分类归档 opinion

Some time ago, the topic of # 中中中 is a new type of social relationship # was on the hot search, and some netizens began to understand what the word meant, while others had already extended the relationship of "中中中" to all aspects of life. Food sharing partners, learning partners who urge each other to make progress together, idolize partners and concert partners who share the same star, game partners who organize games, and shopping partners who make up the whole list. ……

"I can’t live without a partner." "Losing a partner is worse than being lovelorn."

What is the difference between a partner and a friend? Is it that important? Why are young people so addicted? What kind of social changes and social psychology are reflected behind this?

"Partner" is a new social relationship.

Partner relationship only became a popular word this year, but it actually existed for a long time. In Shanghai dialect, playing cards together can be extended to partners, and there are similar words in Northeast dialect, that is, partnering, meaning partnership, partnership, such as dining together and traveling together. Whether it’s a dialect or a buzzword today, a partner can be understood as a partner, that is, a person with the same purpose.

Partner relationship can be understood as a relationship based on interests, common needs and value recognition. This kind of relationship is farther away from friends and closer to strangers. They accompany each other when needed and don’t disturb each other when they are apart. It is a kind of stress-free social interaction. In the partner relationship, both sides can meet each other’s social needs most cost-effectively.

Friends are connected by emotions, while partners are connected by needs. On the platform of Little Red Book, many netizens posted posts to find their own partners, such as reading, watching exhibitions, eating, traveling, fitness, etc., and found the most accurate companionship in the segmentation field.

Partner exists not only between people, but also between brands or products.

From the brand point of view, joint name and group cp can actually be understood as a partner relationship. In the past few years, we have seen all kinds of joint names, some of which are strongly combined with the track, and some of which are completely different from the two categories. Joint names are nothing more than two brands grouped together to jointly improve brand awareness and topic, increase premium and sales volume, and create new products to meet consumer demand. In short, we hope to go hand in hand and strengthen brand competitiveness.

　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 Juewei Duck Neck and Zhen Huan Chuan jointly signed, source: Juewei Duck Neck.

From the point of view of products, the relationship between partners is even richer. The second cup is half price, two people walk together and one person is free of charge, and the combination suit is all between products.

Take the second half-price cup as an example. When two products are put together, the second half-price can be obtained. From the economic point of view, it is not only bundled sales, but also the diminishing marginal utility, which also involves price discrimination. Half price of the second cup belongs to voluntary bundling. Consumers think that this way will make them profit, and in most cases they don’t want to miss the preferential opportunity. From the perspective of diminishing marginal utility, the satisfaction of the second cup is not as strong as that of the first cup, so the willingness to buy with the original price of the first cup will be weakened, and the effectiveness of price discrimination strategy will be exerted at this time.

Price discrimination means that merchants charge different prices for the same goods and services, and the second cup belongs to second degree price discrimination at half price, that is, when the willingness to buy the second product is reduced, the low-price preferential strategy is adopted to promote the purchase behavior, so that consumers get benefits and merchants sell more products, which can be described as killing two birds with one stone.

The combination of brands and products can be understood from the point of view of both merchants and consumers, but the combination of people needs further analysis.

Why does the "partner" relationship poke young people?

Relevant surveys show that more than half of the young people have a partner, and among the 31% young people who don’t have a partner, more than half still want to have a partner. What is the attraction of a partner?

Reduce social costs and avoid emotional internal friction

From the phenomenon of rectifying the workplace and rectifying the marriage and love market, we can see that today’s young people have completely different attitudes and ideas in social and relationships from the previous generation. They are generally skeptical and exclusive of complicated and troublesome interpersonal relationships, and are tired of maintaining relationships, but they still have social needs, so it is their choice to draw social rules in advance, define boundaries or pay for social experience.

Making friends needs to pay a large sunk cost, but friends can’t completely share the same interests and always accompany them, so it is better to find a partner to reduce social costs and avoid emotional internal friction. The data shows that 53.7% of young people think that finding a partner is an efficient interpersonal communication and even a learning lifestyle.

