Looking at the whole generation and exploring new possibilities, the "Hundred Rivers Variety Season" is scheduled for 812, and there are 6 sub-programs that you like.
Recently, Tik Tok’s 2022 blockbuster variety show "Hundred Rivers Variety Season" was announced to be finalized. On August 12th, this brand-new program jointly created by six famous domestic production teams finally entered the countdown stage. On August 9th, Tik Tok Platform held an early adopter’s viewing conference of "Hundred Rivers Variety Season" and "All You Like" before the broadcast of the program. All the masters were present to talk about their stories related to "Hundred Rivers Variety Season". With the broadcast of the early adopter’s version of the program, this highly exploratory and pioneering variety show also unveiled its mystery for the first time.
Explore the new variety mode "Hundred Rivers Variety Season" and "Let everyone have variety shows"
On August 9th, "Hundred Rivers Variety Season" held a "All You Like" early adopter film meeting, where the six creative teams and representatives of the main creative teams got together for the first time to share the origin and gathering process of "Hundred Rivers Variety Season" with the media in all directions.
At the film viewing meeting, Song Binghua, head of Tik Tok Variety Show, gave an all-round introduction to the novel program mode of Hundred Rivers Variety Show: Hundred Rivers Variety Show gathered more than 20 top producers in China, and after sampling nearly 100 creative themes, six high-quality themes were finally selected, which were created by six well-known variety content teams. The program spans the diverse groups of old, middle-aged and young people, and the characteristic content tailored for different groups will also cover multiple expression dimensions such as sound, film and interest in the form of presentation, aiming at presenting diverse works for the broad audience.
This "Hundred Rivers Variety Season", which can accommodate up to six sub-programs, will show the audience its new breakthroughs in different themes and content fields by playing one program every two episodes. In the end, the public judgment is used as a yardstick to evaluate the real "public explosion".
In addition to talking about the creation story of "Hundred Rivers Variety Season", the six creative representatives present at the scene deeply shared their own creation contents.
Special cultural variety "Hundred Rivers Civilization Tactics" for competitive guessing games
"Hundred Rivers of Civilization", which was created by Guan Zhengwen’s team of "Chinese Character Dictation Conference" and "Seeing Words as Face", became the first variety in the form of a special competitive word guessing game. Different from traditional cultural variety shows, the program combines word guessing games with sci-fi themes, injecting an independent world view into the program. Taking the drama conflict of interstellar civilization as the sci-fi story line, all the people in the program are dramatists, and the victory or defeat of the competition turns into the ups and downs of the plot, bringing a brand-new and relaxed viewing experience to the audience who love traditional culture.
When talking about the creative breakthrough of the program, Director Guan Zhengwen directly expressed his desire to bring more happiness to everyone: "Now the external environment can be said that life is not easy, and I hope to make a contrast. The laughter of the audience is my greatest comfort, and it is my original intention to bring laughter to everyone. "
Create a multi-scene immersive game and decompress the variety "Hundred Rivers Can Funny Town"
Has created "this! The Simon Lu team of Street Dance focused their attention on the emotional pressure and predicament of the current society. In the program, the resident guests and happy amateurs jointly build a funny town, and jointly customize the "decompression scheme" for the "Yali" stars who are in a certain life anxiety or emo mood and come to the funny town to participate in the anti-Yali pear plan, and recommend various decompression tricks. Accompany the guests who come to visit and feel the decompression journey.
Talking about the choice of the theme of the program, Simon Lu, the general director of the program, said frankly: I always think that at least one function of variety shows is to give everyone some space to release pressure or emotions at some time. A hundred rivers can amuse the town is the Peach Blossom Garden in my mind, because it is an emotional relief for the fisherman to come out and return to his normal life after he enters the Peach Blossom Garden.
Social variety for the elderly "Hundred Rivers Old Friends"
"What should a variety show focusing on the socialization of the elderly do to look good?" "Hundred Rivers Old Friends" may give the answer through its brand-new perspective and expression. It not only set up intergenerational observers with multi-dimensional observation perspectives, but also explored the special settings for children to accompany their parents to socialize. It shows the understanding of Chinese intergenerational relations from many angles, and through the creation of warm social scenes, the present elderly people can put down their worries and devote themselves to a warm journey of getting to know each other again.
When talking about the idea of the topic selection of the program, Wang Zhiyi and Zhou Jun expressed their happiness at the opportunity to shoot the theme in their hearts: "This is a social pain point and a big social phenomenon. Old people, they need programs to watch. At the beginning, when we were creative about this program, the problem was that the programs of the elderly were difficult to be concerned by the commercial market, but fortunately, we were able to complete this idea when we met the Hundred Rivers Variety Season. "
Large-scale two-way intergenerational experimental observation music variety "Hundred Rivers Music Time and Space"
The combination of intergenerational collision and music has become the biggest highlight of Hundred Rivers Music Time and Space: after classical singers talk to new listeners, new generation singers talk to elders, singers hide their identities, chat and sing one-on-one with the next generation amateurs, and record the real reaction of the next generation amateurs after hearing the songs. In addition to the chemical collision of intergenerational music aesthetics, the program also defines mining high-quality golden songs that meet the aesthetics of two generations of listeners as one of its important tasks.
Director Wu Qunda pointed out the origin of the program with three "soul tortures": the first question, is there a kind of music that can travel through time and space? So this program is called "Hundred Rivers Music Time and Space"-100 kinds of music that travel through time and space. The second question is, is there an emotion that can connect generations? Then the third question is, is there anything that can give us constant strength and comfort in such a changing era?
