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A slowly opening preface to building a car

"This time I decided, I will personally lead. This will be the last entrepreneurial project in my life. I am well aware of what this decision means to me. I am willing to put all the achievements and reputations accumulated in my life and fight for Xiaomi Automobile. " On March 30th, 2021, Mr Lei Jun announced in hit the floor at the spring product launch conference of "Endless Millet". If his eyes can drift as little as possible to the teleprompter on the ground when he speaks, then the above passage can be more forceful.

Chart 1 Lei Jun "Fighting for Xiaomi Automobile" (Tuyuan Network)

It has been almost two and a half years since the announcement of building a car. In the past two and a half years, Xiaomi Automobile has made a lot of noise, but in fact it has done an excellent job of confidentiality. Until recently, the interaction between Mr. Lei Jun and netizens about Xiaomi’s first-generation mobile phone packaging box in Weibo once again triggered the discussion of Xiaomi’s car-making among netizens.

Chart 2 Weibo interaction between Lei Jun and rice noodles (source network)

According to all kinds of network transmission information, Xiaomi’s first car is Coupe, code-named MS11.

Chart 3 Weibo bloggers exposed Xiaomi camouflage car (source network)

There are two versions of the media webcast, of which the entry version is equipped with a 400V voltage platform and the battery is BYD blade battery. In terms of intelligent driving, the entry version will adopt the mainland multi-sensor fusion scheme (5 millimeter waves+1 camera). The advanced version will be directly equipped with 800V high-voltage platform, and the battery will be Kirin battery from Contemporary Amperex Technology Co., Limited. In terms of intelligent driving, the advanced version will use Orin X chip and laser radar supplied by Wo Sai, and the cockpit chip will also use Snapdragon 8295. About the advanced version of the battery use, it has basically been hammered. Previously, some netizens exposed a battery label printed with Xiaomi logo. According to the label information, the rated voltage is 726.7V, the rated capacity is 101kWh, and the weight is 642kg, which is Contemporary Amperex Technology Co., Limited’s Kirin battery.

Chart 4 User exposure Xiaomi car battery parameters (source network)

After Huawei, Sony, and Apple, Xiaomi once again entered the new energy electric vehicle circle as a consumer electronics company, and its own positioning is a vehicle manufacturer rather than a supplier, adding a new firewood to the burning bonfire. However, not everyone bought Reske’s account. After the official announcement, Xiaomi’s stock has fallen by nearly 60% in the past two and a half years. The capital market and investors have learned to look at the new energy vehicle market with a calm and rational eye under the baptism and education of Wei Xiaoli, and domestic and foreign brokers are also cautious about giving Xiaomi a valuation. At the beginning of 2022, Goldman Sachs gave Xiaomi a valuation of 34 billion yuan, about 1.6 Hong Kong dollars per share, accounting for less than one tenth of Xiaomi Group’s share price; Huatai Securities gave a more conservative valuation in a research report at the beginning of this year. It is estimated that by 2024, the valuation of Xiaomi’s automobile business will be about 14.3 billion yuan, corresponding to 0.6 Hong Kong dollars per share, accounting for only 3% of Xiaomi Group’s overall target valuation.

Is Mr. Lei Jun’s challenge of "putting all the achievements and reputations accumulated in life" really so unbearable?

The difficulties and bumps on the long road ahead

Smart electric car, the first thing is the car.

At the press conference in 21 years, Reske confidently announced that he would "use high-quality intelligent electric vehicles to let users around the world enjoy the ubiquitous intelligent life". In October 2012, Lei Jun himself wrote on Twitter: "Electric vehicle is a consumer electronic product with intelligence, software and user experience as its core. The essence of the automobile industry will develop from machinery to consumer electronics. "

From Lei Jun’s resume, the meaning of his speech, and the current focus of Xiaomi Automobile, it is not difficult to see that Xiaomi Automobile focuses more on "intelligence" than "car".

Chart 5 Lei Jun’s Declaration of "Let Users Enjoy Smart Life" (Source Network)

Chart 6 Lei Jun believes that smart trams are consumer electronic products (source network).

So at first glance, it’s a bit like a book, but it’s not. Intelligent electric vehicles must be a good car to drive first, and then they need to consider intelligence. Electric vehicles are just another form of energy. When I first became interested in the field of smart trams, I didn’t care about the so-called "maneuverability" and "chassis feeling". It was not until I hit a 400,000-yuan SUV on the net and sat in the back row with the car constantly fluctuating up and down, as if I were riding a boat breaking the waves at sea that I realized that most of the cars I drove/rode before didn’t have these maneuverability and chassis problems, not that smart trams didn’t need to pay attention to these problems.

Reske regards smart trams as pure consumer electronic products, and is committed to creating an unprecedented intelligent cockpit ecology and intelligent assisted driving system to help Xiaomi users immerse themselves in a happy technological life all the time.

As far as autonomous driving is concerned, Xiaomi acquired a company called "Shendong Technology", and it is said that it has invested 3.3 billion yuan to set up a special autonomous driving team of up to 500 people, and cooperated with its artificial intelligence laboratory and Xiaoai team in an attempt to get rid of this hard bone.

However, as far as the current form of human-computer interaction is concerned, I think that in the foreseeable long period of time, the smart tram must first be a traditional car, not a pure consumer electronic product. On a global scale, whether it is a traditional fuel car or a new energy tram, driving this action still depends on human drivers, and assisted driving can only be an aid. The day when high-level assisted driving is recognized by law is still far away. This fact determines that no matter whether a car is intelligent or not, maneuverability must be ranked first. As a "new and new force" with no background in building cars, Xiaomi Automobile, just like its predecessors, has almost no idea about how to build a good car, and this behavior of Resker betting on intelligence is bound to enlarge this shortcoming of Xiaomi Automobile twice. For many people who love cars and cars, driving itself is fun, and there is no need for a big tablet in the car or a smart voice assistant to gild the lily.

In the final analysis, weThe era witnessed the energy transformation from fossil fuels to electric energy, rather than the interactive transformation from manpower to intelligent automation..

The trite question of qualification

For the new forces, it is also a headache to get the qualification to build a car. In the Regulations on Investment Management of Automobile Industry issued in December 2018, there are two requirements for shareholders:

Article 19 (2) states: "Shareholders have strong control over key components, and have intellectual property rights and production capacity of key components such as vehicle control system, drive motor and vehicle power battery. "

Chart 7 Article 19 of the Regulations on Investment Management of Automobile Industry (Source: official website, National Development and Reform Commission of the People’s Republic of China)

With such a rule, Xiaomi’s crazy foreign investment is not so difficult to understand. According to enterprise investigation, Xiaomi’s "Beijing Xiaomi Zhizao Equity Investment Fund" has invested in 27 companies abroad; According to Sina Finance, in addition to Xiaomi Zhizao, Xiaomi has three equity investment platforms, namely Xiaomi Changjiang Industrial Fund, Shunwei Capital and Xiaomi Private Equity Fund Management Co., Ltd., all of which have invested heavily in the automobile industry chain. Layout, and before the announcement of building a car, Xiaomi Capital has already laid out the smart car field. According to incomplete statistics, Xiaomi Automobile has invested in more than 50 smart tram suppliers, including chips, smart cockpits, autonomous driving, lidar, power batteries, and even battery raw materials.

Chart 8 Xiaomi Zhizao’s Foreign Investment (Source: Enterprise Check)

Article 20 (1) 2 states: "The construction scale shall be no less than 100,000 pure electric passenger cars and 5,000 pure electric commercial vehicles."

Chart 9 Article 20 of the Regulations on Investment Management of Automobile Industry (Source: official website, National Development and Reform Commission of the People’s Republic of China)

What the automobile industry pays attention to is a scale effect, and the country’s entry threshold for production capacity has suddenly increased to 100,000 units. LI is one of the first new forces to build its own factory. Its Changzhou factory was originally designed with a production capacity of 100,000 units, and now it has expanded to 200,000 units. Its Beijing plant has not yet been put into production, and its design capacity is also 100,000 units; Xpeng Motors has three production bases in China: Zhaoqing factory, Guangzhou factory and Wuhan factory. Among them, after the expansion of Zhaoqing plant, the annual production capacity is expected to reach 200,000 vehicles; The Guangzhou plant has an annual production capacity of 120,000 vehicles; The planned annual production capacity of Wuhan plant is 100,000 vehicles. In the future, after the three production bases are fully completed, Xpeng Motors is expected to have a production capacity of 420,000 vehicles.

Ideal and Tucki did not set foot on the road of building their own factories at first. LI was originally manufactured by chongqing lifan Automobile, but the sales in Li ONE far exceeded expectations. In order to establish its own reputation and get rid of the reputation of "changing the shell Lifan", LI invested 650 million yuan to acquire 100% shares in chongqing lifan and obtained the qualification to build a car. The factory in Beijing, ideally, will be upgraded at a big price of 6 billion yuan. According to the latest news in the middle of this month, the Chongqing base project, which is ideal for the planning of Chongqing’s two rivers, has stopped. The ideal reply is that "the production layout plan will be continuously promoted according to the national industrial policy and its own development rhythm. At present, efforts are being made to improve the operation efficiency of Changzhou factory to ensure timely delivery of orders. " Xpeng Motors was originally manufactured by Haima Automobile, and then it was officially acquired by Guangdong Fudi Automobile in March of 20, and it is said that in 2017, Tucki invested 2 billion yuan to build its own Zhaoqing factory, which was completed in 2019. A new force with similar experience is Zero Run, which wholly acquired Fujian Xinfuda Automobile and built its own vehicle factory in Jinhua.

Xiaomi’s choice is to build its own factory in Yizhuang, Beijing. According to the news center of Beijing Economic and Technological Development Zone, Xiaomi Smart Car Project will cover Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and a vehicle factory with an annual output of 300,000 vehicles will be built in two phases. Among them, the production capacity of the first and second phases is 150,000 vehicles respectively, and the cumulative annual output of the two phases reaches 300,000 vehicles. It is expected that the first vehicle will be off the assembly line and mass production will be realized in 2024. However, the qualification of Xiaomi to build a car still needs to be solved. Not surprisingly, Xiaomi Auto will also follow the tricks of its predecessors, find a car factory and buy it neatly.

Chart 10 Signing Ceremony of Xiaomi Automobile Beijing Economic Development Zone Project (Source: Interface News)

However, we should know that except for its high-end mobile phone line, Xiaomi’s products are all OEM, while Xiaomi Automobile built its own factory as soon as it came up, ensuring that the production and processing links are completely in its own hands, which is enough to prove Xiaomi’s determination to solve the problem.

Exciting pricing problem

The latest news about the pricing of Xiaomi car happened at the beginning of this month. FAW Fuwei revealed on the investor interaction platform that it is communicating with Xiaomi Automobile. Many molecular companies have entered the purchasing group of Xiaomi Automobile, and the quotation for the first model of Xiaomi has been completed.

Chart 11 Answers from FAW Fuwei Investor Q&A Platform (Tuyuan Network)

However, regarding the pricing of Xiaomi car, there has been a heated discussion on the Internet. In June this year, some netizens asked Xiao Ai about the pricing of Xiaomi car, and he replied that "the price of Xiaomi car starts at 149,900, and the WLTC of rear-drive single motor has a battery life of 800km, while the pro version has a battery life of 179,900, which is a four-wheel drive dual-motor configuration with a battery life of about 700km".

