Tesla suddenly announced a price increase in the US market. On December 14th, the price of Model S was raised from $74,990 to $79,990, and the price of Model S Plaid was raised from $89,990 to $94,990, both of which increased by $5,000. Tesla did not give a specific explanation for this price adjustment, but it is speculated that this may be related to production costs, market demand and company strategy.
As of the close of December 13th, Tesla’s share price reached US$ 436.23/share, and its market value exceeded US$ 1.4 trillion, a record high. As the stock price rose, Musk’s personal wealth increased to 439.4 billion US dollars, and he remained the richest man in the world.
In the China market, Tesla has also launched a series of new initiatives. On December 13th, Tesla China official website launched the advanced intelligent calling function, and the owner can automatically park the vehicle out of the parking space and drive to the designated location through the mobile phone application. In addition, Tesla plans to launch a new generation of V4 super charging piles in China in 2025. At present, the charging pile has been deployed in North America, Asia Pacific and Europe. V4 super-charged pile adopts Tesla’s latest charging technology, with a maximum charging power of 500kW, and supports more third-party vehicles to charge. The matching V4 overcharge cabinet has been released, and its maximum charging power is significantly improved compared with V3 cabinet, which is helpful to improve the charging efficiency of each vehicle when multiple vehicles are charged at the same time.
Recently, in the China market, Tesla adopted an indirect price reduction strategy. Data show that Tesla Giga Shanghai delivered 79,000 vehicles in November, up 15% from the previous month, and its domestic sales exceeded 73,000 vehicles, setting a new monthly high. From December 2 to 8, Tesla sold 21,900 units in China, the highest weekly sales since the fourth quarter. According to the analysis, the year-end sales increase benefited from the double stimulation of local subsidies and Tesla preferential policies. Tesla has also introduced the policies of "reducing the final payment within a limited time" and "zero interest for five years" to further attract consumers.
Wall Street is increasingly optimistic about Tesla’s prospects, and many institutions such as Goldman Sachs, Deutsche Bank, Bank of America and Morgan Stanley have raised Tesla’s target price. Goldman Sachs analysts believe that Tesla may maintain a high P/E ratio due to long-term opportunities in autonomous driving technology and robotics.
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