Large-scale university group competition music variety "Hundred Rivers University Sound"
"You can hear the melody related to youth here." The Voice of Hundred Rivers Colleges and Universities focuses on college students, expresses it with the most youthful group images, and opens a new way to open the sound synthesizer.
The program breaks the "tutor+college" mode inherent in the conventional sound synthesis, focusing on the natural relationship between the younger generation of the school. Six seniors and sisters who are famous or well-known in the Chinese music scene return to their alma mater to find capable college students and lead their younger brothers and sisters to form a team to launch an inter-school hegemony.
Talking about the creative breakthrough of the program, Director Chen Gang said: "We hope to bring the students on campus their blood, enthusiasm, upward and positive faces to you, so that everyone feels that they are still alive. Please keep confidence in them."
Musical sitcom variety Rhapsody of a Hundred Rivers
Rhapsody of Hundred Rivers, which focuses on sitcoms, brings together famous domestic musicians, and is supplemented by variety talk shows to create a "comprehensive drama", brings a "fantasy experience" to everyone present. According to each musician’s vision of his own life, the program is tailored by a professional team of screenwriters and directors to create an exclusive ideal scene for the artists, so as to realize everyone’s "crazy life" and let each audience have an immersive "drama-chasing" experience.
At the film meeting, director Hu Ming explained the wonderful origin of this program: "When we plan the program, we will have some interesting discoveries. Everyone has an idea or imagination different from real life. Now we are facing many difficulties, but our thoughts are actually unable to be bound, and we can wander to achieve some other freedom. From my point of view, I actually want to make such an expression that is unrestrained and then very fantastic and interesting. "
Explorers of Variety Creation Create a brand-new variety mode and bid farewell to the era of "betting"
On August 9th, at the media viewing meeting of Hundred Rivers Variety Season, a special edition called "Informal Confessions: Youth Past of Variety" evoked many memories of China Variety by the media and guests present. At the same time, it also shows Tik Tok’s initial intention and determination to deepen the variety field. As Tik Tok’s annual plan, Hundred Rivers Variety Season has a very pioneering and bold innovation in both program form and content creation.
Talking about the original intention of the program, Song Binghua, head of Tik Tok Variety Show, said:
"The current variety content creators are divided into three dimensions: content creators, content managers, and content operators. People at the three levels have different perspectives on the whole industry. Among them, as a platform content manager, we should know how to create an environment conducive to the release of creativity by content creators, and look at the development of the whole industry from the perspective of content operators. And "Hundred Rivers Variety Season" is the product of the combination of these three dimensions.
At this critical time node about variety, the three creators need to have different thinking dimensions. Content, stars and venues are not the most important. If we make good use of the ability of platform content managers and protect the creativity and innovation of creators, it is the core value of the content industry.
When we put forward the demand of "truth, goodness and beauty, family fun", we need to find a method or model that both industry and capital agree with. And through this model, we have found a balance among capital, market and innovation. This methodology is not new. There is a pilot season or Test Screening overseas. However, it is the first time for such a large-scale, systematic and scientific experiment "Hundred Rivers Variety Season". "
Relying on the 600 million-day active users of Tik Tok platform, Hundred Rivers Variety Season will explore a brand-new variety mode with its in-depth insight into the variety creation business and users, and provide more new ideas for the creation of domestic variety show content in the future.
The traditional variety test in the market usually relies on making samples to evaluate whether the program has production value and communication value. The fixed viewing environment is far from the user’s viewing habits, and it is difficult for users to accurately predict the actual broadcast effect by subjective scoring.
"Hundred Rivers Variety Season" will collect the most authentic and reliable feedback data from users on the basis of sample production mode, relying on the natural inspection of Tik Tok traffic pool, and the data verification system based on bytes will avoid personal subjective judgment to the greatest extent and decipher the password for making explosive content.
When talking about his understanding of the explosion, Song Binghua, the head of Tik Tok Variety, made the following analysis:
"Explosion" is a variable in different periods and platforms, and there is no absolute value. On the whole, within half a year, one or two projects with the broadcast volume and sound volume in the whole network are at the top, which can be called explosions. We know that in the past few years, hundreds of programs may be born every six months, so explosions must be scarce.
For "Hundred Rivers", I think it is reasonable to have 0-2 explosions. However, the probability of zero occurrence is the largest. This can’t be helped, this is what statistics tell us.
However, compared with the previous Somebody decision-making method in which one person or a group of people made a decision on a project, the probability of explosion in Baichuan’s model must be higher.
"Hundred Rivers Variety Season" was produced by Tik Tok, jointly produced by Beijing Satellite TV, Henan Satellite TV and Jiangsu Satellite TV, with the exclusive title of Little Luban Children’s Milk Powder in Junlebao and co-sponsored by Nippon. The first variety of the program, Hundred Rivers Civilization, will be launched in Tik Tok at 12: 00 on Friday, August 12th. With the broadcast of the program, more fresh and interesting content will log on to Tik Tok platform at 12: 00 every Friday, and will be launched on Beijing Satellite TV, Henan Satellite TV, Jiangsu Satellite TV, Watermelon Video, Fresh Time TV, Today Headline, Tik Tok Volcano Edition, Tik Tok Extreme Edition and other major platforms.
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