分类归档 entertainment

Song Kai visited Qatar, and the China Football Association restarted "football diplomacy"

Reporter Jin Cuo reports On October 31st, local time, Song Kai, the new president of China Football Association, appeared at the AFC Annual Awards Ceremony, which was his first visit since he took office. Song Kai’s move hoped to restart China’s football diplomacy and open up the situation.

In January this year, Du Zhaocai, then vice-chairman and secretary of the Party Committee of the Football Association, was elected as a director of FIFA, with 18 votes at the bottom, and was unable to be re-elected. Due to the special regulations of the AFC (only one election was allowed), China Football was "aphasia" in the executive committee of the highest institution of the AFC for the first time.

Subsequently, the chairmen and vice-chairmen of the 16 committees under the AFC were adjusted, and no one in the China Football Association was elected.

However, according to the current "status" of China football, whether it is elected as a director or not has little influence, because even when Zhang Jian and Du Zhaocai were directors, it didn’t bring much help to China football. Even when Du Zhaocai was the chairman of the arbitration committee, China football didn’t even benefit from it, and even suffered a lot when facing the West Asian teams.

In fact, after Zhang Jilong, China’s football diplomacy or "foreign affairs" has been "aphasia". Since then, neither Zhang Jian nor Du Zhaocai has done it, especially Du Zhaocai.

That is to say, after Zhang Jilong’s retirement, China’s football diplomacy has been broken, and the "advantages" of Chen Chengda, Xu Fang and Zhang Jilong, which come down in one continuous strain, are gone.

For Song Kai, there are many things to do after taking over the mess of China Football Association. Youth training and league matches are very important. Judging from his trip to Doha, football diplomacy has not been neglected, or an open attitude.

In the past, some leaders of the Football Association actually did not attach importance to football diplomacy, and some were jealous and some were disdainful of Zhang Jilong’s contribution. Despite Zhang Jilong’s persuasion, Nan Yong "formed an alliance" with Haman, then president of the Asian Football Association, and got a temporary "pleasure" for a football player in China. At that time, he was full of pride. "What football diplomacy is, it’s just interests."

Nan Yong’s words have some truth. "Interests" are indeed fundamental, but connections are also indispensable. Otherwise, there is no channel for "mutual benefit", or why do people believe you? Haman took over at that time, mainly because he was under siege and needed an "exit".

At present, the situation in the AFC is that "the west wind overwhelms the east wind", and for many years, it is very difficult for China football to regain its voice, which Song Kai should be aware of.

In 2013, with the support of Blatter, Salman ascended the presidency of the AFC, and was re-elected for three times since then. The latest term is in 2027. From the current point of view, he has completely controlled the AFC, with no opponents, and his power is better than that of Haman. His secretariat manages almost everything.

Over the years, China’s football diplomacy has been guided by the principle of "following the establishment", which has both advantages and disadvantages. The advantage is that you can sometimes have a sip of soup, but the disadvantage is that you can only have soup.

Previously, China football could not speak because it could not bring "benefits". At that time, many sponsors of the AFC were Japanese and Korean companies, while there were almost no in China; Later, China enterprises participated extensively, but did not express their due "interest demands". They only paid money and did nothing.

For China football, a good opportunity is that an enterprise in China won the business development right of AFC for 8 years (from 2021 to 2028) for 2.4 billion US dollars in 2018. Unfortunately, due to the epidemic, the company lost money for years and was unable to pay the relevant funds, so it had to re-sign the contract and give up most of the benefits. Among them, AFC suffered heavy losses, and China football was also negatively affected.

Since then, China Football Association gave up the right to host the Asian Cup, which also caused dissatisfaction with the Asian Football Association. Among them, Du Zhaocai’s "inaction" was involved.

Therefore, in a certain period of time in the future, China football must regain its "trust" and establish new "contacts" with the world football. Song Kai revealed that the China Football Association is discussing matters related to hosting the World Youth Championship and the World Youth Championship.

In addition, China enterprises that sponsor FIFA and AFC must form a joint force and work closely with the Football Association to maximize the interests of all parties.

During his stay in Doha, Song Kai first met with AFC President Salman and talked with some AFC leaders. Accompanied by Song Kai, Luo Zhao, who has worked in the Foreign Affairs Department of the Football Association for many years, is very familiar with many things about the AFC.

Later on October 30th, local time, Song Kai met Salman on the day he arrived in Doha. Salman congratulated Song Kai on his election as president of China Football Association and reiterated that AFC will continue to cooperate with China Football Association. "I believe that under the leadership of Mr. Song Kai, China football will be promoted to a higher level." Salman said that he was concerned about Song Kai’s remarks. "We have seen the determination of the leadership of the new China Football Association." Song Kai expressed his appreciation and welcome for Salman’s commitment. Salman revealed that the AFC will have a series of concrete development plans to help China’s football continue to develop.

On the 31st, on the day of the AFC Awards Ceremony, Song Kai also had a talk with relevant people of AFC. Although he didn’t have a thorough understanding, he at least laid a foundation. In fact, Zhang Jilong once said that China’s football diplomacy is nothing more than four words: making friends.

Of course, it is whimsical to expect Song Kai to restart football diplomacy at once and even achieve results. After all, he is only a "newcomer", but at least, he has taken the first step. In the future, under the guidance of the policy of "making friends", he will be down-to-earth and may recover lost ground.

How to "restart" physical education class in the new semester? Many primary and secondary schools in Beijing adjust sports intensity.

The winter vacation is coming to an end, and primary and secondary school students in Beijing will usher in a new spring semester. After the epidemic prevention and control entered a new stage, teachers and students concentrated on returning to school, and how to carry out physical education class in primary and secondary schools in the new semester attracted much attention.

What adjustments has the school made to physical education class in the new semester? How can students resume normal sports after "Yang Kang"? The Beijing News reporter interviewed many schools and relevant experts in Beijing.

