China Economic Net Beijing February 7 (Reporter Zhang Xue) An original folk song "Chengdu" has exploded many people’s circle of friends in the past two days. On February 4th, with the broadcast of the hit program "Singer", the folk singer Zhao Lei became popular with this song "Chengdu".
As of press time, the digital album "Can’t Grow Up" of "Chengdu" was included in Netease Cloud Music, and the sales volume has exceeded 160,000. Together with the sales of QQ music, cool dog music and other platforms, the sales volume of the whole network has exceeded 200,000, which is another explosive work of independent music.
Someone wrote, "Zhao Lei, you are finally red"; Some music critics compared Zhao Lei to a "clean stream" among musicians, such as poetry and wine, which slowly entered people’s hearts and brought independent folk songs under the spotlight of more people.
After the folk song in 1993, it once again entered the public eye.
In 1993, a large wave of campus folk songs such as "You at the same table" and "The Age of White Dressing" became popular in China. After that, folk songs and folk singers gradually faded out of people’s sight.
After more than 20 years, why can Zhao Lei’s "Chengdu" be refreshed again? Zhao Lei’s shallow singing, simple and simple melody, and guitar accompaniment with no technical pressure at all are not only adaptation to the masses who eat melons with low music requirements, but also a touch of the heart.
Regarding the popularity of Chengdu, Wang Ju, executive vice president and secretary general of China Audio-visual and Digital Publishing Association, believes that because there are too few good songs, especially few original masterpieces, the people are in a state of semi-hunger, and occasionally pleasant, fun and meaningful songs will be welcomed abnormally.
Wang Ju pointed out that the melody of "Chengdu" songs is simple and smooth, and the lyrics are plain and straightforward, which has the effect of returning to nature compared with some online singers who have nothing to say. "Chengdu should be a case, not a new trend, or a large number of new singers, but it should be encouraged." Wang Ju stressed.
Zhang Qian, an associate professor at the School of Music and recording arts, Communication University of China, told the reporter of China Economic Net that Zhao Lei’s music is definitely a clean stream, which can completely achieve the special effects of refreshing the heart and washing the soul, in the talent show where turning on the TV is to fight loudly.
Folk songs play "nostalgia" cards to cater to emotional needs
With the deepening of urbanization in China, cities are expanding and villages are shrinking, and people are constantly pouring in from a small place to a bigger place. "When people just run forward, they seem to forget the way they came. Whether it’s a southern girl, a Chengdu pub or the Drum Tower in Beijing, it seems to be helping you pave a long path in your brain that you can turn around and look back." Zhang Qian said.
Zhang Qian believes that in this era, "anxiety" has become a normal state of life. After 70′ s, 80′ s and even some post-90′ s, they all began to enter the high-pressure period of life. Tickets, houses and children cruelly took away the romantic imagination and life of adults. As a result, "nostalgia" has become a good medicine to cure anxiety, and people begin to seek an emotional comfort in a touch of sadness.
The preciousness of folk songs to the contemporary music world may lie in the truth of life wrapped in poetic lyrics. Look at the folk songs that have come into public view in recent years: "Miss Dong" is a dream of "falling in love with a wild horse, but there is no grassland in my home"; "South Shannan", "You are snowing in the bright sun in the south, and I am like spring in the cold night in the north", is regarded as a folk golden sentence … …
"We began to enlarge and beautify a coffee shop we have been to, a girl we loved or the moment when the green leather train slowly started, and used this slightly sad mood to downplay the current anxiety and uneasiness." Zhang Qian believes that Zhao Lei takes his folk songs and stories through the most effective communication path at present — — The talent show suddenly broke into your world, making every melon eater who was crushed by life burst into tears. "
Spring has come for folk musicians?
In fact, as early as two years ago, many people were discussing the spring of folk music, and independent musicians such as Li Zhi, Hao Yun, Donye.S, Zhang Weiwei, good sister and Ma Di were gradually known to young people.
To some extent, the popularity of these folk musicians has surpassed the "golden generation of folk songs" such as Lao Lang, Wan Xiaoli and Xiaohe. At the same time, the performance venues of these musicians have also been upgraded from small bars and LiveHouse to workers’ sports.
"In my opinion, folk songs have long gone beyond the simple concept that fire is not popular. It exists like the sea and has been nourishing people’s lives and various types of creation." Shan Wei, CEO of Beijing Midi Performance Company, believes that folk songs have existed for many years and are extremely powerful. Whether one of Zhao Lei’s songs is a hit, Bob Dylan won the Nobel Prize, or people are arguing about these nouns and concepts for folk songs, rock and pop, it is nothing more than adding some topicality to folk songs.
According to the 2016 China Music Industry Development Report released by China Audiovisual and Digital Publishing Association, the proportion of digital music output value decreased slightly in 2015, while the music performance industry, copyright brokerage and music book publishing increased in the structural adjustment trend. This means that after the music industry bid farewell to barbaric growth, "music and musicians" will become new value points.
Online music giants with a keen sense of smell have realized this, and vigorously supporting original musicians and original works has become a new goal, especially targeting independent musicians. This time, Zhao Lei brushed the screen, which also brought more opportunities to folk songs and folk musicians.