She felt inferior inside and longed for love. Inferiority makes her "love" Charles, and Charles can give her a dazzling aura of a princess. After the lack of love made her disappointed with Charles, she sought emotional sustenance again and again.
Diana was only sixteen years old when she was in contact with Charles, and she had almost no life experience. She had a hard time studying, and the only book she liked to read was Barbara Cartland’s romance novels. These Qiong Yao-style romance novels not only didn’t help her solve the marriage dilemma, but made her have unrealistic fantasies about love.
She has never fallen in love with a person because of the same three views. She only fell in love with a "feeling". She "loves" anyone who makes her feel novel and interesting.
Diana falls in love with people who are different from her.
Have a plenty of class gap, such as car salesmen and others, she is a noble, they are civilians.
There are some age gaps, such as the billionaire who is 20 years older than her.
Some are different from her religious beliefs, such as Pakistani doctors and Dodi, the son of Egyptian rich men.
It’s not that people who have a gap can’t fall in love and get married. The legendary love in the world-the prince and Cinderella, and the eighteen years of Wang Baochuan Cold Kiln, all have a gap.
But the gap means more difficulties and challenges, and people in love need more tolerance, courage, wisdom and means …
Diana lacks all these things.
On the surface, Diana wants to marry a Pakistani doctor because the doctor is a "Mr. Perfect" and dates Dodi, the son of a wealthy Egyptian, because Dodi is after her. In fact, she is probably in love with their exotic customs. After marriage, the mystery fades. How to face the differences between living habits and religious customs? Diana probably didn’t think about it.
Her eldest son, William, will inherit the throne in the future. According to tradition, the king of England is also the head of the Anglican Church. What inconvenience will William and his stepfather bring in their communication in the future? How can she help her son and husband to restrain this inconvenience? She probably didn’t think about it.
It is not surprising that a person has once or twice unreliable love in his life. Everyone grows up through trial and error, which is the price paid on the way to trial and error.
But the love in a person’s life is always unreliable, which is his or her cognitive problem.
Diana followed her feelings all her life, which led to the inhumanity she met in her life. In time, her heart will settle down, maybe her love concept will mature, but she died too early to wait for that day.
Author: Ye Er: I love fireworks and gossip.
Original title: "Talking about the" unreliable "love of the British royal family ∣ Diana"
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＂Better and Better＂ New Year’s Eve special Wang Baoqiang leads the group talk New Year’s Eve dinner.
Wang Baoqiang daxiu cuisine
On New Year’s Eve, a new year’s eve blockbuster, produced by the movie channel and copyrighted by [Movie Network], released two production specials with the meaning of "Reunion on New Year’s Eve, yes man". "Good Cook" Wang Baoqiang, "Dedicated Eater" Wang Luodan and Tony Leung Ka Fai talked about the New Year’s Eve: "The taste of home is the best taste." Wu Junru, Xu Jinglei, David, WU GANG, Jing Tian, Zhang Yi and Huang Jue shared warm memories of the Spring Festival with the audience and wished them peace and health.
Directed by Zhang Yibai and Dong-shen Xie, the film will be staged jointly by Aaron Kwok, Wang Baoqiang, Wu Junru, Xu Jinglei, David, Wang Luodan, Tony Leung Ka Fai, Ni Dahong, Jing Tian, Zhang Yi, Wu Gang and Huang Jue, and will be shown on February 10th, the New Year’s Day.
Wang Luodan was smiling and carrying delicious dishes.
Tony Leung Ka Fai is serious about it.
Wang Baoqiang: Actually, I am a good cook. Wang Luodan: The taste of home is the best taste.
"Actually, I am a good cook." In recent works, Wang Baoqiang has a close relationship with food and beautiful women. In Better and Better Village Night, he cooked a story about "above the tip of the tongue" with Wang Luodan and Tony Leung Ka Fai. Wang Baoqiang, a dream-chasing chef, and Wang Luodan, a charming cook, went to the countryside to learn to cook and set up a shop in the city, but they had to be tested by Tony Leung Ka Fai, the father-in-law of the unruly chef. Hometown food PK gluttonous feast, how he can successfully hold the beauty back has become the biggest suspense of the film.