Explore students’ physical health in advance, and design sports activities in a targeted and hierarchical manner.

On the eve of the start of school, all the students in Xiluo Park, Fengtai District, Beijing received a questionnaire about their physical health during the winter vacation.

Zhang Hongfeng, head of the school’s sports team, told reporters that this winter vacation is special and long. Many children and parents have experienced Covid-19 infection, and now they have basically recovered. "But we are not sure to what extent the epidemic has affected every child’s body. Therefore, it is very important to arrange, and we have first-hand information through questionnaires. "

On this basis, the school made a pre-judgment and formulated the basic route and method of physical education in the new semester. The school proposes that two weeks before the start of school should be taken as an observation period to avoid large amount of exercise and high intensity exercise. Physical education teachers should observe and evaluate the students’ physical condition according to their professional knowledge. Then, students should be divided into different levels and arranged for sports activities according to the past physical examination, questionnaires and evaluation results.

Zhang Hongfeng introduced that for students who have good physical fitness, are less affected by virus infection, and can finish exercise in time during online classes and winter vacations, they can be group leaders and take other students to do simple exercises through games, such as practicing running and breathing methods, or shooting technical actions; For students with moderate physical fitness and insufficient exercise during holidays, teachers should organize some basic quality exercises according to the actual situation to help them recover to normal level; For students whose physical fitness is not good enough and their exercise situation is not ideal, physical education teachers need to personally catch them, and set up special groups and mutual aid groups with the students’ deputy class teachers to make up for the differences according to different situations, such as obesity and myopia.

"During home study and holidays, students have great differences in physical exercise. Schools should try their best to take care of children at different levels, so that every child can get suitable and effective exercise and gradually recover his body." Zhang Hongfeng said.

Yuquan Primary School affiliated to China Academy of Sciences also got to know the students’ physical health in advance.

"We counted the health status of students in advance, such as whether they have been infected with Covid-19 and whether there are some other basic diseases." Yan Qiuyue, director of the physical education teaching and research section of Yuquan Primary School affiliated to China Academy of Sciences, told the reporter that the school first trained all physical education teachers. "After being infected with novel coronavirus, the students’ exercise content is definitely different, so teachers should be trained first to let them know how students should attend classes after’ Yangkang’." At the same time, on the basis of early health screening, the school has established a student health file to grasp the basic situation of each student. "Especially students with cardiovascular and cerebrovascular diseases should make targeted arrangements."

Setting the adaptation period and adjusting the sports events, the amount and intensity of students’ exercise should be gradual.

"The’ restart’ of children’s bodies needs a’ preheating’ process, so schools must pay attention to sports safety." Guan Jie, the headmaster of Beijing No.18 Middle School, told the reporter that during home study and winter vacation, due to the students’ lack of systematic physical exercise for a long time and the impact on their health after being infected with Covid-19, the amount and intensity of exercise in physical education class should be adjusted.

Guan Jie revealed that the specific implementation plan of physical education class needs to be fully and carefully discussed by the school sports group. "Make different arrangements according to the situation of different children, and do not make uniform and rigid requirements."

Huang Shuliang, principal of the Fifth Primary School in Xiluoyuan, Fengtai District, Beijing, said that after the start of school, all kinds of sports activities such as physical education class, exercises between classes and physical fitness should focus on low-intensity aerobic exercise, so as to reduce sports injuries and let children have a process of adaptation. The school has put forward the general requirements, so please design the relevant content in advance.

Zhang Hongfeng told reporters that school sports work involves many aspects, including physical education class, community activities, big recess activities, etc. The school put forward a general requirement for sports work, which is "stability". Within two weeks of school, try to do some basic and brisk activities to give students time to recover physically, and then gradually increase the exercise load to help students restore their physical condition to normal level.

Yan Qiuyue said that the school physical education class will take two weeks as the basic unit, and carry out four stages of restorative training for students based on the principles of student-oriented, health first, step by step, low load, low density and low intensity. "The first stage is the recovery preparation period. If you walk first and walk slowly, the amount of exercise will not be too great, mainly to let the students adapt themselves gradually. The second stage is a low-intensity recovery period, mainly jogging and low-intensity lower limb quality in situ, but the total duration should not exceed 15 minutes. The third stage is a moderate-intensity recovery period. We will carry out fast walking and moderate-intensity running and jumping exercises according to the students’ recovery. The last stage is to return to normal physical education class intensity. "

"In class, we will let students fully warm up and relax, and at the same time, we will teach students how to measure their pulse and master their exercise heart rate in time and scientifically." Yan Qiuyue said that the physical health status of students in the early stage is only the foundation. In the end, the intensity and exercise form of physical education class should be based on the performance of students in physical education class. "We will always ask students if they are uncomfortable. If there are students who are uncomfortable or unbearable, we will adjust them in time."

In Yan Qiuyue’s view, the transition will take some time. "The initial expectation is that it will take one month or one and a half months to make the transition. In the form of sports, besides walking, running and jumping, there are also some stretching exercises such as gymnastics, static core strength exercises, and some sports games. The main thing is to let the children slowly recover their physical strength. "

Experts suggest avoiding organizing competitive and antagonistic activities.

For the "restart" of physical education class in the new semester, Zhang Yimin, a professor at Beijing Sport University and director of the Key Laboratory of Sports and Physical Health Education, put forward several suggestions.

For schools, Zhang Yimin believes that sports must adhere to "safety first". Physical education teachers must optimize and adjust the content according to the actual situation of students’ bodies, such as doing exercises, kicking shuttlecock, stretching and other low-intensity sports. "Especially in physical education class in the first week, do some light activities, students can relax and sweat a little."

In Zhang Yimin’s view, this process will take at least two weeks. After the children get used to the state, they can consider adding a little intensity and transition to skipping and jogging. "Step by step, don’t pursue one step."

