In 2024, when the new energy vehicle market is booming, polar fox has become a new force that cannot be ignored. In July this year, with 8,017 vehicles, Extreme Fox Motor surged by 329% year-on-year, with obvious potential. The quantity of polar fox can not be separated from its strong manufacturing ability. As a result, people in the industry began to pay attention to the birthplace of the polar fox — — BAIC Blue Valley Fox Magna Factory.
On August 20th, the mainstream media came to the Magna factory of Beiqi Blue Valley Polar Fox to visit the world’s top manufacturing system, exquisite technology and intelligent production process, and witnessed the birth process of high-quality polar fox which was widely favored by the market.
Zhao Ji, secretary of the board of directors of BAIC Blue Valley, said: "In the face of fierce price war, BAIC New Energy chose volume value, spoke with extreme fox quality, steadily promoted the deepening of technology and product research and development, and made continuous progress in manufacturing efficiency, market expansion and service quality."
High-end manufacturing fox wins with "quality"
As a pioneer in China’s new energy automobile industry, Beiqi New Energy has mastered the core technology of Sandian and has the ability to develop a new platform. It is also the first new energy automobile enterprise to land in the A-share market. Magna is the world’s leading vehicle manufacturer, producing more than 4 million vehicles for 29 different models, such as Aston Martin, Mercedes-Benz G and Jaguar IPACE, with comprehensive vehicle technical expertise and efficient process system. The combination of the two gives the polar fox world-class quality.
Li Kun, Party Secretary and General Manager of BAIC Blue Valley Magna, said: "The concept of world-class manufacturing comes from Magna, which is the core value of our factory and our goal. I hope that through our efforts, we will become a global vehicle factory with world-class manufacturing capabilities and systems, and products that can be recognized and trusted by users. "
Walking into the factory park, I saw the wide and neat roads on both sides, with trees and flowers competing for beauty. Among the red flowers and green trees, environmental protection facilities such as comprehensive station building, sewage treatment station and hazardous waste storage yard are independently set up. At present, the green area in the whole plant area has reached 215,000 square meters. The park environment with more than 3,700 trees "decorated" enriches the cultural connotation of "green factory" and also enhances the happiness index of employees in the park.
BAIC Blue Valley Polar Fox Magna Factory introduced Magna’s world-class MAFACT manufacturing system, combined with its own technology and resource advantages, committed to building an intelligent factory with industrialization 4.0 to produce a new generation of intelligent new energy vehicles. At present, the factory is at the first-class level in automation production, intelligent manufacturing technology, new material connection technology, flexible production, quality control and environmental protection.
BAIC Blue Valley Polar Fox Magna Factory can be said to be a modern intelligent factory "model room" that focuses on advanced automobile manufacturing technology and intelligent production process. This factory has four processes: stamping, car body, painting and final assembly, with an automation rate of 97%.
The "Jiangsu Demonstration Intelligent Workshop" of this factory has a complete online quality monitoring system. The 100% automatic whole line production line in the stamping workshop can monitor the key position of the die online to ensure the high quality presentation of stamping parts. Laser on-line measurement technology, visual grasping system, visual gluing monitoring system, group control system and so on are widely used in the car body workshop with the highest degree of automation to realize 100% on-line real-time monitoring of process parameters, gluing quality and body-in-white dimensional accuracy, which makes the car body matching uniform and consistent.
In terms of manufacturing technology, the factory has a flexible production line of steel-aluminum hybrid body, which can flexibly produce all-steel body and steel-aluminum hybrid body to meet the production needs of different models. At the same time, the factory integrates digitalization into every link of car building, and the manufacturing process and parts information can be recorded in the whole process, as small as a bolt, which can make the process controllable and traceable for life. All the production data of a car in the production process will be recorded in the database for at least 20 years.
The management gene of BAIC Blue Valley Polar Fox Magna Factory comes from Europe, all the core KPIs are synchronized with Magna Steyr Factory in Europe, and the data of each car produced are also transmitted in real time and monitored at the same frequency, thus ensuring that the polar fox has the ultimate quality.
In the production process, the factory has set up an omni-directional and multi-level quality inspection network, covering 100% from the source inspection of supplier management, to the process inspection of four workshops: punching, welding, painting and general assembly, to the final inspection of the whole vehicle, and the full sensory inspection from the consumer’s perspective. Combining 32 quality inspection procedures and 1,400 inspection items, the factory can ensure that the quality of each polar fox can meet Magna’s global unified standards.
Quality upgrade, extreme fox explosions continue.
