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　　Recently, in the orange high temperature warning, the 27th Chengdu International Automobile Exhibition in 2024 arrived as scheduled.

　　The most intuitive feeling of the industry is deserted.

　　There are no heavy models, and most car companies no longer choose to release new cars or new technologies at the auto show. They only participate in the sale of cars, and even some manufacturers are directly absent, such as Nissan and Kia.

　　Selling cars has become the main demand of car companies for Chengdu Auto Show, especially in the traditional peak consumption season node of "Golden September and Silver 10".

　　With the release of the sales and delivery data of the new forces in August, the industry changes are still going on. Some people quit their jobs and go back to their hometowns, and some people rush to the examination hall at night.

　　HarmonyOS Zhixing still failed to stop the downward trend, and Nezha Auto, which launched an impact on the capital market, didn’t get out of the sales difficulties, and started to enlarge its recruitment at zero speed. The hot sale of the new car C16 made its monthly sales exceed the 30,000 mark, becoming the third new force to break this barrier.

　　HarmonyOS Zhixing suffered the biggest decline.

　　In August, Ideal ranked first with the delivery of 48,100 vehicles, but compared with 51,000 vehicles in July, it decreased by 5.64% from the previous month, failing to maintain the delivery of 50,000 vehicles.

　　Previously, the ideal side had predicted that the delivery volume of vehicles in the third quarter of this year was 145,000 to 155,000, an increase of 38% to 47.5% compared with the third quarter of last year. To achieve the third quarter target, the ideal delivery volume in September needs to reach at least 45,900 vehicles. At the same time, the company’s annual delivery target is 480,000 vehicles. To achieve this goal, the ideal monthly delivery volume needs to reach about 48,000 vehicles in the next four months, and the monthly performance cannot be lost.

　　Cartography: Qin Mingwei

　　Since the beginning of this year, mega’s defeat once blocked the upward trend of ideals. The financial report shows that the ideal net profit in the first half of the year was 1.692 billion yuan, a decrease of 47.84% compared with 3.244 billion yuan in the same period last year. The gross profit margin decreased from 21.2% in the same period last year to 20.0%; The gross profit margin of vehicles decreased from 20.5% in the same period last year to 19%. As for the decline in gross profit margin of vehicles, Ideal said in the financial report that the increase in vehicle delivery was partly offset by the decline in average selling price due to changes in different product combinations and pricing strategies.

　　In other words, because the proportion of ideal L6 low-priced models in total sales increased, the overall bicycle average was lowered, resulting in a decline in profits. In the second quarter, LI’s bicycle revenue was 279,000 yuan, compared with 323,000 yuan in the same period last year, down by 44,000 vehicles.

　　HarmonyOS Zhixing, a Huawei company, followed closely, delivering 33,699 new cars in August. It is worth noting that although the monthly delivery volume ranks second, the delivery volume of HarmonyOS Zhixing in August decreased by 23.57% month-on-month, which is the largest month-on-month decline among the car companies.

　　In addition, in August, HarmonyOS Zhixing did not separately release the sales data of the car industry, the car industry and the car industry, but only released the sales data of the car industry M9 and the car industry M7, with 15,386 cars and 10,261 cars respectively. As for the reason for the decline in delivery volume in August, it was reported in the industry that Huawei and () said that the M7 series in the world underwent high-temperature technical transformation in August, which led to fluctuations in delivery.

　　As of August, the cumulative delivery volume of all HarmonyOS Zhixing departments in 2024 was 272,100 vehicles. According to Jin Yuzhi, CEO of BU, Huawei’s smart car solution, the total delivery target of HarmonyOS Zhixing this year is 500,000 vehicles. Based on this calculation, if you want to achieve this goal, you need to achieve an average monthly delivery of about 57,000 vehicles in the next four months to complete the annual KPI, which is difficult to achieve.

　　Guangzhou Automobile Aian delivered 35,355 vehicles worldwide in August, down 32.08% year-on-year and slightly up 0.33% quarter-on-quarter. As of August, Guangzhou Automobile Ai ‘an has experienced a year-on-year decline in monthly sales for seven consecutive months, and the cumulative delivery volume has not reached 250,000 units. Judging from its annual sales target of 700,000 vehicles, the current completion rate of Ai ‘an is less than 35.71%, so it is difficult to achieve the annual target.

　　Zero run "focusing on big things"

　　In August, the zero-run car delivered the best report card in a single month, surpassing 30,000 vehicles for the first time. From the first delivery of 20,000 vehicles to the first delivery of 30,000 vehicles, it took less than three months to run at zero speed, becoming the third new force to sell 30,000 vehicles a month after the ideal and the world.