Make friends with interests and improve communication experience.

The biggest feature of the partner relationship is to make friends with interests. When people with the same hobbies get together, they can deeply understand each other’s joy and happiness, and also understand each other’s sadness and troubles, and the experience of communication is greatly enhanced. With the continuous development of the Internet, the scope of interpersonal communication is also expanding. From the agricultural age to the information age, social relations are also changing from kinship to interest, and the interest relationship with universality, diversity and equality just caters to the lifestyle of contemporary young people.

As netizens said; People with common hobbies will have a sense of security when they form a partner. Just for hobbies, they will gather here, start at any time and end at any time, which is similar to a "burn after reading" relationship and a semi-open spiritual collision.

Internet leads the way, expanding social scope

Why is the Internet interesting? Because you can see all kinds of information and meet all kinds of people on the Internet, socializing in real life is far from as easy as making a friend. It starts with interest, but it may also be the starting point of a closer relationship and become girlfriends, brothers and friends. Familiar friends for many years are not around, and the group loneliness in the Internet age, the way to get rid of these is to connect with others, and the partner relationship is especially rising and continues to be hot. According to a survey data of China Youth Daily, among the 1,335 respondents, 68.9% of the young people think that "socializing with children" is a brave step to step out of the social comfort zone and seek a new social model.

The popularity of the topic of "finding a partner" on the Internet has gradually receded, but in reality, "partner" is still a social relationship that many young people admire and continue. When partner relationship and light socialization become a trend, brands that see the trend and grasp the trend have begun to make friends with consumers with "partner".

What does the new social relationship inspire the brand?

Recently, tomato novels have followed the trend and actively created a "novel partner" for users-fanjuan. As the virtual IP image of tomato novels, Fanjuanjuan, like the real "reading partner", will have similar reading emotions with users according to the story in the book, giving users a sense of companionship, understanding and substitution. The appearance of Fanjuanjuan brings new experiences to users who love reading and listening to novels in tomato novels.

　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 Fanjuanjuan, source: tomato reading

The popularity of new social relations reflects the change of young people’s ideas. What essence should brands see through the phenomenon? What enlightenment will these changes give the brand?

The premise of the existence of the partner relationship is that both parties have the same interests and goals, such as liking the same star or playing the same game. This relationship will give people a sense of belonging, which is actually what we often call "circle". Among today’s young consumers, e-sports circle, shoe circle, idolize circle, film circle, rock circle, secondary circle, rap circle and other different circles have built barriers between circles with different interests and cultures. The hot topics in the circle may not be understood by people outside the circle, and even the hottest events can’t stir up big waves without the circle. At the same time, these circles have a tendency to gradually develop into the public, so for brands,

Secondly, it can also be seen from the partner relationship that strong social attributes are still the key link to determine the brand life cycle. If brands and products can naturally become bridges between users, they will have stronger vitality and will not be easily abandoned by consumers. Strong social attributes also mean that consumers will spontaneously get involved and take the initiative to share, which will continue to bring new attention and users to the brand.

Many games are popular because they have both competitive fun and social emotional needs, such as various relationships in the glory of the king, intimate props, skin giving and forum communities in the game, etc., as well as CROCS’ bringing goods together and Luckin Coffee’s new products, etc., all of which have strong social attributes.

At the same time, finding a partner is actually that people are looking for accurate companionship in vertical segmentation, so segmentation is an important topic for brand growth. To subdivide the track is not to subdivide for the sake of subdivision, but to meet the needs of consumers in different scenarios with differentiated characteristics according to the pain points of users within a category, and then to find opportunities and possibly to subdivide the new products in the track into independent new categories. 0 sugar, 0 fat and 0 addition in the food industry, different skin types and functions in the beauty and skin care industry and different equipment in different sports in the sports industry are all showing the possibility of subdividing the track. Finding a partner needs to be subdivided, and making products cannot be general.

