上海花千坊,爱上海同城交友,上海后花园论坛 – 第 39 页

What are the ＂Desperate Saburo＂ in the entertainment circle？ Alina Zhang sleeps three hours a day and Meng Mei Qi sleeps 30 minutes.

It is said that the competition in the entertainment circle is very stressful. Whether it is given by yourself or public opinion from outside, as long as it is an "insider", it will face a lot of pressure. Under this pressure, in order to better meet the expectations of fans and audiences and their own standards and requirements, many actors and artists are called "Desperate Saburo" in the entertainment circle, and "No madness, no survival" is the highest evaluation for them.

Then let’s take a look at which "Desperate Saburo" are selected!

Alina Zhang, who boarded the hot search many times before because he "apologized", relied on the flag of "only sleeping for three hours" this time. In an interview video, Alina Zhang talked about her cross-border experience from the front to the back. She said that her mobile phone was always online 24 hours a day, and when a colleague sent her a WeChat at 3 am, she would reply at 4 am.

As for Alina Zhang’s sleeping time, she also broke the news herself in a variety show, saying that when she participated in "Braving the Wind and Waves", all her sisters were afraid to live in the same room with her, for fear of being awakened by her. She also quipped that when Eva Huang called to change rooms at night, she heard it. Why did she hear it? It was because it was three o’clock in the morning and Zhang Menggang got up.

Although it is a joke, it is also the true state of Alina Zhang at work. Only Alina Zhang and He Jiong slept for three hours.

Talking about the topic that "monsters" in the workplace don’t sleep in the program, He Jiong mentioned that "three hours’ sleep time is enough for himself". In fact, He Jiong didn’t mean that it was enough for him to sleep only three hours a day. Later, he also explained that in his concept, it was enough to fall asleep, whether it was three hours or four hours, as long as he fell asleep, he played a role in rest and relaxation.

Some netizens have sorted out He Jiong’s itinerary in October this year. Almost all the programs are recorded from the beginning of the month to the end of the month. It is no wonder that He Jiong is always called "He Laoshi". With such a large workload and excellent hosting strength and experience, He Laoshi deserves it.

Meng Mei Qi, as a "teacher elder sister" of trainees, told them about her own experience, saying that when she participated in the competition, she only slept for 30 minutes for two months out of three months.

Before Alina Zhang and He Jiong only slept for three hours, it was already exaggerated, and 30 minutes was too much. No wonder some netizens voiced doubts. However, artists should pay attention to their work and rest, and don’t overwork, otherwise their health will be too much one day.

Whether it is a newcomer or a senior, there will always be a rush in this fast-paced circle. In "Great Sister", Tamia Liu, an actor, said that he lived by willpower. No one is superhuman, but when you have the will, you can go forward bravely. From marriage and family management to personal will growth, from actor to cross-border anchor. Tamia Liu has been fighting a prepared battle.

There is a scene in the program that is the live content of Tamia Liu on the day after the live broadcast. At that time, it was already three o’clock in the morning, and many staff members couldn’t stay up. Tamia Liu also teased himself that he was the one who put all the staff down.

Recently, LAY has appeared in many variety shows, such as I am a singer, an idol trainee, the name of a teenager, This is Street Dance, and the latest Dance Storm.

Singing, composing and dancing, he is updating his own universe, with new albums, new singles, setting up an entertainment company and convening trainees. LAY’s plan is very full. Before attending the program, he said that he had almost no spare time, even if he didn’t have a schedule, he wouldn’t let himself rest. He would use his spare time to compose and practice dancing, and he would also see him arranging music with a computer at the airport.

Jackson Wang is also such a "Desperate Saburo" idol artist. I have participated in many variety shows in China for more than five months, opened a pop-up shop and released new songs. I also have to take into account the arrangement and development of Korean companies, and China and South Korea run at both ends. Give yourself a relaxing holiday, and he will even feel panic and anxiety. Only by enriching yourself will you feel that you have not been surpassed and eliminated.

The entertainment circle has been updated very quickly. If you want to have a more sense of existence in the hearts of the audience, almost everyone is desperate. Love to drive action, they use their professionalism and professional attitude to present better works to the audience. Under the premise of not hurting their health, Saburo deserves everyone’s praise and appreciation. Text/fruit burning

Directly hit the Bangkok Auto Show： Japanese oil trucks are expensive and cheap, and China’s new energy is eyeing.

The export of new energy vehicles in China became the new trend of domestic car companies last year, and the second exporter was Thailand, which just opened the visa-free system.

Although Japanese brands have occupied the Southeast Asian market since the 1960s, last year, among the top 10 brands in Thailand, they have squeezed into three China car companies. Among them, the biggest contributor is Thailand’s 3030 plan-to increase the penetration rate of new energy to 30% in 2030.

In order to better understand the bridgehead of Southeast Asian auto market, Jiashi School also went deep into the 2024 Bangkok International Auto Show, where not only eight China auto companies occupied half of the exhibition hall, but also traditional Japanese, American and German luxury brands guarded the gate.

Through the on-the-spot visit of the driving school, maybe we will see the Thai auto market that has gradually changed.

Volvo EX30

At the 2024 Bangkok Auto Show, it brought small pure electricity: EX30.

The exhibition cars should all come from Geely’s Zhangjiakou factory. At present, there are two versions of single motor 540km and double motor 520km. The lowest price is 1.59 million baht, which is 315,000 yuan. I believe that the domestic sales price must be at least 30% off first.

From the look and feel, EX30 is about the same size as the X of the same SEA architecture, and the design is a little baby version of EX90, and many details have been passed down to the essence. The interior is more concise, the traditional instrument panel has been removed, and the car provided by Yikatong uses 8155 chips, which should be very lethal in overseas markets. However, in terms of space, the 2650mm wheelbase has not been well played, and the back row is relatively tight for adults.

On the whole, it’s still a refined model, and the concept of environmental protection in the use of materials has also been maintained. Friends who are interested in it can also see its China debut at the auto show.

Nezha V-Ⅱ made in Thailand.

At the 2024 Bangkok Auto Show, the-II produced by the Thai factory was released. In fact, it is the mid-term change of Nezha V, which is called AYA in China, and the price has just been reduced by 8,000 yuan.

Judging from the actual vehicle on the spot, the Nezha V-Ⅱ made in Thailand has the same level as the domestic version, with cheap texture, basic functions of intelligent cockpit and intelligent driving, and a little narrow space. However, for Southeast Asian users, as long as the price is appropriate, it should be able to meet most of the demand for electric vehicles.

From the actual record, last year, Nezha was the 10th largest car company in Thailand, with 1.3w units sold. This year, it should be able to take advantage of the domestic trend of Nezha V-II and Thailand’s new energy subsidy policy. However, at the scene, we also saw the live broadcast personnel from Nezha, bringing "Bangkok Auto Show Synchronization Subsidy" to China users. It seems that saving the country by curve cannot fill the shortcomings, and the huge domestic market is the foundation for Nezha’s revival, so wait and see if it is a lifesaver.

Vinfast WILD concept car

Can Nhat Vuong Pham, the richest man in Vietnam, hold on to his dream of building a car longer than Boss Xu? At the 2024 Bangkok Auto Show, which opened today, Jiashi School saw the brand new concept of pickup truck WILD.

Its size is slightly shorter than that of a gun, and its width is close to 2 meters. It is already a big man in the pickup truck market in Southeast Asia. It is said that the Australian design studio Gomitiv spent 8,000 hours polishing the overall shape, and it is also more avant-garde than the mainstream pickup truck. I don’t know how many doors, electronic rearview mirrors and air suspensions can be retained after mass production, and the rear space of the WILD concept car is really a bit stretched.