Chart 12 Xiao Ai’s answer to Xiaomi’s car pricing (source network)

However, this news was quickly rumored by Wang Hua, general manager of Xiaomi’s public relations department, saying that Xiao Ai had grabbed the relevant information from the media prediction on the Internet and directly replied.

Chart 13 Xiaomi Public Relations Manager Rumors (Source Network)

According to Lei Jun, Xiaomi Automobile is the first car for young people. Since it is the first car for young people, it is naturally inconvenient to set the entry price too high. I always think that Xiaomi and Tucki have something in common in many aspects: similar naming patterns, taking the route of technology and youth, so it is logical that Xiaomi’s benchmarking brand can be Tucki. The entry price of P5 is 157,900 yuan, the entry price of P7 is 249,900 yuan, and the entry price of retail run C01 of similar routes is reduced to 149,800 yuan. Therefore, it is completely reasonable for Xiaomi’s first Coupe model to set the entry price in the price range of 150,000 to 200,000 yuan. The advanced version is limited by the overall increase in cost, so it is not bad to set it higher as the price anchor. After all, the large battery of 101kWh is really expensive. At this stage, the price of models equipped with over 100kWh batteries exceeds 300,000 yuan.

But the biggest problem still lies in Xiaomi’s original audience, as Lei Jun said, "young people". According to the theory of high emotional intelligence, the future of young people can be expected, and the final value is incalculable, but the present value is not so satisfactory; Low EQ is that young people have no money when they are young. One of the original intentions of Reske to build a car is to build a car for "rice noodles" to make them happy, so the biggest natural audience of Xiaomi Automobile is the rice noodles that have already entered the pit. However, are young people who are willing to pay thousands of dollars for Xiaomi mobile phones and Xiaomi computers really willing or able to spend hundreds or even hundreds of thousands to buy a Xiaomi car? For most traditional China people, the car is the second largest asset in life besides the house, which is worth studying and investing, and it’s hard to beat your head with enthusiasm. Mobile phone is an out-and-out consumer electronic product, which can be regarded as a category of fast-moving consumer goods (there are many consumers who change their mobile phones every year). Cars, on the other hand, are real commodities. Under normal circumstances, they will be replaced for many years after being bought. The logic and play of FMCG products are unlikely to work in this category of cars.

Lei Jun once initiated a voting on the pricing of Xiaomi automobile. Among the 17,000 people who participated in the voting, those who chose less than 100,000 voted the most, followed by 100,000-150,000, and those with more than 300,000 voted the least. Xiaomi mobile phone started with cost performance. I wonder if Xiaomi automobile can endure the huge losses in the early stage and the damage of brand tonality, and focus on cost performance.

The real "Red Sea Action"

It is an indisputable fact that the new energy electric vehicle market is already an out-and-out Red Sea.

Xiaomi first announced that it would build a car at the end of the first quarter of 21 years. At that time, Wei Xiaoli had already established prestige in the circle, and other new power brands also mushroomed. Now, two and a half years have passed, Weilai Tucki is no longer brave, and a large number of new forces of that year have withered, while Xiaomi Automobile is still quietly building cars, continuing the promise of releasing the first car in 24 years.

In the eyes of most netizens, including me, this entry time is really bad. The domestic new energy market has reached a point where it can no longer be rolled up, whether it is a luxury configuration that can be used or not, but any OEM that is a little pursuing will plug its own products at no cost. All kinds of leapfrog configurations and luxurious interiors have washed away the nerves of consumers round after round. In such a fully competitive market, car prices and profits are both moving in an incredible direction: at a time when inflation is serious and prices are soaring, car prices are going against the trend, bringing benefits to consumers in a humorous way. In the first quarter of 2021, JATO Dynamics released a data report on the price trend of electric vehicles. The statistical data in this report covers the period of 2011-2021, and the targeted markets include China, Europe and the United States. It is reported that the average price of electric vehicles in China market.In ten years, the decline has exceeded 40%At present, it has been significantly lower than the European and American markets.

The car was announced in 2021 and a new car was released in the first half of 2024. Three years to release a new car, such a speed on the tram, referring to Wei Xiaoli, is actually not slow, it is a standard operation. However, the market is too saturated, and new players who want to enter the market can’t wait. At a time when many new forces are still unable to correct the gross profit, the challenge faced by Xiaomi Automobile is extremely severe.

Xiaomi’s confidence

We have money.

Building a car is quite expensive. On autonomous driving alone, Baidu burned 20 billion yuan a year in 2020; In the fourth quarter of 2022, Weilai recorded the largest loss of 5.07 billion yuan in history, and the annual net loss reached 14.437 billion yuan. However, Xiaomi has little anxiety about money and loss.

"Today’s millet has accumulated a little, and it is time for us to do a big job. What do we have? We have money. " At the press conference, Lei Jun said that the ppt behind him read "108 billion yuan, the cash balance of Xiaomi Group at the end of 2020".

Chart 14 Lei Jun shows the cash balance of Xiaomi Group at the press conference (Tuyuan Network)

Compared with the new forces, Xiaomi can really be called a rich man. According to Wei Xiaoli’s annual report, by the end of 2022, Wei Xiaoli’s cash and cash equivalents were worth 45.5/32.85/58.5 billion yuan respectively. With such a strong capital reserve, Xiaomi Auto can really be said to be full of confidence. It doesn’t need to worry about when it will go bankrupt every day like the new forces, and it doesn’t need to look around for investment. Volkswagen pocketed 4.99% of Tucki’s shares for $700 million and got a seat as an observer on the board of directors. This kind of thing is completely unimaginable for Xiaomi Automobile, which is backed by a big tree. In 2021, Lei Jun solemnly announced that all the money for Xiaomi’s car was made by Xiaomi himself and did not accept external investment. In 10 years, Xiaomi will invest 10 billion US dollars, with an initial investment of 10 billion RMB. "We can afford it." Reske said.

Chart 15 Lei Jun promised that Xiaomi Automobile does not need financing (source network)

Perfect intelligent ecology

At the press conference in 2021, Lei Jun showed an RV customized by Xiaomi for fans and full of Xiaomi smart home products. Netizens joked that the new forces now build cars with big refrigerators and big color TVs, just the washing machine. But if you really want to compete to install smart home appliances in the car, I think Xiaomi must not be afraid.

Chart 16 Xiaomi’s smart home car for fans (source network)

Just like Apple, Xiaomi has always been committed to building its own ecological environment. The perfect ecological environment makes it natural for it to choose to exert its strength in the field of intelligent cockpit. Imagine a rice noodle opening the door without contact through the mi band worn on your hand; After getting on the bus, he clicked on the map on his Xiaomi mobile phone, and the car directly received the synchronization message, and AR-HUD began real-time road navigation; Xiao Ai, who has been through many battles, realized it efficiently after receiving the voice instructions from the owner. I believe that Xiaomi will definitely focus on the development and optimization of such scenes.

Huawei’s HarmonyOS car has a similar effect, Geely tried to put the flyme system on the car after acquiring Meizu, and Wei started to develop the mobile phone manufacturing business last year … The new forces attach great importance to the human-car interaction experience, and I believe Xiaomi can do it effortlessly with its years of deep cultivation in the field of mobile phones and smart homes. The question is, how big the gap between Xiaomi and other families can be, and whether it can achieve the blow of dimension reduction will give consumers something different.

Chart 17 Xiaomi’s R&D strength (Figure Source Network)

Hey, Mi Fans

Apple’s fans are called fruit powder, and Xiaomi’s fans are called rice noodles. I first learned about this concept because Lei Jun’s press conference in India in 2015 was made into a video of ghost animals by netizens, and the sentences "Are you OK" and "How are you Indian Mi Fans" left a deep impression on people.

Chart 18 Lei Jun Ghost Livestock Video (Source Network)

At the "Rice Noodle Festival" in 2022, Lei Jun said that rice noodles can be recorded in tens of millions. This figure is naturally too watery. However, it is undeniable that the overall image of Xiaomi and its products are deeply rooted in the hearts of the people. No matter how many, most people will have a few products of Xiaomi Group at home. Two sports bracelets, two hand sanitizer machines, an air purifier and a smart doorbell in my own home are from Xiaomi. It is really cheap enough and easy to use.

With the help of such a huge customer base and market awareness, Xiaomi Automobile has been very hot and topical since it was announced. Lei Jun also bluntly said at the press conference in 21 years that he was deeply encouraged by rice noodles and wanted to build a good car and the first car belonging to young people according to the needs of rice noodles.

However, as mentioned above, young people who are willing to spend thousands of dollars on mobile phones and computers may not be willing or able to spend hundreds or hundreds of thousands on a car that will take many years and tens of thousands of kilometers.

Only when the tide is low can we know who is swimming naked. When the right person buys it, the real product strength and influence of the product will be truly displayed. If Xiaomi only wants to create an explosion in the rice noodle circle, he should carefully consider how much true love powder can really be shot; If you want to create a real explosion that can break the circle, you can’t just think about the considerations of rice noodles, but concentrate on polishing good products and launching new things that can make people shine.

What is the journey of building a car?

Do you earn money by building a car?

Do you earn money by building a car? If you ask the founders of the new forces this question, it is estimated that their feelings are complicated. However, in recent years, traditional fuel car companies such as Volkswagen and Toyota seem to have poor management and failed to keep up with the pace of electrification. One of them has invested in Tucki and the other is looking for a BYD OEM tram, but when it comes to making money, it is unambiguous. In 2022, Volkswagen Group, Toyota Motor Corporation, Stellantis Group, Mercedes-Benz and Tesla all recorded net profits of more than 10 billion US dollars, reaching 24 billion US dollars, 18 billion US dollars, 17.8 billion US dollars, 15.8 billion US dollars and 12.6 billion US dollars respectively. As a leader in profit growth, Tesla’s annual net profit increased by 128% year-on-year. After that, a total of four companies achieved double-digit profit growth, namely Hyundai Motor 40%, Mercedes-Benz 34%, Stellantis Group 26% and Volkswagen Group 12.5%. Nissan’s performance has also improved significantly, while GM can maintain its previous high profit level.

Chart 19 Car Enterprises with the Highest Net Profit in 2022 (Source: Annual Reports of Companies)

In contrast, Xiaomi. When the car was announced in 2021, Xiaomi Group was climbing after listing. In 2020, Xiaomi’s revenue increased by 19% year-on-year to 245.9 billion yuan, and its net profit increased by 103% year-on-year to 20.3 billion yuan. However, Xiaomi’s life has been difficult recently. In 2022, the company achieved revenue of 280.044 billion yuan, down 14.7% year-on-year. From the perspective of specific business, the company’s smartphone business revenue decreased by 19.9% year-on-year, and the shipment volume decreased by more than 3.9 million units, a decrease of 20.9%, which was higher than the overall decline of the industry. In addition, the company’s IoT and consumer products business also recorded the first year-on-year decline since listing.

Chart 20 Revenue of Xiaomi Group (Source: Xiaomi Annual Report)

Xiaomi’s main problem at present is how to save the slightly declining mobile phone market and improve revenue efficiency. The smart tram business can make money, but only a car company like Tesla, whose scale effect is already very terrible, is qualified to make money. Even BYD, GAC Ai ‘an and Ideality dare not guarantee that their tram business has made a steady profit. Therefore, in such a green and yellow environment, Xiaomi is still throwing a lot of money into the car-making business. The main purpose is not to expect it to bring high returns in the short term.

Everything is for the fans.

