分类归档 opinion

　　"Post-90s" and "Post-00s" may still be children in the eyes of parents, but in this epidemic prevention and control battle, their figures are particularly eye-catching, and they tell us with practical actions that they have reached the age of social responsibility.

　　Youth is a story of breaking cocoons into butterflies and tempering into steel. In these stories, the "post-90s" and "post-00s" volunteers who are young have fulfilled their mission and responsibility.

　　Liu Qiongxiang: Building a warm line of defense for the elderly

　　Don’t dare to go out to buy food, can’t go out to see a doctor, no one to talk about psychological anxiety… Since the outbreak of the epidemic, many of the elderly have encountered difficulties in their daily lives. In order to help this special group safely and peacefully through the epidemic prevention and control period, a short-haired and thin post-90s "female man" stepped forward to provide thoughtful services for the elderly.

　　Her name is Liu Qiongxiang, and the Huyuantong Social Work Service Center where she is located serves more than 13,500 elderly people over the age of 75 all year round. Since receiving the epidemic prevention and control notice on New Year’s Eve, Liu Qiongxiang has given up the time to reunite with her family and devoted herself to the volunteer service work of epidemic prevention and control for the elderly.

　　"Uncle Zhang, don’t worry, I’ll find a way to help you solve it." On the evening of February 2, Liu Qiongxiang received a call from Uncle Zhang for help and softly calmed the old man’s emotions. On the phone, 90-year-old Uncle Zhang said that he may have caught a cold and had a slight cough, and his words revealed nervousness and anxiety. After learning about the situation, Liu Qiongxiang carefully inquired about the old man’s contact history and medical history, and then immediately contacted the doctor to diagnose the old man remotely. After confirming that the old man had a common cold, Liu Qiongxiang breathed a sigh of relief. Subsequently, Liu Qiongxiang bought back the corresponding medicine according to the doctor’s order and delivered it to Uncle Zhang’s house overnight. Arriving at the elderly’s home, Liu Qiongxiang carefully measured the elderly’s body temperature, wrote down the time, frequency and amount of medication on the paper, and repeatedly told the elderly to keep warm and take medicine on time.

　　There are countless similar things. But she firmly believes that "with the joint efforts of everyone, the day to defeat the epidemic will come soon!"

　　Wang Xinyu: MD graduate students report to their hometown health bureau

　　Wang Xinyu, a doctoral student majoring in immunology at Zhongshan Medical College, returned to her hometown of Zigui from Guangzhou. When she learned that the frontline medical staff was in a hurry, she called the county headquarters on the first day of the first lunar month and volunteered to participate in the frontline "epidemic" work.

　　Wang Xinyu (first from the right) with her mentor and classmates.

　　Wang Xinyu, who was born in 1996, received the first task and her most memorable task – assisting the epidemic prevention and control headquarters in preparing the epidemic observation point of the University of Geology. From cleaning and disinfecting the room to placing the hospital bed, and traveling to and from the material reserve warehouse to receive and purchase medical and living materials, in less than a day and a half, Wang Xinyu turned an extremely simple student dormitory into an observation point with basic medical conditions for receiving visitors, and welcomed the first batch of COVID-19 pandemic visitors on the sixth day of the first lunar month.

　　In addition to the daily replenishment of medical and daily necessities at the observation point, Wang Xinyu is also responsible for counting the personal information of the close contacts of the visitors. Many times in order to update the dynamic information of the visitors and keep abreast of the latest situation of the epidemic, she needs to be busy late at night. Up to now, she has been holding on for more than a month.

　　Wang Xinyu, who was fighting on the front line, did not let go of her professional knowledge. Every night, she used her spare time to write a review article on COVID-19 under the guidance of her mentor, and published it online in the "Journal of Tropical Medicine" of Sun Yat-sen University, hoping to provide a weapon for victory in the fight against COVID-19.

　　"Post-90s" girl Wang Mei: I just want to do something meaningful

　　The sun is high, the outdoor temperature has risen to more than 20 degrees Celsius, and 27-year-old Wang Mei has to wear stuffy protective clothing, gloves, and a thermometer to measure the body temperature of the car owner, instruct the car owner to scan the code registration information, and volunteer to serve on the front line of epidemic prevention at the exit of the expressway. Since February 8, she has not only been running on the front line of epidemic prevention by herself, but also organized and mobilized more than 30 volunteers from the unit to participate. "We must not only ensure that every link is properly handled for the safety of the citizens, but also ensure the safety of every volunteer in the process of participating in the activity. The current situation makes me feel that my responsibility is greater than ever!" Her thin shoulders show the responsibility of the post-90s generation.

　　Wang Mei (middle) and other volunteers volunteer at the highway exit.

