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Meizu confirms Geely’s acquisition of equity, and it is not so simple for Geely to launch satellites and buy mobile phones

On June 13, the Second Division of Anti-Monopoly Law Enforcement on the official website of the State Administration for Market Regulation announced the acquisition of the equity of Zhuhai Meizu Technology Co., Ltd. by Hubei Xingji Times Technology Co., Ltd.

According to public documents, this transaction involves Hubei Xingji Times Technology Co., Ltd. ("Xingji Times") signing an agreement with Zhuhai Meizu Technology Co., Ltd. ("Zhuhai Meizu") and Mr. Huang Xiuzhang (Huang Zhang) to acquire a 79.09% stake in Zhuhai Meizu, which is mainly engaged in smartphone manufacturing. Before this transaction, Mr. Huang Xiuzhang and Taobao (China) Software Co., Ltd. ("Taobao China") held 49.08% and 27.23% of Zhuhai Meizu respectively, jointly controlling Zhuhai Meizu. After the completion of this transaction, Mr. Huang Xiuzhang’s shareholding in Zhuhai Meizu will be reduced to 9.79%.

Meizu replied: "Recently, Xingji Times, led by Mr. Li Shufu, has signed an agreement with Meizu Technology on strategic investment matters. This transaction still needs to go through the approval procedures of relevant regulatory agencies, and the details of the transaction are still under negotiation. I believe Meizu will use this strategic investment as an opportunity to create a better future. This means: Taobao China will withdraw from its shareholding and control of Zhuhai Meizu; the acquirer, Xingji Times, will hold a 79.09% stake in Zhuhai Meizu and gain sole control of Zhuhai Meizu.

Hubei Xingji Times Technology Co., Ltd. – Equity Penetration Chart – Tianyancha

The acquirer Hubei Xingji Times Technology Co., Ltd. shows that the actual controller is Li Shufu through the public information of the Tianyancha system. The public documents show that Xingji Times was established in September 2021 and the registered place is Hubei Province, China. The final controller of Xingji Times is a natural person, and Xingji Times has not actually carried out business yet. In addition, the public information through the Tianyancha system shows that there are currently 19 intellectual property rights applied for or held:

Hubei Xingji Times Technology Co., Ltd. – Trademarks – Tianyancha

Hubei Xingji Times Technology Co., Ltd. – Some patent information – Tianyancha

In recent years, car companies have made mobile phone companies that seem to be irrelevant. In fact, there are many mysteries. In addition to Geely, incomplete statistics are currently known that car companies have plans to enter mobile phones, such as NIO and Tesla.

Li Bin, a representative of domestic new forces in the car company, once said: It is imperative for NIO to make mobile phones. Mobile phones are the most important equipment for NIO users to connect to the car. 50% of NIO owners use iPhone and 40% use Huawei. However, due to the closed nature of the iOS system itself, NIO often encounters the problem that Apple does not open ports when connecting cars and machines. The mobile phone is made to break the passive situation.

Tesla’s Musk announced in May that he was suspending plans to acquire Twitter, but his communication project Model Pi has not stopped. Another function of Model Pi does not require the use of a SIM card and is linked to the Starlink system he laid out. As of March 2022, Musk’s SpaceX has launched more than 2,000 "Starlink" satellites to provide network services to 250,000 users. The current Starlink system monthly tariff is not cheap, starting at $99 and up to $500; while the US telecom operator’s unlimited data package is $60-100, and the limited viewership of the package is between $30-60.

At the same time, mobile phone companies are ready to cut into the automotive industry. Huawei claims that it does not build cars, but only provides Hongmeng system matching car companies. However, in fact, the Extreme Fox α coefficient S and Sailis M5, which are equipped with Hongmeng cars, have already appeared for sale.

Lei Jun, who was the most talked-about car builder last year, once said that Xiaomi car building was his last business in his life. Through the financial report released by Xiaomi, the process of Xiaomi car building was also announced: Since the car building plan was announced in March 2021, Xiaomi’s smart electric vehicle business has progressed beyond expectations. The size of Xiaomi’s car business R & D team has exceeded 1,000 people, and it will continue to expand research and development in core areas such as autonomous driving and intelligent cockpit in the future.

Apple Car rendering graph

The next generation of CarPlay in iOS 16

Pocket Car has reported that Apple, the real tech giant, is very committed to launching intelligent electric vehicles. ";"Also at Apple’s Worldwide Developers Conference (WWDC) keynote this month, Apple previewed the next generation of CarPlay that will be included in the iOS 16. Supported vehicles will be announced by the end of next year. Automakers such as Ford, Audi, Jaguar Land Rover, Nissan, Volvo, and Polaris are already considering integrating the new CarPlay. Apple may test the CarPlay experience before deploying it to its own cars.

The acquisition of Meizu by Geely is not because Geely wants to make mobile phones, but an indispensable part of the entire Geely business puzzle. Likewise, Geely must not be regarded as a simple car company. Li Shufu’s ambitions go beyond cars. Akio Toyoda, global president of Toyota Motor Corporation, once said that Toyota’s real competitor is not its German counterparts, but American technology companies such as Google, Amazon, and Apple. As a world-class enterprise, Toyota’s vision is not only globalization, but also beyond its peers. The only giant in the automotive industry that has the ability to deliberately maintain a big gap with competitors. In the automotive industry, except for Toyota’s manufacturing and Toyota’s parts manufacturing – this sentence is truly understood by those who understand the automotive manufacturing industry. The changes in the automotive industry are not just a change in manufacturing integration, but a comprehensive change in digitalization and global resource redistribution. In the future, there may not even be half of the brands that can survive, but the top giants will be more centralized, and the pattern will be completely different from what it is now.

Li Shufu – Chairperson of Zhejiang Geely Holding Group (Picture source Geely official website)

Li Shufu once said that mobile phones can connect vehicles to everything, satellite Internet, create rich consumption scenarios, and strengthen the ecosystem, which is conducive to building a user ecological chain, building a corporate moat, and better coordination with the automotive business. Is it that simple, or is it what ordinary people think: In the future, Geely’s cars will not be stuck, and Meizu’s Flyme system will be connected to mobile phones? People who hold this idea are naive, and Li Shufu will not tell everyone his true ambitions. According to the latest news on the official website of Geely Group: "One Arrow and Nine Stars Successfully Entered Orbit," Geely Future Travel Constellation "Layout Hardcore Technology Ecology" report: At 12:00 on June 2, 2022, the first orbit of the "Geely Future Travel Constellation" was successfully launched in the Xichang Satellite Launch Center in a way of one arrow and nine stars. The satellite successfully entered the predetermined orbit, and the launch mission was a complete success. Through the construction of the "Geely Future Travel Constellation", Geely Holding Group will build a high-precision space-time information system integrated with heaven and earth. The starry sky is immense, and the exploration is never-ending. Li Shufu, chairperson of Geely Holding Group, publicly stated as early as 2010: While rooted in one earth, we should also look at the vast universe, where there are Humans should take a bolder and more scientific attitude to continuously explore and accelerate the development of the space world and the future of the universe, and at the same time protect and develop the earth’s economy, open up a wider universe. Take a look. This is the perspective of entrepreneurs from a high house.

"Geely Future Travel Constellation" first orbit nine stars (picture source Geely’s official website)

One arrow and nine stars, the first orbit of the "Geely Future Travel Constellation" launched by Geely Technology Group Zhejiang Time and Space Daoyu Technology Co., Ltd., is completely independently developed by Geely Technology Group, and its Taizhou Satellite Super Factory leaves the factory. Can this be the thing of automobile companies? Geely Group also has technology, digital technology and education sectors and other sectors. After years of precipitation, these sectors have a very solid foundation, and the storage of technology, industrial chain and talents is not comparable to ordinary enterprises. The large-scale integration of the aerospace industry and the automobile industry will bring profound changes to commercial application scenarios. Musk’s SpaceX has launched more than 2,000 "Starlink" satellites to provide network services for 250,000 users. Musk’s plan is to launch 42,000 satellites, which has aroused opposition from many countries, because it may be used for military purposes and pose a threat to other countries. In April this year, a solar storm caused its newly launched 40 "Starlink" satellites to be scrapped. NASA said that if it continues to launch "Starlink" satellites, it will affect the safety of the International Space Station. This accident has also greatly affected SpaceX’s plans. The existing "Starlink" satellites are obviously unable to meet the needs of global users. In the current international situation, Chinese companies need to lead the scientific and technological power. They not only need entrepreneurs with international vision, but also do not shout slogans for marketing, but also have real execution power. So far, there is no second one in China.

