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A few cans can solve our army’s big troubles! He repeatedly made air force sharp weapons and shot down five U’s successively.

Source: lookout think tank Author: Li Ting

There is such a person:

Seventy years ago, in the battlefield to resist US aggression and aid Korea, he used several cans to resist the electronic interference of the US military, which greatly improved the combat effectiveness of our air force. Wang Chen, the founding lieutenant general, entrusted him with a heavy responsibility. "From now on, you will be in charge of the radar of the whole army";

Sixty years ago, in China’s coastal areas, he actively developed the sharp weapon of the air force, repeatedly shot down the u-2 reconnaissance plane of the US military that invaded China’s airspace for reconnaissance, and built a national defense security barrier;

In recent years, he has been indispensable in China’s manned space flight, space station and lunar exploration projects.

He is Zhang Lvqian.

todayGod, we walked into the story of him and our air force radar.

Zhang Lvqian is in Taiyuan Satellite Launch Center.

one

"Never go back until you solve this problem."


In June 1950, after the Korean War broke out, the American b-29 heavy bomber (nicknamed "Super Air Fortress"), a veteran who participated in the Second World War, returned to the rivers and lakes and carried out carpet bombing on various targets in North Korea. For a time, the b-29 heavy bomber was like nobody’s business.

Soon, with the participation of the Soviet Air Force, the MIG-15 fighter, the nemesis of the b-29, came.

Show the paintings of MIG-15 beating b-29.

On April 12th, 1951, 48 B-29s attempted to bomb the Yalu River Bridge in Anton under the cover of nearly 100 F-80s and F-84s. The Sino-Soviet Air Force dispatched about 80 MIG-15s to intercept, of which 30 MIG-15s broke through the defense line of escort fighters to attack the b-29 fleet. Three B-29s were shot down on the spot, seven were seriously damaged, and the bombing mission was interrupted.

After this "Black Thursday", the US Air Force suspended the bombing of large bombers for nearly three months.

Since then, in the large-scale air battle from October 22 to 27, 1951, five more B-29s of the US military were shot down on the spot, six were seriously damaged, crashed or landed during the return flight, and more than 10 others were injured.On October 28th, the US Air Force Command ordered to stop the daytime strategic bombing of large bomber clusters and change the use of bombers to small-batch tactical support at night.

In air combat at night, radar is the eye of the plane.

The US military converted some B-29s into electronic combat aircraft, which interfered with the radars of the Chinese and Korean armies. According to the declassified data of the United States after the war, the electronic warfare equipment used by the US military at that time was basically the second-hand color used in World War II, and the relevant technicians were also scarce; The latest electronic warfare equipment was not used in the Korean battlefield for confidentiality reasons.

It can be said that compared with the peak at the end of World War II, the US military’s electronic warfare strength has dropped a lot, but it is still at the world’s leading level.

Electronic jamming equipment installed inside the b-29 heavy bomber.

At that time, most of the radars equipped by the Chinese and Korean armed forces were old models used by the Soviet Union in World War II. Under the interference of the U.S. military, nothing can be seen on the radar screen, or snowflake noise appears, which can’t guide the fighter to take off and fight.

This problem was quickly reported to Wang Chen, who was then the head of the communications department of the Central Military Commission. Wang Chen rushed to Dandong radar station on the border between China and North Korea overnight to sit in the town himself.After watching the whole process of radar jamming, he seriously said to a young subordinate, "I will never go back until I solve this problem."

This is a determination and an order.

Wang Chen’s subordinate was only in his twenties at that time. He was a college student who had just graduated and had not been exposed to radar for a long time.

Can he handle the electronic interference of the US military?

2

"From now on, the radar of the whole army will be in your charge."


This young man’s name is Zhang Lvqian.

On March 1, 1926, he was born into a peasant family in huanghua town, Changsha, Hunan. His father was a well-known local doctor, so he was named Lu Qian in the hope that he would "fulfill his modesty".

After graduating from primary school, Zhang Lvqian met with the outbreak of the Anti-Japanese War, and finished his middle school studies in the midst of displacement. In 1946, he was admitted to the Department of Electrical Engineering in Tsinghua University with his high school classmate Zhu Rongji, and lived in the same dormitory (Mingzhai 117). Zhu Rongji later served as the president of Tsinghua University Student Union, and often went out to participate in activities.Zhang Lvqian saw that he didn’t have any decent winter clothes, so he gave him his best one-a leather jacket.

In December 1948, Zhang Lvqian secretly joined the Communist Party of China (CPC). After graduating from college in 1951, he was assigned to the Communications Department of the Central Military Commission. Minister Wang Qian attached great importance to party member, a Tsinghua University graduate, and arranged for him to engage in radar.Radar was a high-tech at that time, and it was a strange major for Zhang Lvqian, but he insisted on the belief: "As long as the work requires, I will do what the party asks me to do, and I will do it well."

Zhang Lvqian studied radar-related knowledge assiduously, carefully read the foreign version of "Fundamentals of Radar" and translated it into Chinese for his peers to learn. He also went to the radar army to learn about the working conditions of radar.

As the first radar technician in the Communication Department of the Military Commission, Zhang Lvqian took over the anti-jamming task given to him by Wang Chen on the battlefield of resisting US aggression and aiding Korea. He stayed at the radar station for more than ten days, observing the interference phenomenon with the radar technician and discussing the countermeasures.

Soviet p-20 radar was used in the Korean War.

Radar jamming can be divided into passive and active categories. At that time, the passive jamming was that the aircraft threw metal chaff. This jamming method was simple in technology, but it was difficult to jam the radar continuously for a long time. Active jamming was the main jamming method used by the US military at that time (and still is). The radar jammer can be regarded as a small radar, which can achieve the effect of blinding radar by emitting signals with the same frequency as the real radar.

In the analysis and research of jamming phenomenon, Zhang Lvqian found that whenever the working frequency of radar is changed, the jamming phenomenon will disappear for a period of time before it appears, and when the radar works at the highest or lowest working frequency, the jamming seems to be weakened.

Now, we know that this happened because the internal working parameters of the early radar jammer used by the US military at that time needed manual adjustment by the operator. Once the radar operating frequency changes, the operator needs to search for the new operating frequency first, and then set the jammer to this frequency. During this time period, the radar is undisturbed and can work normally.

In addition, due to the limited space and power supply on the plane, the performance of radar jammer will also be limited. In addition, the Soviet Union kept the technical performance parameters of radar strictly confidential. The radar jammer used by the US military at that time was originally aimed at German and Japanese radars during World War II and could not completely cover the working frequency range of Soviet radars.

At that time, it was impossible for Zhang Lvqian to understand it in that detail, but he quickly summed up several measures to deal with interference: changing radar frequency quickly, expanding radar frequency band, installing instantaneous automatic gain control circuit, and locating interference sources jointly by multiple stations.Although these measures are simple, they are very effective.

In fact, the early radar jamming and anti-jamming test the hand speed of both operators.

In the absence of radio equipment, Zhang Lvqian creatively cut several empty cans into semicircles to make "capacitors", and connected these "capacitors" with hemp ropes and pull rods to rotate synchronously. By changing their relative positions in combat, the radar frequency was changed quickly.Using "small cans to solve the big anti-interference problem".

This fast frequency hopping anti-jamming method is still an effective anti-jamming means used by various modern radars until now.Zhang Lvqian also summed up the anti-jamming experience at the front line, wrote operating rules and issued them to the whole army, which became the first electronic countermeasures regulation of our army.

In recognition of Zhang Lvqian’s work in the front line of North Korea, the Communication Department of the Military Commission gave him a third-class commendation at the end of the year.

Wang Qian said to him happily, "Young man, from now on, you will be in charge of the radar of the whole army."

In 1953, the first radar jamming and anti-jamming group of our army was formally established, with Zhang Lvqian as the team leader and Wang Chen as the deputy team leader.

three

Repeatedly build air force sharp weapons


In 1954, the air force entered Fujian and put it on the agenda.

At that time, the Kuomintang deployed radar stations on the islands along the coast of Fujian, and it was easy to be found when our army flew directly, thus losing the suddenness of combat operations. If the aircraft is packed and disassembled and transported by land, it will be time-consuming and laborious, and the aircraft will not be able to form combat effectiveness immediately after disassembly.

Zhang Lvqian ushered in a new task, when our air force was stationed in Fujian, it conducted electronic jamming on Taiwan Province’s radar.

