In July 2024, Hongguang MINIEV, the "people’s scooter", celebrated its fourth anniversary of listing. Hongguang MINIEV has successfully opened up the new energy scooter market with the product positioning of "people’s scooter", and its sales volume has exceeded 1.2 million so far, ranking first in the micro pure electric scooter market and becoming a phenomenal explosive item that has won the trust of millions of users. In order to celebrate the fourth anniversary of the listing of Hongguang MINIEV and let more consumers enjoy the convenience of scooter, SAIC-GM-Wuling started the million pet powder season. From now on, the purchase of Hongguang MINIEV series models can enjoy a comprehensive discount of up to 15,000 yuan, and the limited-time gratitude feedback price can be as low as 23,800 yuan, helping new energy scooters to enter thousands of households.
Wuling, the leader of new energy scooter, shows extraordinary strength.
In recent years, SAIC-GM-Wuling has made every effort to explore the new energy vehicle track, relying on years of technical precipitation and user accumulation, based on the pain points of the majority of users and real use scenarios, and created the blue ocean market of new energy scooters by itself, becoming the benchmark of the mini pure tram market.
Hongguang MINIEV is favored by consumers with its product strength of good-looking, easy-to-drive, easy-to-stop and good-to-save. Since its listing in July 2020, Hongguang MINIEV has topped the global new energy single vehicle sales champion for seven times, with a cumulative sales volume of over 1.2 million vehicles. In 2023, it won the first place in the pure electric mini-car market in the evaluation of new energy vehicle satisfaction index of automobile users in China.
As a pioneer and leader in market segments, Wuling has the ability of technological innovation, industrial cluster and scale. Hongguang MINIEV originated from GSEV’s global eco-intelligent architecture for light travel, defined cars by scenes, focused on five experiences of users with a core safety standard, and supported by three systems, forming nine standards for new energy scooters, making Hongguang MINIEV a benchmark product for scooters that has been tested by the people, and also the strength guarantee for Hongguang MINIEV to become the global sales champion.
Excellent quality, close-to-the-people price, car cost and special subsidy have further reduced users’ car purchase threshold and transportation cost, which is another proof of SAIC-GM-Wuling’s "proceeding from users’ needs". In the future, Wuling will continue to pay attention to the needs of users, deepen products and provide more choices for people to travel!
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