Zhang Yimin particularly emphasized that individual exercises and individual activities should be organized as much as possible, so that students can exercise moderately according to their own conditions. It is not recommended to organize group competitions, antagonistic and competitive activities, such as football matches and basketball matches. "For example, jogging today, everyone runs according to their own situation, does not stipulate time and tasks, and does not make uniform hard requirements."

Parents should also play a supporting role. From the family point of view, Zhang Yimin suggested that, on the one hand, students have more activities after the start of school than during their study at home, so they should pay attention to supplementing nutrition for their children, such as protein, and at the same time prepare digestible food for their children. On the other hand, parents should pay close attention to and monitor their children’s physical reactions after exercise, for example, whether they are prone to fatigue, drowsiness, or breathing, rapid heartbeat, and other uncomfortable situations, and deal with any abnormalities in time.

In Yan Qiuyue’s view, family physical exercise is a useful supplement to school physical exercise. "physical education class time in school is limited, just 40 minutes. Some contents need children to continue to consolidate their exercises. Students can do some simple and convenient physical exercises at home, such as sit-ups, jumping, leg lifts, lunges, etc. Of course, exercise at home should be carried out slowly according to their physical condition, and the amount and time of training should be well grasped."

Beijing News reporter Feng Qi Yang Feifei

Editor Miao Chenxia proofreads Yang Xuli.

International Football League Cup Comprehensive: Arsenal and Manchester United missed the quarter-finals.

Xinhua News Agency, London, November 1st (Reporter Zhang Wei) Arsenal and Manchester United both lost to opponents from the same Premier League on the 1st, and missed the quarterfinals of the English League Cup.

Arsenal played against West Ham United in London on the same day, and fell behind in the first half because of White’s careless own goal. "Arsenal" coach arteta bluntly said after the game that the ball directly influenced the development direction of the game. Since then, Arsenal, which has an absolute advantage in possession of the ball, has never been able to make a breakthrough. On the contrary, Kaddos added another point five minutes after the West Ham United Easy Side, extending the lead to 2-0. In the 60th minute, Bowen hit a long-range shot outside the penalty area. It wasn’t until the final stoppage time that Arsenal were pulled back by substitute Odegard, and the score was fixed at 1-3.

On November 1st, Arsenal coach Arteta looked depressed after the game. Xinhua News Agency/Reuters

Manchester United, who just suffered a home defeat in the Manchester derby last weekend, continued to sink at Old Trafford. Against Newcastle United, they conceded two goals in a row in the first half. In the 60th minute, Willock got rid of the defense with the ball in the frontcourt and hit the door to help the Magpie achieve a 3-0 victory.

Newcastle, who lost to the "Red Devils" in the Carling Cup final last season, took revenge, and their quarter-final opponent will be Chelsea who beat Blackburn 2-0 on the same day.

In addition, Liverpool beat Bournemouth 2-1 with goals from Gakpo and Nunez, and the quarterfinals will face West Ham United.

Differences and Repetition of Five Beauty Brands’ Cross-border Going to Sea

Image source @ vision china

Text | Hugo Cross-border, Author | Dong Xinyi You Minfang

Domestic beauty brands have gone to sea, and now there is another "grassland" for planting grass.

According to late LatePost, in early 2020, ByteDance launched a product Lemon8 similar to Little Red Book in Japan. This product, which is defined as "community of interest in planting grass" in ByteDance, has been downloaded more than one million times, and it has begun to expand to Southeast Asian markets such as Thailand when the number of daily users is far lower than this.

If we carefully observe the label of Lemon8-"Community of Interest in Planting Grass", we can naturally think of the grand occasion of many domestic beauty brands "brushing the screen" on Little Red Book in recent years.

In fact, there are already domestic beauty brands that have registered official accounts on Lemon8.For example, in the case that the official account of Ke Laqi COLORKEY has not published the promotion content and 0 likes, the topic concern of COLORKEY has exceeded 2K.

Discussion on COLORKEY related topics on Lemon8 Source @Lemon8

Unintentionally inserted willows into the shade. Even some domestic beauty brands have not yet opened the official account of Lemon8, and they have already gained a lot of topic attention, and they are not very "out of the circle" brands such as Perfect Diary and Hua Xizi.

On Lemon8, the related topics of brands such as Feiluer FOCALLURE, Zise ZEESEA, and Flower Know Flower Know all have good attention, among which ZEESEA’s topic attention is particularly gratifying, with 69.9K.

Discussion on ZEESEA related topics on Lemon8 Source @Lemon8

This kind of relatively natural traffic also shows that these domestic beauty brands have been quite influential in overseas markets.According to the data released by the General Administration of Customs of China, the export value of beauty cosmetics and toiletries in China reached US$ 4.852 billion in 2021, with a year-on-year growth rate of 14.4%, which still maintained a strong growth.

Behind the domestic beauty brands getting together, Lemon8 is just a new springboard. So, how are these beauty brands going out to sea?

This paper will analyze five relatively emerging beauty brands, Feiluer, Zise, Tangduo, Huazhi and Ke Laqi, in an attempt to find out the differences and commonness of their brands.

The soldiers and horses have not moved, food and grass come first, and social media marketing is the "ration" for the growth of beauty brands.There are huge differences in the sound volume of different domestic beauty brands and different social media overseas. To some extent, this difference has also accelerated the differentiation of these brands’ going to sea.

By counting the fans’ attention of five domestic beauty brands on Instagram, Twitter, TikTok, YouTube and Facebook. It can be found that these beauty brands have trade-offs in the choice of marketing channels.

Source @ Official of major overseas social media of all brands, as of March 27th, 2022.

Note: K stands for thousands and M stands for millions.

As the earliest brand among the five domestic beauty brands, Feiluer has gained more than 1 million fans in terms of the number of TikTok fans.Instagram and Facebook are its "second base areas", with 86,000 and 33,460 fans respectively, and they choose to strategically abandon Twitter and YouTube.