Looking for a partner is to find companionship, a sense of belonging and security, and to dispel loneliness; Dopamine uses high saturation and bright colors to bring visual impact and stimulate the happiness and pleasure of the mood; Although Thai Cool Spicy has become a popular stalk, its original intention is to encourage people to be themselves and stick to their own attitudes and opinions … Looking back on this year’s buzzwords, one thing that cannot be ignored is that it has brought emotional value.

San Pu Zhan mentioned in The Fourth Consumption Era that in the fourth consumption era, the consumption pattern will change, instead of focusing on things, people will focus on "people". People will pursue full consumption, connect with people, and have a good experience and a good time. People are increasingly pursuing spiritual health, which is the so-called cure.

Therefore, the brand needs to establish correct and positive brand values, which is an important force to drive consumers to identify with the brand and the origin of brand marketing propaganda. The activities carried out around brand values will leave a mark on consumers’ minds for a long time, resonate and become an effective asset of the brand. In addition to values, brands also need to think about how to bring healing, relaxation and beautiful feelings to consumers when they are generally under pressure from all sides.

The changes of consumers, especially young consumers, are rapid. These changes seem complicated and confusing, but in fact there are traces to follow. This "trace" is the changes in consumer demand and consumer psychology. Grasping these changes means grasping the future development trend, and only by grasping the trend can we find the direction of brand and product upgrading and seize the opportunity in the ever-changing and fiercely competitive market.

　　Bing Wang is conducting sniper training. Photo by Ma Liang

　　If you open a column (after winning 90 prizes)

　　Some people say that the post-90 s generation is a rebellious generation, while others say that the post-90 s generation is an over-ego generation. Countless facts from military camps have proved that the post-90s soldiers show more bright spots, and many precious qualities belonging to this era shine on them.

　　A generation has the characteristics of a generation, and a generation has the elegance of a generation. We should provide a broader space for post-90s soldiers to display their talents, give them a diversified lifestyle and be more tolerant, cheer for their running and applaud their achievements. Perhaps, give the post-90s a sincere encouragement today, and they will give us a brand-new world tomorrow.

　　From now on, this newspaper will open a column entitled "Brilliant Post-90s" to introduce a group of post-90s soldiers with vivid stories and touching deeds to readers. Please pay attention.

　　100 meters away, how to find a 5 mm thick wire? For ordinary people, it is like looking for a needle in a haystack. Coupled with a breeze of 5 meters per second, the wires hidden between the treetops swing slightly, making it difficult to find them.

　　But in the eyes of snipers, this is a deviation that must be accurately corrected, and the thin line that almost coincides with the scale line in the sight is the target of the first hit.

　　In the "Golden Eagle -2016" international special sniper competition held in June this year, only one soldier from China completed such an extreme challenge: it took 17 seconds, one bullet hit a wire 100 meters away and 5 mm thick, and won the first place in the course with absolute advantage.

　　This China soldier is Bing Wang, the post-90s platoon leader of a special brigade of the 26th Army. In the seven years since he joined the army, he has won the first class merit once and the third class merit three times. Comrades say that in Bing Wang’s sight, the goal is always "the first".

　　Less than 10 months after joining the army, Bing Wang set a record: he participated in the competition of former jinan military area command scouts as a private. At first, comrades-in-arms thought it was a fable: special scouts have a wide range of training courses, including dozens of contents such as confrontation shooting, downhill, fighting and diving. Can recruits do it? But Bing Wang didn’t believe in evil: "I just want to be the first one!"

　　From "thinking" to "getting", the key is to "do it". In the training of prone shooting in cold areas, others can’t stand for 30 minutes, and he insists on not getting up for one hour; In the 400-meter obstacle, he took all the links apart and practiced. Every obstacle had to be practiced for nearly a hundred times in a row, just to improve by a few tenths of a second. In the end, Bing Wang got his wish to participate in the tournament, won the first place in the total score with his comrades, and turned the "impossible" into reality with actions.

