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Xinhua News Agency, Beijing, March 28th: Fashion adds new markets and strengthens strength-observation of China International Fashion Week in autumn and winter of 2023.

Xinhua News Agency reporters Zhang Xinxin, Chen Dongshu and Wei Hongyi

Shadow play, natural plant dyeing and other elements are on the "clothes", and fabric enterprises are released on the runway … China International Fashion Week in autumn and winter 2023 brings some new experiences and new ideas to people.

Fashion adds new things and adds strength to the market. From the signs conveyed by Fashion Week, we can see the determination of the industry to meet the challenges, open up the market and the efforts of the industry to practice sustainable development.

Exploring Diversified Fashion to Drive Consumption Upgrade

With the dynamic drums and melodious music, the models came out in turn with the beat, wearing the rare birds, animals and exotic flowers and trees in Shan Hai Jing, and expressing the design with traditional charm …

Fashion is the pursuit of beauty. On the show floor, many designers tried to make a new interpretation of traditional cultural elements.

Lin Qiyi, the founder of Zuopai, dressed in Xiangyun yarn and Hanfu horse-faced skirt, told reporters about the brand’s exploration of integrating traditional culture with contemporary life.

"This is not only an expression of beauty and confidence, but also a new consumption trend." Lin Qi said that more and more young people love traditional culture and agree with local design. Designers should design these clothes more in line with modern people’s living habits and upgrade the supply side around beauty and self-confidence.

Fashion is a constant exploration of fun. At Fashion Week, we found that many brands extended from providing products to providing services, and tried around "interesting experiences"-

Outside the exhibition hall of Jinba men’s wear, the brand uses flowers and coffee to drain customers. The interior of the exhibition hall is modeled after the design of the museum, and the intangible shadow play props are displayed. Jinba Men’s Wear applies the carving technology of shadow play to the clothing creativity, adding a sense of "watching the exhibition" to customers.

In addition to the real exhibition, there is also a special release of virtual fashion, creating an immersive digital fashion experience in the meta-universe.

With beautiful appearance and interesting soul, more and more products move consumers. "Paying attention to beauty and experience is a new trend of fashion consumption. There is great potential for novel fashion expressions to more accurately meet the needs of users and open up the fashion market. " Wang Wenying, general manager of Beijing Guang ‘an Commercial Management Co., Ltd. said.

China Unicom’s industrial chain taps potential demand.

An ingenious release appeared at the opening ceremony of this fashion week-a number of fabric companies linked original designers to focus on different themes, and released fabrics such as knitting, wool and down in the form of clothing.

It was rare in the past that fashion week was kicked off by the release of fabric trends.

Chen Dapeng, vice president of China National Textile and Apparel Council, said that Fashion Week is not only for the public, but also for suppliers and brands. "This time, the Federation came forward to cooperate with these fabric companies, equipped them with designers and other resources, and designed the form of the conference together, hoping to transmit the upstream trend of the industrial chain to the designers and original brands, enhance the synergy efficiency of the whole chain, and guide them to better innovate for the consumer side."

To tap the market potential requires the joint efforts of the industry. At present, the clothing industry is still facing a lot of challenges from demand and supply, and it is urgent to strengthen the awareness of "holding a group to keep warm" and form a synergy of the ecological circle.

Combine fabric innovation with clothing design more closely, so that products can be closer to demand and lead demand. The new feature of fashion trends released at Fashion Week is a true portrayal of the industry’s efforts to open up the market.

Not just fabric manufacturers. Industrial clusters have also become "guests" in this season’s fashion week. On the opening day, the "Silk Rhyme Oriental" Shengze Fashion Conference was held at the same time. Invite fashion enterprises and designers in the name of industrial clusters to jointly start businesses and empower them.

Yang Jian, executive chairman of China Fashion Designers Association, said that the joint release of industrial clusters will build a complete industrial chain for designers and enhance the creative added value for industrial clusters through sharing and co-creation between designers and clusters.

Focus on sustainability and lead new trends.

In the show, exhibition and forum of Fashion Week, people in the industry invariably mentioned a key word-sustainable fashion.

Zhejiang Sande Textile Clothing Co., Ltd. adopts high-quality natural renewable fibers, and is committed to product traceability and zero emission in the production process; Peruvian clothing brands participating in the exhibition bring natural fiber alpaca hair without dyeing, which is intended to convey the concept of sustainable development; Muning brand blends waste denim fabric with resin at the booth and recycles it into exhibition tables and decorative vases … During Fashion Week, many enterprises demonstrated their green ideas in materials, design, production, sales and recycling.

