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International Football League Cup Comprehensive： Arsenal and Manchester United missed the quarter-finals.

Xinhua News Agency, London, November 1st (Reporter Zhang Wei) Arsenal and Manchester United both lost to opponents from the same Premier League on the 1st, and missed the quarterfinals of the English League Cup.

Arsenal played against West Ham United in London on the same day, and fell behind in the first half because of White’s careless own goal. "Arsenal" coach arteta bluntly said after the game that the ball directly influenced the development direction of the game. Since then, Arsenal, which has an absolute advantage in possession of the ball, has never been able to make a breakthrough. On the contrary, Kaddos added another point five minutes after the West Ham United Easy Side, extending the lead to 2-0. In the 60th minute, Bowen hit a long-range shot outside the penalty area. It wasn’t until the final stoppage time that Arsenal were pulled back by substitute Odegard, and the score was fixed at 1-3.

On November 1st, Arsenal coach Arteta looked depressed after the game. Xinhua News Agency/Reuters

Manchester United, who just suffered a home defeat in the Manchester derby last weekend, continued to sink at Old Trafford. Against Newcastle United, they conceded two goals in a row in the first half. In the 60th minute, Willock got rid of the defense with the ball in the frontcourt and hit the door to help the Magpie achieve a 3-0 victory.

Newcastle, who lost to the "Red Devils" in the Carling Cup final last season, took revenge, and their quarter-final opponent will be Chelsea who beat Blackburn 2-0 on the same day.

In addition, Liverpool beat Bournemouth 2-1 with goals from Gakpo and Nunez, and the quarterfinals will face West Ham United.

2021 of domestic beauty cosmetics： brands are hard to plastic, and traffic is hard to abandon.

Image source @ vision china

Wen Yan mantis observation, the author Tu Lin

Domestic beauty has set off a new era of consumption boom. According to the Insight Report on Domestic Beauty, domestic beauty brands have occupied 56% of the market.

Looking back at 2021 at the end of the year, there are still new changes worthy of attention in the domestic beauty market.

Book by book, Ke Laqi, Winona, and Polaiya and Yuze, the "heavy items", all reached the forefront of the sales list and became "new dark horses". Last year, the "former dark horse" players such as Perfect Diary and Hua Xizi, which attracted much attention, entered a new stage of "plastic brand" by setting up R&D centers and opening offline stores this year.

Domestic beauty brands have already stood on new competition nodes.

Judging from the development cycle of new consumer brands, it is no longer difficult for brands to complete the transition from 0 to 1 by relying on high-density traffic. However, in the "from 1 to 100" stage, which determines whether the brand can last forever, a single flow of play is obviously no longer applicable, and the shaping of brand power needs to be put on the agenda simultaneously.

Many brands have realized this.

As the representative brands of domestic beauty products last year, since this year, Perfect Diary and Hua Xizi have increased their investment in brand building.

Perfect Diary continues to adhere to the multi-brand strategy. At the beginning of this year, Perfect Diary’s parent company, Yixian E-commerce, bought the high-end brand Eve Lom, officially opening the road of "buying in buy buy". At present, Yixian E-commerce has owned many brands including Perfect Diary, Little Odin, Wanzi Xinxuan, Galénic, Eve Lom, Pico Bear and so on.

At the same time, Perfect Diary also increased investment in offline channels. According to Huang Jinfeng, the founder of Yixian e-commerce, in China International Import Expo(CIIE) in November this year, Perfect Diary currently has 280 offline stores.

Different from the perfect diary, Hua Xizi focuses on the improvement of research and development capabilities. In August, the self-owned R&D center of the parent company Yige Group in Hangzhou was officially put into use. It is understood that the R&D center integrates product development, quality inspection and CMF.

In the same month, Hua Xizi’s "Oriental Beauty Makeup Research Institute" in Hangzhou was officially unveiled. Based on raw materials and ingredients, combined with professional instruments and big data research, the institute provides customized professional makeup products for oriental women’s skin.

It is a good thing that domestic beauty products have brand awareness, but the shaping of brand power is not a day’s work. A cruel fact is that those international brands that have been deposited for decades still dominate the competition.

The sales data of large-scale e-commerce festival can prove this. According to public information, including this year, from 2019 to 2021, the top three beauty lists of Tmall Double Eleven are L ‘Oreal, Lancome and Estee Lauder, and their strength is rock solid.

Even from the daily sales of brands, international brands are still better. "Amoy Data" shows that in the Amoy platform, in November this year, the GMV of international brands L ‘Oreal, Estee Lauder and Lancome were 2.235 billion yuan, 2.142 billion yuan and 1.906 billion yuan respectively, ranking in the top three, and domestic beauty brands did not pose a threat to them.

For Perfect Diary and Huaxizi, it is more important to be wary of those competitors who are both national brands. When the brand has not yet established itself, the new brand has been carving up the market share of these "former dark horses".

In the TOP10 List of Tmall 618 Beauty Pre-sale in 2020, Perfect Diary and Hua Xizi ranked 7th and 10th respectively. Among them, the perfect diary won the TOP1 of domestic beauty last year.

This year, according to the "Tmall 618 Makeup/Perfume Brand Pre-sale List" released by ECdataway, international brands represented by YSL and Estee Lauder accounted for 9 seats, while domestic brands only had 1 seat, which was neither a perfect diary nor a flower, but a new brand Ke Laqi established in 2018.

At the same time, Ke Laqi also achieved self-transcendence. According to the data, on the opening day of June 1st, the sales of Laqi Tmall flagship store in the first 30 minutes exceeded that of last year. Among them, the sales of Hello Kitty single products won the first place in the "domestic cosmetics sold in the first wave of Tmall 618".

Only from the sales data of Tmall 618, it is concluded that Ke Laqi has surpassed the perfect diary, which is naturally far-fetched. But what is certain is that a rising star like Ke Laqi has the potential to catch up with the perfect diary.

This also means that competition will be the normal state of domestic beauty brands in the future in the environment where consumers are not loyal to the brand. And the beauty brand that relies on "planting grass+live broadcast" to rise rapidly, the competition is especially inseparable from traffic.

Therefore, we can see that the perfect diary, known as the "light of domestic products", has not given up the play of "burning money for traffic" this year after its successful listing.

According to the financial report for the third quarter of 2021 disclosed by Perfect Diary parent company Yixian E-commerce, the company’s net income in the third quarter increased by 6% year-on-year to 1.34 billion yuan, with a net loss of 361.8 million yuan. Although the loss rate narrowed year-on-year (643.8 million yuan in the same period last year), the marketing expenses remained high. In the third quarter of this year, the sales and marketing expenses of Yixian e-commerce were 911.3 million yuan, accounting for 67.9% of the revenue.

In addition, at the marketing level, the brand has not given up the "flow play" that uses emerging concepts to create momentum for itself.

In June this year, Hua Xizi’s virtual image "Hua Xizi" made its debut. When the real idol is controversial and the virtual idol market is getting hotter, many brands have launched their own virtual images, and Hua Xizi, who "takes advantage of the situation to get on the bus", naturally comes to attention.

Even more exaggerated is the perfect diary of the "incoming" meta-universe. Tianyancha APP shows that recently, Guangzhou Yixian E-Commerce Co., Ltd., a related company of Perfect Diary, applied for the registration of the trademarks of "Pico Xiongyuan Universe" and "PERFECT DIARY METAVERSE". The international classification includes daily necessities and kitchen sanitary ware, and the current trademark status is under application.

It is foreseeable that in this era of "the wine is also afraid of the deep alley", the relationship between domestic beauty brands and traffic will only be a long-term binding relationship. If the brand wants to go long-term, the brand power must be built, and the flow of play can not be lost.

Judging from the attitude of the capital market, this year, domestic beauty brands that subdivide the track are particularly popular. Many brands have successively completed a large amount of financing, and some have successfully listed:

On January 28th, Meishang, the parent company of Ke Laqi, which mainly focuses on lip glaze, officially announced the completion of Series B financing with a total amount of 400 million yuan;

On March 8, cleansing oil, the main promoter, completed the $50 million Series B financing;

On March 25th, Betani, the parent company of Winona, a domestic brand focusing on sensitive muscle care, rang the bell in Shenzhen Stock Exchange, and its share price rose by 272% at the opening, with a total market value of nearly 70 billion yuan.

This is also in line with the development trend of new consumer brands.

In the new era of information explosion, consumers’ attention has turned from fragmentation to dusting, and brands do not have obvious differentiation characteristics, which is almost difficult to attract their attention. For new consumer brands, they tend to go to more subdivided tracks to find opportunities than to get involved in the traffic war with initial signs of fatigue.

It is worth mentioning that these new brands from subdivided tracks have almost reached the forefront of the sales list this year.

In addition to the aforementioned Ke Laqi, the sales volume of the whole network in double 11 this year exceeded 280 million yuan, ranking first in the list of new brands of Tmall double 11 beauty cosmetics. As the only domestic brand in the "Tmall double 11 Skin Care Sales Ranking" in recent two years, Winona rose from the 9th last year to the 7th, surpassing SK-II and Hailan Mystery for the first time.

In addition to these new players who subdivide the track, this year, some old players have regained the favor of the market by taking advantage of the "big single product".

In 2020, Polaiya launched double-antibody essence and ruby essence to "test the water". In 2021, Polaiya began to "heavy warehouse" these two items. The data shows that Polaiya’s sales expenses in the first half of 2021 were 807 million yuan, accounting for 42.09% of operating income (compared with 33.04% in the same period of last year), an increase of 350 million yuan or 76.47%.

From the final result, this directly increased the sales of Polaiya’s big single products.

In 2020, the revenue of Polaiya Shuangkang Series+Ruby Series accounted for about 10% of the total revenue, and in the first three quarters of this year, the proportion of Polaiya single products in brand revenue has reached 21%.