　　Towards the "first" goal, Bing Wang’s military road is getting brighter and brighter: the gold medal of the special forces of the whole army, the 2-star diving badge, the 5-star parachute badge and the 6-star sniper badge. "These special skills badges are gradually upgraded from 1 star to 5 stars, and 6 stars represent the highest honor." Bing Wang said that every star on his chest was earned by his "desperate efforts".

　　In 2011, Bing Wang participated in the "Sharp Blade -2011" joint training of Indonesian special forces. For the first time, the joint training team tried the high-risk course of 400-meter base jump. When Bing Wang jumped out of the engine room, the ground observation found that someone else was an umbrella flower, but he was a black spot, falling rapidly in the air.

　　"The main umbrella is not open properly, and the umbrella rope is around the top!" At the place, everyone’s heart was in the throats: 400 meters fell at a height, and the whole journey took only about 9 seconds, leaving only two or three seconds for the parachutists to dispose of, which is equivalent to giving half a life to death.

　　200 meters, 150 meters … … At the critical moment, Bing Wang pulled open the pull ring of the backup umbrella hand and landed safely after 8 seconds. When the head of the Indonesian military learned that Bing Wang was a post-90 s, he repeatedly praised: "So young, you can be so calm and amazing!"

　　Such a life-and-death test, Bing Wang and his comrades have experienced too much. In the eyes of his comrade-in-arms, Asimu Xia, Wang Bing can create miracles again and again, not only because of his firm belief and tenacious will, but also because he is good at summing up and thinking.

　　"Bing Wang had little contact with the high-precision sniper rifle used in this sniper competition. At first I was his teacher, but it didn’t take long for him to teach me in turn." Asimu Xia told reporters that Bing Wang was a substitute at the beginning. In order to find out the weapon’s "temper" as soon as possible, he had a pen in his pocket during daytime training and recorded the shooting parameters on the back of his hand after each bullet. Everyone else had a rest at night, and he was still sorting out the data during the day.

　　"The plateau air pressure is low, and the resistance of warhead flight is small, so the aiming point should be revised downward accordingly." Open Bing Wang’s notebook, full of all kinds of data and pictures: daily weather, distribution of impact points and experience, performance parameters and weak parts of various sniper rifles … … He took four such notes and marked thousands of impact data.

　　This research drive has made Wang Bing more and more outstanding. On the field, he knows thousands of parameters clearly, and he can judge the wind direction and speed in a few seconds, visually observe the distance and high and low angles, and get the correction value. Compared with the measuring instrument, the error is close to zero.

　　After returning from the stadium, Bing Wang was not idle. He played back the video of the game several times, carefully analyzed the impact point data of himself and his opponent, and summarized and combed out more than 30 practical experiences around the aspects of accurate weapon calibration, battlefield improvisation, rapid wind repair and ranging.

　　"I am aiming at the next time." Talking about the future, Bing Wang’s face is full of youthful confidence.

CCTV News:The temperature rises and the spring scenery is pleasant. At present, in the 100,000-mu cherry orchard in Chengcheng County, Shaanxi Province, open-air cherry blossoms are in full bloom, and fruit picking is also at that time in the greenhouse. At the moment, Tan Haimei, a reporter from the reception desk, is in a cherry orchard. We’ll connect her right away.

General Station reporter Tan Haimei:I am now in a cherry orchard in Wei Zhuang Town, Chengcheng County, Weinan, Shaanxi Province. Come here, without crossing, at the same time and space, we can take you to feel the beautiful countryside with fragrant flowers and fruits. First of all, I will take you to enjoy the flowers. Behind me is a dreamy white. At this time, more than 90,000 mu of open-air cherry flowers in Chengcheng County are competing to bloom, and it looks like yarn and snow. It can be said that "thousands of cherries shine like snow", and what you see now is described in ancient poems. Close up, cherry blossoms stand tall, pink and jade, elegant and clean. Being in the sea of flowers, smelling the faint flowers, is refreshing.