At the 21st conference, Reske always emphasized the inspiration brought by rice noodles. "As long as Xiaomi dares to make it, we dare to buy it." This is the message that Lei Jun repeatedly mentioned, and the rice noodles gave Xiaomi.

In fact, from Xiaomi’s various attempts over the years, I can realize that Xiaomi is really thinking about how to make products suitable for consumers, or how to design products to better meet the needs of consumers. Lei Jun mentioned in his speech that Xiaomi wanted to make a touching car for rice noodles. Regardless of whether this attempt is correct or not, Lei Jun’s respect for consumers is real. One thing that Tesla’s products have always been criticized and controversial is that Tesla constantly challenges consumers’ inherent habits with its own designs. From the irrevocable kinetic energy recovery/single pedal mode to the cancelled physical buttons/dashboards, some consumers have adapted, or have been successfully educated, while others feel offended.

Chart 21 Tesla Controversy (Source Network)

What makes LI very popular is that Li Xiang, who comes from the background of product manager, successfully caters to consumers’ driving and even living habits with various design ingenuity and exaggerated high configuration, and has won the market’s affirmation and recognition. From this perspective, I believe that Reske, who has been immersed in the field of consumer electronics for many years, also has deeper feelings and creativity.

Back to the fan effect. Weilai has "Forbidden Weijun", BYD has "Difen", Tucki has "Pengyou", Tesla and Ideality also have their own thick fan groups.Doing things for fans is a good thing, because in the end, fans will become the strongest shield and the highest barrier of a brand.Think about the most difficult period of Weilai in 2019, and the "Forbidden Weijun" advertised Weilai from their own pockets; Think about the constant "rice circle" of the car circle, various public relations means emerge in an endless stream, and fans scold and chatter.

Grow up with Xiaomi

After revisiting the whole press conference in 21 years and the press conference in 22 or 23 years, I always have the feeling that Lei Jun’s ambition is not only to win the mobile phone market, but also to do IoT, but to truly turn Xiaomi into a powerful R&D, design and manufacturing enterprise.

Chart 22 Growing up with Xiaomi (Source Network)

Lei Jun said that it took Xiaomi ten years to enter the world’s top 500 companies and gain a firm foothold in the mobile phone market. With money and people, why can’t it be bigger and stronger? There is no doubt that the automobile is the heavy weapon of a country. I always think that besides aircraft and rockets, the automobile can best reflect the manufacturing level of a country. There are many developed countries in the world, but few can make good cars. In the past, China’s automobile industry was unable to master the core technologies of engines and gearboxes, and always lagged behind the world. In the era of trams, China has found a shortcut to overtake. With the advantages of electrification and intelligence, China has laid a solid foundation on the electric car track. Wei Xiaoli appeared, the joint venture brand entered, Huawei Apple followed, and Xiaomi came.

Like Li Bin, He Xiaopeng and Li Xiang, Lei Jun is also an outstanding entrepreneur who has started many businesses and succeeded many times. After Jinshan, Lei Jun has been financially free, so it is time to realize his dream of life. Starting from a bowl of millet porridge in Zhongguancun, Beijing, Xiaomi Group set sail. However, I believe Lei Jun is not satisfied with the fact that Xiaomi’s mobile phone is not self-produced but OEM. So he directly invested and set up a factory in Yizhuang, and promised that Xiaomi Automobile would realize all its own production. Lei Jun has the confidence to accompany Xiaomi to grow up and become a century-old enterprise with unambiguous design, research and development, and manufacturing.

Write it at the end

I have a friend for many years who calls himself "half a rice noodle". From Xiaomi MIX 2S, he entered the pit of Xiaomi, and then upgraded Xiaomi 10 pro and Xiaomi 12S ultra.

Chart 23 Xiaomi 12S ultra (source network)

I asked him, "Why do you like millet?"

"I think Xiaomi’s things are quite interesting."

"Interesting? What is interesting? "

"Xiaomi’s own UI, and Xiao Ai’s classmates."

"Little love classmates? You usually use a voice assistant? I may not use siri three times a year. "

"I don’t use it very much, but after I bought a little love speaker for my mother, she now calls little love classmates for something. It’s quite convenient to turn on the TV, air conditioner and light. "

"Then will you buy Xiaomi’s car?"

"A generation will definitely not buy it, even if it is10,000 yuan."

"Do you really think about Xiaomi car? Aren’t you afraid of being said to be a leek?"

"So I won’t buy a generation, and then I’ll see if the products are done well."

"Are you willing to pay a brand premium to Xiaomi?"

"That shouldn’t happen for a while."

"Mainly value the cost performance?"

"That’s for sure."

As mentioned above, Lei Jun made an article with the concept of "building a car for fans" from beginning to end at the press conference. But then again, as Henry Ford famously said, "If I had asked customers what they wanted, they would have told me:’ A faster horse.’ Jobs once said, "Did Bell do any market research before he invented the telephone?" . If Lei Jun really caters to consumers and his fans in the end, then the high probability result of Xiaomi Automobile is to build an ordinary tram that can drive in the current Red Sea of Wang Yang. If it is better, it may be the second Tucki. If it is more ordinary, it may be the second zero run, but there is an upper limit after all.

To tell the truth, people who change the world are those who dare to dream and seek. I sincerely hope that Reebs/Reske’s last venture in his career will really bring something new to the smart tram market. Xiaomi doesn’t need to be the second XXX, just need to keep its own style-make something interesting, and then make sincere friends with consumers with high cost performance.

Special feature of 1905 film network On February 14th, 2022, five love movies were released in line. Except for two re-released movies, the popularity of the other three new movies continued to increase. By 8: 00 pm on the 14th, the box office broke through 100 million, winning the box office champion of the day, 60 million and 40 million. Three movies performed strongly and all entered the top five in today’s box office list. Which of these will be the audience’s favorite? When buying tickets, what qualities do the audience value more about love movies?

The program was interviewed at random, and an audience said with a smile: "Under normal circumstances, we have no initiative to buy tickets. However, if you choose it yourself, you may choose "Ten Years of Temperament". " Another viewer chose: "I prefer to see something happy and positive in love movies." One viewer thinks: "I like romantic movies that are funny."

There are also viewers who value the actor Cass: "If you love movies, you can watch actors. If I like them better, I may go and see them." And the audience decided to watch the title of the film: "I really want to go to your world and love you" is very attractive to me. " An audience member thinks that emotional resonance is very important: "Whether it is crying or funny, it can let emotions vent."

It is not difficult to see through interviews that love movies are really just needed by the audience to watch movies. At such a romantic moment, Ni Jun, an associate professor at the Central Academy of Drama, used three key words to sort out the three love movies released today: "Ten years of gentle words is love trapped in time," I really want to go to your world and love you "is love trapped in space, and" Don’t forget I love you "is love trapped in memory."

Judging from the film titles, the names of love movies are getting longer and longer, such as "I really hate long-distance relationships", which are long and awkward, but the titles of the three films released today have clearly expressed the stories to the audience.

"Wen" in "Ten Years’ Taste as Warm as Words" refers to the heroine Wenny, "Yan" is the hero Dj Yan, and "Ten Years’ Taste" points out that the story focuses on ten years of nostalgic love; "I really want to go to your world and love you" clearly tells your audience that the hero and heroine are not together, so I want to go to your world and love you, pointing out such regrets; "Don’t forget I love you" highlights the theme with the word "forget": amnesia.

Ten years’ taste is as warm as words

"Brother and Sister" Love Spanning Ten Years

Although the themes of the three films are different, because they are all love-themed films, will their promotional materials give the audience the same feeling? With a little nostalgic feeling, "Ten Years’ Taste as Warm as Words" tells the story of "brother and sister" love that spans ten years. The brother and sister are not related by blood, which stems from the complicated adoption and foster care of two families. Ni Jun said: "It is a traditional love story with a sweet and abusive text in 2009. Because of this decade of silence and a very realistic life blessing, I think this is its characteristic."

I really want to go to your world and love you

Fantasy love in a different place, but with synaesthesia.

"I really want to go to your world and love you" is not quite the same as the usual love movie. The material is the big photos of two people stuck together, which is very sweet, which is in contrast with the movie, because they are always separated from Wan Li in space, although they are in different places, but their brain waves are interlinked. The addition of this fantastic element of synaesthesia has made many viewers look forward to it. How to talk about this love will be the reason for many people to enter the cinema.

Don’t forget I love you

How to renovate the common theme of amnesia

The story "Don’t forget I love you" focuses on amnesia, and the poster contains the daily polaroid of the protagonist. Combined with the theme, it is likely to be a prop to wake up amnesia. Through photos, the protagonist should remember who the other person is every day and remember that they loved each other. Ni Jun mentioned: "In this year’s variety show,’ Hao Shi is in pairs’, and they also played a love story of amnesia. I think it depends on how the current film is refurbished. I have this expectation. "

Ten years’ taste is as warm as words

A film for fans of original books.

So which part of people are suitable for these three films to watch accordingly? "Ten Years of Taste as Warm as Words" gives people the feeling that it is for the original book fans. I read this book in my youth and want to see if the male and female protagonists are still so in love after ten years. Ni Jun said: "Dj Yan is a perfect boy in the original work; It is the 2016 class of our school. She made a lot of movies during her school days, which is very close to the characters in the original book. "

I really want to go to your world and love you

The best choice for long-distance love

"I really want to go to your world and love you" also features two cutting-edge actors, the modest gentleman in "I want to see you" and the strong jiao in "The Sky of Wind Dog Boys". Zhou still gave people the impression that she was a very boyish girl before. Now it is a sense of contrast to let her play the heroine of a love movie, because she has added fantasy elements.

There are many successful cases of the collision between love and fantasy, such as 2017, 2018, 2020, 2021, etc., which have achieved very good reputation and box office. Ni Jun added: "The film has a concept of long-distance love, so I wonder if there are also many long-distance friends who choose a movie together and then use such brainwaves to communicate."

Don’t forget I love you

A good medicine for curing love

The harmony in Don’t Forget I Love You is older than the male and female protagonists in the previous two films, and more like a slightly mature love. The film is likely to attract many people who need to be cured in love. Couples may have a little awkwardness. Even when thinking about whether this love should continue, let’s watch this film together and learn how to make each other continue to fall in love with themselves. The film is probably a good medicine for love, with healing function.

On the extremely romantic February 14th, many couples walked into the cinema and chose a love movie, so that the off-screen love and the on-screen love could complement each other and talk about a sweet love. Just as the love movies shown in the cinema are different at the moment, love has various forms. May couples all over the world enjoy the sweetness brought by different love in the warm atmosphere of the cinema.

Qilu Net Lightning News March 20 th　Ningjin County, Dezhou City has the largest commercial fitness equipment production base in China, with more than 2,000 fitness equipment enterprises and more than 1,000 product categories. In 2023, the total output value of local fitness equipment industry exceeded 10 billion yuan. In 2024, Ningjin will continue to consolidate and enlarge the industrial advantages of fitness equipment, build an internationally renowned high-end sports equipment manufacturing base and plan a world-leading fitness equipment innovation center.　

"This is a new product developed by us in online celebrity this year. It provides comprehensive and professional courses, including yoga, dance, muscle building and shaping, according to the different needs of the old, middle-aged and young people. At the same time, it empowers sports and fitness fields such as big data, cloud computing, AI and digital control to provide customers with the most scientific and effective sports and health programs. Moreover, it supports interactive live broadcast and remote private education, which can realize remote one-on-one practical teaching assisted by AI, so that sports and fitness are no longer limited by time and space. " Ren Tianshu, general manager of Shandong Roserod Fitness Equipment Co., Ltd. told reporters.