After careful consideration, he suggested that jamming is a sharp weapon to win in combat operations, and it should not be used easily at ordinary times. He suggested that Taiwan Province’s radar should be electronically reconnoitred to find the blind spot covered by its radar, and the plane could enter Fujian through the blind spot.

This suggestion was adopted.

In the next half year, he took a small team to various hills and islands in Fujian. Through reconnaissance, orientation and other measurements, he obtained data such as the number, function, frequency and range of Taiwan Province radars, mapped out the radar layout map and blind area map of Taiwan Province, and sent them to the General Staff Warfare Department, which provided important information for our air force in Fujian.

In the autumn of 1957, Zhang Lvqian was transferred to the Second Branch of the Fifth Research Institute of the Ministry of National Defense (now the Second Academy of Aerospace Science and Technology) as the deputy director of the radar research office, and began to imitate the Soviet 1059 short-range surface-to-surface missile (later named "Dongfeng No.1"), specifically responsible for the imitation of the missile yaw corrector.

During this period, he overcame the difficulties caused by the sudden withdrawal of Soviet experts. After more than 200 experiments, he completed the task through self-developed instruments, equipment and substitute materials.

Dongfeng-1 missile exhibited in the museum.

Since 1962, the United States began to use the u-2 reconnaissance plane, piloted by Taiwan Province pilots, to conduct reconnaissance activities on the mainland. At that time, the only thing that could shoot down u-2 was the Sam -2 missile.

Sam -2 missile is the first generation surface-to-air missile of the Soviet Union. After seeing the plane, the radar transmits the position of the missile plane by radio to guide the missile to attack the target.Therefore, the guidance radar is equivalent to the eyes of a missile.

After completing the imitation of the Soviet 1059 short-range surface-to-surface missile, Zhang Lvqian made persistent efforts and devoted himself to the imitation of the Soviet Sam -2 surface-to-air missile, taking charge of the imitation of the transceiver system of the guidance radar station. [Note: The imitation and improved models of Sam -2 missile were later named "Red Flag 1" and "Red Flag 2". 】

In September 1962, in Jiangxi, Sam -2 missile shot down the first u-2.

The Americans responded quickly and quickly installed a radar reconnaissance and alarm system for u-2-once the guided radar signal of Sam -2 missile was detected, it would alert the pilot.

Our side has developed a "close-to-quick method of warfare" after seeing the move instead of the move.(Zhang Lvqian also contributed to this), first using other radars (such as anti-aircraft gun guidance radar) to illuminate and track u-2 will not trigger its radar reconnaissance and alarm system. Once the u-2 enters the range of the Sam -2 missile, the missile launch preparation is completed within 8 seconds (it used to take 7-8 minutes), and the missile can hit the target within 20 seconds. In such a short time, u-2 has no chance to escape.

Relying on this method, we shot down the second and third U-2s in November 1963 and July 1964.

The wreckage of the u-2 plane on display in the museum.

four

"Deal with a man as he deals with you."


On November 26th, 1964, the u-2 plane invaded again.

Our ground-to-air missile unit was already ready. As soon as the u-2 plane entered the ambush circle, it immediately fired three missiles according to the previous tactics.

At this time, something strange happened: from the radar screen, the enemy plane’s signal was originally in the shape of jujube nucleus, and suddenly there was a gap in the shape of jujube nucleus, and the missile passed through the gap, while the u-2 plane first dropped its height and then rose to escape. After the inspection, there is no problem in combat preparation, weapon operation and various support work.

This scene happened several times, and the missile force realized that the Americans had played a new trick and asked for help from their superiors.

Wang Qian found Zhang Lvqian again: "The main job of the research room is to do research, and the army is the actual operating unit of our research results. Therefore, our research must be combined with the army, and we must work together with the army to find a solution to this problem."

After detailed analysis, Zhang Lvqian concluded that the u-2 plane was loaded with a new electronic jamming system. The missile guidance radar adopts the radar system of scanning while tracking, and uses the maximum echo method to locate. The new electronic jamming system can receive the transmitting signal of the missile guidance radar, add the biased jamming signal modulation, and then transmit it back with the same frequency of the radar to jam and deceive the missile guidance radar. In layman’s terms, it’s like a cover-up for magic. Seeing is not necessarily believing.

Later, in view of this problem, the higher authorities specially held a countermeasure research meeting. At the meeting, Zhang Lvqian elaborated on the principle of this interference and his own anti-interference countermeasures.Put forward onlyIf the transmitting signal of missile guidance radar is changed to continuous irradiation signal, this electronic jamming system will fail.

This move was unanimously affirmed by everyone. Wang Qian said, "A good way is to deal with a man as he deals with you."

Hongqi 2 surface-to-air missile guidance radar station.

Zhang Lvqian went to the relevant factories and, together with the factory technicians, modified the launching and receiving system of missile guidance radar, and quickly developed an anti-jamming device. This improvement measure soon received results. On January 10th, 1965, the fourth u-2 plane was shot down in Inner Mongolia.

Technicians found the electronic jamming system that they had guessed from the wreckage of the u-2 plane.

Next, Zhang Lvqian applied the anti-jamming measures fed back from the front line to the design of Hongqi-2 surface-to-air missile guidance radar station, which greatly improved the anti-jamming performance.

In July 1967, the design of Hongqi No.2 was finalized. On September 8, Hongqi-2 missile shot down the fifth u-2 plane in Jiaxing, Zhejiang. The details of this battle have not been fully disclosed. What is known at present is that the Hongqi-2 missile guidance radar has withstood the test of electronic interference, and the domestic electronic warfare equipment has completely defeated American goods.

Later,Zhang Lvqian presided over the overall anti-missile system radar.Design and break through many key technologies of phased array radar, and develop missile precision tracking radar and satellite ultra-long-range guidance radar.He worked as the chief designer to develop a unified microwave measurement and control system, and conquered the technologies of multi-subcarrier, multi-modulation, precise angle measurement, speed measurement and distance measurement, and remote control and telemetry, and completed the launch and location of the first geosynchronous communication satellite in China.

He also participated in the demonstration and top-level planning of China manned space flight, space station and lunar exploration project., put forward the proposal of adopting land station construction, ocean shipping, node monitoring, relay satellite and internationally compatible measurement and control network, and participate in the technical research of measurement and control equipment; Participate in the overall design of the lunar exploration project, study the information transmission between the moon and the earth, conduct risk assessment on the technology of lunar landing and lunar return, and do a lot of work for the lunar exploration project; Participate in the scheme design and review of the national defense special project in China, and carry out the research on anti-black barrier of information transmission.

In 1995, Zhang Lvqian was elected as an academician of China Academy of Engineering.

In 2010, 84-year-old Zhang Lvqian was hired as the chief expert of the special group on measurement and control of rendezvous and docking of Shenzhou-8 spacecraft and Tiangong-1 target aircraft.

On October 23rd, 2020, Zhang Lvqian, as a representative of the Volunteers, was received by the General Secretary of the Supreme Leader at the conference commemorating the 70th anniversary of Chinese people’s Volunteer Army’s war to resist US aggression and aid Korea.

Zhang Lvqian and the first astronauts took a group photo in front of the recovery module.

Today, one of the pioneers of China’s radar technology, electronic countermeasures and aerospace industry is 94 years old, and he is still busy. He pays attention to international academic trends and shares exchanges with his peers; Browse various news app； every day; After learning to use WeChat at the age of 88, I will make friends and interact with my friends …

This just confirms what Zhang Lvqian said,"I have been dealing with the blue sky all my life, and I have only done two things in my life-learning and practice, practicing after learning, and learning in practice."

References:

1. Being humble and aiming at the blue sky —— Zhang Lvqian, academician of China Academy of Engineering and expert in radar and space electronics technology | Common sense, Economic Daily, November 26, 2019.

2. Challenge the blue sky: edited by Zhang Lvqian Zhong Zhi, an expert in radar and space electronics technology, China Aerospace Press, October 2011.

(The pictures in this article are provided by the author. This article is a cooperation article with Wang Zhengxing. Wang Zhengxing, a former officer in a field unit of the People’s Liberation Army, whose WeChat official account is called "This is War", WeChat ID: xiaoxiaongchumo 123, welcome to pay attention. )

Editor-in-Chief: Gu Wanquan

Author: Li Ting, a lookout think tank

Text Editor: Fang Ying

Title map source: Looking at the think tank

Photo Editor: Zhu Ying

This year, the pension increase began to land, and Shanghai has taken the lead in issuing it.

