Johnnie Walker Blue Label Whisky has once again partnered with Porsche Design Studio to launch a new Blue Label Rare Collection Limited Collection, which includes rare selections such as a tailor-made mini-tasting bar.
Scotch whisky brand Johnnie Walker’s premium brewed Johnnie Walker Blue Label whisky has joined forces with the world-renowned designer, Porsche Design Studio, to launch a new design Blue Label Rare and Limited Collection.
This year is the second year that the two industry leaders have joined forces. Last year’s Blue Label Rare Collection was particularly awarded the Best Honor Box at the 2011 Luxury Packaging Awards in Monaco. Winning the Best Honor Box at the International Luxury Packaging Exhibition in Monaco is one of the highest honors in the world’s top luxury packaging awards.
The stunning collection in the new Blue Label Rare and Limited Collection for 2012 is perfectly presented to enjoy the brand charm of Johnnie Walker Blue Label. Each bottle of Johnnie Walker Blue Label is produced in the largest whisky cellar region in the world, inheriting outstanding personal taste; every drop of mellow comes from carefully selected rare and precious barrels, which are hand-selected from whisky cellars located across Scotland, bathing the smoky taste of Western Scotland and immersing in the rich sweet taste of Eastern whisky.
Rare selection, ultimate exclusive enjoyment
The most important part of the new Blue Label Rare Collection Collection is a newly designed Johnnie Walker Blue Label whisky bottle. The new bottle design is led by Porsche Design Studio, and this unique collection also includes a new packaging, a versatile gift box, a mini-cube gift box and a exclusive tasting bar. The new Blue Label Rare Collection Limited Collection Collection, which perfectly fits a variety of modern design styles, can be described as inheriting and fusing the common philosophy of two industry-leading brands, Johnnie Walker Blue Label and Porsche Design Studio. When hand-selected soft touch and modernity, as well as polished titanium and high-quality matte silver screen printing technology imbued with Porsche design benchmark qualities, meet the classic blue and Johnnie Walker iconic square bottle, and the diagonal label, the classic is born.
Launched by Johnnie Walker in collaboration with Porsche Design Studio, the new Johnnie Walker Blue Brand Rare Collection Limited Collection also provides unparalleled personalized customization services for distinguished guests, highlighting the owner’s unique personal style. "Johnnie Walker and Porsche Design Studio have boldly interpreted the new whisky brewing experience, creating a new height of whisky taste culture for the global elite revolutionaries, highlighting the personality and achieving the concept of luxury."
The new Blue Label Rare Collection Collection features a range of exclusive items, including a specially tailored Johnnie Walker Blue Label Exclusive Tasting Bar worth over ￡150,000. The Exclusive Tasting Bar selects the top materials for luxury decoration of interiors, apartments and yachts, and provides a special "exclusive service" for distinguished guests, that is, a one-of-a-kind custom exclusive tasting bar made of hand-selected precious and rare materials.
At the same time, the Exclusive Tasting Bar uses the most advanced motion sensors to trigger the opening device. Each Exclusive Tasting Bar has a perfect 180-degree arc opening and closing, so that the new limited-edition large-size Johnnie Walker Blue brand bottle with exquisite handcraftsmanship is perfectly displayed. The bottle body jewelry with a unique frosted silver material above the bottle body specially created by Porsche Design Studio complements the blue leather and metal label to highlight its unique beauty. Exclusive Tasting Bar will be limited to 50 pieces worldwide.
Johnnie Walker Blue Label Porsche Limited Collection Blue Label Exclusive Bar
Speaking about the new combination, Ms Fu Xiuting, Brand Director of Moe ? t Hennessy Diageo Wines (Shanghai) Co., Ltd., said: "This time the two leading brands have joined forces to create an elite change-maker from around the world. It is undoubtedly a stunning work that brings together luxury concepts and has unparalleled perfect quality. The new Blue Label Rare Collection Limited Collection, designed by Johnnie Walker Blue Label in collaboration with Porsche Design Studio, is a bold interpretation of the new whisky taste experience. It is a great choice for gifts. We are honored to work with Porsche Design Studio to customize a new modern luxury experience."
"Luxury without a design concept is hard to imagine. Luxury means supremacy in any field and perfection in any class," says Roland Heller, executive president of Porsche Design Studio on the banks of Lake Zell in Austria. "In terms of design concept, we emphasize uncompromising perfect function and quality, and design-driven innovation concepts. It is this design concept that has created this luxury product collection with both style and quality. Each piece in the new Blue Brand Rare Collection is a rare collection to demonstrate the brand value of Johnnie Walker Blue Brand and to convey the brand concept."
The biggest driving force behind the two leading brands joining hands to create a new Blue Label Rare and Selected Limited Collection Collection Collection is the bold interpretation of the new whisky taste experience. This concept will be presented in a short documentary format to tell the untold back story of the cooperation between Johnnie Walker Blue Label and Porsche Design Studio, vividly demonstrating the perfect fusion of Rare and Seiko meticulous, high-end technology and personal luxury experience. It is reported that from now on, the new Blue Label Rare and Selected Limited Collection Combination jointly designed by Porsche Design Studio will be exclusively available in all retail channels. Please pay attention.