Shanghai jahwa’s Yuze is the same. With the single product Centella asiatica peace of mind repair mask, during the pre-sale period of 618 this year, Yuze occupied the ninth place in the TOP10 list within one hour of opening, becoming one of the "Top Ten Explosions" brands among new brands for the first time.

Of course, for brands, the big single product strategy can not only enhance market awareness, but also simultaneously improve the brand’s customer unit price and repurchase rate, thus bringing scale effect and enhancing profitability.

Taking Polaiya as an example, thanks to the effective drive of big items, this year, the customer unit price of Polaiya on Tmall platform increased from 140 yuan last year to 157 yuan. At the same time, in the first three quarters of 2021, the company achieved operating income of 3.012 billion yuan, up 31.48% year-on-year, and net profit attributable to shareholders of listed companies was 364 million yuan, up 27.82% year-on-year.

So, does this mean that small tracks and big items will be the "panacea" to save domestic beauty brands?

"Mantis Watch" thinks that it may not be.

In the field of consumption, it is almost difficult to ban brands, especially beauty consumption. For example, when it comes to whitening essence, we can think of SK-II light bulb and OLAY small white bottle. The former is not unique.

In other words, as far as domestic beauty brands are concerned, even if they gain brand recognition by accurately subdividing the track and promoting large items, it is difficult to fully occupy consumers’ minds. The threshold of beauty brand imitation is not high, and it is not completely impossible for new brands to catch up.

Take cleansing oil as an example. As mentioned earlier, Book by Book won the first place in the category of Tmall Double Eleven cleansing oil again this year, but the new brand "Lan" is also accelerating its rise.

On the consumer side, many bloggers in Little Red Book began to compare the differences between the two brands. On the capital side, the brand has completed two rounds of financing totaling 200 million yuan.

From the bottom logic, domestic beauty brands are no different from other consumer brands, and brand power shaping is an important source of competitive advantage.

According to Mantis Watch, the shaping of brand power needs the final thinking of brand cultivation. That is, create the future from the instinctive advantage, so as to strive for greater competitive initiative for yourself.And this requires domestic beauty brands to make full efforts from the dimensions of products, marketing, channels and supply chain.

For example, at the marketing level, get rid of "external dependence" and strengthen the brand’s own ability to control traffic.

After the "Viya Rollover" incident, for the brand, relying too much on the head anchor has become a more "risky" choice. Based on the normalized live broadcast, it is more conducive to achieving "saturation attack" and achieving the goal of occupying consumers’ minds for a long time. Brand self-broadcasting may be more worth trying.

At the end of November, the "2021 Beauty Short Video and Marketing Trend Insight-Tik Tok Edition" released by Feigua Data showed that brand self-broadcasting has become one of the hottest ways for beauty brands in recent months.

The effect is also remarkable. The data shows that compared with 2021Q1, in the platform of Tik Tok, the number of beauty brand stores in Q3 has nearly tripled, and the sales from beauty brands accounted for more than 60% in September. Compared with January, the sales of beauty products in September increased by 188%.

For another example, at the product level, we refuse the big-name "stuck neck" and polish more products that can span the life cycle.

As mentioned above, Winona is the only national brand that has squeezed into the skin care category this year. This aspect shows that the national brand is showing great growth potential. On the other hand, we have to admit that international brands are still more "able to fight" in the competition.

The reason for "being able to fight" is not only the brand precipitation for many years, but also the products that can span the life cycle. SK-II has fairy water and small light bulbs; Lancome has small black bottles and pure face cream; Estee Lauder has a small brown bottle and so on. The reason why these brands can last forever is that their products last forever, and the emergence of new brands has not shaken the basic disk.

Fortunately, some domestic beauty brands have also begun to polish their products in a down-to-earth manner. Baique Ling began to cooperate with the University of Berlin in Germany and set up open lab in Perfect Diary.

But this is not enough. Domestic beauty cosmetics should completely get rid of the negative label of "making products with feet", and more brands need to participate, attach importance to product research and development, and establish a more stable brand moat.

Fortunately, domestic beauty cosmetics are welcoming a "best era".

According to the Research Report of China Local Beauty Industry in 2021 released by iResearch, the local beauty market in China will reach 157.6 billion yuan in 2020. In 2023, the local beauty market in China is estimated to be about 252.7 billion yuan, and the compound growth rate from 2021 to 2023 is expected to reach 16.6%.

It will soon be clear whether the major domestic beauty brands are evergreen or short-lived.

Differences and Repetition of Five Beauty Brands’ Cross-border Going to Sea

Image source @ vision china

Text | Hugo Cross-border, Author | Dong Xinyi You Minfang

Domestic beauty brands have gone to sea, and now there is another "grassland" for planting grass.

According to late LatePost, in early 2020, ByteDance launched a product Lemon8 similar to Little Red Book in Japan. This product, which is defined as "community of interest in planting grass" in ByteDance, has been downloaded more than one million times, and it has begun to expand to Southeast Asian markets such as Thailand when the number of daily users is far lower than this.

If we carefully observe the label of Lemon8-"Community of Interest in Planting Grass", we can naturally think of the grand occasion of many domestic beauty brands "brushing the screen" on Little Red Book in recent years.

In fact, there are already domestic beauty brands that have registered official accounts on Lemon8.For example, in the case that the official account of Ke Laqi COLORKEY has not published the promotion content and 0 likes, the topic concern of COLORKEY has exceeded 2K.

Discussion on COLORKEY related topics on Lemon8 Source @Lemon8

Unintentionally inserted willows into the shade. Even some domestic beauty brands have not yet opened the official account of Lemon8, and they have already gained a lot of topic attention, and they are not very "out of the circle" brands such as Perfect Diary and Hua Xizi.

On Lemon8, the related topics of brands such as Feiluer FOCALLURE, Zise ZEESEA, and Flower Know Flower Know all have good attention, among which ZEESEA’s topic attention is particularly gratifying, with 69.9K.

Discussion on ZEESEA related topics on Lemon8 Source @Lemon8

This kind of relatively natural traffic also shows that these domestic beauty brands have been quite influential in overseas markets.According to the data released by the General Administration of Customs of China, the export value of beauty cosmetics and toiletries in China reached US$ 4.852 billion in 2021, with a year-on-year growth rate of 14.4%, which still maintained a strong growth.

Behind the domestic beauty brands getting together, Lemon8 is just a new springboard. So, how are these beauty brands going out to sea?

This paper will analyze five relatively emerging beauty brands, Feiluer, Zise, Tangduo, Huazhi and Ke Laqi, in an attempt to find out the differences and commonness of their brands.

The soldiers and horses have not moved, food and grass come first, and social media marketing is the "ration" for the growth of beauty brands.There are huge differences in the sound volume of different domestic beauty brands and different social media overseas. To some extent, this difference has also accelerated the differentiation of these brands’ going to sea.

By counting the fans’ attention of five domestic beauty brands on Instagram, Twitter, TikTok, YouTube and Facebook. It can be found that these beauty brands have trade-offs in the choice of marketing channels.

Source @ Official of major overseas social media of all brands, as of March 27th, 2022.

Note: K stands for thousands and M stands for millions.

As the earliest brand among the five domestic beauty brands, Feiluer has gained more than 1 million fans in terms of the number of TikTok fans.Instagram and Facebook are its "second base areas", with 86,000 and 33,460 fans respectively, and they choose to strategically abandon Twitter and YouTube.

Zise’s "base camp" is on Instagram, with 128,000 fans. The interactive data is considerable, and the content of the comments is basically around the topics related to products such as color and product design. In addition, Twitter has more than 30,000 fans. In contrast, its TikTok has only more than 5,800 fans, which is a little thin. Fortunately, there is an external link on the homepage to place independent stations, which can directly jump to its independent stations.

Zise TikTok homepage image source @TikTok

Among the five brands, Juduo is a player with relatively weak social media layout.Its Instagram has more than 9,200 fans, while the layout of other social media has either not opened an official account or seems to be "paddling". However, the outer chain of Tangduo TikTok can switch to its six Shopee sites and Tmall.

Image source @ 京京京京京京京 online store

Hua Zhi is the only brand with "omni-channel" layout of social media, but it still focuses on Instagram, Twitter and TikTok, and the situation in Ke Laqi is similar.

CMO Sara, a Polaroid company that is responsible for exporting domestic beauty brands to Japan, once said that in terms of traffic conversion, the interaction rate of TikTok platform is as high as 5 to 18 times compared with Twitter, and the current conversion volume can reach 3% to 7%. [1]

The biggest commonality of these five brands is that almost all choose to give up YouTube strategically. The logic behind it is also well understood, just as few beauty brands in China are willing to invest a lot of energy and time in Youku. The fast-paced UCG (user-generated content) platform is often more popular with beauty brands, and it is easier to "plant grass".

In the choice of sea market, Southeast Asia market is the standard of these five brands.According to the latest market trend report of Mintel, a research and consulting company, Southeast Asia has been listed as the "future market" for the global cosmetics industry. It is estimated that by 2025, its market size will exceed 300 billion US dollars, with the growth potential of Indonesia, the Philippines and Thailand reaching more than 120%.

Except for Tangduo, almost all the other four brands chose Japan. In addition, Zise also laid out the American market.Generally speaking, the sales channels and playing methods of various brands are quite different.

In the aspect of Amazon site layout, Feiluer, Zise and Ke Laqi all have flagship stores of decorative brands in Amazon Japanese station, and all of them put in advertisements in the station. Hua knows that there is no advertisement in the station, and there is no brand flagship store. The orange flower has not settled in Amazon Japan Station.

Zi Se, Fei Luer, Ke Laqi’s Japan Amazon Flagship Store Page Source @ Amazon Japan Station

In addition, all five brands have settled in Shopee.It is worth mentioning that Feiluer’s millions of TikTok fan accounts are directly linked to Lazada, Whatsapp and Shopee through Linktree (a simple social marketing tool).