Zise’s "base camp" is on Instagram, with 128,000 fans. The interactive data is considerable, and the content of the comments is basically around the topics related to products such as color and product design. In addition, Twitter has more than 30,000 fans. In contrast, its TikTok has only more than 5,800 fans, which is a little thin. Fortunately, there is an external link on the homepage to place independent stations, which can directly jump to its independent stations.

Zise TikTok homepage image source @TikTok

Among the five brands, Juduo is a player with relatively weak social media layout.Its Instagram has more than 9,200 fans, while the layout of other social media has either not opened an official account or seems to be "paddling". However, the outer chain of Tangduo TikTok can switch to its six Shopee sites and Tmall.

Image source @ 京京京京京京京 online store

Hua Zhi is the only brand with "omni-channel" layout of social media, but it still focuses on Instagram, Twitter and TikTok, and the situation in Ke Laqi is similar.

CMO Sara, a Polaroid company that is responsible for exporting domestic beauty brands to Japan, once said that in terms of traffic conversion, the interaction rate of TikTok platform is as high as 5 to 18 times compared with Twitter, and the current conversion volume can reach 3% to 7%. [1]

The biggest commonality of these five brands is that almost all choose to give up YouTube strategically. The logic behind it is also well understood, just as few beauty brands in China are willing to invest a lot of energy and time in Youku. The fast-paced UCG (user-generated content) platform is often more popular with beauty brands, and it is easier to "plant grass".

In the choice of sea market, Southeast Asia market is the standard of these five brands.According to the latest market trend report of Mintel, a research and consulting company, Southeast Asia has been listed as the "future market" for the global cosmetics industry. It is estimated that by 2025, its market size will exceed 300 billion US dollars, with the growth potential of Indonesia, the Philippines and Thailand reaching more than 120%.

Except for Tangduo, almost all the other four brands chose Japan. In addition, Zise also laid out the American market.Generally speaking, the sales channels and playing methods of various brands are quite different.

In the aspect of Amazon site layout, Feiluer, Zise and Ke Laqi all have flagship stores of decorative brands in Amazon Japanese station, and all of them put in advertisements in the station. Hua knows that there is no advertisement in the station, and there is no brand flagship store. The orange flower has not settled in Amazon Japan Station.

Zi Se, Fei Luer, Ke Laqi’s Japan Amazon Flagship Store Page Source @ Amazon Japan Station

In addition, all five brands have settled in Shopee.It is worth mentioning that Feiluer’s millions of TikTok fan accounts are directly linked to Lazada, Whatsapp and Shopee through Linktree (a simple social marketing tool).

In terms of the layout of independent stations, the performance of the five brands is different.He Gu, the founder of ZBANX, vividly described the independent station in a cross-border interview with Hugo. "The independent station is an island, so don’t go to the island easily without fishing ability."

Tangduo is the most cautious of the five brands, and there is no independent station.Hua Zhi and Ke Laqi launched independent stations in Japan, and made a series of optimization for Japan. The homepage of Feiluer Independent Station mainly promotes the chameleon liquid eyeliner and supports payment in five currencies. Every order over $49 will be mailed nationwide, which is about the price of four liquid eyeliner pens.

Among the independent stations of four brands, the only brand with a total visit of more than 50,000 in February 2022 was Zise. According to Similarweb data, the number of visits to zeeseacosmetics.com in February 2022 was 52,000, which was 39.99% lower than that in January, and the average visit duration was 1 minute and 49 seconds.

Zise Independent Station Traffic Data Source @Similarweb

According to the specific data, the bounce rate of Zise Independent Station is 67.94%, which is much higher than the bounce rate of SHEGLAM, a beauty independent station owned by SHEIN, which is 31.12%, and the total number of visits is about one third of that of SHEGLAM31.12% 44.04% of the traffic on the PC side of Zise Independent Station comes from searching, and 33.07% comes from directly inputting the website of the independent station. Google Trends data shows that Feiluer and Zise have been ahead of the other three brands in the popularity of Google web search in the past 12 months.

In the past 12 months, the popularity of five beauty brands in Google’s web search data source @GoogleTrends

In terms of offline channels, Zise has settled in nearly 2,000 stores in Matsumoto Kiyoshi, Japan, and basically completed the closed-loop sales of online and offline channels. "When we entered Japanese social media for online marketing, Matsumoto Kiyoshi noticed us. Later, they took the initiative to find us to cooperate. It took us only one month to establish a long-term cooperative relationship, which is the fastest among non-Japanese brands."

He Jicai, director of Zise Marketing, once strongly valued the overseas offline market [2]. "Regardless of Japan or Europe and America, the offline proportion accounts for about 80%, and the e-commerce account for only 20%. Offline is a very big market. In Europe, we expect to enter offline Europe and North America at the end of the year, which will be our key markets. "

The positioning and origin of a beauty brand will greatly affect the brand’s products and supply chain, sales channels and promotion methods. After the brand successfully passed the stage from 0 to 1, these factors will interact with each other in the rapid growth stage, and together form a positive growth Mobius ring.

Most domestic beauty brands, such as Zise, Tangduo, Huazhi and Ke Laqi, started in the domestic market and then radiated overseas markets. On the contrary, Feiluer, who started as a foreign trade factory, is one of the earliest cross-border beauty sellers in China.

In the supply chain, all five brands adopt the mode of outsourcing.In the beauty industry chain, the gross profit margin of brands is the highest, reaching 60%-80%. According to the data of the National Cosmetics Record Network, among the five brands’ foundries, there are many three foundries that cooperate with Perfect Diary-Kosmeishi, Yingteli and Shanghai Zhenchen. [3] Many first-line brands at home and abroad are also partners of these three cosmetic foundries.

Data Source @ National Cosmetics Filing Network

Fang Xing, the co-founder of Feiluer, once introduced the growth path of the brand when interviewed by the media [4].