Why the acquisition of Meizu? The future of mobile communications is the Internet of everything, mobile phones are the key, and cars are one of the important carriers. According to the latest IDC quarterly tracking report on mobile phones, in Quarter 1, 2022, China’s smartphone market shipments were about 74.2 million units, a year-on-year decrease of 14.1%. In Quarter 1, 2022, China’s top five smartphone manufacturers were OPPO, Honor, vivo, Apple, and Xiaomi, with market shares of 18.5%, 18.2%, 17.9%, 16.7%, and 14.9% respectively. Meizu is classified as other, and the mobile phone industry has reached the stock period. Huawei was not included in the list due to sanctions. Meizu has fallen behind in the market share. This acquisition is actually the best destination.

Flyme system logo

Huang Zhang took a screenshot of Weibo that year, and then he deleted the above remarks

As a friend for many years to tell you why Meizu reduced to other, first of all, the mobile phone industry is a combination of soft and hard industry, after many rounds of fighting the head has been solidified, Chinese brands with global industrial chain advantages and labor and market advantages occupy the mainstream position, but all this is a hard advantage, not a soft advantage, in addition to the Chinese mainland market the only hardware advantage is Samsung, including Apple from the whole industry chain Samsung hardware almost proud of the whole industry, only the Chinese mainland market can not reflect the Samsung advantage, in addition to the Chinese mainland market outside the mobile phone market to see Samsung in a considerable number of countries occupy the forefront or even the first, this is the Chinese mainland market can not see the situation, can also understand Samsung can strategically give up the Chinese mainland market, Software, there are almost only two kinds of ecology, Apple monopolizes one, in other countries the market is the native Android market, and the Chinese mainland special market environment to create a local special ecology, so reflect the world’s soft and hard only can do well only Apple, and Meizu’s advantage is precisely the soft aspect, so that Meizu is proud of the Flyme system, in 2020 Meizu Flyme cumulative user volume broke through 100 million, 5 years ago the UI can hang now big factory, interaction design is also leading the industry, the earliest to enable synchronous Cloud as a Service, Flyme never worried about the loss of mobile phones, these are actually Meizu first use, but your small factory ah, be plagiarized (zhijing) do not take you seriously, Meizu can be said to be China’s local smart The grandfather of the machine, and now the Meizu former employees of major factories are not a few. At that time, Huang Zhangkou scolded Lei Jun unabashedly to his house to learn secret techniques: ** cheap self and cheap industry (then he deleted the above remarks), the frivolous Huang Zhang really has this qualification, although not very personable. But in business, no matter how good your system is, it cannot be called a success without market share. The small and beautiful Meizu Huang Zhang pursues essentially limits the expansion of business scale. At the same time, he bet on MediaTek at the wrong time, resulting in entanglement with Qualcomm lawsuits to delay the industry blowout period. Coupled with the most criticized familial management, the entire procurement chain was controlled by three relatives and four relatives, and it was impossible to optimize the hardware procurement chain that was not strong. Although Lao Bai, Li Nan, and Yang Yan in the Three Musketeers period struggled to support resistance for a while, the eunuch was ultimately defeated by internal and external relatives. After Ma Yun’s Taobao (China) software injection continued.But out of an Ali OS case remnant blood Flyme operating system, there is not much movement. The latest news since May this year, a number of Meizu’s old employees have recently returned to Meizu, and whether the three Musketeers can reunite is also worth looking forward to by Meizu. In addition to bringing capital into the manufacturing industry, Geely has also brought the entire Geely Group’s industrial integration capabilities, so it is not so much Geely’s acquisition of Meizu mobile phones as the integration of the Flyme system into the Geely system.

The richest man in the world

In the future, selling mobile phones to increase financial statements? According to other reports, Geely has been in the chip field for many years. In 2016, Li Shufu founded Yikatong Technology, with a research and development team of more than 1,000 people. In terms of mobile phone-related teams: Wang Yong, CEO of Xingji Times, used to be vice president of ZTE, and Zhang Yadong, supervisor of Xingji Times, used to be vice president of ZTE mobile phone research and development. Wang Wenjun, former chief MIUI architect of Xiaomi, joined Geely. Talent + chip + Meizu acquisition + satellite launch + industrial layout and execution, Lao Li has actually surpassed the world’s richest man in many aspects, but Lao Ma, who has higher financial skills, is the world’s richest man.

Screenshot of Huang Zhang’s early Weibo, packing up "unfilial people"

Just to buy a quick monetization car machine system? Can a mobile phone factory do a good job of a car machine? My answer is: yes, but it is difficult. Why? Some time ago, there were advertisements for domestic car brands that appeared while driving. There are problems with car machine suppliers, and there are also problems with car manufacturers that are not professional in their own research. Therefore, even if there are mature car machine suppliers, there are still car factories that want to do it themselves, and it is not just about poaching a few people from the mobile phone factory or buying a mobile phone factory. Talking about a topic that everyone in the mobile phone industry does not talk about: simply selling mobile phones does not make money, installation advertisements come quickly and endlessly, and the real profit of mobile phones is here, so domestic mobile phones continue to guide users to install applications in their own app stores, as well as various push advertisements. The cost of mobile phone dilution hardware is a mobile phone retail price, and there are even stickers to sell mobile phones, not to mention other R & D and marketing costs. Don’t think that it is all about making friends. It is normal for businesspeople to get up early without profit, including Huang Zhang. Domestic relevant regulations are not perfect on the one hand, but there is a bottom line for everything. Car driving is related to life safety, and this opening cannot be opened. Car advertising and media and institutions are publishing relevant industry reports to study user cultivation of the car advertising market, which is even more undesirable. The achievements of the top-ranked mobile phone manufacturer Blue Green Factory lie in research and marketing. Xiaomi has to personally go off the market to build a car. Huawei says it doesn’t build a car. The actual situation is difficult to say. There are really not many options left. The essence of software is user experience. The soul of Meizu is Flyme. Huang Zhang’s real strength is also here. Huang Zhang is the first in China to directly talk to users on social media and his own forums. If you disagree, you can call people "scram" online. It’s really not like words, or it doesn’t look like a businessperson, but it’s definitely true. The polishing of the product often goes crazy. It risks the industry to come up with a 30 mobile phone: 0 advertisements, 0 push, 0 pre-installation. The price is higher than that of friends with the same configuration. In fact, there are many users who support it, but this one The mobile phone has caused industry controversy, so it will not be sold later. Huang Zhang wants to be himself, have the ultimate user experience, make money, and face peers. It can only be said that it is too difficult. The pursuit in this old young man’s heart comes from love. The craftsman spirit and the pursuit of the ultimate corporate culture have always been engraved in Meizu’s DNA, and it is destined that he is not a good businessperson, but a top product manager.I hope to truly clean up the "unfilial" under the big tree that backs Geely.

Meizu ushered in the backer, into Geely bid farewell to the small factory, sufficient funds can also solve the brain drain, Flyme also married into the wealthy to always, Geely car machine or Geely any system end point has a self-developed system, by the way, sell a mobile phone to really make a friend, Meizu has recently felt that Meizu has begun to find the sense of belonging of old customers, Meizu official latest activities: a variety of old models free new batteries, the real activity is really awesome, Geely owners annoyed car machine start half a day, especially the future owners look forward to good things are about to happen, this is actually a win-win business cooperation.