In terms of the layout of independent stations, the performance of the five brands is different.He Gu, the founder of ZBANX, vividly described the independent station in a cross-border interview with Hugo. "The independent station is an island, so don’t go to the island easily without fishing ability."

Tangduo is the most cautious of the five brands, and there is no independent station.Hua Zhi and Ke Laqi launched independent stations in Japan, and made a series of optimization for Japan. The homepage of Feiluer Independent Station mainly promotes the chameleon liquid eyeliner and supports payment in five currencies. Every order over $49 will be mailed nationwide, which is about the price of four liquid eyeliner pens.

Among the independent stations of four brands, the only brand with a total visit of more than 50,000 in February 2022 was Zise. According to Similarweb data, the number of visits to zeeseacosmetics.com in February 2022 was 52,000, which was 39.99% lower than that in January, and the average visit duration was 1 minute and 49 seconds.

Zise Independent Station Traffic Data Source @Similarweb

According to the specific data, the bounce rate of Zise Independent Station is 67.94%, which is much higher than the bounce rate of SHEGLAM, a beauty independent station owned by SHEIN, which is 31.12%, and the total number of visits is about one third of that of SHEGLAM31.12% 44.04% of the traffic on the PC side of Zise Independent Station comes from searching, and 33.07% comes from directly inputting the website of the independent station. Google Trends data shows that Feiluer and Zise have been ahead of the other three brands in the popularity of Google web search in the past 12 months.

In the past 12 months, the popularity of five beauty brands in Google’s web search data source @GoogleTrends

In terms of offline channels, Zise has settled in nearly 2,000 stores in Matsumoto Kiyoshi, Japan, and basically completed the closed-loop sales of online and offline channels. "When we entered Japanese social media for online marketing, Matsumoto Kiyoshi noticed us. Later, they took the initiative to find us to cooperate. It took us only one month to establish a long-term cooperative relationship, which is the fastest among non-Japanese brands."

He Jicai, director of Zise Marketing, once strongly valued the overseas offline market [2]. "Regardless of Japan or Europe and America, the offline proportion accounts for about 80%, and the e-commerce account for only 20%. Offline is a very big market. In Europe, we expect to enter offline Europe and North America at the end of the year, which will be our key markets. "

The positioning and origin of a beauty brand will greatly affect the brand’s products and supply chain, sales channels and promotion methods. After the brand successfully passed the stage from 0 to 1, these factors will interact with each other in the rapid growth stage, and together form a positive growth Mobius ring.

Most domestic beauty brands, such as Zise, Tangduo, Huazhi and Ke Laqi, started in the domestic market and then radiated overseas markets. On the contrary, Feiluer, who started as a foreign trade factory, is one of the earliest cross-border beauty sellers in China.

In the supply chain, all five brands adopt the mode of outsourcing.In the beauty industry chain, the gross profit margin of brands is the highest, reaching 60%-80%. According to the data of the National Cosmetics Record Network, among the five brands’ foundries, there are many three foundries that cooperate with Perfect Diary-Kosmeishi, Yingteli and Shanghai Zhenchen. [3] Many first-line brands at home and abroad are also partners of these three cosmetic foundries.

Data Source @ National Cosmetics Filing Network

Fang Xing, the co-founder of Feiluer, once introduced the growth path of the brand when interviewed by the media [4].

"In 2013, an export trading company in the cosmetics category was established, which was developed abroad in the form of cross-border e-commerce, but at that time it was only a simple supply chain export and product export; After accumulating a mature supply chain and experience in OEM with overseas brands, we created our own brand-Feiluer in 2016. With Haitao, a girl from China, bringing her brand back to China, Feiluer opened Taobao and Tmall stores for the domestic market. At present, the company has gained a firm foothold in many cosmetic brand categories. ".

In terms of the user portrait of Feiluer, Fang Xing said, "The early users of Feiluer are students and a new generation of white-collar workers. With the common growth of users and brands, brand labels change accordingly. In terms of price, pricing has risen, from the early 39 yuan/plate to 79 yuan/plate; User positioning: With the user’s age upgrading, it will be extended to married people. "

This growth path and user positioning make the portrait of Feiluer’s users in the domestic market very clear, and "student money" is still the third place in the keyword relevance of its Tik Tok content.The label related to "student" did not appear in the top ten of the content keywords of the other four brands.

Feiluer’s Tik Tok Content Keyword Relevance Ranking Data Source @ Huge Arithmetic

Note: The data are taken from the analysis based on Tik Tok’s content in a huge amount of calculation, and the data is taken from March 14th to March 20th, 2022.

If we further focus on the portraits of "potential users" of various brands by age dimension.It can be found that the user portraits of these five brands in the domestic market are relatively "young". Especially under the background of Saint Laurent, this difference is closely related to product pricing and comprehensive tonality of brands.

Data Source @ Massive Calculation/Cartography @ Hugo Cross-border

Note: The data are taken from the analysis based on Tik Tok’s content in a huge amount of calculation, and the data is taken from March 14th to March 20th, 2022.

According to a huge amount of data, among the "potential users" known by Hua, the proportion of people aged 18-23 is as high as 55.76%, ranking first among six brands including Saint Laurent.

According to Yang Zifeng, co-founder of Hua Zhi, 15-25 years old is the user age range of Hua Zhi, accounting for 70%; Users aged 25-35 may account for about 30% [5]. "The reason why there are different age gradients is because women have a girl’s heart more or less."From this perspective, the brand positioning, product form and user portrait that Hua knows have become a whole.

Smell reason like enlightenment, and you will be lost when you meet the situation. In the era when traffic is king, many people try to explore the law of growth once and for all. However, the growth path of each brand is closely related to the industry environment, brand strategy and cash flow at that time.

From 2016 to 2021, the important conditions for the rise of emerging beauty brands in the domestic market are the rapid increase of e-commerce penetration and the prosperity of the "planting grass" platform. Fang Xing said, "At that time, the ratio of skin care and beauty makeup abroad was 3:7, while that in China was just the opposite. Before 2018, there was basically no concept of makeup. Until 2020, the volume of makeup was less than half compared with skin care, so the ceiling of the industry was very high. "

Now, for relatively mature domestic beauty brands, it may be a good choice to spread the "seeds" to the whole world instead of continuing to "roll in" at home.

References:

  • Jumeili | Jumeili | Brand accelerates to go to sea, and C-Beauty goes to the world.
  • Bright company | Beauty brand Zise’s decision to go to sea in Japan Small logic: Domestic content marketing going to sea is a blow to dimensionality reduction.
  • Growth black box | 12000 words Comprehensive interpretation of the perfect diary: from organizational structure to growth strategy
  • Graffiti Finance | Fei Luer Co-founder: The ceiling of the makeup industry is high, but the ceiling of the company may be very low
  • National business daily | Building a differentiated barrier to beauty. Knowing the founder: Original design is the core competitiveness

What are the dark corners of medical corruption when 10 departments deploy rectification for one year？

The party secretary and vice president of a hospital were both dismissed; A linear accelerator, the dean ate a rebate of 16 million yuan … Since the beginning of this year, anti-corruption in the medical field has continuously attracted attention. According to the reporter’s incomplete statistics, since the beginning of this year, 21 provinces in China have reported cases of corruption in the medical field.

On August 15th, the National Health and Health Commission said that it, together with the Ministry of Education and the Ministry of Public Security and other nine departments, jointly launched a one-year nationwide centralized rectification of corruption in the pharmaceutical field, which will carry out systematic governance covering the whole chain and all fields of the pharmaceutical industry.

Who are the fallen horses?

Medical care has become a key area of anti-corruption throughout the country this year.

According to the reporter’s incomplete statistics, since the beginning of this year, 21 provinces including Beijing, Tianjin, Jiangxi, Sichuan, Shandong, Anhui, Yunnan, Guizhou, Guangdong, Hunan, Hubei, Shanxi, Liaoning, Guangxi, Henan, Chongqing, Heilongjiang, Zhejiang, Fujian, Xizang, Shaanxi, etc. have reported the news of the investigation of relevant personnel in the medical field and the trial of related cases.

Some hospital party secretary and vice president both fell off their horses, some health and health commission leaders were found to have received more than 10 million yuan in property, and some dean "ate" 16 million yuan in kickbacks from a linear accelerator.

According to public information, nearly 200 hospital presidents have been investigated, including well-known top three hospitals and heads of primary medical institutions such as township hospitals; Most of the hospitals involved are general hospitals, as well as maternal and child health hospitals, mental hospitals and other specialized hospitals.

For example, in March this year, with the approval of the Beijing Municipal Committee, the Supervision Committee of the Beijing Municipal Commission for Discipline Inspection decided to give Wei Yongxiang (deputy bureau level), the former deputy secretary of the Party Committee and director of the Capital Institute of Pediatrics, the punishment of expulsion from the party and dismissal from public office. According to his public resume, Wei Yongxiang worked as a manager in several well-known top three hospitals in Beijing, and served as the vice president of Beijing Chaoyang Hospital, the president of Beijing anzhen hospital, and the deputy secretary and director of the Party Committee of Capital Institute of Pediatrics.

There are also many managers of primary medical institutions who have been investigated. For example, in July this year, Zhao Jiyang, former dean of Miaowei Township Health Center in Yunlong County, Yunnan Province, was investigated; In April this year, Yan Hua, dean of Tanshui Center Health Center in yangchun city, Guangdong Province, was investigated; In June this year, Yang Dafu, deputy secretary and president of the Party branch of Xuzhou District Psychiatric Hospital in Yibin City, Sichuan Province, was investigated.