"In 2013, an export trading company in the cosmetics category was established, which was developed abroad in the form of cross-border e-commerce, but at that time it was only a simple supply chain export and product export; After accumulating a mature supply chain and experience in OEM with overseas brands, we created our own brand-Feiluer in 2016. With Haitao, a girl from China, bringing her brand back to China, Feiluer opened Taobao and Tmall stores for the domestic market. At present, the company has gained a firm foothold in many cosmetic brand categories. ".

In terms of the user portrait of Feiluer, Fang Xing said, "The early users of Feiluer are students and a new generation of white-collar workers. With the common growth of users and brands, brand labels change accordingly. In terms of price, pricing has risen, from the early 39 yuan/plate to 79 yuan/plate; User positioning: With the user’s age upgrading, it will be extended to married people. "

This growth path and user positioning make the portrait of Feiluer’s users in the domestic market very clear, and "student money" is still the third place in the keyword relevance of its Tik Tok content.The label related to "student" did not appear in the top ten of the content keywords of the other four brands.

Feiluer’s Tik Tok Content Keyword Relevance Ranking Data Source @ Huge Arithmetic

Note: The data are taken from the analysis based on Tik Tok’s content in a huge amount of calculation, and the data is taken from March 14th to March 20th, 2022.

If we further focus on the portraits of "potential users" of various brands by age dimension.It can be found that the user portraits of these five brands in the domestic market are relatively "young". Especially under the background of Saint Laurent, this difference is closely related to product pricing and comprehensive tonality of brands.

Data Source @ Massive Calculation/Cartography @ Hugo Cross-border

Note: The data are taken from the analysis based on Tik Tok’s content in a huge amount of calculation, and the data is taken from March 14th to March 20th, 2022.

According to a huge amount of data, among the "potential users" known by Hua, the proportion of people aged 18-23 is as high as 55.76%, ranking first among six brands including Saint Laurent.

According to Yang Zifeng, co-founder of Hua Zhi, 15-25 years old is the user age range of Hua Zhi, accounting for 70%; Users aged 25-35 may account for about 30% [5]. "The reason why there are different age gradients is because women have a girl’s heart more or less."From this perspective, the brand positioning, product form and user portrait that Hua knows have become a whole.

Smell reason like enlightenment, and you will be lost when you meet the situation. In the era when traffic is king, many people try to explore the law of growth once and for all. However, the growth path of each brand is closely related to the industry environment, brand strategy and cash flow at that time.

From 2016 to 2021, the important conditions for the rise of emerging beauty brands in the domestic market are the rapid increase of e-commerce penetration and the prosperity of the "planting grass" platform. Fang Xing said, "At that time, the ratio of skin care and beauty makeup abroad was 3:7, while that in China was just the opposite. Before 2018, there was basically no concept of makeup. Until 2020, the volume of makeup was less than half compared with skin care, so the ceiling of the industry was very high. "

Now, for relatively mature domestic beauty brands, it may be a good choice to spread the "seeds" to the whole world instead of continuing to "roll in" at home.

References:

  • Jumeili | Jumeili | Brand accelerates to go to sea, and C-Beauty goes to the world.
  • Bright company | Beauty brand Zise’s decision to go to sea in Japan Small logic: Domestic content marketing going to sea is a blow to dimensionality reduction.
  • Growth black box | 12000 words Comprehensive interpretation of the perfect diary: from organizational structure to growth strategy
  • Graffiti Finance | Fei Luer Co-founder: The ceiling of the makeup industry is high, but the ceiling of the company may be very low
  • National business daily | Building a differentiated barrier to beauty. Knowing the founder: Original design is the core competitiveness

Tencent did great things, and Ark and Fearless Contract were launched one after another! Take stock of the new tour of summer factories!

The summer vacation with a two-month holiday has always been a competitive schedule for major game manufacturers every year. This summer, of course, does not mean that all major game manufacturers have already prepared for the summer file, among which there are many well-known manufacturers familiar to the majority of players, such as Tencent and Netease, etc. Tencent is even more aggressive and has prepared two heavy games. In this article, let’s take a look at the summer meals prepared by each family.

Fearless contract

Online time: July 12th.

I believe that many people have already participated in the just-concluded test of "Fearless Contract". Of course, the end of this test is not the end. Players only need to wait patiently for a few days. By July 12, "Fearless Contract" will be officially launched.

"Fearless Contract" is a 5v5 tactical FPS game that emphasizes the character’s personality. The game is set on the future earth, and all characters will be collectively called "agents". Each "agent" has its special abilities and will play its greatest role in corresponding special situations.

The task of agents in the fearless contract is to solve this huge crisis that the world is about to be destroyed by using their respective abilities. There are 11 heroes in the current version of The Fearless Contract. At the beginning, we can only play 5 of them, and other heroes need to be unlocked one after another through game play.

The core mechanism of Fearless Contract is almost the same as that of traditional CS. From buying guns to the economic system; From the next package to the offensive and defensive sides, basically what you can play in CS can be played in the fearless contract. The biggest difference with CS series lies in "heroic skills".

The map mechanism of Fearless Contract is also very similar to CSGO, both of which are "multi-point and multi-line maps". The biggest difference lies in two points: first, some maps have three package points; Second, there is no "penalty time" for the opening of each map, but both sides can run to the vicinity of the main points of the map and wait for the game to start.

As a brand-new masterpiece of fist, the game has already achieved good results overseas. After the first anniversary of the game operation, the monthly active users broke through the 14 million mark, and the peak number of viewers of related e-sports events on Twitch reached 1 million. Undoubtedly, this year Tencent is definitely betting on "Fearless Contract", and it is also a key concern for the game.

At the launch conference of the Fearless Contract, Ma Xiaotong, senior vice president of tencent games, said: "The Fearless Contract will be the most important product released in tencent games this year. Tencent and Fist Games will take the Fearless Contract as a global strategic product, and invest in it for a long time to jointly promote the development of products, e-sports and IP ecology."

Ark of destiny

Online time: July 20th.