　　Zero-run cars delivered 30,305 vehicles in August, a year-on-year increase of 113% and a quarter-on-quarter increase of over 37%. Among them, the zero-run SUV family delivered over 72%, and the zero-run C16 delivered over 8,000 vehicles.

　　The hot sale of C16 directly contributed to the performance of zero-run. In June, it broke through 20,000 vehicles in a single month for the first time, exceeded 22,000 vehicles in July and broke 30,000 vehicles in August. At the end of June this year, C16, a new zero-run SUV series, was launched. This model offers two kinds of power options: pure electric version and extended range version. The price range is 155,800-185,800 yuan, and it will reach 5,208 vehicles within 48 hours of sale. According to the Zero Run, C16 will exceed 10,000 vehicles in the first month of listing.

　　In August, there was only one new car-making force with a delivery volume of 20,000 echelon. For four consecutive months, its delivery volume exceeded 20,000, and the delivery volume remained stable. In August, Weilai delivered 20,176 vehicles, a year-on-year increase of 4.38% and a slight decrease of 1.57% from the previous month. By the end of August, Weilai had delivered a total of 128,100 new cars this year, up 35.8% year-on-year, and achieved the annual target of over 55%.

　　It is worth noting that on September 1, the second brand of Weilai Ledao Automobile announced that its first batch of 105 offline stores opened simultaneously nationwide, covering 55 cities. At the same time, the Ledao L60 model has arrived at the store for consumers to experience and buy. This model is a coupe SUV, starting at 219,900 yuan, aiming at the mainstream market of 200,000 yuan. With the entry of Ledao, Weilai’s monthly delivery will usher in a wave of increase.

　　Nezha is struggling in the line of life and death.

　　In August, 18,000 vehicles were delivered, a year-on-year increase of 46% and a quarter-on-quarter increase of 15%. In the first eight months, its cumulative delivery volume was 121,500 vehicles, accounting for 52.84% of the annual target sales.

　　Xpeng Motors delivered 14,000 vehicles in August, up 2.53% year-on-year and 25.94% quarter-on-quarter. In the first eight months, its overall delivery performance was poor, with a cumulative delivery of 77,200 vehicles, only 27.57% of the target sales volume was completed. At the end of the month, Tucki released a big move, listing the parity series MONA M03 in Tucki, and the new car was also regarded as the key factor for Tucki to turn the situation around.

　　Specifically, on August 27th, the intelligent pure electric hatchback Tucki MONA M03 was officially launched, with the price range of 119,800 to 155,800 yuan. It is the cheapest car currently on sale in Tucki, aiming at the low-end market. According to industry sources, Tucki MONA M03 will exceed 30,000 vehicles in 48 hours. With the hot sale of MONA M03 in Tucki, Tucki may have a period of rapid growth in the fourth quarter, which will drive the overall delivery growth. In addition, Xpeng Motors’s new model P7+ will be released in the fourth quarter.

　　Nezha Auto is also struggling to find the increment.

　　In August, although Nezha released two new cars, the new Nezha X and S Hunting Clothes, they did not attract much attention. The sluggish market fever made the sale of new cars not bring great help to the performance. Nezha Automobile was the only new car-making force with a year-on-year decline and a month-on-month decline in delivery in August.

　　In that month, Nezha delivered 11,005 vehicles, down 9.07% year-on-year and 0.09% quarter-on-quarter. From January to August this year, Nezha delivered a total of 75,790 vehicles, only achieving 25.26% of the annual delivery target. It is worth noting that the sales volume of automobiles in Nezha has been declining for six consecutive months since February.

　　In June this year, Nezha submitted a form to apply for listing of Hong Kong stocks. The prospectus showed that its accumulated losses in the past three years amounted to 18.4 billion yuan, and it was in urgent need of financing and blood transfusion. However, the continued sluggish sales volume undoubtedly cast a shadow over the listing of Nezha.

　　Xiaomi also sold over 10,000 yuan in August. In August, the delivery volume of Xiaomi SU7 continued to exceed 10,000 vehicles, reaching the delivery target of breaking 10,000 vehicles for three consecutive months. For the results in August, founder Lei JunfaWeiboIt is estimated that the annual delivery target of 100,000 vehicles will be completed ahead of schedule in November.

　　In addition, the sales volume of Lantu Automobile and Zhiji Automobile failed to exceed 10,000 in August, and the delivery volume was 6,156 and 6,117 respectively, both of which achieved different degrees of growth. Among them, the delivery of Zhiji Automobile in August increased by 239% year-on-year, with a cumulative delivery of 35,400 vehicles throughout the year, with an average monthly delivery of about 4,400 vehicles. At this rate, the delivery target of Zhiji Automobile for the whole year of 120,000 vehicles is basically impossible.