Although the power form has not been announced, and there is no obvious refueling or charging position on the car body, Vinfast will probably turn it into an electric pickup truck, which also makes WILD’s battery life challenging-however, let’s wait until that day. After all, last year, Vietnamese brands sold 50,000 units, but actually only sold more than 10,000 units, of which 7,100 units were purchased by their own car rental companies, which made me feel a little bad when I saw seven models on the scene at the same time.

Toyota hilux Champ

My favorite car at 2024 Bangkok Auto Show is Champ, hilux.

This is a very pure tool car, which basically restored the IMV0 concept car at the Tokyo Motor Show last year and catered to the retro trend. Although this pickup truck is extremely simple in terms of material texture and configuration level, airbags, tachometers and ABS are optional, and the starting price of 459,000 baht is lower than that of many small cars, but it meets the needs of working people. It is not only changeable and can be installed, but also has many possibilities for personalized customization. For example, I saw its version on the booth.

Hilux Champ at Bangkok Auto Show has long axis and standard axis versions, which are currently produced in Samrong factory in Thailand and mainly sold in Southeast Asian market. As a commercial pickup truck, its possibility of entering the China market is almost zero, but such an entry-level pickup truck, which can support the family and has the ability of customization, may be imitated by any car company.

Nissan Almera

At the 2024 Bangkok Auto Show, there were no new cars. Except for the e-Power of Xinhe Kicks, I spent more time watching the Nissan Almera-or the Southeast Asian version of Sunshine, which is more familiar to everyone.

From the design point of view, Almera has used Nissan’s latest family language, including the texture of the interior is not too cheap, except that the fabric seat feels a bit stiff. In space, Almera is also close to the level, and it is no problem for two normal adults to be in the back row. However, Nissan only provides a combination of a 1.0T three-cylinder engine and a CVT gearbox. I wonder if Southeast Asian consumers are psychologically clean about this matter.

As a scooter equivalent to RMB 110,000-140,000, Nissan Almera has a high enough popularity in the local market, but if it is imported to replace the classics, I think it is meaningless. Joint venture brands have been eaten clean by independent car companies in this market. How to find the value in the middle and high-end field is a more important task.

Kia EV9

At the 2024 Bangkok Auto Show, Jiashi School saw the flagship pure electricity: EV9, which just landed in the Southeast Asian market. This model also won the title of car of the year in North America and Britain last year, and was also among the top three cars of the year in the world together with Volvo EX30 at the Geneva Motor Show, which is widely recognized in the industry.

From the actual experience, the EV9 doesn’t have much pursuit of being different, the design language is as straight as the EV5, and the sense of science and technology in the car is not as good as that of the new domestic forces. The screen is not only spliced, but also has no curved shape, but it will be more acceptable to traditional car users.

Moreover, the ergonomics is really excellent, the seat comfort is good, the detailed materials are in place, and the comfortable configuration of the top model is still rich. The space in the third row of the six-seat model is similar, but weaker.

As the peak of pure electricity in South Korea, KIA EV9 battery with the maximum 99.8 degree can run out of WLTC battery life of 540km, and the 800V platform also has the maximum charging power of 350kW. The dual-motor boost version outputs 700Nm torque and 5.3 seconds of acceleration, which is also excellent in China market. Only in the case of the decline of Korean brands, EV9 really has no premium ability. If it can live as steadily as EV5, there is still room for survival if it is introduced into the domestic sales range of 300,000.

Corolla Cross

It is expected that the mid-term change of Cross made in China in the third quarter of this year will also bring the Southeast Asian version at the 2024 Bangkok Auto Show.

This time, the upgrade of Toyota models focuses on the front face, and the borderless grid modeling has been used in some products. In addition, the headlights of Corolla Cross are also connected with the middle grid with belts, and the front bumper is provided with ventilation slots, and the details of "running water turn signal" may be added.

In terms of other styling, except for the new style of 18-inch wheels, the taillight light source has been changed, and the Corolla Cross, which was redesigned in the middle period, has not been adjusted more.

The central control panel of Corolla Cross is slightly increased to 10.1 inches, and the dashboard has a large-area LCD display. However, Toyota still uses the 1.8L fuel version and hybrid power. Although it has been fine-tuned, it has not been upgraded to the latest version of the 2.0L engine and dual-engine hybrid like the domestic Corolla Cross.

The Corolla Cross sold in Thailand started at 999,000 baht, which is ridiculously expensive for the domestic market. According to the previous situation, this set of design will be transmitted to the high probability, and the details will not be determined until the second half of the year.

Honda City hatchback hybrid version

Although it has gone far away from us, its spirit remains in Southeast Asia: at the booth of the 2024 Bangkok Auto Show, you can see the new City Hatchback that debuted.

It is said that it is a new model. In fact, Hatchback, like the sedan version, is closer to the annual change, and the design change is difficult to be detected. In addition to the blackened front and rear light sets and 16-inch wheels, the RS version I shot has a more sporty shape on the front and rear bumpers, and the plastic mesh grille is also somewhat different from the old one.

As a high-end model of City Hatchback, the car will be upgraded with a 7-inch LCD screen and an instrument panel with an hour pointer. The 8-inch central control screen supports CarPlay, and the low-end one is only a host that can connect to Bluetooth. In addition, Honda’s entire system comes standard with Honda Sensing driver assistance function, and the powertrain is also outside the 1.0T three-cylinder, adding a 1.5L HEV version. 109hp horsepower and 253Nm torque are abundant for this small car, and the official average fuel consumption per 100 kilometers is only 3.6L.

With a starting point of 599,000 and a top allocation of 749,000 baht, Honda can completely replace Jazz with City Hacthback-in fact, I was at the Honda booth and didn’t see the familiar Fit.

（END）

Xiaomi car is coming？ It has been in trial production for nearly a month, and about 50 prototype cars are produced every week. Large-scale recruitment is made to prepare for mass production.

It is not far from the official appearance of Xiaomi Automobile.

Recently, a number of media visited Beijing Yizhuang Xiaomi Automobile Factory and found that it has started, and mass production is on the line.

According to the interface news, an insider close to Xiaomi Automobile revealed that Xiaomi Automobile is now in the trial production stage, and this work has been carried out for less than one month. At present, Xiaomi produces about 50 prototype cars every week, and there are few workers at night. The above-mentioned insiders said, "Xiaomi Auto is expected to get the approval from the Ministry of Industry and Information Technology in the last two months, and it will be approved before the end of the year at the latest, and then mass production can begin."

At present, the Yizhuang factory of Xiaomi Automobile is recruiting workshop workers on a large scale, with a recruitment scale of about 100 people, with an average salary of 6,000 to 7,000 yuan, and the working hours are 8 hours a day, with weekends off and ready to join.

According to the Securities Times, foreign media reported recently that Xiaomi Company has been approved by relevant departments in China to produce electric vehicles. This means that this smartphone manufacturer is further away from the goal of mass production of cars next year. Xiaomi has not yet made a public response to this news.

According to the interface news, the reporter asked a person close to the National Development and Reform Commission for verification, who did not deny the rumor that Xiaomi Automobile was approved.

Does this mean that Lei Jun’s dream of building a car is not far from realization?

Have you obtained the qualification to build a car?

Xiaomi automobile has been acting frequently recently.

For enterprises that want to build cars across borders, the qualification of building cars is a threshold that must be crossed.