As for the cooking skills with live ammunition, director Zhang Yibai and others discovered that Wang Baoqiang was stunted on the set: "I was going to shoot a scene of Wang Baoqiang cutting cucumbers that day, but I didn’t expect to shout ‘ Start ’ He grabbed a kitchen knife and cut vegetables, which scared Tony Leung Ka Fai. At first glance, the craftsmanship was very pure. " "Not only scallion cakes, I am good at home cooking. Because I cook delicious food, Wang Luodan is chasing me." Wang Baoqiang joked that his role in the movie "Sun Guoshu" was very nutritious when he heard the name, and the specialty in real life was not just scallion cake. "Fried eggs with leeks, fried tomatoes with eggs, scrambled eggs with tomatoes, fried leeks with eggs." Wang Luodan ran several dish names in the newspaper, which sounded like an extraordinary cook, and when he thought about it carefully, he missed the bottom.
"Braised fish head, this is my favorite dish." Speaking of New Year’s Eve, Tony Leung Ka Fai, who hardly cooks and is only responsible for eating, wants to leave some saliva: "I like all the dishes on New Year’s Eve because they are all cooked by my family." Wang Baoqiang, who challenged the five-star chef in "Better and Better Village Night", also said: "It’s not the dishes with good looks and expensive prices in five-star hotels that are delicious. The best dishes are always cooked by the family, and this kindness is felt in the stomach." Wang Luodan concluded emotionally: "The taste of home is the best taste."
Next page: Wu Junru: There must be more "fish" at the dinner table. Xu Jinglei: When I was a child, I was full of courage and took two kicks.
Zotye Motor expects the net loss to narrow to 750 million yuan at most last year, and the vehicle sales volume is small.
Zotye automobile IC data map
Zotye Auto is still losing money.
On January 29th, Zotye Automobile Co., Ltd. (Zotye Automobile, 000980) issued a performance forecast, saying that it is estimated that the company will achieve operating income of 680 million yuan to 800 million yuan in 2023, and 783 million yuan in the same period in 2022. The net profit attributable to shareholders of listed companies is-750 million yuan to-900 million yuan, which is 1%-17.48% narrower than the loss in the same period in 2022, and the loss in the same period in 2022 is 910 million yuan; After deducting non-recurring gains and losses, the net profit is-800 million yuan to-1 billion yuan, which is 1.26%-21.01% lower than the loss in the same period in 2022, and the loss in the same period in 2022 is 1.013 billion yuan.
In response to the performance loss, Zotye Automobile said that on the one hand, compared with 2022, the company’s vehicle sales revenue increased in 2023, but the income of auto parts and door business decreased due to the market environment, so the overall income decreased.
On the other hand, in 2023, the company’s vehicle business is still recovering, and the sales volume is small. At the same time, the company plans to make provision for asset impairment and bad debts totaling about 300 million yuan to 400 million yuan, so the overall performance is still at a loss.
Zotye has not released sales information. According to the semi-annual report of 2023, the company’s vehicle production and sales in the first half of 2023 were 872 and 652 respectively.
Combined with the information previously disclosed by Zotye, the "vehicle sales revenue" mentioned in the financial report refers to the Zotye T300 model, which is the first off-line vehicle after Zotye’s bankruptcy and reorganization.
As the "king of the cottage" among self-owned brand car companies, Zotye Automobile has also been favored by the market, but the good times did not last long. On September 1, 2020, Zotye announced that the bankruptcy reorganization application of Tieniu Group, the controlling shareholder of the company, had been accepted by the court. During the one-year period from June 2020 to June 2021, Zotye Automobile and its eight subsidiaries were successively accepted for bankruptcy by the court. In 2021, the whole vehicle production of Zotye Automobile stopped completely.
On June 9, 2021, Jinhua Intermediate People’s Court ruled to accept the reorganization application of Zotye Automobile. Until September 30, 2021, Jiangsu Shenshang Holding Group Co., Ltd. (referred to as "Jiangsu Shenshang") was identified as a restructuring investor, and Zotye Automobile was "resurrected" with the help of 2 billion restructuring investment funds.
