From the annual speeches of ten huge engine businesses, we can see how thousands of businesses break through the business ceiling.

　　On January 25th, Giant Engine held its first annual business speech, and invited 10 businesses, such as Grandma Chu Ma, A Xiang, Brother Guo, and Yu Meijing, founders of Chu Orange Manor & Grandma Chu Ma Farm, to talk about the resilience growth behind the camera!

　　New products are broken and sold

　　Just push it with a huge amount of money.

　　After returning home, A Xiang passed on the Dong culture through singing in Tik Tok. She persisted for two years and made 200 videos. The singing was loved by many netizens, but few people knew about the good things in the mountains. By integrating Dong village culture with local specialty products, A Xiang has found a precise crowd that pays attention to quality with a huge amount of Sichuan, found a market to promote minority agricultural products, and opened new markets with 20,000 mu of farmland in the county.

　　Tell the truth in the live broadcast room

　　Only by drying the real goods can we go further.

　　I have been a traditional wool processing factory in rural Hebei for 20 years. Because the delivery place is in rural areas and the quality of wool products sold online is difficult to distinguish, it is easy to be questioned. Focus on the whole process of wool processing, show the real products, tell the truth, dry the real goods, dispel consumers’ concerns, cooperate with the huge amount of global promotion, successfully expand new customers in the south, and sell wool to the whole country, with the highest daily sales of 3 million.

　　Local business extension radius

　　Just give it a push

　　The third brother runs a small noodle restaurant in the crooked alley, but the customer flow is low, the taste is good, and no one wants to buy noodles. In Tik Tok, he found the source of business flow. Attract fans’ attention with more realistic video content, and use a huge amount of local push to drain to the store with one click, and recommend the store and high-quality video content to the surrounding target users, so that the daily flow of the store has increased by 10 times.

　　Live broadcast and video shooting in real scenes

　　Let quality, specialty and good things sell well in all seasons.

　　Iron stick yam is crooked, and it is difficult to be loved by consumers online by its appearance. Tiegun Yam Di improved the product, and moved to Tik Tok at the same time. Through video and live broadcast of the compact meat quality and growth environment of popular science products, customers can get a close look at the quality of Tiegun Yam, and more people can see the work by investing DOU+. Then, the popularity of the live broadcast room will be enhanced through the free push of small shops and the huge amount of Sichuan, so that the yam of 2,000 mu of land can be sold well in four seasons.

　　Catch the enthusiasm of netizens in Tik Tok

　　Old-fashioned domestic products can also continue to be younger.

　　During the word-of-mouth outbreak of domestic products, Yu Meijing took the initiative to meet the enthusiasm of netizens, made live broadcasts and short videos in Tik Tok, effectively communicated with young consumers and iterated products, and cooperated with a huge number of thousands of rivers to accurately reach the target audience aged 20-35, attracting old fans. At the same time, she also introduced young new customers to old domestic products, quickly accumulated high-quality fan assets in the wave of domestic products in Tik Tok, and found a long-term business path. The first live broadcast GMV broke 12 million, driving the search index of other e-commerce platforms to increase by 10 times.

　　Fast numbering for live broadcast duration

　　Precise drainage with live hosting

　　Woodpecker flagship store is mainly engaged in middle-aged and elderly men’s wear, and the anchor in the live broadcast room is mainly composed of veterans. They continue their simple and capable style during their military service and improve product quality by stamping their feet, which also forms the differentiated style of accounts. By broadcasting for at least 18 hours every day, the carpet in the live broadcast room is broken, which not only realizes the rapid numbering, but also cooperates with the huge amount of thousands of rivers to explode in stages during the peak period of the promotion, and realizes the daily average GMV of the whole matrix breaking one million.

　　Blasting is a necessary option to break through GMV ceiling.

　　The industry of fresh cut flowers is a non-standard product. In order to continue to sell explosively, Yunshe Flowers will scene the consumption of flowers and increase the consumption frequency of fans. At the same time, a huge number of urban women aged 25 -45 who need to buy were accurately selected by Qianchuan, and the large-scale flow was instigated. Only six months later, they became the category TOP1 of fresh cut flowers in Tik Tok.

　　From "waiting for guests" to "attracting guests"

　　Push the group purchase card locally to discover the accurate traffic to the store

　　The old model of "opening the door to welcome customers" in the car clothing business is facing a bottleneck. Lao Du began to shoot vertical video content transformation lines such as old car renovation to attract the attention of car lovers, understand the preferences of young people through hot list data, and then develop special car films such as cartoons and cartoons to attract young people, and then use local push to accurately reach the surrounding target audience to promote the transformation of stores, and cooperate with local life group purchase to realize a 20-fold increase in film business in three years.

　　Live broadcast

　　Let the store search volume increase.

　　The location of chain restaurants is difficult to guarantee, and the passenger flow of new stores is unstable. With the help of "alpaca store manager", Xiong Miao came to the hot pot to enhance the exposure and popularity of the new store in Tik Tok, and cooperated with tens of thousands of local gourmets to plant grass, thus realizing diversified content planting under the huge local push and heating. At the same time, in the big promotion stage, with the live broadcast of stars and a huge amount of local promotion, the exchange was promoted, and the passenger flow and consumption in the surrounding new stores were improved, and the ROI increased by 200%.

　　High-efficiency explosive detector in live broadcast room

　　Let niche products run out of a new scale

　　Qinhuangdao marine food mainly produces military compressed dry food, but the product audience is small and the sales volume cannot be opened. Through Tik Tok, we observed the new demand of "easy to carry" and "healthy and less oil", guided the research and development of more than 100 new products, sorted the main products and high-selling products in the live broadcast room, quickly detected the explosive products, and quickly found the large-scale target population by means of global promotion and heating, so as to achieve the explosion list TOP1 of multiple products, and the total sales volume increased by 10 times in 2023.

　　The merchants in these stories are just a microcosm of thousands of small and medium-sized businesses. They operate thousands of small businesses in various segments, and the huge engine has always been with them, constantly breaking through the ceiling and exploring new additions.

　　No matter how big or small the business is, it is great to be resilient. In the future, the huge engine will also join hands with more small and medium-sized businesses to bring simpler and more efficient help to businesses through intelligent marketing products, so that there is no difficult business in the world.

　　(Source: New Vision)