According to the Securities Times, there have been rumors in the market that Xiaomi will undertake the qualification of Beijing Baowo Automobile Co., Ltd. (hereinafter referred to as "Baowo Automobile"). However, in June this year, the Ministry of Industry and Information Technology issued the "Road Motor Vehicle Manufacturers and Products (No.371st Batch)", in which Baowo Automobile appeared in the "Revocation of Enterprises and Products" section. Baowo Automobile applied for cancellation of the automobile production qualification of passenger cars by itself. This means that Xiaomi’s car-making qualification may be difficult to solve in the form of "borrowing chickens to lay eggs".

However, according to foreign media reports, the National Development and Reform Commission (NDRC), which is responsible for supervising the new investment and production capacity of China’s automobile industry, approved the Beijing-based Xiaomi Company to produce electric vehicles earlier this month, and Xiaomi will become the fourth joint venture approved by the NDRC since the end of 2017.

Zhang Xiaorong, president of the Institute of Deep Science and Technology, said in an interview that according to the current laws and regulations, domestic new energy automobile manufacturers must obtain two qualifications before they can produce and sell: First, the NDRC has put on record the production projects of automobile investment enterprises, and new energy automobile enterprises need to prove their own financing ability, research and development ability, production capacity, quality assurance and other strengths, which have been recognized by the NDRC. After obtaining this qualification, enterprises need to build factories within 2 years and sell vehicles within 3 years; Second, it is the qualification of automobile production enterprises in charge of the Ministry of Industry and Information Technology, and automobile enterprises need to meet the Regulations on the Administration of New Energy Automobile Production Enterprises and Products Access.

Previously, the "double qualification" of new energy vehicles was extremely difficult to obtain. This is one of the reasons why Weilai, Tucki and other new car-making forces choose OEM, and it is also the most important reason why Bojun Automobile bought faw xiali and Baiteng Automobile bought FAW Huali. If it is really recognized by the National Development and Reform Commission, it means that Xiaomi has got half a "car-making ticket". However, Xiaomi did not publicly reply to this.

According to the interface news, the reporter asked a person close to the National Development and Reform Commission for verification, who did not deny the rumor that Xiaomi Automobile was approved.

Although the problem of "getting the qualification to build a car" is not clear, the news about Xiaomi Automobile has appeared frequently recently.

According to public information, Xiaomi Automobile Technology Co., Ltd. recently registered the domain name of "xiaomiev" (EV is pure electric vehicle). The company was established in November 2021, and its legal representative is Lei Jun with a registered capital of RMB 1 billion. Its business scope includes technology development, vehicle manufacturing of new energy vehicles, technology research and development of vehicles and parts, road motor vehicle production, etc. Xiaomi Technology Co., Ltd. is wholly-owned by Xiaomi Technology Co., Ltd.

In addition, Xiaomi is also increasing its holdings in Shanghai Tongyu Automobile Technology Co., Ltd. (hereinafter referred to as "Tongyu Automobile"), a supplier of automotive intelligent chassis systems. According to public information, Tongyu Automobile has recently undergone industrial and commercial changes, and shareholders have added Xiaomi’s Beijing Xiaomi Zhizao Equity Investment Fund Partnership (Limited Partnership). The registered capital of the company has increased from about 34.9939 million RMB to about 39.4634 million RMB, an increase of about 12.77%.

Recently, some netizens came across four disguised Xiaomi cars flying on the Urumqi-Changji urban expressway. On August 19th, Lei Jun also appeared in Xinjiang, and released a Weibo of "Testing # Xiaomi mixfold3# Leica Optics, Four Shots and Five Focuses". Some careful netizens noticed that the banner words pulled up in the photo were suspected of "fighting for Xiaomi car".

2.5 billion yuan has been invested in the first half of the year.

The target of mass production in the first half of next year remains unchanged.

"I am willing to put all my reputation in my life and go into battle again to fight for Xiaomi Automobile!" At the end of March 2022, Lei Jun, chairman of Xiaomi Group, announced that Xiaomi had officially entered the field of smart electric vehicles and would invest 10 billion US dollars in the next 10 years. Lei Jun believes that smart electric vehicles will be the broadest development track in the next 10 years.

Xiaomi’s financial report shows that in 2022, Xiaomi invested 3.1 billion yuan in new businesses such as smart electric vehicles. In the first quarter of 2023, the cost of innovative business such as Xiaomi Smart Electric Vehicle was 1.1 billion yuan. In the second quarter financial report released by Xiaomi Group a few days ago, innovative businesses such as Xiaomi Smart Electric Vehicle invested 1.4 billion yuan in the quarter.

Lu Weibing, president of Xiaomi Group, said at the performance exchange meeting that the actual investment of Xiaomi Automobile is even greater. Xiaomi’s initial entry into the car is based on the strategic goal of entering the top five electric vehicle brands in the world in the future. Not only did I do full-stack self-research, but I also built my own automobile factory, so the capital investment was higher than the disclosed figures.

In addition, he also revealed that Xiaomi Automobile has just finished the summer test, and the progress is very smooth. The goal of mass production of Xiaomi Automobile in the first half of 2024 has not changed. "At present, (building a car) is very smooth, and it should be beyond our original expectations and plans."

"The automobile industry has entered the knockout stage"

Since the beginning of this year, China’s automobile production and sales have grown steadily year on year. According to the data of China Automobile Association, from January to July this year, China’s automobile sales reached 15.626 million, a year-on-year increase of 7.9%, accounting for about 31% of the global automobile market. Among them, the cumulative sales of new energy vehicles was 4.526 million, up 41.7% year-on-year, and the market penetration rate reached 29%.

"The new energy vehicle market still maintains a high growth trend, but the vast majority of new energy vehicle companies are facing the embarrassing situation of’ increasing income without increasing profits’, and the elimination of the automobile industry is accelerating." Lei Ping, member of the Standing Committee of the Party Committee and Deputy General Manager of China FAW Group Co., Ltd., said recently that with the entrance and layout of many new car-making forces, the track of new energy vehicles began to be fiercely scuffled with each other, and the winners no longer won, but the latecomers caught up, the advantages of the front runners became more and more obvious, the industry concentration increased rapidly, the polarization increased day by day, and the performance of the automobile market entered a turbulent adjustment period.

At present, many auto executives believe that the new energy auto industry will usher in the knockout stage.

Previously, Wang Chuanfu, chairman of BYD, once stressed that the automobile industry has entered the knockout stage, and there will be no prosperity without competition, and only competition can survive the fittest. He said that enterprises must first have core technology to win, and the transformation of new energy vehicles is a technological revolution. Only enterprises with core technology can survive. If they are simply assembled, the probability of survival is very small. Secondly, to have a good strategic direction, the industry opportunity window is only 3-5 years, and the choice of vehicle types and technical routes is very important. In addition, to have a quick decision-making mechanism, automobile enterprises are often bulky and have a long decision-making mechanism, but the new energy automobile market is like a battlefield. In the later stage of the revolution, some automobile enterprises will collapse, so quick decision-making is needed.

Li Xiang, chairman of LI, said that only five car companies can survive after the three-year elimination of smart electric vehicles.

He Xiaopeng, chairman of Xpeng Motors, believes that in the next decade, the market will have a "32-in-8" knockout, and only a few mainstream brands can survive, and the scale of 3 million to 5 million vehicles is the threshold for promotion.

Yu Chengdong, CEO of BU, Huawei’s smart car solution, said that in 2030, the proportion of new car sales will be close to 100%. At the same time, there will be fewer and fewer auto companies under the competition, and perhaps the number of major players in China market will be less than five. In this context, the new energy automobile industry may be "rolled up" to a higher degree.

Original title: Xiaomi car is coming? It has been in trial production for nearly a month, producing about 50 prototype cars every week, and is still recruiting on a large scale. The monthly salary is …

Geely xingyue l power exposure is equipped with Volvo’s same 2.0T engine.