Of course, not all players like shooting games, like high-strength PVP competition. Therefore, Tencent also prepared another big meal for other players this summer. In recent years, the MMOPRG work "Ark of Destiny", which is the hottest, will also be officially launched on July 20, and now an appointment can be made to log in to the game on July 13 in advance.

The Lost Ark, developed by SmileGate, the developer of Crossing the Firewire, is a MMORPG set in medieval Europe, which describes a peaceful fantasy world suddenly invaded by demons, and players embark on an adventure journey in order to find the ark scattered around the world.

In the game, players can freely cultivate a variety of professions, and each profession has different combat systems and skills, so that players can experience different fun. Players can not only be exposed to the growth of characters, diverse costumes, props enhancement and other content, but also experience the magnificent world outlook, moving stories and skills with a sense of shock.

Tencent also said that in order to welcome the launch of this strategic product national service, it will show considerable sincerity in localization, version development and operation. For example, we have invested a lot of energy in localization work such as text and dubbing, with more than 15 million Chinese characters in Chinese text and more than 20,000 sentences in Chinese dubbing.

When the national service is fully opened, the version will include three professions: Mo Ling, Gunsmith and Elemental Witch, and the regimental headquarters will be opened to "Argouse". At the same time, several regimental headquarters will be launched one after another this year.

Jin le fantasy

Online time: July 31st.

In addition to two end-tours, Tencent certainly hasn’t neglected mobile games. In the summer, it may launch a brand-new music mobile game "Jinle Fantasy" that many old players will be interested in.

Jin Le Fantasy is a 3D music social leisure mobile game developed by the original musicians of Jin Band and Jin Dance Group. The game was first officially unveiled at the tencent games conference last year. The game hopes to bring players a brand-new 3D playing and dressing experience through the current top engine technology.

It should be pointed out that the online time information of "Jinle Fantasy" comes from the App Store. This time is not a fixed time, and the game manufacturers will adjust it according to the actual situation. Therefore, it is still unknown whether the game can really go online in the summer, only waiting for the official official official announcement.

In addition to Tencent, other domestic manufacturers have also prepared their own new games in the summer, among which Netease, Byte and Xishanju are the three most familiar players.

Record of the Three Kingdoms’ Punishment

Online time: July 13th.

"The Three Kingdoms will be recorded" is a mobile game of the three kingdoms generals developed by the Unreal 4 engine produced by Netease. The game has a unique realistic picture style, which truly restores the background of the Three Kingdoms, including the lineup of all military commanders, and has a unique combination of fetters, different collocations and different experiences.

The game was previously tested in May. At present, it seems that the game is going well. The official has confirmed that the game will be open for public beta on July 13th.

The fighting UI, skill special effects and weapon strike sense in The Three Kingdoms will be recorded all have a strong dark style, and the military commanders’ moves are all from fist to flesh, which is extremely cool. Players can use more than 200 kinds of original skills to Build, and the smooth hitting action and grand battle scene design will bring players an immersive fighting pleasure.

The cultivation of military commanders is one of the core games of The Three Kingdoms. There are hundreds of military commanders in the game who can choose freely. Each military commander has his own original skills, and he also brings his own free pet riding, which doubles the intensity. Players can assemble hundreds of generals to form different lineups and use ingenious tactical arrangements to fight hand in hand with the military commanders.

Crystal nucleus

Online time: July 14th.

Known as the 3D version of DNF, "Crystal Nucleus" officially announced that it will be open beta on July 14th, supporting the two-terminal interworking between PC and mobile terminal.

"Crystal Nucleus" is a two-dimensional style game released in light years. As an action role-playing (ARPG) game that combines mechanical and magical styles, "Crystal Nucleus" provides a playability with a refreshing feel and deep character development on the basis of a good combination of two fantasy (sci-fi+magic) themes.

The story of "Crystal Nucleus" takes place in an overhead sky world, and the sea of clouds in the true sense has become the real environment in which players are exposed. In order to respond to the background setting of the city of the sky, Crystal Nucleus highlights the design elements of wind, clouds and flight in the overall planning and detailed layout, whether it is Rumi Village where players are new to the city or Rhine City, which focuses on displaying the world view of the game.

"Crystal Nucleus" is a game with professional skills and equipment build as the core and the fighting experience of the box-type level as the skeleton. Similar to games such as DNF, the characters in Crystal Nucleus also distinguish between performance and gameplay by occupation. A completely different vocational skill tree has defined a clear style orientation.

At the same time, in order to match the construction depth and playability of the profession, Crystal Nucleus has set up many dimensions such as role level, equipment and skill configuration in the aspect of role development, so that the same profession has a personalized look in the hands of different players.

Forbidden area of dust and white

Online time: July 20th.

Although most people think of martial arts games first when they mention Xishanju, Xishanju has been actively expanding its own game types in recent years. In this summer, Xishanju’s third-person shooter "Dust and White Forbidden Zone" will be released for public beta on July 20th.

"Dust Forbidden Zone" is a light science fiction 3D third-person shooting and role-playing game that supports both mobile and PC experiences. In the world of Dusty Forbidden Zone, there are real lies hidden, and the secret truth needs to be explored by players in the course of battle; With the experience of working together, the perfect method of breaking the game needs the tacit cooperation of analysts; There are wonders of science fiction, and analysts will explore the loss of the zero zone between buildings.

Up to now, the number of reservations on this game TapTap has reached 1.66 million, but the online time of the game is the same as the above-mentioned "Jinle Fantasy", which is obtained through the reservation information of the App Store, rather than the official announcement. Players don’t have to expect too much.

Italian media: Neither mkhitaryan nor Shke will play in Napoli, but Inzaghi will rotate slightly.

Live on May 20th, Italian media Nerazzurri SiamoNoi reported that mkhitaryan and skrinjar will not be able to play in Naples.

This weekend, Inter Milan will play Napoli away in the 36th round of Serie A, and all players except mkhitaryan and skrinjar will be able to participate. However, skrinjar theoretically caught up with the Champions League final against Manchester City, and even the final round against Turin.

