It is not far from the official appearance of Xiaomi Automobile.
Recently, a number of media visited Beijing Yizhuang Xiaomi Automobile Factory and found that it has started, and mass production is on the line.
According to the interface news, an insider close to Xiaomi Automobile revealed that Xiaomi Automobile is now in the trial production stage, and this work has been carried out for less than one month. At present, Xiaomi produces about 50 prototype cars every week, and there are few workers at night. The above-mentioned insiders said, "Xiaomi Auto is expected to get the approval from the Ministry of Industry and Information Technology in the last two months, and it will be approved before the end of the year at the latest, and then mass production can begin."
At present, the Yizhuang factory of Xiaomi Automobile is recruiting workshop workers on a large scale, with a recruitment scale of about 100 people, with an average salary of 6,000 to 7,000 yuan, and the working hours are 8 hours a day, with weekends off and ready to join.
According to the Securities Times, foreign media reported recently that Xiaomi Company has been approved by relevant departments in China to produce electric vehicles. This means that this smartphone manufacturer is further away from the goal of mass production of cars next year. Xiaomi has not yet made a public response to this news.
According to the interface news, the reporter asked a person close to the National Development and Reform Commission for verification, who did not deny the rumor that Xiaomi Automobile was approved.
Does this mean that Lei Jun’s dream of building a car is not far from realization?
Have you obtained the qualification to build a car?
Xiaomi automobile has been acting frequently recently.
For enterprises that want to build cars across borders, the qualification of building cars is a threshold that must be crossed.
According to the Securities Times, there have been rumors in the market that Xiaomi will undertake the qualification of Beijing Baowo Automobile Co., Ltd. (hereinafter referred to as "Baowo Automobile"). However, in June this year, the Ministry of Industry and Information Technology issued the "Road Motor Vehicle Manufacturers and Products (No.371st Batch)", in which Baowo Automobile appeared in the "Revocation of Enterprises and Products" section. Baowo Automobile applied for cancellation of the automobile production qualification of passenger cars by itself. This means that Xiaomi’s car-making qualification may be difficult to solve in the form of "borrowing chickens to lay eggs".
However, according to foreign media reports, the National Development and Reform Commission (NDRC), which is responsible for supervising the new investment and production capacity of China’s automobile industry, approved the Beijing-based Xiaomi Company to produce electric vehicles earlier this month, and Xiaomi will become the fourth joint venture approved by the NDRC since the end of 2017.
Zhang Xiaorong, president of the Institute of Deep Science and Technology, said in an interview that according to the current laws and regulations, domestic new energy automobile manufacturers must obtain two qualifications before they can produce and sell: First, the NDRC has put on record the production projects of automobile investment enterprises, and new energy automobile enterprises need to prove their own financing ability, research and development ability, production capacity, quality assurance and other strengths, which have been recognized by the NDRC. After obtaining this qualification, enterprises need to build factories within 2 years and sell vehicles within 3 years; Second, it is the qualification of automobile production enterprises in charge of the Ministry of Industry and Information Technology, and automobile enterprises need to meet the Regulations on the Administration of New Energy Automobile Production Enterprises and Products Access.
Previously, the "double qualification" of new energy vehicles was extremely difficult to obtain. This is one of the reasons why Weilai, Tucki and other new car-making forces choose OEM, and it is also the most important reason why Bojun Automobile bought faw xiali and Baiteng Automobile bought FAW Huali. If it is really recognized by the National Development and Reform Commission, it means that Xiaomi has got half a "car-making ticket". However, Xiaomi did not publicly reply to this.
According to the interface news, the reporter asked a person close to the National Development and Reform Commission for verification, who did not deny the rumor that Xiaomi Automobile was approved.
Although the problem of "getting the qualification to build a car" is not clear, the news about Xiaomi Automobile has appeared frequently recently.
According to public information, Xiaomi Automobile Technology Co., Ltd. recently registered the domain name of "xiaomiev" (EV is pure electric vehicle). The company was established in November 2021, and its legal representative is Lei Jun with a registered capital of RMB 1 billion. Its business scope includes technology development, vehicle manufacturing of new energy vehicles, technology research and development of vehicles and parts, road motor vehicle production, etc. Xiaomi Technology Co., Ltd. is wholly-owned by Xiaomi Technology Co., Ltd.
In addition, Xiaomi is also increasing its holdings in Shanghai Tongyu Automobile Technology Co., Ltd. (hereinafter referred to as "Tongyu Automobile"), a supplier of automotive intelligent chassis systems. According to public information, Tongyu Automobile has recently undergone industrial and commercial changes, and shareholders have added Xiaomi’s Beijing Xiaomi Zhizao Equity Investment Fund Partnership (Limited Partnership). The registered capital of the company has increased from about 34.9939 million RMB to about 39.4634 million RMB, an increase of about 12.77%.