Some of the people under investigation were "taken away" when they were in office, some retired when they were investigated, and others voluntarily surrendered. For example, Xie Jun, former deputy secretary of the Party Committee and president of Yangjiang People’s Hospital in Guangdong Province, has retired, while Ge Ling, former president of Yudu County Maternal and Child Health Hospital in Jiangxi Province and secretary of the General Party Branch, voluntarily surrendered.

In addition, health officials were investigated and related cases were tried.

On August 3rd, according to "Shantou Discipline Inspection and Supervision" WeChat WeChat official account news, Lin Haidong, Party Secretary and Director of Shantou Chaonan District Health and Wellness Bureau, was suspected of serious violation of discipline and law, and is currently under disciplinary review and supervision investigation by the Supervision Committee of Chaonan District Commission for Discipline Inspection.

In April this year, Tianjin reported that Qiu Xiaoyu, the former party secretary, director and first-class researcher of Tianjin Medical Security Fund Management Center, received gifts of seafood, tea, fruit and other gifts from the person in charge of a hospital for many times from 2014 to 2021, totaling 21,000 yuan; Received banquets from many management and service objects for many times. Qiu Xiaoyu also had other serious violations of discipline and law. He was expelled from the party and public office, sentenced to 12 years in prison and fined 600,000 yuan.

On March 30th this year, the Intermediate People’s Court of Zhangjiakou City, Hebei Province held a trial in the first instance to hear the case of Yu Luming, former vice chairman of the Beijing Municipal Political Consultative Conference, accepting bribes. The Zhangjiakou Municipal People’s Procuratorate alleges that from 2001 to 2019, the defendant Yu Luming took advantage of his position as the vice chairman of the first Committee of the Beijing Daxing District of the Chinese People’s Political Consultative Conference, the director of the Daxing District Health Bureau, the deputy director and director of the Beijing Municipal Hospital Administration, and the deputy director of the Beijing Municipal Health and Family Planning Commission to provide assistance to relevant units and individuals in matters such as land use rights handling and hospital project contracting, and received a total of RMB 10.5 million in property.

Some places said that the medical anti-corruption effect is remarkable. For example, two hospital leaders of the First People’s Hospital of Yibin City, Sichuan Province were announced to be transferred to the procuratorate for review and prosecution on the same day. The Supervision Committee of the Yibin Municipal Commission for Discipline Inspection urged the disciplinary personnel of the city’s medical system to take the initiative to explain the problem. At present, more than 150 million yuan of illegal and improper income has been recovered, and the average price of drugs purchased by centralized bidding has been reduced by 22%.

Red envelopes, drugs, equipment, bidding, and the medical dark corner of collusion of interests.

Medical corruption can occur in many links.

The investigation team of the Supervision Committee of Jiujiang City Commission for Discipline Inspection in Jiangxi Province concluded that the violations of discipline and law in the medical field are concentrated in the medical insurance fund, the use of subsidy funds, the procurement of drugs, medical equipment and consumables, and the contracting of engineering projects. The "key minority" is involved in many cases, and most of the important decision-making powers such as drugs, medical equipment and consumables are concentrated in the "number one", so it is easy to be "hunted"; Department directors and other middle-level cadres play an important role in the evaluation and use of drugs and devices in their own units, and are more likely to gain the trust of patients, and are prone to abuse power for personal gain.

Low-level practitioners may also seek illegal benefits. Ji Yulin, who used to be the head of the business management department of Xinkaihe Street Community Health Service Center in Hebei District, Tianjin, has obtained huge kickbacks from medical representative offices through the prescription right in the hands of medical staff for more than ten years.

Li Yuanyuan, secretary of the Disciplinary Committee of Fengdu County, Chongqing, and director of the County Supervision Committee, wrote that industrial and systematic corruption and work style problems in the medical and health fields still have the characteristics of many points, long lines and wide coverage.

From a case, we can see the length of the chain of medical corruption. When the Commission for Discipline Inspection of Gongcheng Yao Autonomous County, Guilin City, Guangxi Zhuang Autonomous Region filed a case to investigate the violation of discipline and law by Li Moumou, the former vice president of the People’s Hospital of this county, it was found that there was a problem of interest transfer between the pharmaceutical company and 17 party member cadres and public officials in three functional departments of the county’s medical and health institutions, involving more than 5 million yuan.

These corrupt phenomena may exist for a long time. In the investigation, the Supervision Committee of the Commission for Discipline Inspection of Fengdu County, Chongqing found that one township health dean’s violation of discipline and law lasted for 5 years, and another dean’s violation of discipline and law lasted for 10 years.

There are many forms of corruption. For example, eating, drinking and having fun every day, receiving red envelopes and gifts on holidays, and taking kickbacks on medicines and equipment, as well as hidden means to complete the transfer of benefits by means of "borrowing money" and "customized bidding", or arranging domestic and foreign tourism in the name of investigation and study, and handling various expenses in the name of paying technical service fees, consulting fees and consulting fees, and bribing and accepting bribes through middlemen in disguise.

The above-mentioned hospital director ate a rebate of 16 million yuan from a linear accelerator, which was realized by means of "borrowing". Yang Moujun, the former president of Pu ‘er People’s Hospital, entered into an offensive and defensive alliance with the briber. Both parties claimed that the illegal income was a loan, and there were IOUs as evidence. The investigation by the task force found that the import price of the linear accelerator sold by Chen Mou Tiger, a medical device distributor, to Pu ‘er People’s Hospital was 15 million yuan, but the hospital purchase price was 35.2 million yuan, which was much higher than the market price in the same period. Later, Chen Mou Tiger confessed that he had bribed Yang Moujun by "borrowing" to sell the linear accelerator.

The Supervision Committee of the Commission for Discipline Inspection of Beihai City, Guangxi Zhuang Autonomous Region, when investigating a hospital’s property service project, found that the bidding data of the winning property company was highly consistent with the bidding data of the hospital for two consecutive years, just like it was tailor-made. Later, it was found that the boss of the company "got through" the director of the general affairs department of the hospital, obtained the previous data of the hospital, and sent a red envelope to the other party after winning the bid.

Where is the root of medical corruption?

According to the analysis of the research group of the Supervision Committee of Jiujiang City Commission for Discipline Inspection, Jiangxi Province, there are many reasons for the formation of medical corruption.

The temptation and risk of medical corruption are high, and the mechanism construction is biased. There is a big difference between the ex-factory price and the purchase price of drugs and medical consumables. In order to let the products enter the hospital and get favorable prices, the relevant personnel try their best to attract the responsible persons of relevant departments and prescribers. The supervision of medical and health institutions is mostly macro-regulation, lack of implementation rules, unscientific pricing mechanism, asymmetric medical information and other factors have bred the corrupt soil of the medical industry.

The medical and health system has large units, many personnel and small mobility, which leads to the prevalence of "acquaintance society" and is often unwilling to supervise each other. Medical and health work is highly professional, and it is difficult for "laymen" to understand it. As a vulnerable group, it is difficult for patients to supervise. Grass-roots medical insurance departments still rely on traditional means such as checking wards, turning over medical records and asking patients, and find that problems can only reach the point, which is difficult to reach.

In addition, after the total cancellation of drug addition, the source of hospital income has been further narrowed, some hospitals are eager to expand, and there are problems of borrowing money to build buildings and overstaffing to recruit staff. Some public medical institutions also have insufficient funds. In order to maintain its own operation and development, some hospitals will selectively tilt in the face of "can do" and "can not do" examination and treatment projects.

The anti-corruption storm continues and will cover all areas of the pharmaceutical industry.

On July 28th, a video conference on the mobilization and deployment of discipline inspection and supervision organs in cooperation with the centralized rectification of corruption in the medical field was held in Beijing. Yu Hongqiu, deputy secretary of the Central Commission for Discipline Inspection and deputy director of the State Supervision Commission, attended the meeting and delivered a speech.

The meeting pointed out that it is necessary to stimulate the endogenous motivation to fulfill the main responsibility with the external thrust of supervision, and carry out in-depth systematic governance of the pharmaceutical industry in all fields, chains and coverage. Strengthen discipline enforcement, keep a close eye on leading cadres and key personnel, insist on bribery and bribery together, and concentrate on investigating and handling a number of corruption cases in the medical field.

On August 15th, the National Health and Health Commission issued a question-and-answer on the centralized rectification of corruption in the national medicine field, saying that the National Health and Health Commission, the Ministry of Education, the Ministry of Public Security, the National Audit Office, the State-owned Assets Supervision and Administration Commission of the State Council, the General Administration of Market Supervision, the State Medical Insurance Bureau, the State Administration of Traditional Chinese Medicine, the State Disease Control Bureau and the State Food and Drug Administration jointly launched a one-year centralized rectification of corruption in the national medicine field.

Centralized rectification covers the whole chain of production, circulation, sales, use and reimbursement of the pharmaceutical industry, as well as the administrative departments in the pharmaceutical field, industry associations, medical and health institutions, pharmaceutical production and operation enterprises, medical insurance funds and other fields to achieve full coverage of the pharmaceutical field. In the focus of rectification, focus on "key minority" and key positions, especially illegal behaviors such as rent-seeking, "selling with money" and interest transfer by using power in the medical field. Focus on the corruption of "key minorities" and key positions, investigate and verify key issues and typical cases, dispose of them, and report and analyze them, thus forming a high-pressure situation of nationwide centralized rectification of corruption in the medical field.

Beijing News reporter Dai Xuan

Editor Bai Shuang proofreads Li Lijun.

From ＂knowledge input＂ to ＂science and technology output＂, Maiji District of Tianshui City accelerates the transformation of education model

From Knowledge Input to Science and Technology Output

Maiji district accelerates the transformation of educational model.