The flowering period of cherry is usually 7-mdash; Ten days, now is the critical period of cherry pollination and fruit setting. Standing in the field, the hum of bees’ hard work will be heard from time to time. Besides wild bees, there are also artificial bees specially used by fruit farmers for pollination. These hives placed on the ridge of the field are their homes. Cherry flower is bisexual, and the same flower includes stamens and pistils, so pollen can’t meet the demand of cherry fruit setting. Compared with artificial pollination, pollination by bees is more uniform and cheaper, and more importantly, it improves the fruit setting rate and fruit quality, and increases production and income per mu. Now fruit farmers are spraying foliar fertilizer on cherry trees to supplement the nutrients needed in full bloom. In more than a month, the branches here will be covered with red cherry fruits, which will form a relay listing with the cherries in the greenhouse.

It is said that cherries bloom early and bear fruit early. How early is it? At this moment, in the greenhouse a few kilometers away, huge cherries are already covered with branches, one by one like red agate, which is mouth watering. In order to ensure the fruit to the greatest extent, it is usually picked in the early morning. This is the scene that fruit farmers are picking a few hours before the live broadcast, and this scene has already started as early as January this year, that is, in the cold winter. The average yield of a tree is 30-40 Jin, which can be sold for 200-300 yuan per Jin, and the benefit of a tree reaches about 8000 yuan. It is really a veritable "cash cow". The greenhouse is covered with floor heating and reflective film to provide sunbathing and real-time monitoring of temperature and humidity at any time. The advanced planting technology enables cherries to be listed step by step from "solar greenhouse, greenhouse, cold shed and open cherry", realizing the uninterrupted supply of fresh fruit for 180 days from January to June, satisfying people’s taste buds and maximizing industrial benefits.

You see, on the one hand, there are fruitful cherry fresh fruits on the market, and on the other hand, there are patches of cherry flower sea. When fruits and flowers are framed together, we see the vitality of industrial development and rural revitalization. Cherry has been planted in Chengcheng County for more than 20 years. At present, the development of local cherry industry has entered a fast lane, and a cherry trading market integrating water-cooling sorting, refrigeration, trading and logistics has been built, and long-term cooperative relations have been established with more than 150 merchants all over the country, with a total output value exceeding 2 billion yuan. As the saying goes, there is an appointment in spring, and the flowers are not mistaken. Let’s add one more sentence: people work hard and bear the fruit. Small cherry has become a happy fruit for local people to increase their income and get rich.

　　General Office of the State Council forwarded to Ministry of Commerce of National Development and Reform Commission.

　　Ministry of Foreign Affairs of the People’s Bank of China on Further Guiding and Regulating Overseas

　　Notice of Guiding Opinions on Investment Direction

　　Guo Ban Fa [2017] No.74

　　People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:

　　The Guiding Opinions of the National Development and Reform Commission, the Ministry of Commerce, the People’s Bank of China and the Ministry of Foreign Affairs on Further Guiding and Regulating the Direction of Overseas Investment have been approved by the State Council and are hereby forwarded to you. Please implement them carefully.

　　the General Office of the State Council　　　　　

　　August 4, 2017　　　　　

　　(This piece is publicly released)

　　On further guidance and standardization

　　Guiding opinions on the direction of overseas investment

　　National Development and Reform Commission, Ministry of Commerce, People’s Bank of China and Ministry of Foreign Affairs