At the end of 2021, Zotye completed the reorganization and began to resume production. On October 20, 2022, the new T300 car of the company successfully started to roll off the assembly line at Yongkang base, and the vehicle business began to operate.
On November 2, 2022, Zotye Automobile announced that the company’s stock will cancel other risk warnings from November 3, 2022, and the stock abbreviation will be changed from "ST Zotye" to "Zotye Automobile".
On January 29th, Zotye Motor fell 4.23% to close at 2.49 yuan/share.
(This article is from The Paper, please download the "The Paper" APP for more original information)
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Real estate stands at the crossroads of bull market, and industry integration ＂capital is king＂
Special topic: picture channel
(Source: china securities journal Illustration/Wang Jianhua)
This is the best time. After 10 years of formation, the real estate industry in China has been climbing the peak of prosperity and prosperity. This is also an era full of variables. In a "rising" sound, the real estate industry has become one of the main targets of macro-control. Under the background of tight monetary policy, the turning point of "true and illusory" industry is "looming".
After the controversial year of 2007, the real estate industry will usher in a more variable year of 2008, and the long and short differences on this industry will become more and more obvious. However, standing at the crossroads of the bull market, some basic destiny can still be grasped.
Under the influence of wealth growth, demographic dividend and the continuous appreciation of RMB, the real estate boom is expected to be maintained in the next two to three years. At the same time, with the construction of housing security system and the gradual emergence of the effect of credit tightening policy, the contradiction between supply and demand in the real estate market is expected to be alleviated.
It can be predicted that in the future, the development model of over-reliance on land and financial resources will be unsustainable. Along the "Capital Roadmap", industry integration will be further developed, and various factor resources will be concentrated in enterprises with high operational efficiency.
Tightening credit curbs excessive demand.
If we say that the real estate regulation and control policies in 2005 and 2006 were based on "shrinking supply and restraining demand", then this year’s intensive new regulation and control policies regard "balancing supply and demand" as the first goal of the policy. Among them, the policy orientation of restraining excessive demand, especially investment demand, has been continued.
In 2007, the People’s Bank of China raised the deposit and loan interest rates six times, and the benchmark interest rate for one-year loans has been raised to 7.47%. In addition, the reserve ratio was raised to 14.5% 10 times, the highest level in more than 20 years. The rate hike and the frequency of reserve increase are rare in recent years.
In September, the central bank introduced a new policy for second homes to tighten mortgages. In December, the central bank issued a supplementary notice, and the second home loan was strictly defined on a household basis.
Hua Changjin, a researcher at GF Securities, believes that the new mortgage policy will curb the demand for improving living conditions in the current market, and the demand for investment speculation will also be curbed.
Experts in the industry explained that the buyers of the second suite are mainly middle-and high-income groups, and they mainly buy houses by investment and upgrading home ownership. At present, this part of demand undoubtedly accounts for a large proportion. When the credit conditions are loose, this demand will be gradually enlarged in the form of "margin trading".
However, at the current high price, the increase of down payment ratio and interest rate, as well as the corresponding monetary tightening policy, will increase the risk of investing in real estate, so the demand for this part of the house will gradually decline. In addition, the increasing interest burden has become another important cost factor for buyers, which has led them to delay the upgrading of home ownership.
The data shows that since the second half of this year, although real estate prices in first-tier cities have continued to rise, the transaction volume has shrunk dramatically. By the end of the year, the real estate market has fallen into a rare situation in recent years, and prices have begun to loosen. Market analysts pointed out that the local and structural decline in housing prices in the real estate market is a response to the squeeze on excessive investment and speculative demand.
Zhu Zhongyi, secretary-general of China Real Estate Association, said that the contradiction between the overall supply and demand of the real estate market still exists, so reducing investment demand will help ease the pressure of rising house prices.
Housing security points to effective supply.
Undeniably, China, which is in the process of urbanization, has to face the reality of rigid housing demand and land supply constraints. Therefore, the tight supply and demand is a real situation to a great extent.
The research shows that according to the per capita residential building area of 27 square meters at the end of 2006 and the compound growth rate of the national urban population of 3.28% from 2003 to 2006, there will be a demand gap of 510 million square meters of urban housing in China every year.