In order to promote the product upgrade, Roserod cooperated with Shenzhen Head Enterprise this year to develop home fitness equipment and build a smart home health housekeeper. Through intelligent technology, Roserod will create a variety of "online celebrity products".

Ren Tianshu said, "This year, we expect to sell 200,000 units, the revenue will exceed 700 million, the export will be 450 million, and the tax payment will exceed 38 million. Now there are 250 million orders in hand, and the production has been scheduled for May this year."

Ningjin gathers strength to build a "professional functional county town with characteristic industries as the core", build an internationally renowned high-end sports equipment intellectual base with high quality, systematically plan the world-leading fitness equipment innovation center, and build a regional public brand of fitness equipment recognized by the all-round plastic industry, and continuously consolidate and enlarge the industrial advantages of fitness equipment in seeing Ningjin globally, coming to Ningjin globally and buying Ningjin globally. Up to now, the national market share of commercial fitness equipment in Ningjin has reached over 70%. Products are exported to more than 170 countries and regions such as the United States, the European Union and Japan. With the coordinated development, the local fitness equipment industry has been selected as a provincial-level characteristic industrial cluster, and its industrial scale has exceeded 10 billion yuan. It has been recognized as a national sports industry demonstration base and a fitness equipment production base in China by the state.

Xie Fuping, deputy director of the Fitness Equipment Industry Office in Ningjin County, said that the fitness equipment industry in Ningjin County has a high degree of agglomeration, and a number of "chain owners" enterprises such as Maibaohe, Baode Long and Roserod have emerged, forming a whole industrial chain from R&D and design, manufacturing to marketing and after-sales service, and building a pattern of specialized division of labor, industrial cooperation and cluster development. In the future, Ningjin County will give full play to the inherent credibility of regional brands, attract more related supporting industries to enter the industry, gather locally, continuously enhance the reputation and influence of the industry in the market, and bring more market competitive advantages to the industry.

Lightning journalist Wang Jialiang Liu Zhen Ning Jin Rong Media Gao Fuying Yin Ting Li Chao reports

　　On the afternoon of October 15th, local time, the forum "China’s Economic Development and Sino-US Relations" was held in Harvard University. This forum is sponsored by the Shanghai Municipal Government Information Office and China Research Institute of Fudan University, and supported by Kennedy School of Harvard University. Joseph Nye, former Dean of Kennedy School of Harvard University, Zhang Weiwei, Dean of China Research Institute of Fudan University, Robert Kuhn, a famous expert on China, and Sir William Geoffrey Ehrman, a professor at Harvard University delivered keynote speeches at the forum. This article is a speech by Professor Zhang Weiwei.

　　Professor Zhang Weiwei gave a speech at Harvard University.[It is impossible to win a trade friction with the world’s largest consumer market]

　　I am very glad to hold such an international forum at this critical moment in the development of Sino-US relations. Thank you for your distinguished guests and well-known scholars. Your arrival has made this forum full of splendor.

　　More than 40 years ago, in January, 1976, Time Magazine first published China leader Deng Xiaoping as a cover figure, and at the same time asked a question in large font beside his image: "China: Friend or Enemy?" （China: Friend or Foe? This shows that the United States at that time, after the death of Premier Zhou Enlai and when President Mao Zedong was seriously ill, was full of uncertainty about how Sino-US relations would evolve. But more than 40 years later, many Americans still seem to ask this question today: "China: Friend or Enemy?"

　　Forty years later, many Americans are still asking this question: "China: Friend or Enemy". Recently, many American friends and American experts in China are saying that the mainstream of American society is becoming more and more negative and even hostile to China, and many people who are usually friendly to China are afraid to speak out. The recent speech by Mr. Burns, the vice president of the United States, gives people the impression that China is already an "enemy", even a terrible enemy. He thinks that China is interfering in the internal affairs of the United States and even "wants to change the president of the United States". In fact, this is the idea of many Americans, especially many Harvard people. (Laughter)

　　Personally, I hope these are all "fake news". After all, in the past 40 years, various exchanges between China and the United States have increased hundreds of times: taking the trade between the two sides as an example, the trade volume between China and the United States in 2017 was 233 times that of 1979. The exchange of personnel between the two sides has also grown from scratch. Today, 14,000 people travel between China and the United States every day, and a plane flies to the other country every 17 minutes. Of course, due to the unwise Sino-US trade friction initiated by President Trump, the number of China visitors to the United States dropped by more than 40% during the National Day Golden Week in China.

　　I want to add here. China’s domestic consumption this year is nearly 6 trillion US dollars, which is calculated according to the official exchange rate of US dollars. If calculated according to purchasing power parity, the consumer market is bigger. In other words, China is already the largest consumer market in the world. Trade friction with the world’s largest consumer market is impossible to win.

　　I also know that some people are still cautiously optimistic about Sino-US relations, and there are more and more people in American society, especially young people, who care about China. In many states and cities that have frequent exchanges with China, people from officials to business circles are very friendly to China. The latest survey of American Chamber of Commerce in China also shows that despite the Sino-US trade war provoked by President Trump, most American enterprises in China continue to be optimistic about China, and one third of them plan to further increase their investment in China.

　　Which view is the mainstream, we can observe it for a while. Even if the pessimistic view is in the mainstream for the time being, we don’t need to be overly pessimistic. After all, there is a philosophical saying in English: Things may have to get worse before they get better. China people also have a similar expression, which is called "Good things grind more". This is in line with the dialectics of the development of things. Only by constantly overcoming problems and contradictions can we achieve mutual understanding and win-win cooperation. This also makes our communication at Harvard University particularly meaningful.

　　We need to face up to problems and communicate frankly. Only in this way can we help to dispel the dark clouds over Sino-US relations as soon as possible and put our bilateral relations on the road of relatively healthy development. Therefore, I will put forward my views frankly and be willing to answer any questions you have. I emphasize "any question" and there is no taboo.

　　[The thinking logic behind the three cognitive misunderstandings of China in the United States is that you lose and I win, and zero-sum game]

　　I want to talk about three misunderstandings about China in the United States:

　　One of the cognitive misunderstandings: the so-called "Thucydides Trap", that is, the conflict and even the war between a big and emerging country is inevitable.

　　The second cognitive misunderstanding: China wants to sell the China model to the world.

　　The third cognitive misunderstanding: China pursues expansionism.

　　Limited by time, I am not going to discuss every misunderstanding in detail, but I hope to reveal the cultural logic behind these misunderstandings, so as to deconstruct them in a wider scope.

　　Let’s go back to the question of "China, friend or enemy". With all due respect, there is a typical western or American thinking logic behind this problem. The biggest characteristics of this logic are black and white, either/or, you win or lose, and zero-sum game.

　　Similarly, former US President George Bush said, "With us or against us"; There is also the assumption of the trade dispute between President Trump and China: China’s trade surplus means that China has benefited and the United States has suffered greatly.

　　In my personal opinion, two Harvard professors who are far wiser than these two politicians don’t seem to have got rid of the same logic. I mean Professor Samuel Huntington, who put forward the "Clash of Civilizations" many years ago, and Professor Graham Ellison, who put forward the "Thucydides Trap", although Professor Ellison’s original intention was to avoid the conflict between China and the United States. I think the logic behind these two views is still a zero-sum game. You win and I lose, but the rise of one party must be at the expense of the decline of the other.

　　China has an ancient civilization with uninterrupted history, and our political and cultural traditions seem to be more tolerant and calm than those in Europe. We have always believed that each inch has its own strengths, while each inch has its own shortcomings. Different civilizations and nationalities can learn from each other, learn from each other’s strengths, and finally achieve a win-win situation.

　　If we ask questions from the perspective of China’s political culture, we may not ask "Is this country a friend or an enemy" but "Is this country a friend or potential friend? ）”。

　　In other words, in China’s political culture, especially in the political tradition of dealing with state-to-state relations, all countries are friends now or in the future. We do not draw a line by ideology or political system. Even though the relationship between a certain country and China is difficult for various reasons, we firmly believe that we can finally create conditions to turn our enemies into friends. In my opinion, the biggest feature of China’s foreign policy today is to deal with all countries and strive to become friends and partners with all countries.

　　Through the literal differences between "friends or enemies" and "friends or going to be friends", we can see the differences between Chinese and western political and cultural traditions, especially religious traditions.

　　There have been thousands of years of religious wars in European history, and countless wars have been fought between different religions and different sects within the same religion. In contrast, there are various wars in China’s history, but there are few religious wars. To a great extent, I personally think that this huge difference is related to the monotheistic tradition in the West. The monotheistic tradition often means: you have different beliefs from mine, you are a heretic, I am right, you are wrong and even evil, and I must make you like me, otherwise you are my enemy.

　　In contrast, China’s religious tradition is inclusive and comprehensive in nature, so in the history of China, Confucianism, Buddhism and Taoism blended and complemented each other, which enabled China to successfully avoid the suffering of a long-term religious war, which is probably one of the main reasons why China’s civilization lasted for thousands of years without interruption.

　　In those days, Voltaire, Leibniz, Spinoza and other European enlightenment thinkers highly admired and praised China’s tradition, which they called "natural religion", that is, the great tradition of being close to nature, non-political and non-zero-sum game.

　　Of course, another feature of China’s religious tradition is that religion is not allowed to interfere in politics, so China has a long tradition of separation of church and state, which we are proud of.

　　Because of this, if we look at the so-called "Thucydides Trap" from the Chinese perspective, we will find that the 16 cases cited by Professor Ellison are almost all countries that believe in either-or, zero-sum games in western political culture. It is unconvincing to compare this situation with China, a country that doesn’t believe in zero-sum games. In other words, "Thucydides Trap" (one of the cognitive misunderstandings) obviously does not apply to China.

　　Similarly, there is no missionary tradition in China. China never wanted to change other people’s beliefs or impose his own model on others. If many developing countries look to the China model today, it is largely because they have tried the western model and failed, even a very painful failure, so they want to get inspiration from China’s experience. This is an exchange of development experience, which is beneficial to developing countries, western countries including the United States and the whole human society. In short, the cognition that China wants to sell his own model (the second cognitive misunderstanding) is also difficult to establish.

　　I would also like to point out that in Professor Ellison’s 16 cases, all the countries that started wars were superstitious about military conquest. This is also a major difference between Chinese and western political history.

　　Empires in European history are basically military empires, and conquering other countries by force is part of their belief. The rise of the European Empire has always been accompanied by colonial wars, and it was only after two world wars that it learned from a painful experience and embarked on the road of peaceful integration.

　　China has no tradition of western militarism. When Zheng He went to the Western Ocean in the first half of the 15th century, the displacement of his capital ship was 100 times that of the Santa Maria in discovery of america, Columbus some 80 years later, but China did not colonize other countries. China is a nation that built the Great Wall, which is a defense system, not an attack system.

　　Around 1890, when the United States became the largest economy in the world, it launched the Spanish-American War and occupied Spanish colonies such as the Philippines and Cuba. In contrast, China became the world’s largest economy in 2014 at purchasing power parity. With China’s military strength today, China may be able to recover all the south island reefs occupied by neighboring countries within 24 hours, but China has not done so, but advocates resolving differences through negotiations.