　　BEIJING, Beijing, May 9 (Reporter Li Jinlei) This year’s pension increase began to land. At present, Shanghai has taken the lead in announcing the pension adjustment plan, which was issued in place on May 5. According to the requirements of the Ministry of Human Resources and Social Security, all localities should report the adjustment plan to the Ministry of Human Resources and Social Security and the Ministry of Finance for approval before May 31, and then promptly organize and implement it, and distribute the adjusted and increased basic pension to retirees as soon as possible.

　　Shanghai pension has been paid in place on May 5th.

　　The Ministry of Human Resources and Social Security and the Ministry of Finance issued a notice in mid-April, clarifying that the basic pension level for retirees of enterprises, institutions and institutions will be adjusted from January 1, 2017, with an overall increase of about 5.5%.

　　The reporter from Zhongxin. com noticed that soon after, Shanghai took the lead in announcing the adjustment plan, proposing to increase pensions for enterprise retirees, former town insurance pensioners and urban and rural residents’ pensioners from January this year, and distribute them in place on May 5.

　　According to the specific adjustment measures announced by Shanghai, the first is to increase 60 yuan in a unified way; The second is to increase the 2.5 yuan every one year according to my occupational insurance payment period (including deemed payment period); The third is an increase of 2.5% based on my basic pension in December 2016.

　　At the same time, from January 2017, Shanghai will adjust the basic pension standard for urban and rural residential insurance, and increase the pension 100 yuan per person per month. After adjustment, the basic pension standard for urban and rural residential insurance will be 850 yuan per person per month.

　　Pensions for senior retirees have gone up much.

　　According to the requirements of the Ministry of Human Resources and Social Security, the basic pension for retirees is adjusted by combining quota adjustment, hook adjustment and appropriate inclination. For senior retirees and retirees from enterprises in hard and remote areas, the adjustment level can be appropriately improved.

　　In other words, the pensions of senior retirees and retirees from enterprises in hard and remote areas can increase a little, which is also reflected in the pension adjustment in Shanghai.

　　In order to show concern for the elderly, this year, Shanghai will continue to add 20 yuan to the elderly retirees who are 65 years old for men and 60 years old for women by the end of 2016.

　　A case study published in Shanghai shows that Ms. Wang, an enterprise retiree, is 72 years old this year. In December last year, her monthly pension was 3,700 yuan, and she worked for 33 years before retirement. The criteria for her to increase her pension this time are: increasing 60 yuan by a fixed amount; The payment period of occupational insurance can be increased by 82.5 yuan; It can be increased by 92.5 yuan by 2.5% linked to my pension. In addition, she can also enjoy the tilt of senior citizens to increase 20 yuan. In total, Ms. Wang can increase 255 yuan this time.

　　All localities should implement it before May 31st for approval.

　　Shanghai has taken the lead in raising pensions. How is the progress in other regions? According to the requirements of the Ministry of Human Resources and Social Security, all regions should formulate specific implementation plans in accordance with the unified deployment of the State Council and the actual situation in the region, reasonably determine the adjustment level and adjustment methods, and make careful arrangements for the organization and leadership, work progress and financial guarantee of pension adjustment.

　　According to the notice, all regions should submit it to the Ministry of Human Resources and Social Security and the Ministry of Finance for approval before May 31, 2017, and then organize the implementation.

　　The notice also made it clear that all regions should strictly follow the implementation plans approved by the two ministries, put all adjustment policies in place, and should not raise the adjustment level or break through the adjustment policies on their own. Areas that raise the adjustment level by themselves will be criticized and accountable, and the central financial subsidy funds will be deducted accordingly. (End)

Xuzhou Asian Dragon price reduction news! The highest profit 40,000, discounts wait for no one

Welcome to the Autohome Xuzhou preferential promotion channel to bring you the latest car market trends. At present, the high-profile Toyota is conducting a grand price reduction activity here, aiming to give back consumer support. It is reported that the Asian Dragon model enjoys the highest discount margin of 40,000 yuan in the Xuzhou market, making the already well-received model more accessible to the people. The minimum starting price has been adjusted to 159,800 yuan, which undoubtedly provides a very attractive car purchase opportunity for car buyers. If you are interested in the Asian Dragon, you may wish to click "Check the car price" in the quotation form to hurry up and get more favorable prices and car purchase policies.

徐州亚洲龙降价消息！最高让利4万，优惠不等人

The exterior design of the Toyota Asian Dragon draws on the elegance and power of the family, showing a unique modern atmosphere. The front face features a signature large air intake grille, and the sharp LED headlights give the vehicle a confident and dynamic visual impact. The overall style is atmospheric and stable, with smooth lines, blending Toyota’s exquisite craftsmanship and sporty aesthetics, showing the perfect fusion of luxury and technology. The profile design on the side of the body further enhances its dynamic posture, giving the overall feeling of both modern and advanced.

徐州亚洲龙降价消息！最高让利4万，优惠不等人

The Asian Dragon attracts the eye with its elegant body design and streamlined side profile. The body size is 4990mm x 1850mm x 1450mm, and the wheelbase reaches 2870mm, showing a spacious and coordinated body proportions. The front and rear wheel tracks are 1595mm and 1605mm respectively, ensuring solid driving stability. The tire size is 215/55 R17, and it is paired with a unique wheel design, which not only enhances the visual impact, but also further enhances the driving performance and comfort.

徐州亚洲龙降价消息！最高让利4万，优惠不等人

The interior design of the Asian Dragon pays attention to detail and comfort, and highlights the luxury texture in a simple and elegant style. The spacious interior space is equipped with a delicate plastic steering wheel, which provides a good grip and ease of operation. The 10.25-inch central control screen stands in front of the driver, which is clear and easy to read, and integrates rich multimedia functions. The seats are made of fabric material, which combines comfort and durability. The main and passenger seats support multi-directional adjustment, including front and rear, backrest and high and low, to meet the needs of different drivers. The configuration of USB and Type-C interfaces is comprehensive, providing passengers with convenient charging and entertainment experience. Overall, the Asian Dragon interior is designed to create an interior environment that is both practical and comfortable for passengers.

徐州亚洲龙降价消息！最高让利4万，优惠不等人

For the Asian Dragon, it is equipped with a 2.0L naturally aspirated engine capable of outputting a maximum power of 127 kilowatts and 206 Nm of peak torque. It is matched with a CVT continuously variable transmission, which provides an analog 10-gear shift option to ensure smooth power transmission and fuel economy.

Summarizing the owner’s evaluation, the Asian Dragon’s matrix mid-net won his admiration for its atmosphere and sense of technology. The sunroof provides superior transparency, and the black exterior highlights a mature and stable temperament. The body lines are smooth, and the wheel design is both beautiful and sporty. The minimalist design of the rear of the car is perfectly integrated with the overall style, showing a high sense of unity. These characteristics undoubtedly make the Asian Dragon leave a deep impression on the owner both visually and experientially.

The People’s Daily signed an exclusive interview manuscript： Authoritative people talk about the current economy of China.

　　Xinhua News Agency, Beijing, May 9 th, People’s Daily signed an exclusive interview on May 9 th: Ask the general trend in the first quarter of the opening season — — Authoritative personages talk about the current economy of China.

　　People’s Daily reporter Gong Wen Xu Zhifeng Wu Qiuyu

　　This year is the decisive stage of building a well-off society in an all-round way and the first year of the "Thirteenth Five-Year Plan", and it is also a crucial year to promote structural reform on the supply side. In the first quarter, facing the complicated domestic and international situation, China achieved a good start in economic development, structural optimization and improvement of people’s livelihood, and at the same time faced a series of deep-seated contradictions and problems. What do you think and do about China’s economy in adjustment? Recently, our reporter once again interviewed an authoritative person exclusively, taking the pulse for China’s economic consultation.

　　1. What do you think of the economic situation?

　　The overall situation of economic operation is in line with expectations, and some highlights are better than expectations. However, the inherent contradictions in economic operation have not been alleviated, and some new problems have exceeded expectations. It is difficult to describe it with simple concepts such as "getting a good start" and "Xiaoyangchun"

　　Comprehensive judgment shows that China’s economic operation cannot be U-shaped, let alone V-shaped, but L-shaped. This L-shape is a stage, not a year or two.

　　"Take a step back" means "take two steps forward". China’s economy has sufficient potential, strong resilience and large room for maneuver. Even if it is not stimulated, the speed will not drop much.