In the word "fashion", there is an interpretation of fashion trends and an expression of lifestyle.

"Today, people pay more attention to pursuing a healthy and green life. We hope that through low-carbon fabrics and more functional designs, we will appeal to more consumers to’ wear’ environmental protection and try their best to experience and practice a healthy lifestyle. " Wang Yutao, winner of "Golden Top Award" in China fashion design, said.

The key to develop new consumption with new fashion is to grasp the change of the concept of the new generation of consumer groups. More sustainable and more environmentally friendly is the direction of consumption upgrading and the key to cultivating the sustainable growth ability of the industry.

"The industry thinks more about the relationship between man and nature, and sustainable fashion is a hot spot for designers." Chen Dapeng believes that being a company with temperature is the choice of more and more brands. The clothing industry is gradually forming an industrial ecology of green design, green production, green marketing and green consumption in practice.

The industry believes that the fashion industry will continue to grow and play a more important role in expanding domestic demand and excellent supply by making products more story-telling, brands more temperature-sensitive and green development concepts more deeply rooted in people’s hearts. (End)

Reporter Jin Cuo reports On November 1 ST, Xiamen Egret Stadium, when the Australian referee blew the final whistle, Shui Qingxia first stamped, then stood still, and her face was full of unwillingness-the last Olympic preliminaries, China and South Korea 1-1, both out early. After the World Cup and the Asian Games, the women’s football team in China also suffered a failure in the Olympic preliminaries, because "all three failed".

China women’s football team will have no competition task for more than two years before the start of the 2026 Women’s Asian Cup. How to sink down and find the direction? What kind of road should we take? Who should lead the team on this new journey? This is everyone’s question, including Song Kai, the president of the Football Association, who watched the live broadcast.

In three matches, China women’s football team won 1, drew 1 and lost 1, which is in line with the current strength. There is no surprise, only confusion.

633 days ago, when the China women’s football team regained the Asian Cup championship in India after 16 years, the outside world thought that the sonorous rose had found the right girl, and it was just around the corner to rise again, but it was even hit, hurting many people and waking many people. It turned out that the Asian Cup champion was only a flash in the pan-it was also a fate, and a variety of coincidences made it that champion.

Shui Qingxia later said that she hoped the players would continue to work hard and "don’t lie on the credit book"-in the past, China women’s football team was "disdainful" to the Asian Cup champion to some extent, because we were fighting for the World Cup champion and the Olympic gold medal, but now we can’t even get into the Olympic Games.

A cruel fact is that the Asian Cup champion may be the "honor" ceiling of China women’s football team for quite some time.

Over the years, China women’s football team has given the outside world an illusion that our personal skills or basic skills are still good. But judging from the three competitions this year, the skills of China women’s football team are very poor! Sometimes, even if there is no confrontation, the basic movements are not in place. There are almost all the "faults" of men’s football and women’s football. Therefore, in China football, the so-called "masculinization" of women’s football is actually an irony.

Some people will say that, at least, the women’s football team in China fought hard, and there is no doubt about this. However, if there is only a "fighting spirit", it is sad, because you find that sometimes you can’t fight hard, and that’s the case with the World Cup against England, even though some players "deny it".

Of the 22 players selected for the Olympic preliminaries, there are really not many players who give people hope. Returning to the Women’s World Cup, we are thinking about a question. In the case that Europe and the United States are better than us, what direction should China women’s football team or Asia take? The Philippines and South Korea chose naturalization, while the direction of Japanese women’s football team is to continue to adhere to technicalization-and what about China women’s football team? This point, from one of the few players who has been unanimously affirmed by the outside world in the three competitions this year, may not be difficult to get the answer. You can vaguely see the shadow of the old women’s football team in her body.

In the next few years, we don’t have a big game to play. In fact, we can settle down and train well. Youth training is the foundation. At the level of the national team, whether many veterans will continue to be retained, or whether they will be given a heavy responsibility after being retained, their use, or role conversion, needs the coaching staff to think carefully and carefully-or, let’s just say it, let young people show more, and use it as the spirit of youth training to reshape the sonorous rose.