　　We can also trace back to 1964, when we first started to possess nuclear weapons, when China announced that it would not be the first to use nuclear weapons and would not use nuclear weapons against non-nuclear countries. If all nuclear-weapon States can do this today, our world can be free from the fear of nuclear war today.

　　It is obviously absurd for American media to describe such China as bellicose. It was only from the repeated western invasions in China’s modern history that he realized that without strong national defense, he would be trampled upon, so he began to pursue the goal of national rejuvenation and strong national defense, and achieved great success. Today, China people have great confidence in their national defense capability, and China will not accept any country’s challenge to China’s core interests. In a word, China’s view of pursuing expansionism (the third cognitive misunderstanding) is obviously untenable.

　　This reminds me of the British philosopher Russell’s visit to China about a century ago. At that time, the western world had just experienced the painful First World War. He deeply reflected on the tradition of advocating violence in western culture and highly praised China’s tradition of advocating peace. However, at that time, many intellectuals in China lost their necessary cultural confidence because their country was defeated by western powers again and again. Russell farsightedly pointed out that one day, when the Chinese people have enough self-defense ability, China people’s culture of advocating peace will benefit the whole world.

　　Personally, I think this is largely the situation in China today. Through decades of unremitting struggle, China has developed economically and gained sufficient self-defense capability, but China does not invade other countries, and certainly does not allow other countries to invade China. On this basis, we promote peace and development around the world, including the "One Belt, One Road" initiative to jointly build and share. We advocate the establishment of a new type of relationship between major powers and jointly build a community of human destiny.

　　It is better to make a wise choice of win-win cooperation than to make a stupid choice of cold war.

　　We are at a critical moment in historical development, and our choice will become very important. We see that there is a force in the United States that wants to pull Sino-US relations into the Cold War. This is not in the interest of the United States, nor is it in the interest of China and the whole world. I remember Professor Joseph Nye once said when discussing soft power, declare China as the enemy, and China may become your enemy. This possibility does exist, but we don’t want it to happen. We are gathered at Harvard University today to avoid it.

　　The key for Professor Zhang Weiwei and Professor joseph nye to answer questions from the audience is to make a wise and win-win cooperation choice instead of making a stupid cold war choice, so that China and the United States can get rid of the shadow as soon as possible and embark on the road of win-win cooperation. The interests of China and the United States, the two largest economies in the world, have been closely tied together, and seeking common ground while reserving differences and win-win cooperation are the only correct choice.

　　China has no difficulty in this choice, because there are genes in our culture that are harmonious but different and win-win cooperation. In fact, in the process of its own rise, the United States has also demonstrated such an inclusive culture. Franklin, one of the founding fathers of the United States, studied the works of Confucianism in China very seriously. He believed that human beings "need to reach the perfect acme of wisdom through Confucius’ moral philosophy" (Confucius’ moral philosophy was “the gate through which it is necessary to pass to arrive at the sublimest wisdom ”）。 Thomas Jefferson, John Adams, Thomas Payne and other American founders all drew a lot of wisdom from Confucianism.

　　Similarly, China has also learned a lot of knowledge and wisdom from the United States in the process of its rise. We have been learning from the United States, and we are still learning from the United States, and we will learn from the United States in the future. But this is not copying the American model, copying other people’s models will never succeed, and American friends present here will agree that there are many problems in the American model itself.

　　In this sense, our vision is beyond the American model. We have carried out the largest reform and exploration in the history of mankind on the land of China, and there are many successful experiences in this process, many of which, in my opinion, are worth studying and even learning from American friends, especially the experience of harmony without difference and win-win cooperation.

　　We hope that the United States can understand China objectively and realistically. We are not begging the United States to do so, and we will never beg the United States to do so, but believe that it is in the interests of the United States. I once told reporters in The New York Times that if we earnestly explain China to you again and again, and you still don’t want to understand China objectively, then we really have no choice. We don’t really care. We will let you continue to wander in the dark, and you will regret it in the end, not us.

　　World history has entered a critical moment. We should prevent any efforts to push Sino-US relations to the cold war. The Cold War was based on a balance of terror, the so-called MAD (mutually assured destruction). This choice will have extremely serious consequences for both sides and the world, even what Mr. Russell called "madness."

　　Today, we can choose MAP (mutually assured prosperity) which is 100 times better than MAD. This choice will bring more peace and prosperity to the Chinese and American people and the whole world. If we can take a more courageous step forward and work together to build a community of human destiny, then the relationship between our two countries will develop better and smoother.

　　Finally, thank you again for this opportunity, so that I can directly introduce China’s cultural traditions and discuss Sino-US relations in the forum of Harvard University, and at the same time, I also put forward my frank views on the expositions of three Harvard professors with global influence. I also hope that my speech today will not be interpreted as "interfering in the internal affairs of the United States." Thank you! (The audience laughs and applauds warmly)

　　On March 14th, the two-day "Huawei China Partner Conference 2024" was held in Shenzhen. The purpose of the conference was to discuss with thousands of partners how to strengthen the "partner+Huawei" system, make customers’ digital intelligence simpler and more effective, make digital intelligence better create value for customers, and realize the digital intelligence world at a touch.

　　"four horizontal and four vertical"

　　The overall solution of emergency broadcasting system jointly created by () and Huawei puts forward the overall construction plan of "four horizontals and four verticals" —— "four horizontals" refers to the four levels of construction according to the administrative level: country, province, city and county, and "four verticals" refers to the emergency information publishing department, emergency broadcasting platform, transmission coverage network and receiving terminal. The overall solution is based on Kunpeng’s software and hardware base to optimize the whole stack, which greatly improves the average heartbeat response time of the emergency broadcast system, and reduces the abnormal heartbeat rate on a large scale, making the platform respond more quickly and receive emergency messages more stably. The portable mobile production and broadcasting system of digital video also appeared at this conference.

　　Leading the High-quality Construction of Emergency Broadcasting System

　　Driven by the digital wave, the media industry is welcoming unprecedented development opportunities. On the afternoon of March 14th, a media industry theme forum with the theme of "Juli Media Innovative Audio-visual" was held in Shenzhen International Convention and Exhibition Center. Digital video representatives shared in the keynote speech of "Quality Scheme, Leading the High-quality Construction of Emergency Broadcasting System": As a representative enterprise in the field of emergency security, the company is a rare manufacturer in the industry that has emergency broadcasting platform, transmission coverage equipment, password security protection products and receiving terminals at the same time, and it is also the only enterprise in the radio and television industry that has both national secret emergency broadcasting security products and national secret CA, and has passed the commercial certification of the State Secret Bureau and the detection of the General Administration of Science and Technology. In recent years, digital video is also constantly strengthening the scientific research ability in the field of emergency broadcasting, expanding in the direction of scientific, refined and intelligent, ensuring that it can quickly provide new demands for intelligent applications and adapt to new emergency broadcasting scenarios.

　　This forum brings together the backbone of the industry to talk about the new trends, new technologies and new applications of the media industry. Through the experience sharing and ideological collision of mainstream partners, we will share important solutions and practical achievements of the industry, jointly create new value for customers, explore the future development direction of the industry, innovate the audio-visual experience of end users, and inject continuous vitality into future development.

This photo shows the women’s football team of Beijing Normal University in WeChat official account.

The 2023 FISU Football World Cup ended in Jinjiang, Fujian on October 31st, and the men’s team of paulista University in Brazil and the women’s team of Beijing Normal University won the men’s team and the women’s team respectively.

The men’s and women’s finals were held on October 31st. In the first women’s final, the women’s team of Beijing Normal University played against the women’s team of paulista University in Brazil. After the two sides scored twice in the regular time, they made no achievements, and the game entered a penalty shootout. In the end, the women’s team of Beijing Normal University scored five penalty kicks, defeating their opponents with a total score of 7:6 and winning the championship.

In the men’s final, a penalty shootout was staged again, and the men’s team of paulista University in Brazil and the Ukrainian National University of Economics and Business competed fiercely. The two sides drew 1:1 at regular time, and drew a blank in overtime. Finally, the men’s team of paulista University of Brazil won the men’s team championship with a total score of 7:6 after a penalty shootout.

In the third-place battle held on the same day, the men’s team of the University of Uruguay and the women’s team of Bordeaux University of France beat their respective opponents and won the third place in the men’s team and the women’s team respectively.

Another China team, Hohai University Men’s Team, finished eighth in the men’s team, up five places from the last competition.

The FISU Football World Cup is held every two years, and this year is the second. The first four events were held in Jinjiang.

　　A round of jade plate is round, and the Lantern Festival has arrived. Major shopping malls and online stores are carefully designed to be rich in Yuanxiao elements, and posters with large promotions are hung in conspicuous places to attract people to spend; Major time-honored brands have launched Yuanxiao with various flavors to satisfy people’s appetite; All the lantern festivals are ready to create a visual feast for people to take pictures and punch in. In the trend that people are busy paying for the "senses", festivals seem to be just a bright symbol, which puts people in a collective and irresistible consumption boom and writes the face of the times for us. What does the Lantern Festival mean to us? I can’t give an answer instead of this era. People finally got on the modern train, but vaguely lost a sense of belonging and friendship in the process of rapid progress.

　　At this time, looking back at the ancient Lantern Festival seems to be more helpful for us to pick up the remains.

　　Let’s talk about the word "Yuanxiao" first. Yuan, meaning "one", the first month is January of the lunar calendar; Night means night. Lantern Festival is the first full moon night every year. This section represents the revival of all things, and it is also a continuation of the New Year celebrations. Sima Qian founded taichu calendar in the Western Han Dynasty, and listed the Lantern Festival as a major festival.

　　After the Sui Dynasty, the Lantern Festival was called "Yuanxi" and "Yuanye". In the Tang dynasty, it was also known as "Shangyuan", and at the end of the Tang dynasty, it was occasionally called Yuanxiao. In addition to the name change, the activities of the Lantern Festival are also constantly enriched and developed. Since the Tang Dynasty, watching lanterns has increasingly become a necessary item for collective festivals, and the types of lanterns have gradually diversified. From the nine-story lantern wheel in Sui Dynasty to the lantern building in Tang Dynasty, there are lantern trees in Yuan Dynasty, animal lanterns and Aoshan lanterns in Ming Dynasty, all of which enrich the connotation of Lantern Festival. Visiting the lantern market and watching the lantern festival will become people’s entertainment and celebration ceremony.

　　Emperor Yangdi once described the grand occasion of the Lantern Festival in the palace in the poem "Building a lantern in the thoroughfare and rising to the south tower at night": "The Falun Gong turns in the sky, and the Brahman sounds in the sky; The lamp tree shines thousands of times, and the flowers bloom seven times. " During this festival, the emperor practiced Buddhism and prayed for Buddha, which was a lively and extraordinary scene. The heavy lights and trees brighten the night, and it’s beautiful if the fire is blooming! "It’s half a day on the Aoshan Mountain, and you can see the Phoenix Tower." "Aoshan" is a kind of Lantern Festival lantern scene. Thousands of colored lights are stacked into a giant Aoshan lantern as high as "half a day". This scene can be seen several times not only in the palace, but also in the world. At night, outside the palace wall, "a banquet is held in Jinli, and the blue cylinder is bright in the early years", "there are many days for tourists, and the bright moon makes the lights shine" and "the lights are shining and the bright moon comes one by one". At this time, the streets are empty, and the lamp market is as bright as day, even the bright moonlight is worse.