Geely xingyue l is equipped with Volvo Drive-E 2.0TD engine and offers 2.0TD-T4 EVO and 2.0TD-T5. At the same time, it also won the title of "Top Ten Engines of Ward" for three consecutive years.

introduction

A few days ago, Netcom got Geely’s new SUV-Xingyue L power information. The new car will be equipped with Volvo Drive-E 2.0TD engine, which is divided into 2.0TD-T4 EVO and 2.0TD-T5. It is understood that Xingyue L is the flagship SUV model under the CMA super matrix structure jointly developed by Geely and Volvo.

Hefei net

In terms of power, the Drive-E 2.0TD mid-range direct injection turbocharged engine provides high and low power. The maximum power is 160kW and 175kW respectively, and the peak torque is 325N·m and 350N·m respectively, which matches Aisin 8AT gearbox. The engine is made of all-aluminum and has obvious advantages in light weight, low fuel consumption and NVH. It has been widely used in Volvo XC90, Volvo S90, Lectra 03, Lectra 03+and Lectra 05.

Hefei net

In terms of appearance, the iconic straight waterfall air intake grille on the front face of Xingyue L is decorated with chrome trim strips and matched with Geely black LOGO to enhance the sense of grade. In addition, the headlights and grille of the car form a very impactful front face shape, which is more domineering with the large air intakes on both sides of the bumper.

Hefei net

The overall profile of the new car side is very tough, and the smooth waistline runs from the headlights to the taillights, which enhances the three-dimensional sense of the whole side and contains the ultimate strength in the movement. In terms of size, the length, width and height of the new car are 4770/1895/1689mm and the wheelbase is 2845 mm. At the rear of the car, Xingyue L adopts the popular penetrating taillights to stretch the width of the rear of the car visually.

Hefei net

In terms of interior, Xingyue L adopts a brand-new design concept and luxurious technology configuration. The overall interior uses a simple style and integrates oriental aesthetic elements. The center console adopts a double-color design, which spans the entire center console’s super-large three-screen and integrates the dashboard, the central control screen and the co-pilot entertainment screen. The central control screen and the co-pilot entertainment screen are 1 meter long, showing a full sense of technology as a whole. It is reported that Xingyue L will be equipped with Geely’s latest digital intelligent cockpit system and higher-level autonomous driving technology.

(Photo/Text Netcom Zhang Jingkai)

Geely nova sold 171,700 yuan more than l! Over 1200 km battery life vs latte DHT

　　On March 30th, Geely Xingyue L Raytheon Hi·X was officially listed, and the price was 171,700 yuan and 183,700 yuan, which was 34,500 yuan more expensive than the fuel version. The biggest highlight of the new car is the Leishen engine-engine hybrid system consisting of a 1.5T three-cylinder engine and an electric motor, which greatly improves the fuel economy. The comprehensive cruising range is 1279km, and the comprehensive fuel consumption is only 4.3L/100km, which is more fuel-efficient than the Wei brand latte DHT.

　　Compared with the fuel version, the appearance of Xingyue L Raytheon Hi·X has been upgraded in detail. The middle net and lower grille on the front face have been closed, equipped with grille lights and luminous logos, and the exclusive GHS logo has been added at the tail. The new car adopts blue and white double-stitching interior color matching, and adds a lot of leather fabrics. The 12.3-inch triple screen presents a strong sense of science and technology.

　　Xingyue L Raytheon Hi·X size is consistent with the fuel version. The maximum power of 1.5T three-cylinder engine is 110kW, the maximum torque is 225N·m, the maximum power of the system is 180kW, the maximum torque of the system is 545N·m, and the acceleration time of 100 kilometers is 7.9 seconds. The overall power is ahead of Latte DHT.

Ten pacemakers were implanted in half a century, and this patient witnessed the development history of most pacemakers.

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[Case introduction]

On November 29, 1969, a 36-year-old man who used to be healthy was treated for syncope. The electrocardiogram showed second degree atrioventricular block (Mobitz II) with right bundle branch block, and the ventricular rate was 45 beats/minute (Figure 1). Diagnosed as Asperger’s syndrome, long-acting isoproterenol and prednisone (40mg) were taken after admission.

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Figure 1. Patient’s ECG

The patient’s conduction block has not recovered after 19 days of medication and temporary pacing. On December 18th, 1969, a single-chamber Teletronics P6 pacemaker (the first one) powered by a non-programmable mercury-zinc battery was implanted through the right external jugular vein (Figure 2). Three days later, the electrode was reset due to continuous chest stimulation. After opening the pouch, it was found that the nylon fixing screw was not inserted deep enough, which led to a short circuit of the battery. Clean the fixing hole and fill it with piston grease, then reinsert the electrode and finally cover it with silicone sealant.

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Figure 2. Ten pacemakers implanted and replaced by patients. From left to right, from top to bottom. Teletronics P6 (1969), Teletronics P10 (1972 & 1974), Teletronics 120b (1976), Intermedics 223-01 (1980), Medtronic Mirel VL (1980), Medtronic Activatracx VVI+ (1986), Medtronic Legend 8416 (1995), Verity ADX 5156 (2008) in San Yuda, and Medtronic Azure SR (2021).

Teletronics P6 is developed by an Australian company, and can be implanted intravenously, without opening the chest to pace the epicardium. Teletronics P6 pacemaker is not sealed yet, and it will not be sealed until P8.

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Teletronics P6 Pacemaker

In February 1972 (2 years and 2 months after the first implant), the battery of pacemaker was exhausted and replaced with Teletronics P10 (Figure 2).

In September, 1974 (2 years and 7 months after the second implantation), the battery was exhausted again, and manual removal of the lead was attempted, but the adhesion between the original electrode and the tricuspid valve ring was seriously unsuccessful. Teletronics PY3620/60 unipolar pacing lead and Teletronics P10 pacemaker were implanted through the right internal jugular vein (Figure 2).

In March 1976 (one year and six months after the third implant), the battery was exhausted and replaced with Teletronics 120B pacemaker (Figure 2).

In early May 1980 (4 years and 2 months after the fourth device was implanted), the battery was exhausted and replaced with Intermedics 223-01 pacemaker (Figure 2).

Ten days after the replacement of the fourth pacemaker, the patient developed bradycardia. ECG showed ventricular arrest, ventricular tachycardia and ventricular fibrillation. Temporary pacemaker was implanted, and Medtronic BP 6962-65 bipolar pacing lead and programmable Medtronic Mirel VL pacemaker were implanted from the left external jugular vein three days later (10 days after the fifth implantation) (Figure 2). Teletronics PY3620/60 electrode located on the right side cannot be pulled out manually, and it is embedded and fixed on the right chest wall.

In August, 1986 (6 years and 3 months after the implantation of the sixth set), the outpatient electrocardiogram indicated that the pacemaker could not be seized, so the electrode implantation and pacemaker replacement were carried out in emergency. Medtronic Bipolar 4012 Bipolar Electrode Lead and Medtronic Activatrax Pacemaker (Figure 2) were implanted through the left cephalic vein. This pacemaker is the first commercially available frequency response pacemaker.

In February, 1989 (2 years and 5 months after the replacement of the sixth set), one of the partially removed right pacing electrodes eroded the muscles of the chest wall and was surgically trimmed. Subsequently, chronic right capsular infection occurred, which required long-term drainage and drug treatment.

In June, 1995, the prompt of pacemaker replacement was detected during routine follow-up, and Medtronic Activitrax was replaced by Medtronic Legend 8416 (6 years and 4 months after the seventh replacement).

In 2008 (13 years after the eighth battery was replaced), the battery was exhausted and replaced with the Verity ADX 5156 pacemaker in San Yuda. During the operation, it was found that the electrode had obvious insulation rupture, and it was repaired with joint kit.