　　Don’t be happy about the recovery of some economic indicators; Don’t panic if some economic indicators go down.

　　Q: In the first quarter of this year, China’s GDP increased by 6.7% year-on-year, which was still in a reasonable range, better than market expectations. At the same time, some other economic indicators are also obviously warm. Some people think that China’s economy has achieved a "good start", others think that it has entered a "small spring", and some optimists think that China’s economy has bottomed out and will show a U-shaped reversal. Does this mean that the general trend of economic development has changed? What’s your judgment on the short-term and medium-and long-term trend of China’s economy?

　　Authority: On the whole, the economic situation started smoothly this year. The overall situation of economic operation is in line with expectations, and some highlights are better than expectations. However, the inherent contradictions in economic operation have not been alleviated, and some new problems have exceeded expectations. Therefore, it is difficult to describe it with simple concepts such as "opening the door" and "Xiaoyangchun". What do you think? We should stick to the two-point theory or look at it in combination with the development stage and international background.

　　Judging from the situation in the first quarter, we hope that the stable aspects have stabilized, and some even have an unexpected rebound. In the first quarter, GDP increased by 6.7%, the employment situation was generally stable, and residents’ income grew steadily. Economic and financial risks are generally controllable and the overall social situation is stable. The prices of some industrial products have rebounded, and the benefits of industrial enterprises have turned from falling to rising; Investment in fixed assets has accelerated, and new projects have increased substantially; The real estate market is booming in supply and marketing, and destocking has obviously accelerated.

　　We have also made new progress in the areas we hope to advance. The proportion of service industry continues to increase, new models and new formats are emerging, some products with high added value and high technology content are growing rapidly, residents’ consumption is escalating, domestic tourism is booming during the May 1 holiday, and the Yangtze River Delta and Pearl River Delta regions actively adapt to the new normal, pay attention to demand analysis, pursue innovation and quality and efficiency, and strengthen the stability of economic growth. In particular, the awareness of the importance of supply-side structural reform in various regions and departments has been continuously improved, and the work has been actively carried out in accordance with the requirements of the central authorities, and the results are gradually emerging.

　　However, it is undeniable that the inherent contradictions we are facing have not been fundamentally solved, and some new problems have also been exposed. The foundation of "stability" still mainly depends on the "old method", that is, investment-driven, and the pressure of fiscal balance in some areas is greater, and the probability of economic risks is rising. In particular, the investment of private enterprises has fallen sharply, and the risk points such as real estate bubble, excess capacity, non-performing loans, local debt, stock market, foreign exchange market, bond market and illegal fund-raising have increased. In some areas with low degree of marketization, low-end industries and single structure, the downward pressure on the economy is still increasing, the employment problem is prominent, and social contradictions have intensified. Therefore, when the main contradiction is structural rather than cyclical, "progress" is the foundation of "stability". "Advancing" means solving the supply-side structural and institutional problems in economic operation, which takes time, and it is still in its infancy, and the new impetus can’t afford to take the lead.

　　Comprehensive judgment shows that China’s economic operation cannot be U-shaped, let alone V-shaped, but L-shaped.

　　I want to emphasize that this L-shape is a stage, not one or two years. In the next few years, it is difficult to fundamentally change the pattern of low total demand and overcapacity. It is impossible for economic growth to continue to rise and achieve high growth for several years once it picks up. "Take a step back" means "take two steps forward". We are full of confidence in China’s development prospects. China’s economy has sufficient potential, strong resilience and large room for manoeuvre. Even if it is not stimulated, its speed will not drop much. In this regard, we must internalize in the heart and externalize in the line. Don’t be happy about the recovery of some economic indicators; Don’t panic if some economic indicators go down.

　　Differentiation is the necessity of economic development. Some resources began to look for new places, which led to innovation; Some of them are slow, and they are still waiting in the same place, counting on when "feng shui turns to my house"

　　Under the new normal, we need to optimize the allocation of resources, foster new impetus and form a new structure, which means that the sooner the differentiation, the better.

　　Whether it is a region, an industry or an enterprise, there are always some people who get the benefits of "eight" in the differentiation of "two-eighth law", stand out and have a bright future.

　　Q: While the economy is picking up, we also notice that the current trend of economic operation differentiation is becoming more and more obvious, and the eastern coastal areas have a strong momentum of economic stabilization and recovery. However, the economies of some resource-based provinces in the northeast and central and western regions are still relatively difficult, and foreign power is called "two worlds". What signal does this trend differentiation convey?

　　Authority: Differentiation is the necessity of economic development.

　　Under the condition of market economy, resources tend to be concentrated in high-yield areas, and there is a trend of industrial isomorphism. After a period of time, overcapacity will be formed, excessive competition will occur, and excess profits will disappear. At this time, some resources began to look for new places, which produced innovation; Some of them are relatively slow, and they still stay in the same place and wait for it, counting on when "feng shui will take turns to come to my house". The differentiation trend formed by these two situations is due to the law.

　　Under the new normal, we need to optimize the allocation of resources, foster new impetus and form a new structure, which means that the sooner the differentiation, the better. Whether it is a region, an industry or an enterprise, there are always some people who get the benefits of "eight" in the differentiation of "two-eighth law", stand out and have a bright future. Some of them have suffered, but they have also learned a lesson and know what to do next. I don’t think it’s a bad thing.

　　Since the reform and opening up, China’s economy has begun to accelerate its differentiation. In this process, a number of dynamic regions, competitive industrial enterprises and well-known brands have emerged. After the international financial crisis, the world economic differentiation accelerated, China entered a new normal, and the domestic economic differentiation further intensified. Last year, when analyzing the economic situation in the first quarter, the central government pointed out that those who actively adapt to the new normal and attach importance to innovation and quality and efficiency have a better development trend; On the contrary, the pressure is relatively high. This year, this trend is still continuing, even intensifying, and it is indeed "a few happy families and a few worried families". In the foreseeable future, in the process of economic differentiation, more dynamic regions, industries and enterprises with more international competitiveness will emerge in China, but the life of some regions, industries and enterprises will become more and more difficult. It is better to work hard than to endure hardships. Now the cadres and masses in these areas, industries and enterprises are abandoning their illusions, striving for self-reliance, actively promoting reform and innovation, and striving to catch up.

Violent demonstrations triggered by the shooting of teenagers by French police escalated and 150 people were arrested overnight.

　　French police recently shot and killed a teenager who was driving, which triggered a large-scale protest demonstration. On the evening of 28th local time, violent demonstrations took place in many places in France. Protesters clashed with security forces and 150 people were arrested.

　　According to France News 24, French police shot and killed a 17-year-old boy named Nell on the 27th. The police said Nell refused to stop and threatened to collide, but the content shown in the live video was different from the police’s statement, and the motive of the police involved in the shooting was questioned. This incident has once again triggered a debate in the country about the police’s law enforcement strategy. On the 27th and 28th, protests and demonstrations against this incident gradually spread from Paris and its surrounding areas to Toulouse, Dijon, Lyon and other cities. In Haute Seine province, where the shooting happened, violent demonstrations took place on the 28th, and masked black protesters sprayed fireworks and firecrackers at the security forces. In the northeast of Paris, police fired flash bombs to disperse protesters who burned garbage, while demonstrators threw bottles at the police.

　　法国警方对法新社称，塞纳-圣但尼省也出现暴力示威，汽车、商店和图书馆被抗议者纵火，商店被抢劫，当地警察局遭到袭击，市政厅遭到破坏。

　　6月28日，大约2000名防暴警察被部署到巴黎及其周边郊区，法国内政部长达尔马宁表示，当晚已有150人被捕。法国政府发言人维兰在接受法媒采访时说，骚乱活动“不是为了治愈或伸张正义，而是在攻击我们的共和国。”

　　法国总统马克龙28日对此事做出回应，称内尔被枪杀一事“不可原谅”。马克龙和几位政府部长都呼吁民众保持冷静。英国广播公司（BBC）称，截至28日晚，没有迹象表明总统及政府官员的呼吁发挥作用。

How to create 1 million new jobs for disabled people in three years？ This action plan gives the answer.

Beijing, April 14 (Reporter Jing Wong) Employment is of great significance to the disabled, which is not only the main way for them to solve their survival problems, but also an important way for them to gain social recognition, realize their self-worth and integrate into society. Recently, the General Office of the State Council issued the "Three-year Action Plan for Promoting the Employment of Disabled Persons (2022-2024)" (hereinafter referred to as the "Action Plan"), which made arrangements for realizing the employment goal of disabled persons in the "Tenth Five-Year Plan" period.

