Zhongxin Finance, April 27th (Xie Yiguan, Zuo Yuqing) "It was quite shocking to go downstairs and see the delivery brother head on." Recently, a Beijing netizen exposed a photo of the delivery brother on the social platform.
However, to her surprise, the delivery brother did not send fruits and vegetables, but boxes of freezers.
Screenshot from a social platform.
In the past two days, the hot circle of friends has not only the shopping carts of Beijingers, but also the various freezers they bought.
"Most people who come to visit recently come to see the freezer."
"I used to dislike my mother buying a bunch of vegetables and meat and stuffing them in the refrigerator. I didn’t expect to start buying freezers and hoarding food now." Some consumers said.
On the afternoon of April 26th, Zhongxin Finance reporter came to a home appliance store in Haidian District, Beijing.
In the center of the store, there is a special area for freezers, and a citizen is shooting information about freezers. He told reporters, "Because there is another epidemic in Beijing, I want to come and see the freezer."
In a large and medium-sized electric appliance store in Beijing, citizens are browsing the freezer information. Zhongxin Finance reporter Xie Yiguan photo
In a household appliance brand area, the staff introduced a freezer. "The last two were sold cheaply in 750 yuan."
According to the staff, this refrigerator just arrived at noon, and it is a temporary adjustment. It has to be sold out. Other stores should not have it, but it should still be available in the future.
"Most people who come to visit recently come to see the freezer," the staff said. "We can receive more than 20 people a day, and if we sell them, we can sell seven or eight."
The reporter of Zhongxin Finance and Economics noticed that there were not many people in the store on weekdays. Three or four people the reporter met all said, let’s look at the freezer.
"I heard from others that people living in Chaoyang District have come here to buy freezers." The staff member added.
Small cabinets are more popular.
"There are indeed many people who have consulted freezers and refrigerators recently. There is a 100-liter freezer that sells very well because of its small size." On the afternoon of 26th, a staff member in charge of freezer sales in a Gome store in Beijing told Zhongxin Financial reporter.
The staff member said that there are still more goods in the large freezer. The small-sized freezer, like the 100-liter freezer just introduced, has not yet been invoiced because it has not been put into storage, and it will not be invoiced until tonight or tomorrow. "The main reason is that the freezer is in storage now."
"There is another epidemic in Beijing. If you want to buy it, you need to buy it quickly." The staff said: "At the Spring Festival, because of the Tianjin epidemic, our warehouse was in Tianjin, and the goods in Beijing couldn’t get in. The freezers sold like crazy, and even the prototype in my hand was taken away."
"Considering the current large demand in Beijing, now the company has brought freezers from other regions to Beijing, and it will be more convenient to sell goods when it enters the warehouse in Beijing." The staff added.
freezerat presentSearch heat exceeds "double 11"
"Can you introduce the freezer with link xx?"
On the afternoon of 26th, in the live broadcast room of a brand, the anchor was introducing a freezer to the audience. Zhongxin Finance noticed that some consumers asked whether the areas affected by the epidemic could be delivered normally in the live broadcast room.
An e-commerce customer service told Zhongxin Finance.February-May is the off-season of household appliances every year.. However, Tmall data shows that since April, the search popularity of "freezer" on Tmall has surpassed that of "double 11" in 2021, and the search popularity of "freezer" has increased by nearly 190% year-on-year, making it the hottest household appliance. Baidu index also shows that the search volume of freezers has increased recently.
Baidu index shows that the search volume of freezers has increased recently.
"I just placed an order for a freezer yesterday, and today I look back at the link and find that it is out of stock." A consumer told Zhongxin Finance.
"From the perspective of Tmall platform alone, in April, the sales volume of freezers increased by more than 200% compared with the same period of last year, and only the shipments of freezers of Haier’s single brand reached nearly 200 units a day." Shan Yixiao, director of Haier Tmall channel freezer, said that in the past, the peak season of freezer sales was mostly before the Spring Festival, and the surge in demand in March and April this year was rare.
According to the data of an e-commerce platform, in terms of capacity, in the past week, the sales of large-capacity cross-door refrigerators with a capacity of more than 500 liters increased by over 200% year-on-year; Judging from the top five ordering cities, they are Hangzhou, Shanghai, Beijing, Nanjing and Suzhou.
Regarding the popularity of freezers, Shan Yixiao said: "This shows that the epidemic may change residents’ consumption cognition and habits, especially the consumption of frozen household appliances such as freezers will become a trend." (End)
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