Party building leads the "red flag" to fly

  On September 29th, China FAW Hongqi E-HS9 pure electric large SUV was officially exported to Europe. At the launch event, Jing Junhai, Secretary of the Jilin Provincial Party Committee, said that the successful export of Hongqi E-HS9 to Europe marks that Hongqi Automobile has made new achievements in exploring the global mid-to-high-end market, FAW’s new energy vehicle development has achieved a new breakthrough, and Jilin Hyundai’s new automobile manufacturing has reached a new level.

  Hongqi brand cars sold more than 200,000 cars in 2020, achieving a three-year leap-forward growth. "Hongqi" is not only a national brand created by FAW, but also a silhouette of the development history of China’s automobile industry, and also embodies the struggle history of countless FAW people in response to the call of the party and the country.

  Putting promising young people in key positions

  "We will continue to work with the goal of’building an excellent body and building an excellent team ‘, in terms of quality improvement, efficiency improvement, team building, digital intelligence transformation, etc., to revitalize the’red flag’, strengthen FAW, and contribute to building an automotive power and a manufacturing power!" Speaking of future development goals, Liu Xin, director of FAW Ulsan Factory Manufacturing Technology Department, said firmly.

  In October 2016, the National State-owned Enterprise Party Construction Work Conference proposed that state-owned enterprise leaders must be loyal to the party, brave in innovation, well-run enterprises, prosperous enterprises, and honest and honest.

  In 2017, FAW followed these 20-word guidelines and made great efforts to propose the "four-energy" reform: cadres can go up and down, salaries can be high and low, employees can enter and leave, and institutions can increase and reduce capacity. This year, only 28-year-old Liu Xin passed the comprehensive assessment and was appointed as the stamping technology director of FAW Group’s engineering department. In 2020, FAW deepened the "four-energy" reform again, and Liu Xin was promoted again to become the director of the manufacturing technology department of the Ulsan factory.

  Liu Xin said that the "four abilities" reform has improved the original employment mechanism, fully stimulated the vitality of enterprises, and allowed young people who dare to take the initiative to undertake goals and can achieve goals to enter management positions.

  In recent years, FAW has adhered to the principle of party management of cadres, given full play to the leadership and gatekeeping role of the party committee in selecting and employing people, and formulated a series of measures to promote and hire a group of young cadres who are brave enough to charge and take on key positions.

  The FAW Party Committee has also established a responsibility training platform, and the management positions can be competitive. The selection of party affairs positions selects the best. Nearly half of the cadres stand out through the comparison and selection; the agency responsibility system is implemented, and the burden is pressed in advance. A group of potential cadres are officially appointed after their achievements. After reform, the overall proportion of FAW young cadres has increased from 5.1% to 24.5%, and the average age of the cadres directly under the group has dropped by 5 years.

  Let the dynamic party organization become a red example

  In 2020, FAW achieved 3.706 million vehicle sales, an increase of 7.1% year-on-year; operating income of 697.40 billion yuan, an increase of 12.9% year-on-year; profit of 46.80 billion yuan, an increase of 6% year-on-year, becoming the only large automobile enterprise group in the automobile industry to achieve rapid growth in sales, income and profit.

  "Among them, the two-color body design of Hongqi H9 and E-HS9 account for a considerable proportion." Yang Wei, secretary of the party branch of the painting workshop of the FAW Hongqi factory manufacturing department and senior director of painting technology, said that the two-color process of these two models originated from the painting workshop.

  In Mr. Yang’s words, in 2020 the painting workshop will accomplish major things. The first is to vertically convert the old and new production lines without stopping production for a day. "Although this kind of conversion method is rare in the same industry, it is theoretically achievable." To achieve this goal, the branch has made great efforts. At the beginning of the conversion, old party members and key party members took the lead in setting up five research groups. The workshop also held a special branch expansion meeting to mobilize party members and party activists to play a vanguard and exemplary role. "We produce on the old production line during the day, and after get off work at 5 o’clock, we go to the new production line for commissioning and training. We are busy until 11 o’clock in the evening almost every day. We completed the conversion in only three months. Everyone thinks we are amazing," Yang Wei said.

  At the end of 2020, the painting workshop grew from 140 to 298 people, built a production base with an annual output of 100,000 vehicles, and innovated and continuously improved the spraying process of two-color models. This year, the painting workshop was rated as an advanced team of FAW Group.

  In order to stimulate the new momentum of party members, cadres, employees and party branches, in addition to salary incentives, FAW has continued to increase honorary incentives, and widely carried out honorary commendations, typical deeds publicity and other activities. In the past three years, a total of more than 200 outstanding cadres have been awarded the honorary title of group company model worker and selected for the red list of major activities. At the same time, 16 measures for caring for cadres have been formulated, and protection mechanisms such as cadre health care cards, growth care cards, and life care networks have been established and improved.

  Make party building a powerful engine for business development

  Recently, the Party Branch of the Electronic and Electrical Research Institute of the FAW R & D General Institute of Intelligent Networking Development Institute organized a theoretical special project study with the theme of "Civilized and Clean Festival". During the study, each project owner shared their own development plans and the advantages and characteristics of suppliers in the plan to ensure that the procurement process of key parts is fair and open.

  Zhou Shiying, secretary of the party branch of the Institute of Electronics and Electrical Technology and vice president of the Institute of Intelligent Network Development, said: "In order to achieve party building to help research and development, every time we carry out theoretical learning, we will find a fit point related to practical work, or learning and sharing, or technical exchanges, or suggestions, which have always been full of harvest."

  The Institute of Electronics and Electrical Engineering is mainly responsible for the design and development of the automotive EE architecture, as well as the research and application of test technology. At the same time, it undertakes the design and verification of the electronic and electrical products of all FAW Hongqi models. It is the pioneer of the flag protection on the road to the rejuvenation of the national automobile industry. In just a few years, this team has overcome one difficulty after another: the FAW GA and GV series gasoline engine control system is led by one hand, and the application software has completely independent intellectual property rights, filling the technical gap of our country’s T-GDI engine electronic control products; the H platform Hongqi advanced electronic and electrical system independently developed has reached the technical level of the same level of models in the world; the team has completed the product verification work of 21 models of its own brand as a "car care engineer"….

  In the FAW R & D General Institute alone, there are still many red and specialized teams like the Party Branch of the Institute of Electronics and Electrical Engineering. 62 branches have carried out the "one branch, one brand" action in an all-round way. Grassroots party organizations insist on "one branch, one characteristic, one branch, one bright spot, one branch and one fortress", and a number of characteristic brands of party branches with innovative thinking, innovative forms and innovative carriers have emerged.

  The Chassis CAE Party Branch has created the "Achievement Working Hour Quantification Management System" for party members, quantifying business results as "working hour points". The achievement working hours are announced weekly and ranked monthly in the branch, and are linked to the evaluation of party members, annual evaluation, and performance scores. Under the incentive of the "Achievement Working Hour System", the automatic analysis efficiency of the chassis suspension system has been increased by 70%, and the efficiency of all employees has been increased by 26%.

  In September this year, FAW and China Aerospace Joint Formation independently developed our country’s first snowmobile equipment for the Winter Olympic Games and delivered it to use. During the research and development process, the general party branch of FAW Pilot Institute jointly built through the party branch, and party members led the team to overcome difficulties, changing the long-term monopoly of snowmobile equipment in our country by foreign brands.

  Wang Dongmei, deputy party secretary of the FAW Research and Development Institute and chairperson of the labor union, said: "Every R & D personnel is like a sparkling pearl, and I want to be a threader, let every pearl shine, let the party building work become a strong and powerful engine, and push FAW full of national feelings all the way up." (Reporter, Ren Shuang)

Facing the difficulties and pain points of parking, the seventh IVISTA parking service Technology Development Forum gave these solutions.

"After the car arrives at the gate of the shopping mall, the driver sends a’ one-button parking’ command and confirms the parking space, and then gets off smartly. After shopping, send a’ one-click car’ command at the gate of the parking lot, and the car will automatically drive to your front. "This is AVP parking service.

