Xinhua News Agency, Beijing, March 28th: Fashion adds new markets and strengthens strength-observation of China International Fashion Week in autumn and winter of 2023.
Xinhua News Agency reporters Zhang Xinxin, Chen Dongshu and Wei Hongyi
Shadow play, natural plant dyeing and other elements are on the "clothes", and fabric enterprises are released on the runway … China International Fashion Week in autumn and winter 2023 brings some new experiences and new ideas to people.
Fashion adds new things and adds strength to the market. From the signs conveyed by Fashion Week, we can see the determination of the industry to meet the challenges, open up the market and the efforts of the industry to practice sustainable development.
Exploring Diversified Fashion to Drive Consumption Upgrade
With the dynamic drums and melodious music, the models came out in turn with the beat, wearing the rare birds, animals and exotic flowers and trees in Shan Hai Jing, and expressing the design with traditional charm …
Fashion is the pursuit of beauty. On the show floor, many designers tried to make a new interpretation of traditional cultural elements.
Lin Qiyi, the founder of Zuopai, dressed in Xiangyun yarn and Hanfu horse-faced skirt, told reporters about the brand’s exploration of integrating traditional culture with contemporary life.
"This is not only an expression of beauty and confidence, but also a new consumption trend." Lin Qi said that more and more young people love traditional culture and agree with local design. Designers should design these clothes more in line with modern people’s living habits and upgrade the supply side around beauty and self-confidence.
Fashion is a constant exploration of fun. At Fashion Week, we found that many brands extended from providing products to providing services, and tried around "interesting experiences"-
Outside the exhibition hall of Jinba men’s wear, the brand uses flowers and coffee to drain customers. The interior of the exhibition hall is modeled after the design of the museum, and the intangible shadow play props are displayed. Jinba Men’s Wear applies the carving technology of shadow play to the clothing creativity, adding a sense of "watching the exhibition" to customers.
In addition to the real exhibition, there is also a special release of virtual fashion, creating an immersive digital fashion experience in the meta-universe.
With beautiful appearance and interesting soul, more and more products move consumers. "Paying attention to beauty and experience is a new trend of fashion consumption. There is great potential for novel fashion expressions to more accurately meet the needs of users and open up the fashion market. " Wang Wenying, general manager of Beijing Guang ‘an Commercial Management Co., Ltd. said.
China Unicom’s industrial chain taps potential demand.
An ingenious release appeared at the opening ceremony of this fashion week-a number of fabric companies linked original designers to focus on different themes, and released fabrics such as knitting, wool and down in the form of clothing.
It was rare in the past that fashion week was kicked off by the release of fabric trends.
Chen Dapeng, vice president of China National Textile and Apparel Council, said that Fashion Week is not only for the public, but also for suppliers and brands. "This time, the Federation came forward to cooperate with these fabric companies, equipped them with designers and other resources, and designed the form of the conference together, hoping to transmit the upstream trend of the industrial chain to the designers and original brands, enhance the synergy efficiency of the whole chain, and guide them to better innovate for the consumer side."
To tap the market potential requires the joint efforts of the industry. At present, the clothing industry is still facing a lot of challenges from demand and supply, and it is urgent to strengthen the awareness of "holding a group to keep warm" and form a synergy of the ecological circle.
Combine fabric innovation with clothing design more closely, so that products can be closer to demand and lead demand. The new feature of fashion trends released at Fashion Week is a true portrayal of the industry’s efforts to open up the market.
Not just fabric manufacturers. Industrial clusters have also become "guests" in this season’s fashion week. On the opening day, the "Silk Rhyme Oriental" Shengze Fashion Conference was held at the same time. Invite fashion enterprises and designers in the name of industrial clusters to jointly start businesses and empower them.
Yang Jian, executive chairman of China Fashion Designers Association, said that the joint release of industrial clusters will build a complete industrial chain for designers and enhance the creative added value for industrial clusters through sharing and co-creation between designers and clusters.
Focus on sustainability and lead new trends.
In the show, exhibition and forum of Fashion Week, people in the industry invariably mentioned a key word-sustainable fashion.
Zhejiang Sande Textile Clothing Co., Ltd. adopts high-quality natural renewable fibers, and is committed to product traceability and zero emission in the production process; Peruvian clothing brands participating in the exhibition bring natural fiber alpaca hair without dyeing, which is intended to convey the concept of sustainable development; Muning brand blends waste denim fabric with resin at the booth and recycles it into exhibition tables and decorative vases … During Fashion Week, many enterprises demonstrated their green ideas in materials, design, production, sales and recycling.
In the word "fashion", there is an interpretation of fashion trends and an expression of lifestyle.
"Today, people pay more attention to pursuing a healthy and green life. We hope that through low-carbon fabrics and more functional designs, we will appeal to more consumers to’ wear’ environmental protection and try their best to experience and practice a healthy lifestyle. " Wang Yutao, winner of "Golden Top Award" in China fashion design, said.
The key to develop new consumption with new fashion is to grasp the change of the concept of the new generation of consumer groups. More sustainable and more environmentally friendly is the direction of consumption upgrading and the key to cultivating the sustainable growth ability of the industry.
"The industry thinks more about the relationship between man and nature, and sustainable fashion is a hot spot for designers." Chen Dapeng believes that being a company with temperature is the choice of more and more brands. The clothing industry is gradually forming an industrial ecology of green design, green production, green marketing and green consumption in practice.
The industry believes that the fashion industry will continue to grow and play a more important role in expanding domestic demand and excellent supply by making products more story-telling, brands more temperature-sensitive and green development concepts more deeply rooted in people’s hearts. (End)
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