?Great Wall Motor, which had a bad start to the year and its sales volume fell again and again, became the focus of attention in the industry.
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??This time, it reached the peak of traffic, not because of the lower sales of Great Wall Motor, but because on February 9 and 10, Changan Automobile and BYD Automobile held two heavy intelligent driving conferences in succession to accelerate the popularization of intelligent driving for all.
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???Just as the Chinese people cheered for this, the top management of Great Wall Motor collectively "fired", and it was suspected that the "National Intelligent Driving" launched by BYD and other automobile brands was just a show, which was once again pushed to the forefront by public opinion.
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??On the evening of February 11th, the "head of Great Wall Motor" took the lead in saying on the social platform that "intelligent driving is not a show, but an important technology related to the travel experience and safety of every user and family. Great Wall Motor has always been committed to pursuing the ultimate user experience and ultimate safety, which is the unremitting pursuit of enterprises in the field of intelligent driving. "
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???Then, on the evening of February 12, Li Ruifeng, CGO of Great Wall Motor, continued to "mend the knife", saying in Weibo that intelligent driving is not a child’s play. Speaking and doing are two different things, and futures and spot are also two concepts. Listen to a "story meeting" and do something practical.
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???On the same day, Haval and brand general manager Zhao Yongpo also expressed their views on the Weibo: "Smart driving is not a lip service, what is smart driving, and our upcoming second-generation Xiaolong MAX will let you experience it immediately."
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The Great Wall Motor, which has gone astray, can’t sit still again.???
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??Great Wall Motor’s views on this wave of operation can be described as "uniform". Looking at the comment area in Weibo, netizens’ comments are also "exploding". Some netizens said, "That’s right, smart driving is pragmatic. The Great Wall can show the performance of products in actual scenes and compare them with other brands. "
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??Some netizens objected to Great Wall Motor: "So when will the Great Wall not say all cars, and when will more than 100,000 cars support intelligent driving? And it’s not extra? Just like the current Haval Raptors, it is equipped with a car close to 200,000. Why should we spend one or two thousand yuan to install a smart driving bag?
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???In addition, some netizens said that "now, it has passed the era when a large number of users will pay the bill after a press conference, and this thing of smart driving will only be known by yourself."
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In the era of rational consumption, consumers are becoming more and more intelligent and mature, and will not listen to manufacturers’ unilateral statements at will. Nowadays, it seems a little too hasty for the executives of Great Wall Motor to start directly without the results of the argument. Before, Great Wall Motor had accused "black public relations" many times. This time, the collective "firing" from top to bottom was not only shameful, but also shameful.
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??In fact, it is not the first time for Great Wall Motor to report, connotation, and anger friends and businessmen. In recent years, Great Wall Motor has made frequent noises, often with surprising words, and has done many things that make relatives hate enemies quickly, which is called "fighting in the nest" by many Chinese.
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??What caused Great Wall Motor to "fall behind" in the unfavorable year-on-year decline of 22.2% released before Ghost Fighting? In the article, there are more than 100 messages in the comment area, and many netizens have posted similar views.
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??As can be seen from netizens’ messages, Great Wall Motor’s sales declined and fell out of the first camp, largely because the brand’s development route was somewhat deviated, and it put a lot of energy into pursuing traffic, exposing friends and businesses, and supervising the industry, thus ignoring its own service system, technical level and sales performance, which means "seeing others as black, but not seeing itself as black".
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Who can have the last laugh in the new era of intellectual driving?
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??In the automobile industry, there has been a saying that "the first half of new energy vehicles is electrified and the second half is intelligent". At present, the "first year of intelligence" in the automobile industry has roared. It is not a simple slogan, but the general trend to "drive the whole people with wisdom" or to create a "new business card for China to drive with wisdom".
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??Relevant data show that in 2024, the number of NOA vehicles in China market has exceeded 1 million, but the penetration rate is less than 5%. With the cost reduction of technology and the maturity of algorithms, this value is expected to increase by 2 to 3 times in 2025, which will drive 100,000 to 200,000 yuan models to become the main market for high-end intelligent driving penetration.
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??Nowadays, Changan Automobile and BYD Automobile are not the only brands that set off a frenzy of intelligent driving. At the 2025 annual business work conference on February 9, Yan Jiayu, CEO of Geely Automobile Group, announced that it would release a heavy AI intelligent strategy in early March this year.
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??There is also Chery Automobile, which shouted the slogan of "You’re welcome" in 2025 as early as last year. This year, Chery Automobile will accelerate the popularization of intelligence in an all-round way and quickly realize NOA mass production based on end-to-end technology. As for the intelligent driving system developed by HarmonyOS Zhixing’s Sijie and other new car-making forces, the express iteration is realized.
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??On the other hand, Great Wall Motor, as one of the "independent five tigers", is somewhat "outdated" in terms of new energy transformation and intelligent driving speed.
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???It is understood that in 2024, Great Wall Motor’s new energy sales volume was 321,800 units, a year-on-year increase of 22.82%. Compared with Changan Automobile, the sales volume of new energy vehicles in 2024 was 733,000, a year-on-year increase of 52.4%; Chery Automobile sold 583,569 new energy vehicles in 2024, a year-on-year increase of 232.7%; Geely Automobile sold 862,900 new energy vehicles in 2024, a year-on-year increase of 93.9%. The gap between Great Wall Motor and its rivals at the same level is clear at a glance.
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??In terms of intelligent driving, Great Wall Motor once said, "Great Wall Motor has been engaged in intelligent driving for ten years, and intelligence is now the first." At the launch conference of Wei Brand New Blue Mountain, the official also said that "the intelligent driving level of Wei Brand New Blue Mountain is the best in China" …
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??Practice is the only criterion for testing facts. It is reported that by the end of 2023, the cumulative total mileage of Great Wall Motor users has exceeded 100 million kilometers. As for the mileage of smart driving in 2024, Great Wall Motor has not been clearly announced.
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??On the other hand, according to the data released by HarmonyOS Zhixing, during the 8-day Spring Festival holiday in 2025, the mileage of Huawei HarmonyOS Zhijia Expressway exceeded 100 million kilometers, and in 2024, the mileage of HarmonyOS Zhixing Zhijia exceeded 1.2 billion kilometers. BYD has carried more than 4.4 million vehicles with L2 and above, and the mileage of intelligent driving has exceeded 3.7 billion kilometers. There is no need to say much about the big gap.
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??The performance of Great Wall Motor, which claims to be "intelligent driving first", is indeed somewhat unsatisfactory. Now, instead of collectively "breaking the defense", Great Wall Motor executives might as well "show their swords" quickly. As Great Wall Motor executives said, "Speaking and doing are two different things, and futures and spot are two concepts". It is far more meaningful to tell the story of Great Wall Motor’s intelligent driving with figures and actions than to fight.
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Ghost fighting view: the cruelty of the auto market knockout has started. Now, both joint venture brands and domestic brands are trying to stay at the table. Great Wall Motor, as a "veteran" in the automobile market, may continue to work hard on technological innovation, instead of relying on "angry friends" or even complaining. At present, the country is trying to promote the construction of a good industry environment. Is this really good? Let’s get down to business! Get down to business!
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