Wu Xuerong Mo Zhetao

How can the experiment about acid-base neutralization reaction in textbooks be related to real life? Lu Ruozheng and Li Yize, students of Class 6, Grade 9 in Tianshui No.7 Middle School, and an Xianghui, the instructor, connected the experiment with life. Anthocyanin solution was extracted from fresh purple cabbage and added to different food solutions respectively, and the acidity and alkalinity of food were reflected by observing its color change. Their scientific and technological innovation work "Exploring the Acidity and Alkalinity of Food with Anthocyanins" won the special prize of middle school group in the seventh Tianshui Youth Scientific and Technological Innovation Competition.

Lu Ruozheng, a student in Class 6, Grade 9, Tianshui No.7 Middle School, said: "The main significance of testing the acid-base balance of food is to let us know the acid-base balance of food, so that we can remind people to make a healthy diet plan, so that people with alkaline constitution can eat more acidic food, so that people with acidic constitution can eat more alkaline food, which will help us maintain the acid-base balance of human body and thus maintain normal physiological functions."

Pu Bolin, Class 8, Grade 8, Longyuan Middle School, Maiji District, showed his award-winning work "Smart Butler System Based on Arduino". Pu Bolin said: "This scientific and technological innovation work combines artificial intelligence and Internet of Things technology, and opens and closes the door through face recognition technology and mobile phone remote control. The work won the second prize of the 7 th Tianshui Youth Science and Technology Innovation Competition."

Behind the interesting and creative science and technology works is the "inspiration light bulb" that a famous student constantly explores, and it is inseparable from the investment and support of Maiji District in the education of scientific and technological innovation for young people. In recent years, Maiji District has continuously expanded its popular science positions and extensively carried out a series of popular science activities, resulting in more and more fruitful achievements in science and technology education. In the 7th Tianshui Youth Science and Technology Innovation Competition, 112 works were awarded in Maiji District. Among them, there are 8 grand prizes, 28 first prizes, 41 second prizes and 35 third prizes.

Feng You, director of the supervision office of the party members of the Maiji District Education Bureau, said: "In 2023, primary and secondary schools and kindergartens in the whole district invested more than 3.6 million yuan in science and technology education, and the conditions of science and technology education in various schools were further improved. Our district actively participated in scientific and technological innovation competitions at all levels. In previous municipal competitions, the number of participants and winners ranked among the top in the city. "

Is the beauty outlet still there in 2021？

Image source @ vision china

Text | See column, edited by | Paul Yu Pin

With the development of the internet, people’s concept of beauty products has changed, and many people no longer feel that makeup is a troublesome thing. On the contrary, in today’s society, people’s mental outlook is the first business card displayed to outsiders, and a good makeup can add a lot to people’s first impression, which can be applied to all aspects of life.

In recent years, with the continuous development of China’s economy and the continuous improvement of residents’ income level, domestic consumers’ concept of cosmetics consumption has been gradually strengthened and the scale of domestic cosmetics market has expanded rapidly under the development of China market by big-name cosmetics companies in Europe, America, Japan and South Korea.

From 2015 to 2020, the consumption scale of cosmetics in China increased from 204.9 billion yuan to 340 billion yuan, with a compound growth rate of about 8.81%. According to the statistics of the National Bureau of Statistics, the total retail sales of cosmetics in China in 2020 was 340 billion yuan, an increase of 9.5% compared with 2019. The epidemic in 2020 had a great impact on the overall economy. In this environment, the retail sales of cosmetics in China can still maintain growth, especially with the promotion of "Double Eleven" and "Double Twelve" at the end of the year, the retail sales will grow even faster.

At the same time, the sideline business associated with beauty products is like mushrooms after rain, which makes some people smell business opportunities and seize the opportunity to prepare for a big fight. Even in the face of high prices, the love of beauty still makes them rush, and they can even pay huge sacrifices for it.

The following is a true story about them:

Chen Tingting, 26, Changsha.

At the age of 24, Chen Tingting published an article about cosmetics in Weibo. Because he had done enough homework before, his reading was very objective. This is the first time that she posted an article on the Internet and shared a beauty article for the first time.

After tasting a little sweetness, Chen Tingting quickly determined the direction of her articles, with daily sharing and product introduction as the main columns. Although Chen Tingting was still a civilian in a small enterprise at that time, she didn’t have much time to update, but the published articles were of good quality, so she also gained a group of fans.

In the following years, due to the popularity of short videos, Chen Tingting also began to consider changing direction. After all, bloggers are just things to play in their spare time, and they don’t have to pay too much attention to it. They should focus on their main business. This is what people around Chen Tingting say to her the most.

Every time Chen Tingting thinks about these things, it doesn’t taste good in his heart. Yes, it was only an article published on a whim. After all, it was not business. Chen Tingting was in a dilemma, and later stopped working for half a month. By the time Chen Tingting turned around and opened his account again, the number of fans was running out, but there were more than 30 private letters in his inbox.

Chen Tingting ordered a private letter, which was basically sent by her fans. She advised her not to give up and would wait for you all the time. Chen Tingting had mixed feelings after reading it. I didn’t expect that there were fans who really supported her. That night, she was full of thoughts and thought about simply continuing to do it. After a period of time, Chen Tingting not only continued to publish articles on Weibo, but also opened a new account to update short videos and continue to show her beauty experience and daily life. After a month of continuous updating, the number of her fans reached more than 10,000.

Truth and grounding are the labels that people give Chen Tingting, which also makes her accumulate a lot of popularity. In the original video list in September, she was shortlisted with 20 famous beauty bloggers. However, the profession of beauty blogger sounds tall, but it is not.

The increase in heat will not only win the praise of the audience, but also attract black powder to the door. She also faces some questions from the audience, such as poor makeup skills, mispronouncing foreign brand names, and even copywriting fraud. At first, Chen Tingting didn’t care about these things, but with more and more malicious private messages, Chen Tingting began to get depressed. She didn’t know how to deal with these situations, so she had to submit to humiliation.

Patience didn’t bring her peace, and more and more people began to get angry and even rhythmic in the comment area of her works, and the whole video and article comment area was full of smoke. When all negative emotions accumulated to the peak, Chen Tingting began to doubt himself. For a while, I was not in the mood to go to work, and even almost got depression. My boyfriend wants to persuade Chen Tingting to give up. The water on the Internet is too deep for him to control.

Chen Tingting didn’t know what to do at the moment. She was depressed for a month, during which she also called me maliciously to harass, which scared her to eat for several days. To make matters worse, even my boyfriend was harassed. My boyfriend couldn’t bear such torture. He wanted to help himself, but now he’s fine, and he’s dragged himself in. For this matter, Chen Tingting had a big fight with her boyfriend. After that, her boyfriend gave an ultimatum, and if she didn’t stop this matter, she wouldn’t be able to live.

Indeed, if you continue like this, your life will only get worse and you should stop. But Chen Tingting was puzzled. After graduating from college, he found a bad job, and he didn’t have any interest or enthusiasm at all. In the first week, the whole person was in a daze. But after she became a beauty blogger, Chen Tingting found her own direction, which is the only motivation for her persistence.

"Otherwise, completely transform it!" Perhaps the little fire in my heart didn’t go out, which rekindled Chen Tingting’s enthusiasm. She felt that she should do this. Since the clerical work didn’t make her happy, why not do what she likes? It’s just black powder, they won’t shake my determination! Chen Tingting, who made up his mind, quit his job and studied professional knowledge seriously.

If the video quality is poor, then go to school. In order to shoot good-looking images, she began to study picture composition and framing, learn depth of field and scene scheduling, and learn how to create a sense of picture with the most refined words. If she mispronounced English, she went to school. She learned English from scratch, practiced dialogue and listening every day, and browsed the latest foreign beauty products every day. At that time, the mobile phone became her boyfriend and was inseparable from her.

Chen Tingting spent all her spare time on her study. During this period, she browsed a lot of information to pave the way for her work. Her eyes were always browsing the information, and her own videos had to be repeated several times, and no mistakes could be made. Although the whole process encountered many difficulties, but with a passion, Chen Tingting also persisted.

Although it is hard to find your own way, the result will not live up to it.

Time is fair, and it will give everyone a due reward. A month later, Chen Tingting updated the video again and issued an announcement to warn those guys with rhythm. Once the video was broadcast, it ushered in a huge amount of traffic, which Chen Tingting never thought of. Both old fans and new fans said in the barrage that all aspects obviously felt improved.

Today, Chen Tingting is a famous beauty blogger, and her high professionalism and professional ethics have won the attention of many fans, and many well-known brands have taken the initiative to come to Chen Tingting for cooperation.

Speaking of the decision at that time, Chen Tingting said that he had never felt so happy after finding his true self. When talking about the future development, she said that what she was most afraid of was falling into comfort and stagnation, and she should continue to study, because the world is also updating, and she must keep up with the pace.

Zhang Cheng is 21 years old, Tianjin

"I don’t understand why, there are still many people who think that boys and cosmetics seem to be born with eight characters." Zhang cheng said.

Compared with the boys around him, Mr. Zhang has a clean face, knife-shaped eyebrows and three-dimensional facial features. Of course, in addition to the original value that can be played, he still has his own accomplishments in makeup. It’s not strange to put makeup on a girl, but it’s probably unacceptable to put it on a boy.

In many people’s eyes, boys shouldn’t wear makeup. After all, from ancient times to now, people’s impression of dressing table is only that a girl is wearing makeup and a big man is sitting there. It’s hard to imagine. After all, many people think that boys should be rough and make up, which will be regarded as a sissy.

Speaking of which, Mr. Zhang disagreed. Boys’ makeup is not that kind of heavy make-up. They just clean themselves up. Is this still a sissy? So the sloppy one is a pure man?

When it comes to Zhang Cheng’s makeup, it can be traced back to his parents. His father used to be the host of local TV programs and his mother was a drama actor. These two occupations required makeup posts. When Zhang Cheng was still young, he was also impressed by his parents’ makeup behavior and some makeup experiences.