In October 2021 (13 years after the ninth replacement), the pacemaker battery was exhausted again. Considering that the electrode had been used for 36 years, it was decided that the electrode also needed to be reset. After the right capsular bag was dried, Medtronic 5076 electrode and Medtronic Azure single-chamber pacemaker were implanted through the right cephalic vein (Figure 4).

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Fig. 4. Chest radiograph (5 electrodes in the body) after the 10th pacemaker implantation in October, 2021.

[opinion]

On October 8, 1958, the first rechargeable pacemaker developed by Rune Elmquist was implanted by Dr. Ake Senning in Sweden. In the following 43 years, Arne Larsson replaced 22 pacemakers and reset the electrodes five times. Pacemakers began to be commercialized in 1961, and the Guinness World Record for the longest single service life was 37 years and 281 days.

This patient who has been pacing for 53 years should be the longest reported so far. Over half a century, 10 pacemakers and 5 pacing electrodes were implanted and replaced, which witnessed the development history of most pacemakers. Although many electrodes remained in the body and suffered from capsular infection, they lived from 36 to 89 years old, which is the benefit brought by scientific and technological innovation. I also have a patient who was implanted with a dual-chamber pacemaker at the age of 86 because of repeated syncope due to third-degree atrioventricular block. Now he is 101 years old.

Pacemaker research and development is mainly with the progress of battery, software and hardware technology, and now it has entered the era of no wires. However, in the initial stage, it was seriously challenged. For example, the initial implantation required open chest surgery to implant epicardial leads, which were often unstable. In 1958, the first fully implanted pacemaker failed 8 hours after operation; The perioperative mortality rate is as high as 10%; Pacemaker failures are common; Mercury-Zinc battery-powered pacemakers can only be used for up to 24 months; The one-year mortality rate of patients with pacemaker implantation was as high as 20%.

The technical development in 1960s and 1970s improved the above situation, and the most important thing was the introduction of lithium batteries, which greatly extended the service life and reliability of pacemakers. In the first 20 years, the patient underwent 11 acute interventions due to sudden battery exhaustion or acute electrode failure, but only 3 selective interventions in the last 33 years.

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In fact, in addition to technological progress, we need to thank the early patients who are willing to try, because they are faced with great uncertainty. Including the recent first case of pig heart transplantation, medical history should remember the names of these volunteers!

　 Brief introduction of the author

Cheng Zhenfeng

Huzhou Central Hospital, Zhejiang Province

17371646090050995

　Cheng Zhenfeng, chief physician, master tutor, chief expert of Huzhou Health and Health Commission, chief expert of cardiology department of Huzhou Central Hospital, fifth-stage student of CCI, member of China Atrial Fibrillation Center Alliance Committee, verification expert of China Chest Pain Center, expert of China Hypertension Compliance Center Certification Committee, young editorial board member of China Intervening Cardiology Journal, member of CTO old buddy, founded "Morning Reading of Zhenfeng" in 2017, and has published more than 1,200 articles so far.

Current planning: Shen Li

Author of this article: Cheng Zhenfeng

post production: Ling Wujuan

Samsung Note7 mobile phone battery storage defects have been ＂blocked＂ by many countries.

　　The recall of Samsung Galaxy Note 7 mobile phone has intensified. The US Consumer Product Safety Commission issued a warning on the 9th, urging consumers to stop using Note 7 phones. On the 10th, samsung galaxy Company issued a similar statement for Korean consumers. In addition, multinational transportation departments and airlines also prohibit passengers from using this mobile phone on the plane. As the battery of the Galaxy Note 7 mobile phone sold in China was produced by another battery supplier, there was no safety problem for the time being, and Samsung did not recall it.

　　Deactivation statement

　　The Consumer Product Safety Commission of the United States said that it was recalling the Note 7 mobile phone because it had received many reports about the fire of the battery, and the fire occurred during charging or normal use. During this period, consumers should "shut down, stop charging or stop using".

　　Reuters reported that Samsung Electronics Co., Ltd. is cooperating with the US Consumer Product Safety Commission to recall the Note 7 mobile phone as soon as possible, and speed up the shipment to provide replaceable mobile phones for American consumers.

　　Samsung said on the 9th that users of Note 7 mobile phones in the United States can choose one of several Samsung mobile phones for replacement, and they can also receive a gift card worth 25 dollars (about 167 yuan).

　　On the 10th, Samsung issued a statement on its official website, saying that Korean consumers should stop using Note 7 mobile phones and go to the Samsung Repair Center for mobile phone recall. The company also plans to supply Note 7 mobile phones with new batteries in Korea from the 19th of this month.

　　Samsung Electronics announced on the 2nd that it would stop selling the Galaxy Note 7 smartphone due to battery defects. Allow consumers who have already purchased this mobile phone to change their mobile phones two weeks later; And recalled 2.5 million Note 7 mobile phones in 10 countries and regions including Australia and the United States.

　　However, some consumer protection organizations accused Samsung of being "slick" a few days ago and did not issue a formal recall notice, so that many stores are still selling this problem product.

　　Flight ban

　　The security risks of Note 7 mobile phones have also caused concern among some national transportation departments and airlines, requiring that this mobile phone be disabled during flight.

　　The US Federal Aviation Administration issued a warning on the 8th, "strongly recommending" passengers not to start or charge the Note 7 mobile phone after boarding the plane, and not to put it in the checked baggage. The Associated Press reported that the FAA had rarely issued a warning on a specific product before.

　　Japan’s Ministry of Land, Infrastructure, Transport and Tourism issued a similar warning on the 9th, asking domestic airlines not to let passengers use Note 7 mobile phones on planes.

　　Yonhap News Agency reported that the South Korean Ministry of Communications issued a statement on the 10th, requiring users of Note 7 mobile phones to turn off their phones during the whole flight, not to charge them, and not to put them in checked baggage.

　　South Korea’s Ministry of Communications said on the 8th that it did not intend to issue a "ban" on this mobile phone, but it changed its mind only two days later. An official of the Ministry of Communications, who asked not to be named, said: "As some countries have issued similar bans on Samsung Galaxy Note 7 mobile phones during flight, the (Korean) government decided to follow suit because using this mobile phone may cause unnecessary worries to other passengers."

　　On the 10th, Singapore Airlines, Qantas, Virgin Australia and Etihad Airways of the United Arab Emirates also joined the ranks and issued a flight ban for Note 7 mobile phones.

　　Unprecedented losses

　　Samsung announced on the 2 nd of this month that it would stop selling Note 7 mobile phones due to battery defects. Allow consumers who have already purchased this mobile phone to change their mobile phones two weeks later; And recalled a total of 2.5 million Note 7 mobile phones in 10 countries and regions including the United States, South Korea and Australia.

　　Reuters analyzed that the measures taken by the US government may have a negative impact on Samsung, causing it to suffer economic losses, and some potential buyers who are worried about the quality of Note 7 phones may also be discouraged. It can be said that the recall brought unprecedented losses to Samsung.

　　"The cost of the recall is incalculable." Jahan Rasty, an American product liability expert, said, "They need to compensate users, solve problems and try to change people’s (negative) views on the production and design defects of their products. The longer this incident lasts, the deeper people will have a negative impression on it. "

　　Bob O’Donnel, research director of American technology analysis consulting company, said that this was "a huge scandal facing Samsung".

　　After calculating the cost of the recall, some analysts believe that Samsung may lose nearly $5 billion (about 33.4 billion yuan) in revenue.