However, the rise in asset prices caused by abundant liquidity is undoubtedly the accumulation of "bubbles" on this "truth".
The housing problem concerns people’s livelihood. This year, China’s housing security construction has taken substantial steps. In August, the release of "Several Opinions of the State Council on Solving the Housing Difficulties of Urban Low-income Families" and the convening of the National Urban Housing Work Conference conveyed the strongest voice in the history of China’s high-level supervision of housing security.
Near the end of the year, the Ministry of Construction, together with several ministries and commissions, successively issued two important documents, namely, Measures for the Protection of Low-rent Housing and Measures for the Management of Economically Affordable Housing, in order to implement the State Council’s spirit of housing security.
The insiders believe that with the gradual construction of the housing security system, the housing problems of low-and middle-income people and wealthy people will no longer be intertwined, and a large part of the demand will no longer be met through the commercial housing market. At the same time, the clarification of housing demand at different levels is helpful to guide the structural adjustment of housing supply.
"The calculation of the gap between supply and demand in the real estate market in the future will no longer be based on the overall urban population base in the process of urbanization, which will effectively alleviate the shortage of supply and demand." An official from the Housing and Real Estate Department of the Ministry of Construction said.
As a "sandwich" middle-income group, their housing problem is also a real estate regulation need to be considered. Nie Meisheng, president of the Real Estate Chamber of Commerce of the All-China Federation of Industry and Commerce, believes that the "two-limited housing" being introduced in various places can solve the problem that some "sandwich floors" cannot afford housing.
In October this year, the Ministry of Land and Resources requested that "in the future, the total annual supply of low-rent housing, affordable housing and low-priced, small and medium-sized ordinary commodity housing construction land shall not be less than 70% of the total residential supply." Industry experts pointed out that with the change of land supply orientation, the housing of middle-income groups will inevitably be connected with "effective supply".
Market differentiation continues to write capital stories
Whether it is "enclosure" or "circling money", the real estate industry tells the story that "capital is king". Therefore, to balance supply and demand as the first point of all-round regulation, on the one hand, to build housing security based on the long-term, on the other hand, to tighten credit to curb demand to solve recent worries, which will undoubtedly accelerate the differentiation of the real estate industry. Under the guidance of capital, various factor resources will converge to enterprises with high operational efficiency.
A senior person in the industry pointed out that due to the loose credit environment in recent years, the "days" of real estate enterprises are better. Industry concentration did not rise with the boom. Statistics show that there are 50,000 to 60,000 real estate enterprises in China, and there are 30,000 to 40,000 when there are few, and the market share of the top five is less than 5%.
However, under the background of stricter regulation and tight monetary policy, not all real estate enterprises can obtain sufficient cash flow, and enterprises with tight capital chains will probably be eliminated in mergers and acquisitions, and the market pricing power will also be increasingly concentrated.
Wang Shi, chairman of Vanke Company, believes that it is a good thing that industry resources are concentrated in advantageous companies. On the one hand, it can reduce idle land, on the other hand, the rights and interests of buyers can be better protected.
Financial experts pointed out that a key indicator reflecting the operational efficiency is the capital turnover rate. For real estate enterprises, the capital turnover rate is directly proportional to the land development rate. In other words, if the industry factor resources are concentrated in enterprises with high operational efficiency, it will be conducive to the speed of land development and reduce the occurrence of "hoarding land" and "covering up the market".
The efficiency of capital operation is one side of the coin, and the ability of continuous financing is the other side. After the "faucet" of credit is gradually tightened, the capital market will become a more important "water source". Since the beginning of this year, many real estate enterprises have either issued additional shares or listed on the backdoor. WIND data shows that from January to November this year, real estate listed companies raised a total of 34.6276 billion yuan through additional issuance, an increase of 145.61% over the same period last year.
It can be predicted that the overall prosperity of the real estate industry will not be reversed if the capital market still maintains smooth channels for financing high-quality companies. If there is an unbalanced allocation of capital after the credit tightening, the right to speak in the real estate industry will also shift. This is not necessarily an improvement for the current real estate industry. (Reporter Lin? )
Editor: Yu Qingqing
Hometown is also home! Construction workers of Universiade venues stay in Rong for the New Year’s feast to warm their stomachs and hearts.
