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Minhang District Primary and Secondary School Film and Television Education Seminar and Pujiang Film Microfilm Creation Release

On December 15th, sponsored by Minhang Education Bureau and Film Academy of Shanghai Theatre Academy, and hosted by Pujiang No.1 Middle School, Minhang District Film and Television Education Seminar and Pujiang Microfilm Creation Conference were successfully held in Baihua Theater of Pujiang No.1 Middle School.

Wang Li, Deputy Director of Minhang District Education Bureau (on post), Han Yongsheng, Party branch secretary of Film Academy of Shanghai Theatre Academy, Zhang Meiqin, director of Minhang District Development and Reform Commission, Wang Mingliang, chairman of Jinshan Digital Film Company of Shanghai Education Cinema, Ma Weibao, director of Minhang Station of Jinshan Digital Film Company of Shanghai Education Cinema, Min Xu, service office of Pujin Sub-district Office, Li Jia, Film Academy of Shanghai Theatre Academy, Duan Ran, Chen Yaozhong, Party Secretary and President of Pujiang No.1 Middle School, Wang Meili, Vice President of Pujiang No.1 Middle School and director of Pujiang Film, attended the event. Members of Minhang District Moral Education Management Center, moral education cadres of primary and secondary schools in Pujiang Film, and teachers and students representatives of various awards for Pujiang Film Microfilm Creation also participated in the event.

As a pilot area of film and television education in Minhang District, Pujiang Film has carefully formulated an activity plan and mobilized it widely, and received a total of 23 "micro-movies" works. Movies have not only interpersonal communication and family relations in daily life, but also emotional confusion and self-transformation in the process of growing up.

Awards: Best Actor, Best Film and Best Creativity of Microfilm.

Wang Li, deputy director of Minhang District Education Bureau, and Han Yongsheng, secretary of the Party branch of Shanghai Theatre Academy Film Academy, presented awards to the winners of the "Best Film Award"; Zhang Meiqin, a moral education specialist in General Education, Minhang District Education Bureau, and Xu Hui, head of Minhang District Development and Reform Commission, presented awards to the winners of the "Best Creative Award"; Wang Mingliang, chairman of Shanghai Education Cinema Jinshan Digital Film Company, and Ma Weibao, stationmaster of Minhang Station of Shanghai Education Cinema Jinshan Digital Film Company, presented awards to the winners of the "Best Actor Award".

list of winners

Schools in the district dig deep into the value of film education, improve the construction of film and television education curriculum system, coordinate with the "social classroom" to educate people, make every effort to create a sample of film education in primary and secondary schools, and fully help the healthy growth of Minhang students with ideals, pursuits, feelings and temperature!

Work Report: Relying on "Miniature Management" to Improve the Effectiveness of School Film and Television Education

Let beautiful light and shadow grow together

Zhang Meiqin, a specialist in general education and moral education in Minhang District Education Bureau.

Zhang Meiqin mentioned that Minhang District adheres to the guidance of "healthy children, the future of Minhang", integrates moral education and five educations, forms a work pattern of common concern and support for the ideological and moral construction of minors, and promotes the high-quality development of Minhang education. Starting with the value implication of film and television education, she shared with you how film and television education can promote the organic integration of moral education with the teaching contents of various disciplines, with thematic education, and with practical activities inside and outside the school, thereby empowering young people to grow up, stimulating students’ love for the party, the country and the people, enhancing their understanding and recognition of the "four self-confidences", developing good ideological and moral, psychological quality and behavior habits from childhood, forming a correct world outlook, outlook on life and values, and improving students’ aesthetics and humanities.

Relying on "Miniature Management" to Improve the Effectiveness of School Film and Television Education

Wang Meili, Vice President of Pujiang No.1 Middle School

Wang Meili, the vice principal, shared the "highlight" moment and successful experience in Pujiang film and television education activities with the "miniaturization" management. She mentioned that, based on the superior documents of the city and district, combined with the "Hundred Years of Cultivating People" film sunshine activity carried out in the whole district, all schools in the district cooperated with each other, and through refined management, diversified film and television education methods were used from three aspects: "strengthening mission awareness, division of labor and cooperation", "strengthening innovation awareness, careful planning and effectiveness" and "strengthening quality awareness, and professional participation is the guarantee" to deepen quality education and enhance the effectiveness of film and television education.

