China Network October 24 th Recently, the National Development and Reform Commission, the State Sports General Administration and other five departments issued the Action Plan for Promoting the Construction and Service Improvement of Outdoor Sports Facilities (2023-2025) (hereinafter referred to as the Action Plan). On October 24th, the National Development and Reform Commission held a special press conference to introduce the promotion of outdoor sports facilities construction and service improvement.
Since September, the number of "outdoor hiking" searches has increased by 370% year-on-year
Outdoor sports are sports activities with the natural environment as the carrier and competition, fitness and leisure as the main forms, and are an important part of the public service system of national fitness at a higher level. Last November, the General Administration of Sports, the National Development and Reform Commission and other eight departments issued the Outdoor Sports Industry Development Plan (2022-2025), which opened a new journey for China’s outdoor sports industry to transform into a high-quality development strategy.
Liu Ming, director of the Social Development Department of the National Development and Reform Commission, said that by the end of 2021, the number of outdoor sports participants in the country had exceeded 400 million, and the trend of popularization, age-old and lightweight had emerged. Different types of outdoor sports emerged one after another, and the activity scenes gradually extended. Its characteristics of freshness, fun, low participation threshold and social attributes were also sought after by many young people.
"The popularity of outdoor sports has greatly promoted the development of related industries. According to statistics, since September this year, the search volume of keywords’ outdoor hiking’ on consumer comment platforms has increased by 370% compared with the same period of last year, the sales of fishing equipment on online shopping platforms have increased by 153%, and the sales of self-driving camping equipment have increased by 167%. With the emergence of new models and new formats of’ outdoor+’,consumer products have become increasingly diversified, and the driving role of outdoor sports in the sports industry has become more prominent. " Liu Ming said.
According to reports, the Action Plan issued this time pays more attention to facility construction and service improvement, and pays more attention to the operability of policy measures. It is another important document in the field of outdoor sports and provides accurate and efficient policy guarantee for the high-quality development of outdoor sports.
Liu Ming said that in the next step, the National Development and Reform Commission, the General Administration of Sports and other departments will vigorously promote the development of outdoor sports industry, build more complete and practical facilities, build a higher-level public service system for outdoor sports, strive to achieve large-scale growth and high-quality development of the industry, and strive to make outdoor sports an advantageous industry for national fitness, and continuously enhance people’s sense of acquisition and happiness.
Promote the construction of more outdoor sports facilities such as self-driving sports camps and fitness trails.
Outdoor sports venues and facilities are the foundation of developing outdoor sports industry. China’s vast territory and diverse terrain provide unique conditions for the development of outdoor sports industry. With the continuous promotion of policies such as Opinions on Building a Higher Level Public Service System for National Fitness and Outdoor Sports Industry Development Plan (2022-2025), outdoor sports venues and facilities in China have grown rapidly.
According to statistics, by the end of 2022, there were 127,800 fitness trails in China, reaching 314,200 kilometers, up by 20.68% and 19.29% respectively compared with 2021, said Yang Xue, director of the Department of Sports Economics of the State Sports General Administration. Among them, by the end of June, 2023, 32 national mountaineering fitness trail demonstration projects recognized by chinese mountaineering association had been completed and put into use, totaling more than 3,000 kilometers. In addition, there were 2,452 ice and snow sports venues nationwide, an increase of 8.45% over the previous year. Among them, there are 1576 skating rinks, accounting for 64.27%; There are 876 ski resorts, accounting for 35.73%, up 8.69% and 8.01% respectively compared with the previous year.
Yang Xue thrush said that in the next step, the Action Plan will be implemented in depth, the spatial layout of outdoor sports venues and facilities will be improved, and all localities will be encouraged to build ski resorts, hiking trails, sports boat docks and other outdoor sports venues and facilities according to different natural resource endowments, so as to continuously optimize the development environment and attract social forces.
In addition, make overall use of multi-channel funds, cooperate with the Development and Reform Commission to organize and implement the short-board project of national fitness facilities, give play to the guiding, demonstrating and inciting role of investment in the central budget, encourage social funds to actively invest, continuously strengthen project reserves, and promote the construction of more outdoor sports facilities such as mountain outdoor camps, aviation flight camps, self-driving sports camps, sports boat docks, ski resorts, fitness trails, etc., so as to consolidate the foundation for the high-quality development of outdoor sports industry.
"Demonstration project to build outdoor sports venues and facilities. We will also identify a number of national sports industry demonstration units and projects featuring the operation and consumption scenarios of outdoor sports events. Encourage the deep integration of outdoor sports with tourism and culture, identify qualified outdoor sports venues and facilities as national sports tourism demonstration bases, effectively play a leading role in demonstration, and continuously improve the operating efficiency of outdoor sports venues and facilities. " Yang Xue thrush said.
