There is no traffic star, no big IP, and no big publicity. The "Imperial Tribute" is undoubtedly a dark horse that has run out of the drama market recently.
Yunhe data shows that when it was launched on April 29, the total public opinion was less than 100, and the market share was less than 1%. Then it rose linearly, and the total public opinion reached a maximum of 349.52, which was higher than the average heat of TOP10 and TOP30, and the market share reached a maximum of 7%.
From the small transparency just launched to the word-of-mouth fermentation of Douban 8.4, the market share and popularity soared rapidly, and this drama quickly became the focus of people’s hot discussion.
In the drama market, it is logical to produce high-quality products, especially small ones. Then, how does a small-budget costume detective drama like "The Imperial Gift" counter attack step by step on the basis of the original work, so that the audience can call it "true fragrance"?
"The Imperial Petition" is adapted from the original novel of the same name by the leisure girl, and the author himself has also participated in the scriptwriting of film and television works.
It stands to reason that the participation of the original author can better ensure the presentation of the original story structure and core. However, judging from the final product, the drama is not small from the original. From the aspects of plot, personnel design and emotional line, "Yu Ci Xiao Zuo" has been drastically adapted.
For example, the work resets the story background, increases the scenes that young audiences like now, and removes the setting of the leading actor Xiao Jinyu who is sick.
In the view of the IP value officer, "Yu Ci Xiao Zuo" is undoubtedly an adaptation of extra points: the branches and vines are deleted, the main line is strengthened, and the story is better.
1. Plot: The big ring covers the small ring, and there is no waste pen.
"A little posthumous work from the imperial court" tells the story that the posthumous work Chu Chu and Xiao Jinyu, a criminal officer, have solved a series of cases together and have mutual affection. The most brilliant and praised by the audience is the logical and meticulous investigation and compact plot, which is the result of deleting the complexity and simplifying the original novel.
In the first episode, Chu Chu, who went to Beijing to take an examination of the post-mortem examination, met an old man who forged a scar and touched porcelain, and exposed the scam with the knowledge of post-mortem examination, which won Jing Yi’s appreciation; Then Chu Chu, who was still in the exam, examined the bodies of two cases to be solved. This allowed the audience to accept the professional setting of "writing essays" from the beginning and quickly entered the situation of specific cases.
In comparison, the original works lay more emphasis on bedding and atmosphere. At first, I met Jing Yi clearly, but it was just a mistake. The admiration for the "Six Doors" and "Jade Judge" learned from Mr. Storyteller made her know Jing Yi and King An Jun, paving the way for the subsequent feelings, and the specific case was slowly unfolded.
In addition, each independent story of "A Little Story of Imperial Gifts" strung together the forces of all parties and exposed the logic of boss’s investigation behind the scenes, which was affirmed by the audience.
Many viewers said that, unlike many current fast-forward dramas, this work needs to be stared at, or even looked back, so as not to miss important clues. It shows that this suspense drama is solid.
Many clues in the work cross, and small cases are interrelated and become the foreshadowing of subsequent cases.
To sum up, there are four main background lines: one is the confrontation between Qin Luan’s strategists and imperial power, and Qin Luan’s rebellious heart is clear at a glance. Then there is the mystery of Xu Ma Xiao Heng, which is a deeply buried line, but it scatters relevant details everywhere, and it keeps blooming with the promotion of the plot. While solving the mystery, a new mystery appeared, which extended to the mystery of Chu Chu’s life. While the mystery of Chu Chu’s life was uncovered, the mystery of Chang Wang’s rebellion also surfaced.
Every case is like a fruit on the main tree, which looks easy to understand, but in fact it hides deeper clues. With the joint efforts of men and women, it was peeled off layer by layer and finally showed the truth of the main line. It also triggered the sigh that "there is finally a work that respects the IQ of the audience".
As a suspense drama, it is different from the popular social reasoning at present. The Book of Imperial Gifts strengthens the part of this case reasoning: it focuses on thrilling and bizarre plots and intriguing tricks, and unfolds the plot through logical reasoning.