　　In recent years, the pace of overseas investment by Chinese enterprises has been significantly accelerated, and the scale and benefits have been significantly improved, which has played an important role in driving related products, technologies and services to "go global", promoting domestic economic transformation and upgrading, deepening mutually beneficial cooperation with relevant countries, promoting the "Belt and Road" construction and carrying out international capacity cooperation. At present, the international and domestic environment is undergoing profound changes. Chinese enterprises have both good opportunities and many risks and challenges in overseas investment. In order to strengthen the macro guidance of overseas investment, further guide and standardize the direction of overseas investment, promote the sustained, reasonable, orderly and healthy development of overseas investment, effectively prevent all kinds of risks, and better meet the needs of national economic and social development, we hereby put forward the following opinions:

　　一、指导思想

　　全面贯彻党的十八大和十八届三中、四中、五中、六中全会精神，深入贯彻习近平总书记系列重要讲话精神和治国理政新理念新思想新战略，认真落实党中央、国务院决策部署，统筹推进“五位一体”总体布局和协调推进“四个全面”战略布局，坚持以人民为中心的发展思想，坚持稳中求进工作总基调，牢固树立和贯彻落实创新、协调、绿色、开放、共享的发展理念，坚定奉行互利共赢的开放战略，不断创造更全面、更深入、更多元的对外开放格局，以供给侧结构性改革为主线，以“一带一路”建设为统领，深化境外投资体制机制改革，进一步引导和规范企业境外投资方向，促进企业合理有序开展境外投资活动，防范和应对境外投资风险，推动境外投资持续健康发展，实现与投资目的国互利共赢、共同发展。

　　二、基本原则

　　——坚持企业主体。在境外投资领域充分发挥市场在资源配置中的决定性作用和更好发挥政府作用，以企业为主体、市场为导向，按照商业原则和国际惯例开展境外投资，企业在政府引导下自主决策、自负盈亏、自担风险。

　　— — Insist on deepening reform. Innovate the system and mechanism, improve the level of facilitation of overseas investment, further promote the reform of decentralization, combination of decentralization and management, and optimize services, adhere to the management mode of overseas investment with the filing system as the mainstay, implement a managed market-oriented operation mechanism under capital, and guide and standardize the direction of overseas investment of enterprises according to the model of "encouraging development+negative list".

　　— — Adhere to mutual benefit and win-win. Guide enterprises to fully consider the national conditions and actual needs of investment destination countries, pay attention to mutually beneficial cooperation with local governments and enterprises, create good economic and social benefits, and promote mutual benefit and win-win cooperation.

　　— — Insist on preventing risks. Adhere to the general tone of striving for stability, coordinate the overall strategy of national economic diplomacy, adhere to legal compliance, reasonably grasp the focus and rhythm of overseas investment, actively supervise overseas investment before, during and after, and effectively prevent various risks.

　　III. Overseas investment encouraged

　　Support domestic capable and qualified enterprises to actively and steadily carry out overseas investment activities, promote the construction of the "Belt and Road", deepen international capacity cooperation, promote the export of domestic superior production capacity, high-quality equipment and applicable technologies, enhance China’s technology research and development and manufacturing capabilities, make up for the shortage of energy resources in China, and promote the upgrading and upgrading of related industries in China.

　　(1) Focus on promoting overseas investment in infrastructure that is conducive to the "Belt and Road" construction and the interconnection of surrounding infrastructure.

　　(two) to steadily carry out overseas investment to promote the export of superior production capacity, high-quality equipment and technical standards.

　　(3) Strengthen investment cooperation with overseas high-tech and advanced manufacturing enterprises and encourage the establishment of R&D centers overseas.

　　(four) on the basis of careful evaluation of economic benefits, to participate in the exploration and development of overseas energy resources such as oil and gas and minerals.

　　(5) Efforts should be made to expand agricultural cooperation with foreign countries and to carry out mutually beneficial and win-win investment cooperation in agriculture, forestry, animal husbandry and by-fishing.

　　(6) Promote overseas investment in services such as commerce, trade, culture and logistics in an orderly manner, support qualified financial institutions to establish branches and service networks overseas, and conduct business in compliance with laws and regulations.