　　"Hello, please check your temperature!" "Hello, please scan the code to register the information." At the exit of Huida Expressway, Wang Mei, wearing a red vest, protective clothing, and protective mask, repeated these words over and over again. Due to talking for a long time and not being able to drink water, her voice was hoarse.

　　After the COVID-19 epidemic broke out, she launched a publicity recruitment in her unit, and within half a day, more than 20 volunteers joined together to form a "Youth War Epidemic Commando". "Staying at home, just reading a book and swiping my phone, I want to do something meaningful at this time, and I am still an active member of the party, so I should do something at this time."

　　Luo Haoran: Stick to Guangdong "Peking University Gate"

　　"The more difficult the more forward", in the face of epidemic detection pressure, Shaoguan epidemic youth volunteer commando not forget their original intention, stick to their posts, give up the time to reunite with their families, build a strong fortress in the front line of the fight against the epidemic, and strictly guard the Guangdong health "Peking University Gate". This young volunteer commando team is mainly composed of some young party members, Communist Youth League members, Communist Youth League cadres, Shaoguan college students and other groups, most of them are "00".

　　Luo Haoran, a major in atmospheric science at Guangdong Ocean University, signed up to participate in the volunteer service activity organized by the Shaoguan Municipal Committee of the Communist Youth League to guard the gate of Peking University in Guangdong. The main task is to assist the staff of the Lechang North Guangdong Inspection Station to complete the temperature measurement of vehicle personnel, register into Guangdong, and distribute flyers. At the peak period of the Lechang Pingshi Expressway Lechang North Guangdong Inspection Station at the junction of Guangdong and Hunan, tens of thousands of vehicles pass through every day, which is an important pass for Guangdong Province to strictly prevent the import of the epidemic.

　　Luo Haoran stood for more than three hours at a time, repeating the same work constantly, not only being polite, careful, meticulous, but also doing a good job. He said: "Although it was very hard to stand for a few hours, it was very important for everyone to work together and join hands."

　　Luo Haoran (middle) is inspecting passing vehicles.

　　Liao Zeshun: Although there is a torch, I can also be a beam of light

　　In this severe epidemic battle, Liao Zeshun, the secretary of the Youth League branch of Jinan University’s 2019 public utilities management (emergency management direction) and an activist who joined the party, saw that party members and comrades from all walks of life actively participated in epidemic prevention and control work. He took the initiative to sign up for the community epidemic prevention volunteer team to participate in epidemic prevention and control duty and publicity work.

　　"The light and heat of youth is to put into the grass-roots line of epidemic prevention that serves the community and the masses, and protect the home together. There are our youthful figures in the front line of group prevention botnet and joint prevention and control." Liao Zeshun practices his oath of youth with practical actions. "Hello! Are you a resident of this community?" "Hello! I will measure your temperature now, please cooperate!" His job is to guard the entrance of the community, which is also to protect the health and safety of the residents of the community. "Although there is a torch, I can also be a beam of light".

　　"Every generation has a long march for every generation." In fact, what defines each of us is never the post-zero generation, but what we can bring to the country and the people after hard work and struggle.

　　The reason why youth is precious is that at this stage of life, we are more courageous, decisive, and pure, and able to listen to the voice of our hearts to do what we really want to do, what we should do, and what is meaningful to the country and society.

　　The late winter and early spring of 2020 undoubtedly gave the post-90s and post-00s a special meaning. In this war epidemic, they who fought on the front line found the responsibility of youth; they who "stayed at home" increased their reverence and thinking about life.

　　In this great era, please work hard to study hard and grow your talents, use scientific knowledge to protect those you want to protect, and use your life to write the stories you want to write; please strengthen your ideals and beliefs, do not fall into patriotism, and write the song of your youth where the motherland needs it most.

At that time, I was entangled in two cars, one was the 530, and the other was it.

BMW’s appearance is cool, and when the power can be low, there will be a slight sense of frustration, and the interior feels a bit old-fashioned.

Although the appearance is not more sporty, the tenth generation has a little sporty atmosphere. More of it is the stability of commercial vehicles. Look at the interior decoration, the three-pronged starlight and double screen, as well as the atmosphere lights, which are full.

The power is 258p horsepower, so don’t worry about the power at all. Then go to the 4s shop to see the car. It’s just that the Spring Festival is coming soon, and everything is just right. At that time, except for the blind spot assistance, the car had everything else, such as seat memory, steering wheel memory, rearview mirror memory, electric leg rest, a kick in the trunk, and comfortable entry. I didn’t ask too much about the sound quality, and it happened that there were fashionable signs in the store to show the car black and brown, and then I decided.

C-class car space naturally has nothing to say, more than 5 meters of body, 3 meters of wheelbase. It’s spacious for four people to sit, and it’s a little uncomfortable when the fifth person sits. There’s a lot of room.

Cross your legs in the back row and relax.