On August 18th, the 7th IVISTA parking service Technology Development Forum was held in Data Valley, Xiantao, Chongqing. Executives from domestic head car companies and technology companies gathered together, and combined with the current situation and development prospect of parking service technology, tried to give an effective solution to solve the pain point of "parking difficulties" for car owners.

 Professor Jiang Jianchun from Chongqing University of Posts and Telecommunications shared the "Smart Parking System Based on Vehicle-Road Coordination", which is also the subject that the team is currently studying. He said that the current difficulties of smart parking are mainly in four aspects: the difficulty of parking space status detection and parking space navigation, the difficulty of parking to find a car, the blame of parking accidents, and the difficulty of sharing private parking spaces.

He said that it is difficult for parking space state detection and parking space navigation to mean that the existing parking space state monitoring cannot match parking spaces and license plates, there are complex reflections and interferences in the indoor environment, the indoor positioning accuracy is poor, and outdoor navigation integration is difficult to implement. Intelligent parking system based on "vehicle-road coordination" can use vehicle-road coordination navigation to study vehicle license plate recognition, vehicle tracking, parking space state detection, indoor and outdoor integrated positioning navigation, parking space reservation, and then realize parking navigation. After reaching the destination, unlock the parking space lock and park in place.

"Parking difficulty has become a pain point for the majority of car owners. The parking time and regional distribution characteristics are obvious, and it is difficult to park at the wrong peak." Zhou Guangtao, dean of Unicom Zhiwang Vehicle Intelligent Network Research Institute, believes that the integration of vehicle, road and cloud network is an inevitable path to promote the development of bicycle intelligence to network intelligence. In the whole process of integrated intelligent driving scheme for vehicles and Lu Yun, vehicles, roads and clouds need to form a closed loop, so as to achieve collaborative control and collaborative perception, and the protection of 5G and communication infrastructure is particularly important. Unicom Zhiwang’s 5G smart parking technology covers 10 key functions such as high-precision parking lot map, "5G+ Beidou positioning", available parking spaces/entrances identification, global path planning, etc., which can break through the key technical difficulties of parking lot, open up the integration channel of car end, field end and cloud, and lead the development of next-generation parking technology.

On-site, China Automotive Institute Intelligent Network Technology Co., Ltd. released "AVP parking service Achievements". According to Xia Qin, deputy general manager of the company, China Automobile Research Institute took the lead in creating an overall solution of "investment-regulation-construction-transportation" with the government, car companies and garage operators, and made top-level planning, so that Iflytek broke through the key technologies of parking garage positioning and parking integration. PP Parking is the largest data access platform company for traditional parking garages in China, and will also be the largest data partner of the company. "We will collect maps of more than 1,000 public parking garages in Chongqing in the later stage to provide solutions for parking service in Chongqing."

It is reported that this forum was hosted by China Automotive Institute Intelligent Network Technology Co., Ltd., and received strong support from China Automobile Industry Association, China Automotive Engineering Society, China Automobile and Motorcycle Sports Federation, China Zhongjian China Automotive Engineering Research Institute Co., Ltd., Chongqing Liangjiang New Area Development and Investment Group Co., Ltd., Chongqing Liangjiang Collaborative Innovation Zone Construction and Investment Development Co., Ltd. and other units.

Upstream news Chen Zhu

Editor: He Bao

Editor: Wu Jian

Audit: Mao Dan

"Rebel" "with fire" Wang Zhiwen, Wang Yang and other powerful factions, on the correct way to open spy war drama?

Many people define the breakthrough of "The Rebel" as another work with both reputation and popularity that the domestic spy war drama finally ushered in after "Pretender" in 2015. The cold market and high evaluation can be seen.

"The stamina is too strong, and I suddenly feel like I have no sustenance", "After watching the play, my chest is stuffy and empty, which is called electronic lovelorn by popular science" … On June 26th, the membership of "Rebel" closed at iQiyi, which not only triggered a discussion upsurge, but also triggered a lot of netizens’ disappointment. Since its launch, this drama has indeed left a high-spirited upward curve in the market.

In the viewing dimension, the attention of the live broadcast of the drama continued to rise on the cool cloud data, breaking 2% continuously and continuing to lead the market; In terms of network popularity, "Rebel" won 20 times of cat’s eye popularity, and the same data is bright on data platforms such as lighthouse and bone flower; On the platform of Iqiyi, the popularity of the drama successfully exceeded 9000 on the eve of the closing ceremony, becoming the hottest TV series on the platform after "My Wife".

The social platform has also made great achievements. Nearly 200,000 people on Douban gave a score of 8.3, and the comment base and word-of-mouth situation successfully ranked among the top of the annual drama series. The cumulative number of topics read in Weibo has exceeded 15 billion, and topics related to plots, characters and actors frequently rank in the forefront of Weibo’s hot search list. In addition, the play scored a Zhihu score of 8.9, and the main topic in Tik Tok was played more than 700 million times.

In addition to the outstanding achievements in the drama series, under the cordial interpretation of "Drag King", "Fox King" and "Entrapped King",The actors also ushered in a comprehensive circle.In the list of artists’ rising energy released by De Tawen for two weeks in a row, Zhu Yilong leads with absolute advantage, and Wang Zhiwen and Tanya are also among the top in the list; Powerful actors such as Wang Yang and Zhu Zhu also set off a wave of attention in the mass market with their superb acting skills.

In fact, there is no shortage of spy war themes in the domestic drama market in recent years, but there are many reasons such as idolization. The market has suffered from not having a high-quality spy war drama for a long time. Last year, there were many TV dramas that failed in word of mouth, which consumed market enthusiasm. Under such a basic background, the comprehensive breakthrough of The Rebel is more and more worth exploring.

"Secret Service F4" leads the circle tide,

Does characterization make an "atypical" spy war drama?

  

Goodbye, Zuo Qiuming, Goodbye, Old Gu, Goodbye, Chen Moqun, Goodbye, Old Ji, Goodbye, Lan Xinjie … As the actor of Lin Nansheng, Zhu Yilong bid farewell to everyone at the Weibo, which is also a "knife after knife" engraved on the hearts of the audience. Compared with the so-called professional "drama method" and professional drama criticism, the audience’s pursuit of drama may be more able to see the key to the breakthrough of a drama, which is exactly what "Rebel" says:figure.

The importance of characterization in spy war dramas goes without saying. The most typical ones are Zaitian An, Yu Zecheng, Ming Lou and other classic figures who are still active in the audience’s minds even after many years, and become the soul inheritance of spy war dramas. Different from the "werewolf killing" in most spy war dramas on the market,Under the setting of "All winning numbers" in The Rebel, not only the test of characterization is pushed to the extreme, but also the audience’s eyes are focused on the characters themselves.

The brilliance of group images is one of the greatest features of The Rebel.The curtain of the story is opened with a strong plot lens covering many elements, such as leaks, spies, arrests, etc. The young and immature Lin Mosheng, the sinister power Chen Moqun, the low-key and rigorous Gu Shenyan, and Wang Shi ‘an with a workplace script come on stage in turn, and the characters’ personalities, identities and images are all on the screen in just a few episodes.

From the perspective of the market, although the characters with the extreme opening have not escaped from the sample mode, they have also quickly poked the cool points of the young audience’s pursuit of drama, and the tagged interpretation of the king of fox, the king of drag, the king of involution and the king of fishing has completed the first wave of The Rebel.Of course, all these are inseparable from the superb acting skills of Wang Zhiwen and Wang Yang, especially the verbal contest between Chen Moqun and Gu Shenyan in the early stage, which is an important reason for the rapid fermentation of the drama in the early stage.

With the growth of Lin Nansheng as the traction, Zhu Yizhen, Lao Ji and Lan Xinjie appeared one after another, and the relationship between characters began to be fully laid out. Lin Nansheng’s deliberate approach to concealing his identity, the arrival of the all-round anti-Japanese war, the change of "workplace discourse power" in Shanghai Station, and so on, climaxed one after another, which not only further placed the fate and choice of characters in the context of the times, made the group images more real and vivid, but also laid the foundation for later emotional resonance with the audience.

