Photography: Cong Lin, the website of the Ministry of Agriculture and Rural Affairs
??? On July 2nd, the State Council Press Office held a routine briefing on the State Council policy. Qu Dongyu, Vice Minister of Agriculture and Rural Affairs, introduced the situation of "Internet+Agriculture" and the integration development of rural primary, secondary and tertiary industries, and answered questions from reporters. Keke, Director of the Market and Economic Information Department of the Ministry of Agriculture and Rural Affairs, and Zong Jinyao, Director of the Agricultural Products Processing Bureau attended the meeting.
Qu Dongyu introduced that the CPC Central Committee and the State Council attached great importance to the integration of "Internet+agriculture" and rural primary, secondary and tertiary industries. According to the deployment of the State Council, the Ministry of Agriculture and Rural Affairs, together with relevant departments, will conscientiously implement the "internet plus" agricultural products leaving the village, carry out the "information entering the village and entering the household" project in depth, organize the national farmers’ mobile phone application skills training, continue to run the "double innovation and double innovation" Expo, promote the deep development of mass entrepreneurship and innovation in rural areas, expand the scale, scope and content of regional trials of agricultural Internet of Things, build big data for the whole industrial chain of important agricultural products, do a good job in monitoring and early warning of agricultural information, and promote rural primary, secondary and tertiary industries
????"Internet+Agriculture" presents a good development trend.
In response to a reporter’s question about the progress of modern agriculture in internet plus, Qu Dongyu pointed out that since the State Council issued the "internet plus" action opinion in 2015, the Ministry of Agriculture and Rural Affairs has actively promoted the application of the Internet in agriculture and rural areas, and "Internet+agriculture" has shown a good development trend.
First, the development environment of internet plus has been continuously optimized. The Ministry of Agriculture and Rural Affairs, together with relevant departments, issued the "Three-year Action Plan for Modern Agriculture in internet plus", and 28 provinces and cities issued the "internet plus Action Plan", all of which took agriculture as an important content. The "internet plus" modern agricultural activities or conferences are held once a year. In particular, in 2017, with the approval of the CPC Central Committee and the State Council, the new farmers’ new technology, entrepreneurship and innovation Expo was held in Jiangsu for the first time, creating a good social atmosphere. In mid-November this year, the "Double Innovation and Double Innovation" Expo will continue to be held in Jiangsu.
Second, the application of internet technology in agricultural production has been deepening, and the transformation and upgrading of agriculture has achieved remarkable results. In recent years, the Ministry of Agriculture and Rural Affairs has organized nine provinces to carry out regional trials of agricultural Internet of Things, and released 426 technologies and application models of agricultural Internet of Things products to reduce costs and increase efficiency. Last year, the pilot project of digital agriculture construction was launched, and this year the first agricultural high-scoring satellite was successfully launched. Modern information technology has been widely used in crop rotation fallow supervision, remote treatment of animal and plant diseases, and precision operation of agricultural machinery.
Third, agricultural and rural e-commerce has developed rapidly, and new formats have flourished. The Ministry of Agriculture and Rural Affairs has carried out agricultural e-commerce pilot projects in 14 provinces and cities, explored e-commerce modes such as fresh agricultural products, agricultural means of production and leisure agriculture, and carried out pilot projects of e-commerce precision poverty alleviation in 428 national poverty-stricken counties. By the end of 2017, the comprehensive demonstration of e-commerce in rural areas had supported 756 counties, the retail sales of rural networks reached 1.25 trillion yuan, and the e-commerce of agricultural products was moving towards the 300 billion yuan mark, driving the number of employed people to exceed 28 million.
Fourth, the implementation scope of the project of information entering villages and households has been expanded, and the comprehensive service capacity of rural information has been continuously improved. On the basis of comprehensively summing up the experience, practices and pilot projects in 12316, the province-wide promotion demonstration was started in 18 provinces and cities in 2017, and 204,000 villages have established the Yi Nong Information Society, accounting for 1/3 of the administrative villages in China, providing farmers with 82.5 million public welfare services and 290 million convenience services.
