Qilu Net Lightning News March 20 th Ningjin County, Dezhou City has the largest commercial fitness equipment production base in China, with more than 2,000 fitness equipment enterprises and more than 1,000 product categories. In 2023, the total output value of local fitness equipment industry exceeded 10 billion yuan. In 2024, Ningjin will continue to consolidate and enlarge the industrial advantages of fitness equipment, build an internationally renowned high-end sports equipment manufacturing base and plan a world-leading fitness equipment innovation center.
"This is a new product developed by us in online celebrity this year. It provides comprehensive and professional courses, including yoga, dance, muscle building and shaping, according to the different needs of the old, middle-aged and young people. At the same time, it empowers sports and fitness fields such as big data, cloud computing, AI and digital control to provide customers with the most scientific and effective sports and health programs. Moreover, it supports interactive live broadcast and remote private education, which can realize remote one-on-one practical teaching assisted by AI, so that sports and fitness are no longer limited by time and space. " Ren Tianshu, general manager of Shandong Roserod Fitness Equipment Co., Ltd. told reporters.
In order to promote the product upgrade, Roserod cooperated with Shenzhen Head Enterprise this year to develop home fitness equipment and build a smart home health housekeeper. Through intelligent technology, Roserod will create a variety of "online celebrity products".
Ren Tianshu said, "This year, we expect to sell 200,000 units, the revenue will exceed 700 million, the export will be 450 million, and the tax payment will exceed 38 million. Now there are 250 million orders in hand, and the production has been scheduled for May this year."
Ningjin gathers strength to build a "professional functional county town with characteristic industries as the core", build an internationally renowned high-end sports equipment intellectual base with high quality, systematically plan the world-leading fitness equipment innovation center, and build a regional public brand of fitness equipment recognized by the all-round plastic industry, and continuously consolidate and enlarge the industrial advantages of fitness equipment in seeing Ningjin globally, coming to Ningjin globally and buying Ningjin globally. Up to now, the national market share of commercial fitness equipment in Ningjin has reached over 70%. Products are exported to more than 170 countries and regions such as the United States, the European Union and Japan. With the coordinated development, the local fitness equipment industry has been selected as a provincial-level characteristic industrial cluster, and its industrial scale has exceeded 10 billion yuan. It has been recognized as a national sports industry demonstration base and a fitness equipment production base in China by the state.
Xie Fuping, deputy director of the Fitness Equipment Industry Office in Ningjin County, said that the fitness equipment industry in Ningjin County has a high degree of agglomeration, and a number of "chain owners" enterprises such as Maibaohe, Baode Long and Roserod have emerged, forming a whole industrial chain from R&D and design, manufacturing to marketing and after-sales service, and building a pattern of specialized division of labor, industrial cooperation and cluster development. In the future, Ningjin County will give full play to the inherent credibility of regional brands, attract more related supporting industries to enter the industry, gather locally, continuously enhance the reputation and influence of the industry in the market, and bring more market competitive advantages to the industry.
Lightning journalist Wang Jialiang Liu Zhen Ning Jin Rong Media Gao Fuying Yin Ting Li Chao reports
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