This kind of bedding eventually formed a stable and strong emotion among Lin Nansheng, the characters and the audience in the fate choices such as sacrifice and betrayal. Gu Shenyan used the crime of real corruption to get rid of his identity suspicion, Lao Ji set an example for the successful transmission of news, and Chen Moqun kept swinging for self-preservation, all of which made the audience feel the hero’s emotions while having the most direct emotional expression for the characters, and finally strengthened the outbreak.

From debut, growth to the end, through Lin Nansheng’s growth, he saw all kinds of sentient beings. Everyone is a small existence surrounded by the torrent of the times, and he is also a complete individual who strives to pursue ideals and beliefs. The choice and transformation are more quietly soaked in growth. What broke the guesses of countless audiences was the question of how Lin Nansheng joined the Party."Rebel" did not forcibly graft love, friendship, mentor, etc., and it was quite eye-catching.

It is worth noting that the Traitor also abandons the spy war drama routines such as "the protagonist’s aura" and "the villain’s intelligence", especially the shaping of Wang Shi ‘an and Chen Moqun, which fully leads the public’s emotional trend; At the same time, the drama series is also vivid in the portrayal of supporting roles, and the audience’s discussion radiates from Lin Nansheng and Gu Shenyan to Lan Xinjie, Zhu Yizhen’s father, takeaway brother and other characters, which also illustrates this point.

Guided by the characterization and the relationship between characters, the history spanning ten years is injected into it, and the outing of The Rebel is originally an "unconventional road". You can use the words of netizens to set the tone for it: "It may be too narrow to describe this drama with a spy war drama. Most spy war dramas may focus more on the spy part, but this drama depicts all kinds of people in that turbulent era, and also gives a good answer to why people and history choose our party, which is the most brilliant. "

Powerful actors are sought after again,

New enlightenment from domestic spy war idol drama?

  

The success of characters is inseparable from the shaping of actors.The appearance of "Rebel" is a market recognition of powerful actors.The grand occasion of the last spy war drama can be traced back to the popularity of Jin Dong, Wang Kai and Liu Mintao in The Pretender. Only in recent years, idolization has seized the spy war drama market, and the low-scoring works that have come together are also overdrawing the audience’s patience.

At this time, the acting reward contributed by "Rebel" has become a clear stream. In fact, Zhu Yilong’s starring role initially made the play labeled as "spy war idol drama", but he still delivered a satisfactory answer sheet. In his view, Lin Nansheng is the epitome of the passionate youth of the times. They have firm beliefs and determination to serve the country, and will continue to make themselves strong through efforts to do their best to protect the people and protect the country. This is also different from his previous interpretation of the role.

Because he firmly believes that the characters are real, he is more inclined to let himself feel and immerse himself in the characters."You don’t have to deliberately design or do anything, just walk into the character, really face him, face all the people you meet along the way, and feel him."In an interview with the media a few days ago, Zhu Yilong explained the mental process of his performance.

However, how to interpret Lin Nansheng’s growth line is still challenging in his view. How to survive in Shanghai station as a fledgling needs to pave the way to make the characters grow more reasonable. Therefore, in the play, we saw Lin Nansheng, who was highly nervous in the early stage, and also felt his multiple emotions such as confusion, firmness and forbearance in the middle, especially in dealing with the scenes where comrades died, which explained the characters’ emotions extremely accurately and with great appeal.

The performances of powerful actors such as Wang Yang and Zhu Zhu are even more amazing. When interviewed by the media, they all showed a commonality:This paper analyzes the characters in many aspects and levels to find a reasonable foothold for their actions and behaviors.Chen Moqun’s professionalism, cruelty and arrogance, blue-hearted female charm, being a mother is rigid, and times are suffering.

Constructing the soul of spy war drama by characterization and character relationship, the mutual achievement of actors and characters is undoubtedly a key stroke, which also allows the audience to really share the same fate with the characters in the process of chasing the drama. "I sing men and women equally" and "I look forward to the day when I will be commensurate with my comrades". These shouts from the characters also quickly attracted attention on social media, and paying tribute to the heroes and remembering the martyrs became the main theme of the drama.

Besides characterization, the originality of The Rebel in creation and production is equally important.Judging from the overall story, although it is the setting of "all the staff are bright wolves", it also has the strong plot, fast pace and strong suspense of spy war drama. Even in the emotional treatment of the male and female hosts, there is no usurpation of the host’s role or water injection, but it serves the growth of the characters and the theme cleanly, and the twists and turns of love mixed with revolutionary beliefs are even more touching.

Another thing worthy of recognition is the details, lens language and service in the spy war drama, which has also become a point that netizens talk about.For example, the benches and backs that appear many times in the play are not only the locations of "joints", but also indicate the fate of the characters and render the atmosphere. The foreign families who appeared on the benches in the park twice also set off the situation of the Chinese people at that time. The envy and bitterness in Lao Ji’s eyes are equally touching.

"The Rebel, from the director, the screenwriter to the actor, is all about details. Everyone will dig at a detail, a line, a reaction, a look and even a closing action repeatedly, hoping to convey more information to the audience and have more and richer expressions," Zhu Yilong said. The market will not live up to a careful production, and the breakthrough of "Rebel" is just like this.

Returning to the market, the Rebel still faces some doubts and controversies, but its atypical breakthrough still gives many feasible lessons to the domestic spy war drama market. After all, the next high-quality spy war drama with both reputation and popularity cannot wait for six or seven years. According to the incomplete statistics of the media, there will be seven spy war dramas on the line in the second half of the year. Will 2021 be the year of the outbreak of domestic spy war dramas? We are also looking forward to it.

Yulin area extremely krypton 007 hot promotion! Promotion discount of 10 thousand, limited time promotion

[car home Yulin Preferential Promotion Channel] Yulin area is under way, and the highest discount is as high as 10,000 yuan! The minimum starting price is 229,900 yuan. Click "Check the car price" in the quotation form to enjoy more discounts.

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Extreme Krypton 007 is a stylish and dynamic luxury SUV, and its front face design is full of power and technology. The air intake grille is decorated with large chrome, which shows the noble temperament of the vehicle. The overall style adopts streamlined design, and the lines are smooth and powerful, showing the sense of movement and speed of the vehicle. Smooth body lines and unique roof design make the whole car look more fashionable and sporty. The design of Krypton 007 is full of modernity and technology, and it is an unforgettable luxury SUV.

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Extreme Krypton 007 is a stylish and dynamic medium and large SUV model. Its length * width * height is 4865*1900*1450 mm, and its wheelbase is 2928 mm, providing sufficient space and comfort. The front tread is 1635 mm and the rear tread is 1650 mm, which has good driving stability. The vehicle adopts 245/45 R19 front and rear tires with exquisite rim design, which not only provides excellent handling performance, but also shows its unique fashion sense. The lines on the side of the car are smooth and beautifully shaped, which perfectly combines the sense of strength and movement, highlighting the personality and temperament of Krypton 007.

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The interior design of Krypton 007 is full of sense of technology and luxury. The car system adopts a large central control screen of 15.05 inches, supports voice recognition control system, and can easily control functions such as multimedia system, navigation, telephone and air conditioning. The steering wheel is made of leather, which not only feels comfortable, but also supports electric up and down and front and back adjustment. The front and rear rows are equipped with two Type-C and USB interfaces, which are convenient for passengers to charge. In addition, the front row is also equipped with mobile phone wireless charging function. The seats are made of imitation leather and genuine leather. The front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way) are supported by the main and co-pilot seats, and they also have heating, ventilation and massage functions. The front row is also equipped with electric seat memory function. The second row of seats supports backrest adjustment, and the rear seats also support proportional reclining, so that passengers can enjoy the driving experience more comfortably. Generally speaking, the interior design of Krypton 007 is very user-friendly, providing rich configuration and comfort, bringing more pleasant driving experience to passengers.