The reporter found out that the Action Plan has made many breakthroughs in promoting the employment of the disabled, including detailed measures taken by organs, institutions and state-owned enterprises to take the lead in arranging the employment of the disabled. "On the whole, the problem of employment difficulties and low quality of employment for disabled people is still outstanding." Yang Lixiong, vice president and professor of the Institute for the Development of Disabled Persons of Renmin University of China, said that the introduction of the Action Plan under this background is of great significance to promoting the employment of disabled persons.

Data Map: On April 8, 2021, in the Social Welfare Center of Feidong County, Hefei City, Anhui Province, the students of the disabled moxibustion training class were practicing the basic skills of moxibustion and arm strength and wrist strength with iron bars (Source: CFP).

Current situation: There are still more than 8 million disabled people with employment age who have not achieved employment.

At present, the employment of disabled people has entered a new stage of development. Cheng Kai, vice chairman of China Disabled Persons’ Federation, said that employment is the key to consolidate and expand the achievements of poverty alleviation for disabled people, improve their lives and help them move towards common prosperity.

Therefore, this Action Plan proposes: from 2022 to 2024, a total of 1 million people with disabilities will be employed in urban and rural areas across the country, the employment and entrepreneurship ability of disabled people will continue to improve, the employment rights and interests of disabled people will be better protected, and a good social environment for understanding, caring and supporting disabled people’s employment and entrepreneurship will be promoted.

In fact, the proposal of this goal has long been arranged.

The 14th Five-Year Plan for the Protection and Development of Disabled Persons, published in July 2021, put forward specific quantitative targets in the form of the State Council document for the first time, and made it clear that by 2025, party and government organs at the provincial, prefectural and municipal levels with more than 50 employees will arrange at least one disabled person, and institutions with more than 67 employees (except primary and secondary schools and kindergartens) will arrange at least one disabled person. At the same time, it is emphasized that by 2025, a multi-form employment support system for the disabled will be basically formed, and the disabled will achieve full and high-quality employment.

Now, there are still three years from this point in time, and the Action Plan has come into being.

However, it is quite challenging to accomplish the above-mentioned goal of "creating one million jobs in three years". "In particular, there are still more than 8 million disabled people with employment age who have not achieved employment, of which severely disabled people, mentally and mentally disabled people, and disabled people with junior high school education or below account for the vast majority." On 13th, Yu Jiadong, Vice Minister of Ministry of Human Resources and Social Security, said at the deployment meeting of the three-year action to promote the employment of the disabled.

According to the reporter’s understanding, even the disabled who have achieved employment are mainly concentrated in the secondary labor market, showing the employment characteristics of "two lows and two differences", that is, the career threshold is low and the salary level is low; Poor labor protection and poor employment stability. Yang Lixiong said that according to the data of the China Disabled Persons’ Federation, from 2016 to 2020, the number of people with disabilities in concentrated employment and the number of people engaged in "planting, raising and adding" in rural areas decreased year by year, while the number of people in proportional employment, public welfare and auxiliary employment increased slightly, while the number of flexible employees (including entrepreneurship, individual employment, community employment, home employment, etc.) rose rapidly, and now it has occupied a large proportion of the disabled employees.

Breakthrough: Require government agencies, institutions and state-owned enterprises to take the lead in arranging employment for the disabled.

The reporter noted that in the Action Plan to promote the employment of the disabled, it is also proposed that ten specific actions will be implemented within three years, and the Ministry of Industry and Information Technology, the Ministry of Human Resources and Social Security and other departments also made work arrangements for this on the 13th. "To achieve the goal of the action plan, we first require government agencies, institutions and state-owned enterprises to take the lead in arranging employment for the disabled. This is not only an important way, but also a strong demonstration and leading role." Cheng Kai said.

In the nearly 5,000-word "Action Plan", the first part details the measures taken by organs, institutions and state-owned enterprises to take the lead in arranging employment for the disabled. These measures include: establishing a publicity system for disabled employment units; Incorporate state-owned enterprises’ placement of disabled people into corporate social responsibility reports; A certain proportion of newly-added community public service points will be reserved to arrange employment for the disabled, and the requirements for the number and spacing of tobacco products retail points will be appropriately relaxed.

In view of the main difficulties and problems in the employment of the disabled, in the process of formulating the Action Plan, it was decided that the focus would no longer be on the introduction of new support policies, but the implementation of policies would be the key, and efforts would be made to concretize and act the support policies, increase the operability of various policies, and at the same time, increase the publicity of policies, and clarify various guarantee conditions for policy implementation.

In addition, in recent years, private enterprises have taken the lead in the new employment pattern, forming a number of head enterprises, which have great potential advantages in attracting the employment of disabled people. To this end, the "Action Plan" will include "private enterprises helping the disabled to find jobs" as one of the ten measures, organize new employment forms such as head platforms, e-commerce and express delivery, and recruit disabled people in a targeted manner; At the same time, the government has strengthened the policy support for private enterprises to resettle the disabled, and given more support to the disabled in platform employment and self-employment.

Cheng Kai explained to reporters that the above measures will not only help improve the enthusiasm of private enterprises to attract the employment of the disabled, but also stimulate the entrepreneurial motivation of the disabled and expand the employment channels for the disabled.

Focus: Develop new forms of employment for the blind through multiple channels according to special needs.

In real life, the employment difficulties of different types or groups of disabilities are different. It is worth mentioning that the Action Plan also puts forward personalized support measures for the special needs of key employment groups of the disabled.

For the disabled with employment difficulties, it is required that the "Sunshine Home", "Home for the Disabled" care institutions for the disabled and vocational rehabilitation institutions for the disabled established in various places carry out auxiliary employment; For rural disabled people, measures such as supporting employment assistance workshops and employment bases for rural disabled people, carrying out practical technical training in rural areas, cooperation between the east and the west, and fixed-point assistance from the central unit are taken to improve the employment quality of disabled people.

For disabled college students, through the establishment of "one person, one policy" employment service account and the development of "one-on-one" accurate service, the employment ratio of disabled people will be improved; We will implement massage for the blind to promote employment, develop new forms of employment for the blind through multiple channels, and improve the employment level of the blind as a whole.

Li Fei, Minister of Social Services of the All-China Federation of Industry and Commerce, said that next, private educational institutions should be encouraged to develop special employment training programs for the disabled in line with market demand. Encourage private vocational colleges and private enterprises to build and share public training bases, expand the training platform for disabled employees, and continuously expand the coverage of training for disabled employees.

Wang Peng, first-class inspector of Information and Communication Administration Bureau of the Ministry of Industry and Information Technology, said that the communication administrations of the provincial industrial and information authorities should guide platforms, enterprises and e-commerce companies with the ability and conditions to implement the requirements of the Action Plan in light of local conditions, and focus on developing special employment channels to directly provide jobs for the disabled. For disabled people who are employed and start businesses on the platform, the fees for joining and value-added services should be appropriately reduced to reduce the burden of employment and start businesses for disabled people.

＂Tariffs make America stronger!＂ American people： ＂He lied!＂

　　The pictures in this article are all sweet aftertaste WeChat WeChat official account pictures.

　　Since last year, the United States has launched a "301 investigation", frequently waving a big stick to increase tariffs, and continuously escalating trade frictions. Recently, it has ignored the hard-won achievements of the negotiating teams of the two sides for several months, and suddenly threw out a tariff list of 200 billion or even 300 billion US dollars again, which has seriously frustrated the economic and trade relations between the two countries. It has also allowed the US government to whitewash its hegemony with "civilization" and block exchanges with paranoia to curb the development of other countries to reflect its true face of progress.

　　But the U.S. government may not have thought:

　　The more deliberately making things difficult, the more China’s economy refuses to bow;

　　The more extreme pressure, the more China people will gather together;

　　The more he becomes angry from embarrassment and tries to confuse us, the more Chinese insists that Castle Peak will not relax and try to do his own thing.

　　Borrow a comment from a netizen: "It’s 2019, not 1919."

　　Hard-core broadcast of News Network, No Challenge Can Stop China’s Progress, and other heroic articles are repeated, "Talk, yes! Fight, accompany! Bullying, delusion! " While the morale is greatly boosted, we should also pay attention to keeping a clear head, and treat the American government and people differently from each other realistically.

　　First, the trapped American people are also victims.

　　The US government insists on provoking a trade war and insists that "tariffs bring considerable wealth to the United States" and "make the United States stronger", but where does this "wealth" come from?