　　IV. Restricted overseas investment

　　Restrict domestic enterprises from conducting overseas investments that are inconsistent with the country’s foreign policy of peaceful development, the strategy of mutual benefit and win-win opening-up and macro-control policies, including:

　　(a) to conduct overseas investment in sensitive countries and regions that have not established diplomatic relations with China, are at war, or need to be restricted according to the provisions of bilateral and multilateral treaties or agreements concluded by China.

　　(two) real estate, hotels, cinemas, entertainment, sports clubs and other overseas investments.

　　(three) the establishment of overseas equity investment funds or investment platforms without specific industrial projects.

　　(four) the use of backward production equipment that does not meet the requirements of the technical standards of the investment destination country to carry out overseas investment.

　　(five) overseas investment that does not meet the environmental protection, energy consumption and safety standards of the investment destination country.

　　Among them, the first three categories must be approved by the competent department of overseas investment.

　　V. Prohibited overseas investment

　　It is forbidden for domestic enterprises to participate in overseas investments that endanger or may endanger national interests and national security, including:

　　(1) Overseas investment involving the export of core technologies and products of military industry that have not been approved by the state.

　　(two) overseas investment in the use of technologies, processes and products prohibited by China.

　　(3) Overseas investments such as gambling and pornography.

　　(4) Overseas investment prohibited by international treaties concluded or acceded to by China.

　　(5) Other overseas investments that endanger or may endanger national interests and national security.

　　VI. Safeguard measures

　　(1) Implementing classified guidance. To encourage overseas investment, we should further improve the service level in taxation, foreign exchange, insurance, customs and information, and create better convenience conditions for enterprises. For overseas investment that is restricted, enterprises should be guided to participate cautiously, and necessary guidance and tips should be given according to the actual situation. Effective measures should be taken to strictly control the prohibited overseas investment.

　　(2) Improve the management mechanism. Strengthen the authenticity and compliance review of overseas investment and prevent false investment behavior. Establish a blacklist system for overseas investment and implement joint punishment for illegal investment. Establish inter-departmental information sharing mechanism. Guide domestic enterprises to strengthen supervision and management of overseas enterprises under their control, and establish and improve overseas investment decision-making, financial management and accountability system for violations. Establish a capital system for overseas investment of state-owned enterprises. Improve the audit system of overseas investment of state-owned enterprises and safeguard the safety of overseas state-owned assets.

　　(3) Improve the service level. Formulate the code of conduct for overseas investment and operation, guide enterprises to establish and improve the risk review, control and decision-making system for overseas compliance operation, have a deep understanding of overseas investment cooperation policies and regulations and international practices, abide by local laws and regulations, and operate legally. Strengthen institutionalized cooperation with relevant countries in investment protection, finance, personnel exchanges, etc., and create a good external environment for enterprises to invest abroad. Support the development of domestic intermediary agencies such as asset appraisal, legal services, accounting services, tax services, investment consultants, design consultants, risk assessment, certification and arbitration, provide market-oriented, socialized and international business consulting services for enterprises’ overseas investment, and reduce the risks of enterprises’ overseas investment and operation.

　　(4) Strengthen security. Regularly issue the Report on the Facilitation of Country Investment and Operation, strengthen the guidance and supervision of enterprises’ investment in high-risk countries and regions, timely warn and inform the major political, economic and social risks of relevant countries, put forward response plans and preventive measures, and earnestly safeguard the legitimate rights and interests of Chinese enterprises abroad. Supervise and urge enterprises to carry out safety risk assessment of overseas projects, do a good job in predicting and responding to project safety risks, establish and improve security systems, strengthen security training, and enhance the ability of enterprises to prevent safety risks from overseas investment.

　　All regions and departments should, in accordance with the requirements of this opinion, reasonably grasp the direction and focus of overseas investment, earnestly strengthen organizational leadership and overall coordination, implement work responsibilities, promptly formulate and introduce supporting policies and measures, and solidly promote related work to ensure effective results.