Love Chengdu and welcome the Universiade! In August this year, the 31st Summer Universiade will be held in Chengdu. On the occasion of the Spring Festival, the Red Star News Universiade Channel will be specially launched."Happy New Year, New Fashion of Universiade"A series of reports tell the stories of Chengdu citizens, college athletes, Universiade venue builders and Universiade volunteers and other people from all walks of life preparing for the Universiade, convey the ardent expectations of people from all walks of life to "love Chengdu and welcome the Universiade", and present the influence of the Universiade on the healthy sports lifestyle of Chengdu citizens …
This year is over tonight, and it will be urged next year and tomorrow. On New Year’s Eve, the construction sites of the Universiade venues are still in full swing. In response to the government’s initiative, many Universiade venues, including Donganhu Sports Park and Fenghuangshan Sports Park, have a large number of workers sticking to the front line of construction and production, and struggling to write a "Universiade chapter" for a happy and beautiful life.
Under the premise of strictly implementing the requirements for the prevention and control of epidemic normalization, everyone got together for the New Year’s Eve while ensuring the construction progress. The hot reunion dinner symbolizes everyone’s expectation for the New Year. The workers showed their talents at the scene of the group year, handwritten Spring Festival couplets, song and dance performances and a series of activities, so that they stuck to the front line and spent a "reunion and happiness year" together!
Write couplets to congratulate the Spring Festival.
Make dumplings to welcome the new year.
More than 50 workers and project managers have been busy since the early morning of New Year’s Eve in the construction site of China Construction Third Bureau in Donganhu Sports Park in Longquanyi District, Chengdu. The reporter of Red Star News Universiade Channel saw at the scene that all the workers were sitting around the canteen, including jiaozi, to welcome the New Year, except the frontline workers who were writing couplets on the construction site. According to Luo Shuang, deputy secretary of the Party branch of Dongan Lake Sports Park, there are 500 workers staying at work during the Spring Festival, of whom more than 300 are workers from other provinces and cities. "We organize everyone to have a reunion dinner at noon on New Year’s Eve, which is to hope that everyone can have a reunion, celebration and peaceful Spring Festival in Chengdu."
Junjie Chen
Chen Junjie, from Hubei Province, is a project safety officer. He has been stationed in the construction site of Donganhu Sports Park for more than a year, and he stayed in Chengdu for the holidays this year. Facing the camera, Chen Junjie said that he had gained a lot in this year: "From the time I first came to the construction site, it was basically in the infrastructure stage. Now, through the efforts of all the workers, we have built such a beautiful venue, and we are very proud and full of sense of accomplishment."
On New Year’s Eve, Chen Junjie wrote couplets and blessings for everyone, and every stroke devoted his expectation and blessing to the New Year. "Influenced by my father, I like to write calligraphy since I was a child, and calligraphy can be said to be my greatest hobby," Chen Junjie said. "In Chengdu for the New Year, the project is very lively. Although everyone has no time to go back to accompany their families, we have long been a family. Being able to happily welcome the arrival of the Year of the Ox together can also feel happiness and joy. "
Pack jiaozi together.
During the Spring Festival of the project, Luo Shuang told reporters: "At noon on New Year’s Eve, all the workers left behind in the project will come to pack jiaozi and let them eat hot Universiade dumplings. I hope everyone can feel the warmth of home in Chengdu and at the site of Universiade construction." CCTV News also broadcast live the group year activities at noon on New Year’s Eve of the Three Pavilions Project of Donganhu Sports Park of China Construction Third Bureau. Everyone also sent their sincere wishes to relatives and friends far away from home through the lens.
A sumptuous meal+a wonderful party
Chengdu feels at ease during the holidays.
