With the advent of the era of new energy vehicles, the whole pattern of competition and cooperation between state-owned car companies and independent brands has undergone earth-shaking changes. Thirty years in Hedong and thirty years in Hexi, when private car companies such as BYD and Weixiaoli rose in an all-round way, large state-owned car companies including FAW, SAIC and Dongfeng became unaffordable and were completely crushed.
However, not all state-owned car companies have fallen. Ai ‘an, a subsidiary of Guangzhou Automobile Group, a local state-owned enterprise, has emerged as a leader among state-owned automobile enterprises under the siege of private automobile enterprises. Last month, that is, in August, the production capacity of GAC Ai ‘an was 45,029 vehicles, and the terminal delivery volume was as high as 52,057 vehicles. For the first time, the terminal delivery reached the mark of 50,000 vehicles. This data is second only to BYD and Tesla in the field of new energy vehicles. At the same time, Ian also created an industry myth, that is, delivery is greater than production.
The achievements made by Ian are really gratifying. It not only left other state-owned enterprises and state-owned enterprises that are more famous and powerful than itself far behind, but also other competitors in the field of new energy vehicles, including private car companies such as Ideal, Weilai and Tucki, all candidly admit defeat. Of course, while Guangzhou Automobile Ai ‘an has unlimited scenery, it is also bullish. Just after the sales of more than 50,000 vehicles in August, GAC Ai ‘an wrote the word "Feng Shen" heroically on a sales poster, which was domineering.
As a member of state-owned car companies, the success of Guangzhou Automobile Ai ‘an did not fall from the sky. In the era of fuel-fired vehicles, state-owned automobile enterprises have lived a life of relish and carefree with the support of national policies, the key support of banks and financial institutions, and joint ventures with international automobile giants. As a result, in this happy situation, the power of independent innovation has been lost, and the development of its own brand is weak. Like the red flag of FAW, the Roewe of SAIC and the Fengshen of Dongfeng, there are almost no waves in the automobile market.
In the era of new energy vehicles, private car companies such as BYD, Ideality, Weilai and Tucki have become the rising stars of China’s automobile industry with their own efforts, but state-owned car companies still have no improvement. Among the three central enterprises, FAW Hongqi and Dongfeng Lantu performed poorly in the field of new energy vehicles, and their sales volume was pitiful. Changan Automobile, a local state-owned enterprise, even Changan Deep Blue and Aouita, which have slightly better sales, are different from BYD and Ideality. As for SAIC’s intelligence and extraordinary, the three-digit sales volume in a month basically has no sense of existence.
Guangzhou Automobile Ai ‘an, which is also a state-owned enterprise, shines brilliantly, successfully breaks through among state-owned automobile enterprises and becomes the leader in the field of new energy vehicles of state-owned automobile enterprises. From January to August this year, the cumulative sales volume of GAC Ai ‘an almost reached 300,000 vehicles, almost doubling compared with the same period last year. Last year, the sales volume of GAC Ai ‘an was 270,000. I have to say that GAC Ai ‘an is really a big star of new energy vehicles of state-owned car companies.
The road to success of Guangzhou Automobile Ai ‘an is mainly to make full use of the powerful strength of state-owned assets, carry out the shareholding system reform, and build a new type of enterprise with state-owned holding, employee equity participation and coordinated development of social capital. Driven by the two-wheel drive of "industry plus capital", Ai ‘an emerged as the most competitive and vital new energy automobile brand among state-owned automobile enterprises. The rise of Guangzhou Automobile Ai ‘an is not only the success of a car company, but also the light of hope for state-owned car companies. In the era of new energy vehicles, GAC Ai ‘an fully demonstrated the potential and vitality of state-owned enterprises and set an example for the whole industry.
On the one hand, GAC Ai ‘an has been supported by policies and endorsed by state-owned assets, but more importantly, their courage of continuous innovation and reform. They dare to face the competition, break the old rules and regulations and embrace the market. These are the key factors of their success. The development course of Ai ‘an tells us that only by continuous innovation and brave embrace of change can state-owned automobile enterprises find their place in the era of new energy vehicles.
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