The activities of appreciating lanterns in the Tang Dynasty were extremely prosperous.

　　Lantern Festival has gradually become a place for people’s social entertainment, breaking many taboos. Women and children have also gone out of their homes, "dressed in Chinese makeup, the lights on the sixth street make children." Women who don’t leave the boudoir on weekdays can point incense and thrush, meet their sweethearts and achieve many romantic stories. As described by Xin Qiji in "The Jade Case in Yuan Xi": "The moth and the willow are golden rays, and the laughter is faint and fragrant. The crowd looked for him for thousands of Baidu, and suddenly looking back, the man was there, and the lights were dim. " There is another famous saying: "On the Lantern Festival last year, the lights at the flower market were as bright as day. On the moon, the willow shoots, and people are about after dusk. " Touching agreement and tender love have become an eternal beauty talk.

　　In addition to watching lanterns, another important activity often appears in Yuanxiao’s poems — — Set off fireworks. "Thousands of trees bloom in the easterly night, and the stars are like rain." "Firewood and silver flowers are combined, and the star bridge is locked." Fireworks fly to the sky, scattered like stars and rain, adding a lively noise to the universe in addition to human voices.

　　The ancients looked up at the size of the universe and sent their feelings to the bright moon and stars; Looking down on the prosperity of categories and giving life interest, it shows unique interest and creativity as well as the aesthetic feeling of appealing to both refined and popular tastes in festivals.

　　As an agricultural country, China attaches importance to climate festivals, and the fifteenth day of the first month is regarded as an important node of the lunar calendar. In addition, there were many restrictions in ancient feudal countries. During festivals, people could break the taboos of the past, revel and release the hard work of the whole year into various entertainment activities. Lantern Festival is the combination of heaven and earth, reminding people to respect nature, fear the earth, conform to the laws of nature, constantly create under limited conditions, and condense their seriousness and focus on life in every move.

　　The beauty of poetry is not only that it carries these rich information about the times and life, but also that it can convey the unique and mature aesthetics of Chinese culture. The romance of poetry crosses the long river of time and brings people a touching experience with its conciseness and significance. In poetry, we talk about Yuanxiao, count the changes of customs and regain our cultural memory.

As a blogger in the field of running, from Xiaobai five years ago to today’s marathon emergency runner, my knee hurts when I first started running in casual shoes. Nowadays, from the marathon five-finger socks on the feet to the sweat belt on the head, it has become a marathon enthusiast in into the pit.

Although running is a necessity except running shoes, other running equipment can really make you run more comfortably, make you love running more, enjoy running, and then say: It smells good.

"Warning ahead, the content of this article is too long, so you can jump directly to the part of interest according to the table of contents. If you read the full text, you are advised to collect it first and read it slowly later."

Here are some of the running equipment I am currently using:

Casual shoes are not recommended for everyone. You should wear professional running shoes when running, which can better protect your knees. After all, knee injuries are not trivial, and sometimes they can’t be cured by spending hundreds of dollars. Some injuries are irreversible.

Other equipment is not necessary if you just run a short distance casually, but it is very helpful to improve running comfort and happiness if you wear it, so you should choose it as needed.

Next, I will talk about some equipment problems I encountered during my four-year running. According to my own lessons from into the pit, in order to avoid making the same mistakes, I will choose my favorite equipment for your reference:

1. Running shoes-the most indispensable equipment;

2. Running socks-favorite five-finger socks;

3. Running underwear-breathability is the most important;

4. Running wallet-a good place for key mobile phones;

5. Running shorts and short sleeves in summer;

6. Warm running clothes in winter;

7. Sports glasses fixing bracket;

8. Sweat conduction belt/running headscarf;

9. Running sunscreen empty top hat;

10. Bone conduction headphones-essential for outdoor running;

11. Heart rate watch-a must for marathon;

12. Fascia gun-relax and be a good helper after running;

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When it comes to running, everyone’s first reaction is running shoes. Indeed, apart from their own factors, most of the running injuries are caused by running shoes, among whichThe most common is knee injury..

This is because when people walk, the impact on their knees is about 1-2 times their weight, but when they run, the impact on their knees increases to3-4 times the body weight, or even 6 times the body weight.. The cushioning design of casual shoes can meet the cushioning requirements of general walking, but it is far from enough for the relatively large impact of running. Moreover, casual shoes do not have the stable support structure needed for running, such as the anti-torsion system of soles and the heel stabilization system. There are also some retro running shoes that are not recommended if they are really running training. In order to make the running shoes look better, the merchants are suitable for street wear, which sacrifices the performance of many running shoes. This retro running shoes is more suitable for wearing as a tide shoe street, not suitable for running training.It’s called running shoes, but it’s not running shoes.

Regarding the skills of choosing and using running shoes, I wrote a handwritten article in the small class column of running shoes.

At present,11,000+approval, 25,000+collection can answer all your doubts about running shoes:

https://zhuanlan.zhihu.com/p/148147591

Here are two pairs of running shoes that are not wrong for beginners:

• King of cost performance for entry-level running shoes-Jordan is popular for 10 generations

Guoqiao has done a very good job in the field of running shoes, especially its self-developed PRO midsole, which is particularly surprising in cushioning and resilience. I didn’t expect domestic running shoes to have such excellent performance, and the weight of 44 yards is only 273g, which almost reaches the weight range of racing shoes. You should know that this is the weight without sacrificing protection.

Note: Entry running shoes are suitable for runners with small weight, and it is not recommended for runners over 80kg to choose entry running shoes.

See the evaluation article for details:

https://zhuanlan.zhihu.com/p/380196557

• Bimai 42K PRO Potential-Super Cost-effective Marathon

Bimai is a representative of high performance-to-price ratio in domestic shoes. Its specialty is only running shoes, which is also a brand I like better. Children’s shoes that don’t run marathons may know less, but they wear more in the circle of running marathons. Everyone’s unanimous evaluation of it is:

"Good performance, operation resistance and low price"

The average price of his shoes is around 300. When I first started running, I bought his 10k lite. Later, I started with the potential of 42K PRO, which is really cheap compared with the price of 700 or 800 from foreign manufacturers.

If you want to buy professional running shoes and need strong protection, but don’t have too much budget, it is right for your friends to buy them.

See the evaluation article for details:

https://zhuanlan.zhihu.com/p/369651537

Wearing 42K PRO potential to be a marathon first aid runner;

Its shoes are really good, so I won’t list them one by one. If you want to know, you can see one of my column introduction articles:

https://zhuanlan.zhihu.com/p/351577308

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I have done this kind of thing several times, and my feet have blisters several times, and I have picked them off with a needle. It really hurts. At first I didn’t know what was going on. I thought it was the running shoes. Later, I realized that I was wearing the wrong socks.

The friction of fiber socks is too small, so there is generally no problem in the process of walking because of the small movement range. However, in the process of running, the step frequency per minute is 170-80, and the feet are repeatedly rubbed and shaken in the shoes with high frequency. The socks are too slippery to provide good fixation, and the feet will soon get blisters, especially the longer they run, the more serious the blisters are. I believe many people have been caught.

Boat socks not only have low friction, but also shrink easily, which is even more serious. Anyway, I have been taught several times and never dare to wear socks blindly again.

Injinji’s five-fingered socks, as the NO.1 of marathon socks, even have a unique meaning. The choice of COOLMAX material, the compact design of the five fingers, and the use of rubber bands and the backrest of the sock mouth are all designed to make the runners more comfortable and prevent blisters. It’s really comfortable to wear. What I’m wearing now is (socks in the running equipment at the beginning):

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I didn’t know anything when I first started running. I was bored to death wearing polyester underwear to run.

Polyester underwear is really airtight, and it needs to emit a lot of heat when running. It didn’t take me long to get wet in this underwear, and I felt that every step of running was painful, which was too uncomfortable. I will never wear this underwear when running again.

There are also briefs that are uncomfortable to wear. The sides of briefs rub back and forth with thighs during running, and sometimes the thighs are red, so you deserve a pair of boxers with good air permeability.

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When running, we usually carry two necessary equipment, mobile phone and key. At first, I put the key in my shorts pocket and my mobile phone in my hand or arm bag. After running several times, I found that the key swinging back and forth in my pants pocket not only affected the rhythm, but also made my thighs red, not to mention how inconvenient it was to put my mobile phone in my hand. If I put it in my arm bag, it would be loose and shaking, and if it was tight, my arm would be uncomfortable. Sports pockets solve this problem very well.

If there are many fun run, it is best to wear one for safety.Sports pockets with reflective strips;

If you run a long distance, such as more than 10km, it is best to bring a bottle of water to replenish it;

Recently, I started with a particularly advanced sports purse and sports kettle, Feibit’s sports purse and sports kettle. I like it so much that I can describe it in two words:"professional" and "handsome"

The whole waistband is sewn integrally, and waist size is required.(Similar to personal tailor)It’s not that kind of adjustable. There is a buckle specially used to fix the key. Just put the mobile phone directly into the gap. The whole belt is very elastic. Although it’s expensive, it smells really good!

There is also a sports kettle, which used to hold a bottle of mineral water directly in your hand, but it is really inconvenient. This kettle is curved and can be perfectly stuffed in your pocket.And the water from the kettle is extruded, so it won’t choke when running, and the supply is really convenient and delicious.

If you also run in rainy days, it is recommended to use a splash-proof wallet, and the zipper is waterproof. Don’t worry about the phone being rained. One and a half horses that ran two days ago ran in the rain:

Half-horse running in the rain with waterproof purse is very safe.

Now the equipment for running every morning is also this waterproof Feibit pocket:

Fun run style, the reflective strip is really bright at night;

The spout of the kettle is made of silica gel, which is very soft, so it is no problem to fill it with hot water in winter;

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I believe many people have encountered this problem, especially in summer, when the sweat falls. My sweaty clothes stink several times, and I am going to vomit myself. At this time, it would be nice to have a dress with particularly good air permeability. I believe everyone has heard that the NBA’s most awesome three-pointer is long and cute. The basketball shoes endorsed by Curry, in fact, Andema started out as a quick-drying suit, which was first popularized to American football players and gained great fame. I like its quick-drying clothes best, which is not in the running equipment above:

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Still say Andema, there is also an Andema tights in my running equipment above. When I run in winter, I add velvet tights below and velvet tights above, which is enough. I just put on a coat outside, which is warm and light after wearing it. It’s really not bloated at all, and I can guarantee handsomeness in winter. I don’t hate running in winter anymore after wearing it. It’s really comfortable:

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In fact, I have encountered the same problem in playing basketball before, which should be a common trouble for people who wear glasses. I also bought a special basketball mirror, but I didn’t wear it because it was too much trouble. In fact, I can solve it with the following little thing with a few dollars, silicone glasses cover, so I don’t have to worry about it. I play basketball all right, and the intensity of running is much less than playing basketball, So easy!

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I found two good things, one is the silicone sweat belt I am wearing now, and the other is the headband. Before, I thought the headband was too ugly to wear. Recently, I found a particularly handsome switch headband, CS’s switch headband, which is so handsome. I have listed both. You can choose which one you think is handsome:

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It’s also the CS family’s running empty top hat, lined with sweat-absorbent towels, which is breathable and quick-drying. A variety of beautiful colors are available for you to choose from, which is not only practical but also handsome.