2. People: distinctive personality and strengthening of positive values.
When I asked the literary platform and the producers how to evaluate an IP, I got the same answer, that is, the transmission of positive values. This is the most basic and core element of a good story.
In this work, the positive values of the male and female masters and supporting roles are strengthened. On this basis, the emotional line is derived.
Xiao Jinyu, the male master, was born noble. He was both the county king and the head of the Three Laws Department. He was a prison officer who firmly believed in and defended the justice of the laws of the Tang Dynasty. His works strengthened his integrity and his insistence on justice in his heart.
Because too many enemies were persuaded to converge, Xiao Jinyu responded: "I have no intention of being enemies with anyone, but if I am enemies with justice, I am enemies with me."
When asked by subordinates whether to remind Chuchu to be cautious, Xiao Jinyu, the male owner, replied that it was a textbook-level classic: If the people of the public asked the people to be cautious at all times, what is the use of the people of the court to support me?
Chu Chu, the hostess, was born in a family of writers in the countryside of Qianzhou. She studied technology seriously since she was a child and devoted herself to her career. Although the personality is stupid and simple, but the business ability is first-class. As a posthumous burial, I can always find strange tricks to help Xiao Jinyu find the truth from the clues.
The young Chuchu’s belief in the post-mortem profession, and the belief of Wang Ye Xiao Jinyu in the truth of justice and helping the people, make the works have more grand feelings of home and country under the tone of love.
3, emotional line: clean and neat, each pair is good.
In most works, the emotional lines of the male and female masters are the most, and the supporting roles seem to be paper people, serving the main line.
In this work, the supporting role has a distinct personality and a certain emotional line. Give each character a reasonable motivation and make the characters more attractive.
A well-matched couple CP:Compared with the original work, "Yu Ci Xiao Zuo" reduces the emotional lines of the male and female hosts. However, with the development of the plot, their feelings developed more naturally, and there was no industrial saccharin.
Both of them are leaders in their respective professions, and the two people who are evenly matched have mutual affection in the process of solving the case. Hair candy is also a secret poke, hidden in the details. For example, I received a handkerchief embroidered with ribs, and heard that it was the fifth rib closest to my heart. The man secretly touched his heartbeat in the carriage and grinned slightly, which made the audience outside the screen unable to help but raise their corners.
In addition, the feelings of the princess and Xu in the play also convey the feelings of being evenly matched and rushing to each other. "I don’t want to be a jade pendant around the princess’s waist, embellishing the princess’s beautiful youth. I want to be a rock to protect the princess I ",and their emotional line is also very touching."
Appreciate each other girlfriends CP:Compared with the black belly and green tea of female two in many dramas, this work shows the feelings of appreciate each other among women.
"It’s natural for women to protect women." "There are not many opportunities for women in this world. I saw you trying your best to be a post-mortem examiner, and I felt like I had seen myself before."
Leng Yue, the second female student, has appreciated her persistence and boldness since she met Chuchu, protecting her all the way and becoming friends with her.
Brothers with deep brotherhood CP:In the play, the display of brotherhood is also full. Jing Yi’s father never gave up for many years, thoroughly investigated the case of Xu Xiao Heng, and protected the princess family for many years after Xu Xiao Heng disappeared. Xiao Jinyu and Jing Yi developed their strengths and joined hands to solve the case. There was no bad blood between them. Xiao Jinyu and Xiao Jingli are good at martial arts and a follower. Xiao Jingli dotes on Xiao Jinyu even more. For this reason, he voluntarily gave up the title of county king and left the pampered capital to enter a military camp that is more in line with his preferences.
In addition, the drama also shows the ties of family ties, making the emotional lines of the characters richer and the image more stereoscopic.
The princess’s love for her two children runs through. Even though she knows that Xiao Jinyu, the king of Anjun County, is not her own flesh and blood, she treats her equally and even treats her better than her own Xiao Jinli. When the two brothers were playing as children, Xiao Jinli hurt Xiao Jinyu, and Xiao Jinli was beaten half to death by Princess Xiping.
