On the afternoon of February 1, 2018, Youku held a very "unusual" press conference in Beijing. The press conference combined a lot of information: Chen Kexin, a well-known domestic cultural director, was invited to the scene and released a short story of Spring Festival reunion-"Three Minutes", which used iPhone X as the only shooting equipment. At the press conference, Chen Kexin also personally introduced three shooting techniques to tell users how to shoot short works with iPhone X.
Director Chen Kexin explained the story at the shooting scene.
The short story tells the story of an ordinary female train attendant who was busy on the railway line all the year round in Spring Festival travel rush. Even on New Year’s Eve, you can only use the moving story of a short three-minute meeting with your children on the platform when the train passes by your own train station. This scene is no stranger to Chinese, and even many people are deeply touched by it. Returning home for reunion in the Spring Festival is an eternal family inheritance of Chinese people. Spring Festival travel rush and going home are always scene words that appear at the same time, and each reunion fills the hearts of homecoming people with excitement, joy and warmth.
Most people are curious, why did Chen Kexin use iPhone X to shoot this short story? Why did you choose the theme of Spring Festival reunion?
It is reported that the theme of Spring Festival travel rush’s return to his hometown was chosen in this shoot because "every little person’s real experience has the power to shake people’s hearts. The combination of iPhone X and the great director has made ordinary users see a new way to record their lives with their mobile phones. Chen Kexin recorded the joy of an ordinary train attendant’s Spring Festival reunion with his always good storytelling technique. More young people with ideas can learn how to shoot with iPhone X together with professional masters like Chen Kexin, and express their joys and sorrows in life anytime and anywhere.
Short story fragment of "Three Minutes"
According to the data, the short story directed by Chen Kexin at the press conference is not the first one shot by a mobile phone. For example, American director Sean Baker’s "Orange", the whole film was completely shot with three iPhone. In addition, the 2013 Oscar for Best Documentary Award "Looking for Little Sugar Man" also used the iPhone to shoot the last 10% of the film during the filming process. After a lapse of six years, director Chen Kexin used iPhone X as shooting equipment to present a short but meaningful short story with China elements to users all over the world. We have reason to believe that the real scene of recording everyone’s life with a mobile phone has arrived.
When the shooting equipment is changed from a bulky camera to a mobile phone that never leaves, and the mobile phone can contribute satisfactory results, more creativity and more wonderful moments can be recorded more conveniently, and editing and sharing can be completed with the help of the mobile APP. Perhaps in the future, directing is not just a profession, but a more popular hobby. Perhaps "everyone is a great director" will become the future development direction, and it is unknown that there will be several outstanding talented young directors.
In terms of shooting technology, iPhone has obvious advantages. Compared with previous generations of iPhones, the most eye-catching feature of iPhone X in shooting is undoubtedly that it supports video shooting at 60 frames at 4K resolution. The playback effect of the definition above 4K on the mobile phone has almost exceeded the limit of human eye recognition, and the speed of 60 frames ensures the fluency of the picture. This data has far exceeded the current home-use cameras, and it is hard to imagine that people will continue to use stupid and heavy cameras instead of the lighter, more efficient and professional iPhone X to record the bits and pieces of their lives.
In the process of shooting with iPhone X, Chen Kexin expressed great satisfaction with the quality of video shooting. He said that compared with the bulky big camera, the flexibility of the mobile phone made him try more unique and different shooting angles, such as the use of some lenses in the end; In addition, the compactness of the mobile phone makes it impossible for people to feel disturbed even if the camera is held very close to the person being photographed to capture the real situation inside. This recognition from world-class professional directors is undoubtedly the most powerful affirmation of the shooting level of iPhone X.
In addition, the special effects of the iPhone X, such as portrait lighting, time-lapse photography and slow motion, also reduce the post-production cost of shooting and lower the technical threshold. This can be said to be a great boon for more ordinary users. Even without professional knowledge and technology, iPhone X can be used to shoot videos with "movie texture". After the release of short works, perhaps after the user’s recognition of the functionality of iPhone X goes further, iPhone X will also usher in a new sales boom.
It is reported that this short work "Three Minutes" directed by Chen Kexin and shot entirely by iPhone X has premiered in Youku. Click this link to watch the full video: http://v.youku.com/v_show/id_XMzM3MTIzMTM0OA==.html.
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