School practice sharing: closely following "curriculum education" and optimizing the implementation of film and television education.

Firm and confident, meet a bright future

Chen Yaozhong, Party Secretary and President of Pujiang No.1 Middle School

Principal Chen Yaozhong’s report focuses on the educational purpose of "Let every child confidently move towards the future" and the school’s characteristic "FLAME" course, and reports the exploration practice and effective achievements of Pujiang No.1 Middle School in film and television education from three aspects.

Give priority to me:Collaboration warms the heart, and high-quality courses stimulate project tension

Relying on the resources of parents and communities, the school develops the project of "Career Education Career Forum", combining with film and television education, so that students can further feel the "adult talent" behind their careers, broaden their horizons and promote students to form the consciousness of preliminary planning life development.

Self-confidence is paramount:Teach students in accordance with their aptitude and tell a good red story.

Film education is the infiltration of red culture. The school links the spirit of the times and film and television resources, and the activities are carried out in grades by watching movies, writing film reviews, speaking competitions, film poster design competitions, film dubbing competitions, singing the theme song of red movies, and rehearsing stage plays.

Education-oriented:Enlightening wisdom and moistening heart, film and television education glows with innovative vitality

Film and television education in art class. Let the film and television education keep pace with the times, so that students can learn wonderfully and meaningfully in the art classroom. Teachers brainstorm, bring forth new ideas, and start an interdisciplinary teaching attempt. By popularizing the knowledge of film and television aesthetic education, students can be guided to appreciate classic film and television works, and students’ perception of literature and art can be cultivated. Film and television education is full of vitality.

Micro Forum: Feel the Charm of Light and Shadow

Pujiang No.3 Middle School Zhou Jiayi Moral Education Team

Pujiang No.3 Middle School has selected 100 excellent films with strong ideological and artistic qualities, which promote the national spirit, and formed a "hundred films library" exclusively for students of No.3 Middle School. The school has also developed the "Hundred Movies" course plan, and organized students to complete the observation of hundreds of excellent film works.

Teacher Zhou mentioned that film and television have the function of educating people. In the process of watching hundreds of movies, students can express their feelings by using the Memo of Watching, from which they can standardize their words and deeds, learn the character of movie characters and form a sense of self-discipline. At the same time, a series of original activities such as film dubbing and microfilm shooting also help students cultivate their self-reliance and self-improvement character.

Teacher Pan shared a series of activities carried out by the school by combining after-school service time with film and television education. He mentioned that film and television education has divided different educational themes, allowing students to deeply understand the ideas and connotations of movies. For example, the theme of "My Father and I" is to feel the spirit of striving for our country and internalize our emotions. After-school service is combined with film and television education, and students enjoy it and gain from it.

Mr. Huang mentioned that different films brought him different feelings, and he also learned a lot from these excellent films. He became sunny, confident and brave by participating in the campus speech contest with the theme of film and television, and gained different experiences.

Sitcom: My Tutor Takes Me to the Movie

Xia Mengmeng’s team of teachers and students attached to Shangxi School

A lively sitcom kicked off, and the tutors attached to the school discussed and learned from each other, explored various forms of film and television education activities, and improved the educational effect. From the deduction of teachers and students, we feel the teacher’s intention and affection, which brings children different experiences.

In the school attached to the drama, the tutors worked together to bring students a different viewing experience through wonderful activities in the collision of wisdom. The original campus red sitcom "Echo of the Century", which was performed by students, was derived from "The Founding of the People’s Republic of China". The activity of "Tutor takes me to the movies" has set up an activity platform for students to experience roles, internalize emotions and really enter the film and television works.

Schools in the district fully tap the elements of "five educations" in film and television education, carry out rich characteristic education activities and form teaching cases. I believe these valuable successful experiences and practices will be valuable resources for the follow-up film and television education.

Awarding moment

In this selection activity, nearly 50 cases were received, focusing on the inheritance of red culture, the promotion of artisans’ spirit, and the activities of school tutors. A total of 16 outstanding cases were evaluated, forming the Collection of Excellent Film and Television Education Cases of Pujiang Film. Wang Meili, Vice President of Pujiang No.1 Middle School, and Ms. Min Xu from Pujin Sub-district Service Office presented awards to the award-winning teachers of excellent film and television education in Pujiang.