Naked car 479900 was given a discount of 32000 at that time, and was given two maintenance and a small gift. The purchase tax insurance was fixed, and there was no compulsory decoration until 10: 50.

In comfort mode, there is a little meat at first. It’s not as good as the previous five-series, and then it’s a sense of frustration when it’s in the low gear, and it’s much smoother when it’s in the fourth gear The fuel consumption is 10L/100Km.

Because the high-powered car I bought is also very cool to drive, and now it has been driving for more than 4 thousand kilometers. Now I feel that as long as you dare to step on the sports mode, it is also a suit thug.

In fact, it is no more difficult than BMW.

Now the car price has dropped, but many comfortable configurations are gone. Then it didn’t take long, but it was changed and the configuration was lowered. Although the price came down, I still felt that the configuration was full of fragrance. Although some of them are not needed, you can’t live without them.

As the saying goes: buy early and enjoy early, buy late with a discount, and give it away for free if it goes bankrupt, hahaha.

Finally, I wish all my friends, like to mention cars, and I hope that the Trigeminal Star will light up your career and future, and I hope my evaluation will be helpful to you.

"Our comprehensive performance did not meet expectations." At the beginning of 2024, Li Bin, founder, chairperson and CEO of NIO, bluntly stated in the internal letter at the beginning of the year. On the evening of March 5, NIO released the fourth quarter and full year financial results of 2023. In 2023, NIO achieved revenue of 55.618 billion yuan, gross profit margin fell by 4.9 percentage points year-on-year, and net loss further expanded by 43.5% to 20.72 billion yuan.

In 2023, NIO delivered 160,000 vehicles, ranking second among new forces, but compared with the results of "sales crown" Li Auto 376,000 vehicles, there is a gap of 216,000 vehicles, and there is a great fault. At the moment of intense price war, can the listing of the new brand "Alps" series this year reverse the current delivery status of NIO?

Losses further widened

The financial report shows that in the fourth quarter of 2023, NIO achieved revenue of 17.103 billion yuan, an increase of 6.5% year-on-year, down 10.3% from the third quarter of 2023; the net loss was 5.368 billion yuan, and the year-on-year loss narrowed, expanding by 17.8%. At the same time, the gross profit margin in the fourth quarter of 2023 was 7.5%, an increase of 3.6 percentage points year-on-year, and a decrease of 0.5 percentage points month-on-month. During the same period, the gross profit margin of automobiles was 11.9%, both year-on-year and month-on-month.

In 2023, NIO achieved revenue of 55.618 billion yuan, an increase of 12.9% year-on-year; net loss of 20.72 billion yuan, an increase of 43.5% year-on-year, and a loss of 14.437 billion yuan in the same period of 2022.The cumulative loss in the first three quarters of 2023 alone has reached 15.352 billion yuan, exceeding 2022.

In 2023, NIO’s overall gross margin and automotive gross margin both declined, with a gross margin of 5.5%, down 4.9 percentage points year-on-year; automotive gross margin was 9.5%, down 4.2 percentage points year-on-year.

It is worth noting that since 2021, NIO’s gross margin and vehicle gross margin have gradually declined, with gross margins from 2021 to 2023 being 18.9%, 10.4%, and 5.5% respectively. However, NIO’s vehicle gross margin has increased quarter by quarter in the four quarters of 2023, from 5.1% in Quarter 1 to 11.9% in the fourth quarter.

According to industry analysts,The main reason for NIO’s further widening losses in 2023 is its continued spending on research and development and infrastructure.In 2023, NIO’s R & D expenses will be 13.43 billion yuan, an increase of 23.9% year-on-year.

In terms of supplementary energy infrastructure buildings, in 2023, NIO will build 1,035 new substation stations around the world, with a total of 2,350 completed. Continued R & D investment and the expansion of substation infrastructure and user centers have increased NIO’s financial pressure.By the end of 2023, NIO’s cash reserves amount to 57.30 billion yuan…

For the mass market

The new brand "Alps" will be launched in the second half of the year

After delivering 245,000 vehicles in 2023,In 2024, NIO has set a delivery target of 230,000 vehicles for the whole year.NIO expects to deliver 31,000 – 33,000 vehicles in the first quarter of this year, a decrease of 0.1% from the same period in 2023 to an increase of 6.3%. From January to February this year, 10,055 vehicles and 8,132 vehicles were delivered respectively. On March 5, Li Bin said at the performance meeting that he is confident to return to the level of monthly delivery of 20,000 vehicles.

Reporters learned that NIO will launch a new brand "Alps" in the second half of this year, priced 200,000 yuan – 250,000 yuan, for the public brand, to fill the current brand price gap. At present, NIO has released 9 models with a price band of 300,000 yuan – 800,000 yuan. Among them, the NIO intelligent electric executive flagship ET9 with a pre-sale price of 800,000 yuan will be delivered in the first quarter of 2025.

