标签归档 南京龙凤1314

Special feature of 1905 film network On February 14th, 2022, five love movies were released in line. Except for two re-released movies, the popularity of the other three new movies continued to increase. By 8: 00 pm on the 14th, the box office broke through 100 million, winning the box office champion of the day, 60 million and 40 million. Three movies performed strongly and all entered the top five in today’s box office list. Which of these will be the audience’s favorite? When buying tickets, what qualities do the audience value more about love movies?

The program was interviewed at random, and an audience said with a smile: "Under normal circumstances, we have no initiative to buy tickets. However, if you choose it yourself, you may choose "Ten Years of Temperament". " Another viewer chose: "I prefer to see something happy and positive in love movies." One viewer thinks: "I like romantic movies that are funny."

There are also viewers who value the actor Cass: "If you love movies, you can watch actors. If I like them better, I may go and see them." And the audience decided to watch the title of the film: "I really want to go to your world and love you" is very attractive to me. " An audience member thinks that emotional resonance is very important: "Whether it is crying or funny, it can let emotions vent."

It is not difficult to see through interviews that love movies are really just needed by the audience to watch movies. At such a romantic moment, Ni Jun, an associate professor at the Central Academy of Drama, used three key words to sort out the three love movies released today: "Ten years of gentle words is love trapped in time," I really want to go to your world and love you "is love trapped in space, and" Don’t forget I love you "is love trapped in memory."

Judging from the film titles, the names of love movies are getting longer and longer, such as "I really hate long-distance relationships", which are long and awkward, but the titles of the three films released today have clearly expressed the stories to the audience.

"Wen" in "Ten Years’ Taste as Warm as Words" refers to the heroine Wenny, "Yan" is the hero Dj Yan, and "Ten Years’ Taste" points out that the story focuses on ten years of nostalgic love; "I really want to go to your world and love you" clearly tells your audience that the hero and heroine are not together, so I want to go to your world and love you, pointing out such regrets; "Don’t forget I love you" highlights the theme with the word "forget": amnesia.

Ten years’ taste is as warm as words

"Brother and Sister" Love Spanning Ten Years

Although the themes of the three films are different, because they are all love-themed films, will their promotional materials give the audience the same feeling? With a little nostalgic feeling, "Ten Years’ Taste as Warm as Words" tells the story of "brother and sister" love that spans ten years. The brother and sister are not related by blood, which stems from the complicated adoption and foster care of two families. Ni Jun said: "It is a traditional love story with a sweet and abusive text in 2009. Because of this decade of silence and a very realistic life blessing, I think this is its characteristic."

I really want to go to your world and love you

Fantasy love in a different place, but with synaesthesia.

"I really want to go to your world and love you" is not quite the same as the usual love movie. The material is the big photos of two people stuck together, which is very sweet, which is in contrast with the movie, because they are always separated from Wan Li in space, although they are in different places, but their brain waves are interlinked. The addition of this fantastic element of synaesthesia has made many viewers look forward to it. How to talk about this love will be the reason for many people to enter the cinema.

Don’t forget I love you

How to renovate the common theme of amnesia

The story "Don’t forget I love you" focuses on amnesia, and the poster contains the daily polaroid of the protagonist. Combined with the theme, it is likely to be a prop to wake up amnesia. Through photos, the protagonist should remember who the other person is every day and remember that they loved each other. Ni Jun mentioned: "In this year’s variety show,’ Hao Shi is in pairs’, and they also played a love story of amnesia. I think it depends on how the current film is refurbished. I have this expectation. "

Ten years’ taste is as warm as words

A film for fans of original books.

So which part of people are suitable for these three films to watch accordingly? "Ten Years of Taste as Warm as Words" gives people the feeling that it is for the original book fans. I read this book in my youth and want to see if the male and female protagonists are still so in love after ten years. Ni Jun said: "Dj Yan is a perfect boy in the original work; It is the 2016 class of our school. She made a lot of movies during her school days, which is very close to the characters in the original book. "

I really want to go to your world and love you

The best choice for long-distance love

"I really want to go to your world and love you" also features two cutting-edge actors, the modest gentleman in "I want to see you" and the strong jiao in "The Sky of Wind Dog Boys". Zhou still gave people the impression that she was a very boyish girl before. Now it is a sense of contrast to let her play the heroine of a love movie, because she has added fantasy elements.