About the new Blue Label Rare Collection Limited Collection Combination Series
Johnnie Walker Blue Label Exclusive Tasting
Johnnie Walker Blue Label Exclusive Tasting Bar carefully selects the top materials for luxury decoration of interiors, apartments and yachts, and combines classical and modern design styles to create this rare and exclusive treasure with exquisite fusion of shape and function. In order to further highlight the exquisite craftsmanship, outstanding design and tailor-made exclusive characteristics of this rare and limited collection, this year all distinguished guests of the Exclusive Tasting Bar will receive a special "exclusive service", that is, enjoy a unique custom exclusive tasting bar made of hand-selected precious and rare materials. This exclusive tasting bar is limited to 50 pieces worldwide.
Johnnie Walker Blue Label Limited Edition Bottle
The Johnnie Walker Blue Limited Edition bottle features a new bottle design. The combination of the exquisite and unique blue bottle body and matte silver tilt to outline the Johnnie Walker iconic bottle label also happens to coincide with the design concept of the series. The elite design team of Porsche Design Studio designed the bottle and cap with a unique high-quality matte silver silk screen printing technology above the Johnnie Walker iconic square wine bottle and diagonal label. The two coexist harmoniously, not only honoring the brand’s identity, but also giving this new Blue Label rare limited collection a unique definition.
Johnnie Walker Blue Label Packaging
The Johnnie Walker Blue Label packaging material is made of luxurious soft-touch honeycomb cardboard. Inspired by Johnnie Walker’s classic diagonal label, the Porsche design team has innovatively left a beveled cut on the packaging, which not only shows the Johnnie Walker Blue Label bottle inside the package, but also brings unexpected surprises.
Johnnie Walker Blue Label Multifunctional Gift Box
The Johnnie Walker Blue Label Multifunctional Gift Box can accommodate a Johnnie Walker Blue Label Limited Edition top-quality mellow wine, with a soft touch of modern materials and polished aluminum. The design of this multifunctional gift box perfectly echoes the classic design of Johnnie Walker’s iconic diagonal label, and coincides with the design definition of the new Blue Label Rare Limited Collection Combination. When the lid of the multifunctional gift box is flipped over, it transforms into a cooling ice base, perfectly representing the Johnnie Walker Blue Label’s concept of sharing happiness, and also showcasing the unique and ingenious design concept and top-notch craftsmanship that perfectly fuses shape and function.
Johnnie Walker Blue Mini Cube Box
The Johnnie Walker Blue Mini Cube is a bold new whisky experience. It holds two sets of elegant crystal glasses, ice clips and a lid that can be flipped to form an ice base. Built in luxurious materials and with Johnnie Walker’s signature diagonal label, the Cube is the perfect way to maximise space and time.
Johnnie Walker Blue Label Limited Edition Cask Mellow Wine
Johnnie Walker Blue Limited Edition Cask Mellow is a limited edition designed for sale in duty-free retail stores, and this series will only be sold in duty-free retail stores. This limited edition cask Mellow is designed and packaged with a unique bottle body specially created by the Porsche design team, and features a bottom label with high-quality matte silver screen printing technology to distinguish it from the new limited edition bottle body of the main series.
About Porsche Design Studio
Located on the shores of Lake Zell in Austria, Porsche Design Studio produces designs that are synonymous with clarity, classic and error-free, which is what distinguishes all Porsche Design Group products. The design studio also collaborates with other companies in the industrial and commercial sectors to provide them with designs. Today, Porsche Design Studio, which has won more than 130 international and national design awards, has become one of the best design houses in Europe.
Johnnie Walker Blue Label Whisky
Johnnie Walker Blue Brand Whisky has always been handed down with "rare" quality. Rare barrels, rare craftsmanship and rare taste have made Johnnie Walker Blue Brand’s prestigious position in today’s whisky. These barrels are hand-selected from whisky cellars located across Scotland, and the whisky stock solution made in only one oak barrel can be used to prepare Johnnie Walker Blue Brand Whisky. It is all about brewing extremely high-quality whisky with a silky taste. Rare skills are comparable to handed down mines. The master of blending patiently waits for the whisky stock solution in the barrel to mature to its peak state, carefully selects a small amount of rare stock solution, and blends the unparalleled Johnnie Walker Blue brand whisky. It has a rich, mellow, smooth taste and a long aftertaste, which perfectly recreates the flavor of the 19th century. These are the characteristics of the treasure – unparalleled rare quality.
Each bottle of Johnnie Walker Blue Label has its own unique personality, and its flavors reflect the style of 19th century whiskies. Premium casks are selected by Johnnie Walker Master Mixers over decades in cellars across Scotland, carefully crafted with centuries-old rare craftsmanship to create a unique quality, personality and flavour. Johnnie Walker Blue Label Whisky is truly a whisky like no other; its complex, incredible flavour retains the characteristic smoky taste of Johnnie Walker Blue Label.
Take a sip of Johnnie Walker Blue Brand whisky, and the smooth liquid in the mouth immediately bursts into the flavors of hazel, honey sweet, rose petals, sherry, orange, rich and harmonious. When the wonderful aftertaste of the first sip of whisky is gone, take another sip of ice water. In the next sip of whisky, kumquat flavor, aromatic smoky flavor, sandalwood flavor, tobacco flavor, dark chocolate flavor… Shocking rich flavors are presented one after another, it is an unparalleled taste experience, wonderful and rich, every bite is challenging the limit of the senses.
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