　　As the Note 7 mobile phone battery sold in Chinese mainland is produced by another battery supplier, there is no safety problem for the time being and it has not been recalled. Zheng Siyuan

　　Battery "culprit"

　　The Samsung Note 7 mobile phone went on sale in mid-August, but some consumers quickly complained that the phone exploded and caught fire when charging, and shared the burnt photos of the phone on social media.

　　For example, a consumer named Ariel Gonzalez posted a video on YouTube, showing that his mobile phone was burnt. "When I got home from work, I charged my mobile phone for a while, and then hung it on my waist, but it suddenly caught fire." He said that this mobile phone only took two weeks, and Samsung has been using the standard charger.

　　Another consumer in shock is Park Sung-kyung, a 34-year-old high school teacher in Busan, South Korea. She shared relevant photos on the 1st of this month, claiming that she bought a mobile phone on the 19th of August. Later, when she was lying in bed, her mobile phone caught fire suddenly. As a result, she was bruised when she escaped. "If the exploded mobile phone caught fire next to my head, I might not be able to write this post."

　　Samsung Electronics said that 35 explosions and fires of mobile phones were known, but there were no reports of injuries. Preliminary investigation shows that the battery made by a battery supplier is the "culprit" that caused the mobile phone to catch fire, but Samsung refused to disclose which supplier. According to Samsung’s estimation, one out of every 42,000 mobile phone batteries is defective.

　　As the battery of the Galaxy Note 7 mobile phone sold in China is produced by another battery supplier, there is no safety problem for the time being, so Samsung has not recalled it and will put it on sale as scheduled. Yang Shuyi

Participate in digitalization and help intelligence.

　　In the past, the missing parts in the automobile production line could not be replenished in time. After Zhang Xiaohui came, he helped design the digital transformation and upgrading scheme, and the handling robot accurately guaranteed the supply of parts.

　　At one time, based on experience and estimation, Zheng Jishu and others used digital technology to build aquaponics AI factory, which could raise fish and grow vegetables, and the efficiency was greatly improved.

　　In the past, it was necessary to draw a thick stack of drawings when designing traffic routes. After Tang Tiantian and his colleagues applied digital twinning technology, the computer designed the optimal traffic route, and the three-dimensional moving picture was clear at a glance.

　　The revised 2022 edition of the National Occupational Classification Ceremony marked 97 digital occupations for the first time. Digital solution designer, agricultural digital technician and digital twin application technician & HELIP; … More and more people are engaged in digitalization, helping intelligence and serving high-quality development.

　　Digital solution designer — —

　　Customize the "Fitness Program" for the factory

　　Wide-area Mingdao Digital Technology Co., Ltd., Zhang Xiaohui turned on the computer, and the Chengdu factory of Linke Automobile, 300 kilometers away, emerged. On the screen, the handling robots (AGV) crisscross each other, and send the auto parts to every production link in an orderly way.

　　As a digital solution designer, Zhang Xiaohui reproduces the whole production process in real time through digital twinning technology, and tailors the best solution for the factory, making the machine smarter, producing smarter and serving intelligent manufacturing.

　　"The original Lectra factory also used hundreds of handling robots, but they came from different manufacturers and had different internal systems, so it was difficult to make unified scheduling and it was inevitable to make mistakes." Zhang Xiaohui introduced that sometimes, a part has been used up, but the handling robot didn’t deliver it in time.

　　In order to improve the production efficiency and reduce the production cost, the Lectra factory invited the Zhang Xiaohui team of Wide-area Mingdao to design a set of digital transformation and upgrading scheme, so that the handling robots of different manufacturers can "share the same mind" and jointly complete the efficient distribution of "finding people to find goods".

　　Before designing the scheme, in-depth research is essential. Zhang Xiaohui "squatted" in the factory for several days, carefully inspected every production link, listened to the opinions of field engineers and managers, and discussed the digital upgrading scheme together.

　　"First of all, we must fully understand the real situation and needs of the business, and then design the solution in a targeted manner." Zhang Xiaohui said that the feasibility should also be considered. After the scheme is mature, it will be handed over to engineers and technicians to implement it one by one. In case of operational problems, it is necessary to communicate repeatedly and improve the scheme.

　　Digital solutions can not only improve production efficiency, but also reduce errors. In the Xiangtan base factory of the long-distance automobile, Zhang Xiaohui learned that some screw-screwing links before the long-distance automobile were prone to problems, some were too tight, while others were too loose. Find out the reason after talking with front-line engineers — — There are several models of cars in the factory, which need to use different tightening procedures. Workers sometimes don’t know clearly, so they are prone to misoperation.

　　"If only tightening the gun could automatically adjust the parameters!" Zhang Xiaohui has designed a digital solution for the factory. Different models of cars pass through the production line, and the system automatically sends signals to the tightening gun to adjust the appropriate parameters. Workers don’t need to adjust the parameters, just pick up the tightening gun and stretch forward.

　　"The digital solution is not only like a doctor prescribing a prescription, but also like a coach ordering a fitness training program, so that the factory will continue to glow with new vitality in the process of digitalization." Zhang Xiaohui said.

　　Agricultural digital technician — —

　　Insert scientific and technological wings for agriculture

　　Fish on the left and vegetables on the right. Connected by pipes, aquaponics. There is no one in the factory, only the robot arm is waving back and forth and is busy carrying the cultivation plate. Entering the AI factory in aquaponics, which is located in the western (Chongqing) Science City, the vegetables are stacked one after another, and the growth is gratifying.

　　"From a seed to a vegetable, the whole process is unmanned." Zheng Jishu, agricultural digital technician of Chongqing Academy of Agricultural Sciences, said.

　　Here, relying on intelligent algorithms, machine vision and other digital technologies, Zheng Jishu and his team built a set of aquaponics ecosystem: "After nearly 10 years of research, we have realized the full utilization of fish tail water, zero addition of nitrogen fertilizer, and the conversion and utilization rate of ammonia nitrogen has reached more than 90%."

　　On the vegetable rack, there are many pipes. "We don’t need fertilization to grow vegetables here." Zheng Jishu said that the fish tail water was treated and converted into water-soluble fertilizer, which was then transported to vegetables through pipelines, and the "nutrient solution" after being absorbed by vegetables and then flowed back to the fish pond. Compared with traditional vegetable fields, it greatly saves planting space.

　　Small factories hide big technologies — — In the fish pond, there is a feeding system, and the feeding function can accurately feed the fish according to their feeding needs; There is a water treatment system, and all fish ponds are equipped with sensors, which can monitor water temperature, water depth and dissolved oxygen. In the vegetable shed, there is a vegetable logistics cultivation system to realize the whole intelligent production operation.

　　"In this way, the growth cycle of fish is shortened by about half, the bait is saved by about 20%, the yield per unit area of fish farming is 10 times higher than that of ponds, and the yield per unit area of vegetables is more than 10 times that of land cultivation." Zheng Jizhen said.

　　At present, the intelligent production mode is being popularized in Chongqing, and six aquaponics factories have been built in Bishan and Liangping, among which the aquaponics Digital Factory in Liangping Digital Farm is expected to produce 150 tons of bass and 40 tons of vegetables annually.

　　Digital Twin Application Technician — —

　　Copy the city data into the computer.

　　"Look, we moved the whole city into the computer!" Holding the mouse in hand, Tang Tiantian shows the Chongqing urban information model platform. "In layman’s terms, digital twinning technology can make the ‘ Electronic twins ’ Try to restore the real world. " She explained.

　　After graduating in 2021, Tang Tiantian joined the Spatial Information Branch of Chongqing Survey Institute and became a digital twin application technician, participating in the research and development of Chongqing urban information model platform and the application of digital twin cities. Usually, she and her colleagues use satellite remote sensing and aerial photography to obtain basic data, build data models and draw three-dimensional images.