Recently, some netizens came across four disguised Xiaomi cars flying on the Urumqi-Changji urban expressway. On August 19th, Lei Jun also appeared in Xinjiang, and released a Weibo of "Testing # Xiaomi mixfold3# Leica Optics, Four Shots and Five Focuses". Some careful netizens noticed that the banner words pulled up in the photo were suspected of "fighting for Xiaomi car".
2.5 billion yuan has been invested in the first half of the year.
The target of mass production in the first half of next year remains unchanged.
"I am willing to put all my reputation in my life and go into battle again to fight for Xiaomi Automobile!" At the end of March 2022, Lei Jun, chairman of Xiaomi Group, announced that Xiaomi had officially entered the field of smart electric vehicles and would invest 10 billion US dollars in the next 10 years. Lei Jun believes that smart electric vehicles will be the broadest development track in the next 10 years.
Xiaomi’s financial report shows that in 2022, Xiaomi invested 3.1 billion yuan in new businesses such as smart electric vehicles. In the first quarter of 2023, the cost of innovative business such as Xiaomi Smart Electric Vehicle was 1.1 billion yuan. In the second quarter financial report released by Xiaomi Group a few days ago, innovative businesses such as Xiaomi Smart Electric Vehicle invested 1.4 billion yuan in the quarter.
Lu Weibing, president of Xiaomi Group, said at the performance exchange meeting that the actual investment of Xiaomi Automobile is even greater. Xiaomi’s initial entry into the car is based on the strategic goal of entering the top five electric vehicle brands in the world in the future. Not only did I do full-stack self-research, but I also built my own automobile factory, so the capital investment was higher than the disclosed figures.
In addition, he also revealed that Xiaomi Automobile has just finished the summer test, and the progress is very smooth. The goal of mass production of Xiaomi Automobile in the first half of 2024 has not changed. "At present, (building a car) is very smooth, and it should be beyond our original expectations and plans."
"The automobile industry has entered the knockout stage"
Since the beginning of this year, China’s automobile production and sales have grown steadily year on year. According to the data of China Automobile Association, from January to July this year, China’s automobile sales reached 15.626 million, a year-on-year increase of 7.9%, accounting for about 31% of the global automobile market. Among them, the cumulative sales of new energy vehicles was 4.526 million, up 41.7% year-on-year, and the market penetration rate reached 29%.
"The new energy vehicle market still maintains a high growth trend, but the vast majority of new energy vehicle companies are facing the embarrassing situation of’ increasing income without increasing profits’, and the elimination of the automobile industry is accelerating." Lei Ping, member of the Standing Committee of the Party Committee and Deputy General Manager of China FAW Group Co., Ltd., said recently that with the entrance and layout of many new car-making forces, the track of new energy vehicles began to be fiercely scuffled with each other, and the winners no longer won, but the latecomers caught up, the advantages of the front runners became more and more obvious, the industry concentration increased rapidly, the polarization increased day by day, and the performance of the automobile market entered a turbulent adjustment period.
At present, many auto executives believe that the new energy auto industry will usher in the knockout stage.
Previously, Wang Chuanfu, chairman of BYD, once stressed that the automobile industry has entered the knockout stage, and there will be no prosperity without competition, and only competition can survive the fittest. He said that enterprises must first have core technology to win, and the transformation of new energy vehicles is a technological revolution. Only enterprises with core technology can survive. If they are simply assembled, the probability of survival is very small. Secondly, to have a good strategic direction, the industry opportunity window is only 3-5 years, and the choice of vehicle types and technical routes is very important. In addition, to have a quick decision-making mechanism, automobile enterprises are often bulky and have a long decision-making mechanism, but the new energy automobile market is like a battlefield. In the later stage of the revolution, some automobile enterprises will collapse, so quick decision-making is needed.
Li Xiang, chairman of LI, said that only five car companies can survive after the three-year elimination of smart electric vehicles.
He Xiaopeng, chairman of Xpeng Motors, believes that in the next decade, the market will have a "32-in-8" knockout, and only a few mainstream brands can survive, and the scale of 3 million to 5 million vehicles is the threshold for promotion.
Yu Chengdong, CEO of BU, Huawei’s smart car solution, said that in 2030, the proportion of new car sales will be close to 100%. At the same time, there will be fewer and fewer auto companies under the competition, and perhaps the number of major players in China market will be less than five. In this context, the new energy automobile industry may be "rolled up" to a higher degree.
Original title: Xiaomi car is coming? It has been in trial production for nearly a month, producing about 50 prototype cars every week, and is still recruiting on a large scale. The monthly salary is …
关于作者