According to relevant data, from 2016 to 2019, the average annual growth rate of retail sales in China men’s beauty market was 13.5%, much higher than the global average of 5.8%. By 2023, the global men’s cosmetics market will reach 78.6 billion US dollars, about 540 billion yuan. The era of "other economy" is accelerating.

In terms of make-up, relevant data show that the growth rate of makeup consumption of boys after 00 in 2020 has far exceeded that of girls after 00, among which the growth rate of buying liquid foundation for boys after 00 is twice that of girls, and male make-up is becoming a trend.

My father has no objection to boys’ makeup. He thinks that boys’ daily makeup should be clean and concise. In fact, it didn’t take long for Zhang Cheng to learn to make up, that is, after graduating from senior three. He had to study hard in high school and his parents wouldn’t let him distract himself. If you look at it every day, Mr. Zhang’s face can’t see any traces of makeup.

However, the roommates with him know their roots well. Every morning, after Mr. Zhang washes his face, he has to hold a few "bottles and cans" on the table and finish his face in front of the mirror. Although most roommates are tolerant, they just make fun of a few words, but when he first entered school, one roommate’s behavior almost left no psychological shadow on Mr. Zhang.

The overall image of that roommate is very similar to that of Lu Zhishen. He shaves inch plate and loves fitness. He was puzzled by Mr. Zhang’s makeup behavior, and one day he planned to find out. Fortunately, several other roommates stopped "Lu Zhishen" in time, otherwise it would be staged. Later, "Lu Zhishen" also apologized to Zhang Cheng, and the two also shook hands and made peace. Now the relationship is also iron. Once, "Lu Zhishen" was also a move of Zhang Cheng when chasing a girl.

"After all, the concept of makeup for men and women is too deep, so I can’t help but take my time. Mr. Zhang gave a quip.

According to statistics, in 2017, the global men’s cosmetics market has reached 57.7 billion US dollars, about 400 billion yuan. It is predicted that by 2023, the global men’s cosmetics market will reach 78.6 billion US dollars, about 540 billion yuan, including not only moisturizers, but also products such as foundation cream, bronzed cosmetics and eyebrow powder. Social media is an important factor to promote the development of men’s beauty. According to the survey data, about 20% of men in Britain often wear makeup, and about 1% of them wear makeup every day.

Everyone has their own lifestyle and preferences, which will not affect them to become excellent people. We don’t like men’s make-up, women’s "handsomeness" and people’s lifestyles, but we can’t blame them in this way. Self-reliance, courage, perseverance, these characteristics women can have, considerate, gentle, humble, still precious on men. Because of this, everyone in the world is unique. Everyone has the right to choose his own life without violating the legal and moral bottom line.

Lao Zheng, 41 years old, Zhejiang.

More than a decade ago, Lao Zheng still knew nothing about cosmetics. After all, he was a boy, and things that could not be touched by anything suddenly broke into his life. Lao Zheng is now one of the bosses of a well-known eyebrow pencil factory in Zhejiang Province. Lao Zheng, who had no contact with the beauty cosmetics series, actually did something related to beauty cosmetics and was so successful.

Things have to be traced back to Lao Zheng’s senior year. Lao Zheng, who was about to graduate, went to a small enterprise for an internship, but the result was mediocre. Lao Zheng felt that there was no way out, but he didn’t know where to start when he changed careers. At that time, the Internet just started to develop. Careful Lao Zheng discovered business opportunities. Women who usually like to go shopping and go out now start to buy what they like on the Internet. It is further discovered that the goods that women buy the most are all related to cosmetics.

An accidental opportunity allowed Lao Zheng to take the road to entrepreneurship. My long-lost high school classmate found Lao Zheng and wanted to start a company. Coincidentally, Lao Zheng was also studying cosmetics sales recently. He wanted to sell eyebrow pencil, because there was an eyebrow pencil factory near his home and his income was considerable, so he wanted to try it himself. I just learned the eyebrow pencil making process myself, and I was worried that no one would cooperate, so I found Lao Zheng.

Prior to this, Lao Zheng had started the pioneering test of the beauty industry. After a period of hard work, it had begun to take shape, but it could not continue to develop. Now one is skilled and the other is experienced, and they immediately hit it off.

Together, they rented a small workshop, bought two sets of equipment, and made eyebrow pencil by their own craft, but the production efficiency was not high. Even though they had found a good channel, the other party’s list, even if the demand was small, could not be satisfied by them alone. Secondly, there is the quality problem. Sometimes, although the bill can be issued, the quality of the eyebrow pencil can’t be guaranteed. In order to solve this problem, they have no idea for a night.

Lao Zheng feels that although there are skills now, you don’t know whether the current ability can really meet the needs of customers. If two people communicate here all day, I am afraid it will be difficult to get results without outside intervention. So Lao Zheng proposed to visit an eyebrow pencil factory first, and if necessary, he could go there to work and learn technology!

But his classmates don’t want to. This is the most important time. Is it necessary to give up your own industry and join others, wasting your hard-earned resources? If you do this, you may give your achievements to others. As a result, the two men had a disagreement. After the discussion was fruitless, the two men who had only cooperated for two and a half years decided to "fly solo".

Lao Zheng, who had nothing, found a famous local eyebrow pencil factory and joined it as a worker. He has worked there for four years since then. During this period, he actively exchanged experiences with the master in the factory, combined with his own opinions, gathered the strengths of everyone and polished his skills day by day.

When Lao Zheng was 36 years old, he started the eyebrow pencil factory again by saving money. Compared with before, today’s Lao Zheng has excellent skills. Moreover, during the time when he worked in the factory, Lao Zheng actively sought all kinds of contacts and cultivated future customers and partners. At the same time, he also found several masters to help train new employees, while learning and producing, so that the training does not delay working hours.

Relying on the tenacious will of hard work and excellent technology, Lao Zheng solved many difficulties, and the complete service chain solved all the problems of customers from purchase to after-sales, and accumulated many repeat customers. A few years later, Lao Zheng’s eyebrow pencil factory quickly became a local leading enterprise, and many beauty companies also came here to seek cooperation. For a time, Lao Zheng He’s eyebrow pencil became famous.

But these are not enough. In the next time, Lao Zheng wants to drive the factory to all parts of the country and send the list to the other side of the ocean. Of course, we also need Do not forget your initiative mind to ensure our own technology and quality, and provide the best and most complete service for our customers. These are the basics of becoming bigger and stronger.

"See column" said that with the maturity of network infrastructure, social and short video platforms have brought new traffic dividends, and many online media platforms have become the target of many beauty brand industries. Some of these corporate brands, with the labels of "cheap", "good-looking" and "fast on the new", quickly won the hearts of those post-95 users who are active in the network.

The construction of digital middle platform based on social platform marketing and the controllable supply chain system are the main reasons why the beauty industry stands out at present. For brands, focusing on marketing means and traffic effects can bring immediate effects to brands, but they cannot create long-term brand value alone. Because in the industry, beauty is a technical industry, compared with some big brands with completely independent production and independent research and development capabilities, small brands need to do more to survive.

With the rapid development, there are also several obvious problems in the beauty industry, such as the difficulty in expanding stores, too messy management, difficult customer maintenance and single sales form. These are the problems that need to be solved at present. Whether these problems can be solved will affect the future development of the beauty industry, seize the wave of Internet technology development, and strengthen relevant regulatory and maintenance measures. In the future, the beauty industry may become the most promising "sunrise industry".

Are the beauty products you use qualified？ Nine pictures to understand those things about cosmetics

Recently, the cosmetics supervision APP of the State Food and Drug Administration was launched. Online sunscreen, can’t tell the truth? Newly bought cosmetics, want to know what the specific ingredients are? These problems will be known in the future! There are also whitening products, sunscreen, hair dye … do you know how to choose? This week, the National Cosmetic Safety Popularization Week. Jiutu dry goods, forward collection!

Tencent did great things, and Ark and Fearless Contract were launched one after another! Take stock of the new tour of summer factories!

The summer vacation with a two-month holiday has always been a competitive schedule for major game manufacturers every year. This summer, of course, does not mean that all major game manufacturers have already prepared for the summer file, among which there are many well-known manufacturers familiar to the majority of players, such as Tencent and Netease, etc. Tencent is even more aggressive and has prepared two heavy games. In this article, let’s take a look at the summer meals prepared by each family.

Fearless contract

Online time: July 12th.

I believe that many people have already participated in the just-concluded test of "Fearless Contract". Of course, the end of this test is not the end. Players only need to wait patiently for a few days. By July 12, "Fearless Contract" will be officially launched.

"Fearless Contract" is a 5v5 tactical FPS game that emphasizes the character’s personality. The game is set on the future earth, and all characters will be collectively called "agents". Each "agent" has its special abilities and will play its greatest role in corresponding special situations.

The task of agents in the fearless contract is to solve this huge crisis that the world is about to be destroyed by using their respective abilities. There are 11 heroes in the current version of The Fearless Contract. At the beginning, we can only play 5 of them, and other heroes need to be unlocked one after another through game play.

The core mechanism of Fearless Contract is almost the same as that of traditional CS. From buying guns to the economic system; From the next package to the offensive and defensive sides, basically what you can play in CS can be played in the fearless contract. The biggest difference with CS series lies in "heroic skills".

The map mechanism of Fearless Contract is also very similar to CSGO, both of which are "multi-point and multi-line maps". The biggest difference lies in two points: first, some maps have three package points; Second, there is no "penalty time" for the opening of each map, but both sides can run to the vicinity of the main points of the map and wait for the game to start.

As a brand-new masterpiece of fist, the game has already achieved good results overseas. After the first anniversary of the game operation, the monthly active users broke through the 14 million mark, and the peak number of viewers of related e-sports events on Twitch reached 1 million. Undoubtedly, this year Tencent is definitely betting on "Fearless Contract", and it is also a key concern for the game.