　　Trainee reporter Qin Mingwei

FAW, after years of hard work and endeavor, has jumped from a rising star to the forefront, and has been crowned as a "national car" with its unique national brand identity. In the product matrix, the red flag is in full bloom, SUV and car field go hand in hand, and new energy and traditional fuel power go hand in hand, making great achievements in the domestic market.

What is particularly striking is the extraordinary charm of its high-end series. Following the classic Red Flag L5, this year, a new flagship work, "Guoya", is ushered in. This car is not only deeply integrated into the essence of the L series, but also ingenious in naming. In the name of "Guoya", it shows its extraordinary style and unique charm, which is really another bright pearl of the Red Flag brand.

At present, this model has gone abroad in glory and made a brilliant appearance on the international stage. According to the latest reports from overseas authoritative media, the new car made a stunning debut at the campus exhibition of the Russian Far Eastern Federal University, marking the first time that the red flag "Guoya" series bloomed overseas. At the same time, FAW Group solemnly announced that this ingenious ""will officially land in the Russian market in the second half of next year, becoming the first luxury masterpiece launched by Hongqi brand in this country, leading the new luxury trend.

Let’s get a glimpse of the design essence of this masterpiece: its appearance design is very different from the existing Hongqi L series, and the retro charm of the L series has been replaced by the modern flavor of "national elegance". The front face adopts a square three-dimensional air intake grille, which is magnificent; The net is ingeniously integrated into several groups of vertical decorative ribbons, and the details are inlaid with exquisite dragon patterns, highlighting the East. Headlights on both sides are designed in a unique way, with stacked shapes, and internal light sources are scattered and dazzling when lit. The front enclosure design runs through skillfully, especially its unique mesh elements, which not only adds a sense of visual layering, but also pushes the luxury texture of the whole vehicle to the extreme, which is unforgettable!

This D-class car is the best in its class in terms of body size, with remarkable data: its length is 5,353 mm, its width is 1,998 mm, its height is 1,511 mm, and its wheelbase is as long as 3,260 mm. Its spatial performance is remarkable. In design, it ingeniously combines the classic layout of long front suspension and short rear suspension, which not only retains the stable temperament, but also differs from domestic L5 models and adds an avant-garde fashion.

The body lines are smooth and exquisite, and the waistline is lightly outlined, which seamlessly connects with the body contour, showing the beauty of harmony. The bilateral narrow-edge wheel eyebrows complement each other with the large-size wheel hub, which not only strengthens the visual impact, but also gives the vehicle a smart sports atmosphere.

The rear design is ingenious, just like the mirror image of the front, and the vertically arranged taillights echo the headlights from a distance, building a unified visual system. After careful adjustment, the rear enclosure is fuller and thicker, which adds a sense of strength to the whole vehicle. Every detail shows the designer’s profound understanding and pursuit of strength and aesthetics.

In the interior design, the center console and the door panel are ingeniously integrated into the wooden decorative board in a wide area, creating a warm and elegant driving atmosphere. In the central area, an embedded high-definition touch screen and a fan-shaped LCD dashboard complement each other, forming an avant-garde dual-screen linkage system, showing the charm of science and technology. Under the front windshield, an exquisite suspended quartz clock hangs leisurely, adding a touch of elegance to the interior space. The steering wheel is designed with two spokes, and the center is inlaid with the logo of the noble sunflower, and the details are full of luxury. A small number of physical keys are cleverly reserved in the armrest box area to ensure that drivers can enjoy the convenience of technology and have an intuitive operating experience.

For the four-seat exclusive version, the central armrest cleverly runs through the front and rear cabins, which not only enhances the overall sense of the space, but also provides a touch screen in the rear area, allowing passengers to easily control the adjustment functions of air conditioning and seats. The seat design gives consideration to comfort and luxury, adopts a generous and considerate version, supports multi-angle electric adjustment, and integrates high-end configurations such as heating, ventilation, massage and electric leg rest to ensure that every passenger can enjoy a personalized comfortable experience. It is particularly worth mentioning that two rear entertainment screens are cleverly set behind the back of the front seat, so that every moment of the journey is full of fun and enjoyment.

In terms of power, the car offers two hybrid versions of 3.0T and 4.0T for consumers to choose from. Among them, the 3.0T engine shows strong power with the maximum power of 290 kW, while the 4.0T engine raises the maximum power to 360 kW, bringing a more exciting driving experience. Although the specific motor parameters have yet to be announced, it is enough to predict its extraordinary performance. In terms of transmission system, the whole system comes standard with an 8-speed automatic gearbox (8AT), which can shift gears smoothly and respond quickly. In addition, the four-wheel drive system comes standard with the whole system, which can be used with ease in both urban shuttle and cross-country adventure, showing extraordinary driving strength.