　　"If the two-dimensional map is ‘ Look at the photos ’ , the digital twin application is ‘ Look at the real person ’ 。” Tang Tiantian said that the urban information model platform is not only more accurate, "a tree can be seen clearly", but also more powerful. On the map, the building is just a point. With the help of digital twin technology, it can observe and simulate sunlight and lighting in 360 degrees, and even "see through" its internal structure.

　　With the digital twinning technology, it is not only convenient to understand the current situation of the city, but also can carry out simulation deduction and optimize urban planning.

　　In the past, when planning an industrial park, it was necessary to draw a stack of drawings on the contour line, where to dig many earthwork, where to have underground rivers, and how big the ecological red line is … … Every job consumes a lot of energy.

　　Now, let the data "run more on the computer". After the planning scheme is input, it is clear at a glance how much earthwork is dug in red and how much earthwork is filled in green, and the engineering quantity can be calculated with one click; All kinds of plans such as ecological red line are clearly displayed and reminded to avoid; Perspective of geological structure, avoiding unstable land mass … …

　　Digital twin technology can also come in handy in emergency relief. For example, the Chongqing section of the Yangtze River is flooded, and the urban information model platform can simulate the future situation. If the Yangtze River is flooded by 5 meters, which places will be flooded and which facilities will be transferred can be mastered in one map.

　　In May 2022, Chongqing took the lead in organizing and implementing the training project for digital technical engineers, and Tang Tiantian participated in the training, which was very rewarding. "Digital twin technology has great potential, and now it is only the beginning." She is full of longing for the future of her career.

　　Co-ordination in this period: Shuo Yang Wall

With the popularity of ＂partner relationship＂, the needs of young people have changed again？

Some time ago, the topic of # 中中中 is a new type of social relationship # was on the hot search, and some netizens began to understand what the word meant, while others had already extended the relationship of "中中中" to all aspects of life. Food sharing partners, learning partners who urge each other to make progress together, idolize partners and concert partners who share the same star, game partners who organize games, and shopping partners who make up the whole list. ……

"I can’t live without a partner." "Losing a partner is worse than being lovelorn."

What is the difference between a partner and a friend? Is it that important? Why are young people so addicted? What kind of social changes and social psychology are reflected behind this?

"Partner" is a new social relationship.

Partner relationship only became a popular word this year, but it actually existed for a long time. In Shanghai dialect, playing cards together can be extended to partners, and there are similar words in Northeast dialect, that is, partnering, meaning partnership, partnership, such as dining together and traveling together. Whether it’s a dialect or a buzzword today, a partner can be understood as a partner, that is, a person with the same purpose.

Partner relationship can be understood as a relationship based on interests, common needs and value recognition. This kind of relationship is farther away from friends and closer to strangers. They accompany each other when needed and don’t disturb each other when they are apart. It is a kind of stress-free social interaction. In the partner relationship, both sides can meet each other’s social needs most cost-effectively.

Friends are connected by emotions, while partners are connected by needs. On the platform of Little Red Book, many netizens posted posts to find their own partners, such as reading, watching exhibitions, eating, traveling, fitness, etc., and found the most accurate companionship in the segmentation field.

Partner exists not only between people, but also between brands or products.

From the brand point of view, joint name and group cp can actually be understood as a partner relationship. In the past few years, we have seen all kinds of joint names, some of which are strongly combined with the track, and some of which are completely different from the two categories. Joint names are nothing more than two brands grouped together to jointly improve brand awareness and topic, increase premium and sales volume, and create new products to meet consumer demand. In short, we hope to go hand in hand and strengthen brand competitiveness.

　　　　　　　　　　　　　　　 Juewei Duck Neck and Zhen Huan Chuan jointly signed, source: Juewei Duck Neck.

From the point of view of products, the relationship between partners is even richer. The second cup is half price, two people walk together and one person is free of charge, and the combination suit is all between products.

Take the second half-price cup as an example. When two products are put together, the second half-price can be obtained. From the economic point of view, it is not only bundled sales, but also the diminishing marginal utility, which also involves price discrimination. Half price of the second cup belongs to voluntary bundling. Consumers think that this way will make them profit, and in most cases they don’t want to miss the preferential opportunity. From the perspective of diminishing marginal utility, the satisfaction of the second cup is not as strong as that of the first cup, so the willingness to buy with the original price of the first cup will be weakened, and the effectiveness of price discrimination strategy will be exerted at this time.

Price discrimination means that merchants charge different prices for the same goods and services, and the second cup belongs to second degree price discrimination at half price, that is, when the willingness to buy the second product is reduced, the low-price preferential strategy is adopted to promote the purchase behavior, so that consumers get benefits and merchants sell more products, which can be described as killing two birds with one stone.

The combination of brands and products can be understood from the point of view of both merchants and consumers, but the combination of people needs further analysis.

Why does the "partner" relationship poke young people?

Relevant surveys show that more than half of the young people have a partner, and among the 31% young people who don’t have a partner, more than half still want to have a partner. What is the attraction of a partner?

Reduce social costs and avoid emotional internal friction

From the phenomenon of rectifying the workplace and rectifying the marriage and love market, we can see that today’s young people have completely different attitudes and ideas in social and relationships from the previous generation. They are generally skeptical and exclusive of complicated and troublesome interpersonal relationships, and are tired of maintaining relationships, but they still have social needs, so it is their choice to draw social rules in advance, define boundaries or pay for social experience.

Making friends needs to pay a large sunk cost, but friends can’t completely share the same interests and always accompany them, so it is better to find a partner to reduce social costs and avoid emotional internal friction. The data shows that 53.7% of young people think that finding a partner is an efficient interpersonal communication and even a learning lifestyle.

Make friends with interests and improve communication experience.

The biggest feature of the partner relationship is to make friends with interests. When people with the same hobbies get together, they can deeply understand each other’s joy and happiness, and also understand each other’s sadness and troubles, and the experience of communication is greatly enhanced. With the continuous development of the Internet, the scope of interpersonal communication is also expanding. From the agricultural age to the information age, social relations are also changing from kinship to interest, and the interest relationship with universality, diversity and equality just caters to the lifestyle of contemporary young people.

As netizens said; People with common hobbies will have a sense of security when they form a partner. Just for hobbies, they will gather here, start at any time and end at any time, which is similar to a "burn after reading" relationship and a semi-open spiritual collision.

Internet leads the way, expanding social scope

Why is the Internet interesting? Because you can see all kinds of information and meet all kinds of people on the Internet, socializing in real life is far from as easy as making a friend. It starts with interest, but it may also be the starting point of a closer relationship and become girlfriends, brothers and friends. Familiar friends for many years are not around, and the group loneliness in the Internet age, the way to get rid of these is to connect with others, and the partner relationship is especially rising and continues to be hot. According to a survey data of China Youth Daily, among the 1,335 respondents, 68.9% of the young people think that "socializing with children" is a brave step to step out of the social comfort zone and seek a new social model.

The popularity of the topic of "finding a partner" on the Internet has gradually receded, but in reality, "partner" is still a social relationship that many young people admire and continue. When partner relationship and light socialization become a trend, brands that see the trend and grasp the trend have begun to make friends with consumers with "partner".

What does the new social relationship inspire the brand?

Recently, tomato novels have followed the trend and actively created a "novel partner" for users-fanjuan. As the virtual IP image of tomato novels, Fanjuanjuan, like the real "reading partner", will have similar reading emotions with users according to the story in the book, giving users a sense of companionship, understanding and substitution. The appearance of Fanjuanjuan brings new experiences to users who love reading and listening to novels in tomato novels.