Li Bin said that there will be more than 100,000 yuan of models on the market in the future. At the moment of intense price war, the listing of the "Alps" series can reverse the current delivery status of NIO, and it remains to be seen whether the top three in the new energy market of more than 200,000 yuan this year.

"We judge that in the new energy vehicle market of more than 200,000 yuan, by the end of this year, there will be a particularly clear top three, and they will even occupy 70% of the market share. Among the top three, we (Li Auto) and Q Jie will definitely be in it." Liu Jie, vice-president of business at Li Auto, said in an interview with reporters on March 1.

(Article source: China Securities Journal)

Huawei’s new pure Hongmeng operating system is ready and is expected to debut on the Mate 60 and Pura 70 series of phones.

According to reports, the new system uses a full-stack self-developed architecture and no longer relies on traditional AOSP code, which has significantly improved the running fluency of the system.

In addition, the pure version of the Hongmeng system only supports the Hongmeng kernel and system applications, reducing unnecessary code by about 40%, which not only improves the operating efficiency of the system, but also enhances the security.

Previous reports also pointed out that the HarmonyOS Next (pure version of Hongmeng system) tested on the Mate 70 series of mobile phones can triple the efficiency of memory utilization.

This means that on the same hardware platform, the efficiency of running Hongmeng system far exceeds that of Android system.

Huawei’s rotating chairperson, Xu Zhijun, made it clear at an analyst conference in April that building a native application ecosystem for the Hongmeng system is Huawei’s main goal in 2024.

Huawei plans to migrate more than 5,000 commonly used smartphone applications in the Chinese market to Hongmeng’s native operating system in the next year, achieving deep integration between the operating system and the application ecosystem.

Xu Zhijun said that once thousands of applications migrate from the Android ecosystem to Hongmeng OS, Hongmeng will truly mature and has the potential to become the third largest mainstream mobile operating system in the world after Apple iOS and Google Android.

Wen Yan ke

After a period of time, did investors find it timely for Wang Xing to reduce his holdings of LI shares in mid-September?

01

On September 25th, LI (LI.O/2015.HK) 500,000 production car Ideal L7 rolled off the assembly line in Changzhou Intelligent Manufacturing Base, which is the flagship SUV of five families under the brand. Under normal circumstances, car companies will announce last month’s sales at the beginning of each month, ideally giving good news to shareholders in advance.

Since the first Li ONE rolled off the assembly line in November, 2019, 500,000 production cars have been rolled off the assembly line in 47 months, making it the first new car company in China to achieve this achievement. In addition, it takes only 100 days from the 400,000 th production car to the 500,000 th production car, showing an accelerated running trend.

The new force car companies are mainly Weilai (NIO.N/9866.HK), Tucki (XPEV.N/9868.HK) and Ideality. The founders were all entrepreneurial stars of the Internet technology track, then moved to the electric car track, and successively landed in US stocks and listed in Hong Kong stocks.

According to the data of professional automobile network, in 2022, the ideal sales volume will be 133,000, and the sales volume of Weilai and Tucki will be 122,000 and 121,000. Although they are ahead of the two old rivals, their advantages are not obvious.

In 2023, Ideality began to run at an accelerated pace. In the first eight months, the sales volume exceeded 240,000 vehicles, up by 171% year-on-year. In the same period, Weilai and Tucki sold 94,000 vehicles and 66,000 vehicles, which exceeded the sum of the two major friends, and their sales volume was more than 1.5 times, so they were no longer in a sales camp.

02

The large increase in sales also led to the ideal performance improvement and the stock price surge, forming a "Davis double click".

Ideal takes the lead in making profits among the new forces of car-making. In 2022, it still lost 2 billion yuan, but it made a profit of 170 million yuan in the fourth quarter, and then in the first half of 2023, it quickly increased its profit scale to more than 3.2 billion yuan.

At the same time, Weilai still lost 10.9 billion yuan in the first half of the year, and Tucki also lost 5.1 billion yuan. Naturally, they can’t turn losses into profits in 2023, and the profit time may be postponed until after 2025.

Ideal share price rose sharply this year, and the US stock market closed on Monday, with a cumulative increase of 73%, surpassing Tucki (68%) and Weilai (down 14%).

Compared with the latest market value, Weilai’s market value is $14 billion, Tucki’s is $14.5 billion, and the ideal market value is $37.5 billion, which is about 1.32 times of the total market value of Weilai and Tucki ($28.5 billion), which is 1.5 times of the ideal sales volume of Tucki Weilai in the previous August, and the multiple is roughly the same.

The automobile market share is naturally reflected in the market value scale, and this logic is completely correct.