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When I first started running, I ran a lot on the highway, wearing the in-ear headphones, which had a particularly good sound insulation effect. Sometimes cars passed behind me, and I found out that when I turned around by the river, I almost got hit by the battery car behind me. My wife was worried about me every time, and later she bought me a bone conduction earphone, so I didn’t have to worry about not hearing the outside sound when listening to songs.

The simple principle is that the sound of bone conduction headphones is not transmitted through the eardrum, but through the bone/skin. For this reason, I also wrote an article on earphone evaluation:

https://zhuanlan.zhihu.com/p/196759646

There are three kinds of headphones in its home, entry-level, mid-range and high-end. The main difference lies in the sound leakage, that is, whether people around you can hear the contents of the headphones. I’m wearing a mid-range, and I don’t feel any sound leakage when I wear it. The high-end one almost doesn’t leak sound at all.

Entry-level and mid-range are recommended.

Old AS600:

The new AS660 with Type-C interface;

Flagship AS800:

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When I first started running, I didn’t have the concept of heart rate. At that time, the running distance was also short, about 5km at a time. But for runners who want to run a marathon, it is strongly recommended to buy a professional heart rate watch, so that they can monitor their heart rate at any time and avoid danger.

Because when you run a long distance, especially when you are half-horse or full-horse, your feeling may be inaccurate under extreme fatigue, and it often gives you an illusion that I am not tired, so you will often see some tragedies in the marathon on the news. If he had paid attention to some heart rates at that time, such tragedies should not have happened.

I also told my first horse experience in an answer. I didn’t realize that I had reached the maximum heart rate, and I was afraid to think about it. Most runners also had similar experiences, so they gained nearly a thousand praises, and many people also talked about their experiences in the comments area. The whole horse really should be treated with caution.：

It took an hour to run 10 kilometers, and I was not very tired. Can I run a marathon?

For runners who run five or six kilometers at a time, you can wear or not wear a heart rate watch. If you want to wear it, you can buy a heart rate bracelet. The measurement is not particularly accurate, but you can also see some trends and the price is relatively cheap:

For runners who run a long distance at a time and have plans to participate in the half-horse race, it is recommended to buy a professional heart rate watch. Jiaming is my favorite heart rate watch and the most used heart rate watch in the running circle. Its sports APP is also very powerful, such as Connect and Good Speed. For running, it is enough to buy a Jiaming 245. If you want to play triathlon in the future, you can buy a 945.

Running watch Jiaming 245:

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When I first started running, I didn’t know anything at that time, and I didn’t even stretch. If I was stronger, I would feel uncomfortable the next day. Moreover, the leg muscles are particularly tense and stiff, and the whole person’s state is also very bad and particularly tired. Later, I slowly learned that after a high-intensity run, I should fully stretch and have enough massage to relieve fatigue.

Therefore, as long as I jog for more than 10km or run intermittently for a short distance, I will stretch for a while before taking a shower.

Later, after taking part in many marathons, I found that many people were carrying something called a fascia gun when they were running horses. After learning more about it, I realized that this thing was used to relax muscles and relieve fatigue. It can relax muscles more deeply than stretching, similar to the effect of massage.

I remembered when I ran the Shanghai Marathon in 2018. Although I ran a complete horse for a long time, the intensity was too great. I felt that there was no comfortable place all over my body, so I found a blind massage shop near my home and massaged it for an hour. It was relieved.But you can’t go to a massage every time. You don’t have that much time and money.

So I bought a fascia gun myself, which is the following BEIKANG mini fascia gun HL2:

When I just bought it, I didn’t dare to run because I was vaccinated. I usually sat at work for too long, and my neck was particularly sore. So I tried to relax the trapezius muscle, and I felt so comfortable after pressing it for about 2 minutes.

This model is really super small, but it has a great thrust, which is stronger than the big one used by my running friends. The 13.5kg thrust running exercise or something is completely enough, because it is convenient for a small one to relax by himself, and it is not heavy to go out and run a marathon.

Just a reminder:

Fascia gun should not impact sensitive parts such as joints and cervical vertebrae. It is only used to relax muscles and soft tissues.

After 3 days of vaccination, I started to run immediately. Because I haven’t fully recovered, my muscles are particularly tired after running for 10km. At this time, it is really cool to relax with a fascia gun.

There are four gun heads, and generally a soft round head is used at the trapezius muscle. When relaxing the calf, use a round head or a flat head. If there is a special pain in the area swept by the fascia gun, you can replace it with a small pointed head, so that the impact can spread deeper for deep massage and relaxation.

Note that it usually takes about 2 m2minutes in a place, and the time should not be too long.

Usually, like me, I have more neck aches and children’s shoes that I often run. This fascia gun is still worth starting with:

After talking about all the equipment, the most important thing is to run. If you have any questions about running, please leave a message in the comments section.

Pay attention to me, there will be more running knowledge sharing and running equipment evaluation, above@Seeker

　 　 Special feature of 1905 film network Is it good to go to work?

　 　 Don’t rush to answer, just watch this movie about the "truth" about going to work.

　 　 His name is Li Xiang, Li of Ang Lee, and he dreams of it.

　 　 He knew that "the early bird catches the worm", so Li, a rookie in the workplace, wanted to squeeze off the crowded subway and step into the building of Zhongxin Group in his dream to start his first day’s work.　

　 　 When I arrived at the company, I couldn’t help but want to know He Qi, a young girl who applied for an assistant — — However, its real identity is the daughter of Chairman He Zhongping.　

　 　 When having dinner with colleagues after work, the seniors once again told Li Xiang the rules of survival in the workplace by singing and dancing, and the first question in this paper was "Is it good to go to work?"

　 　 With the confidence given by herself, the motivation given by her female colleagues and the "routines" given by her predecessors, Li Xiang started her dream-chasing journey of "the harder she works, the luckier she is".

　 　 After talking about the new generation in the workplace, we set our sights on the Mesozoic era in the workplace.

　 　 Among them, there are old birds who love each other and want to kill, but they finally end up leaving their jobs.

　 　 There is also Wang Dawei, the company’s vice president, who is successful and successful. He is highly valued by leaders in the world and respected by novices in the next.

　 　 CEO Wei Zhang was busy with the company’s listing, but he learned that Chairman He Zhongping wanted his daughter He Qi to take over the company, so he decided to think for his own interests, so he joined hands with Wang Dawei to implement a mysterious plan and tried to change places another day.

　 　 Who knows, Wang Dawei, who is romantic and passionate, was heavily in debt because he was addicted to equity trading when he was once self-expanding and eager to expand … …

　 　 Sophie, the financial director, struggled for her career but was not understood by her lover, but she still struggled at work until she lost her love and collapsed — — All this Wang Dawei see in the eye.

　 　 So, he touched Sophie with the empathetic "Old Place".

　 　 Perhaps the world is heartless, so we have to exchange sympathy with each other. So, two people exchanged loneliness and love.

　 　 But in the end, it was inevitable that Sophie could not escape being caught, and Wang Dawei had to sing "Why?" and was a fugitive.

　 　 This makes Wei Zhang, who has always been firm and confident, extremely passive, and seems to fall behind in the confrontation with He Zhongping.

　 　 Unexpectedly, He Zhongping, a wily and domineering man, is in control from beginning to end … …

　 　 As soon as a river flows eastward, it must be out if it fails. If you are left behind, and I have to go, then I have to go gorgeously, swaggering and leaving no regrets.

　 　 On the dance floor after the last veneer dance, I kept repeating the melody of that song at midnight: Will you still love me tomorrow?

　 　 Those who should come just need to wait patiently, and those who should go can’t be retained after all.

　 　 In the end, new opportunities were left to the younger generation, and the rookie began to fly higher and get to know each other, appreciate each other and stand shoulder to shoulder with his favorite birds.

　 　 This is a ukiyo-e painting in the workplace, and it is also a game of rights.

　 　 If all this makes you feel that the world is heartless, then please come with me and we will exchange sympathy with each other.

　　CCTV News: Recently, a netizen named Jin Zengmin from Zhejiang said in his Weibo that he was willing to pay 200,000 yuan to invite the environmental protection director of Ruian, Zhejiang Province to "swim" in the river for 20 minutes. The reason is that during the Spring Festival this year, when he returned to his hometown of Ryan, he found that a river with beautiful scenery at his doorstep was now seriously polluted. This Weibo was forwarded by netizens, which aroused widespread concern in society. This Friday, the reporter came to Jinguang Village, Xian Jiang, Rui ‘an, a heavily polluted river.

　　Reporter: This is the river published in Weibo. In Xianjiang Town of Rui ‘an, there are many rivers passing through the town like this, so it is so ordinary that it doesn’t even have a name. After the incident, the local government also cleaned up the river to some extent, but now I still smell a pungent and sour smell when I stand by the river. So what is its water quality now? We can now see from the visual inspection that it is very turbid.

　　Reporter: When you get down to this river, you will feel that there is more water in this state of the river, which is still white and dirty.

　　There is silt in it, and the measured water is very turbid, and there are many things with this sediment. There are also floating domestic garbage and a lot of sundries in it, so what is the water quality of it? We want to carry out some tests through some professional institutions. In such a river, let alone swimming, it is very difficult to accept it when standing in such a position to see such a river.

　　With the water samples taken, we came to Ruian Environmental Monitoring Station, and the staff began to test the water samples.

　　Reporter: What is the result of the test now?

　　Zhou Senlin, Ruian Environmental Monitoring Station: After our afternoon test, the concentration of chemical oxygen demand of this water sample is 126 mg per liter.

　　Reporter: In layman’s terms, what is its pollution level?

　　Zhou Linsen: According to the content of COD (chemical oxygen demand), this water quality belongs to the environmental quality standard of surface water, which is inferior to five categories.

　　Reporter: That’s the worst gear.

　　Zhou Linsen: Right.

　　Reporter: What kind of impact will such pollution have in the local area?

　　Zhou Linsen: It should be said that according to the COD content, it should belong to organic pollution. Organic pollution is caused by various reasons, such as domestic sewage, such as industrial garbage, and wastewater soaked in rain, which may cause high COD (chemical oxygen demand).

　　COD seriously exceeds the standard, pungent smell and garbage can be seen everywhere. For this seriously polluted regional river, we interviewed Bao Zhenming, the director of Ruian Environmental Protection Bureau. On this day, Bao Zhenming was transferred from Ruian Safety Supervision Bureau to Environmental Protection Bureau for 11 months.

　　Reporter: If the pollution situation like this lasts for such a long time, is it possible to cause some deep pollution to groundwater?

　　Bao Zhenming: Pollution definitely exists, I think.

　　Reporter: Have you evaluated the relationship between the local water quality and groundwater?

　　Bao Zhenming: We did it to the water body, and our testing station in Ryan did it, and the result was done. That is to say, there is more domestic sewage in it.

　　Reporter: What is the test you didn’t do?

　　Bao Zhenming: It’s the groundwater you mentioned, that is, we haven’t done anything about the soil, and there is no oxygen value involved. Maybe you reminded me next, and I also suggested that they should do it.

　　Reporter: What else will you test next?

　　Bao Zhenming: The next step is to focus on polluting enterprises, that is, chemical enterprises and electroplating enterprises, that is, major polluting enterprises. We have to test the water and gas it emits, and we have to test the surrounding environment. Test regularly.

　　On the second day after the Weibo incident, the environmental protection director who was invited to swim rushed to the scene, which shocked Bao Zhenming.

　　Reporter: After the Weibo incident, I don’t know what kind of influence it has brought to you personally, because many people may feel embarrassed when they see it?