The engine of Krypton 007 has a maximum power of 310kW and a maximum torque of 440 N m.. This engine provides a strong power output for the vehicle, allowing the driver to enjoy excellent acceleration performance and driving pleasure. At the same time, the high efficiency of the engine also ensures the fuel economy of Krypton 007 during driving. Whether on urban roads or highways, Krypton 007 can easily cope with all kinds of road conditions, bringing drivers a comfortable and safe driving experience.

In the eyes of car home car owners, the design of Krypton 007 is very attractive. He mentioned that the overall shape of Krypton 007 is fashionable and atmospheric, and the front part adopts family-style design language, which has high recognition. The waistline of the car body is smooth and full of strength, giving people a sense of stability and vitality. The shape of the rear is simple and generous, which forms a good echo with the front of the car. At the same time, the body work is also very fine, both the paint surface and the sheet metal part are handled in place. It can be said that the design of Krypton 007 is undoubtedly a highlight, eye-catching and unforgettable. I believe that in the future, the design of Krypton 007 will become one of the reasons why many consumers choose it.

How much is the new Mercedes-Benz E300 coupe? The current car price and market.

Between the stops, show your charm. The classic coupe outline, golden body proportion and dynamic lines make the excellent performance and sports endowment of E-class coupe show itself. Touching design, a journey of rejuvenating passion

Mercedes-Benz E-Class (Import) Manufacturer’s Guide Price car make and model Price (ten thousand yuan) 2018 E 200 4MATIC coupe 54.88 2018 E 200 coupe 52.28 2018 E 300 coupe 59.88

Including 84 individually controllable LED lights, the enhanced version of the adaptive high beam auxiliary system can adjust the lights to avoid other vehicles without dazzling other road users. The two vaults on the hood outline strong lines, and the appearance of the sports car makes the whole car more dynamic. From AMG body style components to flash drill radiator grille with chrome studs, to large-size AMG light alloy wheels, AMG exterior sports components add more sporty atmosphere to vehicles.

The brand-new E has three models on sale in China, namely E200, E 200 4MATIC and 000 in this article. Because of its more personalized and emotional positioning than the ordinary E-series, all the appearances of the E Coupe are equipped with AMG sports kits, so that the purchased consumers can share the sports rights. For example, the hood with double arch lines and 19-inch star-shaped wheels have strong AMG flavor, and this more youthful and energetic flash-drilled front grille is also not available in domestic E-class.

Central control dual 12.3-inch high-definition display, intelligent accompanying high-resolution display revolutionizes the previous visual presentation: clearly and intuitively display various driving and auxiliary system information including Mercedesme interconnection and entertainment; At the same time, there are three exhibition styles: classic, sporty and avant-garde. At a glance, the function display adds a full sense of science and technology, and accompanies you all the way. AMG interior sports components, including multifunctional sports steering wheel, coupe seat with integrated appearance and AMG sports pedals, fully display the sports charm of the vehicle. The 64-color ambient lighting system perfectly reflects the lines of the interior, and the intersection of light and shadow is full of charm. Even more ingenious, the interior space is divided into three parts, and the colors are alternately presented in dynamic mode, which is beautiful and allows you to enjoy a pleasant atmosphere on the way.

Two-piece LED taillights with different widths have a crystal-like appearance. The ingenious multi-faceted lighting design makes the LED taillights look like stars from any angle. Dynamic charm, let envy eyes follow all the way. Life is a gallop, and the strong tendons and bones of the E-class coupe make the heart swell and control the impulse, and immediately generate.

 
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BYD’s brand-new Qin fuel &EV went on sale six days later, with 66,800 pre-sales.

  Qin is the "pioneering work" of BYD dynasty series, which has been developed for six years, during which it has been continuously iteratively upgraded. The online auto market learned from BYD officials that the new Qin Fuel &EV will be officially launched on November 5, with the pre-sale price of the fuel version of 66,800-86,800 yuan and the pre-sale price of the EV pure electric version of 139,800-146,800 yuan.

  Quanxinqin fuel

  This new fuel version is a very important supplement for BYD Qin. As the main force in the compact sedan market, the new Qin fuel greatly lowered the purchase threshold of this car series, and the pre-sale price of the manual entry model was only 66,800 yuan, which was more close to the people than the best-selling cars of the same class, Geely Emgrand (69,800) and Roewe i5 (68,900). In terms of after-sales service, the warranty period of BYD’s brand-new Qin Fuel is 4 years or 100,000 kilometers.

  Quanxin Qin EV

  The new Qin EV can be regarded as a modified model of Qin EV450. In addition to adopting BYD’s latest family-style design language in appearance and interior, improving the endurance level of vehicles is the focus of this push, and the cruising range of working conditions has increased from 400km to 421km. At the same time, because the battery capacity and motor power of the new car are obviously reduced, the price of its entry-level version is more than 10 thousand yuan cheaper than Qin EV450.

  (This article comes from the online auto market)

In February, new cars got together and listed new energy vehicles were the focus.

At the beginning of the new year, all walks of life are busy, and restoring consumer confidence and boosting consumption have become a common topic. One year’s plan lies in spring, and major automobile manufacturers have seized this rare opportunity to launch heavy models at the beginning of the new year in order to capture the hearts of consumers in the increasingly competitive market environment. Following the ideal L7 and Land Rover Defender at the beginning of the month, this week, the auto market welcomed heavy new models. The brand-new pure electric BMW i3 eDrive40L, Mercedes-Benz EQS pure electric SUV, Starway Eta Ursae Majoris and Honda ZR-V were officially launched in E: HEV. Among these new cars, the price ranges from 200,000 yuan to 1 million yuan, three of them are new energy vehicles or hybrid vehicles, and the only fuel vehicle, Star Road Eta Ursae Majoris, is positioned as a luxury SUV with a price of 200,000 yuan, bringing consumers a brand-new travel experience.

BMWi3eDrive40L

BMW Brilliance’s 5 millionth car

On February 20th, BMW Brilliance ushered in the historical moment when the 5 millionth car rolled off the assembly line, and this model with special significance was the brand-new pure electric BMW i3 eDrive40L. At the same time, BMW also announced the official launch of this model, with a price of 383,900-413,900 yuan.

The new pure electric BMW i3 eDrive40L is equipped with the latest fifth-generation BMW eDrive electric drive technology of BMW Group, with a maximum output of 250 kW, a peak torque of 430 Nm and an acceleration of 5.6 seconds. The new car is equipped with a 79.1 kWh high-nickel ternary lithium battery pack, with a cruising range of up to 592 kilometers under CLTC standards.

The new car is equipped with an integrated suspended curved screen, which integrates a 12.3-inch digital dashboard and a 14.9-inch touch screen, and tilts slightly towards the driver, vividly deducing the driver-oriented interior design concept and bringing users an excellent digital sensory experience.

Xing tu Eta Ursae Majoris

The Crown Pearl of Chery Group

On February 21st, Eta Ursae Majoris, a high-end brand of Chery Group, was officially listed, with a total of six models of 400T TGDI two-wheel drive and 400T TGDI four-wheel drive, with a price of 152,800-202,800 yuan. The new car is the first strategic model of Xingtu brand in Phase 2.0.

The aspect ratio of the new car is 1.149, which is the largest in its class. The body posture with wide body and low body is full of movement. Starway Eta Ursae Majoris has a length, width and height of 4781 mm× 1920 mm× 1671 mm and a wheelbase of 2815 mm, which is comparable to luxury brand medium-sized SUV. In addition to the large body space, Starway Eta Ursae Majoris also provides the exclusive main driver, comfortable co-driver and comfortable rear row treatment.

The design of 24.6-inch real curved screen, D-type floating multi-function steering wheel, electronic arms and physical knobs for diamond cutting make the cockpit of Starway Eta Ursae Majoris full of sense of technology and fashion. With the blessing of Qualcomm 8155 chip and Lion Ecology 5.0, the car-engine system of Xingtu Eta Ursae Majoris can realize the quick start of the car-engine in 3 seconds, the identification in 2 seconds and the continuous processing of more than 20 instructions in 30 seconds, and at the same time realize L2.99 intelligent assisted driving.