03

From years of losses to large-scale profits as soon as possible, Yan Kejun thought of Meituan (3690.HK). In 2022, Meituan also lost 6.7 billion yuan, and in a blink of an eye, its profit exceeded 8 billion in the first half of 2023.

Meituan and its founder Wang Xing are also ideal major shareholders. The ideal organization representing Wang Xing’s personal investment is "Zijin Global" and the organization representing the US Mission is "Inspired Elite".

The ideal US stock prospectus shows that Wang Xing has accumulated 133.3 million shares, with a total investment of 263 million US dollars and an average price of 1.97 US dollars per share. Meituan holds a total of about 282 million shares, with a cost of 820 million US dollars and a price of 2.92 US dollars per share.

The ideal IPO price of US stocks is $11.5 /ADS (every two ordinary shares are equal to one ADS), so the ideal market value of Wang Xing’s shareholding is $766 million, and the book yield is 191%. Meituan’s stock market value is 1.622 billion US dollars, and its book income is 97%.

After the ideal listing, the stock price once rose to nearly $48. In August, 2021, Ideal took advantage of the situation to list on the Hong Kong stock market for the second time, and the issue price was raised to HK$ 118 or US$ 15.17, which was more than 7.5 times the cost of Wang Xing’s shareholding. Due to the low shareholding ratio, it is very easy for venture capital shareholders including Wang Xing to choose the time to reduce their holdings.

On September 19, according to the disclosure of Hong Kong Stock Exchange, Wang Xing, CEO and ideal non-executive director of Meituan, reduced his holdings by about 1.96 million shares from September 12 to 15, with a price range of about HK$ 157.84-HK$ 160.51 per share, and cashed in about HK$ 311 million.

Compared with the cumulative number of shares held by Wang Xing, the reduction of 1.96 million shares is just Mao Mao Rain. By the end of June 2023, Zijin Global held 128 million shares, Inspired Elite, holding 376 million shares or 18.53% in total.

As the ideal official responded: "This stock trading is a personal act, and the transaction accounts for a small part of his total shareholding, and does not involve the shareholding of Meituan."

Having said that, the reduction of major shareholders has only symbolic significance to the stock price. After the ideal stock price entered a high point in early August, it was followed by a wave of obvious decline. In the last two trading days, the ideal Hong Kong stock fell by 7.7% on September 25th, and then fell by nearly 5% on September 26th. Its latest share price is about HK$ 138, which has retreated by about 26% compared with the high of US$ 185 and entered the "technical bear".

Need to add that, almost in the same period, Weilai Hong Kong stocks nearly halved, and Tucki also retreated by more than one third. The stock price trend of new power enterprises is very ugly.

The company’s revenue increased from more than 20% to 66%, 96% and 228% from the fourth quarter of 2022 to the second quarter of 2023. That is to say, from October 2022, the ideal has a quite sharp trend, rising from HK$ 52 to over HK$ 180, which has more than tripled.

The ideal sales volume has increased greatly, and the profit is expected to continue to increase. Should Wang Xing and other venture capitalists hold it? However, the stock price surge is based on a high growth base. Since the delivery base has been raised to a higher level in 2023, it will be extremely difficult to exceed three digits or more than 50% growth rate in 2024.

Should minority shareholders refer to "Xing Ge" and leave their bags in time?

[Cheyou Headline-Cheyou Number-Km/h] In recent two years, a "sinking wind" has prevailed in the domestic automobile market. Both luxury brands and independent forces have strengthened their own entry-level products, making the market positioning more people-friendly.

A few days ago, the new Volvo S60 was officially launched, and the price range of the new car was 29.69-38.49 million, which was regarded as the main model of Volvo’s entry-level market. As an annual change, there are not many changes in the whole vehicle, but only changes in the configuration.

Specifically, the new car still maintains the overall layout of the preceding paragraph.

The iconic "Raytheon Hammer" LED light group, flat shield grille and three-stage front enclosure have the rich characteristics of Volvo family.

The same is true for the side and the tail. The relatively rounded double waistline body and sliding roof are retained, and with the "C"-shaped LED light group at the tail and hidden exhaust gas, it has a strong simple texture.

In terms of interior, the new car also continues the current central control layout, using embedded central control large screen and crystal electronic gear lever, and adding leather fabric package to the whole car to enhance the advanced texture.

But the difference is that the full LCD instrument panel has been upgraded from 8 inches to 12.3 inches as standard in the whole system, and the car system has also been "localized" in this change. It can support Huawei’s application market, Tencent’s love listening, Huawei’s intelligent assistant and other functions, but it also cancels the mapping of Apple’s CarPlay mobile phone accordingly. In terms of safety configuration, the new car can provide automatic braking, automatic parking, ready to leave notice, fatigue driving tips, etc., and it has little pressure on daily use.