　　Bao Zhenming: After publishing information in Weibo, I said that the opportunity for environmental protection work has come.

　　Reporter: Do you see it as an opportunity?

　　Bao Zhenming: Yes, why? We have awakened, and some people have already awakened to the environment.

　　Reporter: After this incident, did you have any contact with Mr. Jin who published Weibo?

　　Bao Zhenming: Yes. I called. I said thank you. If every citizen loves his hometown as much as he does, and all our units have been moving for a long time, then this thing will not happen.

　　Reporter: You don’t care about such negative reports?

　　Bao Zhenming: I am really calm. Do people say you are under pressure? There is definitely pressure, and I’m worried.

　　Reporter: What are you worried about?

　　Bao Zhenming: This shows that some of our work has not been done properly. Through these things, the whole society will be aroused to pay attention to our environmental protection work. Then some environmental protection work is helpless, and some efforts are not enough. Through this matter, I believe it will definitely change and improve.

　　After the Weibo incident, the relevant departments of Ruian City have started to clean up the river garbage and rectify the pollution. This Friday, at the river pollution point in Jinguang Village, we saw several workers cleaning the river surface, but the cleaning work was slow due to the narrow access road.

　　Reporter: How long has it been cleaned here?

　　Cleaner: It has been cleaned for several days.

　　Reporter: What is the task for you to clean up?

　　Cleaner: Just pick up the garbage on it first, and pick up the dirty ones first.

　　Reporter: So where do these rubbish go?

　　Cleaner: There’s a garbage dump over there. Put it in the garbage dump.

　　Reporter: Go to the garbage dump.

　　Cleaner: Take it to the top later, and then drag it to the garbage dump.

　　Bing Gu: From this position, we can see that the river is basically shallow, and the related cleaning work is still going on. However, if we really only control the garbage on the river surface, it may be difficult to change the cleanliness of the river.

　　Since the early 1990s, with the rise of Ruian Industry, small local processing plants have developed rapidly. In Xianjiang Town, a small place, the factory buildings of enterprises were built along the river in disorder.

　　Reporter: Judging from the salvaged garbage, besides domestic garbage, there are many rubber wastes left over from industrial processing. On both sides of this river, we see few houses, all of which are very dense small shoe processing factories. Then some of the wastewater and waste residue generated by these processing plants will be discharged into the river I just saw. So which departments should be responsible for such supervision of some pollution of these enterprises?

　　There is a serious pollution problem in the rivers in Jinguang Village. The Ruian Municipal Party Committee and the Municipal Government held a special mobilization meeting for river regulation, asking the Environmental Protection Bureau to take the lead, and the water conservancy, health, municipal administration, industry and commerce, local streets and other units actively cooperated to comprehensively carry out garbage cleaning and pollution regulation. However, in the past few days, the Environmental Protection Bureau, as the lead department, has always encountered helplessness in its work.

　　Reporter: Where did something go wrong?

　　Bao Zhenming: All our departments are equal to us, which means you have to supervise and give unified guidance. I don’t think the intensity of this work is enough.

　　Reporter: Do you mean that this concept of peer-to-peer means how difficult it will be to coordinate?

　　Bao Zhenming: Small horse-drawn carts.

　　Reporter: What is a pony? What is a cart?

　　Bao Zhenming: Pony, I think it is our Environmental Protection Bureau, and we are also a bureau. That is to say, there are more than a dozen environmental management departments.

　　Reporter: Can’t Pony do it alone?

　　Bao Zhenming: We do this by ourselves. That is to say, like river regulation, our responsibilities are different, like environmental sanitation management, which is beyond our jurisdiction.

　　Reporter: What kind of area is the responsibility of the environmental protection department?

　　Bao Zhenming: Supervision.

　　Reporter: Is anyone actually doing such supervision work?

　　Bao Zhenming: At present, we have not carried out this work very well. This may still be a mechanism.

　　Reporter: What kind of mechanism does the mechanism refer to?

　　Bao Zhenming: We just mean peer-to-peer units. How can we supervise them?

　　Reporter: If you find that this river is polluted now, as an environmental protection department, do you have the right to enforce the law to inform enterprises or relevant departments?

　　Bao Zhenming: We are involved not only in rivers, but also in other departments, that is to say, if this pollution belongs to which department and you are going to rectify it, then we will definitely inform you by letter. If it is done well or not, that is another matter. But through this matter, our environmental protection department will definitely do so in the future.

　　In the course of river regulation, the Environmental Protection Bureau has also stepped up its efforts and sent people to inspect the surrounding areas of polluted rivers.

　　Bao Zhenming: These days. Last night, I had two groups of people patrolling.

　　Reporter: What to do?

　　Bao Zhenming: It’s just an inspection, to see if the enterprise has illegally discharged industrial wastewater and dumped industrial garbage. But if you are there for 24 hours, I don’t think that’s possible, but I believe it will have some effect.

　　Reporter: But this morning, we also took a video in the river. You can take a look. Just next to the river, an enterprise is still throwing some garbage into the river.

　　Bao Zhenming: It may be that we are not avoiding this issue at present. This kind of emission. Generally speaking, when our staff are not there, he secretly dumps those industrial wastes while others are not paying attention. Our current Feiyun environmental management office, the next Feiyun environmental management office, has three streets under its supervision, and there is only one village with only five people.

　　Reporter: How big is the area he wants to manage?

　　Bao Zhenming: The area is nearly 20 square kilometers. Yesterday, we made a special study. We specially transferred seven personnel from other institutes, including the departments in our bureau, to give priority to supporting them there. In this case, we say that we should immediately file a case and punish it. If it is serious, we can shut it down.

　　In the interview, we walked into a company next to the river.

　　Reporter: Why should everyone build on this river?

　　Business owner Jin Qiudi: This is what may have been planned before.

　　Reporter: Planned?

　　Business owner Jin Qiudi: Yes.

　　Reporter: But what kind of state will water like you be discharged into this river? Because it is not being discharged now, I don’t know what kind of water will be discharged.

　　Business owner Jin Qiudi: It should be very clean, and the water discharged should be absolutely clean.

　　This shoe-making enterprise was established at the end of 2012 and is now in the trial operation stage. After the Weibo incident, this shoe factory was ordered to stop work because the environmental protection approval procedures were not completed.

　　Reporter: Without EIA, can we start trial operation directly?

　　Jin Qiudi, the business owner: I’ve just done this right now, and I still don’t understand some policies. Here’s the thing.

　　Reporter: How long have you lived in this town?

　　Business owner Jin Qiudi: I am in the town. I was born here, grew up here, and is here.

　　Reporter: Do you remember what this river looked like when you were a child?

　　Business owner Jin Qiudi: When I was a child, it was ok when there was no industry at that time.

　　Reporter: Did you swim in the river when you were young?

　　Business owner Jin Qiudi: Traveling is traveling.

　　Reporter: Have you ever swam?

　　Business owner Jin Qiudi: Mm-hmm.

　　Reporter: Have you also swam in the river?

　　Jin Qiudi, the business owner: I have also had it.

　　Reporter: but now this situation may never be seen again.

　　Jin Qiudi, the business owner: Anyway, I think it’s all the same in China.

　　Reporter: Why do you say that all China is like this?

　　Jin Qiudi, the business owner: That is to say, the whole economic development of China in recent years has definitely suffered from a loss of environment. This is, and should be.

　　Reporter: Do you think this river can be restored to its clear state in the past?

　　Adhering to zero tolerance and strict punishment is one of the measures for river regulation in Jinguang Village. After the incident, the Environmental Protection Bureau re-examined the environmental approval of many small enterprises in Ruian, resolutely banned unlicensed enterprises and rectified enterprises that did not meet environmental standards.

　　Reporter: But we saw many small shoe processing factories on both sides of the river today. Have they been approved by environmental protection?

　　Bao Zhenming: Certainly not.

　　Reporter: Why do you continue to operate there?

　　Bao Zhenming: We also found that we are now rectifying this kind of enterprises and legal enterprises immediately, and all those that have not been approved will be banned.

　　Reporter: We saw an enterprise today, which has just opened and is in trial production, but it has not been approved by environmental protection.

　　Bao Zhenming: We have turned off two. Some enterprises, that is to say, the doors and equipment have not completely cut off its power supply, or they may start work without authorization.

　　Reporter: Isn’t this kind of law enforcement a mere formality?

　　Bao Zhenming: So this is what we need to look back on in law enforcement. We can’t say that as soon as the seal is posted today and the law enforcement notice has been delivered, we think that the law enforcement has been terminated. That’s not true. Look back in a week or two, so we are all doing the work next. If it is found again, it will be punished in this field, and then we will apply to the court for enforcement.

　　However, if the environmental protection department applies to the court for legal procedures to enforce environmental protection, it still faces many difficulties.

　　Bao Zhenming: Then we decided to inform, file a case, talk and issue a penalty notice. This process. If it is finished, it will take at least half a year.

　　Reporter: What are the constraints on enterprises in the past six months?

　　Bao Zhenming: In the past six months, the illegal activities of that enterprise are still here, and some still exist.

　　Reporter: You can only watch, but there is nothing you can do.

　　Bao Zhenming: Yes, we are in a hurry. Therefore, the common people are still dissatisfied with the destruction of the environment, so we should change this situation as soon as possible.

　　Reporter: Can there be a faster way?

　　Bao Zhenming: Not yet. So we’re still saying the same thing. If there are any more difficulties, I will definitely call you, too.

　　Reporter: What do you want from us?

　　Bao Zhenming: I want you to help us appeal to shorten the time of our punishment procedure and implement simple law enforcement as soon as possible.

　　Although there is helplessness, it is a fact that clear water turns into sewage and the mother river turns into a stinking ditch. We are concerned about when this river can return to the state of swimming and laundry in memory.

　　Reporter: During the interview, I asked a business owner next to a river. I asked him when we could see a clear river again. He didn’t answer me. Can you answer me?

　　Bao Zhenming: I believe that everyone hopes to see it in a short time, but I think that after the sewage pipe network is built in 2014, I estimate that in three to five years, the river will definitely improve, and our domestic sewage will not go in. I believe that the river will gradually clear up.

　　Reporter: Is this a promise?

　　Bao Zhenming: It can also be regarded as a promise.

　　Reporter: I hope that according to the time you promised, I can see an environmental protection director like you, who can really swim in that river, instead of being offered a reward and money to invite you.

　　Bao Zhenming: I look forward to it, too. I want to invite Mr. Gu, more comrades and more citizens to travel together. I think that day will definitely come.

　　Just as Jin Zengmin released the Weibo, he offered 200,000 yuan to invite the environmental protection director of Ruian City, Wenzhou to swim in the river. On February 19th, the environmental protection director of Cangnan County, Wenzhou City was invited to swim in the river again, and the price soared to 300,000 yuan. Connecting the two events of inviting the environmental protection director to swim in the river once again touched people’s environmental protection nerves. Offering a reward of 200,000 yuan and 300,000 yuan to invite the environmental protection director to swim in the river reflects the people’s anxiety and strong dissatisfaction. However, if we want to eradicate the pollution of the river, I am afraid it is not as simple as asking an environmental protection director to swim in the river. The reason why we are concerned about this incident is not only about this polluted river, but also that we hope to find a way to solve the helplessness and dilemma in environmental protection law enforcement through this incident. Of course, we also hope that the concern of the society can arouse everyone’s reflection.