At the launch conference of the Fearless Contract, Ma Xiaotong, senior vice president of tencent games, said: "The Fearless Contract will be the most important product released in tencent games this year. Tencent and Fist Games will take the Fearless Contract as a global strategic product, and invest in it for a long time to jointly promote the development of products, e-sports and IP ecology."

Ark of destiny

Online time: July 20th.

Of course, not all players like shooting games, like high-strength PVP competition. Therefore, Tencent also prepared another big meal for other players this summer. In recent years, the MMOPRG work "Ark of Destiny", which is the hottest, will also be officially launched on July 20, and now an appointment can be made to log in to the game on July 13 in advance.

The Lost Ark, developed by SmileGate, the developer of Crossing the Firewire, is a MMORPG set in medieval Europe, which describes a peaceful fantasy world suddenly invaded by demons, and players embark on an adventure journey in order to find the ark scattered around the world.

In the game, players can freely cultivate a variety of professions, and each profession has different combat systems and skills, so that players can experience different fun. Players can not only be exposed to the growth of characters, diverse costumes, props enhancement and other content, but also experience the magnificent world outlook, moving stories and skills with a sense of shock.

Tencent also said that in order to welcome the launch of this strategic product national service, it will show considerable sincerity in localization, version development and operation. For example, we have invested a lot of energy in localization work such as text and dubbing, with more than 15 million Chinese characters in Chinese text and more than 20,000 sentences in Chinese dubbing.

When the national service is fully opened, the version will include three professions: Mo Ling, Gunsmith and Elemental Witch, and the regimental headquarters will be opened to "Argouse". At the same time, several regimental headquarters will be launched one after another this year.

Jin le fantasy

Online time: July 31st.

In addition to two end-tours, Tencent certainly hasn’t neglected mobile games. In the summer, it may launch a brand-new music mobile game "Jinle Fantasy" that many old players will be interested in.

Jin Le Fantasy is a 3D music social leisure mobile game developed by the original musicians of Jin Band and Jin Dance Group. The game was first officially unveiled at the tencent games conference last year. The game hopes to bring players a brand-new 3D playing and dressing experience through the current top engine technology.

It should be pointed out that the online time information of "Jinle Fantasy" comes from the App Store. This time is not a fixed time, and the game manufacturers will adjust it according to the actual situation. Therefore, it is still unknown whether the game can really go online in the summer, only waiting for the official official official announcement.

In addition to Tencent, other domestic manufacturers have also prepared their own new games in the summer, among which Netease, Byte and Xishanju are the three most familiar players.

Record of the Three Kingdoms’ Punishment

Online time: July 13th.

"The Three Kingdoms will be recorded" is a mobile game of the three kingdoms generals developed by the Unreal 4 engine produced by Netease. The game has a unique realistic picture style, which truly restores the background of the Three Kingdoms, including the lineup of all military commanders, and has a unique combination of fetters, different collocations and different experiences.

The game was previously tested in May. At present, it seems that the game is going well. The official has confirmed that the game will be open for public beta on July 13th.

The fighting UI, skill special effects and weapon strike sense in The Three Kingdoms will be recorded all have a strong dark style, and the military commanders’ moves are all from fist to flesh, which is extremely cool. Players can use more than 200 kinds of original skills to Build, and the smooth hitting action and grand battle scene design will bring players an immersive fighting pleasure.

The cultivation of military commanders is one of the core games of The Three Kingdoms. There are hundreds of military commanders in the game who can choose freely. Each military commander has his own original skills, and he also brings his own free pet riding, which doubles the intensity. Players can assemble hundreds of generals to form different lineups and use ingenious tactical arrangements to fight hand in hand with the military commanders.

Crystal nucleus

Online time: July 14th.

Known as the 3D version of DNF, "Crystal Nucleus" officially announced that it will be open beta on July 14th, supporting the two-terminal interworking between PC and mobile terminal.

"Crystal Nucleus" is a two-dimensional style game released in light years. As an action role-playing (ARPG) game that combines mechanical and magical styles, "Crystal Nucleus" provides a playability with a refreshing feel and deep character development on the basis of a good combination of two fantasy (sci-fi+magic) themes.

The story of "Crystal Nucleus" takes place in an overhead sky world, and the sea of clouds in the true sense has become the real environment in which players are exposed. In order to respond to the background setting of the city of the sky, Crystal Nucleus highlights the design elements of wind, clouds and flight in the overall planning and detailed layout, whether it is Rumi Village where players are new to the city or Rhine City, which focuses on displaying the world view of the game.

"Crystal Nucleus" is a game with professional skills and equipment build as the core and the fighting experience of the box-type level as the skeleton. Similar to games such as DNF, the characters in Crystal Nucleus also distinguish between performance and gameplay by occupation. A completely different vocational skill tree has defined a clear style orientation.

At the same time, in order to match the construction depth and playability of the profession, Crystal Nucleus has set up many dimensions such as role level, equipment and skill configuration in the aspect of role development, so that the same profession has a personalized look in the hands of different players.

Forbidden area of dust and white

Online time: July 20th.

Although most people think of martial arts games first when they mention Xishanju, Xishanju has been actively expanding its own game types in recent years. In this summer, Xishanju’s third-person shooter "Dust and White Forbidden Zone" will be released for public beta on July 20th.

"Dust Forbidden Zone" is a light science fiction 3D third-person shooting and role-playing game that supports both mobile and PC experiences. In the world of Dusty Forbidden Zone, there are real lies hidden, and the secret truth needs to be explored by players in the course of battle; With the experience of working together, the perfect method of breaking the game needs the tacit cooperation of analysts; There are wonders of science fiction, and analysts will explore the loss of the zero zone between buildings.

Up to now, the number of reservations on this game TapTap has reached 1.66 million, but the online time of the game is the same as the above-mentioned "Jinle Fantasy", which is obtained through the reservation information of the App Store, rather than the official announcement. Players don’t have to expect too much.

How can primary health care be strengthened？

When people need medical treatment, they often fall into a dilemma. When you go to a general hospital, you will face the problems of difficulty in registering and waiting in line. However, when you go to a community medical institution, you will inevitably worry: Is the doctor professional enough, and will it delay your illness? During this epidemic, I personally felt the importance of vigorously developing primary health care. In the future, how to strengthen primary health care and make it more convenient and reassuring for people to seek medical treatment?

-Chen Kang (media person)

Dai Qing (attending physician in a 3A hospital):

The impact of the epidemic is not only a test for hospitals and medical workers, but also exposes some problems and shortcomings that have not been fully paid attention to before.

The relative shortage of human resources in the medical system is the most intuitive thing I feel. Before the arrival of the epidemic peak at the end of last year, the work of the hospital was already very busy. After the arrival of the infection peak, there was a large-scale phenomenon of medical staff "going into battle with illness". In the most difficult time, there were two doctors and four nurses in the ward, and some graduate students and regulatory students rushed to the front line. This phenomenon can be effectively alleviated by increasing the input of resources to the first-line medical institutions with definite needs.

At the same time, the hospital’s emergency ability in the face of special circumstances is relatively lacking, which is also a short board that needs to be filled. At the peak of the epidemic, surgery, obstetrics and gynecology, pediatrics, etc. all opened wards to treat COVID-19 patients, but the front-line doctors did not receive relevant training, so they had to "drive ducks to the shelves" under the guidance of respiratory doctors, and the treatment effect was not satisfactory. If there is a medical run, a large number of emergency patients will be anxious but helpless. In this regard, both hospitals and public health systems should pay more attention to prevent this from happening.

The three-year epidemic prevention course has also allowed the hospital to accumulate some experience that it did not have before. Before the peak of the epidemic, the hospital prepared more ventilators and drugs in advance, and the medical order was basically maintained. How to sum up the epidemic experience and optimize the future medical work needs to be studied at the policy level.

Chen Yingjun (community doctor):

The ideal community medical service should enable ordinary people to solve their daily health problems at home, which is inseparable from a series of humanized and refined service measures.

In reality, in order to reduce people’s psychological burden of seeking medical treatment, community hospitals can establish a long-term and fixed "friend-like" partnership between residents and doctors through family doctors’ contract service. In this way, once residents encounter health problems, they can communicate with family doctors at any time. The active concern of family doctors and friends can also help residents eliminate health hazards in time.

In addition, community medical institutions can rely on information services to optimize the medical treatment process and improve the medical experience of residents in their jurisdiction. The Majiapu Community Health Service Center where I am located has launched the "Pocket Service", where contracted residents can communicate with family doctors online, make online follow-up visits, and make appointments for registration. Through the "internet plus", hospitals, medical insurance and drug distribution enterprises and other systems have been opened up, and "drugs are delivered online, delivered to the door, and services are superior" has been realized, and residents’ sense of obtaining medical treatment and satisfaction have been greatly improved.

Linking with higher-level hospitals, perfecting department settings and creating characteristic service projects according to the characteristics of the community can better meet the medical needs of residents. For example, for the disabled, semi-disabled and other elderly groups with mobility difficulties, we can provide services such as sending medicines to the hospital and hospice care. In view of the common diseases of the elderly such as lumbago and leg pain, we can also create a special service consultation area of traditional Chinese medicine, and relieve the pain of patients through traditional Chinese medicine massage and acupuncture.

Zheng Shanhai (doctor):

To strengthen primary health care, we can focus on the following aspects.

First of all, primary health care is a healthy "goalkeeper" and should undertake the first consultation task of general outpatient service. If patients feel unwell, they should first go to a nearby community medical institution for treatment. The community medical institution will make a preliminary differential diagnosis and analysis of the patient’s condition, and then treat or refer them to the corresponding superior medical institution according to the actual situation of the patient. This can not only liberate the general hospital from the tedious outpatient work, but also ensure the community medical institutions to play their due role at the source.