In terms of power, the new car will be equipped with a 2.0T turbocharged engine +48V light mixing. Among them, the B3 version has a maximum power of 120kW and a maximum torque of 265n m.. The B4 version has a maximum power of 145 kW and a maximum torque of 300 N m.. The B5 version has a maximum power of 184 kW and a maximum torque of 350N·m, which is matched with a 7-speed dual clutch gearbox and an 8-speed automatic manual transmission. Compared with the preceding paragraph, the new car is reduced. After all, it has changed from the standard 8AT to the 7-speed dual-clutch gearbox, which always makes people feel a loss.

On the whole, the performance-to-price ratio of the new car has been further compressed, and the overall configuration and appearance have not changed much, but it has been replaced with a 7-speed dual-clutch gearbox. In the words of netizens, it is "more and more auspicious", which deviates from the mainstream "low price and high distribution" market. I wonder if this wave of operation will affect the next sales performance. (Text/Cheyou number kilometers per hour)

　　"In addition to the house, car and time deposit, I still have several million yuan of working capital in my hand, and I can spend it casually." "I have a villa in Guangdong, a villa in Hainan, a villa of 700 square meters in Jilin, and seven or eight luxury cars. If I win, will my son marry your daughter? If it is not enough, I will add another 10 million yuan as a bride price "… …

　　On the short video platform, the anchors are staged one after another to show off their wealth. In the message, some people are disgusted with this kind of show-off behavior; Some people are openly envious and hope that they can become such "rich people".

　　The reporter of "Rule of Law Daily" recently found on the short video platform that there are quite a few bloggers who show off their wealth. They take luxury life as their selling point, some for pure show-off, while others seek benefits by showing off their wealth and implanting advertisements.

　　Experts interviewed by reporters believe that some bloggers preach money worship and hedonism in order to attract traffic, causing teenagers to imitate consumption and show off, seriously endangering the network ecology, and it is urgent to strengthen governance.

　　Short video shows off wealth and floods.

　　Three views on the influence of corrupt atmosphere

　　"Do you have 5000 yuan? Do you have 30 thousand yuan? 130 thousand yuan. Have you seen it? Have you seen more than 2 million yuan? 40 million yuan, optimistic, I am 40 million yuan. " A female anchor blocked the account balance of a payment software with her finger and moved to the left bit by bit to show off to the audience.

　　For such a show-off video, Li Jie from Yibin, Sichuan, bluntly said that he was very disgusted. "These show-off anchors are either nouveau riche psychology, for fear that others don’t know that they have money, or they deliberately cause others’ jealousy, hype and fame, or rely on showing off their wealth to satisfy their vanity." Li Jie said.

　　The reporter interviewed dozens of people in Beijing, Tianjin, Sichuan and other places at random. Except for a few people who think that online showing off wealth is just a way for successful people to show their private lives, most people are opposed to online showing off wealth.

　　According to Zeng Zhi, a researcher at the Center for Journalism and Social Development of Renmin University of China, sharing your life on the Internet belongs to freedom of speech in a broad sense, which is naturally legal. But showing off and sharing are two different behaviors. "Sharing is based on the partnership between us. I give you what I have, and showing off is a hierarchical emotion that you can only see, but not have, and even envy and attach to me."

　　It was once believed that young viewers lack critical knowledge of wealth, and are easy to envy the superior situation of those who show off their wealth, resulting in a comparison psychology that does not conform to their age, family situation and due virtues; Adult audiences tend to form jealousy and resentment.

　　According to Li Nan, a middle school teacher in Suzhou, Anhui Province, some students in his class are addicted to watching videos showing off their wealth and fantasizing about "making big money and spending a lot of money like an anchor". "Showing off wealth on the Internet will have a huge impact on the values of young people, and it is easy for young people to form a mercenary wrong mentality and shape a superficial and unconfident personality psychology." Li Nan said.

　　Packaging marketing may not be really rich.

　　Harvest flow for profit

　　It is worth noting that the reporter’s investigation found that although some bloggers improperly display luxury life as a selling point, their experience of high-end consumer goods is true; There are also some bloggers who package themselves as rich people through marketing hype, hoping to make profits by showing off their wealth.

　　Industry insiders told reporters that some bloggers’ initial video content was mainly to visit cheap restaurants such as barbecues, snacks and hot pots, and the traffic was tepid. After occasionally posting a "300 yuan One or Two Steaks" experience, the number of single likes soared to hundreds of thousands of times. Later, the blogger began to focus on making videos of high-end restaurants and hotels, "75,000 yuan for one night in the hotel", "1.99 million yuan for confinement" and "10,000 yuan for haircut" … … The flow rate has increased dramatically.