In 2020, Chengdu will promote the construction of "three cities and three capitals" with high standards, and the strong and orderly preparations for the Universiade show the determination and fighting spirit of the land of abundance to create a world famous sports city. As one of the core venues of this year’s Chengdu Universiade, the ice basketball stadium of Phoenix Mountain Sports Park will host basketball games, when citizens and friends can enjoy the elegance of college athletes from all over the world in this "NBA-level" venue at home. During the Spring Festival, more than 1,000 workers will stay in Phoenix Mountain Sports Park to continue to ensure the construction progress of the project.
The relevant person in charge distributed condolences to workers.
On New Year’s Eve, as a time of family reunion, a sumptuous meal and a wonderful party are the standard for everyone. Although the opportunity to spend the holidays with family members was given up because of the left-behind project, the workers on the Phoenix Mountain Sports Park project of China Construction Eighth Bureau stayed with each other on New Year’s Eve, enjoyed a sumptuous meal and greeted the arrival of the zero-o-clock bell while watching the Spring Festival Evening. According to the person in charge of Phoenix Mountain Sports Park Project of China Construction Eighth Bureau, Chengdu and China Construction Eighth Bureau are very concerned about the workers. "Many condolence activities were organized years ago, and I hope all the workers and friends can have a safe and comfortable Spring Festival in Chengdu."
According to the overall strategic plan of the Municipal Party Committee to build "three cities and three capitals", Phoenix Mountain Sports Park will be built into a world-class venue with the ability to undertake top international events and top domestic leagues, and meet the multi-functional needs of youth professional training, sports exchanges, commercial performances, large-scale variety shows, etc., and develop into a top international event center, sports professional training center, sports cultural exchange center and sports industry development center. It can be said that this new sports park bears the dream of building Chengdu into a famous sports city, which will enrich the spiritual and cultural life of Chengdu citizens. The person in charge of Fenghuangshan Sports Park Project of China Construction Eighth Bureau told the reporter: "All our workers will also work overtime during the Spring Festival. On the premise of ensuring strict implementation of epidemic prevention and control requirements, we will strive to ensure the construction period and strive to contribute the greatest strength to the Chengdu Universiade!"
A sumptuous New Year’s Eve dinner
Shi Dexiang is one of the builders of Phoenix Mountain Sports Park. On New Year’s Eve, she sat in front of the TV with other workers after a rich reunion dinner and watched the Spring Festival party in the New Year. "My favorite is Yun-peng Yue, and I usually listen to his cross talk to relax during the break. Although 2020 is busy in engineering, I am still full of expectations when I think of August 2021 when I can see the sun birds flying high in our Phoenix Mountain Sports Park! I hope I can come here again as an audience at that time. If I can see China athletes performing well here, it will be even better! "
Red Star Journalist He Pengnan Pei Han Photojournalist Zhang Zhi
Editor Li Jie
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Revealing the crazy nightlife in Vietnam： Miss stays all night for free (Figure)
In other countries, there are few hotels and clubs where you can’t get in and out. In Vietnam, you really don’t have to spend too much, and the Vietnamese beauty who is thin and fat is free to choose, and the capitalist enjoyment under socialist countries makes people feel particularly exciting …
The room charge of $100 for a young lady to accompany her all night is extra: most people still have the impression that Vietnam is backward and messy, and may feel that Ho Chi Minh City is terrible, but this is not the case. Except for the poor public security in the metropolis, other places in Vietnam are simple and quite safe.
Ho Chi Minh City is an important place for foreign investment. Various traditional industries, such as textiles, shoes making, food, etc., have settled here one after another. The establishment of factories has brought a lot of job opportunities, created a prosperous scene in the daytime, and also added a lot of color to the nightlife in Ho Chi Minh City. When the night falls and the lights are on, another group of people are just about to start their day’s work.
In other countries, there are few hotels and clubs where you can’t get in and out. It really doesn’t cost you too much here, and you can choose any Vietnamese beauty who is thin and fat. Of course, if you are competent enough, they will serve you for free.
At the entrance of a hotel run by a Taiwanese businessman, I found many people from Taiwan Province coming and going here. This hotel includes hotel department, Chinese and western restaurants, Disco hotel and other facilities, and about one-third of the employees can speak Chinese.
There are more than 100 waitresses in the hotel, all of whom are beautiful and heavily made up. Under the catalysis of dim lights and alcohol, I don’t know how many people can’t extricate themselves and invest a lot of gold and silver here.