There are many successful cases of the collision between love and fantasy, such as 2017, 2018, 2020, 2021, etc., which have achieved very good reputation and box office. Ni Jun added: "The film has a concept of long-distance love, so I wonder if there are also many long-distance friends who choose a movie together and then use such brainwaves to communicate."

Don’t forget I love you

A good medicine for curing love

The harmony in Don’t Forget I Love You is older than the male and female protagonists in the previous two films, and more like a slightly mature love. The film is likely to attract many people who need to be cured in love. Couples may have a little awkwardness. Even when thinking about whether this love should continue, let’s watch this film together and learn how to make each other continue to fall in love with themselves. The film is probably a good medicine for love, with healing function.

On the extremely romantic February 14th, many couples walked into the cinema and chose a love movie, so that the off-screen love and the on-screen love could complement each other and talk about a sweet love. Just as the love movies shown in the cinema are different at the moment, love has various forms. May couples all over the world enjoy the sweetness brought by different love in the warm atmosphere of the cinema.

2023 is the year of recovery, but it will not reproduce the "madness" of 2019.

Text | Caijing reporter Zhao Tianyu Ling Xin

Edit | Wang Xiao

"There are several interesting projects. Once New Year’s Day is over, the negotiations will go smoothly." Zhang Chen, a partner of Probe Capital, said.

In 2023, many investors who pay attention to the medical and health field found that things began to develop in a good direction. According to the incomplete statistics of Caijing reporters, the opening year is only one month, and as of February 6, the total number of medical and health investment and financing has exceeded 50.

Together with Zhang Chen, many investors are willing to believe that the first half of 2023 will definitely increase, and it will be good, and the secondary market will be good.

Sequoia China predicted that,Investment and financing behavior will accelerate in 2023, because some investors feel that the market price has been adjusted back to a certain stage and are considering whether it is time to take the shot.

In the medical and health industry, what opportunities will appear in 2023?

"Oncolytic virus is a hot spot this year." In early January, Tang Haofu, a partner of Shanghai Chuangrui Fund and Chongqing Dianshi Chuangjian Fund, went to San Francisco to attend the J.P. Morgan Healthcare Conference in JPMorgan Chase, which was one of the trends he observed. JPMorgan Chase Medical and Health Conference, the largest and most informative medical investment seminar in the world, has become the vane of the global medical and health industry once a year.

Oncolytic virus is a kind of virus that can cause cancer cell apoptosis after being integrated into cancer cells, while keeping normal tissues from being destroyed, and can deal with different types and stages of tumors. After nearly 30 years of verification, it has become an important branch of tumor immunotherapy. In 2015, the US Food and Drug Administration (FDA) approved the marketing of oncolytic virus product Imlygic (T-Vec), which treats melanoma by intratumoral injection.

From the medical and health conference in JPMorgan Chase in 2023, small nucleic acid drugs, adeno-associated virus vectors (AAV) and new drug-carrying technologies of liposomes are also hot directions.

For small molecule drugs and antibody drugs, it will be better to have innovative targets. Although the new use of old drugs in oral medicine in COVID-19 was very successful, only one indication was changed, which was not well received at the meeting.

In the field of cell therapy, the fourth generation CAR-T has attracted much attention and has become the mainstream overseas. As for the targets that many local companies are still doing, such as CAR-T therapy targeting CD19 and CD22, few people abroad have done it.

In Tang Haofu’s view, cytokine storm, the number one risk factor in the clinical application of CAR-T therapy, is expected to be significantly reduced in the next three years. CAR-T therapy is mainly used for tumor treatment. Although this technology can remove tumor cells, it will also produce toxic side effects, that is, cytokine storm, by attacking normal cells in the body.

Tang Haofu looked at some projects and found that everyone was doing it in this direction. For example, Elpis, whose core team is from Harvard Medical School, has reduced its data cytokine storm by more than 70%.

In the field of cell and gene therapy (CGT), in 2023, many investors expressed their continued optimism.

Li Yishi, senior partner of Haoyue Capital, said,Cell therapy drugs, for a period of time, are mostly used for back-line patients, that is, those patients who have been resistant to most existing therapies.

The back-end market is relatively small, so it is unlikely to produce a large variety of drugs with sales of 1 billion yuan.

"If you want to say that there is an opportunity, it has to be this kind-if everyone has an opportunity, it is sunny, is it still an opportunity?" Li Yishi said.

As for gene therapy, Li Yishi said that at present, the whole field is dominated by rare diseases, and going to sea is the main commercial path.

