【Chexun. com reportedAfter the "merger" of Yima and Changma, the first year of the "second venture" of the new Changan Mazda finally ushered in the first product.
On March 20th, the groundbreaking work of the first year of the new Changan Mazda — — The new MAZDA CX-5 was officially launched, with a total of six models, with an official price of 175,800-236,800 yuan, and a number of financial policies, including a deposit of 366 yuan to 3,666 yuan, a replacement subsidy of up to 10,000 yuan, and a zero interest rate for 24 periods, were launched, starting a new journey with this classic model that has experienced ten years of wind and rain in the global market.
In 2012, MAZDA CX-5 was officially born. In the past ten years, about 200 global awards from safety, care and quality have been won. Up to now, MAZDA CX-5 has won the North American IIHS safety crash test excellent+top certification for 9 consecutive years (2014-2022), and ranked first in the most reliable vehicle list in 2021; Won the Japan Child Protection Design Award for five consecutive years; For three consecutive years, it has been listed in the ranking list of automobile reliability by Consumer Reports, an authoritative organization in North America.
MAZDA CX-5 sticks to the "ingenious way" when doing one thing for life.
"All the glory of MAZDA CX-5 is inseparable from the word" quality ". Behind the quality is the ingenuity that Mazda has adhered to for a hundred years. " At the Nanjing factory, the president of Changan Mazda Automobile Co., Ltd., Sumioka, preached Mazda’s motto of devotion to quality.
Doing one thing for the rest of my life, Mazda deeply embodies its ingenuity in building cars, and will strive for perfection in both technology research and development and manufacturing. Especially, as one of Mazda’s best overseas factories, Changan Mazda Nanjing Factory is not only the birthplace of the new MAZDA CX-5, but also the forging place that insists on ingenuity.
According to the official introduction, Changan Mazda Nanjing Factory has an advanced torque monitoring system in China to prevent unqualified products from flowing into the next process. The rain line can simulate the super-heavy rain that does not exist in life, and strictly test the vehicle tightness; There are also Mazda’s unique automatic front and rear axle tightening equipment, domestic first-class welding and painting workshops, etc., which help the new MAZDA CX-5 become a unique ingenuity with advanced technology.
Experience Mazda-style driving pleasure with "one man and one horse"
"Mazda is not so much building a car as exploring the harmonious interaction between people and cars and endless driving pleasure, and this exploration began from the moment you first saw this car." Wang Hui, executive vice president of Changan Mazda Automobile Co., Ltd. said.
The new MAZDA CX-5 continuously adjusts and evolves the driving experience, safety and comfort of the new car by simulating various road conditions such as morning and evening rush hour, high-speed curve, continuous curve and linear acceleration.
At the same time, in terms of power and handling, the new MAZDA CX-5 is equipped with Chuangchi Blue Sky Engine, with a total displacement of 2.0L and 2.5L, matching the 6-speed automatic manual transmission. The maximum power of the 2.0L model is 114 kW and the maximum torque is 200 Nm. The 2.5L model has a maximum power of 144 kW and a maximum torque of 252 Nm. With the newly upgraded GVC PLUS acceleration vector control system and i-ACTIV AWD intelligent four-wheel drive system, it not only enhances the ability of the new MAZDA CX-5 to get rid of the bad roads, but also improves the driving quality and ensures the handling of daily commuting.
In addition to adjustment, rich safety configuration is also a guarantee for enjoying driving pleasure. The new MAZDA CX-5 comes standard with reversing image and reversing radar, which makes the field of vision more boundless. The evolved i-ACTIVSENSE intelligent safety assistance system integrates MRCC full-speed adaptive cruise system, CTS cruise mode intelligent driving assistance system, 360-degree panoramic image, LAS lane keeping assistance system and many other safety configurations. Whether it is traffic congestion, sudden sudden braking, blurred vision, lane departure and other risks, the new MAZDA CX-5 can intervene urgently to minimize the risk factor and protect every trip.
Deepening the Thinking of "User Plus" and Further Promoting Enterprise Care
In Mazda’s view, the vehicle is not a cold machine, but a tacit friend of the user. To this end, Mazda emphasized its "user+"thinking at this conference, and built a bridge of emotional communication between brands and users by continuously deepening the service model and content to enhance the sense of belonging of users.
At the new car launch conference, Wu Xuxi, executive deputy general manager of Changan Mazda Automobile Sales Branch, officially announced the recruitment plan of "Customer Experience Officer", and pointed out the direction for the future service improvement of Changan Mazda through the secret visit of "Customer Experience Officer".
Not only is it a brand-new model, but in the first year after the merger, in Wu Xuxi’s view, the new Mazda will also be transformed from a traditional car company to a user-oriented enterprise, creating a personalized service experience. "In the first year of the new Changan Mazda, we will uphold ‘ Full car system, full scene and full aging ’ The principle, constantly explore the point of convergence with users, unify new services, and provide users with life-cycle care beyond expectations. "