Fifth, the sharing and opening up of information resources has been deepening, and the value of data has begun to appear. We will build "four platforms" such as quality and safety traceability of agricultural products, basic data of agricultural and veterinary drugs, market information of key agricultural products, and direct reporting of information of new agricultural business entities. Organize 21 provinces and cities to carry out 8 kinds of agricultural products big data pilots. Improve the monitoring and early warning system, publish the wholesale price index of agricultural products every day, publish 19 kinds of agricultural products market supply and demand reports and 5 kinds of products supply and demand balance tables every month, gradually realize the use of data management services to guide the docking of production and marketing, and hold the agricultural outlook Conference for five consecutive years and publish the outlook report.
Sixth, the construction of network infrastructure has been continuously optimized, and the supporting conditions of "Internet+agriculture" have been significantly improved. By the end of 2017, the proportion of broadband access in administrative villages nationwide reached 96%, and the number of mobile phones per 100 farmers exceeded 300. Since 2015, farmers have been trained in mobile phone application skills for three consecutive years, making smart phones a "new agricultural tool" for farmers.
????Ensure that agricultural products leave the village "well, well, and at a good price"
In response to a reporter’s question about how to solve the problem of selling agricultural products, Qu Dongyu said that the Ministry of Agriculture and Rural Affairs has been grasping the docking of production and marketing of agricultural products for many years, promoting the construction of agricultural products wholesale markets and improving the marketing level. Since 2001, China International Agricultural Products Fair has been held every year, and will continue to be held in Changsha this year. Recently, it also launched a docking activity of agricultural products production and marketing in poverty-stricken areas in Beijing, with the first signing of 5.4 billion yuan.
Qu Dongyu said that the most urgent task of "internet plus" agricultural and rural areas is to get "internet plus" agricultural products out of the village. The Ministry of Agriculture and Rural Affairs, together with relevant departments, will issue policies, focusing on strengthening the capacity building of agricultural products grading, processing and packaging, cold chain logistics and e-commerce services, so as to ensure that agricultural products can be "produced well and at a good price" when they leave the village. It is necessary to do a good job in the information transformation of the whole agricultural industry chain, including pre-production, mid-production and post-production, as well as the digitalization of the production environment; It is necessary to grasp the capacity building, enhance the information management capacity of the agricultural sector, promote the scientific research and teaching related to agricultural informatization in scientific research institutes, continuously improve farmers’ ability to apply informatization, especially the ability to apply smart phones, and promote the construction of hardware infrastructure related to the Internet of Things and information applications; It is necessary to strengthen the brand building of agricultural products, including regional brands, enterprise brands and product brands, and increase scientific and technological innovation, marketing and management innovation; It is necessary to strengthen mechanism innovation, co-ordinate the international and domestic markets and resources, seize the opportunity of overtaking in the corner of the Internet, and build an organic connection between new business entities, small farmers and big markets.
????Yi Nong Information Society allows the masses to "enter a door and do a hundred things"
When answering a reporter’s question about the project of information entering villages and households, Keke introduced that at present, the project of information entering villages and households has been carried out in 18 provinces, with its coverage and functions constantly expanding, which has been welcomed by grassroots cadres and masses and has become a breakthrough in agricultural and rural information services.
First, gather service resources to effectively meet the production and living needs of farmers. Through the implementation of the project of information entering villages and households, in some places, various services extending from counties and towns to villages have reached 40 or 50 items, which has truly enabled farmers to "enter a door and do a hundred things", and Yi Nong Information Society has become the dissemination point of agricultural technology, the collection point of rural information, the convenience point of farmers’ life, the starting point of agricultural products and the contact point between grassroots governments and farmers.
Second, the combination of online and offline has effectively promoted the transformation, upgrading and development of agriculture. Through the implementation of the project of information entering villages and households, we will promote the deep integration of Internet technology and agricultural production, operation, management and service, and promote the transformation and upgrading of traditional agriculture, improve quality and increase efficiency.
