High-quality development to see Zibo’s industry: leading enterprises fully promote the automobile industry.

High-quality development to see Zibo’s industry: leading enterprises fully promote the automobile industry.

Peninsula all-media reporter Zheng Chenghai Cui Pu

On August 24th, machines roared in the production workshop of Shandong Taizhan Electromechanical Technology Co., Ltd. in Zichuan Economic Development Zone, Zibo, and all kinds of production equipment were running at full capacity. This "invisible champion" enterprise in the field of auto parts is welcoming a brand-new development opportunity-the Geely project, which has just settled in Zibo, is expected to bring tens of millions of yuan to the company every year in the future. According to an interview with all-media reporters on the Peninsula, with the smooth progress of the Geely project, the related enterprises in the upstream and downstream industries will be driven to develop together, and automobiles are expected to become another industry with an output value exceeding 100 billion in Zibo.

Big projects are expected to send big orders.

Established in 2011, Shandong Taizhan Electromechanical Technology Co., Ltd. is a professional automobile parts manufacturer integrating R&D, production and sales. In 2017, the company was selected as a provincial-level "specialized and innovative" enterprise and a provincial-level "invisible champion" enterprise, and passed the national high-tech enterprise certification in 2018. From 2016 to 2018, the company was selected as one of the top 50 innovative growth enterprises in Zibo for three consecutive years.

Shandong taizhan electromechanical technology co., ltd. production workshop.

According to the data, the annual production capacity of the enterprise’s auto parts can reach 5 million sets. The leading products are divided into three categories, namely automobile chassis suspension control system, fuel evaporation control system and automobile braking system, and servo motor projects are being developed. Our products are mainly exported to developed countries such as the United States and Japan, and are also auto parts suppliers of well-known manufacturers such as China Heavy Duty Truck and China FAW. These product and technical advantages also make this enterprise a potential partner of Geely Zibo Project.

"We are in-depth discussions with the Geely Zibo project, and we will start further cooperation soon!" On the 24th, Liu Zhiming, general manager of Shandong Taizhan Electromechanical Technology Co., Ltd. excitedly told all media reporters on the peninsula. He introduced that the company and Geely project are located in Zichuan Economic Development Zone, only 2 kilometers apart. With the promotion of relevant departments, the company and Geely have been deeply docked, and the prospects for cooperation between the two sides are very broad. Liu Zhiming optimistically estimated that once he becomes a supplier of Geely in the future, it is expected to bring tens of millions of yuan of benefits to the company every year.

Local parts enterprises welcome new opportunities.

In Zibo, like Shandong Taizhan Electromechanical Technology Co., Ltd., there are many auto parts enterprises that are welcoming new opportunities for development.

Jiang Zaibin, general manager of the pickup truck division of Geely Commercial Vehicle Group and commander-in-chief of Zibo Project Construction Command, introduced that Zibo Geely New Energy Multi-functional High-end Commercial Vehicle Project plans to produce three products, including intelligent pickup trucks, high-end off-road vehicles and new energy buses, with an annual output of 100,000 pickup trucks and high-end off-road vehicles on the same platform and 3,000 new energy buses. As a main engine factory, it will inevitably need a large number of supporting enterprises to provide spare parts supply services after it settles in Zibo.

According to reports, on May 26th this year, Zibo Bureau of Industry and Information Technology, Investment Promotion Bureau and Zichuan District Government specially held an exchange meeting for Geely commercial vehicle parts supporting enterprises to help enterprises connect with upstream and downstream supporting enterprises. At this docking fair, Geely Zibo Project reached cooperation agreements with four Zibo spare parts enterprises on the spot, and some enterprises have already started to supply.

Wang Peng, deputy secretary of the Party Committee of Zichuan Economic Development Zone in Zibo, said that Zichuan Economic Development Zone has a certain automobile industry foundation and a number of auto parts supporting enterprises. In recent years, the zone has been committed to building an "automobile city". Nowadays, the landing of Geely project has brought Zichuan Economic Development Zone closer and closer to this dream. He believes that the arrival of Geely will effectively integrate and improve the development quality of local enterprises and enhance the competitive advantage of Zibo automobile industry chain.

The 100 billion industrial chain is accelerating its rise.

In Zibo, the leading enterprises of automobile and parts are increasingly becoming the new engine to promote the development of upstream and downstream enterprises.

At present, Shandong Taizhan Electromechanical Technology Co., Ltd. is actively promoting the project of annual output of 1 million sets of servo motors. The project involves three core products: servo motor research and development, chassis suspension air pump improvement, and engine control module that meets the emission requirements of the national sixth automobile. The products are pushed to Japan and other markets at home and abroad. It is planned to invest 100 million yuan, which is expected to start in April next year and be completed in April 2022.

Shandong taizhan electromechanical technology co., ltd. production workshop.

Liu Zhiming, general manager of Shandong Taizhan Electromechanical Technology Co., Ltd. said that after the introduction of the project, it can promote the development of brushless servo motors and drive control systems in Zibo, help to re-enhance the status of motors in Zibo, and also promote the rapid development of motor casings, casting processing, high-end iron core manufacturing and packaging industries in Zibo, benefiting many upstream and downstream enterprises and re-driving the local motor industry chain.

"A complete automobile enterprise, behind which hundreds of parts and components enterprises are working together to produce, has a great radiation-driven effect and a very broad prospect." Zhao Yunlong, secretary of the Party Committee and director of the Management Committee of Zichuan Economic Development Zone, believes that the settlement of Geely Project will have a far-reaching impact on promoting the development of Zibo’s automobile industry. He said that the driving effect of the automobile industry is very obvious, and its input and output can reach 1:5 or even 1:10.

He said that after Geely Automobile settled in Zibo, it will inevitably drive a large number of parts supporting enterprises. "On the one hand, Geely can invite the original suppliers to invest and build factories in Zibo. On the other hand, it can also negotiate with local parts companies in Zibo to establish long-term cooperative relations." In Zhao Yunlong’s view, with the first new car of Geely project rolled off the assembly line, it will drive the whole Zibo automobile industry to a new level in the future, and it is expected to form a 100 billion-level industrial cluster.

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