Besides, Chuchu’s family. Chuchu, a child picked up by a noble family, has been a group pet of his family since childhood, and he has been cared for by his grandfather, father and brother. This kind of display of emotion is not displayed all at once, but the foreshadowing is laid from the first episode and runs through the plot. For example, at first, it was said that Chu Chu was escorted to Beijing by her brother as an illegitimate daughter of Chu family, and then she fought for her from her brother’s childhood to show the deep feelings between brother and sister.
Even the villain in the play, affection is their weakness. They will make key choices for their wives and children.
Compared with the current selling anxiety, shaping the bad guys with Facebook, in order to increase the conflict of the plot. There is no dog blood love triangle, no brothers turning against each other, no intrigue between women, no greasy misunderstanding and constant love, and some are mutual understanding and respect.
There is a misunderstanding, just say it. I like you, so just say it. I won’t waste the audience’s time with misunderstanding and suspicion. If I want to see a man and a woman fall in love, I can also work first.
By showing the beauty of affection, friendship and love in an all-round way, "A Book of Imperial Gifts" conveys the power to warm people’s hearts.
Judging from the clothing, makeup and props, "Yu Ci Xiao Ke Zuo" belongs to the "limited budget" family. Even in the words of netizens and fans, this is a "poor crew". Poor enough to have no money to hire a flow actor, the men and women Wang Ziqi and Su Xiaotong are still students at school, and there are not many resumes of their works; Too poor to buy too many clothes for the main actor …
But perhaps because of this, the money of the work is spent on the cutting edge. On the basis of solid plays, the overall production has not been delayed.
1, post mortem examiner career wonders, with cartoons, graphic display.
The clear posthumous burial in this work plays an extremely important role in promoting the plot. How to solve the case of ancient posthumous writings is also one of the main highlights of the works.
Then, compared with modern forensic doctors, how to present the autopsy scene of ancient posthumous works with pictures? In the post-mortem analysis of the case, Yu Ci Xiao Zuo innovatively used pictures, texts and cartoons to explain it, helping the audience to quickly understand and enter the plot.
Usually, the main scenes of comics in the play include: replacing the bloody scene of autopsy, restoring the characteristics of the victim before his life, and recreating the scene of the crime. In the dialogue, comics are also used.
For example, there is a memory fragment about the man and his brother killing each other in the play, which is presented in the form of animation.
Using simple cartoons as the explanation part can save money to a certain extent, and at the same time let the audience better understand the meaning of the lines and the artistic conception of the scene in the play.
2. The acting skills are natural and remarkable
The actors of "A Little Book of Imperial Gifts" are not popular actors at present, but they are still students at school. Recently, they have been frequently searched because they can’t fit in with each other because of writing papers.
The author learned from the interview with the relevant creative artists that because of limited funds, it is impossible to choose a flow artist, so all the actors who are most suitable for the work are selected.
Judging from the effect presented, the effect of the new actor is not bad when it is adapted to the play. At the very least, the actor’s acting skills are not broken, and no one is allowed to play.
The supporting role is also very good. It is not rough or vague because it is a supporting role, and everyone’s image has been established. When I watched 12 episodes, I even thought it was silly and cute for Qin Gonggong’s two worthless men to have dinner together.
The work and the actor achieved each other, and after the broadcast of "A Little Book of Imperial Gifts", the actors in the play also received more attention.
The IP Value Officer found that Su Xiaotong, the heroine, had already ranked among the top ten artists, and Baidu’s search index and popularity index also rose rapidly during the broadcast of the drama.
Of course, "The Imperial Petition" is not a perfect work, and its defects and problems are also obvious. For example, the service road is not fine enough, and the dubbing mouth is not in place.
However, the overall flaws are not hidden, especially in the presentation of suspense reasoning and the production of low-cost IP, which provide reference: only by working hard in the right direction from story to production can we twist into a rope and achieve a good work.
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