Some people may say that the Korean women’s football team is different from ours, but in fact, this "difference" is even more embarrassing-after four years of "closed door", North Korea returned to the rivers and lakes in the Asian Games and won the silver medal, and its strength is still the same. Moreover, it has completed the replacement. In this Olympic preliminaries, they reached the final four.

The living environment of Korean women’s football team is not clear to the outside world, but we know that there are no players studying abroad, and they all play in local leagues. One question is, is the level of Korean leagues higher than that of women? If so, doesn’t that mean that the league we have worked so hard to build is just a show?

But that’s the answer. Although the women’s super clubs didn’t get the bonus of "Jinyuan Football" in those years, most of them can survive now with government background. Moreover, because they undertake the task of the National Games, they are still valued to some extent, at least they won’t be easily abandoned. But the cruel fact is that the training level of the clubs, including women’s super clubs, is really not good, or even worse than that of the sports teams in those years.

The root cause is closely related to the level of coaches. An insider said: China’s local coaches prefer the men’s Super League, China A, China B and the echelon, and only when there is no place to go will they choose the women’s football team. Their level is not high, and even the coaches in the women’s football team are even lower. Even so, these coaches are highly mobile and can’t stay. So, will the players taught by this kind of coach have a future? Or "usable"?

Shui Qingxia, who has many years of coaching experience in the club, admits that the training level of women’s super teams is very average except for a few strong teams. Therefore, before the competition, she is more willing to let the players train for a long time, so that she can "make up lessons".

Of course, such a choice is only a kind of thinking, not a wooden bridge. For the women’s football team in China, it is actually possible to walk on two legs, one is focused training, and the other is continuous study abroad. Long-term training, there are many opponents of public opinion, but there are not a few supporters in the circle, especially in the local coach circle. It is even said that the way the national team plays women’s super is also an exploration. "Even if these people can’t play the main force in the future, they will at least increase the thickness of the bench."

As for studying abroad, most people agree with it, and it is already in action. In this Olympic preliminaries, China women’s football team has eight players studying abroad, plus injured Shoupeng Wang. The number is not small, but from the performance point of view, it does not show any advantages. It is a fact that few of our players studying abroad play a leading role in the club, and some even just play the role of soy sauce. It is useless for players to study abroad for the sake of studying abroad and for the sake of "making friends".

Therefore, in the future, studying abroad is not just a whim of a season, but requires continuous output, and at the same time, it is necessary to choose a more suitable club and league for players. It is necessary to help the players improve, but also to consider their own strength positioning, not to mention that studying abroad will definitely be able to play the main force-at least to compete for posts, rather than just blindly pursuing giants, so that the best results can be achieved.

After the Olympic preliminaries, Shui Qingxia and her coaching staff ended their mission. As for the future, she doesn’t know.

For Shui Qingxia, there is a lot of criticism from the outside world. She thinks that her level is limited and she can’t continue to improve women’s football. After the World Cup, there have been voices calling for her to leave class.

Shui Qingxia went through several twists and turns when she took office. After leading the United team to win the gold medal in the National Games, she did not sign up for the women’s football coach, but in the end, the senior management chose to push her to that position.

The level of Shui Qingxia’s coaching is different, but it is wrong to kill her with a stick. After all, the current women’s football team may not be better than her.

China women’s football team has a "gap period" of more than two years, so it doesn’t need to be so utilitarian. Next, it can be "managed" well, and the China Football Association should also consider whether to change coaches, and if so, what kind of coaches to change.

At present, there are several options for the future women’s football coach. One is to keep water to celebrate the summer; The second is to hire foreign coaches; The third is to choose local male coaches.

The three choices have their own reasons and disadvantages, but what the China Football Association should remember is that the women’s football team has been tossing and turning, and foreign coaches have invited it. The men have Bruno and Eyjolfsson, and the women have domanski and Elizabeth. The only successful one is Bruno. Unfortunately, because of the poor record in the warm-up match, the China Football Association and others dismissed it, resulting in FIFA; Local men’s coaches have also been used, such as Zhang Haitao and Pei Encai in the early days, Li Xiaopeng and Hao Wei later, and Jia Xiuquan recently. It is true that Ma Yuanan and Ma Liangxing have found the right pulse and are close to success, but what they do now may not be suitable.

Therefore, the future China women’s football team, the coach must "fit" or "adapt", but what kind of fit? This requires Song Kai and representatives from all aspects of the women’s football community to conduct in-depth research and communication, and listen to opinions widely. If Shuiqingxia does not stay, Japanese coach is actually a good choice.