　　The reporter noticed that after the traffic increases, the above bloggers will implant advertisements such as selling cars, selling houses or selling watches in the video. This situation is not a case. Many bloggers have adopted this strategy, making showing off wealth a traffic password, and then implanting advertisements. A number of short video bloggers revealed that their quotations for advertising and promotion ranged from several thousand yuan to tens of thousands of yuan, and some deeper cooperation fees were "not capped".

　　According to some insiders, some bloggers develop offline projects in the video of showing off wealth, attracting people who want to buy luxury cars and become rich, and attracting many people to borrow money to participate in so-called money-making projects.

　　There are also bloggers who seize the audience’s desire to get rich, claiming in the video that they can "teach you how to explode powder and realize cash" and absorb students to collect training fees.

　　Zhang Xiaoyi from Zhanjiang, Guangdong Province, was attracted by this video not long ago — — A blogger told users in the live broadcast that he earned a lot of income on the short video platform, and together with the students who have returned from their studies, he showed screenshots of income, ranging from several hundred thousand yuan to several million yuan, and constantly showed off his luxury car and mansion, claiming that every meal would cost tens of thousands of yuan.

　　"I bring, one-on-one, official platform certification, 28 places in a week, and you can be like us in a month." The blogger shouted loudly. Zhang Xiaoyi was moved and spent 3990 yuan to sign up. A week after signing up, the other party sent some materials and video editing courses. From beginning to end, he didn’t see any "famous teacher" to help guide the creation of a million fan accounts, and the other party didn’t ask him about it, or even know his account. "Isn’t this a deception to draw a pie in the live broadcast room?" Zhang Xiaoyi said indignantly after she found herself being pitted.

　　In fact, the reporter’s investigation found that on the e-commerce platform, you can buy a large number of materials for making high-end friends, such as luxury goods, luxury cars, balance bills, travel and leisure and even helicopter purchase records, for only 10 yuan. Only to prove personal assets, there are stock income charts, sales records, and bank transfer screenshots of tens of thousands, hundreds of thousands or even millions of yuan. Some stores also provide editing tutorials and copywriting, and if the buyer doesn’t know how to operate it, he can also pay the seller to operate it on his behalf.

　　In addition to virtual materials, it is also convenient to fake physical luxury goods. Also on the e-commerce platform, you can buy the car keys of various luxury cars for tens of yuan; Spend tens of dollars to thousands of dollars, and you can rent famous bags, famous cars and luxury houses of various brands to take pictures.

　　False advertising is illegal.

　　Regulatory identification and timely follow-up

　　"Many bloggers who show off their wealth actually take advertising fees and do business promotion and advertising marketing, such as jewelry and buffets." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said that according to the advertising law and other regulations, advertisements should be identifiable and enable consumers to identify them as advertisements. However, most videos showing off wealth are not marked as advertisements, and people do not know which ones are commercial propaganda and which ones are real life. "It is a typical illegal act to mix and talk like this."

　　He suggested that showing off wealth can make bloggers pay more attention and expand their satisfaction, so this shortcut to fame is constantly copied and imitated. For short video platforms to show off their wealth and chaos, relevant departments should promptly and vigorously rectify and purify cyberspace.

　　The reporter noted that the State Administration of Radio, Film and Television and the Ministry of Culture, Tourism and Tourism recently jointly issued the Code of Conduct for Network Anchors, which explicitly prohibits 31 kinds of behaviors, including inducing rewards, overeating, showing off wealth and worshipping money. Since April this year, the Central Network Information Office, together with relevant departments, has launched a three-month special campaign to "clear and rectify chaos in the field of webcasting and short video", focusing on rectifying illegal and illegal content such as "color, ugliness, strangeness, falsehood, vulgarity and gambling".

　　Some short video platforms are also in action. On July 19th, Tik Tok announced that it had dealt with a number of contents and accounts suspected of deliberately showing off wealth, promoting high consumption, keeping up with the joneses and enjoying themselves. From July 1 to 18 this year alone, the platform cleaned up 3911 related illegal videos and punished 5 illegal accounts.

　　From April 25th to May 8th this year, Xiaohongshu platform handled more than 1,100 illegal contents related to showing off wealth. When users of Little Red Book search for keywords such as Ferrari, Bugatti and Mansion, the page will display the prompt of "Sincerely share and rationally consume".

　　A number of short video platforms have announced that they will continue to crack down on the content and accounts of bad values such as worshipping money and showing off wealth, comparing and enjoying themselves, and continue to monitor and dispose of related variants in time.

　　In Zeng Zhi’s view, the platform is in the front line of Internet governance, that is, it should screen and limit the video of showing off wealth, and educate and warn users who frequently publish relevant content.