　　Wool comes from sheep, and it is American farmers, enterprises, workers and ordinary consumers who pay the bill.

　　Look at the comments on Twitter and listen to these helpless complaints:

　　"Increasing tariffs will hurt Wall Street, Madison Avenue and the business of ordinary people."

　　"I am an American who owns a small business. For my business, some key commodities must be made in China and can never be produced in the United States. China didn’t pay anything, I paid those duties! You have imposed huge taxes on American businesses! You are killing free trade! "

　　"People with money and power never want to listen to the voices of small business owners!"

　　In recent days, u.s.-china business council, American Information Technology Industry Association, Consumer Technology Association, Clothing, Footwear and Socks Industry Association and many other industry associations have issued statements in succession, opposing the imposition of tariffs by the United States and Canada and urging the US-China economic and trade negotiations to return to the normal track as soon as possible.

　　But the US government’s response to this is selective blindness — — Of course, they didn’t forget to promise to buy more soybeans from American farmers with the tariff money from American people’s wallets, and use the remaining money for construction and charity.

　　Second, the China market is still a hot spot for American companies.

　　"The door to China’s opening will only get wider and wider".

　　With the continuous improvement of China’s infrastructure, the continuous optimization of the business environment and the promulgation of the Foreign Investment Law, more foreign investors hope to get more opportunities to participate in the China market, a large part of which comes from the United States. While taking the China economic development express to realize their own profits, they also made a lot of contributions to China’s economy.

　　In January this year, according to the American Chamber of Commerce in China, which attended the "2019 National Conference for Foreign Businessmen", the total investment of American enterprises in China was about 300 billion US dollars. Under the Sino-US trade dispute, three quarters of American enterprises were negatively affected by high tariffs. In fact, the American Chamber of Commerce in Shanghai revealed in October last year that only 3% of Chinese and American enterprises were considering leaving China after the United States formally imposed a tariff of $200 billion on China.

　　On April 17th, the American Chamber of Commerce in China released the annual white paper "American Enterprises in China in 2019", which showed that:

　　98% of American companies surveyed said that they would continue to explore the China market, and believed that there were important opportunities in the growing China market.

　　Nearly 42% of American companies surveyed said that China was the top three investment destination, an increase of 5 percentage points over 2017. Among them, one fifth of enterprises listed China as the most important investment location.

　　38% of American companies surveyed said that the investment environment in China is improving.

　　The attitude of American enterprises engaged in technology and R&D-intensive industries to invest in China has changed the most: in 2017, only 51% of enterprises in related industries listed China as the top three investment destinations, while in 2018, the number jumped to 63%.

　　Just like the theme of the white paper conference, Bridging The Gap (bridging the communication "deficit"), for American enterprises, the increasingly open China market welcomes them, and they cannot do without the broad prospects brought by China. Communication, not confrontation, is the key to solving the problem. Under the banner of "Revitalizing Made in America", the US government always encourages all American enterprises to move back. These "dry goods" are often brushed aside or even mentioned.

　　If it’s really for domestic enterprises, why make such a bad decision?

　　Third, non-governmental exchanges are the source of strength for Sino-US relations.

　　According to public reports, in the "China-US Tourism Year" in 2016, an average of 14,000 people traveled between China and the United States every day, taking off and landing every 17 minutes, 5,000 China tourists visited the United States, and 1,000 American tourists visited the water towns in the south of the Yangtze River and played flash … … These are all activities of the year.

　　Frequent people-to-people exchanges can obviously be the propeller of the relationship between the two countries, but the government’s deliberate obstacles can certainly reverse the results:

　　According to a poll conducted by the Pew Research Center in April 2017, from 2016 to 2017, Americans’ goodwill towards China improved by 7%; In 2018, when the US government deliberately provoked a trade war, this figure dropped by 6% in the same period.

　　Type "China" in the American version of "Zhihu" Quora, and you will be amazed at the popularity of this theme.

　　Why do so many people care about China and Chinese?

　　Why do people still ask, "Is there electricity in China? When did China have electricity? " Such a ridiculous question?

　　On the one hand, there are more and more people interested in China all over the world (including Americans, of course), on the other hand, "China" is still too isolated in the minds of many people who have never experienced it.

　　Prejudice often comes from ignorance.

　　As Fei Zhengqing, an American historian, wrote in his book America and China, "Our relationship with China needs more and more understanding in this respect, not less understanding … … This is the only way for us to face the primary interests of mankind together. "

　　If some people in the US government, starting from the Cold War mentality, want to artificially restrict the cultural exchanges between Chinese and American people, we must do the opposite, open our arms and welcome young Americans to study in China, American scholars to visit and investigate here, and American people to take a walk and have a look in China (using China’s electricity).

　　China and the United States formally established diplomatic relations in 1979, and "ping pong diplomacy" can be said to be a unique stroke. After 40 years of ups and downs, all-round exchanges between China and the United States have expanded rapidly and taken root in various fields. An American government and a handful of American politicians want to pull back the wheel of history, but in the end it can only be proved in vain.

　　tag

　　The history of China, up and down five thousand years — —

　　It is precisely because of the convergence of every trickle that the calm sea can be achieved;

　　It is precisely because of the broad mind of all rivers that we are not afraid of waves, clouds, deep currents and undercurrents;

　　It is precisely because of the world outlook of "harmony but difference" that we can have the aesthetic ability of "beauty and beauty together"

　　If this is just a farce that we want to perform unilaterally, we will let those who want to perform toss and turn.

　　If this is still a well-prepared long-term battle, we should unite all forces that can be United and distinguish between friends and enemies.

　　(The original title is "Tariffs make America stronger!" American people: "He lied!" 》）

Yellow flood warning issued by Hydrology Bureau of Yellow River Water Conservancy Commission

　　According to the website of Hydrological Information Forecasting Center of Ministry of Water Resources,The Hydrological Bureau of the Yellow River Conservancy Commission upgraded and issued a yellow flood warning at 8: 10 on October 5, 2021:It is estimated that the flow of Hua County Hydrological Station in Weihe River will reach 4,000 cubic meters per second on October 6. According to the Management Measures for the Release of Yellow River Hydrological Warning, the lower reaches of Weihe River will reach the yellow warning standard for floods.

　　The Hydrological Bureau of the Yellow River Conservancy Commission issued a blue flood warning at 7: 30 on October 5, 2021:It is estimated that the flow rate of Hua County Hydrological Station in Weihe River will reach 2,500 cubic meters per second around 12: 00 on the 5th. According to the Management Measures for Early Warning of Yellow River Regime, the lower reaches of Weihe River will reach the blue warning standard for flood.

　　The Hydrological Bureau of the Yellow River Conservancy Commission continued to issue a blue flood warning at 8: 10 on October 5, 2021:The Yellow River Huayuankou Hydrological Station has a flow of 4,850 cubic meters per second at 8: 00 on the 5th. According to the Measures for the Administration of Early Warning of Yellow River Regime, the main reach of the lower Yellow River has reached the blue warning standard for floods. Please pay close attention to the changes of rain conditions by all relevant units along the river and the public, and do a good job in flood prevention, risk avoidance and disaster reduction in time.

　　Scope of influence:

　　Shandong province:Jinan, Zibo, Dongying, Jining, Dezhou, Liaocheng, Binzhou and Heze.

　　Henan province:Zhengzhou, Kaifeng, Xinxiang and Puyang.