Project start: "Jin" color film and television studio

Leaders jointly staged to light up the "Jin" color film and television studio project.

Expert comments

Li Jia, Film Academy of Shanghai Theatre Academy

Teacher Li commented on the students’ film and television works from the perspective of film and television major, and we can see the unparalleled creativity of the students in terms of emotional expression, shooting techniques and material selection. She mentioned that while diversified film and television education activities guide students to think about the meaning and value of life, they will also provide valuable talents for the film and television industry, provide students with a platform to show their talents, and meet students’ individual needs to the greatest extent.

Duan Ran, Film Academy of Shanghai Theatre Academy

Teacher Duan affirmed that students can spontaneously explore and focus on the theme in the creation of micro-movies, thus producing works with adolescent characteristics. He mentioned that movie-watching activities can not only learn a variety of knowledge, but also enjoy the charm of film and television, and realize the expansion of courses. At the same time, he also hopes that students can achieve comprehensive growth and cultivate their own aesthetic ability and innovation ability in "moistening things quietly".

Leadership speech

Wang Li, Deputy Director of Minhang District Education Bureau (on post)

Deputy Director Wang spoke highly of the achievements of film and television education displayed by teachers and students in this activity. He mentioned that with the wisdom of front-line teachers and the active participation of students, film and television education will definitely add a touch of bright color to moral education and leave brilliant light and shadow for students’ youth.

Adhere to Lide Shuren and Develop Film and Television Education

Schools should choose appropriate film and television resources and implementation paths according to the characteristics of students’ physical and mental development at different stages, clearly position, define objectives, set courses, reform teaching and improve evaluation, so as to make a unique contribution to film and television education for the country to cultivate new people with all-round development in morality, intelligence, beauty and labor.

Integrating Film and Television Education into Ideological and Political Education

Film and television education is an important way to realize the mutual integration, infiltration and promotion of moral education, aesthetic education and intellectual education, and it is also an important carrier to construct the pattern of "great ideological and political education" in primary and secondary schools. Schools should not only do a good job in top-level design, but also pay attention to the implementation of details.

Enrich the construction of campus culture

Schools should plan, organize and implement film and television education activities together with campus cultural activities, actively carry out activities such as film appreciation, film criticism, film dubbing and micro-film creation, and vigorously create a strong campus film and television cultural atmosphere.

Adhere to collaborative education

Establish and improve the cooperative education mechanism of schools, families and communities, actively mobilize the power of parents and volunteers, carry out some parent-child viewing and parent-child film review activities, and also introduce excellent film and television education resources with the help of the power of streets or communities.

This theme seminar allows us to see the development and innovation of film and television education, constantly write colorful chapters of moral education on campus, and bear fruitful results, and even see new ways of ideological and political education and cultural soul-building. Through the screen light and shadow, students can internalize their emotions, learn more and enjoy it, which is praised by moral educators in Pujiang films!

Source: China Economic Net

China’s new energy vehicles have entered a new stage of large-scale, global and high-quality development, and the system strength is constantly maturing and the market position is continuously consolidated; More importantly, a number of highly competitive automobile brands in China have emerged. However, opportunities often coexist with challenges, and China’s new energy vehicles still have shortcomings in some key areas, which need to be overcome.

After 70 years of development, China automobile industry has entered a new stage of high-quality development. Since the beginning of this year, driven by the policy and market, China’s automobile production and sales have steadily increased, constantly hitting record highs, which has played an important role in promoting consumption and boosting economic development. Among them, new energy, automobile export and high-end car market have all become important forces to promote the development of the automobile market. To this end, China Economic Net auto channel will review and summarize these three aspects in order to help the industry further achieve high-quality development. Today, "New Energy Vehicles Leading the Way, High-quality Development Towards Automobile Power" was launched.

Developing new energy vehicles is the only way for China to move from a big automobile country to a strong automobile country. In recent years, driven by policy and market, China’s new energy automobile industry has achieved leap-forward development, and its production and sales have ranked first in the world for eight consecutive years.