Mercedes-benz EQS

Pure electric SUV focusing on off-road

On February 21st, the brand-new EQS pure electric SUV went on the market in China. The first three models include EQS 450+ pure electric SUV, EQS 450 4MATIC Pioneer Edition pure electric SUV and EQS 450 4MATIC Deluxe Edition pure electric SUV, with the price ranging from 910,500 yuan to 1,100,500 yuan. Previously, few pure electric vehicles dared to focus on off-road, let alone the category of 7 large luxury pure electric SUVs. The new EQS SUV is unique.

The new EQS pure electric SUV is equipped with NCM 811 battery pack with a total power of 111.8 kWh, and its battery life is up to 742 kilometers under CLTC comprehensive working conditions. The 265 kW and 800 Nm front and rear permanent magnet synchronous dual motors make the new car accelerate to 6.2 seconds.

The four-wheel drive version is equipped with intelligent timely four-wheel drive system 4MATIC, which can achieve better power output and passability in four-wheel drive mode in most cases, and can also bring better endurance performance by virtue of rear-wheel drive mode.

Chengdu Daily Jinguan News reporter Tang Aiwen/map

Overworking is normal. How many people know the bitterness behind online celebrity anchor?

In the "online celebrity" incubator base of an e-commerce company in Taiyuan, Shanxi, the female anchor shows the products live for e-commerce companies. China News Service reporter Wei Liang photo

  Xinhua News Agency, Beijing, November 18th Title: online celebrity Anchor: How many people know the bitterness behind it?

  Xinhua News Agency "China Net" reporter Jun Chen Tang Yang

  A few days ago, a 20-year-old online celebrity game anchor died suddenly at work, which was regrettable and sad. This also makes people turn their attention to the practitioners of this new profession again. What is their living condition? How much do you know about this group besides the high salary as reported in some reports?

  Sun Xiaoting, a 20-year-old junior, began to try to be a network anchor in March this year, and now she can be said to be a "online celebrity" in the standard sense. Cangyan photo

  Overload work is the norm.

  In 2015, 27-year-old Zhang Jun (pseudonym) founded a women’s game team in Hefei, Anhui Province with her personal interest. At the peak, there were 11 players in the team, mainly relying on sponsorship, participating in Shang Yan, live broadcasts and competitions to earn bonuses to achieve profit.

  "The players are basically post-95 s. When recruiting, they are required to have the game foundation of League of Legends and play training matches every day. The basic salary for one month is around 4,000 yuan. " Zhang Jun said.

  Although the idea is good, it is not ideal in practice. "In terms of traffic, the women’s team is not as good as the men’s team and cannot generate stable cash profits." Zhang Jun calculated the account for the reporter. "Coupled with rent, water and electricity, internet fees, personnel salaries, travel expenses, etc., the monthly operating cost is about 50,000 yuan. Even if it is profitable, it is often impossible to guarantee personnel salaries." He said helplessly.

  Wu Wenjie, the anchor of Betta online celebrity, said that at present, the mainstream live broadcast platforms are divided into three categories: entertainment, video games and vertical. All the anchors you see have gained fans after working for a long time and accumulating popularity. "On average, they broadcast live for more than 15 hours a day, and the live content has to be constantly innovated. Some outdoor anchors have to go to different cities, do different experiences, and have good physical strength." She said.

  Some senior players said that some game anchors, although playing games every day, basically put the live broadcast time in the evening, upside down day and night. If they want to be concerned by more people, they need to make a breakthrough in technology.

  It is understood that the sudden death of the network anchor "Lonely King", from July this year, almost every night from 12 o’clock to 9 o’clock the next morning. The day and night life has been reversed for several months, and the body has been overdrawn for a long time, which led to this tragedy.

  At present, the live broadcast platform where "Lone King" is located has issued a notice. In order to ensure the health of the anchor, the platform has rectified the entire anchor mechanism, giving manual reminders to the overloaded anchor, and planning to download the seriously overloaded anchor.

  On the evening of November 10th, at the "online celebrity" incubator base of an e-commerce company in Taiyuan, Shanxi Province, the female anchor gave a live product presentation for the e-commerce company. China News Service reporter Wei Liang photo

  There are high and low incomes, and live broadcast is just a job.

  Due to the unsatisfactory income situation, after less than two years of persistence, Zhang Jun finally made up its mind to transform. This time, he chose the entertainment live broadcast with relatively stable profit. "Unlike the live broadcast of the game, the income from live entertainment is more from the interactive rewards of online platform tourists." Zhang Jun said.

  Then, for the well-known rewards for anchors such as "brushing rockets" and "sending shark fins", can they get rich overnight? In fact, the gift income of the anchor and the platform are divided, and the anchor who cooperates with the platform will get the corresponding salary and recommended resources on the assessment criteria. In addition, factors such as live broadcast duration and popularity will also become the assessment criteria for the anchor by operators.

  "Entertainment anchors must work at least 4 hours a day, and adopt a salary method of basic salary plus rewards and commissions, of which 30% to 50% of rewards will be used as management expenses and divided into companies." Zhang Jun said.

  With the company gradually stepping into the right track, Zhang Jun has signed more and more anchors, so far he has signed nearly 20 people. "In addition to the basic salary, their monthly income is five or six thousand yuan, and tens of thousands of yuan a month, which mainly depends on how many rewards the anchors get." He said.

  Huang Shengjun, a betta anchor who graduated from Shanghai International Studies University, said that when she graduated from college, she also found a job from nine to five. She usually worked part-time at night to broadcast live broadcasts. After several years, her fans reached more than three million, and finally decided to broadcast live broadcasts full-time. "The income is not as high as everyone thinks. For me, live broadcast is also a job." She said.

  The reporter’s investigation found that although full-time anchors may be able to meet the expected requirements in income, the income of most part-time anchors is not high. Many people want to share and exchange their lives through the live broadcast platform, or introduce their products through the platform, etc. Different anchors have different demands.

  It’s even harder to be online celebrity.

  During the interview, many online celebrity anchors were confused and anxious about how to maintain the popularity flow. They said that this was also the reason why some people took risks, skirted the ball and used their brains.

  "Being an entertainment anchor is very stressful, and people who haven’t done it can’t actually understand it. Because it is a live broadcast, the anchor should always be in a state under the fill light and in front of the camera, and the outdoor anchor has to interact with tourists. " Zhang Jun said.

  In his view, although the income from signing an entertainment anchor is acceptable, this profession is not suitable for many people. "After the dissolution of my game team, the players either chose to jump ship to other game teams, or simply switched to other occupations. No one chose to be an entertainment anchor." Zhang Jun told reporters.

  Wu Wenjie, on the other hand, thinks that as long as the female anchor looks good, singing and dancing can attract people’s attention. "After all, the same face, the same talent, if you watch more, you will have aesthetic fatigue. Only by constantly innovating in live content and expression can you give people a refreshing feeling, which will be stressful." She said.

  "In everyone’s eyes, the anchor just sings and chats. In fact, it is broadcast live for three hours, and it takes six hours to prepare behind it, and it is necessary to keep learning new skills." Huang Shengjun said that he was also very anxious. As new people kept joining, the old people were under pressure and would be eliminated at any time.

  The reporter noted that compared with the uneven state of the anchor industry in the past, the Internet live broadcast platform is gradually becoming standardized in recent years. For example, DouYu adopted the method of technical defense and civil air defense, screened out unqualified live broadcast rooms through keyword screening technology, yellow identification software and voice recognition software, and began to go offline and hold "Carnival" and other activities.

  In addition, some platforms have also begun to transform into diversified integrated live broadcast platforms, and subdivision directions such as education, finance, e-commerce, sports, socialization and food have emerged one after another.

  "The audience of the live broadcast is mainly young people, so the anchors can only be popular for a long time if they create products that young people like." Wu Wenjie said.