Considering that Inzaghi just played in the Champions League in the middle of the week, it is expected that Inzaghi will make some rotation adjustments to the starting lineup, Gohsens may appear, one of brozovic, varela and Chael Hanoglu may give way to Gagliardini or Aslani, and Lu Kaku and Correa may replace Zhe Ke and Lautaro in the front line.

Due to the heavy tasks in the recent competition, Inzaghi will not hold a pre-match press conference, nor will he be interviewed by Inter TV, but will wait until after the game to meet the media.

(goblin killer)

The Age of Artificial Intelligence after Super Man (8)

The robots sent by the hurricane came back in less than a week. Each robot brought back a lot of materials, so the hurricane input the design drawings and methods of "Luan Bird" to the gale through the network, and handed it over to the gale to supervise the construction. The hurricane went to the center of the ninth hospital. The hurricane went down to the laboratory below 2000 kilometers and studied behind closed doors with materials. Because when the hurricane and the gale came back, everyone wasted a nuclear battery, so this hurricane had to replenish the nuclear battery, and there was nothing extra. I went to the underground base of Jiuyuan to develop two more. I was afraid of radiation when I stayed away from human beings, and the underground was the safest, not for myself, but for human beings on the ground.

Radioactive nuclear batteries are harmful to human beings. Therefore, if hurricanes go to the center of the earth to study, they need helium 3 if they want to develop radiation-free ones. Helium 3 is a radiation-free energy source and is used by humans for experiments. Robots are not afraid of radiation, so they are generally not used. The hurricane went down to the underground research room and went to develop nuclear batteries by myself. The vice captain of the storm on the ground led the artificial intelligence robot and was building a space carrier. With the foundation of the "Luan Bird Series" aircraft carrier, the robot people’s working ability is not ordinary, and the outline is quickly welded. This design is no longer known as the "Luan Bird Series".

When the space carrier was about to be built, the hurricane came out, and the developed nuclear batteries were given to the two co-captains of Gale. Now Gale has three batteries. Two spare batteries, this is really an immortal. There were only two spare batteries. Hurricane nodded when he saw that the ship was about to be built. When all the work of the ship was basically over, Hurricane boarded the ship. In addition to the review, it is to follow something in key places. In fact, for artificial intelligence robots, there is basically no need to review and inspect, and each robot will perform tasks in strict accordance with the orders of the gale. The hurricane is more important to put the most critical technology in the ship. There is no need for others here. This is confidential.

You can see everything. This take-off and landing technology should be kept secret, because it is anti-gravity technology, and it also involves what kind of energy spar is used, so all ordinary people are not allowed to watch it. It is enough to know about hurricanes and strong winds, and soon the "Luan Bird" can be put into trial operation. This is the fastest spaceship ever built, Huaxia Ninth Life Research Institute. The acting dean wanted to go with the hurricane, but it was not approved. Because it is difficult for human beings to adapt to the outer space environment, for example, even if a spaceship is damaged, it has little effect on the robot and is fatal to human beings. Besides, this is not to play, but to explore. Any unknown planet will be in danger.

Hurricane refused to lead the dean’s request, telling him to take him again in the future and let him continue to be a good dean here. This institution is generally unattended, and the dean is also at leisure. Going into space is equal to adventure, and every day is in danger. The hurricane tested the ship and saw that there was no big problem, so it was ready to take off. Let’s not fly far first. Let’s go to the moon first. If we run in the solar system for a period of time, we are ready to leave. I went to find my own team. At the command of the hurricane, all the robots that participated in the construction of the carrier were all on the spacecraft. The specific work is that the gale is responsible for the distribution. After the hurricane announced its departure,

The spacecraft flew away from the earth soon. This time, it was mainly a trial flight. There were not many carrier-based aircraft and space shuttles. The hurricane was going to continue the construction at the lunar base, and then made plans after the moon was perfect. The spacecraft can be said to have been made at a high level, with no faults, the materials were the best choice, and the technology was also the most advanced in China. The executives were all elites. The hurricane was going to take these 1,000 robots to the moon to transform them and upgrade them.

Therefore, after the hurricane landed on the moon, this group of robots was transformed. Since then, the hurricane has 3,000 armored men, which is invincible. The formation of "Super Man" has made the place where there is life in the universe know this team that cannot be ignored. In the post-artificial intelligence era, the rising "Super Man" has always dominated the solar system in the universe.

"China ChatGPT is coming" is a very meaningful topic.

In this article, I will discuss the impact and changes of the event "ChatGPT in China is coming" on society and people’s lives.

First, let’s take a look at what ChatGPT is. ChatGPT is a natural language processing tool based on artificial intelligence technology, which can simulate human dialogue, understand human language, generate answers in line with the context, and realize intelligent dialogue with human beings. As a new technology, ChatGPT has a broad application prospect in society and will bring many influences and changes.

First of all, the appearance of ChatGPT will promote the development of intelligent services. In the past, the interaction between human and machine was mainly based on specific instructions and programs, so it was difficult to realize real man-machine dialogue. ChatGPT’s question-and-answer mode and natural language processing ability can make users obtain information and services more conveniently and quickly. For example, in the medical field, ChatGPT can realize online consultation and intelligent guidance, so that patients can get medical services more conveniently.

Secondly, the appearance of ChatGPT will also have an important impact on education and entertainment. Through ChatGPT, users can have intelligent conversations with machines, which can not only improve users’ language expression and communication skills, but also help users better understand and apply knowledge. In the entertainment field, ChatGPT can also provide users with more intelligent and personalized entertainment experiences, such as intelligent recommendation and emotional interaction.

Finally, the appearance of ChatGPT will also have a certain impact on society. With the popularization and application of ChatGPT, the way of human communication and exchange will also change. Humans can communicate and communicate more conveniently through ChatGPT, which will also have a certain impact on interpersonal relationships and social activities.