Accelerate the development of outdoor sports events and festivals based on independent brands.
Outdoor sports consumption is an important part of sports consumption, and it has grown strongly in recent years. Yang Xue thrush said that according to statistics, during the Mid-Autumn Festival and National Day holidays, the sales of surfing and diving equipment increased by 87% year-on-year, the sales of outdoor running clothes increased by 153% year-on-year, and the sales of sun protection clothes increased by 75% year-on-year, showing huge market potential and development prospects.
Yang Xue thrush introduced that the Action Plan put forward a series of measures in promoting outdoor sports consumption, among which, in strengthening the construction of outdoor sports venues and facilities, the Action Plan proposed to promote the construction of sports parks and make them an organic part of the urban green space system. Build a national trail system, optimize the layout of ice and snow sports facilities, improve outdoor sports facilities in mountainous areas, increase the supply of water sports facilities, cultivate self-driving sports camps, and strengthen the construction of aviation flight camps. These measures are conducive to further expanding the scale of outdoor sports facilities and expanding the outdoor sports consumption space.
The Action Plan also proposes to speed up the development of outdoor sports events and festivals with independent brands as the mainstay, and to enrich the supply of outdoor sports events and create a number of brand activities of "traveling with the events". Yang Xue Shark said that the General Administration of Sports and the Ministry of Culture and Tourism have launched two brand activities in conjunction with the Hangzhou Asian Games and the Guangxi Youth Association, and the next step will be to continue the brand activities of "Traveling with the Games" in conjunction with important events such as the 14th Winter. Support the application of artificial intelligence, big data, 5G and other technologies in outdoor sports scenes. Create an intelligent and personalized consumption scene for outdoor sports.
In terms of strengthening outdoor sports safety and optimizing consumption environment, the Action Plan proposes to establish outdoor sports safety rescue mechanism and improve outdoor sports facilities identification system. Form an emergency rescue system led by the government and participated by social groups. Support qualified outdoor sports products and service providers to establish their own rescue teams. Encourage the organizers of outdoor sports events to buy public liability insurance for the events and accidental injury insurance for the participants.
"These measures are conducive to better meeting the people’s outdoor sports consumption needs and providing an important guarantee for the safe and healthy development of outdoor sports. In the next step, according to the measures proposed in the action plan, we will strengthen departmental communication and coordination, speed up the implementation of measures, further promote outdoor sports consumption, and help build a new development pattern. " Yang Xue thrush said.
Encourage the use of collective construction land and "four barren" land to develop outdoor sports industry.
When talking about promoting the innovation and development of outdoor sports industry, what supporting policies are there in land security? Huang Qing, the second-level inspector of the Department of Natural Resources Development and Utilization of the Ministry of Natural Resources, said that the Action Plan clearly put forward the requirement of "innovating land supply methods" and solved the problem of outdoor sports land and space for people to return to nature and get close to nature from the source.
"To this end, we encourage the use of collective construction land and’ four barren’ land, that is, barren hills, gullies, hills and beaches, to develop outdoor sports industry. At the same time, it is clearly required to further optimize the approval process of construction land involved in outdoor sports industry, and improve new ways of land supply such as long-term lease, combination of lease and lease, and flexible annual transfer. It is clear that the land that meets the "Catalogue of Allocated Land" can be supplied by allocation, and the specific support policies for handling the historical problems left over by outdoor sports enterprises are steadily promoted. " Huang Qing said.
Among them, in order to lower the threshold of outdoor sports land, Huang Qing said that the use of urban idle land can be managed according to temporary construction; On the premise of not hindering flood control and water supply safety, fitness trails can be built along rivers, lakes and beaches according to laws and regulations; Encourage the comprehensive utilization of land, and reach a use agreement with the land owners with compatible uses.
In terms of reducing the cost of land use, Huang Qing said that land supply by lease is supported. For land supply by lease first and then transfer, after reaching the agreed conditions and years, land transfer procedures can be handled by agreement, and it is no longer necessary to handle land transfer procedures by bidding, auction and hanging, reducing competition and increasing costs; For the land that must be sold by bidding, auction and hanging according to law, if the land is acquired by renting first and then letting, the bidding, auction and hanging procedure can be implemented when leasing and supplying, so as to stabilize the long-term expectation of social forces to build operational fitness facilities.
Huang Qing said that in the next step, the Ministry of Natural Resources will optimize the approval process of construction land involved in outdoor sports industry and improve efficiency on the premise of conforming to the detailed planning of national land space, not breaking through the relevant laws and regulations and policies and systems such as cultivated land and permanent basic farmland, ecological protection red line, nature reserve and access system, and not damaging the natural ecosystem.
Editor: Zhao Xiaowen
Editor: Wei Jing
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