"Made in Shanghai" new energy vehicles should be competitive to the high end. In the past year, new models of Zhiji and Feifan have been listed one after another, all of which are aimed at the market

Reporter zai Fei

"Save globalization! Buy a China electric car! " Last year, a British magazine introduced the new trend of China’s new energy vehicle export on this topic, and said in the subtitle: "Electric vehicles can prevent the world from decoupling."

In recent years, the export of new energy vehicles in China has become a new phenomenon that cannot be ignored all over the world. In 2021, China’s exports of new energy vehicles account for one third of the world’s total, making it the largest exporter of new energy vehicles in the world. Last year, the export scale of new energy vehicles in China doubled on the basis of 2021, reaching 679,000 vehicles.

No wonder the reporter of this magazine said about his car selection experience: "Some of the most attractive electric cars in the European market are either made in China (Tesla) or China brand (SAIC MG)."

Shanghai is an important force in the export of new energy vehicles in China. Tesla Giga Shanghai alone accounts for half of China’s new energy vehicle exports. Another big factory, SAIC, has won the top spot in the export of domestic car companies for seven consecutive years, and a large part of the export models are new energy vehicles.

But strong export is not the whole story. Shanghai automobile industry is soberly aware that in the surging new energy automobile market in China, the voice of Shanghai automobile is not loud, and there are not many models with market influence, especially high-end models; Although Shanghai’s automobile production ranks among the top in the country and keeps growing, the industry profit rate has declined instead of increasing. Shanghai, a traditional automobile industry town, is exploring the transformation and upgrading to high-end, green and intelligent.

The export volume and quality of new energy vehicles are rising at the same time

On July 20th last year, the first batch of thousands of SAIC MG MULAN (named MG4 ELECTRIC overseas) meandered at Haitong Wharf, waiting to be transported to Zeebrugge Port, Belgium. This is a new energy vehicle designed by SAIC for global consumers: in Europe, the interior is simple and the chassis is tough; In the hot Middle East, strengthen air conditioning and rapid refrigeration; In mountainous areas such as Chile, the climbing ability of vehicles is improved by 20%. MG MULAN is therefore also known as the "global car".

Andrew Stewart, sales director of SAIC MG UK, said: "MG is one of the fastest growing automobile brands in the UK. The car itself is very well made, cost-effective and full of technology. MG is sold in more than a dozen European countries. In 2020, there were only 65 outlets, and now it is close to 650. "

Represented by MG brand, SAIC sold 1.017 million vehicles in overseas markets in 2022, up 45.9% year-on-year. In terms of proportion, for every three China cars sold overseas, one is made by SAIC.

Tesla Giga Shanghai is also the main exporter of new energy vehicles in China. Last year, this factory delivered a total of 710,000 Tesla vehicles, of which 270,000 were exported overseas, accounting for about 40% of the country’s total export of new energy vehicles that year.

While the total export volume of new energy vehicles in Shanghai has increased, the export products and export destinations have also undergone major changes. Supported by the Shanghai Fair Trade Project, the 2022 International Competitiveness Report of Shanghai New Energy Automobile Industry issued by the Research Center of New Economy and Industry International Competitiveness of Shanghai Academy of Social Sciences holds that the transformation is mainly reflected in two points: First, the export of products takes the lead in realizing new energy. Since 2019, the export of Shanghai’s automobile industry has begun to change to new energy automobile products, and a large part of the new export volume and the original export volume have been transformed into new energy automobile products; Second, the target market takes the lead in conquering the highest-end market in the world. The export of Shanghai’s new energy automobile industry to European countries has greatly improved, and the European Union has become the largest export region of Shanghai’s new energy automobile industry.

Tang Yunyi, deputy director of the Institute of Applied Economics of Shanghai Academy of Social Sciences, said: "The international competitiveness of Shanghai’s new energy vehicles first stems from the complete layout. In 1980s, with the foundation of SAIC-Volkswagen in Anting, Shanghai’s automobile industry was integrated into the global industrial division of labor system, and these years have always followed the pace of industrial transformation. Secondly, Shanghai has always insisted on "walking on two legs", that is, independent research and development and introduction and absorption are carried out simultaneously, and the two promote each other. Finally, in the global supply chain industry chain, Shanghai’s hub and node functions are very important, which is also fully reflected in the new energy automobile industry. "

Shanghai needs local high-end new energy brands.

In recent years, we have seen the improvement of the international competitiveness of Shanghai’s automobile industry, but on the other hand, we can also see that Shanghai is not prominent in the domestic new energy automobile industry.

Looking at the national new energy vehicle market, regardless of BYD’s sales of 1.86 million vehicles last year, even new forces whose sales failed to meet expectations, such as "Wei Xiaoli" (Wei Lai, Tucki, Ideal), Nezha and Zero Run, all crossed the 100,000-vehicle mark. Ai ‘an, a new energy brand under the traditional car company Guangzhou Automobile Group, sold a total of 270,000 vehicles last year, second only to BYD and Tesla. In addition to the wholly foreign-owned brand Tesla, Shanghai needs more local new energy brands with market influence.

There is also a hidden worry related to this: the profit rate of Shanghai automobile industry has dropped significantly in recent years. The International Competitiveness Report of Shanghai New Energy Automobile Industry in 2022 calculated that this data decreased from 16.33% in 2018 to 7.77% in 2021, a decrease of more than 50%.

Industry researchers believe that the decline in profit margins is first and foremost a global industrial phenomenon, not only in Shanghai. Tang Yunyi said: "The price of upstream raw materials, such as energy storage batteries, continues to rise, which leads to great cost pressure and reduces the profit margin of vehicle manufacturers. The supply chain was affected by the epidemic, and it was intermittent, which caused interference to the operation. In addition, the competition in the new energy vehicle market is also very fierce, and various manufacturers have to compress profit margins in order to seize the market. "

As a city with a long history of automobile industry, Shanghai’s new energy automobile industry has also encountered a transformation problem that the new forces of making cars have not. In the past, whether it is a joint venture brand or a local brand, most of the profits came from fuel vehicles. However, since 2018, the auto market in China has been continuously adjusted back, and with the strong rise of new energy vehicles, not only the sales volume of fuel vehicles has declined year by year, but also the net profit of bicycles has declined simultaneously.

Although Shanghai’s automobile industry has gradually turned to new energy sources, these new energy vehicles generally have low unit prices and meager profits, which are not enough to make up for the lost profits in the fuel vehicle market. In 2021, SAIC-GM-Wuling sold 1.76 million vehicles, but the net profit of returning to the mother was only 1.135 billion yuan, and the net profit of bicycles was 645 yuan.

Shanghai automobile industry has realized that in order to improve profit rate and competitiveness, it is necessary to take the road of high-end, green and intelligent. In 2020, SAIC, Zhangjiang Hi-Tech and Ali cooperated to establish Zhiji Automobile, and the R brand became Feifan Automobile independently. In the past less than a year, new models such as Zhiji L7, Feifan R7 and Zhiji LS7 have been listed one after another, all of which are aimed at the high-end market of more than 300,000 yuan. Synchronizing with the high-end route is the high investment in R&D. In 2021, SAIC spent 20.6 billion yuan on R&D (the data for 2022 has not yet been released), which not only surpassed "Wei Xiaoli", but also overwhelmed BYD, which is in the limelight, ranking first among China car companies. A large part of these R&D funds are spent on new energy projects.

"Car companies not only need to accelerate technology iteration and form more competitive new energy products, but also pay more attention to the after-use and after-service markets. For example, in the use environment of intelligent networking, the maintenance of core components of new energy vehicles is largely controlled by intelligent software, which requires the use of more accurate and rigorous maintenance equipment. These new markets will extend the industrial chain length of automobiles, improve the value space, and also put forward new requirements for the operation system and talent system. " Tang Yunxi said.

At the beginning of the new year, new energy subsidies have been withdrawn, Tesla’s price has been drastically reduced, and BYD has been looking up to the brand to launch a million-dollar SUV…… … These major events that test the brand positioning and profit margin of the automobile industry have come one after another, and more intense competition is just around the corner.