According to the tour leader, the daily cost of the waitress here is about 200,000 Vietnamese dong (about RMB 100 yuan), including dressing (shampoo, make-up, clothes), transportation, etc. If she is not arrived by the guests today, she will lose money.
Moreover, just accompanying wine can only maintain a normal life, losing the meaning of going to sea. For them, spending the night with guests is really profitable, but according to the rules, it is necessary to tap Mommy. Whether they are greedy for glory or forced, only in this way can they meet their economic needs.
According to the tour leader, the daily cost of the waitress here is about 200,000 Vietnamese dong (about RMB 100 yuan), including dressing (shampoo, make-up, clothes), transportation, etc. If she is not arrived by the guests today, she will lose money.
Chen Sihai, former deputy mayor of Yueyang City, Hunan Province, was sentenced to 12 years in prison, after being exposed to one bottle of Maotai a day.
Chen Sihai data map
Xinhuanet learned from the Intermediate People’s Court of Hengyang City, Hunan Province on December 26th that Chen Sihai, former member of the Standing Committee of Yueyang Municipal Committee and vice mayor, was sentenced in the first instance on the 25th: Chen Sihai was sentenced to 11 years’ imprisonment for accepting bribes, 3 years’ imprisonment for abusing his power, and 12 years’ imprisonment in combination.
The court ruled in the first instance that the defendant Chen Sihai took advantage of his position as director of Yueyang Agricultural Bureau and general manager of Hunan Yahua Banqiao Market Development Co., Ltd., secretary of Miluo Municipal Committee, deputy mayor of Yueyang City and member of the Standing Committee of Yueyang Municipal Committee from 2000 to 2014 to seek benefits for others, and accepted the property given by others individually or jointly, totaling RMB 6.37 million, US$ 19,000 and GBP 2,000, of which there was no attempt.
Defendant Chen Sihai abused his power for selfish reasons when he was in charge of urban construction, planning, land and other departments in Yueyang City, resulting in the failure to pay the land transfer fee of 39.862 million yuan, resulting in the loss of state property.
Person: called the provincial leader, one bottle of Maotai a day loves nightlife.
According to a report by The Paper (www.thepaper.cn), a number of Yueyang officialdom people told The Paper that since August last year, Yueyang officialdom has begun to spread the news that Chen Sihai will be investigated.
"Chen Sihai was arrested, which was more influential than Han Jianguo. Many people applauded." The above-mentioned insider familiar with Chen Sihai told The Paper that Chen Sihai’s ability was average, and he was extremely indifferent to his work. "People around him said that he drank a bottle of Maotai every day in the morning, at noon and at night, and went out to engage in nightlife after drinking very late at night. I basically don’t go to work before 10 am and sleep at home. "
The insider also revealed that during his tenure as the secretary of Miluo Municipal Party Committee, Chen Sihai had a similar habit of "lazy politics". On one occasion, the main leaders of Yueyang Municipal Committee were going to visit Miluo Daxing, but Chen Sihai could not be found temporarily, so the staff had to knock at his house. Only then did they find that Chen Sihai left the phone in the living room and went to sleep behind closed doors.
A local cadre in Yueyang told The Paper that Chen Sihai graduated from the Agricultural College, worked as a secretary in villages and towns in his early years, and then rose rapidly through the agricultural system.
According to the official resume, Chen Sihai, aged 56, started his career in his hometown of Huarong County, Hunan Province, and worked in Plant Protection Station of Huarong County, Nanshan Township of Huarong County, Chaqi Town of Huarong County, Huarong County Agricultural Bureau and Yueyang Agricultural Bureau.
Many sources revealed to The Paper that Chen Sihai was promoted and reused because of the support of an old leader of "Nongkou". Later, he served as the main leader of Yueyang Municipal Committee, and now he has reached the deputy provincial level.
An insider familiar with Chen Sihai told The Paper that Chen Sihai was bold and arrogant. "He doesn’t even listen to the mayor at ordinary times and goes his own way."
It also revealed that Chen Sihai would call a provincial leader "Brother X".