"Gold digger" may not be successful, "water seller" still has a chance, but the field has been very subdivided.Zhang Chen is concerned about the mRNA in the direction of tumors and infectious diseases. He thinks that in this industrial chain, the opportunity of "selling water" is the best, such as making cell culture medium, and then looking further, transfecting reagents.

"We want to find some powerful companies and stay with them all the time. If we serve an infrastructure, it will become a profitable position." Zhang Chen said.

He is also optimistic about the opportunities of proteomics and structural biology. The demand for proteomics is increasing, and the financing in China market is accelerating; The contribution of structural biology to pharmacy may appear in the next year or two, especially the continuation of structural biology based on cryoelectron microscopy.

In terms of innovative instruments, Sequoia China said that it would pay attention to globally synchronized cutting-edge technologies such as single cell sequencing and single molecule protein detection.

Some investors favor gene sequencer. Zhang Chen said,At present, there is still room for improvement in mainstream machines. If the signal and noise can be well distinguished, early tumor screening will be more available. Hospitals require high detection speed, which requires machines with more flexible throughput, and the most important thing is the innovation at the bottom of sequencing.

It has been three years since the epidemic, and the detection in Covid-19 has fluctuated greatly. Both nucleic acid detection and antigen detection are betting on a policy window period, which leads to the concern of IVD (in vitro diagnosis) industry. Zhang Chen said frankly that because he was not sure what products would sell well in the future, he chose to look upstream.

Cardiovascular, neurosurgery, orthopedics and ophthalmology are the departments frequently mentioned by investors.

Although cardiovascular and orthopedics have been targeted by the national centralized procurement, they are still the departments that bring the most cash flow to hospitals, and the consumption of consumables is large and the demand is large, which promotes the emergence of new technologies and materials.

How to make doctors more labor-saving is a big product direction. Zhang Chen pays attention to small active medical devices (plugged in) and hopes that the higher the intelligence and complexity, the better.

Some instruments used in departments such as gastroenterology and cardiology will continue to develop into software and nano-scale miniaturized products. Interventional robots and interventional materials are the highlights.

Tang Haofu observed at the JPMorgan Chase Medical and Health Conference,The interventional robot is taking the route of miniaturization and software, and it is expected that there will be some progress in one or two years. There is also a self-driven gastrointestinal mirror, which is driven by its own propeller, and its technical content is much higher than before.

As for the open surgical robot, it is not a big focus in the short term. The typical product in this field is Da Vinci surgical robot, which consists of three parts: surgeon console, bedside manipulator system and imaging system. By enlarging the field of vision and defibrillating the hand, it helps doctors to complete the operation and reduce the trauma caused by the operation to patients.

Some companies continue to optimize this kind of surgical robot with different structures, but in the eyes of investors, it is "too heavy" and some actions are quite barbaric and not smart enough to operate.

Although surgical robots are not so popular, xenotransplantation, in Tang Haofu’s view, will become a hot investment in two or three years.

In 2022, the Medical College of the University of Maryland transplanted a pig heart to a 57-year-old man. In a few weeks after the operation, the transplanted heart in his body worked well and showed no signs of rejection. It lasted for 63 days until the illness deteriorated and died. This is regarded as a major breakthrough in the field of xenotransplantation, and it is expected that there will be companies mainly engaged in xenotransplantation within two years.

Hou Xuchao, founding partner of Zhuozhi Consulting, proposed that,There are three factors to grasp the opportunity of the industry: breakthrough and development in technology; The market demand and unmet demand are huge; It can improve the performance-to-price ratio or efficiency at some levels.

For 2023, "recovery" is felt by many investors, although the degree is different.

Hou Xuchao believes that on the whole, there will be a great recovery in 2023, but the "madness" in 2019 should not reappear. At present, the overall fund-raising form and exit channels have changed greatly, and the investment strategy and style of private equity funds have also changed greatly, so there will be new local hot spots and explosions, but it will not "raise chickens and dogs to heaven."

Sequoia China observed that,In fact, since October 2022, the biomedical industry has entered a slow recovery process, especially for companies with good fundamentals, and they have also seen many positive improvements.

However, after four years of epidemic tempering, investors’ mentality has become more cautious, the overall investment action has slowed down, and the difficulty of raising funds for companies in the market has also increased.

Li Yishi told Caijing reporter,For the heat of investment and the possibility of financing in 2023, it should be a tentative spiral upward trend.