According to the data of China Association of Automobile Manufacturers (hereinafter referred to as China Automobile Association), from January to October this year, the production and sales of new energy vehicles in China were 7.352 million and 7.28 million respectively, up by 33.9% and 37.8% respectively, and the market share reached 30.4%. In October, the production and sales were close to one million vehicles. In July this year, the 20 millionth new energy vehicle rolled off the assembly line, which marked that China’s new energy vehicle industry entered a new stage of large-scale and global high-quality development.

The China Automobile Association predicts that the production and sales of new energy vehicles will reach 9 million this year. At present, the cumulative sales volume of new energy vehicles in the first 10 months has exceeded that of last year. The China Automobile Association said that according to the current data, the production and sales targets of new energy vehicles can basically be achieved this year.

Source: WeChat public platform of China Automobile Industry Association

Policy escort, high-quality development of new energy vehicles

The scale of new energy vehicles in China continues to rise, which is inseparable from the "escort" of policies. Fang Haifeng, chief expert of China Automotive Technology and Research Center Co., Ltd. and deputy director of China Automotive Strategy and Policy Research Center, said, "From a policy perspective, the relevant state authorities have increased policy support during the market introduction period to promote the industrialization of new energy vehicles, adhered to diversified development, and introduced a series of policy measures, creating a good policy environment for the development of the whole industry and building a policy support system."

Since the beginning of this year, the national ministries and commissions have intensively introduced policies related to new energy vehicles, from the continuation of the vehicle purchase tax reduction policy for new energy vehicles to the end of 2027, to the launch of the "thousand counties and thousands of towns" new energy vehicle consumption season, to the promotion of the construction of charging infrastructure system, and to strengthen the safety management of new energy vehicles, improve the motor vehicle scrapping and renewal policy and the promotion mechanism of new energy vehicles, covering the whole life cycle of new energy vehicles from production, purchase, use to recycling.

This also makes the strength of China’s new energy automobile industry system mature, and its core position in the global new energy automobile industry becomes more and more stable. From the perspective of industrial layout, with the "Three Electricity" (battery, motor and electronic control) becoming the core components of new energy auto time, China has formed a competitive advantage in relevant industrial chains, and outstanding suppliers such as Contemporary Amperex Technology Co., Limited, Horizon and Hesai Technology have emerged. Zhang Yongwei, vice chairman and secretary general of China Electric Vehicle committee of 100, also said, "At present, China has formed a relatively complete electrification supply chain, which occupies an important position in the world. At this stage, about 70% of the global battery production capacity is in China. In the future, China is likely to become a global automotive supply chain center. "

Source: WeChat public platform of China Automotive Power Battery Industry Innovation Alliance

In the technical field, ultra-fast rechargeable batteries make new energy vehicles comparable to fuel vehicles, the meta-universe is changing the in-vehicle experience, large models promote the rapid growth of autonomous driving ability, and even before flying cars take the stage … Many innovative technologies are gathering in the new energy field. According to Tao Qing, spokesperson of the Ministry of Industry and Information Technology, in the first three quarters of this year, China’s new energy automobile industry showed the characteristics of rapid improvement in technical level. The energy density of mass-produced power batteries reached 300 WHr/kg, the average driving range of pure electric passenger cars exceeded 460 kilometers, and the proportion of vehicles with L2 or above self-driving function in passenger cars exceeded 40%.

At the product level, it has become a new energy market of "fairy fights". In 2023, a large number of new China brand members will be added, covering all market segments. Geely Panda mini, Wuling Binguo, BYD Seagull, Baojun Yueye, Jianghuai Yttrium 3, Nezha AYA and Baojun Yunduo in the small car market; Extreme Krypton X, Haval Xiaolong, Geely Yinhe L7, Geely Yinhe L6, Beiqi Polar Fox Koala, Nezha X and Changan Qiyuan A05 in compact market; Deep blue S7, Tucki G6, Tengshi N7, Zhiji LS6, Qichen VX6 and Haoplatinum GT in the medium-sized car market; Zhiji LS7, Weipai Lanshan, Tanks 500 Hi4-T, Gaohe HiPhi Y, Tengshi N8, Feifan F7, Lantu Zhuiguang, Changan Qiyuan A07 in medium and large markets; Chuanqi E9, Hechuang V09 and Weipai Gaoshan DHT-PHEV in MPV market; And look up to U8 and Haoplatinum SSR…… … More than that, there are more generations, changes and new models to join, and China brand new energy vehicles are welcoming the era of a hundred flowers.