Based on the unremitting pursuit of quality and the support of "world-class" manufacturing capacity, polar fox has been highly recognized by the industry.
Not long ago, in the "China Automobile Quality Ranking" officially announced by China Automobile Quality Network, the polar fox brand achieved excellent results. Among them, polar fox koala ranked first in new energy compact MPV, polar fox Alpha S ranked second in new energy medium-sized vehicles, polar fox Alpha T5 and Alpha T ranked second and fifth in new energy medium-sized SUVs.
The polar fox Alpha S5 listed this year is a concentrated expression of the high-end manufacturing strength of BAIC New Energy. It is not only equipped with high-end, novel technology, but also implements the concept of "top-of-the-line". Whether it is safe configuration, L2 driver assistance, intelligent and comfortable equipment, or even the 800V overcharge platform, it shows its leading position in the same class. In addition, Alfa S5 has also made great efforts in safety and health. By using environmental protection materials of 0 aldehyde and 0 benzene and combining with efficient air purification technology, it has created a harmless and pure interior environment, and its healthy cockpit design is unique in the current market.
At the same time, another hot-selling model, the Extreme Fox Alpha T5, has won recognition both inside and outside the industry because of its highly integrated and lightweight body structure and self-developed extreme front powertrain. The Extreme Fox Alpha T5 has a functional configuration far exceeding the price, with a fast charge of 800V, the longest battery life of the same class of 660km, 81% high-strength steel and aluminum alloy body, 0 formaldehyde and 0 benzene, intelligent cockpit, etc. With the all-round quality of "full eugenics", it brings users all-round high-quality experiences such as safety, health and intelligence. Excellent quality naturally brings excellent results. In June this year, Alfa T5 sold more than 3,700 vehicles, ranking first in brand sales, and it is a veritable "sales responsibility" of Extreme Fox.
Now, BAIC Blue Valley Fox Magna Factory has mass-produced a number of models including Alfa S, Alfa T, Alfa S Advanced Edition, Alfa T5 and Alfa S5 with high quality, which has established the core brand value of safety, health and intelligence, and set a new benchmark for intelligent manufacturing in China and even the global new energy vehicle market.
In order to let more people know about quality fox, BAIC New Energy adopts the marketing innovation method of "online+offline" to build fox stores and service outlets simultaneously offline. At the same time, through a series of communication actions, BAIC New Energy and "Walking with Hui" cooperated deeply to turn passers-by in the live broadcast room into users. It is understood that among the users of the first version of PRO, many people specifically mentioned that fans who are traveling with Hui only place orders. It can be said that the innovative marketing of Extreme Fox is accurate and effective, which has accumulated experience for exploring the "quantity+growth" model.
Focus on future power storage in the second half of 2024
In the critical period of entering the second half of 2024, BAIC New Energy is taking unprecedented innovation and a series of in-depth cooperation as an opportunity to accelerate the layout of the future smart travel blueprint.
BAIC New Energy actively lays out the future market, and has started the development of 22 projects including Alfa T5 Shenxing Edition and Koala Five-seat Edition, as well as the pre-research of 8 projects. These research and development projects will inject continuous innovation momentum into the polar fox product line. In addition, in order to continuously improve users’ experience and satisfaction, in the first half of the year, the company carried out 11 OTA upgrades for all models on sale, which covered 92 new functions and optimizations, significantly improving vehicle performance and users’ driving experience.
In addition, Beiqi New Energy will quickly adjust the differentiated marketing strategy of cities in combination with the market situation, deeply analyze the characteristic culture and consumption habits of each city, implement precise marketing, and drive the sales of surrounding cities to increase with the sales breakthrough of core cities. In addition, the company will optimize the channel layout, increase the channel density, improve the city coverage, and use information tools to achieve refined management of the sales process, quickly respond to customer needs, and provide users with a more convenient and efficient service experience.
Facing the future, BAIC New Energy will continue to lead the industry transformation, and through continuous technological innovation, optimizing market strategy, strengthening service quality, and deepening strategic partnership, it will fully promote the new energy automobile industry to a new chapter of intelligence and high-end, bringing more exciting green travel choices to users around the world.
At the same time, BAIC Group will provide a solid backing for the rapid development of BAIC’s new energy through resources and technical support. BAIC announced that by 2030, R&D investment will exceed 100 billion yuan, focusing on new energy and intelligence, effectively supporting the long-term development of polar fox. With the injection of multiple resources, BAIC New Energy has stronger impetus in global layout, industry consolidation, and exploration of new business models. (Source: Extreme Fox Automobile)
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