To sum up, the event "ChatGPT in China is coming" will have many influences and changes on society and people’s lives, promote the development of intelligent services, change the way of human communication, improve human communication and communication ability, and bring more convenient, intelligent and personalized service and entertainment experience.

ChatGPT is an artificial intelligence technology, which is based on deep learning model, can simulate human language behavior, has the ability of natural language understanding and generation, and can talk, answer questions and generate ideas. The emergence of ChatGPT technology will further promote the development of intelligent services and provide users with more convenient, intelligent and personalized services and entertainment experiences.

For individual users, the appearance of ChatGPT will change people’s communication methods and habits. Traditionally, people’s communication and communication mainly rely on pronunciation and writing, but with the development of ChatGPT technology, people will gradually get used to using natural language to interact with ChatGPT, thus improving human communication and communication ability. At the same time, ChatGPT will also affect people’s lifestyle, provide users with more social, learning, entertainment and other services, and greatly enrich people’s lives.

From the social point of view, the appearance of ChatGPT will also bring some influence. First of all, ChatGPT technology will promote the development of intelligent service industry and bring more business opportunities and development opportunities for enterprises. Secondly, the application of ChatGPT technology will also improve people’s productivity and work efficiency, and bring more contributions to social development.

However, ChatGPT technology also has some challenges and risks. For example, problems such as data security and privacy protection may arise. At the same time, ChatGPT’s intelligence and self-learning ability may also lead to some ethical and legal problems. Therefore, in the process of using ChatGPT technology, it is necessary to pay attention to data security and privacy protection, and establish corresponding legal and ethical norms.

In a word, with the continuous development and application of ChatGPT technology, it will have a far-reaching impact and change on society and people’s lives. At the same time, we need to seriously face related problems and challenges, and rationally apply and control the development of technology in order to better play the role of ChatGPT technology.

[A little information] The goal machine is now the top scorer in Barcelona, and the World Footballer of the Year without the Golden Globe Award.

The Polish storm, one of the top ten divine winds in football, struck. lewandowski, the log center, the first-half bomber of the Polish goal machine, the top scorer in Barcelona, and the world footballer of the year without the Golden Globe award, Levan’s best friend was Royce, and the two of them all smiled at each other and became a classic.

However, the person that Levan missed most was Gezer. In those days, Levan shot and hit Gezer with one foot, and it was not until Gezer gave birth to a child that Levan was relieved. Strong body, keen sense of smell, can be a fulcrum, can score goals, especially in some less important games, can always kill the quartet, Mr. Small Scene deserves it. When you take part in important competitions, because you attach great importance to the wrist, your feet will become soft and spiritual, so you are called the soft feet of the competition by fans.

If you don’t believe me, in the semi-final of the Champions League in 1913, Dortmund played against Real Madrid, and Levan staged an unprecedented big four-happiness, defeated the Galaxy battleship with Cristiano Ronaldo, and finally won the runner-up in the Champions League with Bayern. It doesn’t matter if you can’t beat them. If it’s a big deal, join them and fight with their old club. In 1914, Lewan switched to Bayern Munich, Dortmund’s friendship team. What can I do in nine minutes? Maybe some people can eat five hamburgers in a row, and some people can bite five people in a row, but Levin gave an answer that shocked the world.

Bayern against Wolfsburg, Levin scored five goals in nine minutes, and became famous in the First World War of the Ninth Five-Year Plan. Guardiola became a little girl and touched her hair excitedly, but unfortunately she didn’t touch it, so the monks who circulated in the workshop were puzzled. Levan’s goal left Guardiola scratching his hair. In fact, what makes Guardiola unable to touch his hair is Sterling, who runs happily like a duck with a belly and a butt.

It’s just that Levan surprised Guashuai, and Sterling easily caused Guashuai’s cerebral hemorrhage. Levan scored five goals in nine minutes, Lu Kaku missed the goal three times, and Moraca was offside six times in five games, which was called the three wonders of single set. During the 1999-2000 season, Levin made 47 appearances and scored 55 goals and 10 assists. In 2020, Levania C Rovesy won the World Footballer of the Year. Unfortunately, the Golden Globe Award was cancelled that year, and the Poles missed the Golden Globe Award. It is a pity. Besides sports, Levan is also the best penalty shooter in football, especially when FIFA World Cup Qatar 2022 and Poland played against France. For the first time, Levan was saved by Lori with his soft and rhythmic footwork, but because Lori moved ahead of time, Levan got a heavy penalty. The second time, Lori moved ahead in the same way, and Lai Wan used the same way to score the ball, which improved the number of goals scored in his World Cup. 100% one goal is promoted to two goals.

In 2002, Levan returned to Barcelona and bluntly wanted to win back the Golden Globe Award. Unfortunately, Barcelona was not the same as Barcelona in that year. FIFA World Cup Qatar 2022 and Poland played against Argentina, and Levan performed poorly and scored zero goals, so Wanzi never dropped the chain in the contest. The picture of Lionel Messi is not only thought-provoking, but it is the strength of Bayern that makes people mistake Lionel for the strongest in the world, or the invincible of Lionel Messi that makes Barcelona feel invincible in the universe. In short, there is not much time left for Wanzi. I hope he can break out again and get the Golden Globe Award without regret. It’s really impossible to join the next door and give it a try. After all, it’s not unheard of to join a sworn enemy.

Van der Vaart: During Juve, Driget turned like Maguire, and now he is very agile.

Live on March 12th, former Dutch international Van der Vaart said in an interview with Ziggo Sport that Bayern defender Driget is very agile now.

Van der Vaart said: "When Driget was at Juve, when the ball was passed to him, he turned around like Maguire. But now, Driget has changed. You can see that his movements are agile and more flexible. I’m sure this is related to Driget’s physical condition. He is healthier now, feels better, and has a better consistency of movements. "

Last summer, Driget moved from Juventus to Bayern. He has made 30 appearances for Bayern this season and scored 2 goals.

(von Mario)