Looking up to U8 Source: Photo courtesy of enterprises

In terms of infrastructure construction, the data released by the National Energy Administration shows that China’s charging infrastructure has increased from hundreds of thousands in the early 13 th Five-Year Plan to 6.928 million by the end of July 2023, an increase of over 60 times; From January to July, the charging capacity of new energy vehicles nationwide reached 44.14 billion kWh, up 99.6% year-on-year, which has exceeded the charging capacity of last year. At the same time, nearly 90% of expressway service areas in China have been equipped with charging facilities. As a result, China has formed a charging infrastructure system with the largest number, the widest service range and the most complete variety in the world.

Li Shaohua, deputy secretary-general of China Automobile Industry Association, confidently said, "After years of development, China’s charging infrastructure industry has established a relatively complete technical standard system, charging facility quality system, charging operation management system, etc., and summarized and formed a series of achievements and experiences."

Opportunities and challenges coexist, and China brands accelerate their upward breakthrough.

With strong policy boost, strong market demand and perfect industrial guarantee, the accelerated development of China’s new energy automobile industry comes naturally. More importantly, new energy vehicles are the best carrier for China’s automobiles to break through and expand outward.

Specifically, in the new energy era, a number of highly competitive automobile brands have emerged in China. In October this year, BYD’s sales exceeded 300,000 vehicles for the first time, which further consolidated the local advantages of China brand. In addition, data released by the Ministry of Industry and Information Technology show that in the first three quarters, the domestic market sales of China brand new energy passenger cars accounted for 80.2%. Among the new brands, LI sold more than 40,000 vehicles in October, and it has got rid of the traditional multinational giants in the luxury SUV market.

Looking around the world, China’s new energy vehicles have also become a beautiful landscape. According to the data of China Automobile Association, from January to October, domestic new energy vehicles exported a total of 995,000 vehicles, a year-on-year increase of 99.1%. More than that, China’s new energy vehicles have also moved to the developed markets in Europe and America. For example, SAIC MG brand sold more than 200,000 vehicles in the European market in the first 10 months, and MG4 EV won the sales champion of European pure electric compact models.

In addition, China’s new energy vehicles are characterized by technological globalization. In July this year, Volkswagen brand and Xpeng Motors reached a technical cooperation framework agreement to jointly develop two Volkswagen brand electric vehicles; Audi also signed a strategic memorandum with SAIC, which will rapidly and efficiently expand the high-end market intelligent networked electric vehicle product portfolio through joint development.

Source: audi ag (China) Chairman and CEO Bered Weibo screenshot

At the same time, however, China’s new energy vehicles are still facing challenges, and their shortcomings need to be overcome urgently.

First of all, there is still unbalanced development in the new energy vehicle market in China. Xin Guobin, vice minister of the Ministry of Industry and Information Technology, said, "From the perspective of urban and rural markets, the rural market has not been fully tapped." The data shows that in 2022, the sales of new energy vehicles in rural areas of China only accounted for 4% of the total sales of vehicles in rural areas, far below the overall level of 25.6% in the industry. According to the Study on Electric Vehicle Travel in Rural Areas of China published by China Electric Vehicle committee of 100, in March this year, the penetration rate of pure electric passenger cars in counties and townships was 16%, and that of hybrid passenger cars was 8%, both of which were far below the level of first-and second-tier cities.

The rural new energy vehicle market is still a blue ocean. According to the relevant research of China Automobile Strategy and Policy Research Center of China Automobile Center, every promotion of a new energy vehicle will drive the value-added of the upstream and downstream industrial chains of automobiles by 2.5 to 3 times. Therefore, supporting new energy vehicles to the countryside will play a vital role in promoting new energy vehicles in China and even the overall economic development.

Furthermore, China’s new energy vehicles still have shortcomings in some key areas. Wan Gang, chairman of China Association for Science and Technology, once bluntly said that there are still some problems in the development of new energy automobile industry, such as high price of basic resources, poor supply chain and some technical constraints. Fu Bingfeng, executive vice president and secretary general of China Automobile Industry Association, also believes that the shortcomings of China’s new energy automobile industry in the fields of chips, basic software and key materials need continuous efforts to make up. (China Economic Net reporter Guo Yue)