Original Xiao yin yin ke aesthetics
In the campus era, the highest praise for women’s beauty is the "school flower".
Before Chen Douling officially stepped into the entertainment circle, the most famous title was "Campus Flower of China Southern Airlines".
Before ZhangZetian became a rich wife again, the most famous name was "Sister of Milk Tea".
In those years, the campus beauty was the hottest existence of the Internet.
But after 10 years, the word "school flower" gradually disappeared.
"School girls", what happened?
Campus beauty, bursting into red and disappearing?
Let me ask you a question. Who is the beauty queen of your school?
I believe that 95% of people can’t answer it.
Although everyone doesn’t care about the school flower now, no one has time to vote online.
But in the era of forums and post bars ten years ago, the beauty of the school was a man of the hour.
At that time, students from major universities recommended campus flowers and school grass in the forum, and the phenomenal selection prompted many universities to attract students with campus flowers and gimmicks.
"The Goddess of Shandong University takes beautiful photos", "The Goddess is waiting for you at Wuda University" and "Going to Tsinghua becomes white and beautiful".
Nortel 07 School Flower Jing Tian & 02 School Flower Liu Yifei
As a symbol of youth, the "campus beauty" touched people’s hearts. Coupled with the blessing of the school behind it, these people soon became the first generation of online celebrity.
For example, Chen Douling, the campus flower of China Southern Airlines, and Huang Cancan, the campus flower of Wuhan University.
Chen Douling’s budding is precisely because she defeated ZhangZetian to win the championship in the "facejoking School Flower Selection Competition".
At that time, ZhangZetian had a reputation as a "sister of milk tea", and everyone was curious about who was really pressing the sister of milk tea.
Chen Douling has thus entered the public eye.
The following year, she was selected by Rao Xueman and Alec Su to play the heroine of Left Ear.
Huang Cancan quickly became popular with a group of photo photos.
As a result, she was selected by netizens as the flower of Wuda University and became the "cherry goddess" in the hearts of a generation of netizens.
With the attention, I successively went on variety shows such as "Everyday" and "Running Man".
At that time, the major variety shows also liked to do the theme of school flowers.
"Everyday Up" has a special session on campus, and "One Stop to the End" has directly organized a special session for school flowers and school grass.
But now, no one pays attention to the identity of "school flower", and they are no longer the sought-after trend.
Why did the school flower appear and disappear?
At one time, the campus beauty was the highest praise for girls in the campus era.
Variety shows should be invited, and the crew should also choose people from them when they start. Even many stars debut under the title of "School Flower in Chinese Opera" and "School Grass in Chinese Opera".
But now, you rarely see such a title, and you rarely see the beauty queen who is out of the circle.
Why did the school flower disappear?
This has to start from the background of their rise.
The appearance of campus beauty was inseparable from the backward media at that time.
At that time, it was still the PC era, and the only channels for everyone to know about the school information were post bars and forums. For students who lacked other entertainment activities, beauty contests were one of the few things that could arouse their interest.
And it also coincided with the outbreak of online drama.
The mass production of online dramas has increased the demand of actors, so the selection of school flowers has become a channel for choosing actors.
At that time, the online drama was not such a big production as it is now, and it simply could not enter the mainstream audience’s field of vision.
In that era of big IP, it was difficult for popular traffic to get in touch with such a pure online drama that was not broadcast on TV, and the platform could not afford to invite traffic. Selecting new people naturally became the most cost-effective choice.
But success is also elected, and defeat is also elected.
With the development of entertainment media, it is difficult for elected school flowers to attract attention.
Especially after the idol draft appeared, this wave of higher returns completely diverted people’s attention and replaced the elected school flower.
In the idol draft, the audience was re-empowered to "customize" idol groups as "national producers".
Power is much higher than when the election is the most beautiful face.
Moreover, due to the crazy throwing of rice circles, people also have an aversion to this kind of ballot list.
Over time, the selection of school flowers has completely lost the trust of the public.
The school flower selection contest is weak, and the "school flower" has also withdrawn from the popular discourse system.
The more important reason for the "disappearance" of school flowers is that the rise of female consciousness has also made the controversy of school flowers more and more serious.
Campus beauty is limited to pure girls, and many people think that this selection is rigid in aesthetics and materialized in girls.
In 2011, an activity called "China Campus Flower Competition" was boycotted by girls during the publicity of Peking University. The boycotters held cards to protest against "boycotting campus flowers and refusing to make vases".
Even the word "campus beauty" is completely "inflationary".
After years of baptism by the Internet, the "campus flower" has become synonymous with "beauty".
As long as they look good, they can be crowned as "the most beautiful" and "the school flower".
If you talk too much, it will naturally be difficult to convince people.
Where’s the disappearing school flower?
Unconsciously, the "school flowers" disappeared. Where did they go? What is replacing the school flower?
Many school flowers of that year went to the entertainment circle.
For example, Huang Cancan appeared in a supporting role, with Peter Ho and Eileen as partners.
After that, she also played the first girl in the movie Summer of Bubbles.
But the heat comes and goes like a gust of wind, and after the fame is exhausted, it can only return to the edge.
Now I can only play some unknown online dramas, or play soy sauce in TV dramas without splash.
Left Chen Douling, right Huang Cancan
Peng Gaochang, the flower of Peking University, was a "other people’s child" with excellent grades before becoming an actress.
Later, he resigned as an actor, either playing a dirty online drama or being a green leaf in a TV series.
So far, the most famous role is Li Wei, a supporting role in The Female Psychologist.
The latest news is that after 13 years of drifting in the north, I went back to my hometown to get married.
Among the actors, Chen Douling is the best.
Open the resume of her works, which are basically explosive dramas.
Although she has been criticized for being dull-eyed and dull-looking, "Long Moonlight" made her a hit.
There is also a school beauty, and finally became a blogger.
Yuan Jiayi, the flower of Peking University, once claimed to be as famous as milk tea.
Although the self-portraits of Jiugongge are still updated frequently, the number of interactions may not be as good as that of some newly famous online celebrity.
In the middle is Yuan Jiayi.
Wang Weilin, another flower of Wu Da University, claims to be a quarter of Dutch descent. After a round of entertainment without splash, she opened a Taobao women’s clothing store like many online celebrity.
Of course, more school girls are continuing their amateur lives.
Tongji school flower Wang Youqing, Fudan twin school flower Sun Yumeng and Lara Sun.
Now they are researchers and CCTV reporters respectively.
Sun Yumeng and Lara Sun
Wang Youqing still often appears as a "facade" in Tongji official activities.
At first, the school flower was for students’ self-entertainment, but later it became a label and marketing tool.
This will cause aesthetic singleness and anxiety.
Because the public’s perception of beauty is fixed and biased towards the male perspective-
Beautiful appearance, pure and harmless, full of protective desire.
The popularity of "school flower" is the period when girls succumb to such social standards.
After Huang Cancan became popular, he also focused on pure people.
But looking back at the rapid development of her economy in the past three years, more and more aesthetics began to appear, and more and more works depicting women’s plight began to appear.
From this point of view, the disappearance of school beauty is caused by social sentiment and feminism at present.
Although such progress does not mean subversion of women’s aesthetics-the beautiful makeup, white and thin appearance and fluffy long hair of female stars are still important standards for maintaining their image and popularity.
But at least, we no longer need to dream with the "school flower".
Author: shufeng
Editor: Ruolin
Original title: "The school flower that once dominated the screen disappeared overnight? 》
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