BYD, Xiaomi, Huawei and Ideal, whose channel model is better？

Summary: BYD invited merchants to join in the blank market, let the franchisees take the lead and level all the minefields in the market. When the market is mature, it will cover its own direct stores. In the marketing of sales service, it is a steady and ruthless.

The author is a car owner.

Please add WeChat to contribute: 18001896570.

Please indicate the source: AC car (ID: ACQICHE).

At the Beijing Auto Show, new energy car companies have already stood in the C position. However, among the new energy brands, BYD, Ideality, HarmonyOS Zhixing and Xiaomi Automobile are undoubtedly the four indispensable representatives when choosing "traffic stars".

01, BYD: open to join, paving the way for direct sales in low-tier cities.

BYD was the first to switch to the new energy market in the traditional OEM, and it is also the only one to switch to the new energy market completely at present. The reason why BYD can make such a decision is half intentional and half helpless.

02, ideal: the whole department is directly operated, and the particles are all warm and cold.

Ideal is undoubtedly the top student in the new automobile forces, because at present, among the new forces, only ideal has realized the ability of self-hematopoiesis.

03. HarmonyOS Zhixing: Lead the alliance, but still need to coordinate the interests of all parties.

HarmonyOS Zhixing is the name of the brand matrix with Huawei as the core, including four sub-brands: Wen Jie (Sailis), Zhi Jie (Chery), Xiang Jie (BAIC) and Ao Jie (Jianghuai).

04. Xiaomi: Give full play to profits and leave room for diluting risks.

The emergence of Xiaomi automobile caused a thunder in the China automobile market in the early spring, and the hot listing is unparalleled at present.

The sales service model adopted by Xiaomi Automobile is, in its own words,"1+N" mode.

05, pros and cons, who can play better?

Looking at the above four modes, from the perspective of the OEM, the advantages and disadvantages are very clear. As a start-up, Ideality and Xiaomi both abandoned the traditional 4S dealer model, and chose the other two forms.

-end of the full text. Thank you for your patience in reading.