For the key words in the field of health in 2023, Sequoia China is still an "early investment".

In the past few years, the capital market has made great strides, and the valuations of many primary market companies have soared. For investment institutions, if the investment is not early enough, the multiple of return may decline. From this dimension,In fact, all funds will gradually realize that whether it is active choice or passive choice, it is an inevitable trend to invest early.

Hou Xuchao’s key words are "innovation, efficiency improvement and cost performance". The medical and health field has returned to normal, and the industry continues to emphasize the value of innovation and technology.

Tang Haofu believes that the key word in 2023 is "deep innovation". With the opening of information channels, the communication between investors and overseas countries is getting smoother and smoother, and deep innovation will be valued.

Zhang Chen’s first thought is to consider long-term value, and new technology is the focus.

In Li Yishi’s view, "restart" is the key, and 2023 should be regarded as the first year of real departure after restart.

However, a private equity person in the secondary market said that in the short term of 2023, there are still uncertainties and there is no particularly clear conclusion. In the long run, we are still optimistic about China’s health field, because the problem of aging is more and more prominent, and we spend more on health expenditure.

With the development of high data, cloud computing, Internet of Things, etc. In 2021, China’s artificial intelligent industry has reached 203.56 billion yuan, a growth rate of 28.8%.

Science and technology development promotes the sudden rise in industry, with artificial intelligence core algorithm, energy intelligence, etc. The trend of cross-border fusion is more obvious. This important opportunity, recent, Haiqing video officially launched a new brand VI image, and the brand strategy is upgraded, starting from a new image.

In 2013, Haiqing video was formally established. Wind and rain, seven years,Haiqing video starts from-side computing product R & D manufacturer transforms for an AI algorithm + product companyTo provide customers with more accurate and efficient product services with more product forms and industrial chain advantages.

Many years of development allows Haiqing video with deep accumulation and precipitation on the brand. The new upgrade of this brand VI will become a cultural symbol on behalf of the company’s brand image, bringing users more calm, trustful feelings, and creates a more professional and commercial value for the company.

Logo rejg, concept upgrade

Haiqing video new version of LOGO design is inspired by visual and infinite symbols. It is guided, leading to the core, and highlights Haiqing video will lead the industry development and promote scientific and technological innovation.

The highly aggressive line plus simple, stable, intuitive font design, reflects the overall brand image of Haiqing video, the scientific skills and futuristic coexistence, that is, the industry attributes of Haiqing video, meaning that Haiqing video is steadily developing Innovation.

In the application, it will give the company’s logo element for refining, with blue, white for the main color adjustment in company business card, work card, handbag, and Yi Li treasure and other office environment, print publications and other materials, and strengthen Haiqing in daily The penetration and participation of life work, the diversified design style also makes the public have a more deep memory point for the sea.

Brand

Brand upgrade and break, build a vision of AI

Brand is invisible for business. Brand VI is the most direct ring of corporate image and public contact, it is necessary to continuously adjust and change according to the development of the company’s development trajectory and brand. In particular, in 2020, as the development of Haiqing video, based on 7 years of sedimentation accumulation and market situation, brand strategy is the result of the development evolution of the company.

At the same time, as an important part of the upgrade construction of Hailing video strategyTechnology exhibition hallSuccessfully closed, lasting about 3 months, covering an area of ??about 500m2. The entire exhibition hall is mainly coveredCompany introduction, strategic development, technical display area, product experience area, qualification honorIn terms of, the technology and product strength of Haiqing video is displayed in all directions.

Haiqing video

Into the Haiqing Technology Showroom, can be seen by intuitive, image, vivid digital display means and multimedia imaging methods,Applying to the industry, empowering the industrial AI face recognition series products and core algorithmsThe multi-dimensional interpretation of Haiqing brand new brand image and strength. Relying on artificial intelligence depth learning, image identification, AI data storage, etc., which has prompted Haiqing AI face recognition series to continuously update iteration, and has achieved huge success on various scenarios such as smart construction, smart community, intelligent transportation.

AI is being redefined, more and more industries open the wisdom upgrade process, the in-depth expansion of AI + application scenarios, driving the new market pattern.

Haiqing Video has been deeply cultivated in the field of Ai, and scientific and technological strength is widely recognized by the industry. The brand strategy upgrade is the reflection of Haiqing’s response to industry changes and active changes. Since January 2021, Haiqing video will gradually transition to a new brand VI system, and promote the full-time scene of AI.