Secondly, in order to attract patients, community health institutions must have the ability to refer patients to higher medical institutions. Otherwise, if the community is finished, it needs to be referred, but the follow-up work completely requires the patient to go to the "road" himself, and the initial diagnosis in the community becomes "unnecessary".

Third, establish a rational flow mechanism of doctors between community hospitals and general hospitals. Different doctors have different specialties, some like to bury their heads in medical treatment, some have strong theoretical foundation, but their clinical application ability is poor. Establishing the up-and-down flow mechanism of doctors at different levels is of great benefit to strengthening primary medical institutions. To do this, it is necessary to reform the assessment mechanism of community doctors. When the treatment of community doctors is improved, more outstanding talents can be attracted to take root at the grassroots level, and medical "strong grassroots" can come naturally.

Source: China Youth Daily

In 2023, three important answers to medical and health money.

2023 is the year of recovery, but it will not reproduce the "madness" of 2019.

Text | Caijing reporter Zhao Tianyu Ling Xin

Edit | Wang Xiao

"There are several interesting projects. Once New Year’s Day is over, the negotiations will go smoothly." Zhang Chen, a partner of Probe Capital, said.

In 2023, many investors who pay attention to the medical and health field found that things began to develop in a good direction. According to the incomplete statistics of Caijing reporters, the opening year is only one month, and as of February 6, the total number of medical and health investment and financing has exceeded 50.

Together with Zhang Chen, many investors are willing to believe that the first half of 2023 will definitely increase, and it will be good, and the secondary market will be good.

Sequoia China predicted that,Investment and financing behavior will accelerate in 2023, because some investors feel that the market price has been adjusted back to a certain stage and are considering whether it is time to take the shot.

In the medical and health industry, what opportunities will appear in 2023?

"Oncolytic virus is a hot spot this year." In early January, Tang Haofu, a partner of Shanghai Chuangrui Fund and Chongqing Dianshi Chuangjian Fund, went to San Francisco to attend the J.P. Morgan Healthcare Conference in JPMorgan Chase, which was one of the trends he observed. JPMorgan Chase Medical and Health Conference, the largest and most informative medical investment seminar in the world, has become the vane of the global medical and health industry once a year.

Oncolytic virus is a kind of virus that can cause cancer cell apoptosis after being integrated into cancer cells, while keeping normal tissues from being destroyed, and can deal with different types and stages of tumors. After nearly 30 years of verification, it has become an important branch of tumor immunotherapy. In 2015, the US Food and Drug Administration (FDA) approved the marketing of oncolytic virus product Imlygic (T-Vec), which treats melanoma by intratumoral injection.

From the medical and health conference in JPMorgan Chase in 2023, small nucleic acid drugs, adeno-associated virus vectors (AAV) and new drug-carrying technologies of liposomes are also hot directions.

For small molecule drugs and antibody drugs, it will be better to have innovative targets. Although the new use of old drugs in oral medicine in COVID-19 was very successful, only one indication was changed, which was not well received at the meeting.

In the field of cell therapy, the fourth generation CAR-T has attracted much attention and has become the mainstream overseas. As for the targets that many local companies are still doing, such as CAR-T therapy targeting CD19 and CD22, few people abroad have done it.

In Tang Haofu’s view, cytokine storm, the number one risk factor in the clinical application of CAR-T therapy, is expected to be significantly reduced in the next three years. CAR-T therapy is mainly used for tumor treatment. Although this technology can remove tumor cells, it will also produce toxic side effects, that is, cytokine storm, by attacking normal cells in the body.

Tang Haofu looked at some projects and found that everyone was doing it in this direction. For example, Elpis, whose core team is from Harvard Medical School, has reduced its data cytokine storm by more than 70%.

In the field of cell and gene therapy (CGT), in 2023, many investors expressed their continued optimism.

Li Yishi, senior partner of Haoyue Capital, said,Cell therapy drugs, for a period of time, are mostly used for back-line patients, that is, those patients who have been resistant to most existing therapies.

The back-end market is relatively small, so it is unlikely to produce a large variety of drugs with sales of 1 billion yuan.

"If you want to say that there is an opportunity, it has to be this kind-if everyone has an opportunity, it is sunny, is it still an opportunity?" Li Yishi said.

As for gene therapy, Li Yishi said that at present, the whole field is dominated by rare diseases, and going to sea is the main commercial path.

"Gold digger" may not be successful, "water seller" still has a chance, but the field has been very subdivided.Zhang Chen is concerned about the mRNA in the direction of tumors and infectious diseases. He thinks that in this industrial chain, the opportunity of "selling water" is the best, such as making cell culture medium, and then looking further, transfecting reagents.

"We want to find some powerful companies and stay with them all the time. If we serve an infrastructure, it will become a profitable position." Zhang Chen said.

He is also optimistic about the opportunities of proteomics and structural biology. The demand for proteomics is increasing, and the financing in China market is accelerating; The contribution of structural biology to pharmacy may appear in the next year or two, especially the continuation of structural biology based on cryoelectron microscopy.

In terms of innovative instruments, Sequoia China said that it would pay attention to globally synchronized cutting-edge technologies such as single cell sequencing and single molecule protein detection.

Some investors favor gene sequencer. Zhang Chen said,At present, there is still room for improvement in mainstream machines. If the signal and noise can be well distinguished, early tumor screening will be more available. Hospitals require high detection speed, which requires machines with more flexible throughput, and the most important thing is the innovation at the bottom of sequencing.

It has been three years since the epidemic, and the detection in Covid-19 has fluctuated greatly. Both nucleic acid detection and antigen detection are betting on a policy window period, which leads to the concern of IVD (in vitro diagnosis) industry. Zhang Chen said frankly that because he was not sure what products would sell well in the future, he chose to look upstream.

Cardiovascular, neurosurgery, orthopedics and ophthalmology are the departments frequently mentioned by investors.

Although cardiovascular and orthopedics have been targeted by the national centralized procurement, they are still the departments that bring the most cash flow to hospitals, and the consumption of consumables is large and the demand is large, which promotes the emergence of new technologies and materials.

How to make doctors more labor-saving is a big product direction. Zhang Chen pays attention to small active medical devices (plugged in) and hopes that the higher the intelligence and complexity, the better.

Some instruments used in departments such as gastroenterology and cardiology will continue to develop into software and nano-scale miniaturized products. Interventional robots and interventional materials are the highlights.

Tang Haofu observed at the JPMorgan Chase Medical and Health Conference,The interventional robot is taking the route of miniaturization and software, and it is expected that there will be some progress in one or two years. There is also a self-driven gastrointestinal mirror, which is driven by its own propeller, and its technical content is much higher than before.

As for the open surgical robot, it is not a big focus in the short term. The typical product in this field is Da Vinci surgical robot, which consists of three parts: surgeon console, bedside manipulator system and imaging system. By enlarging the field of vision and defibrillating the hand, it helps doctors to complete the operation and reduce the trauma caused by the operation to patients.

Some companies continue to optimize this kind of surgical robot with different structures, but in the eyes of investors, it is "too heavy" and some actions are quite barbaric and not smart enough to operate.

Although surgical robots are not so popular, xenotransplantation, in Tang Haofu’s view, will become a hot investment in two or three years.

In 2022, the Medical College of the University of Maryland transplanted a pig heart to a 57-year-old man. In a few weeks after the operation, the transplanted heart in his body worked well and showed no signs of rejection. It lasted for 63 days until the illness deteriorated and died. This is regarded as a major breakthrough in the field of xenotransplantation, and it is expected that there will be companies mainly engaged in xenotransplantation within two years.

Hou Xuchao, founding partner of Zhuozhi Consulting, proposed that,There are three factors to grasp the opportunity of the industry: breakthrough and development in technology; The market demand and unmet demand are huge; It can improve the performance-to-price ratio or efficiency at some levels.

For 2023, "recovery" is felt by many investors, although the degree is different.

Hou Xuchao believes that on the whole, there will be a great recovery in 2023, but the "madness" in 2019 should not reappear. At present, the overall fund-raising form and exit channels have changed greatly, and the investment strategy and style of private equity funds have also changed greatly, so there will be new local hot spots and explosions, but it will not "raise chickens and dogs to heaven."

Sequoia China observed that,In fact, since October 2022, the biomedical industry has entered a slow recovery process, especially for companies with good fundamentals, and they have also seen many positive improvements.

However, after four years of epidemic tempering, investors’ mentality has become more cautious, the overall investment action has slowed down, and the difficulty of raising funds for companies in the market has also increased.

Li Yishi told Caijing reporter,For the heat of investment and the possibility of financing in 2023, it should be a tentative spiral upward trend.

For the key words in the field of health in 2023, Sequoia China is still an "early investment".

In the past few years, the capital market has made great strides, and the valuations of many primary market companies have soared. For investment institutions, if the investment is not early enough, the multiple of return may decline. From this dimension,In fact, all funds will gradually realize that whether it is active choice or passive choice, it is an inevitable trend to invest early.

Hou Xuchao’s key words are "innovation, efficiency improvement and cost performance". The medical and health field has returned to normal, and the industry continues to emphasize the value of innovation and technology.

Tang Haofu believes that the key word in 2023 is "deep innovation". With the opening of information channels, the communication between investors and overseas countries is getting smoother and smoother, and deep innovation will be valued.

Zhang Chen’s first thought is to consider long-term value, and new technology is the focus.

In Li Yishi’s view, "restart" is the key, and 2023 should be regarded as the first year of real departure after restart.

However, a private equity person in the secondary market said that in the short term of 2023, there are still uncertainties and there is no particularly clear conclusion. In the long run, we are still optimistic about China’s health field, because the problem of aging is more and more prominent, and we spend more on health expenditure.

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