　　"Last year’s ‘ Clear action ’ In China, the Internet Information Office has expressed its willingness to control videos showing off wealth, and its "Regulations on the Management of Internet Audio and Video Information Services" also stipulates that ‘ Providers and users of network audio and video information services should … … Carry forward the socialist core values and promote the formation of an active, healthy and upward-oriented network culture ’ . At present, the relevant rules and regulations are relatively sound. The key is that the platform needs to abandon the view of traffic first and do its job of supervision. " Zeng Zhi said.

　　Zhu Wei suggested that to control the short video to show off the rich chaos, the regulatory authorities need to continue to supervise and guide, and the short video platform should improve the institutional mechanism. For example, it can introduce an algorithm mechanism, use AI to identify whether it is a show-off video, do not give traffic to the show-off video, and prevent vulgar live broadcast and video content from becoming social topics.

　　□ Our trainee reporter Zhang Shoukun

　　□ Our reporter Zhao Li

It is said that the competition in the entertainment circle is very stressful. Whether it is given by yourself or public opinion from outside, as long as it is an "insider", it will face a lot of pressure. Under this pressure, in order to better meet the expectations of fans and audiences and their own standards and requirements, many actors and artists are called "Desperate Saburo" in the entertainment circle, and "No madness, no survival" is the highest evaluation for them.

Then let’s take a look at which "Desperate Saburo" are selected!

Alina Zhang, who boarded the hot search many times before because he "apologized", relied on the flag of "only sleeping for three hours" this time. In an interview video, Alina Zhang talked about her cross-border experience from the front to the back. She said that her mobile phone was always online 24 hours a day, and when a colleague sent her a WeChat at 3 am, she would reply at 4 am.

As for Alina Zhang’s sleeping time, she also broke the news herself in a variety show, saying that when she participated in "Braving the Wind and Waves", all her sisters were afraid to live in the same room with her, for fear of being awakened by her. She also quipped that when Eva Huang called to change rooms at night, she heard it. Why did she hear it? It was because it was three o’clock in the morning and Zhang Menggang got up.

Although it is a joke, it is also the true state of Alina Zhang at work. Only Alina Zhang and He Jiong slept for three hours.

Talking about the topic that "monsters" in the workplace don’t sleep in the program, He Jiong mentioned that "three hours’ sleep time is enough for himself". In fact, He Jiong didn’t mean that it was enough for him to sleep only three hours a day. Later, he also explained that in his concept, it was enough to fall asleep, whether it was three hours or four hours, as long as he fell asleep, he played a role in rest and relaxation.

Some netizens have sorted out He Jiong’s itinerary in October this year. Almost all the programs are recorded from the beginning of the month to the end of the month. It is no wonder that He Jiong is always called "He Laoshi". With such a large workload and excellent hosting strength and experience, He Laoshi deserves it.

Meng Mei Qi, as a "teacher elder sister" of trainees, told them about her own experience, saying that when she participated in the competition, she only slept for 30 minutes for two months out of three months.

Before Alina Zhang and He Jiong only slept for three hours, it was already exaggerated, and 30 minutes was too much. No wonder some netizens voiced doubts. However, artists should pay attention to their work and rest, and don’t overwork, otherwise their health will be too much one day.

Whether it is a newcomer or a senior, there will always be a rush in this fast-paced circle. In "Great Sister", Tamia Liu, an actor, said that he lived by willpower. No one is superhuman, but when you have the will, you can go forward bravely. From marriage and family management to personal will growth, from actor to cross-border anchor. Tamia Liu has been fighting a prepared battle.

There is a scene in the program that is the live content of Tamia Liu on the day after the live broadcast. At that time, it was already three o’clock in the morning, and many staff members couldn’t stay up. Tamia Liu also teased himself that he was the one who put all the staff down.

Recently, LAY has appeared in many variety shows, such as I am a singer, an idol trainee, the name of a teenager, This is Street Dance, and the latest Dance Storm.

Singing, composing and dancing, he is updating his own universe, with new albums, new singles, setting up an entertainment company and convening trainees. LAY’s plan is very full. Before attending the program, he said that he had almost no spare time, even if he didn’t have a schedule, he wouldn’t let himself rest. He would use his spare time to compose and practice dancing, and he would also see him arranging music with a computer at the airport.

Jackson Wang is also such a "Desperate Saburo" idol artist. I have participated in many variety shows in China for more than five months, opened a pop-up shop and released new songs. I also have to take into account the arrangement and development of Korean companies, and China and South Korea run at both ends. Give yourself a relaxing holiday, and he will even feel panic and anxiety. Only by enriching yourself will you feel that you have not been surpassed and eliminated.

The entertainment circle has been updated very quickly. If you want to have a more sense of existence in the hearts of the audience, almost everyone is desperate. Love to drive action, they use their professionalism and professional attitude to present better works to the audience. Under the premise of not hurting their health, Saburo deserves everyone’s praise and appreciation. Text/fruit burning