　　(Headquarters reporter Tian Meng)

＂Wish-making＂ production opens up a new ＂business road＂ for Yangzhou plush toy industry with live broadcast room

Yangzhou City, Jiangsu Province is a famous "plush toy and gift capital of China". After decades of development, Yangzhou plush toy industry belt has absorbed hundreds of thousands of employees and registered nearly 2,000 enterprises, large and small.
However, with the changes of the trade environment and consumer market, the industrial model based on foreign trade processing can’t meet the requirements of the domestic demand market gradually, and the problems such as lack of independent design, lack of keen market perception, lack of flexible production and high inventory restrict the sustainable development of Yangzhou plush toy industrial belt. "Yangzhou has been short of well-known toy brands for decades. Everyone is a factory that makes stuffed bears and stuffed rabbits. I don’t know what consumers want." Xiao Shuai, the founder of Yangzhou Pinai Toys, said, "It was not until I started to broadcast live that the road from design to brand to sales was smooth."
Nowadays, the commercial road in the toy live broadcast room is smoother than the waterway in Yangzhou. The plush toy manufacturers in Yangzhou have realized more direct interaction with consumers through short videos and live broadcasts, and they are more sensitive to market demand. Many businesses have even developed "explosive" plush toys and cartoon images with sales exceeding one million, exploring a new growth path for Yangzhou plush toy industry belt.
Plush toys have sold the feeling of "having a holiday every day"
Xiaoshuai has ten years of experience in the plush toy industry. In his view, plush toys have experienced a development process from "improper eating and wearing" in the eyes of consumers to "gifts" on holidays, and then to the daily consumer goods of the public. However, the domestic plush toy industry as a whole lacks brand awareness and the sales volume fluctuates greatly.
"I have been doing traditional e-commerce channels before, and the fluctuations in the off-peak season are particularly obvious, and the inventory pressure is great. In addition, plush toys have a scale effect in traditional e-commerce. Compared with international brands, the marketing and sales costs of our small start-up brands are much higher, and the living space is greatly compressed. " Xiao Shuai introduced.
At the end of 2020, Xiao Shuai visited Jiangsu, Zhejiang, Hebei and other places, and found that his peers began to sell products through live broadcast channels such as Tik Tok e-commerce, and decided to take the team to transform and test the water live broadcast. To Xiao Shuai’s surprise, after only two months of operation, Xiao Shuai’s brand ushered in an outbreak: "The sales of live broadcasts on weekdays exceeded the sales of previous major festivals. We joked that there is a feeling of festivals every day."
Legend: The anchor introduces the products in @ Pinai Toys Live Room.
Xiao Shuai found that the original products designed by his team are more likely to get attention and become "explosive products" in Tik Tok e-commerce: "The traditional channel is that consumers need to know that this product is interesting first, and look for it themselves, and the existing products and brands on the market are more likely to get attention. However, Tik Tok’s interest in e-commerce is that I take the initiative to tell consumers that this product is fun, how to play, the marketing cost and cycle of launching new products are lower, and we dare to develop novel and innovative products. "
Xiaoshuai has now formed a set of more efficient development links with the help of Tik Tok e-commerce: after designing and developing a new product, he first interacts with consumers in the live broadcast of Tik Tok to collect feedback from consumers, and if the feedback is good, he will immediately put it into production, basically achieving a cycle from drawings to products in two to three days. "In the past, there may be two or three new products every month, because it takes a month or two to know the market reaction when new products are put on the shelves. If the reaction is not good, it can only become inventory. Now that the cost of testing and marketing has been reduced, we put more than 100 new models on the shelves last year, and we basically achieved rapid feedback. " Xiao Shuai said.
Through the live interest e-commerce and quick feedback mechanism, Xiaoshuai also successfully developed a "35-year-old customer base". "The cost of opening up new groups before was too high to try easily. Now plush toys are becoming more and more household items. We have opened a new account for people around the age of 35, and the products are more warm at home. A rabbit toy with a crooked head in the New Year has a general test effect in the original customer base, but it is very popular with the 35-year-old customer base. After it was put on the shelves, it sold more than 30,000 pieces. "
Connect with consumers from products to emotions.
"What is the experience of owning the DuDu Miao family at the age of 22?" "Today, I will arrange a small skirt for my toot-toot!"
By opening all kinds of social media, we can find that the "DuDu Meow" plush toy designed by Yangzhou Este Crafts Factory is as popular as popular stars among students. In addition to exchanging ideas about the styles and decorations of DuDu Meow, there are also fans sharing their own extended works such as cartoons featuring DuDu Meow. For the explosion of DuDu Miao, Tiger, the relevant person in charge of Este, believes that this is inevitable after the distance with consumers is narrowed through live broadcast.
Tiger, who is an animator, is naturally sensitive to the cartoon IP image. After joining the plush toy industry, he has been looking for an opportunity to make an IP cartoon image. In 2019, I heard from my friends in the same industry that Tik Tok accumulated fans quickly, which could also drive sales. Tiger opened Estelle’s Tik Tok account, and accumulated more than 200,000 fans in two years. Tiger found that consumer preferences obtained through live broadcast are more timely and accurate than data analysis. After two years of preparation, in 2022, DuDu Miao was born in the form of co-creation with fans.
Legend: The designer adjusts the design draft in real time according to the feedback of Tik Tok live broadcast of @ 京京京京京京京京京京京.
"At first, I didn’t expect DuDu Meow to be so popular. I only made three colors, or I added matcha color at the suggestion of fans during the live broadcast. This suggestion alone helped increase the sales of hundreds of thousands. In the past, consumers really liked something, but we actually looked at it in the fog. Now we can both give something more specific. For example, consumers say that they like to watch DuDu Cat bathe in the sun in our short video, which is particularly anthropomorphic and companionship. Consumers will also have more interaction with us, such as matching background music to DuDu Cat, drawing wallpaper, shooting vlog, etc., which has generated more emotional connections from product sales. After gaining the recognition and trust of consumers, the repurchase rate has also become very high. " Tiger said.
In 2022, only one account of Estelle in Tik Tok e-commerce company sold more than 2.3 million toots and meows. Tiger revealed that DuDu Miao is planning to make co-branded cartoons with other IPS and develop peripheral products such as blind boxes and household necessities: "In fact, the domestic consumer market has already had the soil for the birth of cultural companies such as American Disney and Japanese Sanrio. We communicated with fans live, and found that this group of consumers in’ Z Times’ have a special recognition of China culture. We will also develop more new products by combining traditional cultural elements such as Shan Hai Jing. When communicating with consumers, we will find that the aesthetics of plush toys at home and abroad are very different, but this aesthetic demand has no channels and funds to explore and meet in the past. "
A man called "the wishing pool" by consumers.
"Everyone called me’ Brother Chi’ in the live broadcast, saying that I am more spiritual than the wishing pool, and I will make whatever I want. When I said that I wanted a shark riding a horse, I made a doll with a shark riding a big horse and said that I had a’ social fear’. I made a combination of snakes and dinosaurs’ snake fear’. " Liu Fengming, the person in charge of Youqu Youpin, happily shared his new nickname on e-commerce in Tik Tok.
The nickname "Brother Chi" is not in name only. When you open the Tik Tok account of Youqu Youpin, many short videos make people smile: "Shark Banana" is homophonic for "coquetry", which is a combination of a puppet shark and banana skin, and "turtle honey" is homophonic for "girlfriends", which is a big plush turtle shell that friends can wear alone … Only consumers can’t think of it, and there is no plush toy that Liu Fengming can’t make in the live broadcast room, plus Liu Fengming’s personal appearance is humorous.
Liu Fengming’s plush toys are not always full of whimsy. Before they broke out through live broadcast, he had been working in Yangzhou plush toy industry belt for more than ten years. "Our previous products were very traditional. We made a plush cushion, printed some patterns on it at most, or made some well-behaved cartoon tigers and rabbits. I was afraid it was too unique for consumers to accept. Tik Tok is different. Everyone comes to satisfy their interests. They are willing to give it a try when they see that this product can bring happiness, so they have developed many new products. " Liu Fengming said.
Legend: Liu Fengming explains new products in @ Youquyoupin Live Room.
Liu Fengming said that through short videos and live broadcasts, he solved the two business problems that had plagued him before: "In the traditional channels, it was common to make hundreds of products and sell dozens, because they all tried to guess the market, but also promoted publicity, and it took a month or two to know the market feedback. Now, in the live broadcast room, I do whatever the consumer asks for, and I find that as long as I do what the consumer really wants, there will be no shortage of sales. I will even show you the design plan for the live broadcast, and I will know whether this design is right or not on the spot. "
Until now, Liu Fengming will continue to broadcast live for three or four hours every day to communicate and understand consumers’ ideas. "By saving inventory turnover expenses and marketing expenses through live broadcast, I will directly save in the product price, and products of the same quality are much cheaper than in the past. The plush toy industry will always be a carrier of goods, and the quality and design of products are still before the content and marketing. "
Correspondent yue yue
Proofread Sheng Yuanyuan
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In the spring, China’s ＂spelling＂ is the first to ＂accelerate running＂, and the development of various fields is full of vitality.

　　CCTV News:In China in spring, all fields are developing with high spirits. Endeavoring spring confidence blooms, and the surging spring tide in China plays the "Song of Spring" for economic development.

　　China is developing a 4-meter and 5-meter reusable rocket.