　　　　　　　　　　　　　　　　　　　　 Fanjuanjuan, source: tomato reading

The popularity of new social relations reflects the change of young people’s ideas. What essence should brands see through the phenomenon? What enlightenment will these changes give the brand?

The premise of the existence of the partner relationship is that both parties have the same interests and goals, such as liking the same star or playing the same game. This relationship will give people a sense of belonging, which is actually what we often call "circle". Among today’s young consumers, e-sports circle, shoe circle, idolize circle, film circle, rock circle, secondary circle, rap circle and other different circles have built barriers between circles with different interests and cultures. The hot topics in the circle may not be understood by people outside the circle, and even the hottest events can’t stir up big waves without the circle. At the same time, these circles have a tendency to gradually develop into the public, so for brands,

Secondly, it can also be seen from the partner relationship that strong social attributes are still the key link to determine the brand life cycle. If brands and products can naturally become bridges between users, they will have stronger vitality and will not be easily abandoned by consumers. Strong social attributes also mean that consumers will spontaneously get involved and take the initiative to share, which will continue to bring new attention and users to the brand.

Many games are popular because they have both competitive fun and social emotional needs, such as various relationships in the glory of the king, intimate props, skin giving and forum communities in the game, etc., as well as CROCS’ bringing goods together and Luckin Coffee’s new products, etc., all of which have strong social attributes.

At the same time, finding a partner is actually that people are looking for accurate companionship in vertical segmentation, so segmentation is an important topic for brand growth. To subdivide the track is not to subdivide for the sake of subdivision, but to meet the needs of consumers in different scenarios with differentiated characteristics according to the pain points of users within a category, and then to find opportunities and possibly to subdivide the new products in the track into independent new categories. 0 sugar, 0 fat and 0 addition in the food industry, different skin types and functions in the beauty and skin care industry and different equipment in different sports in the sports industry are all showing the possibility of subdividing the track. Finding a partner needs to be subdivided, and making products cannot be general.

Looking for a partner is to find companionship, a sense of belonging and security, and to dispel loneliness; Dopamine uses high saturation and bright colors to bring visual impact and stimulate the happiness and pleasure of the mood; Although Thai Cool Spicy has become a popular stalk, its original intention is to encourage people to be themselves and stick to their own attitudes and opinions … Looking back on this year’s buzzwords, one thing that cannot be ignored is that it has brought emotional value.

San Pu Zhan mentioned in The Fourth Consumption Era that in the fourth consumption era, the consumption pattern will change, instead of focusing on things, people will focus on "people". People will pursue full consumption, connect with people, and have a good experience and a good time. People are increasingly pursuing spiritual health, which is the so-called cure.

Therefore, the brand needs to establish correct and positive brand values, which is an important force to drive consumers to identify with the brand and the origin of brand marketing propaganda. The activities carried out around brand values will leave a mark on consumers’ minds for a long time, resonate and become an effective asset of the brand. In addition to values, brands also need to think about how to bring healing, relaxation and beautiful feelings to consumers when they are generally under pressure from all sides.

The changes of consumers, especially young consumers, are rapid. These changes seem complicated and confusing, but in fact there are traces to follow. This "trace" is the changes in consumer demand and consumer psychology. Grasping these changes means grasping the future development trend, and only by grasping the trend can we find the direction of brand and product upgrading and seize the opportunity in the ever-changing and fiercely competitive market.

Looking at the Spring Festival file from the hot search： Is this year’s Spring Festival file more ＂hot＂？

Special feature of 1905 film network This year’s Spring Festival box office broke through 6.7 billion, which is a good start for the whole China film market. In addition to the crowded cinemas, social media is also very lively. Hot searches related to various movies emerge in an endless stream, and netizens actively participate in the discussion, making the atmosphere of the Spring Festival file even hotter. I can’t help but wonder, compared with previous years, is this year’s Spring Festival hot search hotter?

According to a statistic in Weibo, the number of hot searches on topics related to the Spring Festival stalls this year has exceeded 1,300, with nearly 200 a day, more than double that of the same period last year. There is no doubt that from the aspect of hot search, this year’s Spring Festival file is far more lively than in previous years. Zhang Yan, a film critic, also laughed at himself. As a film media person, he usually turns on his mobile phone to brush Weibo, and he feels forced to go to work.

While the number of hot searches has greatly increased, the topics are also very wide. What exactly are we talking about? Zhang Yan used eight words to describe the topic of discussion — — "the gods fight and are full of fun."

@ Zhang Yan:"The fight between immortals" comes from the creative side, and many of them are the speeches of our filmmakers themselves. Then the other part, that is, our audience, has quite a few ordinary users. Their feedback on a movie is not just a small one, but also professional and interesting, so I say "interesting".

Judging from the hot search of filmmakers, there is an interesting phenomenon this year. In previous years, it was generally easier for actors to get hot search, but these directors have also become hot search physique, and their popularity is not lost to the actors in their films. For example, "Why did Zhang Yimou give up the whole film to the end" and "Frant Gwo said that he would do his best to be better", these hot searches not only pay attention to the director, but also discuss the film from the perspective of production.

Judging from the object of hot search itself, Zhang Yimou didn’t choose to let "Man Jiang Hong" be a mirror in the end, but also gave us a good example of commercial films. Manjianghong itself is a fast-paced feature film, and it is not advisable to sacrifice the rhythm of the story for the stylized expression of a mirror to the end.

Similarly, Frant Gwo showed his understanding of commercial films when he made them. From Wandering Earth 2, Frant Gwo attracted more and more attention. Hot searches such as "Frant Gwo, have you finished shooting Ball 3" and "How can you sleep in Frant Gwo" are "reminders" for the audience to express their love for The Wandering Earth. As a matter of fact, Frant Gwo often works until the wee hours, doing his best for this film.

The above topics and Cheng Er-related hot searches, "Deep-sea Master Creation Response Animation for 7 years" and other hot searches all express their love for the director, which also shows that the audience’s focus is always on the work. Of course, besides the director, the actors are also concerned. For example, "Director Cheng Er suggested being alone occasionally" mentioned both Cheng Er and YiBo. There are also many discussions about YiBo’s acting skills in the film.

@ Zhang Yan:Because Cheng Er is such a director who can train actors very well, the foundation of YiBo’s first step from an idol to an actor has been laid, and fans are no longer only concerned about the daily things of his life. I think these are very very good phenomena.

"It’s funny to reflect on yourself" and "What you are like" are the praises of these two beloved actors. Shen Teng and Lei Jiayin are both actors with high national standards, and their performances in their new works naturally attract much attention this time. In addition, there is such a topic as "Liu Peiqiang was born", and the role is not the actor. This is undoubtedly the recognition of the film and the role. For actors, it is also an honor to see their characters deeply rooted in the hearts of the people.

In addition to the hot searches of directors and actors, we can also see many audience-related hot searches — — "The scientist daddy explains the wandering earth by hand" and "crying and laughing after watching it", etc., which reflects the audience’s participation in the interaction with the film. The professionalism shown by many viewers in the discussion makes people have to admire that "this audience is very good." For example, the scientist dad made a good science popularization for the film through hand painting, so that more people can understand the science behind it; There are also many enthusiastic audiences who sent suggestions to Guo Fan, such as shooting around Lagrange point … … These audiences not only watch movies, but also see every link of the whole film industry, which also gives creators a stronger motivation.

The most original power of hot search is the power of the audience. We can feel that the audience’s desire for communication is stronger than ever. The active participation of the audience made the whole Spring Festival stall in a lively atmosphere, and also made many filmmakers put down the stones hanging in their hearts: there is no doubt that the audience still loves movies, and in the following schedules, the audience is still willing to go into the cinema to watch movies and discuss movies on social networking sites.

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