The third is to build a rural dual-innovation platform to provide new kinetic energy for agricultural and rural development. The leaders and information officers of Yinong Information Society have strong driving ability, some of them drive people to become rich and well-off, and some directly organize various training, e-commerce and dual-innovation activities. For example, many operation centers of Yinong Information Society in Jiangxi have assumed the functions of local administrative service centers, creating a good business environment and dual-innovation environment.
The fourth is to effectively improve rural governance. The rural area is very vast. Through the system of province as the core, cities and counties as the link, and villages as the nodes, the rural information service network covering the people, new agricultural business entities and agricultural socialized service organizations and connecting agriculture-related departments is established, which not only extends to the village in terms of economic activities, social management, but also government management, so it can effectively improve rural governance.
Keke said that in the next step, the Ministry of Agriculture and Rural Affairs will work with relevant departments to do a good job in the following aspects: First, speed up the construction of the information society for farmers and ensure that more than 80% of the administrative villages in the country will be covered by 2020; The second is to strengthen the training of selecting and appointing village-level information officers, adhere to the standards and principles of "being literate, knowing information, being able to serve and being able to operate", and give priority to selecting and appointing information officers from those who return to the countryside and rural youth who are interested in information services, so as to carry out training and enhance their abilities; The third is to improve the construction and operation mechanism, mobilize the enthusiasm of enterprises and other social forces to achieve sustainable development; Fourth, strengthen departmental cooperation, gather information resources related to agriculture, build a public service platform, and improve the service function and level of Yi Nong Information Society.
????Strive to form a rural integrated development system of primary, secondary and tertiary industries by 2020.
In response to the reporter’s question about promoting the integration of rural primary, secondary and tertiary industries, Zong Jinyao said that since 2015, the Ministry of Agriculture and Rural Affairs has organized and implemented the subsidy policy for the integration of rural primary, secondary and tertiary industries. So far, 12.1 billion funds have been arranged to support the integration development projects. The integration and development of rural primary, secondary and tertiary industries has shown a new pattern of multi-mode promotion, multi-agent participation, multi-interest connection, multi-factor efforts and multi-format creation.
In 2017, the main business income of China’s agricultural products processing industry reached 22 trillion yuan, and the business income of leisure agriculture and rural tourism reached 740 billion yuan. New industries, new formats and new models such as creative agriculture, sharing agriculture, crowdfunding agriculture and e-commerce emerged one after another, constantly tapping the multi-functions of agriculture and allowing farmers to share the value-added benefits. Some of these were born out of the function of "internet plus" to connect with each other and connect everything.
Zong Jinyao said that the Ministry of Agriculture and Rural Affairs is deeply implementing the actions to promote the integration of rural primary, secondary and tertiary industries: First, implementing policies to guide integration, promoting the implementation of support policies such as finance, finance, taxation, scientific and technological talents, land use and electricity consumption, and supporting a number of counties, towns and villages, developing rural integration development pilot areas and demonstration parks, and cultivating enterprises with integrated development. Second, entrepreneurial innovation promotes integration, and encourages migrant workers, college graduates, retired soldiers, and scientific and technological personnel to return to their hometowns for entrepreneurial innovation. The third is to develop industrial support and integration. Focusing on the integration of modern agriculture and primary, secondary and tertiary industries, we will encourage the development of industries such as breeding, processing and circulation, leisure tourism, e-commerce, healthy old-age care and health preservation, and build a rural industrial system. The fourth is to improve the mechanism to promote integration, and to guide enterprises and farmers to share in dividends through contract farming, especially in the form of joint-stock cooperative system and joint-stock system, and to improve the interest linkage mechanism. Fifth, strengthen services to promote integration, provide enterprises with services such as policy consultation, financing information and talent docking, and strive to initially form a rural integration development system of primary, secondary and tertiary industries by 2020, providing strong support for rural revitalization.
(Original title: The State Council held a policy briefing, and Qu Dongyu, Vice Minister of Agriculture and Rural Affairs, said at the meeting-further promoting "Internet+agriculture" to promote the integrated development of rural primary, secondary and tertiary industries)
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