　　The reporter learned from the Aerospace Science and Technology Group that in order to meet the needs of the commercial aerospace market, China is working hard to develop 4-meter and 5-meter reusable rockets, and plans to make their first flights in 2025 and 2026 respectively.

　　At present, China has completed the vertical take-off and landing hovering test of reusable rockets, breaking through the key technology of reusable rockets, and the development of 4-meter and 5-meter reusable rockets is accelerating.

　　Compared with traditional disposable rockets, reusable rockets add four key technologies. First, let the rocket be accurate when it returns; Second, the rocket should be connected stably when landing and recycling; Third, in order to meet the requirements of reuse, how to make the rocket work well; Fourth, when the rocket needs local maintenance, how can it be repaired quickly?

　　According to experts, reusable rockets are one of the important development directions of space exploration in the future, with the characteristics of low cost, high efficiency, technical difficulty and more environmental protection. To achieve this goal, we need to overcome many technical problems. At present, the related key technologies are being overcome one by one, and the overall development is progressing smoothly.

　　"Haiji-2" was completed and set a number of Asian records.

　　China’s independent design and construction of Asia’s first deepwater jacket — — "Haiji-2" was loaded in Zhuhai, Guangdong Province on March 12 and transported to the Pearl River Mouth Basin. It is planned to be installed at sea at the end of March. The "Haiji II" project has set a number of Asian records, such as structural height, weight, working depth and construction speed, which indicates that the independent design and construction capability of China’s deepwater super-large jacket platform has reached the world advanced level.

　　Fixed jacket platform is the key equipment for offshore oil and gas development, which consists of three parts: underwater jacket, pile leg and production module on water. Jacket, as a "foundation", supports the stability and safety of the whole offshore oil and gas platform. The jacket of Haiji-2 is 338.5 meters high and weighs 37,000 tons, and the steel consumption is close to that of the Bird’s Nest National Stadium. Due to frequent typhoons in the sea area where it is located, the wind waves and internal waves are extremely strong. Therefore, the jacket is designed according to the once-in-a-century harsh sea conditions.

　　With the continuous development of offshore oil and gas resources, the deep water area over 200 meters has become an important battlefield for offshore oil and gas development in China. With the completion of deep-water jacket platforms such as "Haiji II", the development mode of jacket platforms is playing an increasingly important role in the development of deep-sea oil and gas resources in China.

　　Pterosaur -2H UAV completed the first flight of artificial precipitation enhancement.

　　The reporter learned from the Aviation Industry Group that the pterosaur -2H meteorological UAV independently developed by China successfully carried out artificial precipitation enhancement flight for the first time in the western region of Guizhou Province.

　　This time, the pterosaur -2H meteorological UAV flew for nearly 5 hours, and the affected areas covered Bijie, Liupanshui and Anshun in Guizhou Province. This is also the first time that this type of drone has implemented artificial precipitation enhancement in Guizhou Province.

　　At present, during the critical period of spring ploughing and preparation for ploughing, the demand for agricultural drought resistance and reservoir water storage in various places has increased. In the future, the pterosaur -2H meteorological UAV will carry out normal operation in Guizhou, and its operation will focus on key areas such as grain production, ecological restoration guarantee areas and key river basins, which can effectively reduce the adverse effects of drought and disastrous weather and create favorable conditions for agricultural production in spring. At the same time, the ability of forest fire prevention and disaster reduction will be improved by carrying out precipitation enhancement operations in key areas such as ecological protection zones.

　　The space seed "Plantago fengdu" was planted in the wild for the first time.

　　On March 12th, more than 3,000 rare plants which were successfully artificially bred were transplanted into the wild in Yichang, Hubei Province, among which the seeds of Plantago asiatica, a national second-class protected wild plant, went into space, which was its first return to the wild.

　　On an island in the heart of the Yangtze River in Xilingxia, the Three Gorges reservoir area, nearly 100 volunteers worked together to dig holes, support seedlings, cultivate soil and water under the guidance of scientific researchers, and planted more than 3,000 rare plants artificially bred by the Yangtze River Biodiversity Research Center on the slope protection on the shore, successfully completing field transplantation.

　　According to reports, Fengdu Plantago is an endangered plant endemic to the Three Gorges reservoir area, and its distribution is extremely limited. This time, in addition to ordinary plants, some seeds followed the Shenzhou-13 manned spacecraft into space. After space breeding and artificial breeding, researchers also returned these "selected species" to the wild and conducted comparative experiments.

　　Tens of thousands of acres of bauhinia bloom with ecological beauty to promote income increase

　　Spring returns, flowers are in full bloom. These days, nearly 20,000 mu of white-flowered bauhinia naturally grown in Simao District, Pu ‘er City, Yunnan Province, are in full bloom, and the flowers are overflowing, attracting tourists from all directions.

　　From March to April every year, the white-flowered bauhinia in the mountains and plains of Paozhang Mountain in Simao District blooms as scheduled, one after another, in clusters, one after another, and it looks white from afar. Spring breeze blows, trembling flowers, swaying buds, the oncoming is a strong breath of spring.

　　White-flowered bauhinia, also known as old white flower, likes warm and humid climate. In addition to being used for viewing, it can also be made into delicious food on the table in spring. Its petals and buds can be used to cook soup or stir-fry, and different ingredients can be used according to different tastes to maximize its delicacy.

　　In recent years, with the ecological environment getting better and better, 10,000 mu of flower forest not only beautifies the hillside, but also opens up a new way for villagers to increase their income. By holding a series of activities such as eco-tourism festivals, more people are attracted to punch in and "taste" the fresh flowers, and eco-flowers have become "happiness flowers" for villagers to increase their income and get rich.

　　Agricultural planting science and technology management vegetable seedling is busy

　　At present, it is a good time to raise seedlings, and all parts of Jincheng, Shanxi Province are rushing to grasp the festival and carry out seedling raising work in full swing, and spring ploughing is ready for ploughing.

　　In Gaoping Agricultural Science and Technology Park, Jincheng City, Shanxi Province, the staff are busy cultivating new vegetable seedlings.

　　In order to cultivate good seedlings, the irrigation system in the garden adopts a closed-loop system of water and fertilizer, equipped with advanced equipment such as automatic temperature control system, tidal automatic seedbed and water sprayer, and realized digital intelligence by using technologies such as Internet of Things big data. Workers can accurately fertilize, adjust temperature and monitor according to the growth needs of fruits and vegetables, and improve the quality and efficiency of seedlings.

　　Through the "order+domestic demand" business model, relying on the advanced seedbed management system, the park promotes the integrated development of technical services and intensive seedling raising, laying a solid foundation for spring vegetable planting and high yield and income increase.

　　Going for a walk to enjoy the flowers was at a time when the search volume of related tourism products increased significantly.

　　Recently, the popularity of flower viewing tours across the country has soared. On a tourism platform, the search volume of "flower viewing" increased by 330% month-on-month in the past week, more than tripled year-on-year, and the average daily booking volume of tickets for flower viewing scenic spots increased by nearly 50% year-on-year. Among them, Nanjing, Wuxi, Wuhan, Hubei and Anshun, Guizhou became the most popular flower viewing destinations.

　　The reporter found on the homepage of official website, a tourism platform, that many tourism products were labeled as "enjoying the flowers" and "enjoying the flowers specially". Whether it is a short day trip or a long-term flower viewing tour, the sales volume is very impressive.

　　The popularity of flower viewing has also brought fire to go on road trip. According to data from car rental agencies, the number of car rental orders in March and April 2024 increased by nearly 50% year-on-year, with an average lease period of four days, and the average order price reached 750 yuan. The proportion of self-driving tourists who are concentrated in the post-90 s, post-80 s and post-00 s has also reached 10%.

　　In 2024, the first RMB national debt was issued in Hong Kong.

　　On March 13th, the Ministry of Finance issued the first RMB treasury bonds in 2024 in the Hong Kong Special Administrative Region. The reporter learned from the Ministry of Finance that the scale of this issue is 12 billion yuan, including 3 billion yuan for two years, 3 billion yuan for three years, 3 billion yuan for five years and 3 billion yuan for ten years.

　　In 2024, the Ministry of Finance issued RMB government bonds in Hong Kong for the 16th consecutive year, and the total scale of issuance in Hong Kong has exceeded 300 billion yuan. The relevant person in charge of the Ministry of Finance said that the issuance time was earlier than in previous years, and the Ministry of Finance will continue to maintain the normal issuance of RMB government bonds in Hong Kong to continuously consolidate and enhance international finance centre’s status.

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